Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PROJECT
REPORT
ON
Submitted to
Rajasthan Technical University, Kota
BATCH
2009-11
1
College of Engineering and Technology, Bikaner
PREFACE
The MBA curriculum is designed in such a way that student can grasp
maximum knowledge and can get practical exposure to the corporate world in
minimum possible time. Business schools of today realize the importance of
practical knowledge over the theoretical base.
The Summer Training report is necessary for the partial fulfillment of MBA
curriculum and it provides an opportunity to the researcher in understanding the
industry with special emphasis on the development of skills in analyzing and
interpreting practical problems through the application of management theories and
techniques. It is a new platform of learning through practical experience, which
incorporates survey and comparative analysis. It gives the learner an opportunity to
relate the theory with the practice, to test the validity and applicability of his
classroom learning against real life business situations.
2
ACKNOWLEDGEMENT
The research work requires co-operation of many people and this work is no
exception. It is difficult to thank individually all the persons who patronized this
work. The researcher had asked for favors, borrowed ideas, expressions and facts
from so many that it would require one volume to give credit to all. So, the
researcher wants to thank all the patrons of this report
I am also very thankful to all the faculty members, the whole college staff for
providing me with necessary facilities and support, essential for bringing out this
work in a short time.
Last but not the least, I am thankful to all respondents, who gave me their
precious time and support to fulfill this task, without their co-operation the study
would not have seen the light of the day.
(Narendra Kumar)
3
Table of Contents
CHAPTER NO. Topic Page No.
CHAPTER – I INTRODUCTION 5
• INTRODUCTION TO YAMAHA
• OTHER BIKE MANUFACTURES IN
YAMAHA
CHAPTER – II PROJECT PROFILE 25
• TITLE OF THE STUDY
• OBJECTIVES OF THE STUDY
• SIGNIFICANCE OF THE STUDY
• SCOPE OF THE STUDY
• RESEARCH METHODOLOGY
• LIMITATION OF THE RESEARCH
CHAPTER – III MANUFACTURING PROCESS & 29
YAMAHA PRODUCT LINE IN INDIA
CHAPTER- IV YAMAHA YZF R-15 THE FIRST 37
SUPER BIKE IN INDIA
CHAPTER-V FACTS & FINDINGS 52
CHAPTER-VI SWOT 57
CHAPTER-VII CONCLUSION 59
CHAPTER-VIII RECOMMENDATIONS & 61
SUGGESTIONS
4
CHAPTER – I
INTRODUCTION
5
1.1 INTRODUCTION TO YAMAHA
Logo
6
Phone : +91-40-66108039/66103885/66103886
Fax : +91-40-65103885
Office Address 3rd Floor, Jelitta Towers
21/1 Mission Road
Bangalore, KK - 560027
Phone : +91-80-22126351/22126353/22126350
Fax : +91-80-22126351
Office Address 2, Jothi Venkatachalam Road,Atkinson Complex
Overview
7
Major Products & Manufacture and sales of motorcycles, scooters,
Services electro-hybrid bicycles, boats, sail boats, Water
Vehicles, pools, utility boats, fishing boats,
outboard motors, diesel engines, 4-wheel ATVs,
side-by-side vehicles, racing karts, golf cars, multi-
purpose engines, generators, water pumps,
snowmobiles, small-sized snow throwers,
automotive engines, intelligent machinery,
industrial-use remote control helicopters, electrical
power units for wheelchairs, helmets.
Biotechnological production, processing and sales
of agricultural and marine products and
microorganisms. Import and sales of various types
of products, development of tourist businesses
• Land
Motorcycles
8
Sports bikes, Trail bikes, Road racers, Motocrossers, etc.
Commuter Vehicles
Recreational Vehicles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
• Water
Boats
Marine Engines
9
Outboard motors, Electric marine motors, Marine diesel engines, Stern
drives
Water Vehicles
• Power Products
• Industrial Products
Automobile Engines
Automobile engines
Aeronautics
10
Pools
Intelligent Machinery
Aqua Environment
Alkaline ion water converters, Water purifiers, Filtration equipment, etc. OES
truss fishery reefs, Oil-water separation equipment
Life Science
Astaxanthin essence
Wheelchairs
11
Auxiliary electric power units for wheelchairs, Electric wheelchairs, etc.
