New 01-Sec 02-Love Unlimited Company

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Member
Ms. Surutchaya Manorotmongkol ID 5131205070

E-mail kikanarak_2@hotmail.com Tel. 085-9498846
Ms. Ployrawee Koprasertsud ID 5131205148

E-mail vitamin_story_gate@hotmail.com Tel. 085-9983010
Ms. Pathlada Boonlunchaikul ID 5131205158

E-mail d.davil_za@hotmail.com Tel. 083-5646270
Ms. Sopita Yodtakum ID 5131205202

E-mail fon_so_cute16@hotmail.com Tel. 083-4111732
Section 2 Seat No. 01

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Preface
The Love Unlimited Company is the project prepare for Project feasibility
study and evaluation. The objective of this report is Feasibility Study to launch
business project for become success business. In the project, we analyze and show
about love delivery business in Bangkok, Thailand. This project includes with love
delivery business in term of marketing feasibility analysis, technical feasibility
analysis, financial analysis, and risk management analysis.
The project provides information to investors who want to invest about love
delivery service. We show about the process, operation, and benefit to investment in
the love delivery business. We hope this project can help any investor to make
decision before investment. We expect the project will provide the benefit to people
who interests in the project. If there is any mistake in this project, our group has to
apologize for those of it
Love Unlimited Company

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Content
Executive Summary........................................................................................................1
Chapter 1........................................................................................................................6
Introduction....................................................................................................................6
1.1 Background and Significance of the Project ...........................................................7
1.2 Project objective ......................................................................................................7
1.3 Benefit of project......................................................................................................8
1.4 Activities / Time frame .............................................................................................9
Chapter 2......................................................................................................................13
Industry Profile ............................................................................................................13
2.1 Nature of Industry ..................................................................................................14
2.2 Situation of Industry...............................................................................................15
2.3 Service in general ..................................................................................................17
2.4 Vision of your Organization...................................................................................18
2.5 Mission...................................................................................................................18
2.6 Business Strategy ...................................................................................................19
Chapter 3......................................................................................................................21
Market Feasibility Study..............................................................................................21
3.1 Market Analysis .....................................................................................................22
3.2 STP Analysis ..........................................................................................................28
3.3 Marketing mix strategy ..........................................................................................29
3.4 Sale Forecast/Profit Estimation.............................................................................31
Chapter 4......................................................................................................................49
Technical Feasibility Study..........................................................................................49
4.1 Production and Operation Analysis.......................................................................50
4.2 Cost of Investment..................................................................................................58
4.3 Investment cost.......................................................................................................60
4.4 Operating cost........................................................................................................63
4.5 Management Analysis ............................................................................................64
Chapter 5......................................................................................................................72
Financial Analysis........................................................................................................72
5.1Initial investment.....................................................................................................73
5.2 Source of funds.......................................................................................................73
Chapter 6....................................................................................................................104
Risk Management ......................................................................................................104
Chapter 7....................................................................................................................107
Summary ....................................................................................................................107
Reference....................................................................................................................110
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Executive Summary
This Project is a part of course that we study in this semester; we focuses to
establish the company that we interest. So, in our group to choose to study about the
feasibility of Love unlimited company (love agent), it about the service that
representative to someone who wants to set an impressive situation for other. The
company is a new kind of company in Thailand is rarely to find and different to other
company to service about the love because our company not sent only flowers that is
the symbol of love to customers, but we sent the many activity to provide in each
packages that the company will created to customers choose to support them like. And
we choose the location that easy to expand the service in wide range and is the central
of commercial market, it locate in Pratumwan, Bangkok. Because we think this place
has more attraction places to bring the people and teenager come to travel and use this
place for meeting to other. And important thing the behavior or lifestyle of people that
stay in this place have a high power income, it can use our service too. Next, before
the member in our group to establish the company, we can know about the
management in company, competition analysis and marketing feasibility, the financial
and risk management. All of thing is the part of marketing, it must to concern these to
do the company that must to use the investment for establish the company will be
successful. And also everyone in group are interested to get more knowledge and
information about the love agent company for serve the service to customers directly,
it include the preoperational process and operation process for get the benefit to
investment and profit of doing the service of Love unlimited company.
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Chapter 1
Introduction
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1.1 Background and Significance of the Project
Love unlimited company is a representative of someone who wants to set an

impressive situation for another one. This business style is a new kind of business
which in Thailand rarely to find this business. The customer will interest the new
business which different from other business that they ever saw. Our company will
help for someone wants to propose marriage like the movie but he can’t. Someone
want to reconcile but do not know how? And someone who shy to say love. Our
company has many activities such as agent to say love by sing, dance, gift, and has an
event plan for impressiveness or to develop relationship of sweetheart. Because of
this is a new style of marketing that emphasizing on imagine so our activities quite
different each time. Then we chosen our company is the love agent. The business can
make profit from student of school or student of university because in teenagers is
range of puppy love. They will have virgin love or giggling with girlfriend and
boyfriend. Surely, in special festival like Valentine’s Day, they will want to tell their
heart’s feel. Our company is a subsidiary to working next project and help to plan the
project easier. Our company has to get suggestion from teacher for achieve the goal.
Our customer can get difference type of customers which have the same purpose is
told their mind. Normally, Thai people have bashful habit about love especially
teenage they will face with problem that shy to tell their mind they can contact us to
consult or make surprise like sent flowers and sing a love song. The Honey Moon
Fighting show and Phoenix gang at Chiang Mai University are case study of our
company.
1.2 Project objective

The objectives of our company are
- In order to create the business for response the customer needs.
- In order to offer alternative way to customer choose to send special thing
to someone.
- To study about the market trend of love delivery business.
- To study about the customer behavior.
- To study about feasibility of love delivery business in the future.
- To analyze about competitor of love delivery business
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- To analyze financial risk feasibility of love delivery business.
1.3 Benefit of project

This project doesn’t pay the expenses more than to do the project because the
services depend on customers that come to use in service, what does they want to use
in service for say, love or sorry? But this project make our group get something that
have good feeling when we do the job. The our group feels cheerful that can make
them lover loves more and more, and can make them to be reconciled. And the
important thing the customers have a satisfied when they come to use in service and
want to use in service again when they have problem about them love. These things
are the causes that make project to receive the benefits very much, and make project
succeed more than:
1. If the customers don’t enough the time for say, love or sorry to couple. We can
use in service for say to couple.
2. If the customers have no money for use to service, the company has the
promotion for help the customer to saving money, and customers satisfied.
3. Improved/increased/enhanced customer satisfaction: our company gets a
project done on time and under budget, the customers walks away happy. And
a happy customer is one they’ll see again.
4. Enhanced effectiveness in delivering services: allowed the company to
successfully complete one project will serve customer many times over.
5. Improved growth and development within the team: Positive results not only
command respect but more often than not inspire the team in service to
continue to look for ways to perform more efficiently.
6. Opportunities to expand services: A by-product of greater standing. Great
performance leads to more opportunities to succeed.
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1.4 Activities / Time frame
Activity November December January February

W W W W W W W W W W W W W W W W
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Group matching and

select group name
Discussion for select
business project and Set
a company name
Submit topic to teacher
Chapter 1
Introduction
• Background and
Significance of the
Project
• Project Objective(s)
• Benefits of Project
• Activities/Time
Frame
Chapter 2 Industry
Profile
• Nature of Industry
• Situation of Industry
• Product/Service (in
General)
• Vision of your
Organization
• Mission
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• Business Strategy
Chapter 3 Market
Feasibility Study
• Market Analysis
• STP Analysis
• Marketing Mix
Strategy
• Sales Forecast/Profit
Estimation
• Marketing Expenses
• Conclusion
Chapter 4: Technical
Feasibility Study
• Production and
Operations
Analysis
-Product
Characteristics (in
Detail)
- Specification,
Feathers,
Dimension, Life
Time, etc.
-
Production/Services
Process
- Location
- Facility
Layout
- Machine/Tools
Equipments
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- Logistics
Management
- Facility
Management
- Machine/Tools/
Equipments
• Cost of
Investment
- Pre-
Operating
Cost
• Investment Cost
- Land
- Buildings
- Equipments
- Tools
- Depreciation
• Operating Cost
- Raw material
Cost
- Direct Labor
Cost
- Overhead
• Management
Analysis
Administration
Cost
(Electricity,
Telephone, Fax
Salary, etc.)
-Conclusion
Chapter 5: Financial
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Analysis
• Profit/ Loss
Statement
• Cash Flow
• Balance Sheet
All financial Statements
are in monthly base.
Minimum 5 year
statements are required
Chapter6:Risk
Management
Chapter7 : Summary
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Chapter 2
Industry Profile
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2.1 Nature of Industry
Our company was established on February 14, 2010 in Bangkok by once of

members to build the company that would like to increase revenue for themselves and
look away to new service. And important thing in the same time the economic will be
decrease and political makes it look conflict that hard to do job. So, the group
members could not decide to invest in a company. Until one day, the member of the
group watched a video from www.youtube.com so it interest in this company to
growth up in the time that the strange service and have not more the competitor. The
first time to be establishment, we call to members of consult with its first model that
we want to do the same company with them but we may be not the same system to
service. After that, we help to think about the name of company that has the scope of
idea about love. Next time, we think the name already, we have established of the
name is Love unlimited company. So the concept of our company are not service only
customer that they want to say love but we want to look different from their
model. We are planning another form that is more diversity with the model.
However, our company will offer to said apology for the customer that their want to
use in service. And asked to someone that the customer falls in love and do not to
brave to say love. And need to create a smile and impression to customers with
couples, and customers who want to use the service.
Early time to open the company, it regular to service is not have the customers
to use in service, it may be to new the company to make them still afraid to use and
fears in service will not able to make better with the master. But with the promotion of
the company was opened on Valentine's Day makes a lot of interested customers to
use in service. And plus to say love in the service became increasingly to known more
than, it customers can see from the website that show the forms to say, love. This
thing to make the customers adopt the interest more than, it make them to be
convenient to service to tell someone who love. And the importance of our company
also provides the services to customer of all ages who are interested in innovative of
our services.
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In addition, the services will depend on the products that customers want the
company provided. But it is still the same concept to require in the first time to have
the service. So the service will be held on the date that the customers want. But most
of customers tend to use during on wedding anniversaries, getting the love of lover,
birthdays, Valentine's Day and other special days that the customers needs. Even
though the things that the company wants are the delight of customers who use the
service and they are happiness and satisfied with service.
2.2 Situation of Industry
The love unlimited company is the new business that serve for customer who
want to send the love to special one. There is the love delivery business that will be
strange business to use in service because it is different from normal flower delivery
or other business agent to give a special thing and tell something in customer want to
ask or say to lover. Our company concerns to their show there are dance and sing a
song during their service.
In the present have only one business that is the competitor of our company,
this is Phoenix-29 group in Chiang Mai begun from a small idea in their university,
but now, they become to the most famous will be an important competitor in this
market. Moreover the flower or chocolate deliveries are also important competitors
because customers are familiar with them before and they think, the speech by
themselves is a media to show of sincerity more.
.
And now, the event become to the most

important to do the special things for give to other that their want and it have more
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special event in the society, so people who will find a special gift to their lover . The
best period for customer will use love deliver service in Valentine day, this time is the
important day for lovers to be happy time for person who falls in love with someone
and show about their minds. So this day will make more benefit for love delivery
service. Our company can show this graph about the statistic of people who spend
money to buy a gift to their couples in Valentine’s Day.
Figure 2.1 Ages of people who interest in Valentine’s Day 2011
Ages of people who interested in Valentine's Day 2011
11.89% 18.79% Above 13 years old

