A

Project Report
On

"Comparative Study of Current Scenario of

Pune & Aurangabad regions
For Industrial Directory for MIDC"

ASSENT GROUP
Pune

By

Mr. ANIKET A. NILEKAR

Under the guidance of

Mrs. BHARTI DOLE

Submitted to

University of Pune

In partial fulfillment of the requirement for the award of the degree of

1
 Master of Marketing Management
(MMM)

Through

Vishwakarma Institute of Management

Pune-48.

Index

Sr. No. TITLES Page No.

1 Executive Summary 1

2 Company Profile 5

3 Objectives of study 13

4 Research Methodology 15

5 Data Analysis
22

6 Findings 45

7 Limitations 47

2
 8 Suggestions 49

9 Conclusion 51

10 Questionnaire 53

11 Bibliography 54

List of Tables

1. Contribution of Different Industries in Pune & Aurangabad Region.

2. Manufacturers of Pune & Aurangabad regions.

3. Nature of Manufacturers in Pune & Aurangabad.

4. Manufacturer doing Import-Export.

5. Turnover of Manufacturer.

6. Supplier in Industrial area.

7. Nature of Suppliers.

8. Turnover of Suppliers.

9. Traders in Industrial Areas.

10. Nature of Traders.

3
11. Turnover of Traders.

12. Job work Units in Industrial area.

13. Nature of Job Work.

14. Turnover of Job work.

15. Service Providers.

16. Nature of Service Provider.

17. Turnover of Service Provider.

18. IT & BT Companies.

19. Nature of IT & BT Companies.

20. Import & Export of IT & BT Companies.

21. Turnover IT & BT Companies.

22. Turnover IT&BT Comapies.

EXECUTIVE SUMMARY

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EXECUTIVE SUMMERY……...

I would like to brief-up the relationship that prevailed and will last a long between such an

esteemed organization ASSENT GROUP and me. No doubt doing the training in such a

reputed organization was very good experience which could help me to flourish with a

very bright future.

The organization provide me with a gamut of industrial knowledge and in relation, I also

left no stone unturned to accomplish the task assigned to me while watching the flashback

of fast 60 days, I am able to reveal a pertinent fact that this forward looking growth

oriented organization has made me enriched with all that stuff which could probably lead

me to rise to new heights and face challenges in life.

Market Research of Industrial sector is an chance given me to explore my knowledge & to

get on field experience. From this project I can experienced that Research is the process of

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systematic & in-depth study or search for any particular topic, subject or area of

investigation, backed by collection, compilation, presentation & interpretation of relevant

details or data.

Survey method is the research method which we used for this Market Research for getting

information of all industrial area. A special survey team is formed along with a Team

Leader according to the requirement of the industrial area. Assent group helps me to

develop Questionnaire because Questionnaire is the basic input for any survey. Team

work with Assent Group & me come to know the expectations of the organization from

my team. This efforts result in having a multi dimensions Questionnaire. Alone with this

we made one Suggestion form also for getting the suggestions or opinions of the

Industrialists.

The questionnaire, we prepare contains questions which focused on factors like Nature of

Industry, Import, Export, Turnover, Scale of Industry etc. which gives detail information

about the industrial unit.

I worked as a Team Leader for the survey team. The basic work of the Team Leader is to

solve the problems of surveyor, having proper coordination with surveyor & Coordinator

Market Research ultimately getting work done with the surveyor. The nature of work of

Surveyor is very simple, Team members (surveyors) have take the appointment of the

Industrialist then having close interaction between them. During this the surveyor

supposed to fill the given questionnaire & get suggestions & opinion about the document

for which we are working.

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But while doing this we have one problem all the time i.e. It is not possible to have

appointment with the Industrialist all the time, that time the surveyor supposed to have

interview with the authorized person & get the required information & fill given

questionnaire.

Sometimes surveyor gets negative feedback from the industrialist or the contact person,

but another one industrialist which gives positive response to him encourages & boost up

his moral to work hard.

Reporting to the Coordinator (Market Research), every day teach me the value of

promptness, sincerity of work. This experience helps me in performing Team Leader’s

role effectively. Because of this I came to know the value of accountability.

