Meepo Studio

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Preface
The project is a part of 1203302 Project Feasibility Study and Evaluation Course,
2010. The project is studied about photograph studio business in Chiang Rai. The project will
show the reader the general structure of photograph studio management which is including
general situation of photograph studio business, the management of photo studio business,
competition analysis and marketing feasibility, the technical process in wedding studio
business, the financial feasibility of wedding studio business, and risk of wedding studio
business.
The project will be guidance for new studio investment which is involved basic
information and the potential situation of this business. These will be benefit for the investor
who wants to start up in this business.
Finally, our team expected from this project to be basic information for new
investment. So, if there are any mistakes, we are apologized from this project. We would like
to say thanks for Aj. Chaiyawat Thongintr to be advised our team and made this project
successful. Thanks for everyone who provided any information to support project.
Group members
Mr. Korawit laohachaiarun
Mr. Kiattisak Sanguannam
Mr. Piyachot Chaiyachot
Miss Wijittra Chaiprapa
Miss Samita Wilaisuksri

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Table of Content
Chapter 1 Introduction 4
1.1 Introduction....................................................................................................................... 5
1.2 Project objectives .............................................................................................................. 6
1.3 Benefit of project .............................................................................................................. 6
1.4 Operation method ............................................................................................................. 6
Chapter 2 Industry Profile 8
2.1 Nature of Industry ............................................................................................................. 9
2.2 Situation of Industry ....................................................................................................... 12
2.3 Product and Service ........................................................................................................ 13
2.4 Vision .............................................................................................................................. 17
2.5 Mission ........................................................................................................................... 17
2.6 Business Strategy ............................................................................................................ 18
2.6.1 Corporate Level Strategy 18
Chapter 3 Marketing Feasibility Study 20
3.1 Marketing Analysis ......................................................................................................... 21
3.1.1 General Environment Analysis (PEST) 21
3.1.2 Competition Analysis (3C Analysis) 24
3.2 Marketing Mix Strategy .................................................................................................. 39
3.2.1 Product 39
3.2.2 Price 40
3.2.3 Place 42
3.2.4 Promotion 43
3.3 STP Analysis................................................................................................................... 44
3.3.1 Segmentation 44
3.3.2 Target 45
3.3.3 Positioning 46
3.4 Sales Forecast/Profit Estimation ..................................................................................... 47
3.5 Marketing Expenses (Sale Incentive) ............................................................................. 61
3.6 Conclusion in market feasibility ..................................................................................... 64
Chapter 4 Technical Feasibility Study 65
4.1 Production and Operation Analysis ................................................................................ 66
4.1.1 Product characteristics 66
4.1.2 Service Process 70
4.1.3 Location 71
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4.1.4 Facility Layout 73

4.1.5 Machine/Tools/Equipment 77
4.1.6 Logistics Management 91
4.1.7 Facility Management 92
4.1.8 Machine/Tools/Equipment 93
4.2 Cost of investment .......................................................................................................... 99
4.2.1 Equipments & Tools 102
4.2.2 Depreciation 105
4.3 Management Analysis................................................................................................... 120
4.3.1 Human resource 120
4.4 Administration Cost ...................................................................................................... 123
4.5 Technical Feasibility Conclusion .................................................................................. 131
Chapter 5 Financial Analysis 132
5.1 Finance Conclusion....................................................................................................... 133
5.2 Income Statement ......................................................................................................... 134
5.3 Statement of Cash flow ................................................................................................. 139
5.4 balance sheet ................................................................................................................. 149
Chapter 6 Risk Management 154
6.1 Risk Management ......................................................................................................... 155
6.1.1 External factor 155
6.1.2 Internal factor 157
6.2 Financial Risk ............................................................................................................... 159
6.3 Conclusion of Risk Management .................................................................................. 163
Chapter 7 Summary 164
7.1 Summary ....................................................................................................................... 165
Reference ............................................................................................................................ 167
Appendix 171
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Chapter 1 Introduction
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Chapter 1
1.1 Introduction
Nowadays with high technology, human are interested

in globalization. That means electronic devices are still
growing. Using devices to apply and make money is famous
in this era. Much business has appeared to fulfill little thing
what human really want, for example, mobile phone,
automobile, or even photo. These things have been developing
since many decades. It kept better and better especially photo.
Human made it to record some event or situation at that time,
and it can look it again whenever they want to perceive it as
long as it is destroyed. Therefore, it makes impression and
attractive to do photo business.
In the past, owner has experience about taking photo.

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It make him happiness when push shutter to record something at that time. After that, realization of
making money with favorite hobby was appeared, this reason why this plan is occurred.
This business is growing up, but it is not much same as other business that is fluctuate of
growing. Photo studio is good for everyone who wants to have amazing picture although they have
their own cameras. The reason is good quality picture at happiness period. With full style of
photography equipment, the consequence will definitely perfect and reach customer‟s satisfaction.
Every shooting picture comes from professional photography who loves really love this job. Then
professional photography is needed in some events, wedding, family photo or important event in their
life.
Chiang Rai province is located where the company aims on it to establish the studio. Chiang
Rai is the province located in the northern of Thailand. Our studio will be the leader of service
providing in Chiang Rai. As we know, Chiang Rai is a small province and the competition is in the
medium of rank. According to wedding studio in Chiang Rai, there are 4 main direct competitors
(shown in chapter 3). We think that the studio will create the loyalty brand in Chiang Rai because
Chiang Rai does not have any studio is the best in consumer‟s mind. So, this is the reason why, we
think that our studio will focus to the point, the studio is provided the best service to consumers and
there are the different strategy from another studios. The best service is including the first step of
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http://www.photohistorytimeline.com/
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customers coming until customers walk out of the studio for example, serving water to ever customers
coming and giving a big smile to every customer, however who are they, this will create long term
relationship between Meepo studio and customers. All of this reasons, this is the primary service to
attach and establish long term relationship of our studio. After the brand in the customers‟ mind, this
will be our opportunity in value added and gain more profit for the future.
1.2 Project objectives
1. to analysis of project feasibility subject for real studio in Chiang Rai.
2. Evaluate financial and risk management for studio business situation in Chiang Rai.
3. Summarize the photograph studio business in Chiang Rai.
1.3 Benefit of project
1. To apply this project to the real studio business in Chiang Rai.
2. To perceive photograph studio market in Thailand.
3. To see possibility of investing studio business in Chiang Rai.
1.4 Operation method
1. To study general information of photo studio in Thailand.
2. To research and find information of photography including location and behavior.
3. The team studies massage parlor management.
4. Data collect.
5. Team analysis.
6. Plan implementation.
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1.5 Plan activities

Table 1.1 Plan activities timeline
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Chapter 2 Industry Profile

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Chapter 2
2.1 Nature of Industry
“Photography takes an instant out of time, altering life by holding it still.” ~ Dorothea Lange
Photography2 is the art of experiencing the world through the lens and essentially capturing
these experiences with or without colors. The fascinating field of photography is vast and includes
several specialization areas like fashion photography, outdoor photography, nature photography,
wildlife photography, still life photography, color photography, black and white photography and so
on. If you are one of those people who have a keen interest in studio photography and wish to pursue
a career in this field, then setting up a photography studio is the first thing you will need to do once
you‟ve completed your formal training in the subject.
About Studio Photography: The earliest reference to studio photography in the history of
photography dates back to 1853 when noted portrait photographer Gaspard-Félix Tournachon who
was popularly known by his pseudonym Nadar opened his portrait studio in Paris. Studio photography
in itself is an extremely extensive subject and encompasses several branches. As the photography
techniques evolved gradually, more and more photographers started opening their own photography
studios, which were essentially used to create portraits since portrait were one of the most popular
forms of photography back then. The field of photography evolved a lot after this period due to the
advent of color films, polarized films, effective lighting-techniques and many more inventions, which
2
http://www.newsstreak.com/i-do/
http://www.buzzle.com/articles/photography-studio.html
http://www.all-art.org/photography/AA-history_enc_brit.htm
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led to the flourishing of this photography technique. Here is a quick look at the various branches of
studio photography:
Studio Photography: Studio photography is very different from outdoor photography, since a
photographer cannot just walk into a studio with his camera and start shooting. There goes a lot of
pre-production work in studio photography. Outdoor photography is more spontaneous where in an
actually created scene is captured through a camera without manipulating the lighting and other
conditions whereas studio photography allows the photographer to create a scene and control all the
elements of it starting from the lighting to the position of the subject as well. Studio photography is a
vast genre in itself and there exist many branches of studio photography.
Portrait Photography: Portrait photography is a branch of studio photography. The creation

and reproduction of photographic portraits was perhaps the first commercial use of photography. The
noted French photographer Disderi invented the process of exposing multiple images onto one
negative and thus revolutionized the world of portrait photography. He was the one who popularized
celebrity portraiture. Today portraiture photography is a vast industry with professional and amateurs
equally interested in the art of photography portraiture.
Advertising Illustration / Product Photography: Advertising illustrations or product

photography is a branch of studio photography. The use
of photography for advertising actually began with the
advent of the technology to duplicate photographs on a
large scale, and is dated back to the 1850s. Owing to
the progressive printing techniques and the ability to
reproduce quality photographs, photography became a
popular tool used in the advertising field. Although
initially it included simple photographs of models and
products, the digital developments have now
revolutionized the use photographs with the use of
high-technology graphics and digital editing and
enhancements.
Still Life Photography: In 1826, Joseph Nicephore Niepce was the first one to capture the first
permanent still life photograph. Still life photography has been extensively used in all the mass media.
You can come across various magazines, newspapers, advertising brochures containing still life
photography. Still life photography is a very popular form of photography and happens to be one of
the branches or one of the possibilities in the studio photography arena.
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Fashion Photography: Fashion photography is perhaps one of the most popular branches of
studio photography. Although the branch of fashion photography started somewhere around the 1960s
or 1970 with the introduction and rising popularity of colored photography, it was the 80s that brought
a touch of glamour, sexuality and eroticism to the world of fashion photography. With notable names
like Helmut Newton, Guy Bourdin and Sarah moos, fashion photography was soon focusing more on
the overall message and feel of the photograph rather than the fabrics and accessories of the models.
Today fashion photography is a very popular field of photography.
Things required to setting up a Photography Studio: In case you are looking for a fully
equipped photography studio, it is possible that you might get one on rent, but again, it is nothing like
possessing your own studio. A photo studio can either be a floor-based studio or a ceiling based
studio. A floor based studio light stands for the light and background support whereas in a ceiling
based studio, background rollers are mounted on the ceiling and a rail system helps to adjust the
positioning of lights. Here are some of the things that you need to take care of:
Camera and Related Equipment: Based on your preferences, you will need a good camera,
which is fully equipped with all the essentials and accessories. Various filters for adding effects are a
must with any camera. Also make sure you have adequate supply of films, batteries and all the
equipment required for the camera. Digital studios require digital scanners, printers and copiers
whereas a normal camera would require a proper dark room for the development and printing of
photographs.
Backgrounds and Props: Depending on your genre, you need to equip your studio with all the
essential artwork equipment. Make sure you have a variety of backgrounds suitable for your genre in
photography. Specialized props are also a prerequisite in case you use props frequently. Make sure
your studio is well equipped with all the basic facilities that people will require while working there.
It is always better to have a changing room for the models.
Lights: Lighting can be finalized based on the camera format you will be using, and the size
of subjects you will be photographing. The lighting style varies for portraits, still life or specialized
fashion photography so decide the kind of work you want to take up, and get a lighting system that
suits your requirements. In addition to this you can have various types of light sources like warm
lights or cool lights based on the color temperature that you require for your photography projects.
The lighting bulbs, stands and all the required lighting equipment are essential while setting up a
photography studio. Make arrangements in the architecture so that you can use sunlight whenever you
wish to.
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2.2 Situation of Industry
Over the last fifty years photography has made rapid strides. Actually, leave alone the last
fifty years3, the way photography has grown into the varied sphere it is nowadays is really
remarkable. With the passage of time photography has progressed into various fields such as
photojournalism, food photography, travel photography, and a great deal more. Actually, at present
still life photography by itself has several various fields such as jewellery photography, food
photography, etc. A frequent false impression that people have with regard to photography lies in
believing that one photographer can handle all sorts of photographic needs.
The most fascinating side of photography lies in the move from photography using film to
photography that‟s digitally based. Nowadays even „traditional‟ photographers have begun to use
digital SLR cameras in order to obtain the most brilliant and clear pictures possible. In contrast with
the regular use digital cameras that are in stores, professional photographers employ single-lens reflex
or SLR cameras. The cost of the SLR camera can range anywhere between $1000 - $5,000. A SLR
camera seldom employs digital enlargement of images (for instance, unlike a standard digital camera,
the zoom option in the digital SLR camera is wholly optical) and the digital SLR cameras tend to have
better-quality optics as against the digital cameras that are available for regular use.
The rationale behind the majority of photographers favoring digital storage more than film is
because digital images can easily be dealt with and distributed. For instance, if a conventional SLR
camera is used to take photographs, the negative needs to be developed, scanning of the photo has to
be done and then „fixed‟ digitally before it is all set for being distributed electronically. But, with
digital storage, no such difficulties arise, and you can connect a camera to the digital printer and in a
few seconds you can get hard copies of digital images. Actually, it is for this reason that the demand
for digital SLR cameras has risen. While the storage feature is similar to digital cameras, the image
quality is comparable to conventional SLR cameras. The one advantage that conventional cameras
using film have over the digital SLR cameras lies in it being possible to over and underexpose images
according to the photographer‟s requirement, and also as the digital cameras‟ capture field is static,
there are greater chances of them facing problems such as dust.
A Few of the Familiar Photography Forms Nowadays 4Are:
3
http://www.scribd.com/doc/14156575/LRobinson-Art-Professional-Photography-2007
4
http://www.webphotostorage.com/Photography/Photography-Nowadays.html
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Commercial Photography: Well, commercial photography broadly encompasses photography

that is of a sheer commercial nature. Commercial photography covers fine art photography, glamour
and fashion photography, advertising photography, food photography, portrait photography, and such
other comparable forms of photography intended for commercial purposes. Of late, photojournalism
in addition has been categorized as a type of commercial photography, since the ultimate objective of
photojournalism is selling photographs to news agencies and newspapers. In general, mostly
professional photographers take up commercial photography as they can make use of their expertise
to rake in money. Well, commercial photography is wide-ranging, and with each day more and more
commercial photographers are taking up one of the several fields of commercial photography
available nowadays. The day is not too far off when commercial photography will have newer fields.
Travel Photography: As indicated by its name, travel photography is concerned with taking
images across the globe. In contrast to widely held belief, travel photography involves a touch of good
fortune and timing. At times photographers have to hang around for days together before they get the
perfect conditions for a shoot.
Sports Photography: Indeed sports photography has traveled a long distance with the
development of the delayed exposure cameras, coupled with the introduction of digital cameras,
which permit photographers to adjust shutter speed, exposure, and other parameters. In fact, some
extremely fascinating and vivid photographs have been taken lately using these innovative methods.
Sports photography is regarded as being closer to journalism rather than commercial photography.
But, it is not unusual for teams to engage commercial photographers to take snapshots of their players
while playing.
2.3 Product and Service
The main product is the photograph and photograph frame. However, the Meepo studio will
provide the 2 main services which is photograph to the customers. We will provide the high expertise
and high professional service to the customers, these are:
1. Walk in customers, the customers come to studio directly, come to our studio and the
customers is ordered the products by themselves as a package that our studio provided.
2. Fieldtrip photographer around Northern of Thailand and Bangkok, for graduated

ceremony and wedding ceremony, this will be the second income for our studio.
According to both ways, there are the differently from other competitors in Chiang Rai at this
time and this will be the strength and opportunity for Meepo studio.
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Processing of service
The Meepo studio‟s aim is to be the number one in servicing in Chiang Rai and to build the
Meepo‟s brand for Chiang Rai people to make sure that the customers will be honest to our brand
which is takes a long time to build that one.
When the customers entry to the studio, couples or family will be brought to drawing room.
Then receptionist will offer of sale that Meepo Studio provided according to the product service that 3
packages these are: Package A, Package B, and Package C to serve the customers need.
The services are start from the beginning when customers step on the shop, the door will open
automatically, the customers will feel cool because the air conditioner. The front desk employee will
walk to ask for serving the service and take to a big sofa for suggestion and matching the promotion
and service to the customer‟s desire. The promotion and some service like delivery or packaging or
any flexible services can be change according to situation and the desire of customers, which this
changing will be checked by manager again to allow. Between the conversations, the house cleaner
will ask customers to serve the beverage like water, coffee, and cocoa which are free for all customers
who come to Meepo studio. We have a many sample for customers to watch for supporting their
decision and their confidence when choosing the packages or services. We will give a private time the
customers to choose what they desire as long as they want to make sure our policy which is number
one in serving service is achieved. After the customers choose what they want, the employee will tell
the price for all operation, the date of service, duration, finish date, and etc. Then the employee will
wait for customers‟ respond. The payment will be paid after they take the products or used the
services. After that, the employee will send the customers to the door which is the last step in the
initial contact. When the products are finished, the customers will be received the alert phone that
their products are finished and invite them to the Meepo studio to get it. In addition, all the service can
be adapt to the appropriate of the customers „desire which the price is also. Let‟s us to be your
experiences, we are Meepo studio staff.
When customers are interested in Wedding Studio, Meepo Studio that is one of their choices
and we will serve the best service as much as the company can.
Remark: for the field trip customers, the staff will go everywhere the customers go.
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Table 2.1 List of product
No. Type of product Example picture
1 Photograph
2. Frames
(Cooperation)
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17
Source: http://www.food-decor.com/read_news.php?id=26 and
http://thankyoucards.ie/index.html
2.4 Vision
To build the strong studio brand by leading in service and create new market share of studio
business in Chiang Rai
2.5 Mission
The studio will serve the best service mind from our workers and a standard quality to the
customers with high technologies for example high quality color printer and high performance
cameras. The company is provided high quality goods and unique product designed. The target will be
the medium and high class of Chiang Rai people. Every employee will establish a long relationship to
all customers and we will keep it as long as possible, they will become a loyalty customer in the
future. We will hire the professional photographer who has high experience on this work. The studio
is going to be the new options for Chiang Rai people, although, there are many choices for the Chiang
Rai customers.
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Future plan, the studio will be established a new bunch in Bangkok. We will have fieldtrip
photographers provided to the customers and there will be providing comfortable to the customers for
example we will be focused on the new students who graduated around Thailand and the wedding
ceremony in Chiang Rai.
2.6 Business Strategy
2.6.1 Corporate Level Strategy

In initial of the Meepo‟s studio, we will use Market Development Strategy to presents our
products and services into Chiang Rai market because Chiang Rai, as we see is a new market which
the demand is increasing (because of population, shown in ch.3) and do not have too many competitor
(shown in ch.3), so this is the chance to open new business in Chiang Rai.
After we already opened the business, we estimated that there will have more competitor
opened the business in Chiang Rai, so we will use Product and Service Development to improve our
products and service for example camera technology supporting.
Nevertheless, Meepo studio is depends on Service which is the key factor to success in this
kind of business. So, we use type 3 Differentiation Strategies in Porter’s five Generic Strategies in
improving in service.
In the beginning of the Meepo studio, the strategy we will use is Market Development
Strategy which is driving the business into the new market (which means opening the new business)
to presents our products and services into Chiang Rai province market. The reason is Chiang Rai
province as we see there has no main competitors which is the main company for Chaing Rai
population they will use, and the second main reason, Chiang Rai province is a new market which the
demand is increasing all the time because of development of province and number of population
which are also increasing (the increasing of Chiang Rai population is shown in ch.3). There all are the
good point of benefits that we have to get-in by hurry.
In Forward strategy, we also see the opportunity to open the service which is the field trip.
Field trip service is the service is going out to take photos for customers in each event we provide,
such as marriage of Northern population and graduation of the bachelor degree students. This strategy
can make our range of customers expand and get more profits to our business. In the same time,
reducing the cost by sharing the employee cost with using the same service that provide in the Meepo
studio. By the way, we have to buy some equipment more such as camera and cars, which is already
included in financial management.
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Out sourcing strategy, in Meepo studio, we use out sourcing in accountant to do all of the
financial statement and accounting for our company. We use this strategy because we see that, using
out sourcing is easily and has the most efficient result when comparing to the cost of hiring one more
accounting employee which is higher cost when we have to pay for every months.
After we already opened the Meepo studio for 2 years, we estimate that there will have more
competitors open the business in Chiang Rai also, so we will use Product and Service Development
Strategy by improve our products and service to compete with the competitors which also
development their business for competing in each other. The improvements of our products and
services are depend and tie with the today and tomorrow technology which may make the products
such as technology of picture and ink become more high quality, and may help in serving the service
better, such as delivery information more quickly or customers can order the service via the video
links instead of coming to the shop which is consume more time and resource. We also already set
cost for support this strategy by changing the computers and accessories every 5 years for chasing
new technology that develop every minute.
Nevertheless, Meepo studio will depends more on Services which is the key factor to be
success and achieve the goal in this kind of business because we set the strategy which is to be the
leadership in serving the service in Chiang Rai province. So, it is the Differentiation Strategies
which is in Porter‟s five Generic Strategies that we used. The differentiation strategies is the good
choice to away from competition because if we have more different, we will have less competitor, that
the way we will gets more benefits. In differentiation, we will try to serve the best service, start from
the customers walking in, during, and after sale service (The service is shown in chapter 2).
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Chapter 3 Marketing Feasibility Study

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Chapter 3
3.1 Marketing Analysis
3.1.1 General Environment Analysis (PEST)

Political Factor
The political situation in Thailand in 2010 5is unstable and the government cannot control the
situation in Thailand because the consequence of red shirt protesters that protested in Bangkok and
they closed Bangkok. As the result of political situation in the beginning of this year, the situation was
unpredictable what Thai political is happened. All the foreigners were in dangerous situation by red
shirt protester (ralphvandenberg, 2010). However, the situation in Chiang Rai is not much involved by
the protesters. So, it is not effect to open this business Chiang Rai directly.
According to the situation in Thailand, the studio business in Chiang Rai is not affected so
much by the political crisis at this time. So, the Meepo studio is going to run the photograph studio
business in Chiang Rai with any problems directly. In the other hand, the studio should be promoted
in public by giving a promotion to their customers for example collection points for free photos and it
will help the studio run the business smoothly. The promotion and the service will help to promote
and these will create new brand loyalty to Chiang Rai‟s customers.
Economic Factor
GDP of Thailand 6has decreased of growth rate since 2008 that was 3.9 percent, but in 2009,
it was 0.5 – 1.5 percent. That means Thailand GDP is reducing.
 Inflation rate of Thailand was 1.6 percent (tanitsorat,2010)
 Unemployed people might be 2.5 percent (tanitsorat, 2010)
According the GDP and other factor in Thailand about economic. These factors are able to
effect photo studio business more or less same as other businesses. Family photo which taken by
photo studio might not first thing that they want, especially in case of depressed economy. However,
it depends on their opinion. There is possibility that family photo is the priority concern for family
like fulfilling the last jigsaw.
5
http://ralphvandenberg.com/ramblings/158
6
www.tanitsorat.com/file/01-วิเคราะห์ เศรษฐกิจฝ่ าวิกฤติปี09.ppt
http://www.thaireform.in.th/various-reform-dimensions/create-honest-livelihood/item/300-
2010-01-08-04-55-41.html
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Overall, economic will effect photo studio business about inside, 1st service line which the most of
service will be taken at studio shop. But it should not affect much for the 2nd service line, field trip
for graduation event. Because people in Thailand perceive that graduation event is very important
even their parent will come in this ceremony. Therefore, it is not a big deal for 2nd product line when
comparing the quantity of students who graduated in each University and photography. The ratio is
highly different.
Moreover, business has to adapt for economic growth. If it is falling, launching promotion to
motivate customer is needed
However, this business always gets money by cash, which is more convenience than the other
business. Thai people and Chiang Rai people also perceive the graduation ceremony which is very
important for them. So, it does not matter that falling or increasing Chiang Rai‟s economic will
influence photo studio business to change the way of receiving money. Meepo studio will not gain
income only walk in customers, but Field trip is the second option to get a profit from this business
because the trend and giving important for graduation ceremony of Thai people.
Social and environment factors

