FOR IMMEDIATE RELEASE

Contact: Jordan Bucher | jordan@prbythebook.com | 512.709.5676

Help Young Professionals in Your Audience Successfully Launch

Their Careers: What YPs really need to know to get ahead in 2009
September is Self-Improvement Month
WHO: Ryan Kohnen is a 29-year-old entrepreneur, community leader, and advocate for
young professionals. In 2003, he founded the YoungExecs, an organization for
professionals 35 years and under throughout Texas. Kohnen also co-founded
YPSuccess, an organization dedicated to providing professional development and
career consulting to young professionals. His forthcoming book, Young Professional’s
Guide to Success, offers young professionals real-life stories from over 70 CEOs, top
executives, and community leaders.

WHAT: The 76 million members of Generation Y are launching into the work world with
some nasty habits, including distractibility and a sense of entitlement. Successful young
entrepreneur Kohnen calls this Generation A.D.D. and they need a wake-up call. He
offers these young professionals, or YPs, concrete advice that works for their short
attention spans.

WHEN: Kohnen is available for interviews upon request, beginning in August. His book
is available for review (August 2009, Emerald Book Company).

SHOW SEGMENT IDEAS:

• Set yourself up for success: What certain CEOs and top executives did early in
their careers that made the difference
• Top career killers—how to avoid these simple but significant mistakes
• Entitlement Disorder: Why it pays to lose the attitude and get your hands dirty
• So you think you’re the next Bill Gates? How to earn that ego and share the
wealth.
• The five Fs of Success: Family, Faith, Fitness, Finances, and Fun
• The most important skills for new hires—tips from major corporations
• Advice directly from top organizations like Pepsi Americas, American Heart
Association, DuPont, and more

Kohnen is the President and Chief Marketing Consultant at COACH Marketing Group.
He speaks and provides workshops for college students, young professional groups,
corporate groups, and new-hires. Kohnen is also the creator of the “Workplace
Readiness Program,” a training product for young professionals designed for use in the
first four weeks of employment.

As a non-profit volunteer, Kohnen serves as the chair of the Circle of Champions, on the
board of the San Antonio Sports Foundation, and on the board of the Founders Council
of the Southwest Foundation for Biomedical. Kohnen graduated Summa Cum Laude
with a bachelor’s degree in Organizational Communication from St. Edward’s University.
He is currently working towards an M.B.A. at St. Mary’s University.

Young Professional’s Guide to Success by Ryan Kohnen (August 2009, ISBN 978-0-
615-25862-1, $19.95, Emerald Book Company)
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For more information, visit www.YPSuccess.com. To schedule an interview with Ryan

Kohnen or receive more information, please contact Jordan Bucher at
jordan@prbythebook.com or 512-709-5676. Visit our website: www.prbythebook.com