Parts
12
• Allibhai Premji Tyrewalla - Mumbai
Allibhai Premji Tyrewalla is Royal Enfield's dealer in Mumbai. Also deals in
also deal in motorcycles and scooters from Bajaj Auto, Hero Honda, Kinetic
Engineering, LML, TVS Suzuki and Yamaha.
web site url : http://www.premjis.com/
Logo
Dealer of Two wheeler , Three wheelers & Four wheelers Automobile such as
Scooters, Motorcycles, Mopeds, Delivery Vans, Pickup Vans, Autorickshaw
with Spare parts and Accessories. Available all popular models made in India
by Honda / Kawasaki / Yamaha / Bajaj / Piaggio / Kinetic.
web site url : http://www.bharattraders.com
Kochi, KL - 682304
Email : saleschn@geomotors.in
Phone : +91-484-2702386/2702933/3099011
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Fax : +91-484-2701921
• Hero Motors
Hero Motors is a part of the HERO GROUP which is a multi billion dollar
group with diverse interests in manufacturing, engineering design, corporate
services, and value added engineering. Hero Motors is an integrated
engineering services provider that has high quality processes and a world
class technical team in place to deliver the best solutions in engineering.
Logo
Logo
The flagship Kinetic company. Experience the best of two wheelers in India.
web site url : http://www.kinetic2wheelers.com
Logo
Logo
Mack International is a well known name in the field of quality fasteners and
auto parts. Since its establishment in 1988, the company is achieving new
heights in its field.
web site url : http://www.mackshera.com/
Logo
M S & S (Motors) Pvt Ltd started in the year 1985 and is today kerala's largest
dealer of India's number one bike! Hero Honda We represent the country's
major two wheeler manufacturer Hero Honda Motors Ltd, and carry a full line
of their products, accessories and service.
web site url : http://www.mssmotors.com
Logo
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• Royal Enfield Motors - Manufacturer of Bullet.
Logo
Logo
21
2.1 TITLE OF THE STUDY
The title of the study is study of all technological aspects of Yamaha’s bikes and
their comparison with other bikes in 150 cc segment in India.
To the Researcher:
To the Company:
22
study provides an insight to the company that what kind of strategies must be
adopted in order to meet the customer satisfaction level.
To the Others:
The study gave an insight into various aspects of the bike companies,
discussed in this study. One can easily come to know about the current status and
market environment about all Bike manufacturing companies.
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2.6 LIMITATIONS OF THE RESEARCH:
The study was restricted to Bikaner city only, so it was difficult to generalize
the interpretations would be make out of the findings.
As associated with every project, time and money were the major limitations
with project.
The conclusions arrived at, are based on a very less experience of the
researcher in this field.
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CHAPTER – III
MANUFACTURING
PROCESS &
YAMAHA
PRODUCT LINE IN
INDIA
25
Manufacturing Process
The infrastructure at both the plants supports production of motorcycles and it's
parts for the domestic as well as oversees market. At the core are the 5-S and TPM
activities that fuel our agile Manufacturing Processes. We have In-house facility for
Machining, Welding processes as well as finishing processes of Electroplating and
Painting till the assembly line.
We believe in taking care of not only Your Motoring Needs but also the needs of
Future Generations to come.
Production Efficiency
26
Recognizing changing needs and responding to them in a speedy fashion requires
a neverending pursuit of production efficiency, which is also an important element
Yamaha Motor points to in its creation of high-quality products. That element is also
pursued vigorously in countries worldwide where Yamaha has production bases. In
order to raise each of those bases to a uniformly high level, improvements in
production management technology are being promoted at the bases in each
country. At the same time, we have established a system of international division of
manufacturing, and a global information network has been set up to make
crosstrading possible.