While doing this project I collect lot of industrial information, from which I come to know

the contribution of manufacturer, traders, supplier etc in Industrial area. Because of this I

can compare Pune & Aurangabad region’s Industrial areas current situation.

I can say that this experience with Assent R&D P. Ltd teach me lot of things which will be

imperative aspect in my life to achieve desired milestones.

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COMPANY PROFILE

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The Past…………..

Assent group is an advertising agency located in Pune. Assent group provides total

advertising solutions to their clients. it has seven years advertising experience. Assent group is

formed by Mr. Rahul Amrutkar on 10th May 2000. Specialty of this is he started this business

with capital of Rs. 269 but today nearly its turnover around Rs. 1.25 Cr.

Today Assent Group is working all over Maharashtra. It has seven branch offices in major cities

of Maharashtra. The branch offices are in Mumbai, Pune, Nashik, Aurangabad, Kolhapur,

Nagpur & Kokan.

Philosophy………

No assignment is worthless.

Because we believe that every time Our clients give us an assignment to handle…..

They are also giving us an opportunity to Put our SIGNATURE there….

…a SIGNATURE Of our experience and constantly hard earned EXPERTISE;

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Milestones………..

2000 In 2000 company started as named Samarth publications with capital of Rs.269 & the

turnover of the company in 2000-01 was Rs. 25000.

2001 Take participation in organizing Events, Turnover Rs.500000.

2002 Participation in organizing Exhibitions & Sales Promotional Activities. Turnover was

Rs. 1500000.

2003 Renamed as Assent Group. Turnover was Rs.4000000

2004 Tie up with the MIDC & get contract to make a industrial info Guide for Pune

Turnover city. Rs.7000000

2005 Participating in Loksabha campaign at National level. Turnover was Rs.10000000

2006 Get contract for industrial directory for all over Maharashtra & converted in to

Private Ltd. Turnover was Rs.1.25, 00,000.

2007………………

Company Outline………….

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 Assent Group which is one of the emerging advertising consultancy, serving their clients by

providing total advertisement solution. Assent Group believes that every time client gives an

assignment to handle of one new opportunity to get more experience & constantly becoming

hardcore expertise. Following are some of the activities which Assent carried out.

1. Advertising Consultancy & Service.

2. Exhibitions & Event Promotion.

3. Publication of R&D (Reference & Directory).

Assent Group is mainly an Advertisement agency which involves Print media

advertisements, Audio-Video media advertisement, Outdoor advertising, online advertisement &

all type of advertising activities. It has tremendous Art Department

Exhibitions & Events are becoming more famous & effective as per the companies

advertising & sales promotion activities. Exhibition can attract customers easily. That is why

proper promotional activities are needed in the exhibition hall. In the Event, firm is already

investing so much money, for proper utilization & result a professional view is needed. Assent

group provide this service to their client with the extra modern & always in new look.

R&D……………

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R&D is the joint venture of the MIDC (Maharashtra Industrial Development Corporation) &

Assent Group. R&D is a unique Industrial Info-Guide that provide the information of all the

MIDC areas, How to get Plot, water connection, electricity connection in MIDC areas. In this we

will find Company name address, Tel. No., Raw material & product of a unit. In short it is the

much needed guide for every person who is connected with the industries.

Assent group has its corporate office at Pune. All the major operations are planed, organized,

directed & controlled from the Head office. Assent Group is working all over the Maharashtra.

MIDC has seven major zones all over Maharashtra, to work properly & effectively Assent group

also started it’s operations in these cities. It has branch offices in following cities.

1. Pune 2. Mumbai

3. Nashik 4. Aurangabad

5. Nagpur 6. Kolhapur

7. Kokan

Features of R&D…..……….

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 1. Brief MIDC information.

2. Most Frequently used information guide by industrial sector.

3. A unique & official document by Govt. of Maharashtra.

4. Updated Data of industries

5. Map-layout plan of the area.

6. Assent Yellow pages for segment & category wise listing.

VISION…………..

