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Submittal Summary Sheet for Joseph G. Orlando

1. Job Information
Position Applying For VP Product Management
Company Applying For      
Job Number (if known) 322287

2. Personal Information
Name Joseph G. Orlando
Address 13107 Glenview Lane
City Grand Island State FL Zip 32735 Country USA
Home Phone 352 409 5869 Cell Phone 352 409 5869
Email joe@jgorlando.com

Citizenship USA VISA Type/Status N/A

Security Clearance (Y/N) N If Yes, what kind?       Active?  

Days/times available to interview M-F any Date available to start 2 weeks

Will accept (check one or more) Contract Contract to Direct Direct Hire
Salary/rate desired       Salary/rate minimum      

Languages (indicate spoken

and/or written, level of fluency)
Eng - Fluent; Spanish- Fluent

Willing to relocate (Y/N) Y USA Canada International

Locations and/or limitations none
Are you authorized to live/work in above locations? (Y/N) Y
Are you willing to travel as part of your job? (Y/N) Y % of time 75

Education (Schools attended,

Degree Major/Subject
most recent first)
1 Harvard Business Sch N/A Global Business Practice
2 Stetson University BABS Business Management
3                  

585-387-0323 Phone ● 585-672-1373 Fax

alexb@usastaffingnetwork.com
3. Employment History – Describe your employment history. Include job description and/or
industry.
Currently working (Y/N)? Y If not, please explain      
Salary (include bonuses,
Recent employers Reason for leaving?
commissions, etc.)
1 DigiPoS SolutionAs an As Interim CMO, role will be given to GBP 138000
active member of the new investor in upcoming equity sale
Leadership Team, drove
this global retail systems
designer and manufacturer
to expanding into a
globally competitive player
against IBM, NCR, HP,
and Dell. Developed,
communicated, executed,
and set metrics for the
long-term corporate
strategy; product &
services portfolio;
Marketing plan, budgets
and tactics. Led collection
and communication of
Product Requirements
(Voice of Customer) to
establish the Product and
Market Requirements
Documents (PRD and
MRD); developed value
propositions and launched
recognized disruptive
technologies. Coordinated
price positioning,
competitive positioning,
marketing
communications, trade and
customer events, and
global branding efforts.
Identified, targeted and
maintained effective
alliances and joint ventures
to support multi channel
go-to-market strategies.
Primary responsibility for
industry, media, and
analyst relationships.
Published thought
leadership and trade
articles.
 • Drove the
Company’s transition to a
services orientation from a
hardware only provider to
become a Saas solution and
professional services leader
in Retail. Directed the
design and launch of the
only blade-based,
standalone ePOS system in
the industry, Retail Blade,
which received the 2005
Technology Innovation
Award & Global Partner of
the Year Award from
Microsoft.
• Revenues grew
three fold in four years
through major industry
wins. Some major sales
with Circuit City ($20M);
Army Air Force Exchange
Systems ($25M); Harrods;
Halfords, Selfridges and
many other marquee
retailers. Provided
guidance on emerging
technologies and practical
implementations. Managed
Direct and Distributor
models to support over
3,000 distributors
worldwide. .Chosen by
Microsoft as one of only 3
platforms to introduce
MSPOS.s -
Company/Job Description      
2 PricewaterhouseCoopers This was an expatriate assignment GBP 148000
UK -Established new with a 36 month work visa
strategic markets and a
technologies center (Menlo
Park Europe). Delivered
industry, marketing, and
technology advisory
services, including new
product development,
marketing, global
branding, new market
penetration, and
 partner/channel targeting,
to private equity clients
and global enterprises,
such as Sony Ericsson,
Colt, British Telecom,
Siemens, Nokia, Sony,
Hitachi, Philips, Roche,
Orange, Marconi,
SwissCom, and many
more. Provided best
practices and thought
leadership regarding
strategy, networking,
emerging technologies
(e.g. Cloud, Mesh, Grid),
outsourcing, channel
development, product
localization, and
acquisition integration,
including
governance/portfolio
management.