Thais is a hierarchical society and believe in the Karma because of our culture and Buddha
region. Thai‟s society is a group oriented and Thailand is a country of belief which believes in
Buddha 7(mongabay, 2009) and approximately 80 percent of Thai population is Buddhism. Thais is
focused on the relationship between come first. The important one has to look after his subordinates.
Generally, senior people or socially highest ranking person receives the most respect from younger or
junior of ranking. They think that family is the most important for life and there are living in a huge
family in every level of age.
According to Chiang Rai population, there are 1,194,933 people (Thai government data base,
2009) and Chiang Rai is located in the northern of Thailand. More than half of population is local
Chiang Rai people who live in Chiang Rai. Thus, there are also more than one University located in
Chiang Rai for example Mae Fah Luang University and Rarchapat Chiang Rai University. These are
the opportunity for fieldtrip jobs in graduation ceremony around Chiang Rai and the northern of
Thailand. There are potential markets for our studio for example the graduated student who graduated
in Mae Fah Luang Universtiy since 2009, there are also our customers for our studio.
7
http://www.mongabay.com/reference/country_studies/thailand/SOCIETY.html
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Technology factors
Thailand is country that distributed the technological and industrial development into
world-wide. Thailand has own expertise and professional technology department 8who increase
the value added at every stage of Thai‟s production. Thailand is also created, exported and
imported technologies around the world for example the electrical, electronics, software and
digital content industries (Ministry of Science and Technology, 2010). However, Thailand is
strengthening competitive potential in world-wide markets and also attracting foreign investment
to join with Thai industry.
According to Ministry of Science and Technology information, Thailand technology

equipment is going developing and communicated faster because of the international competitive. So,
this is will be the advantage for the studio and the studio will use all the technology equipment to
support our business for example studio cameras, graphic designed computers, high quality printer
and internet. The Internet is a large media for communication to exchange the information and camera
is the most important equipment to support the studio. So, there are enough for supported technology
equipment for doing studio business and it will be deserved the customers satisfaction. Finally, all the
technology equipment supported is going to create the competitive advantage for Mee Poo studio
business, when the studio can apply the technology equipment to reach the customer needs. Meepo
studio is not focused on supporting technology only, but also focused on to be a service leading in
Chiang Rai. Sometimes, best service provider is not enough, but the studio also needs good equipment
to support out business (Shown in figure 3.1: supporting equipment).
Supporting equipment
Figure 3.1: Photos supporting
8
http://www.most.go.th/eng/
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Source: www.google.com
3.1.2 Competition Analysis (3C Analysis)

Competitor Analysis
The competitive of studio business around Chiang Rai is not high competition. Many studios
are the small studio (chiangrai.777designz, 2010) and there are not provided with field trip
photographer service. This is strategy that created a different strategy from others competitors. So,
Meepo studio is divided by 2 categories of competitor, these are direct competitors, 4 wedding studios
around Chiang Rai city, and indirect competitors, 6 photography companies.
Direct competitors
Bliss Studio
Address: 643/6 Audtrakit road, district Wiang, sub-district Mueang, Chiang Rai
Product
- Portraits photography.
- Product and food photograph.
- Monochrome Find Art photograph.
- The strength of studio is they present about natural portrait photography, they fix in
personalize of customer as they concept that “You will look best in the way that you are”.
- Bliss studio guarantee that they product has high quality and you can store it more than sixty
years.
- Photographer is the professional from America.
Price
- Photo Size 8x10 inches = 200 Baht

- Photo Size A4 (8.25x11.75 inches) = 250 Baht
- Photo Size A3 (8.25x11.75 inches) = 500 Baht
- Photo Size A3Plus (8.25x11.75 inches) = 650 Baht
- Photo Size 20x24 inches = 1,200 Baht
25
Place
- Bliss studio 9located near The Great Monument of King Meng Rai opposite the TOT‟s office.
- They are branch of The Bliss studio from Bangkok.
Promotion
- Bliss studio makes brochures to advertise them and attract people to know them.
- Promotion of Bliss studio is unstable; they have only one promotion is reduced the price of
product in their promotion period.
Memogallery Photography
Product
- Portraits photography.
- Food and pack shot photograph.
- Wedding and ceremony and field trip.
- Services of Memory Studio are makeup in special event, wedding pictures, open studio for
rent
- Photographer is more expertise and experience (more than 6 years).
Price
Wedding and ceremony or special event
- Package A 3,500 Bath
Choose 1 period of time, morning or evening
7.00 am. - 12.00 am.or 6.00 pm. – 10.00 pm.
- 1 photographer
- Unlimited photograph
- Edit and re-touch photo
- DVD with beautiful cover and 1 special design DVD‟s box cover.
9
http://www.thebliss-studio.com/
26
- Package B 6,500 Bath
2 periods of time, morning and evening
7.00 am. - 12.00 am.and 6.00 pm. – 10.00 pm.
- 1 photographer
- Free studio lighting and umbrella (1,500 Bath)
- Package C 6,500 Bath
Choose 1 period of time, morning or evening
7.00 am. - 12.00 am.or 6.00 pm. – 10.00 pm.
- 2 photographers
- Package D 8,500 Bath
2 periods of time, morning and evening
7.00 am. - 12.00 am.and 6.00 pm. – 10.00 pm.
- 2 photographers (1 photographer at morning and 1 photographer at evening),

Place
- Memogallery Photography studio located in Chiang Rai.

27
Promotion
- The most promotion of Memogallery Photography 10is discount.

- The special promotions received when the customers buy every product from us more than
1,500 Baht. The customers will be received VIP member card.
- Family photo will be included as second promotion with VIP member card.
Remarks: the period of member card is 1 year and 10 percent off every time when the customer
shown this card.
Mild Studio
Address: 80/1-2 Super highway Road, district Wiang, sub-district Mueang, Chiang Rai
Owner: Malai Kornkumsin
Product
- Main services of Mild studio are wedding gown rental, makeup and hairdo, wedding pictures,
wedding card design, and keepsake.
- They opened the business in high season of wedding.
- Photographer is more expertise and experience.
- For the bridal dresses they import from Europe, so the design and pattern may be different
from others
- Mild Studio is the same branch of my photography where located near Samakkhi Wittayakom
School and well known for Chiang rai people
Price
- They set price is not too expensive to compete with others studio.
Place
- This store located on Superhighway road which is the place that the customer can see and
convenience to go, and it is not far from our store
- They decorated store like Europe style
10
http://www.memogallery.net/
28
- There is not promote via internet
Promotion
- Package 1,900 Baht
- Photo with Louis frame Size 8x10 inches 1 piece

- Photo with frame Size 6x8 inches 1 piece
- Photo Size 6x8 inches 5 pieces


- Photo with Louis frame Size 8x10 inches 2 pieces


29

- 35 actions with album

- 40 actions with CD photo album selection

- 45 actions with CD photo album selection
* All package including makeup and hairdo
Memory Studio
Address: 782/4 Singhakai Road, district Wiang, sub-district Mueang, Chiang Rai
Owner: Danai Manohan
Product
- Services of Memory Studio are wedding gown rental, makeup and hairdo, wedding pictures,
wedding card design, and keepsake.
30
- The strength of this store is beautiful and natural photography.

- Owner of this studio is photographer, so it‟s can save cost to hire photographer.
- The average of customer per month is sixty couples which is high number of customer.
Price
- Photogravure price

Remark: Adding price if re-touch 50 Baht each photo.
- Vinyl price
- Per 1 square meter 250 Baht

- Poster size 199 Baht
- Poster size with art work 299 Baht
- Wedding ceremony
- Morning 4,500 Baht

• Photo Size 4x6 inches 100 pieces
- Evening 5,500 Baht

• Photo Size 4x6 inches 100 pieces
Remark: If need more photographer or candid each 2,000 Baht
Place
- The store located near The Great Monument of King Meng Rai which in the tourism place
- Memory studio advertisement in many media such as radio, internet website, and Chiang
Rai‟s guidebook, so these will make the customer known them and easy to contact to the store.
31
Promotion
- Wedding Package 5,990 Baht

- Photo Size 16x20 inches 1 piece
- Photograph set with makeup and hairdo (Studio) 2 sets
- Photo music box
- Bridal dress for bride 1 set

- Traditional Thai dress for bride 1 set
- Traditional Thai dress for groom 1 set

- Traditional Thai dress for bride 1 set
- Makeup and hairdo in wedding ceremony 1 time
- Bridal dress for groom 1 set


- Album 4 in 1


32

- Album 4 in 1

- Photograph set with makeup and hairdo (Studio and outdoor)
- 2 sets
- Album 4 in 1
- LCD album with Crystal cover Size 10x12 inches 10 pages

- Photo (Artwork) Size 20x60 inches 1 piece
Remark: Every package will get DVD high resolution all files of photos for free which is the customer
not add more money like others studio.
Indirect competitors
 Monrak:869/24 Phaholyothin Road, Tambon Wiang, Muang, Chiang Rai 57000 Tel. 053-
711158, 053-752258
 Alfa Photo: 431 / 6 BunpaprakarnRoad, Tambon Wiang, Muang District, Chiang Rai 57000
Tel. 053-752059, 081-6814079
 Ban film: 1060/3-4Sanambin Rode,Tambon Wiang, Muang, Chiang Rai 57000 Tel. 053-
601362
 Photo center: 870/11 Tambon Wiang, Muang, Chiang Rai 57000 Tel. 053-740697
 Denha photo: 28/35 Rajyotha Road, Tambom Rob Wiang, Muang, Chiang Rai, 57000 Tel.
053-758388, 081-8827414
 Max photo and computer service:497 / 1 Wiang Chai Road, Muang ,Chiang Rai, Tel. 053-
768653, 085-0302293
33
According to the competitor analysis, there are 2 ways to analysis, direct competitor and
indirect competitor analysis; these are 4 main studios in downtown (direct competitors) and 6 small
shops for photo (indirect competitors). So, there are a lot of competitors around Chiang Rai. We think
that Meepo studio will set the price in the middle volume which is the standard as indirect competitor,
but the highest quality is Memory studio. The different strategy will be leading of servicing in this
business and we will create the new loyalty customers by service value added for our customers. From
this information, Meepo studio will set the target in the middle class of customer who has in a middle
income level.
Customer Analysis
Mee Poo studio is the business that providing the service photographer to every customers in
Chiang Rai province. The studio is focused on two lines, walk in customers and field trip around
Thailand, who are the main customers. The studio will provide the expertise and professional
photographers who trained by Meepo studio to serve the best service to our customers.
1. Walk in customers, the studio will focus on the family target market, but main target
market is wedding ceremony. The average of age is above 20 years old, is a couple. And
the studio will focus on medium of customers. There will be potential market
segmentation for the studio. We think average of age has higher demand and power to
pay as a wedding photography.
2. Field trip customers, this target market will be graduated from bachelor degree in the
University around Thailand. The average of age is between 22 to 25 years old. And
wedding ceremony around Chiang Rai, 9 provinces in the northern, this is the second
revenue for the studio.
Meepo studio is divided by two groups of target segmentation and there are will be including
the customers around Chiang Rai and neighboring provinces around Thailand, above 15 years old is
11
approximately 1,194,933 people (Chiang Raiorg, 2009) and number of graduated students are
12
approximately 525,940 people (tanitsorat, 2009), which is creating opportunity to our business.
11
http://chiangrai.nso.go.th/main.jsp
12
www.tanitsorat.com/file/01-วิเคราะห์เศรษฐกิจฝ่ าวิกฤติปี09.ppt
34
Table 3.1: Number of population from registration record by Chiang Rai province, 2008 – 2009
Male Female Total Male 2009 Female Total 2009

2008 2008 2008 2009
Chiang Rai Province 606,775 620,542 1,227,317 588,850 606,083 1,194,933
Municipal area 107,221 115,994 223,215 302,145 156,267 145,878
Non-municipal area 499,554 504,548 1,004,102 442,972 449,816 892,788
Source: Department of Provincial Administration, Ministry of Interior
Table 3.2: the graduated day in Thailand, 2009

January, 2009
University Graduated Day Graduated Province Past

Rehearsal Day
Srinakharinwirot 2 January 2009 21 December 2008 Bangkok Central

University
Siam University 4 January 2009 - Bangkok Central
Thaksin University 5 January 2009 - Songkhla Southern
Pathumthani University 18 January 2009 11 January 2009 Pathumthani Central
Tapee College 21-22 January 2009 - Surathani Southern
Assumption University 24 January 2009 - Bangkok Central
Ramkhamhaeng University 25-30 January 2009 - Bangkok Central
Saint John's University 25 January 2009 24 January 2009 Bangkok Central
February, 2009

Rehearsal Day
Rambhai Barni Rajabhat 11 February 2009 - Chanthaburi Eastern

University
The University of Central 14 February 2009 13 February 2009 Nakhonsawan Northern

Thailand
Bangkok University 14-15 February - Bangkok Central

2009
Mae Fah Luang University 16 February 2009 14 February 2009 Chiang Rai Northern
Bansomdejchopraya Rajabhat 19 February 2009 - Bangkok Central

35
University
Muban Chombueng Rajabhat 21 February 2009 - Ratchaburi Western

University
March, 2009

Rehearsal Day
Bangkok Suvanabhumi 15 March 2009 13 March 2009 Bangkok Central

College
Rajamangala University of 23-25 March 2009 - Nakhon North

Technology Isan Ratchasima eastern
Phuket Rajabhat University 23 March 2009 - Phuket Southern
Rajamangala University of 23 March 2009 - Bangkok Central

Technology Suvarnabhumi
Rajamangala University of 24 March 2009 - Nakhon Central

Technology Rattanakosin Pathom
Rajamangala University of 24 March 2009 - Chiang Mai Northern

Technology Lanna
Rajamangala University of 25 March 2009 - Bangkok Central

Technology Phra Nakhon
April, 2009

Rehearsal Day
Chiang Mai Rajabhat 18 April 2009 - Chiang Mai Northern

University
Phetchabun Rajabhat 21 April 2009 17-19 April 2009 Phetchabun Central

University
May, 2009

Rehearsal Day
Mission College 17 May 2009 - Saraburi Central

36
June, 2009

Rehearsal Day
Nakhon Phanom University 16 June 2009 - Nakhon North

Phanom eastern
July, 2009

Rehearsal Day
Mahidol University 6 July 2009 5 July 2009 Bangkok Central
Tapee College 10 July 2009 - Surathani Southern
August, 2009

Rehearsal Day
Walailak University 6 August 2009 - Nakhonsi Southern

thammarat
-
Saint Louis College 8 August 2009 Bangkok Central
Thammasat University 13 August 2009 - Bangkok Central
September, 2009

Rehearsal Day
Burapha University 15 September 2009 - Chonburi Eastern
Asian University 23 September 2009 - Chonburi Eastern

37
October, 2009

Rehearsal Day
Phitsanulok College 3 October 2009 - Phitsanulok Central
Thongsook College 3 October 2009 27 September Bangkok Central

2009
Suranaree University of 14 October 2009 - Nakhon North

Technology Ratchasima eastern
November, 2009

Rehearsal Day
University of the Thai 20 November 2009 14-15 November Bangkok Central

Chamber of Commerce 2009
Santapol College 22 November 2009 - Udon Thani North

eastern
Sakon nakhon rajabhat 26 November 2009 13-15 November Sakon nakhon North
university 2009 eastern
December, 2009

Rehearsal Day
Lumnamping College 13 December 2009 12 December Tak Western

2009
Srinakharinwirot University 14 December 2009 12 December Bangkok Central

Bangkok 2009
Rajamangala University of 16 December 2009 - Khonkaen North

Technology Isan Khonkaen eastern
Campus
Rajamangala University of 16 December 2009 - Nakhon North

Technology Isan Ratchasima eastern
Rajamangala University of 16 December 2009 13 December Sakon Nakhon North

Technology Isan Sakon 2009 eastern
Nakhon Campus
38
Rajamangala University of
Technology Tawan-Ok 16 December 2009 11 December Bangkok Central
Chakrabongse Bhuvanarth 2009
Campus
Yonok University 19 December 2009 - Lampang Northern
Ratchathani University 20 December 2009 18 December Udon Thani North

2009 eastern
Ubon Ratchathani University 21 December 2009 - Ubon North

Ratchathani eastern
Khonkaen University 22 December 2009 - Khonkaen North

eastern
Southern College 23 December 2009 22 December Nakhonsitham Southern

2009 marat
Mahasarakham University 23 December 2009 - Mahasarakha North

m eastern
Source: http://www.job.mua.go.th/codes/index.php
39
Competitive Analysis
Thailand is a country that emphasized to photography studio and many studios provide high
quality around Thailand and Thai‟s are giving important for taking a photo (thaireform, 2010)
especially Bangkok and Chiang Mai, but Chiang Rai does not have any studio that provided high
quality product and completely equipment in one place. However, Meepo studio will provide the best
service to our customers. The studio is established loyalty customers by value added and high quality
products from Meepo studio.
Most of the studios in Chiang Rai are operating as a small business around downtown
especially many studios close to King of Chiang Rai statue. So, if Meepo is operated in Chiang Rai,
there is not high competition in this business. In other hand, the most important challenging the
competitors are price competition, service, product quality, promotions and vary of the product line.
So, the best way to communicate to customers directly is promotion. The studio will be promoted
through the public by radio, billboards, internet and brochures. All of this channel will help Meepo
studio to attach to the customers directly. Finally, the studio will be focused on the customers‟
satisfaction by created customer loyalty with good service. So, the business will run the business in
Chiang Rai for getting more profit.
3.2 Marketing Mix Strategy
3.2.1 Product
In the Meepo studio, we have products and services start from taking a photo (inside &
outside), printing out the photo and end at framing the photo. The studio will provide 3 packages for
giving more convenience and suitable for demand (the packages is shown the price and produce size).
The customers can choose the best package which is suitable for them. The price will be middle of the
class when comparing with competitor studio. We are giving the middle priced with higher quality
and providing best service (best service is explained in chapter 2.3 product and service). It will
explain what is Meepo service provided to all the customers and this is differentiate that we will use
this strategy to create value added and established brand loyalty in Chiang Rai. The studio will
provide the best service from the customers coming until they go back. We also have the picture
frame for customers to choose and products that contain the including the service to edit the picture in
the computer before printing out to the customers, we do all for serve the customers desire, but the
main job in Meepo studios is a taking a photo.
40
3.2.2 Price
Meepo Studio is provided 3 packages 13for walking in customers to choose what they want
and field trip customers, these are:
Inside the studio
Package A
The standard package, Meepo Studio basic package (A), contains the photos 4x6 inches 10
pieces and photos 8x10 inches 2 piece. Added retouch service (Option) and Limit act is 40 actions.
The price is at 1,490 Baht, which are
Photo Size 4x6 inches 10 pieces

Photo with frame Size 4x6 inches 1 piece
Photo with Louis frame Size 8x10 inches 1 piece
Retouch (Option)
Condition: Limit act is 40/ 30 minutes.
Package B
The package B, Meepo Studio package (B), contain the photos 4x6 inches 20 pieces and
photos 6x8 inches 7 pieces. Added retouch service (Option) and Limit act is 80 actions for 1 hour 30
minutes. The price is at 4,900 Baht, which are

Retouch (Option)
Condition: Limit act is 80/ 1.30 hour
13
http://www.job.mua.go.th/codes/index.php?filename=ScheduleDegree.php
http://www.framethai.com/
http://www.canon.co.th/section/paper/
41
Package C
The package C, Meepo Studio package (C), contain the photos 4x6 inches 40 pieces and
photos 6x8 inches 20 pieces. Added retouch service (Option) and Limit act is 80 actions for 2 hour.