16.31% 13-17 years old
18-20 years old
21-30 years old
Over 30 years old
30.67%
22.34%
Figu
re
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2.2 People are buying the old favorites card, candy and flower
For our company, we concern to target market that use about our service of
love delivery is teenagers because they have motivation to interest in their love. It can
see in the chart on above that show about the ages of people who interested in love
event. However, our company will be improve for service more because have many
service that do the companies to serve for customers satisfaction for do the benefit to
give to their company will be stay continue. So our company must develop more than
other for successful and customer can accept in our service in the future.
2.3 Service in general

The Love Unlimited Company will offer the impressive service to clients. We
are attend in every detail to make an impressive event which the receiver unexpected
that so surprising. You will have the creative team to supervise the event closed for
ensure expectations are exceeded. Our service use human is the main to operate. The
team doing like actor by they already pass the train and they are the expert of
romantic love. However, our service are has many styles which follow the client’s
order or create by us.
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Our business is the love agent so, our service are do not limit like the name of
company. Every service is the new creativity so the client can ensure that their
surprise is unique. The process of service in general as follow;
• Inquire the need of customer; style that they want, place, special surprise, what
occasion, etc.
• Planning the best event.
• Prepare instruments to make impressive event.
• Set up the event and dialogue.
• Record Photo & VDO
• Start to make impressive event.
- Dancing.
- Singing.
- Make surprise event.
- Acting.
- Sent a gift.
- Read poem
- Thai dancing
- Other things which customer wants.
Our service has many styles. Someone want to propose marriage like romantic
movie, confession that another one did not dare refuse, commemorate to the first day
that met in anniversary, or set up surprise birth day for friend all of these we can do it
for you. We guarantee you will not forget this time forever.
2.4 Vision of your Organization

The love unlimited company is intermediary to say love for you. We are the
leader of love delivery in Bangkok, which we are expert to say love.
2.5 Mission
The love unlimited company is established for gives happiness to sweetheart
or who say love but shy to the show. So we encourage our employees to be the best
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employees for good performance working. It believes that superior services. We will
provide many activity of our service to serve for customer need, and then we offer
more than activity we will create good moment time for our customer.
2.6 Business Strategy

2.6.1 Corporate level strategy
“Love Unlimited Company” is new business at this time. Then we will open in
Bangkok. This business have acknowledged to the market. The appropriate strategy
for Love Unlimited Company is growth strategy because we can see the opportunities
in this business. Then we can create this business to the most famous in Thailand; by
use our professional staffs to support company.
2.6.2 Business level strategy

“Love Unlimited Company” is service operate and perform by human. Then
this business have less competitor, but our competitor have high famous to our
market. However our company is not worry about that. So we focus on customer
need, then we can design and gave good idea serve for customer or customer can tell
me for ask some special activity, we can to do it for customer be happy. Our company
pay attention for customer is the first because when customer select our company
already, we think about our customer have trust for our company. Then we should to
do best our work, the outcome from our company must be create best impression for
our customer.
The difference about our service is we can provide special thing to serve for
customer’s need such as we can set the situation for customer make for their lovely
person, that all of thing depend on customer’s need.
The difference about price is our company set the price in middle rate; because
we need customer all of group or target can use our service.
2.6.3 Functional level strategy

The functional level strategy is importance for operate and run our business.
This part can help our company to receive more profit because this part is relating
every part of our business. So our business set strategies as follow;
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1. Marketing strategy
This function is importance for our business. Marketing is identifying our
target and types of service because we must be study trend of market and customer
behavior and need. Our company use marketing to operate business and set the
marketing plan. Then we set the marketing mix strategy that is price, place, product
and promotion or 4Ps. This strategy is more benefit for our company because this
strategy is the primary method to run business for appropriate at current period.
Price, we set the price is premium rate, because we think this rate is
appropriate for power purchasing of customer to employ our company to do what
their want. We can offer many thing or special thing for customer.
Place, our company is locating in Pratumwan, Bangkok. We think about this
place can easy access to our company and no competitors in same business. Then we
think this place have more gaining to get many target to employ our company, in
specific that is teenage or student university.
Product, our company has service to serve customer. Then our service is send
fell good pass our company to special one of customer.
Promotion, our company selects are many way to promote our business
because our company is a new company in this business. When we want everyone to
know about us, we promote by brochure, poster and internet.
2. Human resource management

Our company needs staffs who are more confident and high creative for run
business. Because of this business to do the best depend on creative from our staffs.
Then when we have good staff, the outcome from to do it is high quality and
satisfaction. After that customer will be tell to other people, and then we have more
consumers in later time. So we can create best impression for customer, the consumer
have good feedback to our company. Then our staffs are happiness to work their job.
This is effect to our company growth to the further.
3. Financial strategy
We set financial strategy to control business about income and expense,
because financial is importance to analyze our company about profit and loss. Them
we can bring the outcome from finance to develop and planning about cost of
investment and expense.
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Chapter 3
Market Feasibility Study
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3.1 Market Analysis

3.1.1 General Environment Analysis
Politic analysis
the BOI (the board of investment of Thailand) to get the special rules for the
investment by increase the benefit at each area that have effect to the end of 2009 and
may be to attract the foreigner of investor want to more the area for produce the
products and the group for develop the investment plan in long term to be come in to
Thailand for investment.
The politic of Thailand during March 2010 have protested about 2 months
around Ratchaprasong intersection, which is the important central business of
Thailand. This occurred bombs, burn with central world. So have the event is to
effect with economic of Thailand, by the government of Thailand has to policy for
help merchant and seller or to support economic with company in around to receive
the effect from portent. The policy of government follows
1. Expanded time for loans and without interest rate, from to loan from 5years
change to 6 years and has grace period from 1 year change is to 2 years.
2. The interest rate has to reduce from MLR -3 per year to SME bank and have
interest rate are 2 percent per year.
3. If the loans have guarantee person who loan can loan not exceed 3 million. If
don’t have the guarantee can loan not exceed 1 million baht. In first time to
pay by installment without interest rate has to pat 300,000 baht.
The policy of government help for dealer who receiving the effect from protest,
which the dealer will get less benefit and money not enough to improve their
company.
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Economic analysis
The countries in the world confronted with the economic recession include the
world power also had the situation of depression but now, all of those are improving.
Now, economic in Thailand on 2010 have the rate of expend is 10.6 percents which is
high rate within 15 years, and also be the top of Asian, but the situation of economic
in Thailand is fluctuate and delicate, therefore maybe the rate of grow increase slowly
that depend on several factors. The main factors is the foreign exchange rate of Thai
baht still have inconstant and Thai baht is rising that effect to the decision of investor.
However, both of private sector and government don’t ease, so they must cooperate
and research the method for developing business in domestic for attract the investor
will invest in other countries. Government try to allow the bank credit for support
their projects there are SME bank credit for increase the competitive potential in
business because of the manufacturer have to face with high cost of production such
as oil price, material etc, and total of those is the impacts for run business.
Marketing needs to consider the state of a trading economy in the short and
long-terms. This is especially true when planning for international marketing.
1. Interest rates.
Now, economic in Thailand on 2010 have the rate of expend is 10.6 percents
which is high rate within 15 years, and also be the top of Asian, but the situation of
economic in Thailand is fluctuate and delicate, therefore maybe the rate of grow
increase slowly that depend on several factors.
2. The level of inflation Employment level per capita.
The main factors is the foreign exchange rate of Thai baht still have inconstant
and Thai baht is rising that effect to the decision of investor. Therefore, employment
level still lower than past because of many company needs to decrease expense, so
decrease labor but employment foreigner labor more than local people.
3. Long-term prospects for the economy Gross Domestic Product (GDP) per
capita
There are both of private sector and government sector, they must cooperate
and research the method for developing business in domestic for attracts the investor
will invest in other countries. Government try to allow the bank credit for support
their projects there are SME bank credit for increase the competitive potential in
business for long-term prospects for the economy because of the manufacturer have to
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face with high cost of production such as oil price, material etc, and total of those is
the impacts for run business.
Social Analysis
In the present, the society in Thailand will be change more than the part; it
become from the technology will be change and growth fastest. This thing is making
to peoples who like the technology to interest can develop their life style and make to
society will be change also. Especially, in the group that concern to youth of Thai
society, they are the ages of being interested in new things and also to learn more. So,
the technologies is become to things must be necessary for them that different from
the part and which part of society in Thailand will be change from it such as tradition,
culture and value. The technologies will be dominant of society, it transfer through
information and news. It makes the world’s trade that related to human rights,
consumerism, materialism, as well as to environment protection. All of thing is the
main function to change the society, but if to think in other hand, it can improve the
society to develop more than and make the people know about the new from around
the world. This is the important thing for new business to use this way to introduce
the information of business and then the customer that interest in service or product
can come to do easily. So, it become to the part of daily life that people want to use.
But in other hand if they use more and more, it can make to change and make to the
old society loss more than now. And make to have more problems that cause from the
effect to use this thing such as problem of unemployment, high productivity,
education that provide to school in the rural, they don’t get the opportunity with the
same other that live in the city and expand in the city (Bangkok), it make more
population want high income to develop the level in their society for compare with
other that they don’t concern to the effect that them get following in them life. All
things can become to the big problem that make the people in society conflict with
together and difficult to modify the ends.
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3.1.2 Competition Analysis (3C Analysis)

Competitor Analysis
Our company serves about say love or send special thing that the customers
want to use in service to special person. The characters of the service will provide to
singing, dancing and give gifts to the special one. Our company is the new company
into the marketplace; the marketplace less of competitor. Then we can provide the
interesting to get the customers to use our services more effectively. It depends on
varieties of style to show to customers that can attract them. Our company has service
similar to competitor. We must be to increase potential for perform service to the best
impression more than the competitor. Then when we have less competitor , we easy to
expand company for get more benefit.
Customer Analysis
Before opening the business, we have to specify the expect customer of our
business at beginning. We can divide into 2 groups for use the service.
The first groups, our company concern to teenage or students of university
Because in this group, most of teenagers begin to have more love, so make them pay
attention to stuff that he came and With a teen age is a serious and often to see that
love is beautiful bright. Often think that the feeling all happens is love. And
considered to be of service, we have started to gain popularity. Allowing teens might
be interested of new service and they want to try the new service to create happiness
to them love. As a result, our company focuses on teens and students who want to use
the new services market such as students of Chulalongkorn University that there have
students of Bachelor degree are 21,825, Master degree are 10,746, Doctoral degree
are 2,394 and students all of levels including to students that Graduate
Certificated, Graduate advanced a total are 35,595. But all of student not to use in
service that most of Bachelor degree to be like this more than other.
The last groups, our company concern to group working because this group has a
true love of someone that them want to use the living with lover. And known as a
group that has its own revenue that are ready to give them love and also to be better of
happiness.
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Year 2008 and 2009, both years are happen about the problem of economic to
make the cost of product to be increase. Even though, the economy is not good but
that during the Valentine's Day is a day of lovers the activities to do during
Valentine's Day that want to give gifts such as buying flowers, take them to see the
movie, and buy chocolate to their couples that can calculate the cost of buying gifts
for the average couple.
Table 3.1 The expense of each ages in year 2008
Year 2008
Ages Expense (Baht)
Under 15 years old 400
16-18 years old 288
19-22 years old 364
23-29 years old 527
30-39 years old 856
40-49 years old 884
Table 3.2 The expense of each ages in year 2009
Year 2009
Ages Expense (Baht)
Under 15 years old 750
16-18 years old 675
19-22 years old 842
23-29 years old 1147