1. To provide a unique industrial info guide to all regions of

MIDC in Maharashtra

2. Trying to insert all the Non-MIDC areas information.

3. Make a good platform between Supplier & Manufacturer.

4. Provide Maharashtra Industrial information all over India.

MISSION………….

1. Providing an authentic-live document of industrial database.

2. To have all industries come on fingertips.

3. Explore MIDC bylaws & procedures to end users.

4. Provide Database of all manufacturers in & around MIDC area.

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 5. To help the Industrial & Commercial sector in tapping higher

income.

6. To provides this document totally free to MIDC plot holders.

QUALITY POLICY…………….

1. Time Management.

2. Authentic & real time industrial data.

3. Cross check of each & every form.

4. High quality of Printing & Binding.

5. Focused on Customer Satisfaction.

PRODUCT…………….

1. R & D (Reference & Directory).

2. Product Catalogues.

3. Exhibition Stall Arrangement.

4. Event Management.

5. All types of advertisements.

NEW PROJECT…………

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Assent Group reaches one more milestone. Another firm of Assent Group is going to be

beginning for a specialized advertisement solution. The firm will be known as Assent Media &

Creation Pvt. Ltd.

CIRCULATION STATERGY……………

1. Totally Free of cost to every MIDC plot holder.

2. Advertisers.

3. All Government agencies.

4. Available in all MIDC offices in Maharashtra for sale.

5. Sale through exhibitions.

6. Through private book stalls and also available at various air ports.

COMPITITOR……………..

1. Yellow Vision. 4. MCCIA Directory

2. Infomedia. 5. Local Directories

3. Maharashtra Industries directory.

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ORGANISATION CHART……………

CEO

Administrative Officer Conveyor

HR Accounts Arts Department Data Resource

Sales Dept. Market Research

HR Head Finance Head Works Head

HR Asst. Executive Executive Sales Manager M.R.

Head

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 Asst Sales Manager Co-ordinator

B.D.O. Team Leaders

Executives Surveyors

Subordinates

OBJECTIVES

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OBJECTIVE………….

The objective of my project was to provide an updated, real time, detailed & genuine information

for an Industrial Info guide “R&D”. My secondary objectives were to have maximum touch up

with the industrial area.

Following are my Project objectives..............

 Provide authentic & real time data base for making of an Industrial Info Guide.

 Searching the Contribution of various sectors of Industrial Areas.

 Comparative study of Pune region & Aurangabad region.

 Effective execution of the given work & time.

 To concentrate over B2B market.

 To know the advertising sector.

 To know the working of Industrial areas.

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 RESEARCH

METHODOLOGY
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RESEARCH METHODOLOGY…………….

Market Research…………..

Market research is a part of marketing research. Its starts from taking the decision of any

particular ideas & sum up to taking the decision for production of selecting best alternatives

among the available option. Market research is broader in scope & examines all aspects of a

business environment. It asks question about competition, market structure, government

regulation, economic trends, technological advances & numerous other factors that make up the

business environment. Sometimes the term refer more particularly to the financial analysis of

companies, industries or sectors.

How to collect certain information about your customers, market and competitors? This

information tells you about your potential market, prices, trends, competition, target customer, its

preferences, income, habits, accessibility, convenient time and plans. This information should be

accurate, and reliable to help you make the right business decision. The process of collecting,

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organizing, analyzing, interpreting and utilizing specific information for the purpose of making

future marketing decisions.

 Identify your problem and objectives.

 Design a research methodology.

 Conduct survey and collect data.

 Organize, analyze and interpret the data.

 Make the right business decision.

 Solve your problems and plan for future.

Types of Data……………

Basically there are two main types of data

1) Primary data

2) Secondary Data

1) Primary Data……..

The primary data are those which are collected fresh & for the first time & thus happen to

be original in character. Such data are published by authorities who themselves are responsible

for their collection.

2) Secondary Data………

The secondary data are those which have already been collected by some other agency & which

have previously been collected by some organization to satisfy it’s own need but it is being used

by other department under reference for an entirely different reason.

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Methods for collecting Primary Data………..