80 actions with CD photo album selection
Retouch (Option)
Condition: Limit act is 80/ 2 hours
Remarks: All package including makeup and hairdo
Field trip
Meepo studio aims 2 types in field trip which are wedding and graduation ceremony.
However, the company focuses on Chiang Rai province first. The other provinces are able to be
service available also, but the customers will pay expense of journey in advanced.
Graduation ceremony
The graduation ceremony, this target market will be graduated from bachelor degree in the
University around Thailand. The average of age is between 22 to 25 years old. This is the second
revenue for the studio. The average number of graduation students is approximately “525,940
people” (tanitsorat, 2009)
The price is 6,000 Baht/day. The maximum limited of time is 8 hours. The over time is only 2
hours/day and the overtime cost is 800 Baht/ hour/ day. Meepo Studio will deliver our service directly
to the customers around Thailand. The customers can contact us through website and phone call also.
Condition: All photo actions with CD photo album selection and retouch (Option). If the customers
want album photo, we will offer a package to the customers in advanced.
Remark: the figure is shown in customer analysis which is 12 months of graduation ceremony in
Thailand University.
42
Wedding
There are 9 provinces, which Meepo studio focuses on it. These are located in north part of
Thailand.14
No. Province
1 Chiang Mai
2 ChaingRai
3 Lampang
4 Lamphun
5 Mae Hong Son
6 Nan
7 Phayao
8 Phrae
9 Uttaradit
The reason why the company forecast rate in very low comparing to the amount of marriage
rate which is “25,849 couples” in 2009 is not much couples might want to use photograph service
which cost is approximately 6,000 Baht including competitors which can be found around northern.
Condition: All photo actions with CD photo album selection and retouch (Option). If the customers
want album photo, we will offer a package to the customers in advanced.
Remark: The expense for wedding will not include account because contract that customers have to
pay every expense, such as gasoline expense or hotel. Generally, general cost should not be too much.
3.2.3 Place
In Meepo studio, we divide into 2 parts which are inside the studio and outside the studio. The
studio will locate in Chiang Rai downtown at Thanalai road because which is located nearby schools
and around of populations (Google, 2010). It is convenience and fast for customers to use the
photograph and other service at Meepo studio. The Meepo studio opens at 9 a.m. to 5 p.m. every day
for 365 days. Taking the photos outside service can be serve all around Thailand, but the cost will be
plus by a travelling cost depends on how far is it from Meepo studio in Chiang Rai.
14
http://203.113.86.149/web_pages/m03093000/services_files/modules52_1.xls
43
Source: http://maps.google.co.th/maps
3.2.4 Promotion
We promote our studio via billboard, radio, brochure and internet. The bill board will be
showed only in the downtown of Chiang Rai which is easier and more direct customer. The radio, we
will advertise at 6.00 p.m. – 8.00 p.m. and 7.00 a.m. – 9.00 a.m. at local radio in Chiang Rai because
it is the time that are many people listening. We will direct advertise to the people in Chiang Rai by
give them a brochure and attach shop opening discount within the brochure for attract the new
customers to come and use the services at Meepo studio. We will build the website, post in many
boards in many website for example www.pramool.com and post on internet communication like hi5
and Facebook for more alternative of advertise, because nowadays, internet is the most popular and
easier way to communication for teenager and it will be more important way to communication in the
future.
Meepo studio will have a promotion according to the season and festival in that time. In the
summer season, we will provide a discount promotion for outside photograph to increase the selling
rating according to the good weather that people love to go outside, in the rainy season we will have
the buy 3 free 1 for taking photos in the studio, because this season is in the school beginning for the
students, to increasing the selling for students and family which don‟t want to take the photo outside
because of the bad weather. In winter season, we will increase the selling rate by a free gift for all the
couple who come to take a photo in the studio and outside the studio. And the other promotion is
according to the festival in that time base on 3 kind of principle promotion that is discount, gift and
free service.
44
Season Promotion Target group Service
Summer Discount 5 – 10 % All Field Trip
Studio
Rainy Discount 5 – 10 % Family & student
Photogragh
Winter Free gift Couple All
Festival Vary All Vary
3.3 STP Analysis
3.3.1 Segmentation
Our segmentation is focus on people that are going to marry per month and live in Chiang Rai
province only, because Meepo service‟s price is in medium range, so it will have more possibility
chance that can tell how many of direct customer who will use Meepo service. In 2009, there are
15
1,227,217 populations in Chiang Rai and 4,626 people who married (registered) (Department of
Provincial Administration, Ministry of Interior, 2010).
15
http://203.113.86.149/web_pages/m03093000/services.html
45
Figure: 3.2.1: the population and wedding registered in Chiang Rai, 2009
Source: http://203.113.86.149/web_pages/m03093000/services.html
3.3.2 Target
We have separated our target into 2 groups which is inside the studios group and outside the
studios group. For inside group, our target is a person whose income is more than 10,000 baht per
month in Chiangrai, because this group will have enough demand to use Meepo service. In Chiang
Rai the population who has income more than 10,000 baht per month are 9.2% of all population in
Chiang Rai (Department of Provincial Administration, Ministry of Interior, 2010), which is equal
112,913.164 person. Although we focus on this group but we welcome to everybody and we will
increase more target group in the future.
46
Resource: http://203.113.86.149/web_pages/m03093000/services.html
3.3.3 Positioning
Meepo studio is in the medium to high price range with serving high quality of service that is
the highest service quality in Chiang Rai. Our high quality service means, our service will depend on
fulfilling customer‟s desire, need and want. We will set it to be the main point, like let‟s do what the
customers want first, we will let the customers desire their package (A, B or C) that is our high quality
of service. We will create customer loyalty by our service which is different from others and this will
create competitive advantage. Our high quality service also means we are bringing the greatest
technology of picture to the customers; we have high technology of printer which can print out the
pictures that have high definition and shade of color. The papers of picture we are using can endure to
the weather and water because it make from the high innovation and technology (including cameras
and high quality printer) that are using the better film to cover the papers, the customers will sure that
their pictures will be still there with them for a long time.
47
The positioning of MeePo studio
Service
MeePo
Mild
Memo Memory
Bliss
Price
Figure 3.3.3.1: Meepo Studio positioning is the highest service and average in pricing
3.4 Sales Forecast/Profit Estimation
 Number of marriage in 2007 = 4,604 couple
Regarding to the reference, which the amount of marriage in Chiang Rai in year 2008 was 4,906
couple and 4,626 in 2009.
Household Sale Forecast
From the reference, the company forecast that the most of customers which calculated in
household that have income per month that is more than 30,000 Baht, the percentage is 6.8 percent of
population in Chiang Rai16. Then Meepo combines the percentage with the population of household in
16
http://chiangrai.nso.go.th/nso/project/table/files/chrai/S-ses/2552/000/chrai_S-
ses_2552_000_00000201.xls
48
Chiang Rai, which are383,74817. That means 26,095 households in Chiang Rai, which have power to
use Meepo Studio‟s service.
However, the company forecast that the amount of family should be less than 100 at the
beginning and keep going up 2% every year because of marketing strategy and word mouth-to-mouth
power, which it mentioned above.
In additional, the company forecast that sale should be increased in every festival, such as,
New Year, Chinese New Year, Valentine day, Song Karn or Thailand New Year, and at the end of
year.
There are 3 packages available for customers in different of price depending on amount of
photos especially the size of pictures.
The amount of sale in each package of household will be distributed, Package A that is the
lowest price that is 50%, Package B is 35%, and 15% is for Package C.
When the amount of customers are increased, there is some lack of estimation which one of
package has to round down, so the last package or package C is chosen because it has high possibility
that it is hard to sell.
The company forecasts that the most of customers will use the middle price of service
because its price can be reached for everyone.
17
http://chiangrai.nso.go.th/nso/project/table/files/chrai/S-spk/2551/000/chrai_S-
spk_2551_000_00000300.xls
49
Field trip
Meepo Studio aims 2 types in field trip which are wedding and graduation ceremony.
However, the company focuses on Chiang Rai province first. The other provinces are able to be
service available also but customers will pay expense of journey. , these are:
Graduation Ceremony
Now a day, people which are graduated bachelor degree have increased and also the group of
people who willing to get the best pictures for memories in the rare event of their life are enlarging in
the same way, Addition, by the increasing number of populations also. Hence, there is the opportunity
for us which can increase the income to our company in the same time in another way that is a field
trip service in graduation ceremony. In field trip service graduation ceremony, we will provide the
photographer to take pictures in each university which have graduated students in bachelor‟s degree,
we also already have date of the graduation ceremony for each university which not arrange on the
same day. Then we will have the service to retouch the photos before send it back to the customer‟s in
3 to 5 days exclude the time of delivery. The customers can order to do anything in the way they want
to in every steps from the kind of photo paper, the style of the taken picture, the feeling of the picture
they want, the color tone, light, shadow, and etc. So the customers will surely that they will get what
they need exactly. The price of this service is around 4,000 and 2,500Baht for a full day and a half
day, moreover it is already included the price of gas but it can be changeable depends on some factor
such as the very high gas price.
The sale for each year is fixed 28 sales which is 168,000 Baht per years, because the
gradation day is fixed and the photographer we available also fix for 1 person in each graduation day.
So our sale in graduation for fieldtrip is fixed every year. By the unchanged sales we can estimate the
income, cost and any plan we are going to do more easily.
Price & duration
Price Time Duration
6,000 Baht 8.00 – 12.00, 13.00 – 17.00 8 hours
3,250 Baht 8.00 – 12.00 or 13.00 – 17.00 4 hours

50
Wedding
There are 9 provinces, which Meepo Studio focuses on it; these are located in north part of
Thailand.18
No. Province
1 Chiang Mai
2 ChaingRai
3 Lampang
4 Lamphun
5 Mae Hong Son
6 Nan
7 Phayao
8 Phrae
9 Uttaradit
Sale forecast for wedding should be growing rate of sale because at the first period, the
company is not much famous to serve customers.
The company forecast that the first year should have 2 events per month. Then sale increase 1
time per month in every year.
The reason why the company forecast rate in very low comparing to the amount of marriage
rate which is 25,849 couples in 2009 is not much couples might want to use photograph service which
cost is approximately 6,000 Baht including competitors which can be found around north part.
Remark: The expense for wedding will not include account because contract that customers have to
pay every expense, such as gasoline expense or hotel. Generally general cost should not be too much.
18
http://203.113.86.149/web_pages/m03093000/services_files/modules52_1.xls
51
Year 2012
Sale Volume Raining season
1 2 3 4 5 6 7 8 9 10 11 12
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Product and
Service Price Cost Sale Volume
Studio Package
Package A 1,490 578 40 42 13 26 13 13 13 13 13 16 26 34 262
Package B 4,900 953 28 29 9 18 9 9 9 9 9 11 18 24 182
Package C 12,900 1,377 12 13 4 8 4 4 4 4 4 5 8 10 80

Field trip
Wedding 6,000 600 2 2 2 2 2 2 2 2 2 2 2 2 24
Graduation 6,000 1,600 6 4 6 2 1 - 1 2 - 2 1 3 28

Total 88 90 34 56 29 28 29 30 28 36 55 73 576
Sale
Product and
Service Price Cost Sale
Studio-wedding
Package A 1,490 578 59,600 62,580 19,370 38,740 19,370 19,370 19,370 19,370 19,370 23,840 38,740 50,660 390,380
Package B 4,900 953 137,200 142,100 44,100 88,200 44,100 44,100 44,100 44,100 44,100 53,900 88,200 117,600 891,800
Package C 12,900 1,377 154,800 167,700 51,600 103,200 51,600 51,600 51,600 51,600 51,600 64,500 103,200 129,000 1,032,000
Field trip
Wedding 6,000 600 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,000
Graduation 6,000 1,600 36,000 24,000 36,000 12,000 6,000 - 6,000 12,000 - 12,000 6,000 18,000 168,000
Total 399,600 408,380 163,070 254,140 133,070 127,070 133,070 139,070 127,070 166,240 248,140 327,260 2,626,180
52
Cost
Product and
Service Price Cost Sale
Studio-wedding
Package A 1,490 578 23,120 24,276 7,514 15,028 7,514 7,514 7,514 7,514 7,514 9,248 15,028 19,652 151,436
Package B 4,900 953 26,684 27,637 8,577 17,154 8,577 8,577 8,577 8,577 8,577 10,483 17,154 22,872 173,446
Package C 12,900 1,377 16,524 17,901 5,508 11,016 5,508 5,508 5,508 5,508 5,508 6,885 11,016 13,770 110,160
Field trip
Wedding 6,000 600 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 14,400
Graduation 6,000 1,600 9,600 6,400 9,600 3,200 1,600 - 1,600 3,200 - 3,200 1,600 4,800 44,800
Total 77,128 77,414 32,399 47,598 24,399 22,799 24,399 25,999 22,799 31,016 45,998 62,294 494,242
53
Year 2013
1 2 3 4 5 6 7 8 9 10 11 12
Product and Service Price Cost Sale Volume
Studio Package
Package A 1,490 578 79 84 26 52 26 26 26 26 26 32 53 68 524
Package B 4,900 953 55 58 18 36 18 18 18 18 18 22 37 48 364
Package C 12,900 1,377 24 25 8 16 8 8 8 8 8 9 16 20 158

Field trip
Wedding 6,000 600 3 3 3 3 3 3 3 3 3 3 3 3 36
Graduation 6,000 1,600 6 4 6 2 1 - 1 2 - 2 1 3 28
Total 167 174 61 109 56 55 56 57 55 68 110 142 1,110
Sale
Product and Service Price Cost Sale
Studio-wedding
Package A 1,490 578 117,710 125,160 38,740 77,480 38,740 38,740 38,740 38,740 38,740 47,680 78,970 101,320 780,760
Package B 4,900 953 269,500 284,200 88,200 176,400 88,200 88,200 88,200 88,200 88,200 107,800 181,300 235,200 1,783,600
Package C 12,900 1,377 309,600 322,500 103,200 206,400 103,200 103,200 103,200 103,200 103,200 116,100 206,400 258,000 2,038,200
Field trip
Wedding 6,000 600 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 216,000
Graduation 6,000 1,600 36,000 24,000 36,000 12,000 6,000 - 6,000 12,000 - 12,000 6,000 18,000 168,000
Total 750,810 773,860 284,140 490,280 254,140 248,140 254,140 260,140 248,140 301,580 490,670 630,520 4,986,560
54
Cost
Studio-wedding
Package A 1,490 578 45,662 48,552 15,028 30,056 15,028 15,028 15,028 15,028 15,028 18,496 30,634 39,304 302,872
Package B 4,900 953 52,415 55,274 17,154 34,308 17,154 17,154 17,154 17,154 17,154 20,966 35,261 45,744 346,892
Package C 12,900 1,377 33,048 34,425 11,016 22,032 11,016 11,016 11,016 11,016 11,016 12,393 22,032 27,540 217,566
Field trip
Wedding 6,000 600 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 1,800 21,600
Graduation 6,000 1,600 9,600 6,400 9,600 3,200 1,600 - 1,600 3,200 - 3,200 1,600 4,800 44,800
Total 142,525 146,451 54,598 91,396 46,598 44,998 46,598 48,198 44,998 56,855 91,327 119,188 933,730
55
Year 2014
1 2 3 4 5 6 7 8 9 10 11 12
Studio Package
Package A 1,490 578 117 125 39 78 39 39 39 39 39 47 78 102 781
Package B 4,900 953 82 88 27 55 27 27 27 27 27 33 55 71 546
Package C 12,900 1,377 35 38 12 23 12 12 12 12 12 14 23 31 236

Field trip
Wedding 6,000 600 4 4 4 4 4 4 4 4 4 4 4 4 48
Graduation 6,000 1,600 6 4 6 2 1 - 1 2 - 2 1 3 28
Total 244 259 88 162 83 82 83 84 82 100 161 211 1,639
Sale
Studio-wedding
Package A 1,490 578 174,330 186,250 58,110 116,220 58,110 58,110 58,110 58,110 58,110 70,030 116,220 151,980 1,163,690
Package B 4,900 953 401,800 431,200 132,300 269,500 132,300 132,300 132,300 132,300 132,300 161,700 269,500 347,900 2,675,400
Package C 12,900 1,377 451,500 490,200 154,800 296,700 154,800 154,800 154,800 154,800 154,800 180,600 296,700 399,900 3,044,400
Field trip
Wedding 6,000 600 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 24,000 288,000
Graduation 6,000 1,600 36,000 24,000 36,000 12,000 6,000 - 6,000 12,000 - 12,000 6,000 18,000 168,000
Total 1,087,630 1,155,650 405,210 718,420 375,210 369,210 375,210 381,210 369,210 448,330 712,420 941,780 7,339,490
56
Cost
Studio Package
Package A 1,490 578 47,396 50,864 15,606 31,790 15,606 15,606 15,606 15,606 15,606 19,074 31,790 41,038 315,588
Package B 4,900 953 33,355 36,214 11,436 21,919 11,436 11,436 11,436 11,436 11,436 13,342 21,919 29,543 224,908
Package C 12,900 1,377 - - - - - - - - - - - - -

Field trip
Wedding 6,000 600 3,600 2,400 3,600 1,200 600 - 600 1,200 - 1,200 600 1,800 16,800
Graduation 6,000 1,600 390,400 414,400 140,800 259,200 132,800 131,200 132,800 134,400 131,200 160,000 257,600 337,600 2,622,400
Total 474,751 503,878 171,442 314,109 160,442 158,242 160,442 162,642 158,242 193,616 311,909 409,981 3,179,696
57
Year 2015
1 2 3 4 5 6 7 8 9 10 11 12
Studio Package
Package A 1,490 578 157 167 52 104 52 52 52 52 52 63 104 136 1,043
Package B 4,900 953 110 117 37 73 37 37 37 37 37 44 73 95 734
Package C 12,900 1,377 47 50 16 31 16 16 16 16 16 19 31 41 315

Field trip
Wedding 6,000 600 5 5 5 5 5 5 5 5 5 5 5 5 60
Graduation 6,000 1,600 6 4 6 2 1 - 1 2 - 2 1 3 28
Total 325 343 116 215 111 110 111 112 110 133 214 280 2,180
Sale
Studio-wedding
Package A 1,490 578 233,930 248,830 77,480 154,960 77,480 77,480 77,480 77,480 77,480 93,870 154,960 202,640 1,554,070
Package B 4,900 953 539,000 573,300 181,300 357,700 181,300 181,300 181,300 181,300 181,300 215,600 357,700 465,500 3,596,600
Package C 12,900 1,377 606,300 645,000 206,400 399,900 206,400 206,400 206,400 206,400 206,400 245,100 399,900 528,900 4,063,500
Field trip
Wedding 6,000 600 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 360,000
Graduation 6,000 1,600 36,000 24,000 36,000 12,000 6,000 - 6,000 12,000 - 12,000 6,000 18,000 168,000
Total 1,445,230 1,521,130 531,180 954,560 501,180 495,180 501,180 507,180 495,180 596,570 948,560 1,245,040 9,742,170
58
Cost
Studio-wedding
Package A 1,490 578 63,580 67,626 21,386 42,194 21,386 21,386 21,386 21,386 21,386 25,432 42,194 54,910 424,252
Package B 4,900 953 44,791 47,650 15,248 29,543 15,248 15,248 15,248 15,248 15,248 18,107 29,543 39,073 300,195
Package C 12,900 1,377 - - - - - - - - - - - - -

Field trip
Wedding 6,000 600 3,600 2,400 3,600 1,200 600 - 600 1,200 - 1,200 600 1,800 16,800
Graduation 6,000 1,600 520,000 548,800 185,600 344,000 177,600 176,000 177,600 179,200 176,000 212,800 342,400 448,000 3,488,000
Total 631,971 666,476 225,834 416,937 214,834 212,634 214,834 217,034 212,634 257,539 414,737 543,783 4,229,247
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Year 2016
1 2 3 4 5 6 7 8 9 10 11 12
Studio Package
Package A 1,490 578 196 209 65 131 65 65 65 65 65 78 131 170 1,305
Package B 4,900 953 137 146 46 91 46 46 46 46 46 55 91 119 915
Package C 12,900 1,377 59 63 20 39 20 20 20 20 30 23 39 51 404

Field trip
Wedding 6,000 600 6 6 6 6 6 6 6 6 6 6 6 6 72
Graduation 6,000 1,600 6 4 6 2 1 - 1 2 - 2 1 3 28
Total 404 428 143 269 138 137 138 139 147 164 268 349 2,724
Sale
Studio-wedding
Package A 1,490 578 292,040 311,410 96,850 195,190 96,850 96,850 96,850 96,850 96,850 116,220 195,190 253,300 1,944,450
Package B 4,900 953 671,300 715,400 225,400 445,900 225,400 225,400 225,400 225,400 225,400 269,500 445,900 583,100 4,483,500
Package C 12,900 1,377 761,100 812,700 258,000 503,100 258,000 258,000 258,000 258,000 387,000 296,700 503,100 657,900 5,211,600
Field trip
Wedding 6,000 600 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 432,000
Graduation 6,000 1,600 36,000 24,000 36,000 12,000 6,000 - 6,000 12,000 - 12,000 6,000 18,000 168,000
Total 1,796,440 1,899,510 652,250 1,192,190 622,250 616,250 622,250 628,250 745,250 730,420 1,186,190 1,548,300 12,239,550
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Cost
Studio-wedding
Package A 1,490 578 113,288 120,802 37,570 75,718 37,570 37,570 37,570 37,570 37,570 45,084 75,718 98,260 754,290
Package B 4,900 953 130,561 139,138 43,838 86,723 43,838 43,838 43,838 43,838 43,838 52,415 86,723 113,407 871,995
Package C 12,900 1,377 81,243 86,751 27,540 53,703 27,540 27,540 27,540 27,540 41,310 31,671 53,703 70,227 556,308
Field trip
Wedding 6,000 600 3,600 3,600 3,600 3,600 3,600 3,600 3,600 3,600 3,600 3,600 3,600 3,600 43,200
Graduation 6,000 1,600 9,600 6,400 9,600 3,200 1,600 - 1,600 3,200 - 3,200 1,600 4,800 44,800
Total 338,292 356,691 122,148 222,944 114,148 112,548 114,148 115,748 126,318 135,970 221,344 290,294 2,270,593
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3.5 Marketing Expenses (Sale Incentive)
The studio will be divided by four types of expense, these are

1. Commercial (radio)
2. Brochure
3. Internet
4. Billboard
1. Commercial (radio)
 The studio will be promoted into 2 channels, 90.75 MHz and 107.25 MHz
 The price is 4,000 Baht per month/ 30 second
 Time period is at 17.00 – 19.00 every day
Source: http://www.chiangraifocus.com/webboard/view.php?Qid=8816&cat=2
2. Brochure
 It will be at first day of operating business and every 4 months
 The number of brochure will be 4 A4/ 1 Baht / 1000 pages
 The price is 250 Baht
Source: Mr. Copy interviewed
3. Internet
 The studio will rent at web(hostinglotus, 2010)
 The hosting 5GB price is 500 Baht/ year
 The domain price is 269 Baht
Source: http://www.hostinglotus.com
4. Billboard
 1 billboard in Chiang Rai and changed every the beginning of year
 6 months contract
 The size is 20x24
 The price is 6,000 Baht per 1 billboard
Source: Phone called
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Marketing expenses Year 2012

Expense/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Commercial (radio) 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Making website cost 15,990 15,990
Internet domain hosting 269 269
Internet 500 500
Billboard 36,000 36,000 72,000
Total 137,759

Brochure 250 250 250 250 1,000
Internet 500 500
Billboard 36,000 36,000 72,000
Total 121,500

Brochure 250 250 250 250 1,000
Internet 500 500
Billboard 36,000 36,000 72,000
Total 121,500
63

Brochure 250 250 250 250 1,000
Internet 500 500
Billboard 36,000 36,000 72,000
Total 121,500

Brochure 250 250 250 250 1,000
Internet 500 500
Billboard 36,000 36,000 72,000
Total 121,500
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3.6 Conclusion in market feasibility
According to the Sale forecast, Meepo studio is going to operate the business in Chiang Rai,
at Chiang Rai King R. in 2012. The company will be presented to the public by 4 channels to attack
the customers and focus on the Chiang Rai‟s customers. Meepo studio has 2 main segmentations
which are in the studio and flied trip (outside the company). The main way to promote the public is
radio channel. The studio plans to grow up in 5 years. At the first period, the studio will do continuing
in marketing in every 3 months by brochure and bill boards around Chiang Rai. The Studio believes
that after one year, the company will be known around Chiang Rai market. In every Valentine‟s Day,
the studio will do promoting to attack the bridge and groom who are interested in wedding in this day.
So, this is marketing for our studio at the first period of running business.
The sales of Meepo studio, in month February, the sale will highest (approximately times 3
when comparing to other months), because from the reference, most of couple like to marry in
Valentine‟s Day and the sales will be decrease in May, June, July and August. In the first year (2012),
we estimate the sale to 2% of Chiang Rai couple married which equal 144 couple or 37,948,800 Baht
for the sale of this year who will use our service. We also estimate the sale of our service will increase
2% for each year forward. In year 2016, the sale of Meepo studio will be 336 couple or 2,017,752,800
Baht. This is our first strategy for forecasting in 5 years projects. For the marketing expense cost,
there are stable for the last 4 years which is 121,500 Baht, but the beginning of year 1, the studio pays
137,749 Baht which is higher than other months because Meepo Studio needs to pay for internet
domain hosting. These are all about the marketing expense for the company.
65
Chapter 4 Technical Feasibility Study

66
Chapter 4
4.1 Production and Operation Analysis
4.1.1 Product characteristics

Inside studio – we provide taking photograph inside the room that have studio equipment example
light and blue screen for the best photograph
 Service – the service that we serve inside the studio
In the studio, the photographer will use one camera to take the photograph because he has
enough time to change the lens and any factor. The customer can act any and have many shot of photo
that they want. Every taken photo will be shown in the computer which the customer can delete, select
and print out which picture that they want, also they can copy all the photos they took by writing in
CD-ROM with the cost of 150 Baht. In the studio light, reflect to make the photograph looks better,
and in Meepo studio also has sofa and dolls to be the props in taking photo. The background in Meepo
studios has 10 colors which are white, black, blue, yellow, green, red, brown, purple, pink, gray to
change to feeling of the taken photograph.
 Products – we provide three packages of photograph that will match to the demand of the
customers.
Package A
The standard package, Meepo Studio basic package (A), contains the photos 4x6 inches 10 pieces
and photos 8x10 inches 2 piece. Added retouch service (Option) and Limit act is 40 actions. The price
is at 1,490 Baht, which are
 Photo Size 4x6 inches 10 pieces

 Photo with frame Size 4x6 inches 1 piece
 Photo with Louis frame Size 8x10 inches 1 piece
 Retouch (Option)
 Condition: Limit act is 40/ 30 minutes.
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Package B
The package B, Meepo Studio package (B), contain the photos 4x6 inches 20 pieces and photos
6x8 inches 7 pieces. Added retouch service (Option) and Limit act is 80 actions for 1 hour 30 minutes.