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Figure 3.3 The flower in year 2008, 2009, 2010
Figure 3.4 The flower in Valentine’ day in Year 2008, 2009, and 2010
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Competitive Analysis
Our company is located at Pratumwan, Bang kok. It near Central world that is
the good location to for attracting the all of customers to use in service that make to
have more the customers into the company. And consider to the center of trade and
business to do the marketing with together and also to have more people come
traveling. Therefore, the service can reach customers all people. This is a good thing
to our company must to have to serve to customers and can be considered to
advantage in market with competition because mostly of customers who live in
Bangkok and many provinces, it convenient to serve for them. So, it not more of the
bargaining power of suppliers and customers because these service less of invest
supplied from other business or supplier. And our company is monopoly business and
awareness of competition. So customers do not have many choices and less of to
control bargaining power. And then our company must to try to promote the business
to be famous in many channels especially for the internet that close up with
marketing. And try to show the interested method that different from the competitor
as the new ideas.
3.2 STP Analysis

3.2.1 Market segmentation
Market segmentation of Love unlimited company is consumer who want to
employ us to present their love for their lovely. Our company focus consumer in
center of Thailand, that especially at Bangkok. Because of Bangkok city have power
to spend money and high demand to get service from our company. Moreover we
focus on behavior of customer that our customer is a shy, but they are funny.
3.2.2 Target market

Target market of Love unlimited company, we select student group is a main
target because this group have high quantity to use our service , then student group
have high demand for use our service, we can receive new customer always. In
addition we select working age is second group because this group have power to
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spend more money when use our service, we can offer many activity to them select.
So working age group, we can set high price and get high profit from this group.
3.2.3 Positioning
Positioning of Love unlimited company is position on the best service and
make impression to customer. We create activities in many styles, when customer
need. Moreover we provide and train staff, that good performance for customer. We
will do it more their expectation for make high satisfaction for our customer.
3.3 Marketing mix strategy

Marketing mix strategy is more benefit for our company because this strategy
is the primary method to run business for appropriate at current period. Then this
method can estimate potential of our company to run business in the future.
3.3.1. Product
Product, our company has service to serve customer. Then our service is send
fell good pass our company to lovely person of customer. Then our service has variety
to offer customer. We can separate in 2 types. First type is customer can require what
their need. That is customer can create all activity for do it and our staff must follow
to their idea. The second type is our company set the activities offer to our customer.
We are separate service in 3 Packages.
1. Little love package is or that including sending the gift, message, and
singing a song. This package appropriate for who are wants to surprise someone in
each celebration such as Birthday celebration, Valentine’s Day.
2. Funny Thai dance package, this package we set the Thai dances to offer
customer. This package is appropriate for elderly or parent of their customer. We
provide staff for to do it, but this package is the Thai dance is informal acting. That
means our Thai dance is enjoying style.
3. Situation package, this package is we are set the situation to surprise for
someone of customer. This situation, we provide staff to run realistically story of
situation. Such as set the situation of accidence, situation for propose marriage.
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3.3.2 Price
Price, we set the price is premium rate, but this rate is higher rate of
competitor because we locate in Bangkok, we can offer many thing or special thing
for customer more than competitor (Phoenix-29 company). Then we think is rate is
appropriate for every one can come to employ our company to do what their want. So
our company set the price as follow to table
Table 3.5 Table show about rate of service in Love Unlimited Company
Types of service Rate of Service( Baht)
1. Little love Package 2,499
2. Funny Thai dance Package 4,999
3. Situation Package 5,999
Remark:
- In each package is minimum rate
- In each package not include accommodation and transportation.
When customer require extra person or supporting actor more than our company offer,
customer must be pay 500 Baht per person.
3.3.3 Place
Place, our company locates in Pratumwan, Bangkok near Central World.
Because of we think about this place can easy access to our company and no
competitors in same business. Then we think this place have more gaining to get
many target to employ our company, that is specifically teenage. Then around locate
of company have many university and shopping mall. Moreover we establish our
website of company, Inside the website we provide information of Love unlimited
Company. Customer can ask the question on this website
3.3.4 Promotion
Promotion, our company selects are many way to promote our business
because our company is a new company in this business. When we want everyone to
know about us, we should to promote by present about our service to customer, such
3
1
as we promote on internet. We promote our company by advertising such as leaflet
and poster around Bangkok, especially shopping mall for example Siam Paragon,
Central World, MBK and Siam center etc.
3.4 Sale Forecast/Profit Estimation

According to the population statistic in year 2010 of Department of Provincial
Administration is show the population of Bangkok about 5.7 million people in
Bangkok. If identify by gender in Bangkok have male people about 2.7 million and
female about 3 million. Because of our target group are teenager until the Middle
Ages so, we assume that our target has aged about 17 to 45 year olds. According to
the population statistic show that the male who is 17 to 45 year old in Bangkok have
1.2 million people and female have 1.3 million people. So, our customer will have
about 2% of population. According to the chart, in the first time we have not much
sale because in that time we are still unknown for people and during promote our
company. Then people may increase to know us from internet because we will share
our service clips on the internet that is a one of our promote way. Many people will
watched our clip and share to their friends because the clips like a kind of funny clips
then make people know us more. In years later we got more sale and we found that
popular package is the package which we will sending the gift, message, and singing a
song. But the package that makes the most money is the package which set the
situation to surprise for someone of customer. For the high sale of us during
December until February because in this time has a festival and special day which
suitable with our service.
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Table 3.6 Sales forecast in year 1
Year 1
Sale volume
Rate Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Product&Service/month
Package A 2,499 50 235 193 158 142 196 229 188 215 162 247 291 2,306
Package B 5,999 - 29 17 6 - - - 12 - 10 41 78 193
Package C 4,999 - - - 4 - - - 23 3 20 32 51 133
Total 50 264 210 168 142 196 229 223 218 192 320 420 2,632
Total Sale
Product&Service/month Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Package A 124,950 587,265 482,307 394,842 354,858 489,804 572,271 469,812 537,285 404,838 617,253 727,209 5,762,694
Package B - 173,971 101,983 35,994 - - - 71,988 - 59,990 245,959 467,922 1,157,807
Package C - - - 19,996 - - - 114,977 14,997 99,980 159,968 254,949 664,867
Total 124,950 761,236 584,290 450,832 354,858 489,804 572,271 656,777 552,282 564,808 1,023,180 1,450,080 7,585,368
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Figure 3.7 Sale forecast in Year 1
120000
100000
80000
Package A
60000
Package B
Package C
40000
20000
0
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
3
4
Table 3.8 Sales forecast in Year 2

Year 2
Sale volume
Price Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total
Package A 2,499 278 352 289 237 213 294 343 282 322 243 370 436 3,659
Package B 5,999 64 43 25 9 71 98 114 18 107 15 61 117 742
Package C 4,999 44 - 3 6 - - 4 34 4 30 48 56 229
Total 386 395 317 252 284 392 461 334 433 288 479 609 4,630
Total Sale
Package A 694,722 879,648 722,211 592,263 532,287 734,706 857,157 704,718 804,678 607,257 924,630 1,089,564 9,143,841
Package B 383,936 257,957 149,975 53,991 425,929 587,902 683,886 107,982 641,893 89,985 365,939 701,883 4,451,258
Package C 219,956 - 14,997 29,994 - - 19,996 169,966 19,996 149,970 239,952 279,944 1,144,771
Total 1,298,614 1,137,605 887,183 676,248 958,216 1,322,608 1,561,039 982,666 1,466,567 847,212 1,530,521 2,071,391 14,739,870
3
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Figure 3.9 sales Fore cast In Year 2
160000
140000
120000
100000
Package A
80000
Package B
60000 Package C
40000
20000
0
3
6

Year 3
Sale volume
Package A 2,499 421 528 433 355 319 441 514 423 483 364 555 654 5,490
Package B 5,999 120 64 37 13 106 147 171 27 160 22 91 175 1,133
Package C 4,999 42 - 4 9 - - 6 51 2 45 72 61 292
Total 583 592 474 377 425 588 691 501 645 431 718 890 6,915
Total Sale
Package A 1,052,079 1,319,472 1,082,067 887,145 797,181 1,102,059 1,284,486 1,057,077 1,207,017 909,636 1,386,945 1,634,346 13,719,510
Package B 719,880 383,936 221,963 77,987 635,894 881,853 1,025,829 161,973 959,840 131,978 545,909 1,049,825 6,796,867
Package C 209,958 - 19,996 44,991 - - 29,994 254,949 9,998 224,955 359,928 304,939 1,459,708
Total 1,981,917 1,703,408 1,324,026 1,010,123 1,433,075 1,983,912 2,340,309 1,473,999 2,176,855 1,266,569 2,292,782 2,989,110 21,976,085
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Figure 3.11 Sales forecast in year 3
160000
140000
120000
100000
Package A
80000
Package B
60000 Package C
40000
20000
0
3
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Year 4
Sale volume
Package A 2,499 574 792 650 533 479 661 771 634 724 546 832 850 8,046
Package B 5,999 152 96 56 20 159 220 256 40 240 33 137 177 1,586
Package C 4,999 40 3 6 13 1 - 9 76 3 67 82 92 392
Total 766 891 712 566 639 881 1,036 750 967 646 1,051 1,119 10,024
Total Sale
Package A 1,434,426 1,979,208 1,624,350 1,331,967 1,197,021 1,651,839 1,926,729 1,584,366 1,809,276 1,364,454 2,079,168 2,124,150 20,106,954
Package B 911,848 575,904 335,944 119,980 953,841 1,319,780 1,535,744 239,960 1,439,760 197,967 821,863 1,061,823 9,514,414
Package C 199,960 14,997 29,994 64,987 4,999 - 44,991 379,924 14,997 334,933 409,918 459,908 1,959,608
Total 2,546,234 2,570,109 1,990,288 1,516,934 2,155,861 2,971,619 3,507,464 2,204,250 3,264,033 1,897,354 3,310,949 3,645,881 31,580,976
3
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200000
180000
160000
140000
120000
Package A
100000
Package B
80000
Package C
60000
40000
20000
0
4
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Year 5
Sale volume
Package A 2,499 827 1,030 845 692 622 859 1,002 824 941 709 1,081 1,105 10,537
Package B 5,999 143 84 84 30 238 330 384 60 260 49 178 230 2,070
Package C 4,999 57 9 9 20 3 3 13 99 4 87 107 120 531
Total 1,027 1,123 938 742 863 1,192 1,399 983 1,205 845 1,366 1,455 13,138
Total Sale
Package A 2,066,673 2,573,970 2,111,655 1,729,308 594,762 2,146,641 2,503,998 2,059,176 2,351,559 1,771,791 2,701,419 2,761,395 25,372,347
Package B 857,857 503,916 503,916 179,970 1,427,762 1,979,670 2,303,616 359,940 1,559,740 293,951 1,067,822 1,379,770 12,417,930
Package C 284,943 44,991 44,991 99,980 14,997 14,997 64,987 494,901 19,996 434,913 534,893 599,880 2,654,469
Total 3,209,473 3,122,877 2,660,562 2,009,258 2,037,521 4,141,308 4,872,601 2,914,017 3,931,295 2,500,655 4,304,134 4,741,045 40,444,746
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3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
4
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3.5 Marketing Expense

The Love unlimited company has marketing expense is brochure and poster ,
which in the each year have different payment, by to think every month for
calculations in the each year.
In the each month the cost of brochure 0.99 bath per piece, because an easy
spread and can consider for use to service and talk to friends. The poster one piece is
4,000 baths and in each month use 200 piece is values 4,000 bath, because is big size
and have color which to interest. In high season we use brochure about 5,000 pieces to
give information to customers, who are interest to get a service which make surprise
with lover. In low-season we use brochure about 1,000 piece. The main objective of
company for make to profit, give happiness, impress, and expand market. The Love
unlimited company have information every time such as brochure and poster, which
The Love unlimited company opening to get the sponsors for who that interest for
manage, develop, and making a profit with as.
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Table 3.16 Marketing expense in year 1
Year1
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total.(Bath)
Brochure 4,950 4950 4,950 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 49,850
Poster 4,000 - - - - - - 4,000 - - - - 8,000
Total 8,950 4,950 4,950 3,500 3,500 3,500 3,500 7,500 3,500 3,500 3,500 3,500 54,350
Figure 3.17 Marketing expense in year 1

