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Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice

cream, butter, etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables,
frozen vegetables, fruit juices).

Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following products: Mother Dairy
markets dairy products like Liquid Milk, Ice Creams, Flavoured Milk, Dahi, Lassi, Mishti Doi,
Ghee, White Butter, Table Butter, Cheese, UHT Milk, Dhara range of edible oils and the Safal
range of fresh Fruits & Vegetables, Frozen Vegetables and Fruit Juices at a national level,
through its sales and distribution networks, for marketing food items. Mother Dairy milk (Bulk
Vended Milk) is fortified with vitamin A @2000 IU per litre of milk as a part of social
accountability. This program was started with the Mother Dairy, Delhi, since February 1980and
there after Mother Dairy is continuing this program on their own as a social responsibility without
having any financial assistance from the Government as well as since it is felt that BVM is
generally consumed by the middle / lower middle / poor strata of the society. It is also found that
the dietary practices adopted by these classes are deficient in Vitamin A. Mother Dairy sources
significant part of its requirement of liquid milk from dairy cooperatives. Mother Dairy sources
fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the
cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by
undertaking to nationally market all Dhara products.

At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art


microprocessor technology is adopted to integrate and completely automate all functions of the
milk processing areas to ensure high product quality/ reliability and safety. Mother Dairy is an IS/
ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality
Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration
Laboratory (NABL)-Department of Science and Technology, Government of India.

Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi,
Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the
branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing
operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.

The company’s derives significant competitive advantage from its unique distribution network of
bulk vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in the
year 1995 have shown continuous growth over the years and today boasts of approximately 62%
market share in Delhi and NCR. Mother Dairy also manufactures and markets a wide range of
dairy products that include Butter, Dahi, Ghee, Cheese, UHT Milk, Lassi & Flavored Milk and
most of these products are available across the country.

The company markets an array of fresh and frozen fruit and vegetable products under the brand
name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than 20,000
retail outlets in various parts of the country. Fresh produce from the producers is handled at the
Company’s modern distribution facility in Delhi with an annual capacity of 200,000 MT. An IQF
facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-the-art fruit
processing plant of fruit handling capacity of 120 MT per day, a 100 percent EOU, setup in 1996
at Mumbai supplies quality products in the international market. With increasing demand another
state-of-the-art fruit processing plant has been set up at Bangalore with fruit handling capacity of
around 250 MT per day.

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