Chapter I

1.1 Introductory

The business is promoting a product called MaiSquash. The word “Mai” comes

from the word Siomai and “Squash” which is the main ingredient of the said product.

It is not like the traditional siomai because we innovated this product and put a twists

to satisfy the customers.

1.2 Business Logo

Figure 1
 Business name is one great factor of the business to be able to succeed. With the

name itself, it can attract the customers as well as the investors. It can be easily

recognized if the business name gives a great impact and leaves a mark to the customers.

The name of the business is “Pumpkin House”. We came up to this business name

because we want to emphasize the main ingredient of our product, which is squash. We

also want to give the feeling of “feel at home” to the customers while eating MaiSquash,

that is why we used the word ‘house’.

In the logo of the business, we used a

1.3 Business Offerings

Who we are ?

Pumpkin House is the name of the business who offered a healthy and unique version

of siomai.

What we provide?

Pumpkin House will provide a new production of siomai with a high quality and new

to the taste of customers. The said product is very healthy because it is made from squash

and miracle leaves unlike the traditional siomai that is pure meat. Traditional siomai

recipes can be unhealthy because of the fats that can get in the meat.

We make sure that the product we offered are healthy and brings the taste satisfaction

to the customers.
1.4 Unique Quality

Compared to the other siomai, our product contains vegetables. Squash and

miracle leaves are its main ingredients. The squash makes the taste different from the

other siomai. Its texture also helps to improve the product.

MaiSquash is a good source of many important vitamins and minerals that is good

to our body,

1.5 Business Structure

Pumpkin House operates under partnership as a form of business. Every members

contribute money to accumulate funds to operate the business. This form of business is

chosen as a form of business structure because of the following factors: (1) sharing the

the profit and losses (2) equal rights in managing the business (3) easy to make decision.

1.6 Vision

We envision the “Pumpkin House” as one of the successful business that is

known as one of the leading business that promotes the health benefits of squash and

miracle leaves in Candelaria, and can be in the entire Region IV in the near future.

1.7 Mission

To provide a delicious and nutritious food; offered to customer an affordable

prize; for healthier and totally satisfying food in our customer.

1.8 Location
1.9 Business Feasibility Objectives

 To provide satisfaction to the customer with different food preference

 To provide good service and product in local market

 To earn profit and introduced Pumpkin House in Candelaria, Quezon

 Chapter II

2.1 Target Market

2.2 Key Drivers and Barriers

Key Drivers

The table below shows the business indirect competition. They are also producing

siomai for their customers, but not the same as the siomai of Pumpkin House that is

unique and healthy. It also shown that those competitors are located at different parts of

the same Municipality.

Name Product Offering

Siomai House Siomai
Dimsum Siomai
Food Park Siomai
Food Thrift Siomai
Siomai at the Street Homemade Siomai
Table1

Key Barriers

Chapter III

3.1 Marketing Program

3.2 Management and Personnel Aspects

3.3 Production and Operation Aspects

3.3.1

3.3.2

3.4