LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
Home Work No. 02
Lovely School of Business Depatment of Management
Name of the faculty member: Rajan Girdhar
Course No: MGT631 Course Title: Customer Relationship Management
Class: MBA Semester: VI Section: Specialization Batch: 2008-10
Max. Marks: 15 Date of Allotment: 13,March, 2010 Date of Submission: 20,March, 2010
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify
the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying
from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments
should also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.

S. No Roll No Objectives of Academic Topic Model*

Activity
The objectives of this Each Student will be given an Each student is required to
industry from which he will
academic activity is
select two companies for which submit their assignments after
mainly focused:- he will compare:
1) CRM Strategies of these two taking few important actions
a) To encourage
companies
students for collecting, 2) Methods used for into account: -
Acquisition of data
analyzing and
3)Filtering & Validation a) Assignment must be
summarizing the Methodologies used
4) Customization methods online only..
relevant information
used by companies
related to initiatives 5) Customer Privacy data b) Students will be
Policies of Companies
taken by various
1 1090596 Telecom Industry credited with marks
6 businesses for customer
2 1090342 support system. Insurance – Life for the quality,
5 b) To enable them frame accuracy, relevance
3 1090343 Insurance – General
a closed loop describing
4 and clarity about topic
4 each system used for Hospitality Industry - Hotels
1090712
customer support. of assignment.
7
5 1090717 Banking Industry
c) Students found guilty
4
6 1090772 Mobile phone and peripherals of copying, late
5
7 Consumer durables submission and
1090680
9 negligence in order to
8 1090336 Fast food industry
9 comply with

1
9 1090339 Automobile Sector assignment task would
9
be punished with
10 1090780 IT industry
6 negative marks.
11 1090341 Telecom Industry
4 d) Students must have to
12 1090343 Insurance – Life
provide complete
3
13 1090740 Insurance – General references for the
9
14 1090333 Hospitality Industry - Hotels information taken
7 from any source.
15 1090778 Banking Industry
3 Evaluation:-
16 1090853 Mobile phone and peripherals
2 (1) Topic (a) -3 Marks
17 1090529 Consumer durables
(2) Topic (b) -3 Marks
6
18 1090533 Fast food industry (3) Topic (c) -3 Marks
7
19 Automobile Sector (4) Topic (c) -3 Marks
1090768
9
20 IT industry
Total Marks 15
1090542
2
21 1090543 Telecom Industry
8
22 1090562 Insurance – Life
3
23 1090646 Insurance – General
6
24 1090120 Hospitality Industry - Hotels
0
25 1090450 Banking Industry
5
26 1090490 Mobile phone and peripherals
9
27 1090543 Consumer durables
1
28 1090562 Fast food industry
7
29 1090113 Automobile Sector
3
30 1090766 IT industry
5
31 1090333 Telecom Industry
6
32 1090335 Insurance – Life

2
 4
33 1090334 Insurance – General
2
34 1090122 Hospitality Industry - Hotels
8
35 1090123 Banking Industry
6
36 1090128 Mobile phone and peripherals
1
37 1090130 Consumer durables
0
38 1090130 Fast food industry
4
39 1090132 Automobile Sector
7
40 1090135 IT industry
3
41 1090143 Telecom Industry
7
42 1090147 Insurance – Life
3
43 1090148 Insurance – General
4
44 1090154 Hospitality Industry - Hotels
0
45 1090158 Banking Industry
8
46 1090659 Mobile phone and peripherals
4
47 1090167 Consumer durables
7
48 1090169 Fast food industry
1
49 1090171 Automobile Sector
2
50 1090175 IT industry
4
51 1090180 Telecom Industry
6
52 1090194 Insurance – Life
6
53 1090201 Insurance – General
5
54 1090202 Hospitality Industry - Hotels
1
55 1090202 Banking Industry
3
56 1090205 Mobile phone and peripherals
0
3
57 1090219 Consumer durables
8
58 1090227 Fast food industry
0
59 1090230 Automobile Sector
0
60 1090235 IT industry
7
61 1090648 Telecom Industry
6
62 1090715 Insurance – Life
7
63 1090756 Insurance – General
4
64 1090697 Hospitality Industry - Hotels
1
65 1090830 Banking Industry
9

Date: Sig. of Faculty member