Q.

1
Differentiate among international company, global company, and multinational
company. What are the conditions that have led to the development of global markets?

• Define national company

• Define global company
• Define international company
Conditions
• Differentiation
• Innovativeness
• Research
• Adaptation
• Acceptability
• Global market intelligence
o Market research
o Having information from different resources
o Economic environment of industry
 Economic law
 Registration rules
 Tex situation
 Inflation rate
 Inter bank interest
 Employment rate
 Political factors
• International law
• Customer values
• Diffusion theory (mergers or diffusion)
• Social values

Q.2
What do you understand by the term “Environmental Scanning”? How Political,
Legal and Regulatory Forces have an impact on the marketing plan of a firm
operating in an international market.

• What is environmental scanning

• Impact of Political forces
o Major setups of country
o Policy formulation
o Stability of policies
o Stability of procedures
o Harmony between political forces
• Impact of Legal forces
o Situation of law and order
o Regulatory requirements
• Impact of Regulatory forces
o Situations
o Negative or positive impact on marketing plan
 o Product, price, positioning and placement (either effect is nominal,
marginal or bearable

Q. 3
Why the formulation of research problem into research question is difficult step in an
international environment. Do you think research in international perspective is
broader in scope than domestic marketing research, how?

• What is problem
• Domain of problem
• Factors
o Population
o Language
o Norms and values
o Price
o Culture
o Demographics
o technology

Q. 4
Assume a hypothetical situation to enter into international market. Enlist the steps that
you would take to develop and market a product.

• Idea generation
• Idea execution
• All steps of marketing plan

Q. 5
What do you understand by the term “environmentally friendly products”? Explain
the features and benefits of environmentally friendly products.

• What is environment
Environment is surrounding atmosphere/ condition for existence" -
"Environment is an essential natural process or an outcome of occurrence" –
"Environment is of two types, one is negative and the other is positive":
The market environment is a marketing term and refers to all of the forces
outside of marketing that affect marketing management’s ability to build and
maintain successful relationships with target customers. The market environment
consists of both the macroenvironment and the microenvironment.

The microenvironment refers to the forces that are close to the company and affect
its ability to serve its customers. It includes the company itself, its suppliers,
marketing intermediaries, customer markets, competitors, and publics

The macro environment refers to all forces that are part of the larger society and
affect the microenvironment. It includes concepts such as demography, economy,
natural forces, technology, politics, and culture.
• What are environmentally friendly products
• What are environmentally friendly materials
• Features of environmentally friendly products
• Benefits of environmentally friendly products