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Regression
Debanjan Mitra
November 3, 2020
250
TV
0 100
40
Radio
20
0
80
Newspaper
40
0
25
15
Sales
5
0 50 150 250 0 20 40 60 80
TV
0.002
0.055 0.057 0.782***
0.001
0.000
50
40
Corr: Corr:
Radio
30
20 0.354*** 0.576***
10
0
Newspaper
90
Corr:
60
0.228**
30
0
20
Sales
10
We shall fit
Simple regression models with TV, radio, and newspaper advertising
expenditures as individual predictors
A multiple regression model with all three media expenditures as
predictors
TV
0.002
0.055 0.057 0.782***
0.001
0.000
50
40
Corr: Corr:
Radio
30
20 0.354*** 0.576***
10
0
Newspaper
90
Corr:
60
0.228**
30
0
20
Sales
10