 Interview Method of Data Collection

 Questionnaire Method of Data Collection

For our Project we used following method

Research Instrument:

Structured Questionnaire

There are various method of sample design are available but conducted this Survey we select

Convenience Sampling which is based on Convenience of Researcher. The respondent sample is

included in it merely because of their availability on point where survey is in progress.

 Questionnaire Method of Data Collection

According to this method a questionnaire is contain questions which are asked by the

Surveyor to the Respondents. A special & related question format is prepared for this.

For getting maximum, up-to-date & genuine data a special questionnaire is the basic requirement

for this research. Assent group helps me to develop this Questionnaire. Because of this team

work I come to know, the expectations of the organization. This efforts result in having a multi

dimensions Questionnaire. Alone with this one Suggestion form is also prepare for getting the

suggestions or opinions of the Industrialists.

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Field Work………….

The fieldwork conducted for a period of 60 days in Pune & Aurangabad region.

Sample Targeted……………...

A. PUNE REGION

a. Pune:-

1. Gultekdi Industrial Estate.

2. Parvati Industrial Estate.

3. Electronic Industrial Estate.

4. Swami Vivekanand Ind. Estate, Sasanenagar.

5. Hadapsar Industrial Area.

6. Urli-kanchan Ind. Estate.

b. Ahmednager :-

1. Nagapur MIDC

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 2. Rahuri Mini MIDC

3. Shirampur MIDC

4. Sangamner MIDC

5. Supa Parner MIDC

6. Kopargaon Industrial Estate

c. AURANGABAD REGION………

1. Waluj MIDC.

2. Shendra MIDC.

3. Chikhalthana MIDC.

4. Aurangabad MIDC.

5. Paithan MIDC.

6. Jalna MIDC.

7. Beed MIDC.

8. Parbhani MIDC.

9. Nanded MIDC.

10. Krushnur MIDC.

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 11. Latur MIDC.

12. Osmanabad MIDC.

13. Hingoli MIDC.

DATA ANALYSIS

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 Table A. Table Showing Contribution of Different Industries in

Pune & Aurangabad Region.

Job Service IT &

Area Mfg. Supplier Trader
work Provider BT
Aurangabad 615 78 33 126 27 10
Pune 662 58 30 205 19 7

Graph A. Graph Showing Contribution of Different Industries in

Pune & Aurangabad Region.

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OBSERVATION…………

Pune & Aurangabad regions are having different characteristics. In Aurangabad region basic

facilities which an industrial sector requires are insufficient. Pune region is the highly developed

industrial area of Maharashtra. Cooperative Industrial Estates in Pune region are more in

numbers. Aurangabad region have cooperative industrial estate which we can count on fingers.

From the above collected data we can easily come to know the contribution of each Business

activity carried out in both the Aurangabad & Pune region.

Here we find nearly same numbers of units in Manufacturing sector& trading sector.

In Rest of all sectors I find variations between Aurangabad & Pune region.

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 0- 1- 10- 50- 100-
Job LS 1Cr 10Cr 50Cr 100Cr 400Cr 400-&
Region Mfg. Export Import work SSI SME I . . . . . Above Advt.
51
A'bad 615 59 33 51 1 37 16 434 129 23 9 14 3 50
59
Pune 662 67 36 25 3 30 14 476 127 36 11 10 6 21

Table No: 1.1 Manufacturer

Graph No: 1.1 Manufacturers

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OBSERVATION…………

The numbers of manufacturer of the Pune & Aurangabad are nearly same but their characteristics

are different. Small Scale Industries are more in Pune region. Both the region have maximum

manufacturer in the SSI segment. The average turnover of both regions is between Rs. 0-1Cr. In

Pune region especially Pune, maximum units are Engineering Based. In Aurangabad region

Waluj & Chikhalthana are the major MIDC area. These are having different manufacturing

segments like Automobile, Engineering, Pharmaceutical & Braveries.

Table No: 1.2 Nature of Manufacturer in Pune & Aurangabad.