Aluminum die cast frames enable a large decrease in the number of parts, along
with a corresponding reduction in the number of welding processes and
manufacturing personnel needed
Each and every employee at production bases around the world becomes imbued
with the Yamaha philosophy of making only the highest quality products
27
Countless designs are drawn with the aim of adding new polish to the sensitivities
of the customers and create new value in the process
We believe that our approach of first “learning from the market” is a vital aspect of
R&D (Research and Development). As a company that supplies products on a
worldwide basis, Yamaha Motor has established R&D facilities in the major regional
markets. Each of the facilities listens closely to the needs of the individual markets,
accurately assessing the conditions and applying the results to the creation of new
products. Communicating with customers lets us catch the hints they provide
quickly.
YAMAHA Craftsmanship
28
Products
•
Technology
To be Your Only One brand, always a step ahead, always the standout
•
Manufacturing
29
Product Line in INDIA
30
•
Technology of YAMAHA
It’s the Yamaha Spirit to always take the next step forward, to take on the
challenges that raise the bar and give birth to new technologies that only
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Yamaha Motor can offer, technologies that create new value that didn’t exist
before. We are using innovative thought to take on the issues of environmental
friendliness, to find attractive new features and ways to improve safety. We are
working to find answers one after another for a wide range of issues.
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CHAPTER – V
YAMAHA YZF R-15
THE FIRST
SUPER BIKE IN
INDIA
33
YAMAHA YZF-R15
Concept
The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the
image of a diffuser, to give them the best form for aero-management. These are not
cowls for simply enclosing the engine, but forms composed of blade surfaces that
actively control airflow. This spirit has been directly inherited by the YZF-R15.
“Harmony between rider and machine.” YAMAHA's Human Technology involves
studying the form of the motorcycle actually in motion with the rider on it. The R
series is the embodiment of 1) a wide frontal space that protects the rider, 2) an
easy to ride seating area that gives riders the freedom of movement and allows
them to steer effectively, 3) the glamorous tail treatment that takes into account the
management of airflow behind the rider, and 4) a sensual racing form that brings all
3 of these elements together in a harmonious package. These characteristics have
been splendidly reproduced in the YZF-R15.
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Additionally, the designs were developed in the same modeling room where YZF-
R1 designers worked. Information was shared, ensuring that the R lineage would
be transmitted. In addition, the model also incorporates a multitude of adjustments
for the Indian market including seat shape that allows for tandem riding (integrated
with the main seat), tandem grips that are easy to grip and also contribute to the
supersport design, and a riding position that takes into account comfort, etc. In
other words, the YZF-R15 is characterized by a hybrid design that combines the
world-class design of the “R” series with localized functions. The YZF-R15 was
created to lead the supersport category in India.
Features
• Engine
• - Liquid-cooled
• - DiASil Cylinder
• - Fuel Injection
• - Chassis
• - Deltabox Frame
• - Linked type Monocross suspension
• - Design
• - The "R" Design
• - Riding Dynamics
• - Humachine Technology
Design
Hum chine Technology - A sharp form that cuts through air. Inheriting the “R
series” gene.
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YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of
a diffuser, to give them the best form for aero-management. These are not cowls for
simply enclosing the engine, but forms composed of blade surfaces that actively
control airflow. This spirit has been directly inherited by YZF-R15.
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“R” Design
For example, YZF-R6 shows a strong body line that springs up in a single line from
the rear axle to the pivot and then to the head pipe. This is a visual expression of
the straight shape of the Deltabox frame. These elements are a visual expression of
“frame rigidity.” Viewed from the side, the shape created by the side panel and the
upper surface of the tank creates an impression of the center of gravity shifting to
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the front tire. This is a visual representation of how the front tire grips the road in its
sporty running performance. Needless to say, YZF-R1, with its athletic build, is also
a visual expression of performance. A characteristic of the R series is that, when
you view the machine, you get a sense of its concept and performance.
This philosophy has been fully transmitted to YZF-R15. An important point to note is
that this motorcycle is not a scaled-down version of YZF-R1 or YZF-R6. YZF-R15’s
design is based on having an excellent engine cooling method.