฿6,000
฿5,000
฿4,000
฿3,000 Brochure
Poster
฿2,000
฿1,000
฿0
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Year2
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total.
Brochure 3,500 - 3,500 - - - 3,500 - - 3,500 - 3,500 17,500
Poster - - - - - - - - - - - - -
Total 3,500 - 3,500 - - - 3,500 - - 3,500 - 3,500 17,500

฿4,000
฿3,500
฿3,000
฿2,500
฿2,000 Brochure
฿1,500 Poster
฿1,000
฿500
฿0
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Year3
Brochure 3,500 - - 3,500 - - 3,500 - - - - 3,500 17,500
Poster - - - - - - - - - - - - -
Total 3,500 - - 3,500 - - 3,500 - - - - 3,500 14,000

฿4,000
฿3,500
฿3,000
฿2,500
฿2,000 Brochure
฿1,500 Poster
฿1,000
฿500
฿0
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Year4
Brochure
- - - - - - - -
3,500.00 3,500.00 3,500.00 3,500.00 14,000.00
Poster - - - - - - - - - - - - -
Total
- - - - - - - -
3,500.00 3,500.00 3,500.00 3,500.00 14,000.00
4,000.00
3,500.00
3,000.00
2,500.00
2,000.00 Brochure
1,500.00 Poster
1,000.00
500.00
-
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Year5
Brochure
- - - - - - - - -
3,500.00 3,500.00 3,500.00 10,500.00
Poster - - - - - - - - - - - - -
Total
- - - - - - - - -
3,500.00 3,500.00 3,500.00 10,500.00
4,000.00
3,500.00
3,000.00
2,500.00
2,000.00 Brochure
1,500.00 Poster
1,000.00
500.00
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3.6 Conclusion
The Love Unlimited company concern to service that wants to serve to

customers. We focus on customers to use in service because our company has a few
of competitor that is Phenix-29. Moreover our company is a new company that
provide on service to serve customers rather than competitive in market because our
company offer variety of service to customer. So customers are interested in creating
on service. Then we want to build the brand loyalty. We are focused to make an
impression to the customers and customers would be talk to other customers to get to
know about the services of our company much good or not. And they can come back
to use in our services to be continue when they want at special events or to give to
someone that special for them.
However our company wants to create new idea for our customer. Them we
focus on student of university and working age in Bangkok to employ our company to
make special thing to some one. Our company offer three main services to customer,
then customer can be select it or can create idea for our company too. We can follow
it all when customers want. In the future we can be estimate about the sale of our
company. From sale forecast table we found that during December to February is high
season of The Love Unlimited Company because this time has the most sale volume.
In high season has many festival and special days it may the reason why many people
use our service. We forecast about sale volume and total sale of years later, we will
have more sale volume in every year because people will know us more and they will
use word of mouth to spread the Love Unlimited Company to another one who do not
know us. So part of market expense have detail each month and each year in payment
of information. Our company provides Brochure and Poster to attract customer. Then
the company have expenses are high and medium in each year. And who that interest
for use to service of company with to investment the company is nice to meet you.
4
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Chapter 4
Technical Feasibility Study
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4.1 Production and Operation Analysis

4.1.1 Product Characteristics
We are the love agent that is a present the person’s feel. The love agent
businesses are not much in Thailand but this kind of business is popular. We are the
service business which create the beyond expectation situation that bring to the most
satisfaction. Our business is work with brainstorming by professional creative for
manage in any events. Our product characteristic is unlimited style because our
service is serving up to customers want but we divide our service into three packages.
First, little love package just show some surprise like send a gift or bouquet, sing a
song, and dance. Second, make a surprise situation that is beyond expectation. Third,
Thai dance fun show for informal event.
1. A little love package

This package is just a little surprise we provide to send a gift or
bouquet, sings a song and dance show to the victim. This package is proper to
teenager who has a little love like this package because it low cost and cute.
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2. A situation package
This package is providing a surprise event which the victim is

incognizant. The victim will believe this event is real but it is a scene to make
a surprising such as a first impression scene, an accident scene, a birthday
party, an anniversary event, or a special propose marriage scene.
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3. A funny Thai dance package
This package is proper to elder because this package will serve a funny
show that to make happiness to elder than the general Thai dance.
4.1.2 Service Process

Our service is not fixed because we are a creative service and in each
package has a difference process to service. So the process will divide follow
the package.
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3
- When customer come to our company the staff will greeting and invite customer
to sit at a living room. Then we will serve drinking water.
- The organize staff will come to customer and give a basic questionnaire to know
basic information.
- Discuss about the detail of surprising; what kind of surprise, what style of
dance, what song, and etc.
- The organize staff is give an advice or consulting to customer to find the most
satisfaction of customer.
- When customer choose package already we will meeting and plan the activity or
event.
A little love package A situation package A funny Thai dance

package
- We are prepared and - Present to the customer. - We are prepared and

practice the activity - When customer accepts practice the activity for
such singing and the scene we will joking Thai dancing to
dancing to avoid the prepare props to use in make funny.
mistake. the event. - Already to the
- Already to the - Appoint customer to surprising day, we will
surprising day, we will practice the scene. come to the place and
come to the victim and - Already to the then show the funny
then show the surprising day, we will Thai dance show that
surprising show that come to the place that we practice.
we prepared to the we set the scene then - Get the payment after
victim. acting the same with us our show finished.
- Get the payment after practice.
our show finished. - Get the payment after
our show finished.
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4.1.3 Location
Location of Love unlimited company is Krasemsan 2 , Pratumwan, Bangkok.
It have 1rd floor. Our building is wide 15 meter and length 30 meter. It locates far
from BTS National stadium 100 meter, far from Central world 650 meter and far from
Siam Paragon 850 meter.
Outside Office
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5
Inside Office
4.1.4Facilities layout
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6
4.1.5 Machines/Tools/ Equipments

Table 4.1 Machines/Tools/ Equipment
Telephone 2,200
Equipment &Tools Price Picture
Sofa PATRINA 51,500
Desk meeting
26,650
Table AGIRA 2,490
Working chairs PAX 1,990
Office set VECTRA 21,350
Van 1,138,000
Mobile phone 3,630
Sanitary Ware
BDPHI002S 9,900
Fax 2,990
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Sink SKU-ID
Sony DVD Player DVP-
SR200P 4,000
1,670
Camera Sony DSLR A-

mount - SLT-A55V 30,990
Bathe line MODONA

TS13WH 500
Sony Handycam HDR-

XR150E 31,490
Soap bottle
Computer set AVIO
500
(i9675B) 12,000
Printer
Mirror HP RASSLAND
Office jet
5610
GDJ01All-in-One 5,000
6,100
Hand dryer machine

STIEBEL ELTRON HTE 8,900
5
TV Sony BRAVIA
NX710 Series KDL-40 49,990
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4.2 Cost of Investment

4.2.1 Pre – Operation Cost
1) Registration capital cost

Love Unlimited Company has capital to invest business 10,000,000
Baht. So we must be to pay about registration of company is 35,000 Baht.
We must be pay fee of registration at Department of Business development.
2) Rent building
Our company is rent building that is home office. Then we must be
pay in advance for 3 months equal 300,000 Baht and we will pay rent in
every month is 100,000 Baht per month.
3) Label cost
We hire other company to create label or logo of our company that is
Perfect Direction Company.
4) Telephone registration fee

Love Unlimited Company use TOT public company limited that has
the cost for register is 3,700 Baht.
5) Internet registration fee

Love Unlimited Company use TOT public company limited that has
the cost for register is 1,000 Baht. Then we pay for internet 6 MB for 599 Baht
per month.
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6) Electricity registration fee

We must be pay fee for electricity registration at Provincial Electricity
Authority; the registration fee is 2,150 Baht.
7) Water supply registration fee

We must be pay fee for water supply at Metropolitan Waterworks
Authority; the registration fee is 5,000 Baht
8) Set up Air condition office

We set up air condition in office that has expense 159,000 Baht.
9) Office decoration cost

We provide money to decorate for our office is 400,000 Baht. We must
be decorating building such as wallpaper, tile, light, paint, sunshade, picture,
vase and etc.
10) Vehicle
We provide vehicle that is vans to transfer staff for work a job. We
provide 2 vans to staff, that van price 1, 1380,000 Baht
Table 4.2 show about pre operation cost
Pre operation cost Price (Baht)

1 Registration capital fee 50,000
2 Rent building 300,000
3 Logo cost 15,000
4 Telephone registration fee 3,700
5 Internet registration fee 1,000
6 Electricity registration fee 2,150
7 Water supply registration fee 5,000
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8 Air condition set up 159,000
9 Office decoration cost 400,000
10 Vehicles 2,276,000
Total 3,211,850
4.3 Investment cost
4.3.1 Equipment and tool
Table 4.3Show about Equipments and tools
No. List Price/unit No of unit. Price

1 Computer 6 72,000
12,000.00
2 VDO 5 157,450
31,490.00
3 Camera 5 154,950
30,990.00
4 Telephone 3 6,600
2,200.00
5 Fax 1 2,990
2,990.00
6 DVD player 2 3,340
1,670.00
7 Table desk 1 1,490
2,490.00
8 Chair 3 5,970
1,990.00
9 Sofa 1 51,500
51,500.00
10 Office Desk 3 64,050
6
1
21,350.00
11 Conference 1 26,650
table 26,650.00
12 Mobile phone 6 21,780
3,630.00
13 Printer 2 10,000
5,000.00
14 Sanitary Ware 1 9,900
9,900.00
15 Sink 1 4,000
4,000.00
16 Television 2 99,980
49,990.00
17 Bathe line 1 500
500.00
18 Mirror 1 6,100
6,100.00
19 Hand dryer 1 8,900
machine 8,900.00
20 Maracas 6 1,500
250.00
21 Tambourine 6 900
150.00
22 Conga 3 10,740
3,580.00
23 Saxophone 1 63,750
63,750.00
24 Violin 1 5000
5,000.00
Total 790,040
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4.3.2 Depreciation
Table 4.4 Depreciation
Investment Total price Useful life Annual Monthly

Depreciation Depreciation
Computer 72,000 15 4,800 400
VDO 157,450 15 10,497 875
Camera 154,950 10 15,495 1,291
Telephone 6,600 10 660 55
Fax 2,990 10 299 25
DVD player 3,340 10 334 28
Table desk 1,490 10 149 12
Chair 5,970 10 597 50
Sofa 51,500 15 3,433 286
Office Desk 64,050 15 4,270 356
Conference table 26,650 10 2,665 222
Mobile phone 21,780 5 4,356 363
Printer 10,000 10 1,000 83
Sanitary Ware 9,900 5 1,980 165
Sink 4,000 5 800 67
Television 99,980 10 9,998 833
Bathe line 500 5 100 8
Mirror 6,100 10 610 51
Hand dryer machine 8,900 5 1,780 148
Van 2,276,000 20 113,800 9,483
Maracas 1,500 5 300 25
Tambourine 900 10 90 8
Conga 10,740 10 1,074 90
Saxophone 63,750 10 6,375 531
Violin 5000 10 500 42
Total 3,066,040 185,962 15,497
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4.4 Operating cost
4.4.1 Cost of goods sold
Table 4.5 Cost of goods sold
Price per
Description Number Unit Total (Baht)
Unit
CD 245 1 Pack( 50 pieces) 245
Balloon 350 1 Pack( 100 pieces) 350
Clothes 500 3 clothes 1,500
Flower 500 1 bouquet 500
Sign board 150 1 square centimeter 150
4.4.2 Cost of labor (per month)
Table 4.6 Cost of labor
Position Amount Salary Total (Baht)