 Condition: Limit act is 80/ 1.30 hour
Package C
The package C, Meepo Studio package (C), contain the photos 4x6 inches 40 pieces and photos
6x8 inches 20 pieces. Added retouch service (Option) and Limit act is 80 actions for 2 hour. The price
is at 12,900 Baht, which are

 80 actions with CD photo album selection
Condition: Limit act is 80/ 2 hours
Field trip – we provide the service to take photograph outside at any place which customers order.
The cost of travelling is separated from the other cost but in normally this cost is free if the place is
not far from the studio more than 20 kilometers.
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Graduation Ceremony
 Service - the service that we serve outside the studio and the staff will go around Thailand
depends on the customers contact to our studio.
Field trip – the cost of field trip photograph is 6,000 Baht per 8 hours in one day, 3,250 Baht
per 4 hour in the morning or in afternoon. The cost in the night is 3,000 baht per 4 hour as the normal
price. The overtime cost is 800 Baht per hour but maximum overall time is not more than 10 hours.
We also have a service in the night which is cost 6,000 Baht/ event/ hour. The traveling cost is 8 Baht
per kilometers far from the Meepo studio which exclude from the taking photo cost. The photographer
will bring 2 cameras which one is to take the normal distance and another one is to take far distance.
Because some situation, the photographer not have enough time to change the lens and any factors.
Other accessories for example reflect, light and flash, the photographer will bring with him is elastic
depends on each style, like, and technical of that photographer.
Wedding Ceremony
 Service - the service that we serve outside the studio and the staff will go for 9 provinces
around Chiang Rai depend on the customers contact to our studio.
Field trip – the cost of field trip photograph is 6,000 Baht per 8 hours in one day, 3,250 Baht
per 4 hour in the morning or in afternoon. The cost in the night is 3,000 baht per 4 hour as the normal
price. The overtime cost is 800 Baht per hour but maximum overall time is not more than 10 hours.
We also have a service in the night which is cost 6,000 Baht/ event/ hour. The traveling cost is 8 Baht
per kilometers far from the Meepo studio which exclude from the taking photo cost. The photographer
will bring 2 cameras which one is to take the normal distance and another one is to take far distance.
Because some situation, the photographer not have enough time to change the lens and any factors.
Other accessories for example reflect, light and flash, the photographer will bring with him is elastic
depends on each style, like, and technical of that photographer.
 Products – Both of field trip, we provide three packages of photograph album that will match
to the demand of the customers (Package A, B and C).
Remark: The package is same as inside studio and price of both field trips are the same price.
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Other service providing
Hair do – we also have a hair do service for the customer who want to have a hair do. The
hair do service we cooperation with First cut shop and SP wedding, haircut. The price is 150 baht to
3,000 Baht depends on the difficult of hair style.
Figure 4.1.1.1: Photos of hair design
(women.kapook, 2010)
Source: http://www. globalfashionreport.com
Makeup – we also have a makeup service for the customer who wants to make up. The makeup
service we cooperation with First cut shop and SP wedding, haircut (h.88db, 2010). The price is 150
baht to 3,000 baht depends on the event that customers order to do.
Figure 4.1.1.2: Photos of hair design

70
Source: http://www. globalfashionreport.com
Dress up – we also have a dress up service for the customer who wants to dress different for change
the feeling of the picture when taking a photo and serve the customers demand. The dress up service
we cooperation with Memory Studio (taradcenter, 2010). The price is 100 baht to 500 baht depends
on the dress that customers order for rent.
Figure 4.1.1.3: Clothes for rent
Source: http://www.shop.weddingsquare.co.th
Frame – we also sell frames for the photograph by provide the example picture of the frame in
the book for choose, the customer can select the style, size and color of the frame. The selected frame
will finish and be sent to the Meepo studio in 1-3 days. We are cooperate with Photo Album Shop
Remark: Other options are cooperation with other professional shore such as hair shop and frame
shop and the hairdo and make up is included.
4.1.2 Service Process
Meepo studio is providing very well priced to the customers with the best service providing
from our employees. The photos are very important to every customer. So, we are providing very
specific about what the customers wanted. The photographer will be very professional in this business
and the photographer will do everything the customers needed and the pictures came out awesome
photo. Every time the customers come, the customers receive a great service no matter who are they.
The whole picture process can be successful and professional because our helped through every step
with a great management team from our studio also. The most important is smiling in every
employees and shop designed.
71
Service steps
 Every time the customers comes, we welcome them with smiling to every one
 Special service for example water and cookie and provide the best service as we can in every
time they asked for
 We will ask what the customers needed
 After we know what the customers needed, the studio will show the customers the best
products and packages to satisfy our customers
 Our employees will be advised to our customers what is the best package and suitable for our
customers. So, we will let they decided and let the customer know about the approximately
price.
 After they agreed, we give more information in the next step how to operate as a real wedding
in computer, this is for the wedding ceremony, but we will operate in 15 days for whole
information for example place and approximately price.
 After 15 days, we will let the customer choose everything for their wedding ceremony for
example wedding gifts, clothes for bride and groom, wedding cards and wedding designed
(this is for wedding ceremony‟s customers).
 The customers pay for 30 percent deposited
 To prepare all the product or service to the customers
 Received the product or service
Condition: More information about service processing is shown in chapter 2.3: Products and Service
Remark: It is separated into two targets which is walk in and field trip customers
Source: Compared brochure’s competitors
4.1.3 Location
MeePo Studio is located in place where is near Suan Tung, center of Chiang Rai province. It
is 200 meters from Kuapayamengrai Bridge or known as new bridge. This is the main road for journal
people. This place will be easy to see according next to main Street.
72
Figure 4.1.3.1: Map of Meepo Studio
Source: http://www.chiangraifocus.com/forums/index.php?topic=40702.0
73
4.1.4 Facility Layout

Initial Structure
Green Hill Property Development limited develops the building that Meepo Studio is located
for office studio. There are 7 units for this project, which the company chooses that is B6.Front wide
is 4.5 meters. Land area is estimated 45 square meters. Style of building has 3 floors, first floor is
empty area with 1 restroom, 2nd floor has one bedroom with rest room, and 3rd floor has 2 bedrooms
and 2 rest rooms. The building has good structure according to the steel, which is produced by
Millenium Steel PLC, known as good steel company.
However, Meepo Studio perceived that it has to be adapted for appropriate with for shop and office.
Figure 4.1.4.1.: Building image of Meepo Studio
Source: http://www.chiangraifocus.com/forums/index.php?topic=40702.0
74
4.1.4.2 Store Layout
Figure 4.1.4.3: 1st floor structure
Referring to the above figure, entry way and it is designed in

transparency including wall which is same side of the door. The
purpose is to see inside clearly and image of Meepo Studio will be
seemed friendly. Then 2 glass cabinets are put to show the
company‟s performance. Moreover, it can persuade customers to be
interested. Living room is set in 2 sofas and little one table, under of
it has work of Meepo in pocket books.
Figure 4.1.4.4: at the backdoor on 1st floor
Counter is at in living room. It is easy and faster to serve customers. At the back of the first
floor, 2 tables for officers, photographers edit the photo. The yellow one at the back is cabinet. It is for
miscellaneous thing.
At the back of the room, which is near stair, the kitchen room will be here and toilet include.
The toilet is only for staff. One sink for washing dish is next to the toilet. The kitchen table is located
on the middle place of the room. 4 chairs are also provided.
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Figure 4.1.4.5: 2ndfloor structure
The wall at east side is closed by black curtain because of studio room; the blue square color
in studio is glass cabinet. The place for taking photos is in 2 nd floor. One sofa and table is in the same
room.4 light studios are set in right side which the amount is 2, and 2 are at left side. The middle place
between light studios is camera. Tripod is always set there. Rest room is available on this floor that is
for only customers. Storage room is also on this floor, it is fortools, which is relevance about studio.
Figure 4.1.4.6:3rd floor structure

76
The 3rd floor is set for only storage room. 2 toilets are also provided although it is not the
purpose of the company according to the building structure. Every equipment and tool, which is not
always used, will be stored on 3rd floor.
Car park
There is car parking that provide for

customers. However, it is not formal because it
seems like parking on street which there are some
little bricks blocked for parking. Meepo Studio is not
able to invest in car park because of lack of area.
F
F
i
g
Figure 4.1.4.7: Car park area
77
4.1.5 Machine/Tools/Equipment
Office
Computer graphic designed
 Imac 27 nich
 core i5
 price: 68,000 Baht
Office computer
 Acer Aspire X1800-631G
 5000M(9007)
 17 inch
 Price: 16,000 Baht
High Quality Printer
 Print
 Line drawings(1 17 sec/page on A1/D
 Color images(2 Fast: 18 sec/page on A1/D or up to 128.5 m²/hr (1383 ft²/hr) on coated media
 Best: 3.4 min/page on A1/D or up to 13.1 m²/hr (141 ft²/hr) on glossy media
 Maximum print speed(1 140 m²/hr (1500 ft²/hr)
 Print resolution Up to 2400 x 1200 optimized dpi from 1200 x 1200 input dpi and
Optimization
 For Photo Paper selected
 Margins
 (top x bottom x left x right)
 5 x 5 x 5 x 5 mm (0.2 x 0.2 x 0.2 x 0.2 in)
 Technology HP Thermal Inkjet
 Ink cartridge colors Chromatic red, magenta, matte black, photo black, yellow, light cyan,
light gray,
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 light magenta
 Ink types HP Vivid Photo Inks
 Ink drop 4 pl (lc, lm, lg, pK), 6 pl (R, M, Y, mK)
 Ink cartridge size 775 ml
 Line accuracy +/- 0.1%
 Minimum line width 0.02 mm (0.0008 in)
 Guaranteed minimum line width 0.067 mm Image quality
 Color accuracy Median 95% of real colors
 Short term color stability in 5 minutes
 Print-to-print repeatability Average
 Maximum optical density 4.5 L* min/2.31 D7
 Price 42,000 Baht
Filing Cabinet
 4 Drawer Fireproof
 Filing Cabinets JIS FRD-II-40
Cabinet
 Index Cabinet Front Show
Sofa
 DIVA L-shape sofa
 Red color

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Fan
 HATARI HA-W16M2
 16 Nich
 Price:998 Baht
Front Table
 Index table collection
Front Counter
 Index counter
Office Desk
 Index office desk
Index Office Chair
 Index working chiar
 Red color

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Office Telephone
 KX-T2373MX
 Speaker inside
Television
 LCD TV SAMSUNG LCD
 32 Nich
Air conditioner
 LG Air Conditioner
 JET COOL
Coffee Machine
 Senseo coffee machine
 Price: 1,200
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Speaker Audio
 SpeakerAudioengine
 Including 6 pieces
 Price: 8100 Baht
Motorcycle
 Fino Mio Rectro Premium
 125 cc.
 Price : 47,000 Baht
Office Car
 Hilux Vigo Extra Cab
 2.5 E Metallic
 2494 cc 4WD
Calculation
 Canon Brand
 LS-120Hi II
 Price: 279 Baht

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Paper (A4)
 Shih-Tzu Brand
 A4 80g. (5 ream)
 Price: 455Baht
Clip Files
 I-YA Brand
 Round (100 pieces)
 Price: 12Baht
Stapler
 Max Brand
 HD-10NX
 Price: 114 Baht
Staple piece
 Elephant brand
 T-10
 Price: 28 Baht
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Punch
 Horse Brand
 H-280
 Price: 70 Baht
Scissors
 Elephant Brand
 OFE 0265
 6.5 inches
 Price: 22 Baht
Pencil
 Horse Brand
 H-9100 2B
 Price: 35 Baht
Eraser
 Staedtler Brand
 52635F
 Price: 4 Baht
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Pen
 Horse Brand
 H-05
 Price: 3.5 Baht
Correcting fluid
 Liquid Paper Brand
 Mini squich
 Price: 47 Baht
Clear adhesive tape
 Uni Tape Brand
 3" 1"x72 y
 Price: 57 Baht
Cutter
 Horse Brand
 Silver
 Price: 26 Baht
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Ruler
 I-On Brand
 12 inches
 White
 Price: 45 Baht
Stamp Pad
 Horse Brand
 Blue color
 Price: 75 Baht
Stamp Pad Ink
 Horse Brand
 Water resistant
 30 cc.
 Blue Color
 Price: 16 Baht
Paper Cutter
 SDI Brand
 # 1861
 33x38.1 cm. B4
 Price: 959 Baht

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Paper Mat
 Argo Brand
 ACM-6090
 60x90 cm. A1
 Price: 810 Baht
File
 Elephant Brand
 210P A4
 3 cm.
 Black color
 Price: 310 Baht/ 6 pieces

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Dressing room
Cloth line
 Hanging 000048
 W30 cm. L110 cm. H180 cm.
Mirror in
 Vintage

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Kitchen
Table and Chair
 Index table and chair 00643
Kitchen Sink
 Index product
 Freestanding kitchen sink
Refrigerator
 Mitsubishi 6.4 Q
 MR-18XA
 Vitamin keeping
Microwave
 Samsung MW73 V

89
Water Heater
 Panasonic NC-TWS22
 Keeping hot longer
 Price: 950Baht
Prestige Dinnerware
 Index Prestige Dinnerware
 Including dishes and cup
Toilet
Mirror in toilet
 Index mirror
 White color
 Price: 450 Baht
Flush toilet
 Toto Nazaz CW-795U-1
 White color

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Basin
 Toto LT942PT942F
 White color
Flush cleaner
 UDC Brand
 White color
 Price: 55 Baht
Shower
 UDC Brand
 White color
 Price: 55 Baht
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4.1.6 Logistics Management

Supply chain management 19is a cross-function approach including managing the movement
of raw materials into an organization, certain aspects of the internal processing of materials into
finished goods, and the movement of finished goods out of the organization and toward the end-
consumer. As organizations strive to focus on core competencies and becoming more flexible, they
reduce their ownership of raw materials sources and distribution channels. These functions are
increasingly being outsourced to other entities that can perform the activities better or more cost
effectively. The effect is to increase the number of organizations involved in satisfying customer
demand, while reducing management control of daily logistics operations and controls the efficient,
effective forward and reverse flow and storage of goods, services and related information between the
point of origin and the point of consumption in order to meet customer & legal requirements. A
professional working in the field of logistics management is called a logistician. (Business dictionary,
2010)
Retailer store order cycle

Retailer→ Packaging → Transportation → Receiver (Meepo Studio)
 Films paper, ordered from P.&.C.SHOP 10/93 Sungsan 5 R. Bang Kare Bangkok 10160
Picture frame, ordered from POP.SHOP 42/6 Raminta Bangkok 10203
 Louis frame and crystal LCD album, ordered from Photo Album Shop,
 3/45 Phrueksatanee 2 Condotel, Soi on Wut 55/2 Prawase
 District, Prawase Sub-District, Bangkok.
Remark: 1) For the wedding ceremony, the studio will cooperate with Memory Studio, 782/4
Singhakai Road, district Wiang, Sub-district Mueang, Chiang Rai, which is located in Chiang Rai
city.
2) For the hairdo‟s customers, the studio will cooperate with First cut, Big C,
Pahoungyathin R. Mueng Chiang Rai and SP wedding, haircut,. S. 13 Sridonchai R.
A.chiengkhong Chiang Rai.
19
http://www.businessdictionary.com/definition/logistics-management.html
92
4.1.7 Facility Management
Figure 4.1.7.1 2ndfloor structure “Facility Management”
Studio (Facility Management)
Sofa
Table
High quality printer
Flash camera
Camera
Background color
Figure 4.1.7.2 2ndStudio (Facility Management)

93
4.1.8 Machine/Tools/Equipment
Studio equipment
Digital Camera
 Canon EOS 5D Mark II
 CMOS 36 x 24 mm
 12.1 effective mega pixels

 Wide sensitivity range
 High-speed performance
 Scene Recognition System
 Active D-Lighting
 Choose from two Live View modes
 DX cropping mode
 Image Sensor Cleaning
 Built-in flash with wireless commander function
 Engineered durability
 Improved Function button feature
 HDMI output (High-Definition TV) supported
 Info display
 My Menu
 Electronic Virtual Horizon
94
Digital Camera
Canon EOS 7D
 22.3 x 14.9 mm CMOS sensor
 RGB Color Filter Array
 Built-in fixed low-pass filter (with self-cleaning unit)
 19 million total pixels
 18 million effective pixels
 3:2 aspect ratio
 RAW
5184 x 3456
3888 x 2592
2592 x 1728
 JPEG
5184 x 3456
3456 x 2304
2592 x 1728
 Canon EF / EF-S lens mount
 1.6x field of view crop
 EOS integrated cleaning system with fluorine coating
 Self-cleaning sensor unit (filter in front of sensor vibrates at high frequency at start-up
and shutdown - can be disabled)
 Dust Delete Data - Data from a test shot is used to 'map' dust spots and can be later
removed using Canon DPP Software

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Battery Grip
 Canon BG-E6
 Canon 5D Mark II Digital SLR
Camera Lens 70-200 mm
 Canon EF 70-200 mm 12.8 mm
Camera Lens 500 mm
 Canon EF 500 mm
 Super Telephoto Lens
Camera Lens17-55mm
 Canon EF 17-55mm
 Angle of View 74°~29°. 53°~19°30‟. 84°~34°
 Price: 32900 baht
Camera Lens 24-70mm
 Canon-ef-24-70mm
 Angle of View 74°~29°. 53°~19°30‟. 84°~34°

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Camera Lens 70-200mm
 Canon-ef-70-200mm
Camera Lens 50mm
 Canon EF 50mm
Studio Flash
 Casa Plus Kit
 Casa (250 WS)
Tripod Camera
 Giottos aluminum tripod MT 9251
 MH 1001-652
Camera Flash
 Sony Flash hotshoe adapter
 Price: 450 Baht

97
Card Reader
 Apacer Mega Sten
 Price: 275 Baht
Memory Stick
 San Disk Extreme III
 4 GB Class 6 SDHC
 Memory Card SDSDRX3-4096-A21
Studio backdrop support
 Lastolite 1108 Backdrop Support Kit
 Support for up to 3m (10ft) wide curtain
and roll up background
Colorama Paper Backdrop Rolls
 4.5ft wide x 36ft long
 Have 55 different colors and shades
 Price: 4000 baht per roll

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View images backdrop
 2.6m wide x 3m long
 Can order the background image
 Price: 2500 baht per roll
Colorama Foam Paper Storage Roll Holder
 Wall mounted brackets, holds 12 rolls of paper

99
4.2 Cost of investment
Limited Company Registration
Meepo Studio decided to register in limited company. It would be more convenience for this
type.
Meepo Studio will register in limited company style which registered capital stocks is 8
million Baht
Then registration of limited company has to be divided into 2 steps
1. Registering the Memorandum.
2. Registering the Company Limited‟s establishment.
Fee that MeePo Studio has to pay is
- 4,500 Baht for registering the memorandum of association
- 40,000 Baht is to register for company Limited‟s establishment.
- 44,500 are used to register limited company.
According to fee rate of limited company registration 20payment (dbd.go.th, 2010), it will
show the document and also the price that the company has to pay.
Logo of company
Meepo studio creates the logo for the company which is created by our creator. We use
female picture because lady shows about beauty and care. So, that‟s why the company uses lady
picture for our logo as a symbol.
Figure 4.2.1: Company‟s logo
20
http://www.dbd.go.th/mainsite/index.php?id=99&L=1
100
Telephone and Internet Installment
The company uses 3BB Company for telephone and Internet because of attractive promotion;
such as, free first registration, device installment and install telephone line. This service is always
launched. 6m/512k is chosen because this product line is enough to serve what Meepo Studio need. It
costs 590 Baht and 100 Baht for telephone line. Then, there are plus 7% of taxation, equal to 738.3,
estimated 740 Baht per month.
 4 Port Wireless = 999 Baht (Device insurance 100 Baht) from 3BB Company21
Building
4,100,000 Baht 22has to be paid before business starts according to contact that office seller.
This price includes land except furniture and interior.
Source: Telephone call to the property construction
Advertising
- Radio will be used after the company open and keep going on radio for 2 months. It is
totally 4000 Baht per month.
- Brochure, It will be at first day of operating business and every 3 months, which the price
per time is 250 Baht.
- Advertising via Internet is 769 Baht per year according to chapter 3 which 769 Baht comes
from domain 269 Baht and 500 Baht for hosting 5 GB price. However, Meepo studio website has to
be completed along with the grand opening.
Price of making website

15,990 Baht is used to make a website according to the promotion of online website
23
(webdesignthai, 2010) although price is quite much, website image can affect
Meepo‟s image also. That means website is also important and makes a decision use this service.
In addition, social network also register for Meepo Company because it is an easy way to
communicate with customers, for example, Facebook. Moreover, the photo website is also used
21
http://www.3bb.co.th/promotion/6mb.php
22
http://www.chiangraifocus.com/forums/index.php?topic=56611.0
23
http://www.webdesignthai.com/about_us.htm
101
according to posting the pictures that taken by Meepo Studio (multiply, 2010). This website is famous
in Thailand that relevance about photos.
Billboard rent place

Reason why Meepo chooses this place is this place is located in center of Chiang Rai
especially many people pass this square, San Kong Luang Square. Regarding to the owner answered,
6,000 Baht per month which period of contact is 6 months, we will do the contract so Meepo Studio
has to pay 36,000 Baht 24in one time. Contact will be started when first day of studio opening.
Source: http://www.churchcovenant.ning.comforumtopicsimix-media
24
http://www.chiangraifocus.com/forums/index.php?topic=56611.0
102
Pre-operating cost
No. Description Price [Baht]

1 Building 4,100,000
2 Registration cost 44,500
3 Telephone line &Internet Installment 1,099
4 Website cost 16,759
5 Bill board 1,600
6 Equipment 1,689,009
7 Logo 1,200
8 Automobile 111,600
Total 5,965,767
Investment Cost
4.2.1 Equipments & Tools
Table 4.3 Total office element
No. Description Amount of product Price per unit Total

