A.

Competitor Analysis

C.1 Direct Competitors

The business enterprises mentioned are identified as direct competitors for the reason that they
offer the same product type and are similarly structured as what the Jelly Belly offers. The identified
direct competitors are:
Direct Competitors Description
Victoria’s Supermarket The business enterprise sells food items such as jellies, fruits, syrup,
cakes, cookies, and sprinkles.
Savemore The business enterprise sells food items such as jellies, fruits, syrup,
cakes, cookies, and sprinkles.
B. Competitive Advantage
7 P’s Jelly Belly Cup Direct Indirect
Competitors Competitors
Product Food Product – Savemore and Innovation- their
Jelly Belly Cup Victoria’s product lacks on
is a sweet treat supermarket innovation
innovation offers a variety of because it is
which makes it products such as observed that
stand out from jellies and fruits each product on
other food which cannot be different
items. It is a cup eaten directly establishments
made out of until a certain are too common.
flavored jelly procedure is
and is topped done.
with fruits,
syrup, cookies,
sprinkles and
marshmallows
of the
consumer’s
choice. The
whole product
itself is edible
and is of good
quality.
Price Affordable – A Savemore uses Unaffordable –
regular student premium pricing The other food
can avail Jelly wherein the businesses offer
Belly Cup with prices are their products at
their daily equivalent to its a price that is not
allowance for quality. On the suitable for a
snacks because other hand, regular student.
it is an efficient Victoria’s
and low-cost supermarket
manufacturing offers affordable
product. prices based on
the cost of their
products from
their suppliers.
Place Foot Traffic – Savemore and Foot Traffic –
the company is Victoria’s the company is
nearby different supermarket are nearby different
establishments facing each establishments
specifically other’s specifically
schools wherein establishments in schools wherein
there are a lot of which they are there are a lot of
students who are competing in students who are
most likely into getting the most likely into
sweets. attention of their sweets.
customers.
Promotion Advertisements- Sales Promotion No promotional
the company Premium – tool- instead of
uses flyers Savemore offers using flyers,
posters, radio, different posters, and
and social media discounts on such. They apply
as their holidays. sales talk to
promotional tool Publicity attract their
in marketing. YouTube videos customers.
Online Presence – aside from
– Jelly Belly giving discounts,
Company is Savemore uses
active in social publicity as their
media. promotional tool
Promoting the through creating
video their video and
advertisements promoting it in
and the YouTube.
company’s song
composition Advertisement
online is a great Posters-
way to attract Victoria’s
the generation supermarket uses
today. posters to
Flyers – flyers is promote their
a great way to business.
attract people
who does not
engage in social
media.
Radio
Advertisements
– the company
uses radio
advertisements
to catch a wide
range of
audience by
playing the
company’s song
to different
 establishments.
Packaging Eco-friendly – Environmentally Environmentally
Since Jelly Hazardous – Hazardous –
Belly Company most of the Other food
will use packaging of businesses serve
recyclable and grocery products their products
biodegradable are made of using plastic
small paper cups plastics. utensils which
and cupcake are harmful to
liners, the the environment
packaging of the because it is
product will difficult to
help minimize decompose.
the usage of
plastics in the
environment.

Convenient –
Jelly Belly
Company will
be providing a
JBC box of
different sizes
for purchases of
3 pcs, 6 pcs, and
12 pcs of the
food item to
make it easier to
carry around for
the consumers.
Process The Jelly Belly In groceries, Customers of
Cup is available customers pick other business
immediately whichever enterprises will
after order. The product they have to wait for
only preparation need. Afterwards, a specified
to be done is they will pay it in amount of time
when a the counter. for the
customer preparation of
chooses their their food.
desired
toppings.
People Properly trained Inattentive – their Staff – no
– The company service crew, seminars/
has properly baggers, don’t trainings
trained their pay attention to
employees in their customer’s
proper handling request.
and managing of
food and
customers
before they
 officially work
in the field.
Science Senior Senior High College
High School School
Male Female Male Female Mal Female
e
Number of 181 256 1066 1333 4185 6063
students
Total 437 students 2399 students 10248 students
Students

B.1.b.1 University of Baguio (13, 084 students) – Out of the 209 schools in Baguio City,
University of Baguio is the closest campus near the business’ location, aside from SLU
Elementary.