Actors/Actress 15 22,000 330,000
Customer service officer 3 13,000 39,000
driver 2 8,000 16,000
Total 30 565,000
4.4.3 Overhead cost (per month)

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Table 4.8 Overhead cost
Expense Total
Electricity 10,000
Water supply 1,500
Total 11,500
4.5 Management Analysis
Love Unlimited Company is register on limited company. Then we have

shareholders to responsible liability. Love unlimited company is the new services that
have not more competition in the market because the services are strange service to
serve for customers. Therefore, it is difficult to find someone to co-invest with in the
first time. So, all 4 of us who are members to establishment the company, is must to
joint venture in company are the partnerships to share the value to be equal in our
business.
For company, there are 4 partnerships in the company as following

1. Miss Surutchaya Manorotmongkol
(General Manager & Human Resource Manager)
2. Miss Pathlada Boonlunchaikul
(Operation Manager)
3. Miss Sopita Yodtakum
(Marketing Manager)
4. Miss Ployrawee Koprasertsud
(Accounting/Financing Manager)
6
5
Organization chart
Miss Surutchaya
General Manager
Miss Pathlada Miss Sopita Miss Ployrawee

Human Resource
Operation Marketing Accounting Manager
Manager Manager Manager
Description the characters and duties of employee in each department of love

unlimited company as follow:
1. General Manager
General Manager will be required credentials may include:
• A Bachelor's degree in business or Master’s degree in business administration
(MBA) in a field related to the company's specialty.
• Completion of college level math and business courses such as accounting,
financial management or business law.
• Work experience in lower and middle management may also require at least
five years of related work and previous management experience.
Duties of a General Manager Operations may include the following tasks:

• Supervise other managers and staffs; it can coordinate with business
operations together.
• Develop business strategies to achieve the goal and get more benefit return to
our company.
• Work directly with customer for build the confident to them use in our service.
• Set goals for an entire department or division based on the company's plans.
Skills Necessary for a General Manager needs following skills:

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6
• Leadership ability and team work skills, it can control employees that to do
the work to have more quality to serve to customers.
• Understanding of how to develop and implement business strategies.
• Thorough knowledge of company history, culture, identity and goals.
• Know how to delegate work and can be solving problem and conflict
management when the company have the problem, it can solve problem will
be clearly.
2. Operating/production Manager
Production/Operating Manager will be required credentials may include:
• Master's Degree in Operations Management teaches one the knowledge
necessary for management, production, and operations analysis based on
marketing trends in this economy.
• 5 years of operations or database production experience and 2 years proven
leadership and teambuilding experience that provide to bachelors degree in
related field.
Duties of a Production/Operating Manager may include the following tasks:

• Plan and develop new products and production processes. And will set up and
adjust machines and equipment that must to use for serve to customers in each
packages.
• Direct and coordinate the activities of employees engaged in the production or
processing of goods for achieve the plan that the customers want and set up
before to use the service.
• Recommend or implement measures to motivate employees and to improve
production methods, equipment performance, product quality, or efficiency.
Skills Necessary for a Production/Operating Manager needs following skills:

• Companies are placing greater importance on a candidate's interpersonal skills.
Because the job requires the ability to show for couples, it will be successful if
the production managers must be well rounded.
• Have excellent communication skills because this service must use the
communication to serve for lover.
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7
• Planning skills and the ability to make decisions independently when to sell
the promotion of packages.
• Ability to form strong relationships with internal vendor partners and the
clients.
3. Marketing Manager
Marketing Manager will be required credentials may include:
• Complete a bachelor's degree is about Business administration and
management is common areas of study.
• Have work experience in marketing, it will be a good creative and persuasive
for service.
• Have strong communication skills and be decisive.
Duties of a Marketing Manager may include the following tasks:

• Formulate, direct and coordinate marketing activities and policies to promote
products and services, working with advertising and promotion managers
to make our services known among customers who want to use.
• Consult with product development personnel on product specifications such as
create dancing and other that must to use in package.
• Coordinate and participate in promotional activities (in special events),
working with developers, advertisers, and production managers, to market
products and services.
• Conduct economic and commercial surveys to identify potential markets for
products and services will be expand more than.
Skills Necessary for a Marketing Manager needs following skills:

Communicate
• Express ideas clearly when speaking or writing.
• Listen to others, understand, and ask questions.
Reason and Problem Solve
• Think of new ideas or original and creative ways to solve problems.
Knowledge
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8
• Sales and Marketing: provide to advertising and selling products and services
in each packages.
• Customer and Personal Service: providing special services to customers based
on their needs.
• Communications and Media: Knowledge of producing, sharing, and delivering
information or entertainment. This may be through written, spoken, or visual
media.
• Psychology: Knowledge of people, their actions, and mental processes. This
may include knowledge of how to treat emotional and behavioral problems.
Interests
• Consider relationships important. Provide to work a friendly, non-competitive
and are not pressured to do things that go against their sense of right and
wrong.
• Consider recognition important. They like to work in jobs which have
opportunities for them to advance, be recognized for their work, and direct and
instruct others.
4. Human resource Manager

Human Resources Manager will be required credentials may include:
• Complete a bachelor's degree or have experience in human resources work.
• Be self-confident and persuasive and able to direct and motivate to other
people.
• Have strong communication skills and have good knowledge of labor laws.
Duties of Human resource Manager may include the following tasks:

• Develop procedures for recruitment, placement, training, and other areas of
human resources for improve the service to be customers recognize.
• Create training policies and schedules for develop training the staffs to get
more experiences and understand in each packages to serve for customers.
• May interview, hire, or fire employees for have the employees to really love in
service?
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9
Skills Necessary for Human resource Manager needs following skills:
Work with People
• Use several methods to teach others new things and persuade others to
approach things differently.
• Solve problems by bringing others together to discuss differences that look for
ways to help them.
Knowledge
• Personnel and Human Resources: Knowledge of the department that is in
charge of the relationship between a company and its employees. In particular,
includes knowledge of the activities performed by the department.
• Law: Knowledge of laws, rules, court procedures, and the political process for
protect the employees that they get the accident.
Interests
• Consider good working conditions important. They like jobs offering steady
employment and good pay.
• Consider achievement important. They like to see the results of their work and
to use their strongest abilities. They like to get a feeling of accomplishment
from their work.
• Have social interests. They like work activities that assist others and promote
learning and personal development. They like to communicate with others: to
teach, give advice, help, or otherwise be of service to others.
5. Accounting/Financing Manager
Accounting/Financing Manager will be required credentials may include:
• Earn at least a bachelor's degree and major in accounting.
• Knowledge of accepted accounting practices and economic principles.
• Knowledge of applicable laws, codes and regulations
• Minimum of 3 years experience in the management of financial systems and
budgets, financial reporting, financial data analysis, taxation and providing
financial advice.
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Duties of Accounting/Financing Manager may include the following tasks:
• Determine how much tax is owed and prepare financial and tax statements.
• Analyze financial data and records to be sure they follow legal and financial
standards.
• Create and maintain budgets based on previous year's financial data.
• Write reports for management about financial conditions and recommended
changes.
• Advise management about using resources, paying taxes, and budget forecasts.
Skills Necessary for Accounting/Financing Manager needs following skills:

Use Math and Science
• Use math skills to solve problems that concern to add, subtract, multiply, and
divide.
Manage Oneself, People, Time and Things
• Decide how to spend money to get the work done and keep track of how the
money was used in each month.
Knowledge
• Economics and Accounting: Knowledge of producing, supplying, and using
goods and services. Also includes knowledge of the methods for keeping
business records.
• Mathematics: Knowledge of the rules and uses of numbers. Areas of
knowledge include arithmetic, algebra, geometry, and statistics.
Interests
• Consider support from their employer important. They like to be treated fairly
and have supervisors who will back them up. They prefer jobs where they are
trained well.
• Have enterprising interests. They like work activities that involve starting up
and carrying out projects, especially in business. They like to lead and
persuade others, make decisions, and take risks for profit.
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1
Administration Cost
Table 4.9 Administration cost
Expense Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Rent fee 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 960,000
Salary 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 540,000 6,480,000
Telephone 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
Internet 599 599 599 599 599 599 599 599 599 599 599 599 7188
Total 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 622,099 7,465,188
7
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Chapter 5
Financial Analysis
7
3
5.1Initial investment
Our company has 4 partners. That invests 2,000,000 Baht with is 500,000 Baht
per person
Property 300,000 Baht
Decoration 400,000 Baht
Equipment 791,040 Baht
Vehicle 2,276,000 Baht
Total Initial investment
5.2 Source of funds

At initial investment, we have 2,000,000 Baht, but that it is not enough to run
business. We are decide to loan money from Kasikorn Bank
Loan 8,000,000 Baht

Annuity interest 6.37 %
Monthly payment 156,042.51 Baht
Loan period 5 Year
7
4
Table 5.1 Profit & Loss statement in year 1

Profit/Loss Statement
For Year 1, Ended 31,Dec
Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. Dec. Total
Revenue:
Package A revenue 124,950 587,265 482,307 394,842 354,858 489,804 572,271 469,812 537,285 404,838 617,253 727,209 5,762,694
Package B revenue - 173,971 101,983 35,994 - - - 71,988 - 59,990 245,959 467,922 1,157,807
Package C revenue - - - 19,996 - - - 114,977 14,997 99,980 159,968 254,949 664,867
Net sale 124,950 761,236 584,290 450,832 354,858 489,804 572,271 656,777 552,282 564,808 1,023,180 1,450,080 7,585,368
Cost of good sold 25,250 54,975 114,890 91,960 71,710 98,980 115,645 141,855 113,090 122,160 214,920 303,660 1,469,095
Gross profit 99,700 706,261 469,400 358,872 283,148 390,824 456,626 514,922 439,192 442,648 808,260 1,146,420 6,116,273
Operating expense:
Advertising expense;
Brochure expense 4,950 4,950 4,950 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 3,500 46,350
Poster expense 4,000 - - - - - - 4,000 - - - - 8,000
Total Ads. Expense 8,950 4,950 4,950 3,500 3,500 3,500 3,500 7,500 3,500 3,500 3,500 3,500 54,350
Salaries expense 565,000 565,000 565,000 565,000 565,000 565,000 565,000 565,000 565,000 565,000 565,000 565,000 6,780,000
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
7
5
Maintenance expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 25,188.00
Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
Total operating
expense 691,546.00 687,546.00 687,546.00 686,096.00 686,096.00 686,096.00 686,096.00 690,096.00 686,096.00 686,096.00 686,096.00 686,096.00 8,245,502.00
- - - - - - - - - -
EBIT 591,846.00 18,715.00 218,146.00 327,224.00 402,948.00 295,272.00 229,470.00 175,174.00 246,904.00 243,448.00 122,164.00 460,324.00 2,129,229.00
- - - - - - - - - -
Interest [6.37%] 37,700.59 1,192.15 13,895.90 20,844.17 25,667.79 18,808.83 14,617.24 11,158.58 15,727.78 15,507.64 7,781.85 29,322.64 135,631.89
- - - - - - - - - -
EBT 554,145.41 17,522.85 204,250.10 306,379.83 377,280.21 276,463.17 214,852.76 164,015.42 231,176.22 227,940.36 114,382.15 431,001.36 1,993,597.11
Taxes 17,157.32 64,650.20 81,807.53

- - - - - - - - - -
Net Income 554,145.41 17,522.85 204,250.10 306,379.83 377,280.21 276,463.17 214,852.76 164,015.42 231,176.22 227,940.36 97,224.83 366,351.16 2,075,404.64
7
6