1 Office desk 2 4,200 8,400
2 Chair 4 1,890 7,560
3 Filing cabinet 2 7,600 15,200
4 Computer graphic 1 68,900 68,900
5 High quality printer 1 42,000 42,000
6 Cabinet 2 9,000 18,000
7 Set of counter 1 8,500 8,500
8 Sofa 2 14,900 29,800
9 Living room‟s table 2 2,900 5,800
10 Television 1 13,990 13,990
11 Air conditioner 3 17,900 53,700
12 Telephone 1 1,490 1,490
13 Fan 3 998 2,994
14 Speaker 6 1,350 8,100
15 Copy printer 1 180,000 180,000
16 Toyota Hilux Vigo 1 646,000 646,000
17 Motorcycle 1 47,000 47,000
18 Office computer 2 16,000 32,000
Total 962,434
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Table 4.4 Total of kitchen equipment
No. Description Amount of Price per unit Total

product
1 Microwave 1 2,390 2,390
2 Water heater 1 950 950
3 Kitchen sink cabinet 1 1,500 1,500
4 Set of bowl 1 3,000 3,000
5 Kitchen table set 1 7,600 7,600
6 Refrigerator 1 5,990 5,990
7 Coffee machine 1 1,200 1,200
Total 22,630
Table 4.5 Total of restroom equipment

product
1 Shower 2 55 110
2 Mirror 2 450 900
3 Flush toilet 2 11,000 22,000
4 Basin 2 2,690 5,380
5 Flush cleaner 2 55 110
Total 28,500
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Table 4.6 Total of photograph equipment

product
1 Canon EOS 5D Mark II 2 111,900 223,800
2 Canon EOS 7D 2 48,900 97,800
3 Battery grip 4 3,400 13,600
4 Camera Lens 70-200 mm 1 69,000 69,000
5 Camera Lens 500 mm 1 69,000 69,000
6 Camera Lens 17-55 mm 1 32,900 32,900
7 Camera Lens 24-70 mm 1 39,900 39,900
8 Camera Lens 50 mm 1 12,900 12,900
9 Camera flash 4 450 1,800
10 Studio flash 4 19,990 79,960
11 Tripod camera 4 4,590 18,360
12 Memory card 8 1,200 9,600
13 Card reader 3 275 825
14 Studio backdrop support 1 10,000 10,000
15 Colorama Paper Backdrop Rolls 6 4,000 24,000
16 View images backdrop 6 2,500 15,000
17 Foam Paper Storage Roll Holder 1 1,782 1,782
Total 720,227
Table 4.7 Total of dressing room equipment

product
1 Clothes line 1 4,500 4,500
2 Mirror 1 1,500 1,500
Total 6,000
105
4.2.2 Depreciation
Table 4.8 Total depreciation year 2012
Operating
Photograph equipments Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Digital camera Canon 5D MARK II 223,800 3,730 3,730 3,730 3,730 3,730 3,730 3,730 3,730 3,730 3,730 3,730 3,730 44,760
Digital camera Canon 70D 97,800 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 1,630 19,560
Battery grip 13,600 227 227 227 227 227 227 227 227 227 227 227 227 2,724
Camera lens 70-200 mm 69,000 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 500 mm 69,000 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 17-55 mm 32,900 548 548 548 548 548 548 548 548 548 548 548 548 6,576
Camera lens 24-70 mm 39,900 665 665 665 665 665 665 665 665 665 665 665 665 7,980
Camera lens 50 mm 12,900 215 215 215 215 215 215 215 215 215 215 215 215 2,580
Camera flash 1,800 30 30 30 30 30 30 30 30 30 30 30 30 360
Studio flash 79,960 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 15,996
Tripod camera 18,360 306 306 306 306 306 306 306 306 306 306 306 306 3,672
Memory card 9,600 160 160 160 160 160 160 160 160 160 160 160 160 1,920
Card reader 825 14 14 14 14 14 14 14 14 14 14 14 14 168
Studio backdrop support 10,000 167 167 167 167 167 167 167 167 167 167 167 167 2,000
Colorama Paper Backdrop Rolls (6 rolls) 24,000 400 400 400 400 400 400 400 400 400 400 400 400 4,800
View images backdrop (6 rolls) 15,000 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Colorama Foam Paper Storage Roll Holder 1,782 30 30 30 30 30 30 30 30 30 30 30 30 356
Total 720,227 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 144,052
Dressing room Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Mirror 4,500 75 75 75 75 75 75 75 75 75 75 75 75 900
Clothes line 1,500 25 25 25 25 25 25 25 25 25 25 25 25 300
Total 6,000 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Car Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Toyota Hilux Vigo extra cab 646,000 5,383 5,383 5,383 5,383 5,383 5,383 5,383 5,383 5,383 5,383 5,383 5,383 64,600
Yamaha Fino 47,000 783 783 783 783 783 783 783 783 783 783 783 783 9,400
Total 693,000 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 74,000
Total operating depreciation 1,419,227 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 219,252
106
Administration
Pre - Investment cost Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Building 4,100,000 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 204,996
Bill board 1,600 133 133 133 133 133 133 133 133 133 133 133 133 1,596
Total 4,101,600 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 206,592
Office Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Office desk 8,400 140 140 140 140 140 140 140 140 140 140 140 140 1,680
Chair 7,560 126 126 126 126 126 126 126 126 126 126 126 126 1,512
Filing cabinet 15,200 253 253 253 253 253 253 253 253 253 253 253 253 3,036
Computer graphic 68,900 1,148 1,148 1,148 1,148 1,148 1,148 1,148 1,148 1,148 1,148 1,148 1,148 13,776
High quality printer 42,000 700 700 700 700 700 700 700 700 700 700 700 700 8,400
Cabinet 18,000 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Counter 8,500 142 142 142 142 142 142 142 142 142 142 142 142 1,700
Sofa 29,800 497 497 497 497 497 497 497 497 497 497 497 497 5,964
Living room's table 5,800 97 97 97 97 97 97 97 97 97 97 97 97 1,164
Television 13,990 233 233 233 233 233 233 233 233 233 233 233 233 2,796
Air conditioner 53,700 895 895 895 895 895 895 895 895 895 895 895 895 10,740
Telephone 1,490 25 25 25 25 25 25 25 25 25 25 25 25 300
Fan 2,994 50 50 50 50 50 50 50 50 50 50 50 50 600
Speaker 8,100 135 135 135 135 135 135 135 135 135 135 135 135 1,620
Copy printer 180,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Office Computer 32,000 533 533 533 533 533 533 533 533 533 533 533 533 6,396
Total 496,434 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 99,284
Kitchen Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Microwave 2,390 40 40 40 40 40 40 40 40 40 40 40 40 480
Water heater 950 16 16 16 16 16 16 16 16 16 16 16 16 192
Kitchen sink cabinet 1,500 25 25 25 25 25 25 25 25 25 25 25 25 300
Set of bowl 3,000 50 50 50 50 50 50 50 50 50 50 50 50 600
Kitchen table set 7,600 127 127 127 127 127 127 127 127 127 127 127 127 1,524
Refrigerator 5,990 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Coffee machine 1,200 20 20 20 20 20 20 20 20 20 20 20 20 240
Total 22,630 378 378 378 378 378 378 378 378 378 378 378 378 4,536
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Restroom Amount Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Shower 110 2 2 2 2 2 2 2 2 2 2 2 2 24
Mirror 900 15 15 15 15 15 15 15 15 15 15 15 15 180
Flush toilet 22,000 367 367 367 367 367 367 367 367 367 367 367 367 4,404
Basin 5,380 90 90 90 90 90 90 90 90 90 90 90 90 1,080
Flush cleaner 110 2 2 2 2 2 2 2 2 2 2 2 2 24
Total 28,500 476 476 476 476 476 476 476 476 476 476 476 476 5,712
Total admin depreciation 4,649,164 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 316,124
108
Operating
Battery grip 10,876 227 227 227 227 227 227 227 227 227 227 227 227 2,724
Camera lens 70-200 mm 55,200 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 500 mm 55,200 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 17-55 mm 26,324 548 548 548 548 548 548 548 548 548 548 548 548 6,576
Camera lens 24-70 mm 31,920 665 665 665 665 665 665 665 665 665 665 665 665 7,980
Camera lens 50 mm 10,320 215 215 215 215 215 215 215 215 215 215 215 215 2,580
Camera flash 1,440 30 30 30 30 30 30 30 30 30 30 30 30 360
Studio flash 63,964 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 15,996
Tripod camera 14,688 306 306 306 306 306 306 306 306 306 306 306 306 3,672
Memory card 7,680 160 160 160 160 160 160 160 160 160 160 160 160 1,920
Card reader 657 14 14 14 14 14 14 14 14 14 14 14 14 168
Total 576,175 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 144,052
Mirror 3,600 75 75 75 75 75 75 75 75 75 75 75 75 900
Clothes line 1,200 25 25 25 25 25 25 25 25 25 25 25 25 300
Total 4,800 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Yamaha Fino 37,600 783 783 783 783 783 783 783 783 783 783 783 783 9,400
Total 619,000 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 74,000
Total operating depreciation 1,199,975 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 219,252
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Administration
Building 3,895,004 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 204,996
Bill board 1,600 133 133 133 133 133 133 133 133 133 133 133 133 1,596
Total 3,896,604 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 206,592
Office desk 6,720 140 140 140 140 140 140 140 140 140 140 140 140 1,680
Chair 6,048 126 126 126 126 126 126 126 126 126 126 126 126 1,512
Filing cabinet 12,164 253 253 253 253 253 253 253 253 253 253 253 253 3,036
Cabinet 14,400 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Counter 6,800 142 142 142 142 142 142 142 142 142 142 142 142 1,700
Sofa 23,836 497 497 497 497 497 497 497 497 497 497 497 497 5,964
Television 11,194 233 233 233 233 233 233 233 233 233 233 233 233 2,796
Air conditioner 42,960 895 895 895 895 895 895 895 895 895 895 895 895 10,740
Telephone 1,190 25 25 25 25 25 25 25 25 25 25 25 25 300
Fan 2,394 50 50 50 50 50 50 50 50 50 50 50 50 600
Speaker 6,480 135 135 135 135 135 135 135 135 135 135 135 135 1,620
Copy printer 144,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Office Computer 25,604 533 533 533 533 533 533 533 533 533 533 533 533 6,396
Total 397,150 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 99,284
Microwave 1,910 40 40 40 40 40 40 40 40 40 40 40 40 480
Water heater 758 16 16 16 16 16 16 16 16 16 16 16 16 192
Kitchen sink cabinet 1,200 25 25 25 25 25 25 25 25 25 25 25 25 300
Set of bowl 2,400 50 50 50 50 50 50 50 50 50 50 50 50 600
Refrigerator 4,790 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Coffee machine 960 20 20 20 20 20 20 20 20 20 20 20 20 240
Total 18,094 378 378 378 378 378 378 378 378 378 378 378 378 4,536
110
Shower 86 2 2 2 2 2 2 2 2 2 2 2 2 24
Mirror 720 15 15 15 15 15 15 15 15 15 15 15 15 180
Flush toilet 17,596 367 367 367 367 367 367 367 367 367 367 367 367 4,404
Basin 4,300 90 90 90 90 90 90 90 90 90 90 90 90 1,080
Flush cleaner 86 2 2 2 2 2 2 2 2 2 2 2 2 24
Total 22,788 476 476 476 476 476 476 476 476 476 476 476 476 5,712
111
Operating
Battery grip 8,152 227 227 227 227 227 227 227 227 227 227 227 227 2,724
Camera lens 70-200 mm 41,400 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 500 mm 41,400 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 17-55 mm 19,748 548 548 548 548 548 548 548 548 548 548 548 548 6,576
Camera lens 24-70 mm 23,940 665 665 665 665 665 665 665 665 665 665 665 665 7,980
Camera lens 50 mm 7,740 215 215 215 215 215 215 215 215 215 215 215 215 2,580
Camera flash 1,080 30 30 30 30 30 30 30 30 30 30 30 30 360
Studio flash 47,968 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 15,996
Tripod camera 11,016 306 306 306 306 306 306 306 306 306 306 306 306 3,672
Memory card 5,760 160 160 160 160 160 160 160 160 160 160 160 160 1,920
Card reader 489 14 14 14 14 14 14 14 14 14 14 14 14 168
Total 432,122 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 144,052
Mirror 2,700 75 75 75 75 75 75 75 75 75 75 75 75 900
Clothes line 900 25 25 25 25 25 25 25 25 25 25 25 25 300
Total 3,600 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Yamaha Fino 28,200 783 783 783 783 783 783 783 783 783 783 783 783 9,400
Total 545,000 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 74,000
Total operating depreciation 980,722 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 18,271 219,252
112
Administration
Building 3,690,008 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 204,996
Bill board 1,600 133 133 133 133 133 133 133 133 133 133 133 133 1,596
Total 3,691,608 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 206,592
Office desk 5,040 140 140 140 140 140 140 140 140 140 140 140 140 1,680
Chair 4,536 126 126 126 126 126 126 126 126 126 126 126 126 1,512
Filing cabinet 9,128 253 253 253 253 253 253 253 253 253 253 253 253 3,036
Cabinet 10,800 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Counter 5,100 142 142 142 142 142 142 142 142 142 142 142 142 1,700
Sofa 17,872 497 497 497 497 497 497 497 497 497 497 497 497 5,964
Television 8,398 233 233 233 233 233 233 233 233 233 233 233 233 2,796
Air conditioner 32,220 895 895 895 895 895 895 895 895 895 895 895 895 10,740
Telephone 890 25 25 25 25 25 25 25 25 25 25 25 25 300
Fan 1,794 50 50 50 50 50 50 50 50 50 50 50 50 600
Speaker 4,860 135 135 135 135 135 135 135 135 135 135 135 135 1,620
Copy printer 108,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Office Computer 19,208 533 533 533 533 533 533 533 533 533 533 533 533 6,396
Total 297,866 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 99,284
Microwave 1,430 40 40 40 40 40 40 40 40 40 40 40 40 480
Water heater 566 16 16 16 16 16 16 16 16 16 16 16 16 192
Kitchen sink cabinet 900 25 25 25 25 25 25 25 25 25 25 25 25 300
Set of bowl 1,800 50 50 50 50 50 50 50 50 50 50 50 50 600
Refrigerator 3,590 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Coffee machine 720 20 20 20 20 20 20 20 20 20 20 20 20 240
Total 13,558 378 378 378 378 378 378 378 378 378 378 378 378 4,536
113
Shower 62 2 2 2 2 2 2 2 2 2 2 2 2 24
Mirror 540 15 15 15 15 15 15 15 15 15 15 15 15 180
Flush toilet 13,192 367 367 367 367 367 367 367 367 367 367 367 367 4,404
Basin 3,220 90 90 90 90 90 90 90 90 90 90 90 90 1,080
Flush cleaner 62 2 2 2 2 2 2 2 2 2 2 2 2 24
Total 17,076 476 476 476 476 476 476 476 476 476 476 476 476 5,712
114
Operating
Battery grip 5,428 227 227 227 227 227 227 227 227 227 227 227 227 2,724
Camera lens 70-200 mm 27,600 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 500 mm 27,600 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 17-55 mm 13,172 548 548 548 548 548 548 548 548 548 548 548 548 6,576
Camera lens 24-70 mm 15,960 665 665 665 665 665 665 665 665 665 665 665 665 7,980
Camera lens 50 mm 5,160 215 215 215 215 215 215 215 215 215 215 215 215 2,580
Camera flash 720 30 30 30 30 30 30 30 30 30 30 30 30 360
Studio flash 31,972 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 15,996
Tripod camera 7,344 306 306 306 306 306 306 306 306 306 306 306 306 3,672
Memory card 3,840 160 160 160 160 160 160 160 160 160 160 160 160 1,920
Card reader 321 14 14 14 14 14 14 14 14 14 14 14 14 168
Colorama Foam Paper Storage Roll Holder 713 30 30 30 30 30 30 30 30 30 30 30 30 356
Total 288,070 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 144,052
Mirror 1,800 75 75 75 75 75 75 75 75 75 75 75 75 900
Clothes line 600 25 25 25 25 25 25 25 25 25 25 25 25 300
Total 2,400 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Yamaha Fino 18,800 783 783 783 783 783 783 783 783 783 783 783 783 9,400
Total 471,000 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 6,167 74,000
115
Administration
Building 3,485,012 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 204,996
Bill board 1,600 133 133 133 133 133 133 133 133 133 133 133 133 1,596
Total 3,486,612 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 206,592
Office desk 3,360 140 140 140 140 140 140 140 140 140 140 140 140 1,680
Chair 3,024 126 126 126 126 126 126 126 126 126 126 126 126 1,512
Filing cabinet 6,092 253 253 253 253 253 253 253 253 253 253 253 253 3,036
Cabinet 7,200 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Counter 3,400 142 142 142 142 142 142 142 142 142 142 142 142 1,700
Sofa 11,908 497 497 497 497 497 497 497 497 497 497 497 497 5,964
Television 5,602 233 233 233 233 233 233 233 233 233 233 233 233 2,796
Air conditioner 21,480 895 895 895 895 895 895 895 895 895 895 895 895 10,740
Telephone 590 25 25 25 25 25 25 25 25 25 25 25 25 300
Fan 1,194 50 50 50 50 50 50 50 50 50 50 50 50 600
Speaker 3,240 135 135 135 135 135 135 135 135 135 135 135 135 1,620
Copy printer 72,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Office Computer 12,812 533 533 533 533 533 533 533 533 533 533 533 533 6,396
Total 198,582 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 99,284
Microwave 950 40 40 40 40 40 40 40 40 40 40 40 40 480
Water heater 374 16 16 16 16 16 16 16 16 16 16 16 16 192
Set of bowl 1,200 50 50 50 50 50 50 50 50 50 50 50 50 600
Refrigerator 2,390 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Coffee machine 480 20 20 20 20 20 20 20 20 20 20 20 20 240
Total 9,022 378 378 378 378 378 378 378 378 378 378 378 378 4,536
116
Shower 38 2 2 2 2 2 2 2 2 2 2 2 2 24
Mirror 360 15 15 15 15 15 15 15 15 15 15 15 15 180
Flush toilet 8,788 367 367 367 367 367 367 367 367 367 367 367 367 4,404
Basin 2,140 90 90 90 90 90 90 90 90 90 90 90 90 1,080
Flush cleaner 38 2 2 2 2 2 2 2 2 2 2 2 2 24
Total 11,364 476 476 476 476 476 476 476 476 476 476 476 476 5,712
117
Operating
Battery grip 2,704 227 227 227 227 227 227 227 227 227 227 227 227 2,724
Camera lens 70-200 mm 13,800 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 500 mm 13,800 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 1,150 13,800
Camera lens 17-55 mm 6,596 548 548 548 548 548 548 548 548 548 548 548 548 6,576
Camera lens 24-70 mm 7,980 665 665 665 665 665 665 665 665 665 665 665 665 7,980
Camera lens 50 mm 2,580 215 215 215 215 215 215 215 215 215 215 215 215 2,580
Camera flash 360 30 30 30 30 30 30 30 30 30 30 30 30 360
Studio flash 15,976 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 1,333 15,996
Tripod camera 3,672 306 306 306 306 306 306 306 306 306 306 306 306 3,672
Memory card 1,920 160 160 160 160 160 160 160 160 160 160 160 160 1,920
Card reader 153 14 14 14 14 14 14 14 14 14 14 14 14 168
Colorama Foam Paper Storage Roll Holder 356 30 30 30 30 30 30 30 30 30 30 30 30 356
Total 144,017 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 12,004 144,052
Mirror 900 75 75 75 75 75 75 75 75 75 75 75 75 900
Clothes line 300 25 25 25 25 25 25 25 25 25 25 25 25 300
Total 1,200 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Yamaha Fino 9,400 783 783 783 783 783 783 783 783 783 783 783 783 9,396
Total 397,000 6,166 6,166 6,166 6,166 6,166 6,166 6,166 6,166 6,166 6,166 6,166 6,166 73,992
118
Administration
Building 3,280,016 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 17,083 204,996
Bill board 1,600 133 133 133 133 133 133 133 133 133 133 133 133 1,596
Total 3,281,616 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 17,216 206,592
Office desk 1,680 140 140 140 140 140 140 140 140 140 140 140 140 1,680
Chair 1,512 126 126 126 126 126 126 126 126 126 126 126 126 1,512
Filing cabinet 3,056 253 253 253 253 253 253 253 253 253 253 253 253 3,036
Cabinet 3,600 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Counter 1,700 142 142 142 142 142 142 142 142 142 142 142 142 1,700
Sofa 5,944 497 497 497 497 497 497 497 497 497 497 497 497 5,964
Television 2,806 233 233 233 233 233 233 233 233 233 233 233 233 2,796
Air conditioner 10,740 895 895 895 895 895 895 895 895 895 895 895 895 10,740
Telephone 290 25 25 25 25 25 25 25 25 25 25 25 25 300
Fan 594 50 50 50 50 50 50 50 50 50 50 50 50 600
Speaker 1,620 135 135 135 135 135 135 135 135 135 135 135 135 1,620
Copy printer 36,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000
Office Computer 6,416 533 533 533 533 533 533 533 533 533 533 533 533 6,396
Total 99,298 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 8,274 99,284
Microwave 470 40 40 40 40 40 40 40 40 40 40 40 40 480
Water heater 182 16 16 16 16 16 16 16 16 16 16 16 16 192
Set of bowl 600 50 50 50 50 50 50 50 50 50 50 50 50 600
Refrigerator 1,190 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Coffee machine 240 20 20 20 20 20 20 20 20 20 20 20 20 240
Total 4,486 378 378 378 378 378 378 378 378 378 378 378 378 4,536
119
Shower 14 2 2 2 2 2 2 2 2 2 2 2 2 24
Mirror 180 15 15 15 15 15 15 15 15 15 15 15 15 180
Flush toilet 4,384 367 367 367 367 367 367 367 367 367 367 367 367 4,404
Basin 1,060 90 90 90 90 90 90 90 90 90 90 90 90 1,080
Flush cleaner 14 2 2 2 2 2 2 2 2 2 2 2 2 24
Total 5,652 476 476 476 476 476 476 476 476 476 476 476 476 5,712
120
4.3 Management Analysis
4.3.1 Human resource
Meepo Studio has 7 employees, and below is to job description and job qualification of
employee in each position.
General Manager25 (1 Position)
Job Time : 9.00 am. - 8.00 pm.
Job qualification
 Male/Female, Age 25 up.

 Master's or Bachelor's Degree.
 Work experience must more than 2 years.
 Knowledge about photography and have good management skill.
Job description
 He/She can set up targeting of company.

 Plan all of operating which follow target of company.
25
Source:http://www.jobbkk.com/th
121
Accounting26 (1 position)
Job Time : 9.00 am. - 8.00 pm.
Job qualification
 Female, Age 24 - 30.

 Graduated bachelor degree in account major.
 Knowledge and experience about accounting at least 2 year.
Job description
 Management all of activities about finance.