Job
Region Mfg. Work SSI SME LSI
Aurangabad 615 51 511 37 16
Pune 662 25 593 30 14

Graph No: 1.2. Nature of Manufacturers in Pune & Aurangabad

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OBSERVATION……….

Nature of Manufacturer is depends upon the scale & size of the industry. The types of natures of

manufacturer are Job work, SSI Unit, small and medium scale & large scale Unit.

Nature of the manufacturers in the Pune & Aurangabad is not having so much difference. Both

the MIDC areas have SSI as major Industries. The number of Big Scale Units as well as Medium

scale units are nearly, same not having major difference.

From this we can assume that, in every MIDC area SSI units are sharing major area. These units

are an ancillary unit for the Large Scale Unit of that region.

Table No: 1.3. IMPORT-EXPORT

Region Mfg. Don’t Export Import

Aurangabad 615 523 59 33
Pune 662 559 67 36

Graph No: 1.3. Graph Showing Manufacturer doing Import-Export.

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OBSERVATION………..

The study of Import & Export of the industries is very important because this influence National

income, percapita income, turnover, foreign exchange etc.

Import means getting raw material from the other country & Export does mean selling product to

the other country. That why it contain inter country money exchange.

In both the region only 10% of the industries perform the Export activity. Only 5% unit of

manufacturer does have Import.

Table No: 1.4. TURNOVER of Manufacturer.

0- 1- 10- 50- 100- 400Cr.-

Region Mfg. 1Cr. 10Cr. 50Cr. 100Cr. 400Cr. above
A'bad 615 434 129 23 9 14 3
Pune 662 476 127 36 11 10 6

Graph No: 1.4. Graph Showing Turnover of Manufacturer

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 OBSERVATION…………

The Turnover of the manufacturer shows their nature & scale. Average turnover of the both the

MIDC areas is up to Rs. 1 Cr. Big player like Kirloskar Oil, L&T, Crompton Greaves, Sun

Pharma, Japha India Ltd. & Cummins generators has turnover above Rs. 400 Cr., Which are in

the Pune region.

In the Aurangabad big bulls like Bajaj auto, Baxter, SKOL Braveries, Endurance Technology,

Sterlite Optical, Orchid Chemicals, Goodyear, Skoda, Mhyco seeds etc having turnover above

Rs. 400 cr.

Table No: 2.1. Supplier in Industrial area.

0- 1- 10- 50- 100-

Job SS LS 1C 10C 50C 100C 400C 400 &
Region Supplier Export Import work I SME I r r r r r Above Advt.
A'bad 78 0 0 21 54 1 2 70 4 2 1 1 0 5
Pune 58 0 0 2 55 1 0 50 7 0 1 0 0 6

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 Graph No: 2.1. Graph Showing Supplier in Industrial Areas.

OBSERVATION…………

Above graph indicates that status of the Suppliers in the Industrial areas. Graph indicated the

supplier in the Aurangabad is more than in Pune MIDC area. Job work units are working as

suppliers in Aurangabad region.

Maximum Suppliers are comes under the Small Scale Industries & have their turnover up to Rs.

1 Cr. Suppliers are very much interested in doing advertisements in the MIDC & cooperative

industrial area.

Table No: 2.2. Nature of Suppliers

Job SS
Region Suppliers work I SME LSI
Aurangabad 78 21 54 1 2
Pune 58 2 55 1 0

Graph No: 2.2. Graph Showing Nature of Suppliers

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OBSERVATION………..

Nature of Supplier is depends upon the scale & size of the industry/firm. The types of natures of

Suppliers are Job work, Small Scale Unit, small and medium scale & large scale Unit.

Nature of the Suppliers in the Pune & Aurangabad is having some difference. Both the MIDC

areas have SSI as major Industrial nature segment. The no. of Big Scale Units as well as Medium

scale units are nearly, same not having major difference.

From this we can assume that, in every MIDC area SSI units are sharing major area. These units

are an ancillary unit for the Large Scale Unit of that region. Suppliers provide raw material,

services like manpower, security facility, water & electricity.

