Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Cases: Summers_2009-10
Case Study on telecom sector: A new telecom service provider is entering India; what should be
its strategy?
Case Study: Challenges faced by SMEs during recessionary times
Survival Case Study: A plane has crashed in a rain forest. Only a few people are alive. A list of
items is given like matchbox, bottle of water, wine, blade, tent etc. which you have to rank in
order of importance.
Case on ethical behavior of employees
Case on launch of new cancer medicine
Case Study: How to justify advertising expenses for a new product launch
Case Study: A new cosmetics product is launched. Should retailers be given discounts to
promote the brand or should there be advertisements all over.