 Record revenue and expenses in the company.
 Manage and control budget of company.
Sale and Marketing 27(1 position)
Job Time : 9.00 am. - 8.00 pm.
Job qualification
 Female, Age 24 – 30.

 Graduated bachelor degree in marketing major or relate major.
 Can use computer program.
 Have good relationship.
Job description
 Manage for product and service to customer‟s satisfaction.

 Give information about product.
 Do marketing and advertising.
26
Source:http://www.jobbkk.com/th/resume/employees_seekers/ATF2290008346100714
27
Source:http://www.jobbkk.com/th/job/jobs-seekers
122
Photographer manager28 (1 Position)
Job Time : 9.00 am.- 8.00 pm. And working overtime.
Job qualification
 Male, Age 26 - 30.

 Graduated bachelor degree with the major that relate in work.
 Work experience more than 3 year.
 Can use computer program about Photoshop and other program that dressing image
 Have high responsibility.
Job description
 Design gesture for customer when photography time.

 Graphic design for picture to customer.
 Take photography.
 Use Photoshop and other program that dressing image for satisfaction to customer.
Photographer 29(2 Positions)
Job Time : 9.00 am.- 8.00 pm. And working overtime.
Job qualification
 Male, Age 22- 30.

 Graduated bachelor degree with the major that relate in work.
 Can use computer program about Photoshop and other program that dressing image.
Job description
 Take photography.
 Use Photoshop and other program that dressing image for satisfaction to customer.
 Can drive
28
Source: http://www.jobth.com/detailjob.php?gid=0000391330WJFFP)
29
Source: http://www.jobth.com/detailjob.php?gid=0000391330WJFFP
123
Housekeeper30 (1 position)
Job Time : 9.00 am.- 7.00 pm.
Job qualification
 Female, Age 25 up.

 Well know how to use equipment and chemicals for cleaning
 Have high responsibility
Job description
 Show products and sort products to look beautiful.

 Cleaning all of product in company.
4.4 Administration Cost
4.4.1 Employee salary31
Human resource position salary Total
General Manager 1 12,000 12,000
Accounting 1 8,500 8,500
Sale and Marketing 1 8,500 8,500
Photographer manager 1 12,000 12,000
Photographer 2 10,000 20,000
Housekeeper 1 5,000 5,000
Total 7 66,000
30
Source:http://www.thaieasyjob.com/keyword_search.php?keyword=%E1%C1%E8%BA%E9
%D2%B9
31
source: http://www.ratchakitcha.soc.go.th/DATA/PDF/2553/E/148/7.PDF
124
4.4.2 Land and building
Meepo Studio purchases of building and land 4,100,000 Baht32 for build studio and office.
4.4.3 Electricity expense / Month33
Estimate use of electricity 500 unit x 2.4649 = 1,232.45 baht
Service expense + 228.17 baht
Total electricity expense / month 1,460.62 baht
Fix electricity at 1,460.62 baht. And each month the electricity increases 10 baht per one work.
4.4.4 Water expense / Month 34
Use 20 cu.m/month x 10.7baht = 214 baht
Service expense + 40 bath
VAT 7% + 14.98 baht
Total water expense / Month 268.98 baht
4.4.5 3BB internet and telephone expense/ Month35
Internet Expense 590/month
Telephone Expense 500/month
Maintenance costs 107/month
Fax 200/month
# (2 baht/time)
Total 1,397/month
32
source: it can be found in appendix
33
source: http://www.pea.co.th/rates/Rate2006.pdf
34
source: http://www.mwa.co.th/watercost.html
35
source: http://www.3bb.co.th/promotion/6mb.php and
http://www.tot.co.th/index.php?option=com_linkcontent&Itemid=87&categoryid=147&task=
detail&detail_id=766&lang=th
125
4.4.6 Social welfare36
Now social welfare deduct 10% by deduct from salary of employee 5% and employer 5%
Expense social welfare of employer 5% x 66,000 = 3,300 baht
Expense social welfare of employee 5%x 66,000 = 3,300 baht
So the company pays social welfare to government 6,600 baht and pay salary employee
62,700 /month. By deducted from salary employee 3,300 baht and the company paid 3,300 baht.
4.4.7 Fire Insurance37
Mepoo studio does fire insurance with Muang Thai Insurance with limits covered is 4,000,000
baht and insurance rate is 12,247.22 baht per years, it is a fix cost. Muang Thai Insurance are covered
everything in the company and covered for year by year.
4.4.8 Car Insurance38
Mepoo studio does car insurance with Muang Thai Insurance. Which is Muang Thai 2 plus.
Our covered for life to passenger in car insurance 1,000,000 baht per person but not over 10,000,000
baht per time. Covered to property of third parties 1,000,000 baht per time and covered car of insured
per time. So Mepoo studio pays car insurance 8,900 baht per year.
39
4.4.9 Stationary expense
The company will buy office stationery 3 months per time

product
1. Calculation 2 279 558
2. Paper A4 1 455 455
3. Clip files 10 12 120
36
source:http://www.hrtothai.com/index.php?option=com
37
source: http://www.muangthaiinsurance.com/products_small_business.htm
38
source:http://www.muangthaiinsurance.com/products_2plus.htm
39
source:http://www.officemate.co.th
126
4. Stapler 5 114 570
5. Stapler piece 10 28 280
6. Punch 1 70 70
7. Scissors 5 22 110
8. Piece 12 35 420
9. Eraser 12 4 48
10. Pen 12 3.50 42
11. Correcting fluid 12 47 564
12. Scotch tape 12 57 684
13. Cutter 12 26 312
14. Ruler 5 45 225
15. Stamp pad 2 75 150
16. Stamp pad Ink 2 16 32
17. Paper cutter 1 959 959
18. Cutting mats 1 810 810
19. File 1 310 310
Total 6,719
4.4.10 Bonus40
In the each end of the year, the company paid bonus to general manager for a encouragement.
By the company will pay two time of employee salary.
40
source:http://www.siamhrm.com/?name=chapter&file=read&max=357
127
4.4.11 Commission41
Company make the motivation to work with commission, we pay commission 1% of sale for
accounting, sale and Photographer. And the company pays work trips for Photographer by give 250
baht per time
41
source:http://www.goldenbox.ws/commission2.htm
128
Administration Cost
4.13 Administration Cost Year 2012
No. description JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
1 Employee Salary 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
2 Electricity expense 2,340.62 2,450.62 1,800.62 2,020.62 1,750.62 1,740.62 1,750.62 1,760.62 1,740.62 1,820.62 2,010.62 2,190.62 23,377.44
3 Water expense 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 3227.76
4 Internet and telephone expense 1,397 1,397 1,397 1,397 1,397 1,397 1,397 1,397 1,397 1,397 1,397 1,397 16,764
5 Social security insurance 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 79,200
6 Fire Insurance 12,247.22 12,247.22
7 Car Insurance 8,900 8,900
8 Office Supplies 6,719 6,719 6,719 20,157
9 Bonus 24,000 24,000
10 Commission 23,976 24,502.80 9,784.20 15,248.40 7,984.20 7,624.20 7,984.20 8,344.20 7,624.20 9,974.40 14,888.40 19,635.60 157,571
11 Field trip 4000 3000 4000 2000 1500 1000 1500 2000 1000 2000 1500 2500 26000
Total 129,149 100,919 86,551 90,235 88,920 81,331 82,201 83,071 88,050 84,761 89,365 119,292 1,123,844
1 Employee Salary 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
2 Electricity expense 31,300.62 3,200.62 2,070.62 2,550.62 2,020.62 2,010.62 2,020.62 20,300.62 2,010.62 2,060.62 2,560.62 2,880.62 74,987.44
3 Water expense 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 268.98 3227.76
6 Fire Insurance 12,247.22 12,247.22
8 Office Supplies 6,719 6,719 6,719 20,157
9 Bonus 24,000 24,000
10 Commission 45,049 46,431.60 17,048.40 29,416.80 15,248.40 14,888.40 15,248.40 15,608.40 14,888.40 18,094.80 29,440.20 37,831.20 299,194
11 Field trip 4500 3500 4500 2500 2000 1500 2000 2500 1500 2500 2000 3000 32000
Total 179,682 124,098 94,585 105,433 96,954 89,365 90,235 109,375 96,084 93,621 104,967 138,678 1,323,077
129
1 Employee Salary 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
2 Electricity expense 3,901 4,051 2,341 3,081 2,291 2,281 2,291 2,301 2,281 2,461 3,071 3,571 33,917
3 Water expense 269 269 269 269 269 269 269 269 269 269 269 269 3,228
6 Fire Insurance 12,247 12,247
8 Office Supplies 6,719 6,719 6,719 20,157
9 Bonus 24,000 24,000
10 Commission 65,258 69,339 24,313 43,105 22,513 22,153 22,513 22,873 22,153 26,900 42,745 56,507 440,370
11 Field trip 5,000 4,000 5,000 3,000 2,500 2,000 2,500 3,000 2,000 3,000 2,500 3,500 38,000
Total 172,991 148,356 102,619 120,152 104,988 97,399 98,269 99,139 104,118 103,326 119,282 158,543 1,429,183
1 Employee Salary 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
3 Water expense 269 269 269 269 269 269 269 269 269 269 269 269 3,228
8 Office Supplies 6,719 6,719 6,719 20,157
9 Bonus 24,000 24,000
10 Commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
11 Field trip 5,500 4,500 5,500 3,500 3,000 2,500 3,000 3,500 2,500 3,500 3,000 4,000 44,000
Total 195,757 171,624 110,957 135,350 113,326 105,737 106,607 107,477 112,456 113,051 134,480 177,929 1,584,754
130
1 Employee Salary 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
3 Water expense 269 269 269 269 269 269 269 269 269 269 269 269 3,228
8 Office Supplies 6,719 6,719 6,719 20,157
9 Bonus 24,000 24,000
10 Commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
11 Field trip 6,000 5,000 6,000 4,000 3,500 3,000 3,500 4,000 3,000 4,000 3,500 4,500 50,000
Total 218,119 195,677 118,992 150,648 121,361 113,772 114,642 115,512 128,331 121,892 149,778 197,315 1,746,036
131
4.5 Technical Feasibility Conclusion
Meepo Studio is the studio that base on customer satisfaction, our services can be
bend to customers order which can be fulfill customers demand. The structure in services that
we establish is not the most important, the services will elasticity and be changed anytime
base on the situation for fulfill customer satisfaction. Meepo studio services divide into 2
parts which are in the studio operation, field trip operation and addition services.
In the studio operation, we provide photograph service which serves the quality of
photographing by professional photographer, the customer can order the photographer to take
the photo in the style, act, and etc. they wish and by the using high grade of camera and
printing paper, the photograph which is printed can be the wonderful picture.
Field trip operation, we serve the service to customers like professional and friends,
so the customer can feel enjoy and feel free when taking the service in field trip operation.
The service will divide into to 3 choices which are 4 hours in the morning or afternoon and 8
hours a day and for the events at any time. In the field trip cost is exclude the traveling cost
which depends on how far the place where take the photograph and can have overtime cost
when the customers take too long time when using the service.
Addition service, in Meepo studio also have addition service which is important
support when take a photograph that are print out the photograph, hair do, make up, dress up
and frame. The cost of Print out the photograph is normal cost and also opens to the
customers that not use our photograph graphic. Other addition, hair do, make up, dress up and
frame, all of this service, Meepo studio will cooperation with other shop.
In Managing, Meepo studio have 7 employee, 1 manager, 3 photographer, 1

receptionist, 1 housewife and 1 accountant. All the decision will end by the manager. The
main feeling of service for customers will be professional and friendly
132
Chapter 5 Financial Analysis

133
Chapter 5
5.1 Finance Conclusion
According to income statement, the company will reach. Meepo Studio realizes that
get return on investment has to spend time. It looks worth to invest with Meepo Studio
because the profit after 5th year will be increased smoothly when the company is in market.
That means the profit from Meepo Studio will get profit steadily.
NPV = 7,610,618.20
IRR = 34.709%
PB = 1.734
After we check the ratio from finance theory, the company will get payback period
with in 1.734 or approximately 1.7 years. It looks very interesting to invest with Meepo
Studio.
Meepo Studio’s net income
In 2012, net income is minus 706,146 Baht
In 2013, net income is 781,687 Baht
In 2014, net income is 2,286,666 Baht
Cost of invest for Meepo Studio is 6,133,549 Baht
The company expects to borrow 7,00,000 Baht which interest rate is 7 percentage.42
42
http://www.smebank.co.th/service_rate_1.php
134
5.2 Income Statement
Table 5.1 Income statement year 2012

Meepo studio Company Limited
Income Statement
For the year ended December, 31 2012
Revenues
Sales 399,600 408,380 163,070 254,140 133,070 127,070 133,070 139,070 127,070 166,240 248,140 327,260 2,626,180
Less: Cost of goods sold 77,128 77,414 32,399 47,598 24,399 22,799 24,399 25,999 22,799 31,016 45,998 62,294 494,242
Gross margin 322,472 330,966 130,671 206,542 108,671 104,271 108,671 113,071 104,271 135,224 202,142 264,966 2,131,938
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Plate/ Poster/ Vinyl 36,000 36,000 72,000
Website 16,759 16,759
Total marketing expense 84,985 31,503 17,784 21,498 13,484 12,624 49,734 14,344 12,624 16,224 20,388 26,136 321,330
Operating expense & Administrative expense
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Social security insurance 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 6,600 79,200
Office supplies 6,719 6,719 6,719 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Fire insurance 12,247 12,247
Automobile Insurance 8,900 8,900
Administrative depreciation 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 316,128
Total administrative expense 127,517 99,761 99,111 99,331 105,780 99,051 99,061 99,071 105,770 99,131 99,321 99,501 1,232,401
Operating, Marketing and Administrative expense 212,502 131,263 116,895 120,829 119,264 111,675 148,795 113,415 118,394 115,355 119,709 125,636 1,553,731
Earning before interest and tax 109,970 199,703 13,776 85,713 -10,593 -7,404 -40,124 -344 -14,123 19,869 82,433 139,330 578,207
Interest and loan expense 40,834 40,834 40,834 40,834 40,834 40,834 40,834 40,834 40,834 40,834 40,834 740,834 1,190,008
After interest income 69,136 158,869 -27,058 44,879 -51,427 -48,238 -80,958 -41,178 -54,957 -20,965 41,599 -601,504 -611,801
Income tax (30 %) 20,741 47,661 13,464 12,480 94,345
Net income 48,395 111,208 -27,058 31,415 -51,427 -48,238 -80,958 -41,178 -54,957 -20,965 29,119 -601,504 -706,146
135

Income Statement
Revenues
Sales 750,810 773,860 284,140 490,280 254,140 248,140 254,140 260,140 248,140 301,580 490,670 630,520 4,986,560
Gross margin 608,285 627,409 229,542 398,884 207,542 203,142 207,542 211,942 203,142 244,725 399,343 511,332 4,052,830
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
Earning before interest and tax 369,582 481,039 112,686 270,929 88,317 91,506 58,786 80,296 84,787 128,582 272,105 374,383 2,412,996
After interest income 332,832 444,289 75,936 234,179 51,567 54,756 22,036 43,546 48,037 91,832 235,355 -362,367 1,271,996
Income tax (30 %) 99,850 133,287 22,781 70,254 15,470 16,427 6,611 13,064 14,411 27,550 70,606 490,309
Net income 232,982 311,003 53,155 163,925 36,097 38,329 15,425 30,482 33,626 64,283 164,748 -362,367 781,687
136

Income Statement
Revenues
Sales 1,087,630 1,155,650 405,210 718,420 375,210 369,210 375,210 381,210 369,210 448,330 712,420 941,780 7,339,490
Less: Cost of goods sold 205,967 217,240 76,797 134,770 68,797 67,197 68,797 70,397 67,197 83,493 133,170 176,506 1,370,328
Gross margin 881,663 938,410 328,413 583,650 306,413 302,013 306,413 310,813 302,013 364,837 579,250 765,274 5,969,162
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 192,658 228,607 54,936 127,499 46,875 47,682 38,016 50,100 45,666 65,438 126,250 1,023,728
Net income 449,535 533,416 128,184 297,499 109,375 111,258 88,704 116,900 106,554 152,689 294,584 -102,032 2,286,666
137

Income Statement
Revenues
Sales 1,445,230 1,521,130 531,180 954,560 501,180 495,180 501,180 507,180 495,180 596,570 948,560 1,245,040 9,742,170
Gross margin 1,172,335 1,234,853 431,231 775,992 409,231 404,831 409,231 413,631 404,831 485,861 771,592 1,011,640 7,925,259
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Earning before interest and tax 923,057 1,045,457 303,502 621,620 276,633 279,322 247,102 287,382 272,603 353,789 617,840 837,100 6,065,409
After interest income 894,473 1,016,873 274,918 593,036 248,049 250,738 218,518 258,798 244,019 325,205 589,256 108,516 5,022,401
Income tax (30 %) 268,342 305,062 82,475 177,911 74,415 75,221 65,555 77,639 73,206 97,561 176,777 32,555 1,506,720
Net income 626,131 711,811 192,443 415,126 173,634 175,517 152,963 181,159 170,813 227,643 412,480 75,961 3,515,681
138

Income Statement
Revenues
Sales 1,796,440 1,899,510 652,250 1,192,190 622,250 616,250 622,250 628,250 745,250 730,420 1,186,190 1,548,300 12,239,550
Gross margin 1,458,148 1,542,819 530,102 969,246 508,102 503,702 508,102 512,502 618,932 594,450 964,846 1,258,006 9,968,957
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Plate/ Poster/ Vinyl 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 36,000 432,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Earning before interest and tax 1,286,721 1,399,018 389,151 827,035 360,482 362,811 367,201 371,591 471,222 453,289 822,645 1,114,995 8,226,166
Interest and loan expense 24,500 24,500 24,500 24,500 24,500 24,500 24,500 24,500 24,500 24,500 24,500 724,500 994,000
After interest income 1,262,221 1,374,518 364,651 802,535 335,982 338,311 342,701 347,091 446,722 428,789 798,145 390,495 7,232,166
Income tax (30 %) 378,666 412,356 109,395 240,761 100,795 101,493 102,810 104,127 134,017 128,637 239,444 117,149 2,169,650
Net income 883,555 962,163 255,256 561,775 235,188 236,818 239,891 242,964 312,706 300,153 558,702 273,347 5,062,516
139
5.3 Statement of Cash flow
Table 5.6 statement of cash flow year 2012
Meepo Studio Company Limited

Statement Of Cash Flow
Before operating Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash flow from operating activity
Cash inflow
Cash received on sales 399,600 408,380 163,070 254,140 133,070 127,070 133,070 139,070 127,070 166,240 248,140 327,260 2,626,180
Adjust depreciation 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 26,344 316,128
Total cash inflow from operating activities 425,944 434,724 189,414 280,484 159,414 153,414 159,414 165,414 153,414 192,584 274,484 353,604 2,942,308
Cash outflow
Cost of goods sold 77,128 77,414 32,399 47,598 24,399 22,799 24,399 25,999 22,799 31,016 45,998 62,294 494,242
Marketing expense 84,985 31,503 17,784 21,498 13,484 12,624 49,734 14,344 12,624 16,224 20,388 26,136 321,330
Administrative expense 127,517 99,761 99,111 99,331 105,780 99,051 99,061 99,071 105,770 99,131 99,321 99,501 1,232,401
Cash paid for income tax 20,741 47,661 0 13,464 0 0 0 0 0 0 12,480 0 94,345
Total cash outflow from operating activities -310,371 -256,338 -149,294 -181,891 -143,663 -134,474 -173,194 -139,414 -141,193 -146,371 -178,187 -187,930 -2,142,318
Net cash flow from operating activities 115,573 178,386 40,120 98,593 15,751 18,940 -13,780 26,000 12,221 46,213 96,297 165,674 5,084,626
Cash flow from investing activity

Cash inflow
Land & Building 4,100,000
Equipment 1,419,227
Adminstration tools 549,164
Registration cost 44,500
Telephone line &Internet Installment 1,099
Website cost 16,759
Bill board 1,600
Logo 1,200
Net cash flow from investing activities 6,133,549
Cash flow from financing activity

Cash inflow
140
Cash loan 7,000,000

Cash outflow
Repayment for interest and principle loan -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -740,834 -1,190,008
Net cash flow from financing activities
Net Cash
Net increase/decrease in cash 866,451 115,573 178,386 40,120 98,593 15,751 18,940 -13,780 26,000 12,221 46,213 96,297 165,674 799,990
Beginning cash 866,451 941,190 1,078,742 1,078,029 1,135,788 1,110,705 1,088,811 1,034,197 1,019,364 990,751 996,130 1,051,593 0
Ending cash 866,451 941,190 1,078,742 1,078,029 1,135,788 1,110,705 1,088,811 1,034,197 1,019,364 990,751 996,130 1,051,593 476,433 476,433
141

Cash inflow
Cash outflow
Cash paid for income tax 99,850 133,287 22,781 70,254 15,470 16,427 6,611 13,064 14,411 27,550 70,606 0 490,309
Net cash flow from operating activities 288,004 366,024 108,176 218,947 91,118 93,350 70,446 85,503 88,647 119,304 219,770 392,654 2,141,944

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Telephone line &Internet Installment
Website cost
Bill board
Logo
Net cash flow from investing activities

Cash inflow
Cash loan
Cash outflow
142
Net Cash
Net increase/decrease in cash 288,004 366,024 108,176 218,947 91,118 93,350 70,446 85,503 88,647 119,304 219,770 392,654 2,141,944
Beginning cash 476,433 727,687 1,056,961 1,128,387 1,310,584 1,364,952 1,421,552 1,455,248 1,504,002 1,555,899 1,638,453 1,821,472 476,433
Ending cash 727,687 1,056,961 1,128,387 1,310,584 1,364,952 1,421,552 1,455,248 1,504,002 1,555,899 1,638,453 1,821,472 1,477,377 1,477,377
143

Cash inflow
Cash received on sales 1,087,630 1,155,650 405,210 718,420 375,210 369,210 375,210 381,210 369,210 448,330 712,420 941,780 7,339,490
Total cash inflow from operating activities 1,105,901 1,173,921 423,481 736,691 393,481 387,481 393,481 399,481 387,481 466,601 730,691 960,051 7,558,746
Cash outflow
Cost of goods sold 205,967 217,240 76,797 134,770 68,797 67,197 68,797 70,397 67,197 83,493 133,170 176,506 1,370,328
Cash paid for income tax 192,658 228,607 54,936 127,499 46,875 47,682 38,016 50,100 45,666 65,438 126,250 0 1,023,728

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow
144
Net Cash
Beginning cash 1,477,377 1,945,183 2,496,871 2,643,326 2,959,096 3,086,743 3,216,272 3,323,247 3,458,418 3,583,244 3,754,204 4,067,060 1,477,377
Ending cash 1,945,183 2,496,871 2,643,326 2,959,096 3,086,743 3,216,272 3,323,247 3,458,418 3,583,244 3,754,204 4,067,060 3,983,299 3,983,299
145