Table No: 2.3. Turnover of Suppliers

0-
1 1- 10- 50- 100- 400.
Cr 10Cr 50Cr 100C 400Cr &
Region Supplier . . . r . Above
Aurangabad 78 70 4 2 0 1 1
Pune 58 50 7 0 1 0 0

Graph No: 2.3 Graph Showing Turnovers of Suppliers

34
OBSERVATION………..

The Turnover of the Suppliers shows their nature & scale. Average turnover of Suppliers of the

both the MIDC areas is up to Rs. 1 Cr. SSI & Job Work units are the ancillary units of the Big

scale Unit of that region.

In Aurangabad, Maximum suppliers supply their product to the Bajaj Auto, Orchid Chemical,

FDC pharmaceuticals, Endurance Technology, Siemens etc.

In Pune, Maximum suppliers supply their product to the L&T, Crompton Greaves, Sun Pharma,

Japha etc.

Table No: 3.1. Traders in Industrial Areas.

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 0- 1- 10- 50- 100-
Regio Job SS LS 1Cr 10C 50Cr 100C 400C 400Cr&
n Trader Export Import work I SME I . r . r r Above Advt.
A'bad 33 0 0 5 26 2 0 30 3 0 0 0 0 4
Pune 30 1 1 0 30 0 0 24 4 1 1 0 0 5

Graph No:3.1. Graph Showing Traders in Industrial Areas.

OBSERVATION…………

These people can be called as Supplier. They supply something to the industries. This segment

comes under the B2B market. The commersial area of the MIDC is reserve for these peole but

MIDC commercial area is not reserve for Traders only.

For the above graph & the table we can identify the shares of each Trader in given criteria. We

can easily see that the maximum Traders comes under SSI unit & having turnover up to Rs. 1 Cr.

Machine Tools Traders, Transporter & traders are the best examples for the Trader. These are

basically engaged in the trading of goods.

Table No: 3.2, Nature of Traders

36
 Trader Job SS
Region s work I SME LSI
Aurangabad 33 5 26 2 0
Pune 30 0 30 0 0

Graph No: 3.2 Graph Showing Nature of Traders.

OBSERVATION…………..

Traders are not having very big geographic market that is why their business is restricted. It

causes nearly all the Traders are comes into the SSI units. Above statement is becomes true when

we observe above graph & table. Neary 90% to 100% of Traders comes into Small Scale Units.

In the Pune region we find that all the Traders comes under the Small Scale Unit but in

Aurangabad region we find some of the Traders are also does Job Work. But we can say that

nealy all Traders are Small in Nature.

Table No: 3.3. Turnover of Traders

37
 50- 100- 400Cr.
Trader 0-1 10- 100Cr 400C &
Region s Cr. 1-10Cr. 50Cr. . r Above
Aurangabad 33 30 2 0 0 0 0
Pune 30 24 4 1 1 0 0

Graph No:3.3. Graph Showing Turnover of Traders

OBSERVATION……………

Traders having very small are of trading. All the Traders are comes into the SSI units. Above

Graph No: 3.2 shows that neary 90% to 100% of Traders comes into Small Scale Units.

In the Pune region we find that some of the Traders have turnover above Rs 1 Cr. to Rs. 100 Cr.

but in Aurangabad region we Find some of the Traders are reached Rs10Cr. maximum. Nearly

all Traders having turnover up to Rs. 1 Cr.

But we can say that Turnover of all Traders is Similler i.e. up to Rs. 1 Cr

Table No: 4.1. Job work Units

38
 0- 1- 10- 50- 100-
Job Job LS 1Cr 10C 50Cr 100C 400C 400 &
Region Work Export Import work SSI SME I . r . r r Above Advt.
A'bad 126 0 0 86 40 1 0 119 7 0 0 0 0 8
15
Pune 205 2 1 53 1 1 0 190 12 1 1 25

Graph No:4.1. Showing Job work Units in Industrial area

OBSERVATION…………….

Job works are the ancillary units, which supply their product to the Small & medium & Large

scale Industry. Some job work units get raw material from their customer & process on that

material then supply to customer. Job work units are in SSI nature, it is very rare to have any

SME unit in Job work industry. It causes, the turnover is below Rs. 10 Cr. Job work unit

frquently do import or export.

