GROUP MEMBERS:-

Soumya Gillela
Divyansh Grover
Elina Pradhan
Karan Haval
Harshit Lokhande
Himansu Rath
 Aviation Industry
• Witnessing a growth of 17.62 per cent over the previous year, total
passenger traffic stood at a 223.6 million in FY16, which was recorded at
190.1 million in FY15 in India.
• India is the third largest domestic civil aviation market in the world and is
projected to become overall third largest aviation market by March 2018.

Domestic market share

IndiGo Jet Airways Air India
Spicejet GoAir Vistara
AirAsia India other
3% 3% 1%
12%

38%
13%

17%
13%
SWOT ANALYSIS
STRENGTHS OPPORTUNITIES

• Backed by the TATA group & • Change in government policies.

Singapore airlines. • Consistent growth in the
• Good in-flight experience. industry for the past 2 years.
• Frequent flier program. • Increase in regional air traffic.

WEAKNESS THREATS

• Less number of aircrafts. • Higher degree of competition.

• Higher price. • Lack of brand awareness.
• Less locations served.
 PORTER’S FIVE FORCE MODEL

Bargaining Bargaining
Threat of Threat of new Competitive power of power of
substitution entrants rivalry suppliers buyers

- Other -Capital - High fixed - Supply of - Direct

mediums of requirement. cost. aviation fuel. customers.
transport.

- Travelling -Government - Brand - High cost for - Customers

distance. rules & identity. building buying through
regulation. aircrafts. agents.
 PESTLE ANALYSIS
:
Political Economic Social factors Technological Legal Environmental
factors Factors factors factors factors

- Government - Economic Development - Advanced - FDI limits - Sudden

policies. growth. of tier-II cities. technology climate change.

- Trade pacts - Entry of - Tourism. - Internet - Passenger - Air pollution.

low cost based ticket safety.
(budget) booking.
flights.
- Taxation Employment -
- Terrorism. policy generation.
 References
• http://www.civilaviation.gov.in/
• https://www.ibef.org/industry/indian-aviation/infographic
• http://dgca.gov.in/pub/monthstats/2017/vistara17.pdf
• http://dgca.gov.in/pub/pub15-
16/FinancialStatistics/Fleet,%20Personnel%20&%20Financial%20Statistics%
202015-16/EXCEL%20&%20PDF/VISTARA/VISTARA%201.18.pdf
• http://web.a.ebscohost.com/ehost/viewarticle/render?data=dGJyMPPp44rp
2%2fdV0%2bnjisfk5Ie46a9Lr6u0ULSk63nn5Kx95uXxjL6trUqxpbBIr62eSa%2
bwrkq4qrc4v8OkjPDX7Ivf2fKB7eTnfLuorky0rrNKt6m0PurX7H%2b72%2bw
%2b4ti7evPepIzf3btZzJzfhruvt022qrJJs5zkh%2fDj34y73POE6urjkPIA&vid=2
&sid=ebc21b68-33b3-46c0-bfdc-67d5b064c26c@sessionmgr4008
• http://web.a.ebscohost.com/ehost/detail/detail?vid=0&sid=755634f8-ff3e-
44dd-b0c7-
cd0800b8cff4%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3
d%3d#AN=56642148&db=buh