GD Topics: Summers_2009-10

Next Upcoming Sector

Launching a new Mobile store in a new location
End justifies the means
Foreign investment; good or bad
FDI vs. FII (Merits and Demerits)
Black and White
Obama gets Noble Peace Price. Does he deserve it or not
Are advertisement expenses justified during recession?
Are sexually suggestive advertisements effective?
"Wake up Sid" (Do not speak anything about the movie)
Younger generation at workplace
Similarities and dissimilarities in Retail and Telecom Sector
Online/Social Media Marketing and its comparison with traditional marketing
Direct marketing vs. Search Engine Optimization
Who should be the Mother of the nation?
Article 377, A debate on homosexuality
Good judgments come from bad decisions and good decisions come from bad judgements
Evolution of business principles in last 20 years
Austerity measures: Required or Not
Who would be the leader in 2020?
Are some companies too big to fail
Profitability v/s ethics
Is telecom sector over-regulated
Nobel peace prize for OBAMA ...ludicrous??
Mobile Number Portability
Double party system like in US vs. Multi party system like in India

Cases: Summers_2009-10

Case Study on telecom sector: A new telecom service provider is entering India; what should be
its strategy?
Case Study: Challenges faced by SMEs during recessionary times
Survival Case Study: A plane has crashed in a rain forest. Only a few people are alive. A list of
items is given like matchbox, bottle of water, wine, blade, tent etc. which you have to rank in
order of importance.
Case on ethical behavior of employees
Case on launch of new cancer medicine
Case Study: How to justify advertising expenses for a new product launch
 Case Study: A new cosmetics product is launched. Should retailers be given discounts to
promote the brand or should there be advertisements all over.

Past Year’s Actual Topics

1. Infra structure vs Employment for India
2. Why is India lagging behind China?
3. Mallika Shehrawat – this year’s best marketing campaign
4. Marico – first round – case study, second round – Role play business plan types.
5. Abortion, Contraception & Euthanasia.
6. Sensex
7. Paper clipping, followed by a game in which everyone was asked to pick 3 pts on the time line (past or
future) where he wants to land in.
8. India – China.
9. Insurance claims….who gains the client or the company?
10. Survival related case study. Selection of the leader for that.
11. In pure water there is no fish
12. Cricket related topics
13. Reforms in India. Are they headed in the right direction?
14. Can India churn out MNC
15. Survival related case study
16. Which is more lucrative, retail sector or rural sector?
17. Is left right?
18. Sports in India - Cricket, cricket & cricket
19. Leaders vs. Managers
20. Manmohan Singh is a puppet Prime Minister
21. “Career opportunities are after September 11 are better in Asia”
22. Retail in rural markets
23. Good dictator for India, is it the right solution
24. “Are drugs in sports justified?”
25. Cricket a waste of national resource
26. Pure water has no fish
27. Too much of advt. has reduced its effectiveness.
28. Third party logistics
29. Is media going overboard in doing their job??
30. Suggest names of 3 movies/novels, which were related to business and then discuss the business-
related issues.
31. There can be no same organization in an insane world.
32. All Human transactions are Trade whether intended or not
33. Selfishness like virtue is in the eye of the beholder; it is a case of subjective judgment
34. Mira Nair’s ‘Kamasutra’ should be banned
35. India needs a dictator for the next 5 years
36. Who owns a brand- the company or the customer?
37. Amitabh Bachhan vs. Yash Chopra
38. Case: Company is in middle tier, should it go to lower category (More volumes) or target Higher
Segment
39. Case on IT: Problems with retention/ discipline in workforce
40. Case - 10 ppl left in the space after earth got destroyed….10 roles are available. Amongst yourselves
decide who becomes what and why?
41. Case - War strategy formulation
42. Case - five sales people.
43. Case - retrenchment of 1 employee out of 5