Revenue:
Package A revenue 694,722 879,648 722,211 592,263 532,287 734,706 857,157 704,718 804,678 607,257 924,630 1,089,564 9,143,841
Package B revenue 383,936 257,957 149,975 53,991 425,929 587,902 683,886 107,982 641,893 89,985 365,939 701,883 4,451,258
Package C revenue 219,956 - 14,997 29,994 - - 19,996 169,966 19,996 149,970 239,952 279,944 1,144,771
Net sale 1,298,614 1,137,605 887,183 676,248 958,216 1,322,608 1,561,039 982,666 1,466,567 847,212 1,530,521 2,071,391 14,739,870
Cost of good sold 272,210 221,835 176,085 137,940 180,340 248,920 296,085 212,030 278,305 183,240 321,615 424,385 2,952,990
Gross profit 1,026,404 915,770 711,098 538,308 777,876 1,073,688 1,264,954 770,636 1,188,262 663,972 1,208,906 1,647,006 11,786,880
Operating expense:
Brochure expense 3,500 - 3,500 - - - 3,500 - - 3,500 - 3,500 17,500
Poster expense - - - - - - - - - - - - -
Total Ads. Expense 3,500 - 3,500 - - - 3,500 - - - - - 17,500
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
Maintenance expense
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2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 25,188.00
Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
Total operating
expense 686,096.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 682,596.00 682,596.00 8,208,652.00
- -
EBIT 340,308.00 233,174.00 25,002.00 144,288.00 95,280.00 391,092.00 578,858.00 88,040.00 505,666.00 18,624.00 526,310.00 964,410.00 3,585,228.00
Interest [6.37%] 36,790.40 36,127.60 35,461.11 34,790.92 34,117.01 33,439.34 32,757.91 32,072.70 31,383.68 30,690.82 29,994.12 29,293.54 396,919.15
- - -
EBT 303,517.60 197,046.40 10,459.11 179,078.92 61,162.99 357,652.66 546,100.09 55,967.30 474,282.32 49,314.82 496,315.88 935,116.46 3,188,308.85
Taxes 45,527.64 29,556.96 9,174.45 53,647.90 81,915.01 8,395.10 71,142.35 74,447.38 140,267.47 514,074.26
- - -
Net Income 257,989.96 167,489.44 10,459.11 179,078.92 51,988.55 304,004.76 464,185.07 47,572.21 403,139.98 49,314.82 421,868.50 794,848.99 2,674,234.59
7
8

Revenue:
Package A revenue 1,052,079 1,319,472 1,082,067 887,145 797,181 1,102,059 1,284,486 1,057,077 1,207,017 909,636 39,960 1,634,346 12,372,525
Package B revenue 719,880 383,936 221,963 77,987 635,894 881,853 1,025,829 161,973 959,840 131,978 545,909 1,049,825 6,796,867
Package C revenue 209,958 - 19,996 44,991 - 29,994 29,994 254,949 9,998 224,955 359,928 304,939 1,489,702
Net sale 1,981,917 1,703,408 1,324,026 1,010,123 1,433,075 2,013,906 2,340,309 1,473,999 2,176,855 1,266,569 945,797 2,989,110 20,659,094
Cost of good sold 398,815 332,240 262,610 206,145 269,745 373,380 443,875 318,045 410,925 274,095 481,910 601,450 4,373,235
Gross profit 1,583,102 1,371,168 1,061,416 803,978 1,163,330 1,640,526 1,896,434 1,155,954 1,765,930 992,474 463,887 2,387,660 16,285,859
Operating expense:
Brochure expense 3,500 - - 3,500 - - 3,500 - - - - 3,500 14,000
Poster expense - - - - - - - - - - - - -
Total Ads. Expense 3,500 - - 3,500 - - 3,500 - - - - 3,500 14,000
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
7
9
Maintenance expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 25,188.00
Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
Total operating
expense 686,096.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 682,596.00 686,096.00 8,205,152.00
-
EBIT 897,006.00 688,572.00 378,820.00 117,882.00 480,734.00 957,930.00 1,210,338.00 473,358.00 1,083,334.00 309,878.00 218,709.00 1,701,564.00 8,080,707.00
Interest [6.37%] 28,589.07 27,880.68 27,168.36 26,452.08 25,731.81 25,007.55 24,279.25 23,546.91 22,810.50 22,070.00 21,325.38 20,576.62 295,438.23
-
EBT 868,416.93 660,691.32 351,651.64 91,429.92 455,002.19 932,922.45 1,186,058.75 449,811.09 1,060,523.50 287,808.00 240,034.38 1,680,987.38 7,785,268.77
Taxes 130,262.54 99,103.70 52,747.75 13,714.49 68,250.33 139,938.37 177,908.81 67,471.66 159,078.52 43,171.20 252,148.11 1,203,795.47
-
Net Income 738,154.39 561,587.62 298,903.89 77,715.43 386,751.86 792,984.09 1,008,149.93 382,339.42 901,444.97 244,636.80 240,034.38 1,428,839.27 6,581,473.30
8
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Revenue:
Package A revenue 1,434,426 1,979,208 1,624,350 1,331,967 1,197,021 1,651,839 1,926,729 1,584,366 1,809,276 1,364,454 2,079,168 2,124,150 20,106,954
Package B revenue 911,848 575,904 335,944 119,980 953,841 1,319,780 1,535,744 239,960 1,439,760 821,863 1,061,823 1,061,823 10,378,270
Package C revenue 199,960 14,997 29,994 64,987 4,999 - 44,991 379,924 14,997 459,908 459,908 459,908 2,134,573
Net sale 2,546,234 2,570,109 1,990,288 1,516,934 2,155,861 2,971,619 3,507,464 2,204,250 3,264,033 2,646,225 3,600,899 3,645,881 32,619,797
Cost of good sold 505,870 502,875 394,680 309,230 406,375 559,305 665,300 475,550 616,135 410,390 683,995 749,135 6,278,840
Gross profit 2,040,364 2,067,234 1,595,608 1,207,704 1,749,486 2,412,314 2,842,164 1,728,700 2,647,898 2,235,835 2,916,904 2,896,746 26,340,957
Operating expense:
Brochure expense 3,500 - - - 3,500 - - - 3,500 - - - 10,500
Poster expense - - - - - - - - - - - - -
Total Ads.
Expense 3,500 - - - 3,500 - - - 3,500 - - - 10,500
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
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1
Maintenance
expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 25,188.00
Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
Total operating
expense 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 8,201,652.00
EBIT 1,354,268.00 1,384,638.00 913,012.00 525,108.00 1,063,390.00 1,729,718.00 2,159,568.00 1,046,104.00 1,961,802.00 1,553,239.00 2,234,308.00 2,214,150.00 18,139,305.00
Interest [6.37%] 19,823.70 19,066.60 18,305.29 17,539.74 16,769.95 15,995.87 15,217.49 14,434.78 13,647.73 12,856.30 12,060.47 11,260.22 186,978.14
EBT 1,334,444.30 1,365,571.40 894,706.71 507,568.26 1,046,620.05 1,713,722.13 2,144,350.51 1,031,669.22 1,948,154.27 1,540,382.70 2,222,247.53 2,202,889.78 17,952,326.86
Taxes 200,166.64 204,835.71 134,206.01 76,135.24 156,993.01 257,058.32 321,652.58 154,750.38 292,223.14 231,057.41 333,337.13 330,433.47 2,692,849.03
Net Income 1,134,277.65 1,160,735.69 760,500.71 431,433.02 889,627.05 1,456,663.81 1,822,697.93 876,918.83 1,655,931.13 1,309,325.30 1,888,910.40 1,872,456.31 15,259,477.83
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2

Revenue:
Package A revenue 2,066,673 2,573,970 2,111,655 1,729,308 594,762 2,146,641 2,503,998 2,059,176 2,351,559 1,771,791 2,701,419 2,761,395 25,372,347
Package B revenue 857,857 503,916 503,916 179,970 1,427,762 1,979,670 2,303,616 359,940 1,559,740 293,951 1,067,822 1,379,770 12,417,930
Package C revenue 284,943 44,991 44,991 99,980 14,997 14,997 64,987 494,901 19,996 434,913 534,893 599,880 2,654,469
Net sale 3,209,473 3,122,877 2,660,562 2,009,258 2,037,521 4,141,308 4,872,601 2,914,017 3,931,295 2,500,655 4,304,134 4,741,045 40,444,746
Cost of good sold 649,995 619,795 526,370 410,310 562,575 776,560 919,175 626,615 747,725 539,205 889,390 974,375 8,242,090
Gross profit 2,559,478 2,503,082 2,134,192 1,598,948 1,474,946 3,364,748 3,953,426 2,287,402 3,183,570 1,961,450 3,414,744 3,766,670 32,202,656
Operating expense:
Brochure expense - - - - 3,500 - - - 3,500 - - 3,500 10,500
Poster expense - - - - - - - - - - - - -
Total Ads.
Expense - - - - 3,500 - - - 3,500 - - 3,500 10,500
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3
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
Maintenance
expense 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 2,099 25,188.00
Rent expense 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000
Total operating
expense 682,596.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 682,596.00 686,096.00 682,596.00 682,596.00 686,096.00 8,201,652.00
EBIT 1,876,882.00 1,820,486.00 1,451,596.00 916,352.00 788,850.00 2,682,152.00 3,270,830.00 1,604,806.00 2,497,474.00 1,278,854.00 2,732,148.00 3,080,574.00 24,001,004.00
Interest [6.37%] 10,455.52 9,646.35 8,832.68 8,014.48 7,191.74 6,364.43 5,532.52 4,695.99 3,854.80 3,008.94 2,158.38 1,303.09 71,058.93
EBT 1,866,426.48 1,810,839.65 1,442,763.32 908,337.52 781,658.26 2,675,787.57 3,265,297.48 1,600,110.01 2,493,619.20 1,275,845.06 2,729,989.62 3,079,270.91 23,929,945.07
Taxes 279,963.97 271,625.95 216,414.50 136,250.63 117,248.74 401,368.14 489,794.62 240,016.50 374,042.88 191,376.76 409,498.44 461,890.64 3,589,491.76
Net Income 1,586,462.51 1,539,213.71 1,226,348.83 772,086.89 664,409.52 2,274,419.43 2,775,502.86 1,360,093.51 2,119,576.32 1,084,468.30 2,320,491.17 2,617,380.27 20,340,453.31
8
4
Table 5.6 Cash flow in year 1

Statement of Cash Flow
For year 1 end of 31, Dec.
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flows from operating activities
Cash received from sales 124,950 761,236 584,290 450,832 354,858 489,804 572,271 656,777 552,282 564,808 1,023,180 1,450,080 7,585,368
Cash paid for cost of good sold 25,250 54,975 114,890 91,960 71,710 98,980 115,645 141,855 113,090 122,160 214,920 303,660 1,469,095
Cash paid for administration cost 667,099 667,099 667,099 667,099 667,099 667,099 667,099 667,099 667,099 667,099 667,099 667,099 8,005,188
Cash paid for marketing expense 8,950 4,950 4,950 3,500 3,500 3,500 3,500 7,500 3,500 3,500 3,500 3,500 54,350
Cash paid for overhead cost 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Cash Paid for Interest 44,464 43,844 43,220 42,593 41,963 41,329 40,691 40,050 39,405 38,757 38,105 37,450 491,870
Cash paid for Taxes - - - - - - - - - - 17,157 64,650 81,808
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
- - - - - - - - - - -
Cash provide by operating activities 638,310.00 27,129 263,366 371,817 446,911 338,601 272,161 217,224 288,309 284,205 64,902 356,224 2,726,907
Cash flows from investing activities

Cash paid for purchase equipment 364,870 - - - - - - - - - - - 364,870
Cash paid for decoration 250,000 - - - - - - - - - - - 250,000
Cash provide investing activities 614,870 - - - - - - - - - - - 614,870
Cash flows from financial activities

