ACCOUNT MANAGER TASK

Task 1

WORKLOAD PRIORITISATION

As the global team becomes more established it is inevitable that the

demand and therefore workload will increase. Sometimes workload may
increase on short notice.
Demonstrate how you will deal with increased client demand and scope.
 Solution

I use hybrid of two most common methods; which is

The Moscow Technique & Ranking Method
 First thing to do is making list of every single demand of client. It
1) List the scope of current work helps to see clearly the scope of work we are working on.

Next step is to see which deliverable on out list needs immediate

2) Identify what is urgent and what is attention and which item has more time. If there is two different work
important marked as urgent and important in out list I prioritize them with the
Moscow Technique as must, should, could or have to.

It is important to be on the same page with the client about what is

3) Discuss the list with client urgent and what can wait. Client's agenda can change without your
notice and always safe to take and give updates.

The most important part of prioritization is time estimation. Creative

4) Share the time estimations with the
team pace and client's expectations should be align and work
client should be delivered in estimated time. So, it's important to discuss
time estimation with the creative team first and agreed, than agreed
with the client.
5) If workload is more than the current
team can handle allocate new members
or freelancer
 Task 2

CLIENT SERVICE

How will you approach the different levels of clients you will be working with
on a day-to-day basis, from Brand Managers to Media Leads and
adidas key briefing stakeholders? They take ultimate responsibility for
ensuring OLIVER produces only the highest quality content and adaptation.
How do you ensure that the client experience is as positive as possible?
 Solution

I approach all level clients with different understanding and different tone of voice
according their levels and build different relationships. According to my experience
personal touch is very important in all kind of human relationships. My
intuition guides me while building strong relationship with clients. Being sincere
but clear is also important to develop long lasting relationships.

Another key is to show you are working to achieve same goal in different levels
and you are more colleague than agency&client. Also, weekly status reports and
daily status reports for more intense workloads time to time, understanding of
needs and requests of the client helps to be able to offer instant solutions
appropriate to the situation and helps to develop better client-agency relationship.
 Example

For example, when I start to work with Nike, in the beginning of our
relationship we were making just small transcreations as an agency.
But our understanding clients' needs and requests was satisfactory for
the clients our work volume increased. Then we started to offer solutions
for small but important localizations. It lead to us lot of
major award winning local campaigns.
 Conclusion

For me, becoming one team which works for the same goal with the
client and building trustful relationships with every one of the
client separately is key for positive client experience.
Thanks.