TEACHING & LESSON PLAN

Course MBA Course code MB205 Course Title Retail Management Batch 2019-21
Credits 4 HPW 5 Nature Open Elective Max marks (IA+UE) 20+80 = 100

Conduct of Class Method

Articles/Case Lecture/Group/Discussion/
# Date Description of class/topic/content Topic related video link Course Material/PPT
Studies Role Play/Any other
activity
1 Unit 1 – Introduction to Retailing PPT
youtube.com/watch?
2 Retailing & Economy v=q3Qbfq- PPT
gzuo&feature=emb_title
https://www.youtube.com/watch
?v=E_UOk6-KGMA
3 Role of retailers, relevance and trends Three trends the retail industry PPT
in India should watch out for!

4 Functions & activities of retailing PPT

youtube.com/watch?
5 Theories of retailing v=BEio0Jvd1dc&feature=e PPT
mb_title
www.youtube.com/watch
?
6 Retail Mix, Types of retailing PPT
v=dpfypB7REqo&feature=
emb_title
www.youtube.com/watch
?
7 Types of retailing - Non store retailing PPT
v=I9RfkUtksNQ&feature=e
mb_title
www.youtube.com/watch
8 Retail in India PPT
?v=YeVSLnBgQ24
9 Emergence of organized retailing, https://www.youtube.com PPT
AAKCBA/MBA/19-21/ MB204 – Retail Managemt Page 1 of Page 2
 Traditional retail formats –Cooperatives &
/watch?v=O6k6KoW7ejM
Govt
10 Retailing In rural India PPT
11 Geographical spread of indian market PPT
12 Retail in food & Health PPT
13 Retailing in Clothing & Home Furniture PPT
https://www.youtube.com/
International retailing – Meaning & Factors watch?v=vIVAaZ4FK7A
www.youtube.com/watch
14 affecting retail Internationalization, Motives PPT
?v=G8VaeP-fjjQ
for international retailing https://www.youtube.com/
watch?v=queZw9Xop44
www.youtube.com/watch
15 International retailing – Mode of entry PPT
?v=GCuhYIShqdg
Unit -3
Retail Market Segmentation- Meaning, www.youtube.com/watch
16 PPT
Benefits, Criteria for effective ?v=ri1e09omCSM
segmentation, profiling of customers
Concept & Meaning Of
franchising
www.youtube.com/watch
?
v=rggEGaYKtu8&feature=e
mb_title
17 Franchising, Franchising Laws in India PPT
Franchising laws in India
www.youtube.com/watch
?
v=wgm8_MiPwoU&featur
e=emb_title
18 Relationship marketing in retailing PPT
19 Retailing in Banking RETAIL BANKING PPT
IN INDIA- AN
OVERVIEW

AAKCBA/MBA/19-21/ MB204 – Retail Managemt Page 2 of Page 2

 https://shodhgan
ga.inflibnet.ac.in/
bitstream/10603
/46445/15/15_ch
20apter4.pdf
The Future of Retail
Financial Services
20 Mutual funds & Insurance retailing PPT
https://www.youtube.com/
watch?v=mDoJS9gnl6s
http://www.social-
21 Social Marketing in retail management PPT
marketing.com/Whatis.html
22 Retail Pricing PPT
Unit -4 www.youtube.com/watch
23 Merchandise Management – Concept of ? PPT
merchandising, Merchandising philosophy, v=M4oG43sfafE&feature=
24 Category management emb_title PPT
https://www.youtube.com
25 Store layout design PPT
/watch?v=-uUsghdIMuU
https://www.youtube.com
26 Visual Merchandising PPT
/watch?v=em7dqAHhgRY
www.youtube.com/watch
?v=9uY3qFUA1-
s&feature=emb_title
27 Retail Strategy & Customer services PPT
www.youtube.com/watch
?
v=wGOTaQ49LPQ&feature
=emb_title
www.youtube.com/watch
Unit – 5
?
28 CRM Process in Retailing – Customer PPT
v=ZBpovh08Hrs&feature=e
data,Analysing,
mb_title
29 CRM applications in Retailing www.youtube.com/watch PPT
AAKCBA/MBA/19-21/ MB204 – Retail Managemt Page 3 of Page 2
 ?v=HzaD5J3-
BCY&feature=emb_title
www.youtube.com/watch
?v=HLDmhhJ-8o0
30 Legal Compliances – shop establishment PPT
www.youtube.com/watch
PPT?v=xnZ-UzTwwOU
www.youtube.com/watch
?v=eWOOVlwkrEc
31 IPR patent trade marks PPT

www.youtube.com/watch
32 Copy right ?v=DSc9gbz4_R0 PPT

www.youtube.com/watch
33 Customer rights in consumer protection PPT
?v=OLYNqHSBDrg

Note – Submit course material to the coordinator and a copy to the Director

Assignment:

Taking example of an organized retailer in India, explain how have they been successful in giving an Indian face to retail?

Suggested Readings:

1. Bajaj Tuli Srivastava, Retail Management 3d edition, oxford publication 2016.

2. Retailing Management- Levy & Weitz – The Mc.Graw Hill Companies 2015

AAKCBA/MBA/19-21/ MB204 – Retail Managemt Page 4 of Page 2