8
5
Cash receive from sign Long-Term Debt 8,000,000 8,000,000
Retirement of long-Term Debt 111,579 112,199 112,822 113,449 114,080 114,714 115,352 115,993 116,637 117,286 117,937 118,593 1,380,640
Cash from investment by owners 2,000,000 - - - - - - - - - - - 2,000,000

- - - - - - - - - - -
Cash provide by financing 9,888,422 112,199 112,822 113,449 114,080 114,714 115,352 115,993 116,637 117,286 117,937 118,593 8,619,360
- - - - - - - - -
8,635,241.5 139,327.5 376,188.5 485,266.5 560,990.5 453,314.5 387,512.5 333,216.5 404,946.5 401,490.5 - 237,631.3 5,277,583.4
Increase/decrease in cash 0 0 0 0 0 0 0 0 0 0 53,035.82 0 7
8
6

Cash received from sales 1,298,614 1,137,605 887,183 676,248 958,216 1,322,608 1,561,039 982,666 1,466,567 847,212 1,530,521 2,071,391 14,739,870
Cash paid for marketing expense 3,500 - 3,500 - - - 3,500 - - 3,500 - 3,500 17,500
Cash paid for Taxes 45,528 29,557 - - 9,174 53,648 81,915 8,395 71,142 - 74,447 140,267 514,074
Depreciation 3,500.00 - 3,500.00 - - - 3,500.00 - - 3,500.00 - 3,500.00 17,500.00

- - -
Cash provide by operating activities 267,986.96 180,986 462 165,582 65,486 317,502 474,182 61,069 416,637 42,818 435,366 801,346 2,811,699

Cash provide investing activities - - - - - - - - - - - - -
Cash provide by financing

8
7
119,252 119,915 120,581 121,252 121,925 122,603 123,285 123,970 124,659 125,352 126,048 126,749 1,475,591
- - - - -
Increase/decrease in cash 148,734.86 61,071.54 121,043.50 286,833.50 56,439.95 194,898.60 350,897.49 62,900.60 291,978.15 168,169.50 309,317.12 674,597.03 1,336,107.74

Cash received from sales 1,981,917 1,703,408 1,324,026 1,010,123 1,433,075 2,013,906 2,340,309 1,473,999 2,176,855 1,266,569 945,797 2,989,110 20,659,094
Cash paid for marketing expense 3,500 - - 3,500 - - 3,500 - - - - 3,500 14,000
Cash paid for Taxes 130,263 99,104 52,748 13,714 68,250 139,938 177,909 67,472 159,079 43,171 - 252,148 1,203,795
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964.00
-
Cash provide by operating activities 736,154.39 559,587.62 296,903.89 75,715.43 384,751.86 790,984.09 1,006,149.93 380,339.42 899,444.97 242,636.80 242,034.38 1,426,839.27 6,557,473
8
8

Cash provide by financing 127,453 128,162 128,874 129,590 130,311 131,035 131,763 132,496 133,232 133,972 134,717 135,466 4,980,402
- -
Increase/decrease in cash 608,700.96 431,425.80 168,029.75 53,874.99 254,441.17 659,949.13 874,386.69 247,843.84 766,212.98 108,664.30 376,751.50 1,291,373.39 11,537,874.83
8
9

Cash flows from operating

activities
32,619,79
Cash received from sales 2,546,234 2,570,109 1,990,288 1,516,934 2,155,861 2,971,619 3,507,464 2,204,250 3,264,033 2,646,225 3,600,899 3,645,881 7
Cash paid for marketing expense 3,500 - - - 3,500 - - - 3,500 - - 3,500 14,000
Cash paid for Taxes 200,167 204,836 134,206 76,135 156,993 257,058 321,653 154,750 292,223 231,057 333,337 330,433 2,692,849
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964
Cash provide by operating

1,132,277.6 15,231,97
activities 5 1,158,736 758,501 429,433 887,627 1,454,664 1,820,698 874,919 1,653,931 1,307,325 1,886,910 1,866,956 8

9
0
1,021,759.7 620,763.4 290,930.2 748,354.4 1,314,617.1 1,679,872.9 733,311.1 1,511,536.3 1,164,139.0 1,742,928.3 1,722,174.0 13,546,44
Increase/decrease in cash 996,058.86 9 9 6 9 8 2 2 6 9 7 3 6
9
1

Cash flows from operating

activities
40,444,74
Cash received from sales 3,209,473 3,122,877 2,660,562 2,009,258 2,037,521 4,141,308 4,872,601 2,914,017 3,931,295 2,500,655 4,304,134 4,741,045 6
Cash paid for marketing expense - - - - 3,500 - - - 3,500 - - 3,500 10,500
Cash paid for Taxes 279,964 271,626 216,414 136,251 117,249 401,368 489,795 240,017 374,043 191,377 409,498 461,891 3,589,492
Depreciation 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 15,497.00 185,964
Cash provide by operating

1,584,462.5 20,316,45
activities 1 1,537,214 1,224,349 770,087 662,410 2,272,419 2,773,503 1,358,094 2,117,576 1,082,468 2,318,491 2,615,380 3
Cash flows from investing

9
2
activities
1,438,875.5 1,390,817.5 1,077,139.0 622,058.8 513,558.7 2,122,741.3 2,622,992.8 1,206,747.0 1,965,388.6 929,434.7 2,164,607.0 2,460,640.8
Increase/decrease in cash 3 5 0 7 6 6 8 0 2 4 6 6 18,515,002.24
9
3
Table 5.11 Balance sheet in year 1

Balance Sheet
For the Year 1 End 31,Dec
Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Asset
Current Asset
Cash 5,958,733.09 5,879,554.29 5,577,978.94 5,173,646.79 4,697,783.70 4,322,103.60 4,007,396.34 3,742,885.29 3,410,568.76 3,080,839.81 3,075,624.18 3,338,879.38
Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Fix Asset
Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00
Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00
Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
Accumulated Depreciation 15,497.00 30,994.00 46,491.00 61,988.00 77,485.00 92,982.00 108,479.00 123,976.00 139,473.00 154,970.00 170,467.00 185,964.00
Total fix asset 3,300,543.00 3,285,046.00 3,269,549.00 3,254,052.00 3,238,555.00 3,223,058.00 3,207,561.00 3,192,064.00 3,176,567.00 3,161,070.00 3,145,573.00 3,130,076.00
Total Asset 9,334,276.09 9,239,600.29 8,922,527.94 8,502,698.79 8,011,338.70 7,620,161.60 7,289,957.34 7,009,949.29 6,662,135.76 6,316,909.81 6,296,197.18 6,543,955.38
Liability and Owner's Equity

Liabilities:
Long-Term Debt 7,888,421.50 7,776,222.85 7,663,400.59 7,549,951.27 7,435,871.40 7,321,157.48 7,205,805.97 7,089,813.34 6,973,176.02 6,855,890.43 6,737,952.97 6,619,360.02
Total liability
9
4
7,888,421.50 7,776,222.85 7,663,400.59 7,549,951.27 7,435,871.40 7,321,157.48 7,205,805.97 7,089,813.34 6,973,176.02 6,855,890.43 6,737,952.97 6,619,360.02
Owner's Equity:
Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00
- - - - - - - - - - - -
Retain earning 554,145.41 536,622.56 740,872.66 1,047,252.49 1,424,532.70 1,700,995.87 1,915,848.63 2,079,864.05 2,311,040.26 2,538,980.63 2,441,755.80 2,075,404.64
- - - - -
Total owner's equity 1,445,854.59 1,463,377.44 1,259,127.34 952,747.51 575,467.30 299,004.13 84,151.37 79,864.05 311,040.26 538,980.63 441,755.80 75,404.64
Total liability and Equity 9,334,276.09 9,239,600.29 8,922,527.94 8,502,698.79 8,011,338.70 7,620,161.60 7,289,957.34 7,009,949.29 6,662,135.76 6,316,909.81 6,296,197.18 6,543,955.38
9
5
Balance Sheet
Asset
Current Asset
Cash 3,493,114.24 3,556,185.78 3,440,642.28 3,155,808.78 3,101,368.83 3,298,267.43 3,654,664.92 3,593,764.32 3,887,742.47 3,728,572.97 4,039,890.09 4,723,487.12
Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Fix Asset
Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00
Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00
Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
Accumulated Depreciation 201,461.00 216,958.00 232,455.00 247,952.00 263,449.00 278,946.00 294,443.00 309,940.00 325,437.00 340,934.00 356,431.00 371,928.00
Total fix asset 3,114,579.00 3,099,082.00 3,083,585.00 3,068,088.00 3,052,591.00 3,037,094.00 3,021,597.00 3,006,100.00 2,990,603.00 2,975,106.00 2,959,609.00 2,944,112.00
Total Asset 6,682,693.24 6,730,267.78 6,599,227.28 6,298,896.78 6,228,959.83 6,410,361.43 6,751,261.92 6,674,864.32 6,953,345.47 6,778,678.97 7,074,499.09 7,742,599.12
9
6
Liabilities:
Long-Term Debt 6,500,107.92 6,380,193.02 6,259,611.63 6,138,360.05 6,016,434.56 5,893,831.40 5,770,546.82 5,646,577.02 5,521,918.19 5,396,566.51 5,270,518.13 5,143,769.17
Total liability 6,500,107.92 6,380,193.02 6,259,611.63 6,138,360.05 6,016,434.56 5,893,831.40 5,770,546.82 5,646,577.02 5,521,918.19 5,396,566.51 5,270,518.13 5,143,769.17
Owner's Equity:
Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00
- - - - - - - - - - -
Retain earning 1,817,414.68 1,649,925.24 1,660,384.36 1,839,463.28 1,787,474.73 1,483,469.97 1,019,284.90 971,712.69 568,572.72 617,887.54 196,019.04 598,829.95
Total owner's equity 182,585.32 350,074.76 339,615.64 160,536.72 212,525.27 516,530.03 980,715.10 1,028,287.31 1,431,427.28 1,382,112.46 1,803,980.96 2,598,829.95
9
7

Balance Sheet
Asset
Current Asset
Cash 5,349,685.08 4,461,623.54 4,085,562.67 3,750,280.79 3,944,503.53 4,235,197.80 4,334,097.40 3,591,288.31 3,992,658.86 3,217,375.19 2,613,483.89 4,162,388.66
Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Fix Asset
Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00
Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00
Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
Depreciation 387,425.00 402,922.00 418,419.00 433,916.00 449,413.00 464,910.00 480,407.00 495,904.00 511,401.00 526,898.00 542,395.00 557,892.00
Total fix asset 2,928,615.00 2,913,118.00 2,897,621.00 2,882,124.00 2,866,627.00 2,851,130.00 2,835,633.00 2,820,136.00 2,804,639.00 2,789,142.00 2,773,645.00 2,758,148.00
Total Asset 8,353,300.08 7,449,741.54 7,058,183.67 6,707,404.79 6,886,130.53 7,161,327.80 7,244,730.40 6,486,424.31 6,872,297.86 6,081,517.19 5,462,128.89 6,995,536.66
Liabilities:
9
8
Long-Term Debt 5,016,315.74 4,888,153.92 4,759,279.78 4,629,689.36 4,499,378.67 4,368,343.72 4,236,580.47 4,104,084.89 3,970,852.89 3,836,880.39 3,702,163.27 3,566,697.39
Total liability 5,016,315.74 4,888,153.92 4,759,279.78 4,629,689.36 4,499,378.67 4,368,343.72 4,236,580.47 4,104,084.89 3,970,852.89 3,836,880.39 3,702,163.27 3,566,697.39
Owner's Equity:
Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00
-
Retain earning 1,336,984.34 561,587.62 298,903.89 77,715.43 386,751.86 792,984.09 1,008,149.93 382,339.42 901,444.97 244,636.80 240,034.38 1,428,839.27
Total owner's equity 3,336,984.34 2,561,587.62 2,298,903.89 2,077,715.43 2,386,751.86 2,792,984.09 3,008,149.93 2,382,339.42 2,901,444.97 2,244,636.80 1,759,965.62 3,428,839.27
9
9