The shape of the cowling around the radiator area was determined so that the
shapes of the air intake area and the rear outlet area where the air is scooped out
are optimized to improve radiator efficiency. As for the outlet area, the mid-cowl
area was designed using sculpturing 3D methods to create a three dimensional
shape with a sense of volume. This resulted in an outlet area through which air is
directed outwards with minimal resistance. We were able to present the new R
series also in terms of design, and we have been able to maximize the performance
of the liquid cooled engine, which will be a first for the Indian market.
When viewed from the front, it gives a sense of volume that seems well beyond its
150cc displacement. This does not simply mean that it is voluminous, but that it is
grounded in the Art of Engineering which transforms function into art.
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The linked monocross suspension consists of a link mechanism sandwiched
between the rear arm and cushion unit to create changes in the lever ratio based on
the lever effect. When the shock absorber is almost fully extended, the lever ratio is
high and therefore the spring is soft, and the damper works softly as well. As the
shock absorber strokes in, the lever ratio gradually decreases and the spring rate
increases. Eventually, when it is nearly fully stroked in, the lever ratio becomes
small and the spring becomes hard and strong. The damper also becomes hard. By
making changes to the lever ratio in this way, we were able to achieve soft riding
comfort as well as excellent damping under intense load conditions.
The optimization of the frame and rear arm rigidity of the Deltabox Frame combined
with the effects of the linked type monocross suspension achieve good riding
comfort, agile handling, and turnability, hardly ever causing bottoming out.
As the heir to the YAMAHA R series, YZF-R15 has inherited the series’ agile
handling performance.
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The Deltabox frame was commercialized based on the experience and know-how
accumulated through YAMAHA’s involvement in Moto GP since the early 1980s.
This type of frame is currently used in YAMAHA’s R series of sport models. The
engine is mounted on rigid supports; one on the head side and two on the case
side; so that the engine itself becomes a structural member contributing to body
strength and rigidity. The engine’s low vibration makes rigid supports possible,
ensuring low vibrations and excellent balance of rigidity. Torsional rigidity refers to
the frame’s resistance to deformation when a twisting force is applied to the pivot
with the frame’s head pipe held in place.
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conductor of heat, which means the cylinder delivers better heat dissipation and
less weight. (Aluminum’s heat conductivity is 3.1 times that of iron.)
YZF-R15 is equipped with this all-aluminum cylinder called the DiASil Cylinder and
a forged piston, the same type of piston used in YAMAHA’s supersport bikes. The
fact that both the piston and cylinder of YZF-R15 are all-aluminum ensures
excellent heat dissipation, eliminates heat-induced engine power loss, and helps
improve fuel efficiency. The DiASil Cylinder is given a special surface treatment to
prevent oil evaporation from the cylinder’s surface and improve oil consumption.
The cylinder also has excellent hardness and is considerably resistant to wear
compared to conventional iron sleeves.
Engine
Liquid-cooled
First India-made model with cooling method in the Indian market! Liquid-cooled
engines provide stable performance, reduce vibrations, and offer a high quality ride.
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Specifications
42
Gear ratios 1st=2.833, 2nd = 1.875, 3rd:=1.364,
4th=1.143, 5th=0.957, 6th=0.84
From YAMAHA
43
FZ-S (62,320 ex Showroom, Delhi)
From BAJAJ
From TVS
44
Apache rtr 150cc (55,250 ex showroom, Delhi)
From HERO-HONDA
45
With the release of Yamaha R15 in India, the fight for “Best 150 cc bike” Title will change
hands from Apache RTR to Yamaha R15. At least on papers, Yamaha R15 seems to be
best in this category. Lets compare the five premium 150cc bikes in market.
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Tire - Back 100 / 80 - 100 / 90 - 100 / 80 - 18 100 / 90 - 100 / 19 – 100 / 90
17 18 18 18
Fuel Tank 12 litres 13 litres 16 litres 12.3 litres 12.4 litres NA
Capacity
Weight 131 kg 146 kg 136 kg 143 kg 146 kg NA
Length (mm) 1995 2095 2020 2080 2080a NA
Width (mm) 670 750 730 765 765 NA
Height (mm) 1070 1100 1050 1145 1095 NA
Wheelbase 1290 1340 1300 1325 1325 1320
(mm)
Ground 160 NA 180 145 145 NA
Clearance
(mm)
From the above spec comparison Yamaha R15 seems to be the clear winner. Other
two important factors which will decide its success in India are Price & Mileage.
