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Brand Strategy
Workbook
Contents
What do you do? Who do you help? How do you help them?
What are your strengths and how can this help others? How is your business different than others?
Demographics
Gender:
Age:
Marital Status:
Profession:
Education:
Location:
Income:
What are their hobbies & interests? How do they spend their free time?
How do they like to be spoken to? Do they prefer motivational, education, straight forward?
What are turn offs for them? Do they not like long written content? Do they dislike expletives?
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The next step is designing a brand that reflects your strategy. If you
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