Next

Generation
Location
Media&
Loyalty

1
Property of Aegis Media. All rights reserved.
 Next
Generation
Location
Media&
Loyalty

Produced by
2
Property of Aegis Media. All rights reserved.
 Next
Generation
Location
Media&
Loyalty

The Next generation is…

- technology transforming
media
- content accessible anywhere
- people in control

Produced by
3
Property of Aegis Media. All rights reserved.
 Next
Generation
People

Property of Aegis Media. All rights reserved.

 40% of the time Americans spend online is devoted to Next
Generation

just 3 activities – social networking, emailing, People

and playing games

Produced by
5
Property of Aegis Media. All rights reserved.
 85% of 35-54s in the UK have access to the Next
Generation
People
internet

Produced by
6
Property of Aegis Media. All rights reserved.
 Next

There are 420m people online in China...

Generation
People

Produced by
7
Property of Aegis Media. All rights reserved.
 ...& 277m internet users in China access the
Next
Generation
People
internet through mobile

Produced by
8
Property of Aegis Media. All rights reserved.
Property of Aegis Media. All rights reserved.
 19% of all phones shipped in Q2 2010 were Next
Generation
Mobile
smartphones

Produced by
10
Property of Aegis Media. All rights reserved.
 Nearly 300,000 Symbian devices were shipped Next
Generation
Mobile
each day in Q2 2010

Produced by
11
Property of Aegis Media. All rights reserved.
 Google’s Android mobile operating system has Next
Generation

overtaken Apple’s iPhone operating system in Mobile

market share

Produced by
12
Property of Aegis Media. All rights reserved.
 Google has over 98% of the mobile search
Next
Generation
Mobile
market

Produced by
13
Property of Aegis Media. All rights reserved.
 Amazon sold $1bn worth of goods through Next
Generation
Mobile
mobile in the 12 months to June 2010

Produced by
14
Property of Aegis Media. All rights reserved.
 Next
Generation
Content

Property of Aegis Media. All rights reserved.

 The Moment of Truth site aggregates Next
Generation
Content
conversations for the Buick Regal

Produced by
16
Property of Aegis Media. All rights reserved.
 eCommerce site Overstock bought the url
Next
Generation
Content
http://o.co for $350,000

Produced by
17
Property of Aegis Media. All rights reserved.
 A Brilliant YouTube takeover ad for The
Next
Generation
Content
Expendables

Produced by
18
Property of Aegis Media. All rights reserved.
 A very entertaining Chatroulette stunt to
Next
Generation
Content
promote the film The Last Exorcism

Produced by
19
Property of Aegis Media. All rights reserved.
 Next

An Interactive YouTube game for Tipp-Ex

Generation
Content

Produced by
20
Property of Aegis Media. All rights reserved.
 The Wilderness Downtown experience for Next
Generation
Content
Arcade Fire and Google Chrome

Produced by
21
Property of Aegis Media. All rights reserved.
 Next

Limbo is a new ‘indie’ game for the Xbox 360

Generation
Content

Produced by
22
Property of Aegis Media. All rights reserved.
 The Flipboard iPad app makes your Facebook
Next
Generation
Content
and twitter feed look like a magazine

Produced by
23
Property of Aegis Media. All rights reserved.
 Flickr data shows places locals take photos Next
Generation
Content
of, compared to places snapped by tourists

Produced by
24
Property of Aegis Media. All rights reserved.
 Next

Mila’s Daydreams
Generation
Content

Produced by
25
Property of Aegis Media. All rights reserved.
 Next
Generation
Content

Property of Aegis Media. All rights reserved.

 Next

Facebook has over 500 million members

Generation
Social Media

Produced by
27
Property of Aegis Media. All rights reserved.
 Facebook accounts for one in every six UK
Next
Generation
Social Media
internet page views

Produced by
28
Property of Aegis Media. All rights reserved.
 370,000 new twitter accounts are created each Next
Generation
Social Media
day

Produced by
29
Property of Aegis Media. All rights reserved.
 16-24s in the UK do one fifth of their social Next
Generation
Social Media
networking through mobile

Produced by
30
Property of Aegis Media. All rights reserved.
 58% of social network users play at least one Next
Generation
Social Media
embedded game

Produced by
31
Property of Aegis Media. All rights reserved.
 Next

Tweet about Uniqlo and get a discount

Generation
Social Media

Produced by
32
Property of Aegis Media. All rights reserved.
 Next
Generation
Technology

Property of Aegis Media. All rights reserved.

 Next

Foursquare’s biggest promo to date – 25% off Generation

Location &
Loyalty
at Gap

Produced by
34
Property of Aegis Media. All rights reserved.
 Next
Visa & McDonalds reward checkins on Generation
Location &

Brightkite Loyalty

Produced by
35
Property of Aegis Media. All rights reserved.
 Next
Generation

Facebook launches Places Location &

Loyalty

Produced by
36
Property of Aegis Media. All rights reserved.
 Next
Nike uses Facebook Places for their Destroyer Generation
Location &

Burrito give-away Loyalty

Produced by
37
Property of Aegis Media. All rights reserved.
 Next
Generation

Levi’s free print shop in San Francisco Location &

Loyalty

Produced by
38
Property of Aegis Media. All rights reserved.
 Next
Generation
Content

Property of Aegis Media. All rights reserved.

 Groupon’s promotion with Gap generated $11m Next
Generation
in revenue Effectiveness

Produced by
40
Property of Aegis Media. All rights reserved.
 Benz sold 205 Smart cars in 3 ½ hours on Next
Generation
Effectiveness

Taobao

Produced by
41
Property of Aegis Media. All rights reserved.
 In-Game advertising for Gatorade increased
Next
Generation
Effectiveness

sales among gaming households by 24%

Produced by
42
Property of Aegis Media. All rights reserved.
 Halo: Reach generated $200m in sales in the
Next
Generation
Effectiveness
first 24 hours

Produced by
43
Property of Aegis Media. All rights reserved.
 The Plants Vs. Zombies iPhone game generated Next
Generation
Effectiveness

$1m in revenue in 9 days

Produced by
44
Property of Aegis Media. All rights reserved.
 Snoop Dogg has sold more than $200,000 worth
Next
Generation
Effectiveness
of virtual goods across multiple social networks

Produced by
45
Property of Aegis Media. All rights reserved.
 Next
Generation
Location
Media&
Loyalty

Produced by
46
Property of Aegis Media. All rights reserved.