Balance Sheet
Asset
Current Asset
Cash 5,175,944.52 6,215,201.31 6,853,461.80 7,161,889.06 7,927,740.56 9,259,854.74 10,957,224.66 11,708,032.78 13,237,066.14 14,418,702.23 16,179,127.60 17,922,298.64
Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Fix Asset
Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00
Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00
Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
Depreciation 573,389.00 588,886.00 604,383.00 619,880.00 635,377.00 650,874.00 666,371.00 681,868.00 697,365.00 712,862.00 728,359.00 743,856.00
Total fix asset 2,742,651.00 2,727,154.00 2,711,657.00 2,696,160.00 2,680,663.00 2,665,166.00 2,649,669.00 2,634,172.00 2,618,675.00 2,603,178.00 2,587,681.00 2,572,184.00
Total Asset 7,993,595.52 9,017,355.31 9,640,118.80 9,933,049.06 10,683,403.56 12,000,020.74 13,681,893.66 14,417,204.78 15,930,741.14 17,096,880.23 18,841,808.60 20,569,482.64
Liability and Owner's

Equity
Liabilities:
Long-Term Debt 3,430,478.60 3,293,502.70 3,155,765.49 3,017,262.73 2,877,990.18 2,737,943.55 2,597,118.54 2,455,510.82 2,313,116.05 2,169,929.85 2,025,947.82 1,881,165.54
1
0
0
Total liability 3,430,478.60 3,293,502.70 3,155,765.49 3,017,262.73 2,877,990.18 2,737,943.55 2,597,118.54 2,455,510.82 2,313,116.05 2,169,929.85 2,025,947.82 1,881,165.54
Owner's Equity:
Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00
Retain earning 2,563,116.92 3,723,852.61 4,484,353.32 4,915,786.33 5,805,413.38 7,262,077.19 9,084,775.12 9,961,693.96 11,617,625.09 12,926,950.38 14,815,860.78 16,688,317.10
1
0
1
Balance Sheet
Asset
Current Asset
Cash 19,378,671.16 20,786,985.72 21,881,621.72 22,521,177.59 23,052,233.35 25,192,471.72 27,832,961.59 29,057,205.59 31,040,091.21 31,987,022.95 34,169,127.01 36,647,264.87
Inventory 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00 75,000.00
Fix Asset
Equipment 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00 790,040.00
Van 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00 2,276,000.00
Decoration 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00 250,000.00
Depreciation 759,353.00 774,850.00 790,347.00 805,844.00 821,341.00 836,838.00 852,335.00 867,832.00 883,329.00 898,826.00 914,323.00 929,820.00
Total fix asset 2,556,687.00 2,541,190.00 2,525,693.00 2,510,196.00 2,494,699.00 2,479,202.00 2,463,705.00 2,448,208.00 2,432,711.00 2,417,214.00 2,401,717.00 2,386,220.00
Total Asset 22,010,358.16 23,403,175.72 24,482,314.72 25,106,373.59 25,621,932.35 27,746,673.72 30,371,666.59 31,580,413.59 33,547,802.21 34,479,236.95 36,645,844.01 39,108,484.87
Liability and Owner's

Equity
1
0
2
Liabilities:
Long-Term Debt 1,735,578.56 1,589,182.40 1,441,972.58 1,293,944.56 1,145,093.80 995,415.74 844,905.76 693,559.24 541,371.54 388,337.99 234,453.87 79,714.47
Total liability 1,735,578.56 1,589,182.40 1,441,972.58 1,293,944.56 1,145,093.80 995,415.74 844,905.76 693,559.24 541,371.54 388,337.99 234,453.87 79,714.47
Owner's Equity:
Capital 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00 2,000,000.00
Retain earning 18,274,779.61 19,813,993.31 21,040,342.14 21,812,429.03 22,476,838.55 24,751,257.98 27,526,760.84 28,886,854.35 31,006,430.67 32,090,898.97 34,411,390.14 37,028,770.41
1
0
3
Table 5.16 NPV And IRR
Year Cash Flow

0 - 2,075,404.6
1 5,277,583.5
2 1,336,107.7
3 11,537,874.8
4 13,546,446.0
5 18,515,002.2
NPV 42449241.66
IRR 243%
Discount
rate 6.37%
1
0
4
Chapter 6
Risk Management
1
0
5
6.1 Internal Risk
‐ New employee less potential for to do the work because they do not know
process and operating about their work for to do in department.
‐ The employee do not follow to do the work in their role or they do not know
about the plan to serve for customer
‐ Styles (our package) are not several, it make customer have less of alternative.
‐ Sometime the work will be late because it accident during the way to go to
show in service.
‐ Some employee is not honest in company; they are brought the equipment of
company such as camera or video record to use outside.
‐ If the employee have the problem with the team together, it have the effect to
the work when to service.
‐ The strategies to sell the product is not use the real time such as the package of
valentine’s day, the company will be decrease the price for attract the
customer to use is service more but the cost of product to use in service will
be increase in special time, it make the loss profit in employee.
6.2 External Risk

‐ Customers do not come to use in our service in the first time. Then they not
are confidence, they think our company is the new business.
‐ Risk of economic can be effect to the price of the product to be increase such
as flower in valentine day; it is increase cost of goods sold in our company.
‐ The effects of political in society that have the protest to conflict about the
opinion. It has effect to the center of marketing, it cans loss about income
because the people that stay in area do not want to leave from their home and
they fear in bad situation.
‐ Some group of customer think about to say. “Love” by themselves, it can
make the impression to their couples more than to use in service.
1
0
6
Table 6.1 Show about Increase and decrease of risk management
Year 1 Year 2 Year 3 Year 4 Year 5

Net Income 7,585,368.00 14,739,870.00 20,659,094.00 32,619,797.00 40,444,746.00
Increase 5% 7,964,636.40 15,476,863.50 21,692,048.70 34,250,786.85 42,466,983.30
Decrease 5% 7,206,099.60 14,002,876.50 19,626,139.30 30,988,807.15 38,422,508.70
Increase 10% 8,343,904.80 16,213,857.00 22,725,003.40 35,881,776.70 44,489,220.60
Decrease 10% 6,826,831.20 13,265,883.00 18,593,184.60 29,357,817.30 36,400,271.40
Increase 15% 8,723,173.20 16,950,850.50 23,757,958.10 37,512,766.55 46,511,457.90
Decrease 15% 6,826,831.20 13,265,883.00 18,593,184.60 29,357,817.30 36,400,271.40

1
0
7
Chapter 7
Summary
1
0
8
Our company is Love unlimited company that located in Bangkok by once of
members to build the company to look away to other, it like the new service to serve
for customer to provide the concept of our company are not only service to customers
that they want to say love but we want to look different from other to only send the
flower on special events this thing is make our company not have more competition in
the market. Because we provide to create the new performance to serve for them, it
concerns too many activity of our service to serve for customer need, and then we
offer more than activity to create good moment time for our customer such as acting,
dancing and singing during their service in each package. Which one depends on the
products and events that customers want to company set for serve their sweetheart and
we provide to cost of service, we can set the price in middle rate because all of
customers in each group or target are can use in our service. Especially, teenager is
must more use in our service because they have motivation to interest in their love.
And the location that our company set up in trend of market place, it
is a good one on sale and customers can easily access to be recognized. However, it
depends on other that makes the company to be growth more. Example, the event that
happen from the politic of Thailand during March 2010 have protested about 2
months which is the important central trade of Thailand to get the effect about
economic, this things will make to have problem more than. Whether it be economic
is fluctuate and delicate to improve the rate of grow slowly, especially the foreign
exchange rates still have inconstant and rising that effect to the decision of investor.
And social because technologies will be dominant of society, it transfer through
information and news that make the most of people who don’t know and not more
education of news to be believe in someone who want to use them to do bad thing for
make a power in political (corruption). And plus the poor person want high income to
develop the level in their society for compare with other that they don’t concern to the
effect that them get following in them life. This things, it become to big problem that
make the people in society are conflict with together. So, the government has to
policy for help them (buyer, seller, and other) to support economic with company in
around to receive the effect such as expanded time for loans and without interest rate.
And must to cooperate and research the method for developing business in domestic
for attracts the investor will invest in other countries. It good news for our company
because our company is the new market of service that don’t more competition to
racing in the market and still have strange service for someone who don’t more time
1
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9
to say love to couples and shy to told them love, and also to focus on student and
someone who interest in our service and who stay in the city because they have high
power to spend money and high demand to get service in each package that our
company to show them choose by create the style to support them like. And we focus
on the staff that can do the service on their mind, this thing is the point of sell to serve
for customer because we serve to them directly of all packages and the customer can
be truth in our service when their use because all staff have a bachelor degree and
more experience to make the impression to them. And the important thing we want to
make the confident for customer to become the customer loyalty too. Such as Little
love package for someone who wants to surprise to other in each celebration, Funny
Thai dance package for elderly or parent of their customer to give gift, and Situation
package for someone of customer to run realistically story of situation (situation for
wedding). So, our company is become a one way to use the service easily.
1
1
0
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1

Ms. Surutchaya Manorotmongkol ID 5131205070

Ms. Ployrawee Koprasertsud ID 5131205148

Ms. Pathlada Boonlunchaikul ID 5131205158

Ms. Sopita Yodtakum ID 5131205202

Section 2 Seat No. 01

Love Unlimited Company

1.1 Background and Significance of the Project

Love unlimited company is a representative of someone who wants to set an

1.2 Project objective

- To analyze financial risk feasibility of love delivery business.

1.3 Benefit of project

1.4 Activities / Time frame

Activity November December January February

Group matching and

2.1 Nature of Industry

Our company was established on February 14, 2010 in Bangkok by once of

2.2 Situation of Industry

And now, the event become to the most

Figure 2.1 Ages of people who interest in Valentine’s Day 2011

Ages of people who interested in Valentine's Day 2011

11.89% 18.79% Above 13 years old

2.3 Service in general

2.4 Vision of your Organization

2.6 Business Strategy

2.6.2 Business level strategy

2.6.3 Functional level strategy

2. Human resource management

3.1 Market Analysis

3.1.2 Competition Analysis (3C Analysis)

Table 3.1 The expense of each ages in year 2008

Ages Expense (Baht)

Under 15 years old 400

16-18 years old 288

19-22 years old 364

23-29 years old 527

30-39 years old 856

40-49 years old 884

Table 3.2 The expense of each ages in year 2009

Ages Expense (Baht)

Under 15 years old 750

16-18 years old 675

19-22 years old 842

23-29 years old 1147

30-39 years old 2622

40-49 years old 2596

3.2 STP Analysis

3.2.2 Target market

3.3 Marketing mix strategy

Types of service Rate of Service( Baht)

1. Little love Package 2,499

2. Funny Thai dance Package 4,999

3. Situation Package 5,999

3.4 Sale Forecast/Profit Estimation

Table 3.6 Sales forecast in year 1

Package B 5,999 - 29 17 6 - - - 12 - 10 41 78 193

Package C 4,999 - - - 4 - - - 23 3 20 32 51 133

Package B - 173,971 101,983 35,994 - - - 71,988 - 59,990 245,959 467,922 1,157,807

Package C - - - 19,996 - - - 114,977 14,997 99,980 159,968 254,949 664,867

Figure 3.7 Sale forecast in Year 1

Table 3.8 Sales forecast in Year 2

Package B 5,999 64 43 25 9 71 98 114 18 107 15 61 117 742