• A key role in
leading
PricewaterhouseCoopers’
new strategic markets and
technologies center to
generate direct and indirect
engagement revenues of
£10M in the first year of
operation and recover start-
up investments in three
years.
Company/Job Description      
3 Motorola -Relied upon to The long term strategic plan called for $210000 ;stock; bonus;
advocate strategies for new an acquisition of General Instruments benefits.
market entry, “off and then a lengthy integration period
shoring”, strategic placing new strategic initiatives on the
alliances, channels, and e- far back burner - executive advocates
business. Partnered with were retiring and leaving the company
R&D across the enterprise
for IP portfolio
development to make into
revenue source. Planned
and led business
transformation initiatives,
developing new market
opportunities and go-to-
 market strategies.
Delivered an industry wide
benchmark report and
outlined business cases for
broadband services
(wireless home hub
server), network services
(signal processing, mesh,
grid and more) in support
of exploring whitespace
directions for Motorola
Company/Job Description      

4. Skills Summary – Itemize job skills that are unique to your industry/profession.
Skill Years of experience Last used
Development and process dsicplines (RAMP; 18 current
SCRUM:Agile: Prince2; PMBok; Method 123)
Product Management / Development Methodologies 20 current
                 
                 
                 
                 
                 
                 
                 
                 

5. Professional References - Will be contacted only if there is mutual interest later in the
employment process.
Name/Title Company Relationship
Mark Lutchen - Global
PricewaterhouseCoopers Supervisor
1 Senior Partner
Phone Email Best time to call
      markdlutchen@aol.com      
Name/Title Company Relationship
Ed Myszka - President Comverge Colleague at Motorola
2
Phone Email Best time to call
      EMyszka@aol.com      
Name/Title Company Relationship
Jim Sergeant - CFO DigiPoS Coworker
3
Phone Email Best time to call
      jimserg@gtn.on.ca      
6. Other/Additional Information – If you are responding to a specific job offering, look closely at
the job description and requirements. Please describe in detail how you meet each of those. More
information is better. You may paste the job posting into this box and address each point individually if
you wish.
The Vice President of Product Management is responsible for the integrity of the platform
software, ensuring that the software is developed according to market requirements and to the
highest standards, and defining the licensing, packaging and pricing of the software.

Job Duties (include, but not limited to):

Maintain a product management team:

• Manage a team of people responsible for the product management of the individual products
that make up the platform.
• Defining product management team organization as well as recruiting and retaining product
managers
• Ensure product managers establish and maintain expertise in their respective areas.
• Develop future company leaders
Coordinate company functions and resources to bring products to market
• Work effectively with executive management across all departments of the company
(Executives, Sales, Technology, Legal, Finance, Services, etc.) to ensure all components of the
company work effectively to bring products to market.
• Define processes and systems to manage the corporate product catalog and its integration with
other corporate processes
• Establish and analyze the effectiveness of product pricing and packaging
• Manage the corporate product catalog
Coordinate with Technology on the specification and development of the products
• Review and approve product development plans and feature descriptions
• Define the long term platform strategy including new products and markets
• Review and approve product documentation
• Manage technical partnerships with other companies
Support Sales Cycles
• Provide expertise to company sales engineers
• Provide expertise to prospects and customers on company and other related technology
Support Product Marketing and Lead-generation Marketing
• Ensure the success of the product in the marketplace, as measured in terms of revenue,
operating profit, market share, number of customers, and customer success
• Assist in creation of product marketing content and product collateral
• Assist in education and training of the sales force and partners on new product features and
developments
• Assist in the rollout of new releases to the company, customer base, and market, including beta
programs, press / analyst launches, web site, education programs, sales materials, and packaging
• Assist in creation of repeatable and scalable marketing programs that generate awareness for
the company and generate leads

Skills
• BA/MS/MBA Degree HIGH GPA – GMAT score for MBA
• 12 years of relevant experience in software or business intelligence experience - consulting,
product management, tech services, or technology
• 4+ years of experience in personnel management and mentoring
• Demonstrated outstanding writing and presentation skills
• Very high energy/positive attitude
• Ability to work effectively independently as well as in a team environment
• Ability to manage projects and people & work under tight deadlines