GROUP 7

Activity 2.

I. Identify your target market. Their age, occupation, status, and product needs.

o Our target is those online retailers and consumers which is applicable to all ages and gender.
Everyone need this product surgical and K95 masks are recommended to prevent onward
transmission in the general population in public areas, particularly where distancing is not
possible, and in areas of community transmission. The policy on wearing a mask or face covering
should be in line with national or local guidelines. Where used, masks should be worn, cared for
and disposed of properly.

II. Attach a draft of your survey questionnaire. Be sure to use different question

methods such as dichotomous, multiple choice, importance scale, likers scale

to name a few.

Product Survey

Name:

Age:

Location:

Survey Questions

Are you exposed outside recently?

o Yes
o No

What is your reason for going out of your household?

o Going to market
o Work
o For a walk
o Business
o Others

How often do you use Facemask?

o More than Once a week

o Twice a week
o Once a week
o Fortnightly
o Monthly
o Never
What is your price range for purchasing facemask in every purchase?

o Below 35
o 40
o 45
o 50
o Above 50

Which of the following stores do you mostly buy facemask?

o Department store
o Multi chain make up store
o Drugs store
o Online store
o Supermarket
o Other

Which factor is most important to you when purchasing facemask?

o Ingredients
o Fragrances
o Price
o Brand
o Availability
o Convenience
o Function
o Appearance
o Others

Which type of facemask do you prefer?

o Disposable mask
o Washable mask
o Multipurpose face over
o Folded handkerchief

What is the biggest reason you are interested to buy a facemask?

o Save money for buying multiple mask products

o Can really fit my skin condition
o Exciting experience
o Instagrammable

If you happen to shop online, approximately how many percentages of your purchases are made online?

o Less than 20%

o 20% - 50%
o 50% - 70%
 o 50% - 70%
o 70% - 100%
o I don’t shop online

Which of the following Social Media platforms that gives you the information about facemask?

o Facebook
o Instagram
o Twitter
o YouTube

Which TWO kinds of sales promotion do you like the most?

o Direct Discount
o Product bundling
o Free shipping
o Vouchers & Coupons
o Social media contests and giveaways
o Buy 1 get 1 free
o Buy more Save more
o Customers' Loyalty program

Are you interested to buy facemask for your everyday use?

o Very Interested
o Likely interested
o Not so interested
o Not so interested

III. What do you aim to achieve with your survey questions? Do you aim to get?

the demographics of your target market? Their buying frequency. The level of

their demand.

 We aim to know how people thinks about buying products and services. Yes, it is one of the
factors that we need to know so that it will be easy for us to find a location where to sell our
products and to know how are we going to manage the supply of the products as per level of
demands of our customers.
IV. Conduct your survey via google forms. Based on the sample provided, show

the results of each question in pie graphs.