Cash inflow
Cash received on sales 1,445,230 1,521,130 531,180 954,560 501,180 495,180 501,180 507,180 495,180 596,570 948,560 1,245,040 9,742,170
Total cash inflow from operating activities 1,463,501 1,539,401 549,451 972,831 519,451 513,451 519,451 525,451 513,451 614,841 966,831 1,263,311 9,961,426
Cash outflow
Cash paid for income tax 268,342 305,062 82,475 177,911 74,415 75,221 65,555 77,639 73,206 97,561 176,777 32,555 1,506,720

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow
146
Net Cash
Beginning cash 3,983,299 4,627,702 5,357,784 5,568,498 6,001,895 6,193,801 6,387,589 6,558,823 6,758,253 6,947,338 7,193,253 7,624,004 3,983,299
Ending cash 4,627,702 5,357,784 5,568,498 6,001,895 6,193,801 6,387,589 6,558,823 6,758,253 6,947,338 7,193,253 7,624,004 7,718,237 7,718,237
147

Cash inflow
Cash received on sales 1,796,440 1,899,510 652,250 1,192,190 622,250 616,250 622,250 628,250 745,250 730,420 1,186,190 1,548,300 12,239,550
Total cash inflow from operating activities 1,822,784 1,925,854 678,594 1,218,534 648,594 642,594 648,594 654,594 771,594 756,764 1,212,534 1,574,644 12,555,678
Cash outflow
Net cash flow from operating activities 934,399 1,013,007 306,100 612,619 286,032 287,662 290,735 293,808 363,550 350,997 609,546 1,024,191 6,372,644

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow
148
Repayment for interest and principle loan -24,500 -24,500 -24,500 -24,500 -24,500 -24,500 -24,500 -24,500 -24,500 -24,500 -24,500 -724,500 -994,000
Net Cash
Net increase/decrease in cash 934,399 1,013,007 306,100 612,619 286,032 287,662 290,735 293,808 363,550 350,997 609,546 1,024,191 6,372,644
Beginning cash 7,718,237 8,628,135 9,616,642 9,898,242 10,486,361 10,747,893 11,011,055 11,277,290 11,546,598 11,885,647 12,212,144 12,797,190 7,718,237
Ending cash 8,628,135 9,616,642 9,898,242 10,486,361 10,747,893 11,011,055 11,277,290 11,546,598 11,885,647 12,212,144 12,797,190 13,096,881 13,096,881
149
5.4 balance sheet
Table 5.11 Balance sheet year 2012

Balance sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Year 1
Current Asset
Cash 941,190 1,078,742 1,078,029 1,135,788 1,110,705 1,088,811 1,034,197 1,019,364 990,751 996,130 1,051,593 476,433 476,433
Fixed asset
Land & Building 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000
Equipment 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227
Adminstration tools 549,164 549,164 549,164 549,164 549,164 549,164 549,164 549,164 549,164 549,164 549,164 549,164 549,164
Registration cost 44,500 44,500 44,500 44,500 44,500 44,500 44,500 44,500 44,500 44,500 44,500 44,500 44,500
Telephone line &Internet Installment 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099
Website cost 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759
Bill board 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600
Logo 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Accumulated Depreciation -26,344 -52,688 -79,032 -105,376 -131,720 -158,064 -184,408 -210,752 -237,096 -263,440 -289,784 -316,128 -316,128
Tatal Asset 7,048,395 7,159,603 7,132,546 7,163,961 7,112,534 7,064,296 6,983,338 6,942,161 6,887,204 6,866,239 6,895,358 6,293,854 6,293,854
Liability And Equity
Equity
Owner' equity 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000
Retain Earning 48,395 159,603 132,546 163,961 112,534 64,296 -16,662 -57,839 -112,796 -133,761 -104,642 -706,146 -706,146
Total Equity 7,048,395 7,159,603 7,132,546 7,163,961 7,112,534 7,064,296 6,983,338 6,942,161 6,887,204 6,866,239 6,895,358 6,293,854 6,293,854
150

Balance sheet
Current Asset
Cash 727,687 1,056,961 1,128,387 1,310,584 1,364,952 1,421,552 1,455,248 1,504,002 1,555,899 1,638,453 1,821,472 1,477,377 1,477,377
Fixed asset
Land & Building 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000
Equipment 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227
Website cost 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759
Bill board 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600
Logo 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Tatal Asset 6,526,836 6,837,839 6,890,994 7,054,919 7,091,016 7,129,345 7,144,770 7,175,252 7,208,877 7,273,160 7,437,908 7,075,541 7,075,541
Equity
Owner' equity 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549
Retain Earning 393,287 704,290 757,445 921,370 957,467 995,796 1,011,221 1,041,703 1,075,328 1,139,611 1,304,359 941,992 941,992
Total Equity 6,526,836 6,837,839 6,890,994 7,054,919 7,091,016 7,129,345 7,144,770 7,175,252 7,208,877 7,273,160 7,437,908 7,075,541 7,075,541
151

Balance sheet
Current Asset
Cash 1,945,183 2,496,871 2,643,326 2,959,096 3,086,743 3,216,272 3,323,247 3,458,418 3,583,244 3,754,204 4,067,060 3,983,299 3,983,299
Fixed asset
Land & Building 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000
Equipment 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227
Website cost 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759
Bill board 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600
Logo 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Tatal Asset 7,525,076 8,058,492 8,186,676 8,484,175 8,593,550 8,704,808 8,793,512 8,910,412 9,016,966 9,169,655 9,464,240 9,362,207 9,362,207
Equity
Owner' equity 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549
Retain Earning 1,391,527 1,924,943 2,053,127 2,350,626 2,460,001 2,571,259 2,659,963 2,776,863 2,883,417 3,036,106 3,330,691 3,228,658 3,228,658
Total Equity 7,525,076 8,058,492 8,186,676 8,484,175 8,593,550 8,704,808 8,793,512 8,910,412 9,016,966 9,169,655 9,464,240 9,362,207 9,362,207
152

Balance sheet
Current Asset
Cash 4,627,702 5,357,784 5,568,498 6,001,895 6,193,801 6,387,589 6,558,823 6,758,253 6,947,338 7,193,253 7,624,004 7,718,237 7,718,237
Fixed asset
Land & Building 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000
Equipment 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227
Website cost 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759
Bill board 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600
Logo 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
Tatal Asset 9,988,338 10,700,150 10,892,592 11,307,718 11,481,352 11,656,869 11,809,832 11,990,991 12,161,804 12,389,447 12,801,927 12,877,888 12,877,888
Equity
Owner' equity 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549
Retain Earning 3,854,789 4,566,601 4,759,043 5,174,169 5,347,803 5,523,320 5,676,283 5,857,442 6,028,255 6,255,898 6,668,378 6,744,339 6,744,339
Total Equity 9,988,338 10,700,150 10,892,592 11,307,718 11,481,352 11,656,869 11,809,832 11,990,991 12,161,804 12,389,447 12,801,927 12,877,888 12,877,888
153

Balance sheet
Total Year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1
Current Asset
Cash 8,628,135 9,616,642 9,898,242 10,486,361 10,747,893 11,011,055 11,277,290 11,546,598 11,885,647 12,212,144 12,797,190 13,096,881 13,096,881
Fixed asset
Land & Building 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000 4,100,000
Equipment 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227 1,419,227
Telephone line &Internet
Installment 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099 1,099
Website cost 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759 16,759
Bill board 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600 1,600
Logo 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200
- - - - - - - - - - - -
Accumulated Depreciation 1,000,241 1,026,585 1,052,929 1,079,273 1,105,617 1,131,961 1,158,305 1,184,649 1,210,993 1,237,337 1,263,681 1,290,025 -1,290,025
Tatal Asset 13,761,443 14,723,606 14,978,862 15,540,637 15,775,824 16,012,642 16,252,533 16,495,497 16,808,203 17,108,356 17,667,057 17,940,404 17,940,404
Equity
Owner' equity 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549 6,133,549
Retain Earning 7,627,894 8,590,057 8,845,313 9,407,088 9,642,275 9,879,093 10,118,984 10,361,948 10,674,654 10,974,807 11,533,508 11,806,855 11,806,855
Total Equity 13,761,443 14,723,606 14,978,862 15,540,637 15,775,824 16,012,642 16,252,533 16,495,497 16,808,203 17,108,356 17,667,057 17,940,404 17,940,404
154
Chapter 6 Risk Management

155
Chapter 6
6.1 Risk Management
Meepo studio is new studio business in Chiang Rai at this time. So, the studio will
create two ways to analyze and manage the risk for the future business, these are internal
factor and external factor to help Meepo studio to analysis risk management in Chiang Rai
market.
6.1.1 External factor

Economic change in Chiang Rai
This economic problem is a big problem in Thailand. Its affect to the customer
population has decreased significantly. Investment in private is lower all over investment in
country and foreign country, public spending that reduced because of lower revenues. So the
people must be more carefully in spending its make the purchase are decrease (Eureka, 2008).
That problem are risk that affect to decrease sales.
According to the economic change in Thailand, there are not affected to Meepo
studio directly, but the economic factor is the one of risk that the studio must to manage and
prepare for it. So, the studio is managed the risk by giving promotions direct to the customers,
which are vary packages, is giving our customers more chooses for their wanted and Meepo
studio also creates the way to increase more income, field trip photograph and studio in the
shop. It will attack the customer to come spending their money in out studio. However, the
studio uses the right strategy to promote into the public with the best service from our
employees. It can make the customer satisfy and create brand loyalty in Chiang Rai market.
And it will be strength for our brand that will be difficult for new competitors to enter the
Chiang Rai market.
Trend of customer change

Thai‟s family love family photo which taken by photo studio might not first thing that
they want, especially in case of depressed economy. However, it depends on their opinion.
There is possibility that family photo is the priority concern for family like fulfilling the last
jigsaw. Because people in Thailand perceive that graduation event is very important even
their parent will come in this ceremony. Therefore, it is not a big deal for 2nd product line
when comparing the quantity of students who graduated in each University and photography.
The ratio is highly different (shown in chapter 3.1.1)
According to the consumer behavior of photograph business in Thailand, There are
many people who are giving important to photograph business especially field trip
156
photographer. Chiang Rai is the province that many people study in University, but the
behavior of the consumers are always changed. There are very difficult to control or
understand the trend of the consumers and the customer changed is one of essential risk that
Meepo studio need to concern as an important factor. Moreover, there are a lot of competitors
in this business for example direct competitors and indirect competitors and it can be many
choices for customer to choose.
Meepo studio is considered the customer trend as a main risk that needs to manage,
but we will manage by using a right package and design to the customers. We pay any
attention to all details for example quality of the products, high quality supporting equipment,
photographer expertise and also service leading. Meepo studio will also do the marketing by
billboards, radio, brochures and so on. We also create the variety packages to respond the
customer need and reach the customer‟s satisfaction.
Trend of technology change

Technology trends, in this report focusing on communication technology trends.
Communication reflects the potential for interactions within and among cultures, and thus can
be seen as social change 43(gsociology, 2010).
According to the technology trends issue, it can be changed the society. So,
technology issue is one of the most important factors that affect to the studio business directly
especially Meepo studio because when doing business with technology, the company needs to
have a standard technology as competitor. For example technology supporting equipment,
including cameras, flash, high quality printer and high quality printer paper also, these will
create competitive advantage between our company and competitors.
So, when the new innovations come up, the studio needs to respond and create new
things for the customers. Meepo studio always needs to keep in touch with new information
and the competitors‟ movement. Then, the studio must to develop or adapt into new
technology to create higher competition to the competitors in this market. It can help the
company to establish a loyalty brand to Chiang Rai people.
43
http://gsociology.icaap.org/report/tech1sum.html
157
Accident factor
A traffic collision (motor vehicle collision, motor vehicle accident, car accident, or car
crash) occurs when a road vehicle collides with another vehicle, pedestrian, animal, road debris,
or other geographical or architectural obstacle. Traffic collisions can result in injury, property
damage, and death.
For the Meepo studio case, the studio provides a car for the field trip customers. In
case of Meepo studio‟s workers get any accidents, the studio provides standard insurance
example car insurance and social security insurance included. So, the insurance will provide a
primary need for our workers. These are the strategy that makes sure the studio cares about
our workers.
6.1.2 Internal factor

Insurance
Fire insurance – If there has a fire occur at Meepo studio, it may occur by the employees
in accident. We already have fire insurance to protect this situation. The insurance will cover
the entire fire situation but covers things that are only in the building. The insurance company
will come after the situation and estimate the value of the broken things by the fire into a
numbers of money. The total of payment of the fire insurance is 12,247.22 Baht per year
which is worth to the safety, protect the primary unwanted situation, and heal the Meepo
studio quickly (by cost of insurance) when the real situation was happen.
Car insurance 44
– as we have the car for transportation and service, therefore we
already have registered the car insurance to cover the accident that will occur to our car. We
registered to the “social security insurance” which the insurance will cover 100,00 Baht. In
case of accident situation the company will pay for the AID expense which is primary
expense for hospital payment. Social security insurance will pay after the happened accident
and estimate value of the broken part, but not higher than 100,000 Baht, then the insurance
company will change that broken part for a new one and send the car back to us. The total
payment of the car insurance is 8,900 Baht per years which is worth when prepare with the
unwanted situation that may occur.
44
http://www.insurethai.com/app_insure1.html
158
Social insurance 45– for workers, we have protect them by give them register social
insurance to cover all the unwanted expense s they have to pay such as health, accident and
childbirth. By registered the social insurance the workers can reduce the payment for their
cure. It also cover the money for other unwanted situation and other expense for the worker
such as cripple, death, have child, old, and out of work. By the rank of payment will vary in
each situation and the regulation also varies and depends on each situation. This social
insurance can help workers for the initial and basic unwanted things which may happen to
them.
Absence of working
In someday, they are going to have the situation which is the employee (especially the
photographer) absence of work which will make the process of service stop and cannot make
the money. There won‟t be the problem here, because, we already have a short plan for this
situation by use the other photographer in the Meepo studio (there are 3 photographers in the
Meepo studio) instead of the missing employee because their skill is quite equal, hence, the
service won‟t be stop when someone is missing.
45
http://www.sso.go.th/wpr/home.jsp
159
6.2 Financial Risk
Sale Decreases 10 %
Sale Revenue Net Income
2012 is 2,363,562 Baht 2012is 706,146 Baht
2013 is 4,487,904 Baht 2013 is 482,649 Baht
2014 is 6,605,541 Baht 2014 is 1,845,867 Baht
2015 is 8,767,953 Baht 2015 is 2,960,913 Baht
2016 is 11,015,595 Baht 2016 is 4,364,689 Baht
IRR = 27.327%
NPV = 5,284,512
PB = 2.084 or 2 years, 1 month and 2 days
Sale Decreases 20%
2012 is 2,100,944 Baht 2012 is minus 1,068,806 Baht
2013 is 3,989,248 Baht 2013 is 177,769 Baht
2014 is 5,871,592 Baht 2014 is 1,405,067 Baht
2015 is 7,793,736 Baht 2015 is 2,406,145 Baht
2016 is 9,791,640 Baht 2016 is 3,666,862 Baht
IRR = 19.006%
NPV = 2928628.67
PB = 2.618336246 or 2 years, 7 months and 16 days
Remark: If sale decreases 20%, net income at the first year that is 2012 will be negative
1,068,806 Baht.
160
Cost Increases 10%
2012 is 2,626,180 Baht 2012 is minus 816,608 Baht
2013 is 4,986,560 Baht 2013 is 695,824 Baht
2014 is 7,339,490 Baht 2014 is 2,203,657 Baht
2015 is 9,742,170 Baht 2015 is 3,434,914 Baht
2016 is 12,239,550Baht 2016 is 5,028,286 Baht
IRR = 30.587%
NPV = 6,388,032.30
PB = 1.8971 or 1 year, 10 months and 27 days
Remark: If cost increases 10%, net income at the first year that is 2012 will be negative
1,068,806 Baht.
Cost Increases 20%
2013 is 4,986,560 Baht 2013 is 609,960 Baht
2014 is 7,339,490 Baht 2014 is 2,120,648 Baht
2015 is 9,742,170 Baht 2015 is 3,354,146 Baht
2016 is 12,239,550 Baht 2016 is 4,994,056 Baht
IRR = 26.368%
NPV = 5,165,446.24
PB = 2.0947 or 2 years, 1 month and 5 days
Remark: If cost increases 20%, net income at the first year that is 2012 will be negative
927,071 Baht.
161
Sale Decreases 10% and Cost Increases 10%
2013 is 4,487,904 Baht 2013 is 394,432 Baht
2014 is 6,605,541 Baht 2014 is 1,762,858 Baht
2015 is 8,767,953 Baht 2015 is 2,880,145 Baht
2016 is 11,015,595 Baht 2016 is 4,330,459 Baht
IRR = 23.093%
NPV = 4115939.09
PB = 2.313 2 or 3 years, 1 month and 24 days
Remark: If sale decreases 10% and cost increases 10%, net income at the first year that is
2012 will be negative 997,938 Baht.
2012 is 2,363,562 Baht 2012 is minus 1,108,401Baht
2013 is 4,487,904 Baht 2013 is 305,831 Baht
2014 is 6,605,541 Baht 2014 is 1,679,848 Baht
2015 is 8,767,953 Baht 2015 is 2,795,834 Baht
2016 is 11,015,595 Baht 2016 is 4,296,229 Baht
IRR = 18.733%
NPV = 2,947,363.01
2012 will be negative 1,108,401 Baht.
162
2012 is 2,100,944 Baht 2012 is minus 1,186,239Baht
2013 is 3,989,248 Baht 2013 is 85,513 Baht
2014 is 5,871,592 Baht 2014 is 1,322,058 Baht
2015 is 7,793,736 Baht 2015 is 2,294,359 Baht
2016 is 9,791,640 Baht 2016 is 3,632,632 Baht
IRR = 14.501%
NPV = 1,792,558.92
2012 will be negative 1,186,239 Baht.
2012 is 2,100,944 Baht 2012 is minus 1,306,486 Baht
2014 is 5,871,592 Baht 2014 is 1,239,049 Baht
2015 is 7,793,736 Baht 2015 is 2,210,716 Baht
2016 is 9,791,640 Baht 2016 is 3,598,402 Baht
IRR = 9.9891%
NPV = 699,499.64
2012 will be negative 1,186,239 Baht. Then 2013 is also minus13, 411 Baht.
6.3 Conclusion of Risk Management
Meepo studio analyze the risk that may be happened in Chiang Rai market to
forecasting the risk that can affect the security of company and find the best way to managing
risk that we meet for run the business well and stable in the future. At last the point Company
have only two results that company will getting loss income or success in target planning.
Meepo Studio has two main risk factors that are internal risk factor and external risk
factor. In internal risk factor Meepo Studio analyze in case of insurance risk absent working
risk and lacking of photographer there are risk that often occur in organization and the
company can control. In external risk factor Meepo Studio analyze in case of change of
economic in Chiang Rai, trend of customer, trend of technology, and accident factor all of
them are risk that hard to prediction and the company can‟t control, but the company have a
plan for short term problem and have a good team to management for risk, so the internal and
external risk can‟t effect the company operating a lot because the market of studio are
relatively stable, all of reason that running the business are trends of humanity. The last are
financial risk, all of financial risk effect the company directly such as reduce in sale effect to
the company‟s income reducing too and increase in cost effect to take a long time for the
company‟s payback period. All of risk management that we forecast effect the company some
in a lot and some in a little, but the company still run business well and still have a high profit
return in the long term period.
Chapter 7 Summary
Chapter 7
7.1 Summary
Meepo Studio is the studio for take a photo for everyone who wants to have a great
picture they ever have by the latest technology of ink and papers, also the greatest of services
we serve the customers will get want they want exactly
We set up Meepo Studio in Chiang Rai province because we see that in Chiang Rai
province have not a strong competitors as same as big province such as Chiang Mai and
Bangkok which has many big and strong competitors, it is difficult to drive into the market in
compete with the initial competitor addition the resource which we cannot fight and any
reasons.
Also, in Chiang Rai, do not have the real competitors who will be the main choices
for the customers in Chiang Rai and do not have the initial competitors. Almost competitors
in Chiang Rai are new competitors which not have built the strong brand yet. So it is the good
chance for Meepo Studio the set up the new brand to attract the people in Chiang rai province
which is take a long time and many efforts to do.
And now Chiang Rai is developing, see by Central Plaza is building and opening
soon in Chiang Rai. Many investors is coming and buying many land in Chiang Rai for the
future development. Now a day the land cost of Chiang Rai is increase, the populations are
increasing and the famous of Mae Fah Laung University also has an effect to attract many
people to come to Chiang Rai. All the reason makes the Chiang Rai province to be attracted.
In the price which is acceptable, our price is in the medium rank which most of people can
buy our products and services, we set in this rank of price because to compete with the
competitor by the nearly price but have a greater quality and can hold the big group of
customers and available for outside photograph. The outside photograph is meaning us
available the services for take photos in the place the customers fixed by the way we now
available only the wedding ceremony and graduation ceremony. In wedding ceremony, we
available only the province is in the northern, another province out of this we not serve. The
graduation ceremony is available for whole Thailand, which is the date is fixed for each
university. It is not the same day, so we can serve many customers who graduate in bachelor
degree in each university.
Meepo Studio want to be the one in serving service in Chiang Rai province because
we wall to build the brand and get the profits in long term, so Meepo Studio have to pay many
effort in serving the best service such as the services start from beginning until the after sale
service, we will pay the most attention to the service. Although, we trying hard to serving the
best service, be also pay attention to the innovation of technology for printing by we will
using the latest technology of the ink and papers which we will change every 5 years to make
sure the customers will get the best pictures and best service that they ever get.
Also we care about the security of customers and customers by we get the insurance
for cover the fire accident in the workplace which is cover all the fire accident and when real
fire accident happen, the insurance company will pay the money immediately, the cover the
accident on the road which as similar as the fire insurance which when the accidents happen,
the insurance company will come and estimate the cost of broken car by that accident and
then pay to money for cover all the cost, the social insurance which is can help and protects
our employee to reduce payment in their everyday life and protect some problem that may
occur to the employee such as the accident in the work place, and, the plan when our
employee stop working, we have set up the plan to protect the situation which can make our
service stopped by when someone is stop working, other employee can do the job instead of
employee who absent the work.
Finally, Meepo Studio will try to serve the best service and greater products almost
for the people in Chiang Rai province. But the real value which Meopo Studio will make is to
build Meepo brand which is the thing that is the most valuable when doing the long term
business, it will be the best thing to protect our company from the incoming competitor and
other competitor. But the brand is also the most difficult thing to build up, so we will try hard
to make it real in the impossible ways.
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Appendix
Sale decrease by 10%