From the above graph we can see the current senario of Job work units.

Table No: 4.2 Nature of Job Work

39
 Job Job
Region Work work SSI SME LSI
Aurangabad 126 86 40 0 0
Pune 205 53 151 1 0

Graph No:4.2 Graph Showing Nature of Job work

OBSERVATION……………

Job work units generally refer engineering field. All the job work units are based on engineering

operations.

Pune region MIDC area is especially developed for engineering based industries & Aurangabad

region MIDC area is not developed for any especial industries, we can see different types of

industries in Aurangabad region.

Job work units are Small in nature. Job work & Small Scale are the areas in which the Job work

unit does have contribution. Hardly any plant comes under SME or LSI.

Table No: 4.3 Turnover of Job work

40
 50- 100- 400Cr.
Job 0-1 1- 10- 100C 400C &
Region Work Cr. 10Cr. 50Cr. r r Above
Aurangabad 126 119 7 0 0 0 0
Pune 205 190 12 1 1 0 0

Graph No: 4.3. Graph Showing Turnover of Job work.

OBSERVATION……………

Job works units supply their product to the Small & medium & Large scale Industry. Some job

work units get only process charges because they get raw material from their customer & process

on that material then supply to customer.

In both the region, Job work units have turnover between Rs. 0-1 Cr. Some of the Job work units

have good turnover. Their turnover is between Rs. 1 Cr. to Rs. 10 Cr.

Table No:5.1 Service Providers In MIDC areas

41
 0- 1- 10- 50- 100-
Service Job SS LS 1Cr 10C 50Cr 100C 400C 400 &
Region Provider Export Import work I SME I . r . r r Above Advt.
A'bad 27 0 0 7 17 3 0 23 3 1 0 0 0 4
A'nage
r 19 0 0 0 19 0 0 15 3 1 0 0 0 4

Graph No:5.1 Service Providers In MIDC areas

OBSERVATION…………..

Services like Telephone facility, Electricity, Banking, Hospitals, Lodging, Security, Manpower

supplier are the basic service providers in MIDC areas.In both the MIDC areas we see very

limited Service provider. They are in Small in nature. That is why it is obious to have turnover in

between Rs. 0–1Cr. Service providers also comes into commercial area of the MIDC. These

units are very much intrested in Sales & Promotion activity.

Table No: 5.2 Nature of Service Provider

42
 Service Job SS
Region provider work I SME LSI
Aurangabad 27 7 17 3 0
Pune 19 0 19 0 0

Graph No: 5.2 Nature of Service Provider

OBSERVATION…………..

Service providers are basically Small in nature that is why it is comes under SSI unit.

This field includes Water services, Security services, Banking , Insurance etc. I observe that

these are the factors which are having high influence on the respective industrial area. Because

these are the facility provider also.

You just imagine an Industrial area without Bank, Water Supply, Transporters etc.

Table No 5.3 Turnover of Service Provider

43
 Service 100- 400Cr. &
Region provider 0-1 Cr. 1-10Cr. 10-50Cr. 50-100Cr. 400Cr. Above
Aurangabad 27 23 3 1 0 0 0
Pune 19 15 3 1 0 0 0

Graph No: 5.3 Turnover of Service Provider

OBSERVATION………….

As the service providers are comes into SSI their bussiness is also restricted or we can say that

their bussiness has limitations. Above graph shows that the Service Provider of the Aurangabad

Region & Pune Region. As per surevey, maximum service providers has their turnover around

Rs. 1cr.

Table No: 6.1 IT & BT Companies

44
 IT 0- 1- 10- 50- 100-
Regio & Job SS LS 1Cr 10C 50Cr 100C 400C 400 &
n BT Export Import work I SME I . r . r r Above Advt.
A'bad 10 1 0 0 9 1 0 9 1 0 0 0 0 2
Pune 7 2 1 0 6 0 1 5 1 1 0 0 0 2

Graph No: 6.1 IT & BT Companies

OBSERVATION…………..