Price is being reported as 80-85 thousand and Mileage is claimed to be around 40.
Lets see how things work out.
47
CHAPTER – V
FACTS
AND FINDINGS
Market Share
14.1
8.9
23.7 Yamaha
25.4 12.3
15.6
48
Market Share of Yamaha in Indian Market (Bikes)-
Market Share
Education or Occupation
YOUNGESTERS AGED PERSON WORKING PEOPLE
YZF R-15 23 0 0
PULSAR 30 12 10
CBZ 8 0 12
APACHE 16 2 7
Figure: -6.1: Education or Occupation of the Respondents
3
5
3
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2
5
2
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A
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49
4
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Figure: - 6.3: Media by which Respondents come to know about the Company
1
6
1
4
1
2
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i
c M
e
di
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8 P
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6
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BZ A
PA
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E
50
30
25
20
YOUNGSTERS
15 AGEDPERSON
WORKINGPEOPLE
10
0
YAMAHA BAJAJ HERO TVS
HONDA
AFTERSALESSERVICE
50
45
40
35
30
AFTERSALES
25
SERVICE
20
15
10
5
0
YAMAHA BAJAJ HERO TVS
HONDA
51
PERFORMANCE
45
40
35
30
25
PERFORMANCE
20
15
10
5
0
YAMAHA BAJAJ HERO TVS
HONDA
HERO
YAMAHA BAJAJ HONDA TVS
AVAILABILITY OF
SPARE PARTS 10 35 45 30
SWITCHING THOUGHTS
OF A CONSUMER 10 30 35 45
SWIT
C H
INGT
H OU
G H
TSOFAC
O N
SUMER
50
45
40
35
30 SWIT
C H
ING
25 T
H OUGHTSOFA
20 CONSUMER
15
10
5
0
YAMAHA BAJ
A J HERO T
V S
H
O NDA
52
CHAPTER – VII
SWOT
53
STRENGTHS
Top of the World Technology
Good R & D Support
Strong Financial Beak-up
World Class System implementation.
Workers Participation Management.
Commitment of the top management.
Velentino Rossi Moto GP champion as a Brand Ambassador.
WEAKNESSES
Not a Large Network in India.
Lack of Service Support.
ENVIRONMENTAL OPPORTUNITIES
There is vast opportunity in Bike business in India.
India is the Second Largest Bike Selling Country.
Most of people in India are young
ENVIRONMENTAL THREATS
Competitors like Bajaj & Hero-Honda.
Changes in Govt. Policies like taxation etc.
Only Young Customer Target
Petrol Price are regularly Hike
54
CHAPTER – VIII
CONCLUSION
55
CONCLUSION
Company can no "Sale what it produces" it has to produces what it can sale.
Determination of what can be sold and how it can be sold involves listing to a user
& understanding his behavior. Growing capacity have also increased the size of the
largest market, the distance between producer and consumer has increased in the
Overall Observation
Yamaha has good position in the market comparing last decade but its price is very
56
CHAPTER – IX
RECOMMENDATIONS
&
SUGGESTIONS
57
RECOMMENDATIONS
During this project report Yamaha I have studied the various aspect of the
management, it's functions and importance and was a totally a new experience for
me and for which grateful to everybody in Yamaha before concluding my report. I
would like to make some recommendations.
The company should try to create a Unique selling preposition to their product and
should make the customer to feel needful for that. The company should open its
own outlets in order various districts of its markets and there it can directly reach
customers and that could have a positive effect on the company's bottom lines, as
this would remove the middlemen.
Consumer awareness
Yamaha should create Dealer awareness (regarding it's brand) to enhance the sale
of Yamaha in rural areas.
58
SUGGESTIONS
2. Delivery time should be quick for those dealers who are in rural areas.
capacity.
mileage
59