IT & BT companies in both zones are near same but there is difference in the their Turnover. We

can easily see that maximum IT & BT companies are Small in nature & as a result their turnover

is around Rs. 1 Cr.

Table No: 6.2 Nature of IT & BT Companies

45
 Regio IT & Job
n BT work SSI SME LSI
A'bad 10 0 9 1 0
Pune 7 0 6 1 0

Graph No: 6.2 Nature of IT & BT Companies

OBSERVATION………………

MIDC is having a special IT park in some industrial areas. We find IT Parks in Pune, Pune &

Aurangabad. MIDC thinks his project will attract new IT companies.

From the Table & Graph shows, IT & BT companies are attached with Small Scale Industries.

In both the region we find same things with IT & BT companies.

Table No: 6.3 Import & Export of IT & BT Companies

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 IT &
Region BT Don’t Export Import
Aurangabad 10 9 1 0
Pune 7 4 2 1

Graph No: 6.3 Import & Export of IT & BT Companies

OBSERVATION…………….

IT Companies are engaged in exporting their product to the other countries. But these are those

companies which are located in backward area that’s why they can not able to get exposure in

international market.

Above data shows the contribution of IT companies on Export & Import part.

Table No: 6.4 Turnover IT & BT Companies In MIDC areas

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 50- 100-
IT & 0-1 1- 10- 100C 400C 400 &
Region BT Cr 10Cr 50Cr r r Above
Aurangabad 10 9 1 0 0 0 0
Pune 7 5 1 1 0 0 0

Graph No 6.4 Turnover IT&BT Comapies In MIDC areas

OBSERVATION ……….

These are those companies which are located in backward area that’s why they can not able to

get exposure in international market.

It is obvious that their turnover is not up to the mark. As per data collected maximum companies

turnover is below Rs. 1cr.

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 FINDINGS………

FINDINGS………

1. It is very hard to have 100% authentic information from industries.

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2. No. of Manufacturer & Trader in both regions are nearly same but other business

activities like Supplier, Job work, Service provider & IT & BT are having variations.

3. Effective execution of time & work can be possible with the proper forecasting &

planning.

4. I find that maximum SSI units supply their products to Big Scale industry of same

industrial area.

5. Maximum SSI units depend upon LSI of same area.

6. Industrial advertising is pinpointed one; Industries have very specific Advertising

policy.

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 LIMITATIONS………….

LIMITATIONS………….

1. Unhappiness of MIDC plot holders on MIDC influence research.

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2. Some factors like Income Tax, Pollution Control etc. factors influence Survey.

3. Industrialist or Entrepreneurs do not have sufficient time to interact with the Surveyors.

4. Authority person or knowledgeable person is not available all the time.

5. Illiteracy is another factor because maximum workers, job workers are illiterate.

6. Psychology of the informer becomes one more barrier.

7. Communication gap between companies.

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 SUGGESTIONS………….

SUGGESTIONS………….

1. Assent Group should focus on Positioning of R&D (Reference & Directory).

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2. Advertisement & promotional activity should be improved.

3. CRM is another factor on which Assent should focus.

4. Working of Survey Team & Sales Team should be at same time.

5. Proper distribution channel should be developed.

6. Market Research activities in other state should gear-up now.

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 CONCLUSION

CONCLUSION………

 Aurangabad region don’t have sufficient infrastructure facility as compare to Pune

region.

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 Aurangabad is the only city where major industrial area is located.

 Seven MIDC areas are working in Pune District only, where Nine MIDC areas are

present in whole Aurangabad region.

 I observe Use of latest technologies is very negligible in Aurangabad region.

 Yet Job work units are having their traditional working method.

 Nearly all Marathawada regions are backward in Industrial sector.

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QUESTIONNAIRE

BIBLIOGRAPHY

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.

BIBLIOGRAPHY

 Research Methodology in Management : - Dr. V. P. Michael

 Research Methodology : - C. R. Kothari

 Marketing Research :- M. V. Kulkarni

 Various books of Industrial association.

 www.google.co.in

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 www.assentgroup.org

 www.midc.org

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