Income Statement
Revenues
Sales 359,640 367,542 146,763 228,726 119,763 114,363 119,763 125,163 114,363 149,616 223,326 294,534 2,363,562
Gross margin 290,225 297,869 117,604 185,888 97,804 93,844 97,804 101,764 93,844 121,702 181,928 238,469 1,918,744
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Automobile Insurance 8,900
Earning before interest and tax 77,723 166,606 709 65,059 -21,460 -17,831 -50,991 -11,651 -24,550 6,347 62,219 112,833 365,013
Income tax (30 %) 11,067 37,732 7,267 6,415 62,481
Net income 25,822 88,040 -40,125 16,957 -62,294 -58,665 -91,825 -52,485 -65,384 -34,487 14,969 -628,001 -887,476
Income Statement
Revenues
Sales 675,729 696,474 255,726 441,252 228,726 223,326 228,726 234,126 223,326 271,422 441,603 567,468 4,487,904
Gross margin 547,457 564,668 206,588 358,996 186,788 182,828 186,788 190,748 182,828 220,253 359,409 460,199 3,647,547
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
After interest income 272,003 381,549 52,981 194,291 30,812 34,441 1,281 22,351 27,722 67,360 195,421 -413,500 866,713
Income tax (30 %) 81,601 114,465 15,894 58,287 9,244 10,332 384 6,705 8,317 20,208 58,626 384,064
Net income 190,402 267,084 37,087 136,004 21,569 24,109 897 15,646 19,406 47,152 136,794 -413,500 482,649
Income Statement
Revenues
Sales 978,867 1,040,085 364,689 646,578 337,689 332,289 337,689 343,089 332,289 403,497 641,178 847,602 6,605,541
Gross margin 793,497 844,569 295,572 525,285 275,772 271,812 275,772 279,732 271,812 328,353 521,325 688,747 5,372,246
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 166,208 200,455 45,083 109,990 37,683 38,621 28,823 40,775 36,606 54,493 108,873 867,611
Net income 387,819 467,728 105,195 256,643 87,927 90,117 67,255 95,143 85,414 127,150 254,037 -178,560 1,845,867
Income Statement
Revenues
Sales 1,300,707 1,369,017 478,062 859,104 451,062 445,662 451,062 456,462 445,662 536,913 853,704 1,120,536 8,767,953
Gross margin 1,055,102 1,111,368 388,108 698,393 368,308 364,348 368,308 372,268 364,348 437,275 694,433 910,476 7,132,733
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
After interest income 777,239 893,388 231,795 515,437 207,126 210,255 177,595 217,435 203,536 276,619 512,097 7,352 4,229,875
Income tax (30 %) 233,172 268,016 69,539 154,631 62,138 63,077 53,279 65,231 61,061 82,986 153,629 2,206 1,268,963
Net income 544,068 625,372 162,257 360,806 144,988 147,179 124,317 152,205 142,475 193,633 358,468 5,147 2,960,913
Income Statement
Revenues
Sales 1,616,796 1,709,559 587,025 1,072,971 560,025 554,625 560,025 565,425 670,725 657,378 1,067,571 1,393,470 11,015,595
Gross margin 1,312,333 1,388,537 477,092 872,321 457,292 453,332 457,292 461,252 557,039 535,005 868,361 1,132,205 8,972,061
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Earning before interest and tax 1,140,906 1,244,737 336,141 730,111 309,672 312,441 316,391 320,341 409,329 393,844 726,161 989,195 7,229,270
Income tax (30 %) 334,922 366,071 93,492 211,683 85,552 86,382 87,567 88,752 115,449 110,803 210,498 79,408 1,870,581
Net income 781,484 854,166 218,149 493,928 199,621 201,559 204,324 207,089 269,380 258,541 491,163 185,286 4,364,689
Before
2012 operating Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash inflow
Total cash inflow from operating
activities 385,984 393,886 173,107 255,070 146,107 140,707 146,107 151,507 140,707 175,960 249,670 320,878 2,679,690
Cash outflow
Total cash outflow from operating - - - - - - - - - - - - -
activities 292,984 238,668 146,054 170,935 141,223 132,194 170,754 136,814 138,913 143,269 167,523 181,701 2,061,030
Net cash flow from operating activities 93,000 155,218 27,053 84,135 4,884 8,513 -24,647 14,693 1,794 32,691 82,147 139,177 4,740,720

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
Repayment for interest and principle -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -740,834 -1,190,008
loan
Net Cash
Net increase/decrease in cash 866,451 93,000 155,218 27,053 84,135 4,884 8,513 -24,647 14,693 1,794 32,691 82,147 139,177 618,660
Beginning cash 866,451 918,617 1,033,002 1,019,221 1,062,522 1,026,572 994,251 928,770 902,630 863,590 855,446 896,760 0
Ending cash 866,451 918,617 1,033,002 1,019,221 1,062,522 1,026,572 994,251 928,770 902,630 863,590 855,446 896,760 295,103 295,103
2013 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 295,103 485,528 752,061 800,533 942,842 976,455 1,012,741 1,025,684 1,053,243 1,084,826 1,142,907 1,285,992 295,103
Ending cash 485,528 752,061 800,533 942,842 976,455 1,012,741 1,025,684 1,053,243 1,084,826 1,142,907 1,285,992 890,763 890,763
Cash inflow
Cash received on sales 978,867 1,040,085 364,689 646,578 337,689 332,289 337,689 343,089 332,289 403,497 641,178 847,602 6,605,541
Total cash inflow from operating activities 997,138 1,058,356 382,960 664,849 355,960 350,560 355,960 361,360 350,560 421,768 659,449 865,873 6,824,797
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 890,763 1,270,403 1,728,250 1,841,864 2,099,269 2,196,275 2,295,602 2,371,936 2,476,026 2,570,651 2,705,127 2,960,058 890,763
Ending cash 1,270,403 1,728,250 1,841,864 2,099,269 2,196,275 2,295,602 2,371,936 2,476,026 2,570,651 2,705,127 2,960,058 2,799,770 2,799,770
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 2,799,770 3,326,939 3,933,536 4,101,127 4,456,925 4,607,907 4,761,213 4,891,524 5,049,591 5,198,192 5,395,521 5,749,113 2,799,770
Ending cash 3,326,939 3,933,536 4,101,127 4,456,925 4,607,907 4,761,213 4,891,524 5,049,591 5,198,192 5,395,521 5,749,113 5,742,181 5,742,181
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 5,742,181 6,506,265 7,340,490 7,569,080 8,060,274 8,270,996 8,483,788 8,699,212 8,917,270 9,194,427 9,461,478 9,950,039 5,742,181
Ending cash 6,506,265 7,340,490 7,569,080 8,060,274 8,270,996 8,483,788 8,699,212 8,917,270 9,194,427 9,461,478 9,950,039 10,123,930 10,123,930
Sale decrease by 20%

Income Statement
Revenues
Sales 319,680 326,704 130,456 203,312 106,456 101,656 106,456 111,256 101,656 132,992 198,512 261,808 2,100,944
Gross margin 257,978 264,773 104,537 165,234 86,937 83,417 86,937 90,457 83,417 108,179 161,714 211,973 1,705,550
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Earning before interest and tax 45,476 133,509 -12,358 44,405 -32,327 -28,258 -61,858 -22,958 -34,977 -7,176 42,005 86,337 151,819
After interest income 4,642 92,675 -53,192 3,571 -73,161 -69,092 -102,692 -63,792 -75,811 -48,010 1,171 -654,497 -1,038,189
Income tax (30 %) 1,393 27,803 1,071 351 30,618
Net income 3,249 64,873 -53,192 2,499 -73,161 -69,092 -102,692 -63,792 -75,811 -48,010 819 -654,497 -1,068,806
Income Statement
Revenues
Sales 600,648 619,088 227,312 392,224 203,312 198,512 203,312 208,112 198,512 241,264 392,536 504,416 3,989,248
Gross margin 486,628 501,927 183,634 319,107 166,034 162,514 166,034 169,554 162,514 195,780 319,474 409,066 3,242,264
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
After interest income 211,175 318,808 30,027 154,402 10,058 14,127 -19,473 1,157 7,408 42,887 155,486 -464,634 461,430
Income tax (30 %) 63,352 95,642 9,008 46,321 3,017 4,238 347 2,222 12,866 46,646 283,661
Net income 147,822 223,165 21,019 108,082 7,041 9,889 -19,473 810 5,186 30,021 108,840 -464,634 177,769
Income Statement
Revenues
Sales 870,104 924,520 324,168 574,736 300,168 295,368 300,168 304,968 295,368 358,664 569,936 753,424 5,871,592
Gross margin 705,330 750,728 262,730 466,920 245,130 241,610 245,130 248,650 241,610 291,870 463,400 612,219 4,775,330
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 139,758 172,302 35,231 92,480 28,490 29,561 19,631 31,451 27,545 43,548 91,495 711,495
Net income 326,102 402,039 82,206 215,788 66,478 68,976 45,806 73,386 64,273 101,612 213,489 -255,087 1,405,067
Income Statement
Revenues
Sales 1,156,184 1,216,904 424,944 763,648 400,944 396,144 400,944 405,744 396,144 477,256 758,848 996,032 7,793,736
Gross margin 937,868 987,882 344,985 620,794 327,385 323,865 327,385 330,905 323,865 388,689 617,274 809,312 6,340,207
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Income tax (30 %) 198,002 230,971 56,602 131,351 49,861 50,932 41,002 52,822 48,916 68,410 130,481 -28,144 1,031,205
Net income 462,004 538,932 132,070 306,487 116,342 118,840 95,670 123,250 114,137 159,623 304,457 -65,668 2,406,145
Income Statement
Revenues
Sales 1,437,152 1,519,608 521,800 953,752 497,800 493,000 497,800 502,600 596,200 584,336 948,952 1,238,640 9,791,640
Gross margin 1,166,518 1,234,255 424,082 775,397 406,482 402,962 406,482 410,002 495,146 475,560 771,877 1,006,405 7,975,166
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 291,177 319,786 77,589 182,606 70,309 71,271 72,324 73,377 96,881 92,970 181,553 41,668 1,571,512
Net income 679,414 746,168 181,042 426,080 164,053 166,300 168,757 171,214 226,055 216,930 423,623 97,226 3,666,862
Before
Cash inflow
activities 346,024 353,048 156,800 229,656 132,800 128,000 132,800 137,600 128,000 159,336 224,856 288,152 2,417,072
Cash outflow
activities 285,271 230,926 142,814 166,175 138,783 129,914 168,314 134,214 136,633 140,168 162,923 175,471 2,011,606
Net cash flow from operating activities 60,753 122,122 13,986 63,481 -5,983 -1,914 -35,514 3,386 -8,633 19,168 61,933 112,681 4,428,678

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
Repayment for interest and principle -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 - -
loan 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 60,753 122,122 13,986 63,481 -5,983 -1,914 -35,514 3,386 -8,633 19,168 61,933 112,681 405,466
Beginning cash 866,451 886,370 967,658 940,810 963,457 916,640 873,892 797,544 760,096 710,629 688,963 710,062 0
Ending cash 866,451 886,370 967,658 940,810 963,457 916,640 873,892 797,544 760,096 710,629 688,963 710,062 81,909 81,909
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 81,909 211,506 415,298 440,816 543,236 556,095 572,067 564,255 570,620 581,889 615,498 718,649 81,909
Ending cash 211,506 415,298 440,816 543,236 556,095 572,067 564,255 570,620 581,889 615,498 718,649 272,287 272,287
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 272,287 563,760 927,766 1,008,539 1,207,579 1,273,943 1,343,069 1,388,762 1,461,770 1,526,194 1,624,187 1,821,192 272,287
Ending cash 563,760 927,766 1,008,539 1,207,579 1,273,943 1,343,069 1,388,762 1,461,770 1,526,194 1,624,187 1,821,192 1,584,377 1,584,377
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 1,584,377 1,994,312 2,477,424 2,601,892 2,880,091 2,990,150 3,102,972 3,192,360 3,309,064 3,417,183 3,565,925 3,842,358 1,584,377
Ending cash 1,994,312 2,477,424 2,601,892 2,880,091 2,990,150 3,102,972 3,192,360 3,309,064 3,417,183 3,565,925 3,842,358 3,734,262 3,734,262
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 3,734,262 4,352,532 5,032,475 5,208,054 5,602,324 5,762,235 5,924,657 6,089,271 6,256,079 6,471,342 6,678,949 7,071,025 3,734,262
Ending cash 4,352,532 5,032,475 5,208,054 5,602,324 5,762,235 5,924,657 6,089,271 6,256,079 6,471,342 6,678,949 7,071,025 7,119,115 7,119,115
Expense increase by 10%

Income Statement
Revenues
Sales 399,600 408,380 163,070 254,140 133,070 127,070 133,070 139,070 127,070 166,240 248,140 327,260 2,626,180
Gross margin 322,472 330,966 130,671 206,542 108,671 104,271 108,671 113,071 104,271 135,224 202,142 264,966 2,131,938
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Automobile Insurance 8,900
Earning before interest and tax 97,218 189,727 3,865 75,780 -21,171 -17,309 -50,030 -10,251 -24,700 9,956 72,501 129,380 454,967
Income tax (30 %) 16,915 44,668 10,484 9,500 81,567
Net income 39,469 104,225 -36,969 24,462 -62,005 -58,143 -90,864 -51,085 -65,534 -30,878 22,167 -611,454 -816,608
Income Statement
Revenues
Sales 750,810 773,860 284,140 490,280 254,140 248,140 254,140 260,140 248,140 301,580 490,670 630,520 4,986,560
Gross margin 608,285 627,409 229,542 398,884 207,542 203,142 207,542 211,942 203,142 244,725 399,343 511,332 4,052,830
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
Income tax (30 %) 95,397 130,514 20,041 67,500 12,531 13,689 3,873 9,778 11,472 24,811 67,853 457,458
Net income 222,594 304,532 46,763 157,500 29,238 31,942 9,037 22,814 26,768 57,892 158,323 -371,579 695,824
Income Statement
Revenues
Sales 1,087,630 1,155,650 405,210 718,420 375,210 369,210 375,210 381,210 369,210 448,330 712,420 941,780 7,339,490
Gross margin 881,663 938,410 328,413 583,650 306,413 302,013 306,413 310,813 302,013 364,837 579,250 765,274 5,969,162
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 189,028 225,808 52,189 124,730 43,928 44,936 35,270 47,354 42,719 62,687 123,481 992,130
Net income 441,065 526,886 121,773 291,037 102,498 104,851 82,297 110,492 99,678 146,270 288,123 -111,313 2,203,657
Income Statement
Revenues
Sales 1,445,230 1,521,130 531,180 954,560 501,180 495,180 501,180 507,180 495,180 596,570 948,560 1,245,040 9,742,170
Gross margin 1,172,335 1,234,853 431,231 775,992 409,231 404,831 409,231 413,631 404,831 485,861 771,592 1,011,640 7,925,259
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Fire insurance 12,247 0 0 0 0 0 0 0 0 0 0 0 12,247
Automobile Insurance 8,900 0 0 0 0 0 0 0 0 0 0 0 8,900
Income tax (30 %) 264,687 302,238 79,720 175,125 71,459 72,468 62,801 74,885 70,250 94,801 173,992 29,680 1,472,106
Net income 617,604 705,222 186,013 408,626 166,738 169,091 146,536 174,732 163,917 221,201 405,981 69,253 3,434,914
Income Statement
Revenues
Sales 1,796,440 1,899,510 652,250 1,192,190 622,250 616,250 622,250 628,250 745,250 730,420 1,186,190 1,548,300 12,239,550
Gross margin 1,458,148 1,542,819 530,102 969,246 508,102 503,702 508,102 512,502 618,932 594,450 964,846 1,258,006 9,968,957
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 6,719 6,719 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 377,444 411,133 108,173 239,538 99,572 100,271 101,588 102,905 132,794 127,414 238,221 115,926 2,154,980
Net income 880,702 959,310 252,403 558,922 232,335 233,965 237,038 240,111 309,853 297,300 555,849 270,494 5,028,286
Before
Cash inflow
activities 425,944 434,724 189,414 280,484 159,414 153,414 159,414 165,414 153,414 192,584 274,484 353,604 2,942,308
Cash outflow
activities 339,334 277,206 164,223 198,733 158,029 147,921 190,513 153,355 155,312 161,008 194,757 206,723 2,347,115
Net cash flow from operating activities 86,610 157,518 25,191 81,751 1,385 5,493 -31,099 12,059 -1,898 31,576 79,727 146,881 5,289,423

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
loan 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 86,610 157,518 25,191 81,751 1,385 5,493 -31,099 12,059 -1,898 31,576 79,727 146,881 595,193
Beginning cash 866,451 912,227 1,028,912 1,013,268 1,054,185 1,014,736 979,395 907,462 878,686 835,954 826,696 865,589 0
Ending cash 866,451 912,227 1,028,912 1,013,268 1,054,185 1,014,736 979,395 907,462 878,686 835,954 826,696 865,589 271,636 271,636
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 271,636 484,766 784,758 839,039 999,301 1,037,087 1,078,024 1,092,184 1,122,953 1,158,515 1,223,769 1,384,932 271,636
Ending cash 484,766 784,758 839,039 999,301 1,037,087 1,078,024 1,092,184 1,122,953 1,158,515 1,223,769 1,384,932 1,015,223 1,015,223
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 1,015,223 1,441,752 1,957,344 2,084,857 2,374,551 2,483,569 2,595,338 2,680,731 2,797,747 2,904,141 3,055,348 3,342,312 1,015,223
Ending cash 1,441,752 1,957,344 2,084,857 2,374,551 2,483,569 2,595,338 2,680,731 2,797,747 2,904,141 3,055,348 3,342,312 3,227,436 3,227,436
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 3,227,436 3,819,621 4,502,137 4,690,083 5,090,186 5,259,637 5,431,839 5,577,666 5,755,116 5,921,943 6,143,580 6,541,259 3,227,436
Ending cash 3,819,621 4,502,137 4,690,083 5,090,186 5,259,637 5,431,839 5,577,666 5,755,116 5,921,943 6,143,580 6,541,259 6,594,698 6,594,698
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 6,594,698 7,453,625 8,392,082 8,647,372 9,198,976 9,434,331 9,672,149 9,912,879 10,156,521 10,468,168 10,766,951 11,315,643 6,594,698
Ending cash 7,453,625 8,392,082 8,647,372 9,198,976 9,434,331 9,672,149 9,912,879 10,156,521 10,468,168 10,766,951 11,315,643 11,572,003 11,572,003
Expense increase by 20%

Income Statement
Revenues
Sales 399,600 408,380 163,070 254,140 133,070 127,070 133,070 139,070 127,070 166,240 248,140 327,260 2,626,180
Gross margin 322,472 330,966 130,671 206,542 108,671 104,271 108,671 113,071 104,271 135,224 202,142 264,966 2,131,938
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Earning before interest and tax 84,467 179,750 -6,046 65,847 -31,749 -27,214 -59,936 -20,158 -35,277 43 62,569 119,430 331,726
Income tax (30 %) 13,090 41,675 7,504 6,520 68,789
Net income 30,543 97,242 -46,880 17,509 -72,583 -68,048 -100,770 -60,992 -76,111 -40,791 15,214 -621,404 -927,071
Income Statement
Revenues
Sales 750,810 773,860 284,140 490,280 254,140 248,140 254,140 260,140 248,140 301,580 490,670 630,520 4,986,560
Gross margin 608,285 627,409 229,542 398,884 207,542 203,142 207,542 211,942 203,142 244,725 399,343 511,332 4,052,830
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
Fire insurance 12,247 0 0 0 0 0 0 0 0 0 0 0 12,247
Automobile Insurance 8,900 0 0 0 0 0 0 0 0 0 0 0 8,900
Income tax (30 %) 90,945 127,741 17,302 64,746 9,591 10,952 1,135 6,491 8,533 22,072 65,099 424,608
Net income 212,206 298,061 40,372 151,075 22,380 25,554 2,649 15,147 19,910 51,501 151,897 -380,791 609,960
Income Statement
Revenues
Sales 1,087,630 1,155,650 405,210 718,420 375,210 369,210 375,210 381,210 369,210 448,330 712,420 941,780 7,339,490
Gross margin 881,663 938,410 328,413 583,650 306,413 302,013 306,413 310,813 302,013 364,837 579,250 765,274 5,969,162
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 185,398 223,010 49,441 121,960 40,980 42,191 32,524 44,608 39,772 59,936 120,712 960,532
Net income 432,594 520,356 115,363 284,574 95,621 98,445 75,890 104,084 92,801 139,851 281,661 -120,594 2,120,648
Income Statement
Revenues
Sales 1,445,230 1,521,130 531,180 954,560 501,180 495,180 501,180 507,180 495,180 596,570 948,560 1,245,040 9,742,170
Gross margin 1,172,335 1,234,853 431,231 775,992 409,231 404,831 409,231 413,631 404,831 485,861 771,592 1,011,640 7,925,259
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
After interest income 870,110 998,048 256,547 574,467 228,344 232,379 200,157 240,435 224,316 306,799 570,689 89,349 4,791,638
Income tax (30 %) 261,033 299,414 76,964 172,340 68,503 69,714 60,047 72,130 67,295 92,040 171,207 26,805 1,437,491
Net income 609,077 698,633 179,583 402,127 159,841 162,665 140,110 168,304 157,021 214,759 399,482 62,544 3,354,146
Income Statement
Revenues
Sales 1,796,440 1,899,510 652,250 1,192,190 622,250 616,250 622,250 628,250 745,250 730,420 1,186,190 1,548,300 12,239,550
Gross margin 1,458,148 1,542,819 530,102 969,246 508,102 503,702 508,102 512,502 618,932 594,450 964,846 1,258,006 9,968,957
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 376,221 409,911 106,950 238,316 98,350 99,048 100,365 101,682 131,572 126,192 236,999 114,704 2,140,310
Net income 877,850 956,458 249,551 556,070 229,483 231,113 234,186 237,259 307,001 294,448 552,997 267,642 4,994,056
Before
Cash inflow
activities 425,944 434,724 189,414 280,484 159,414 153,414 159,414 165,414 153,414 192,584 274,484 353,604 2,942,308
Cash outflow
activities 368,297 298,073 179,153 215,576 172,395 161,369 207,833 167,297 169,431 175,645 211,328 225,516 2,551,913
Net cash flow from operating activities 57,647 136,651 10,261 64,908 -12,981 -7,955 -48,419 -1,883 -16,017 16,939 63,156 128,088 5,494,221

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
loan 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 57,647 136,651 10,261 64,908 -12,981 -7,955 -48,419 -1,883 -16,017 16,939 63,156 128,088 390,395
Beginning cash 866,451 883,264 979,081 948,508 972,582 918,767 869,978 780,726 738,009 681,158 657,263 679,585 0
Ending cash 866,451 883,264 979,081 948,508 972,582 918,767 869,978 780,726 738,009 681,158 657,263 679,585 66,838 66,838
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 66,838 241,846 512,556 549,692 688,018 709,222 734,495 729,120 741,905 761,131 809,086 948,392 66,838
Ending cash 241,846 512,556 549,692 688,018 709,222 734,495 729,120 741,905 761,131 809,086 948,392 553,069 553,069
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 553,069 938,321 1,417,817 1,526,388 1,790,007 1,880,395 1,974,404 2,038,214 2,137,077 2,225,038 2,356,491 2,617,563 553,069
Ending cash 938,321 1,417,817 1,526,388 1,790,007 1,880,395 1,974,404 2,038,214 2,137,077 2,225,038 2,356,491 2,617,563 2,471,573 2,471,573
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 2,471,573 3,011,541 3,646,489 3,811,668 4,178,477 4,325,473 4,476,090 4,596,508 4,751,979 4,896,548 5,093,907 5,458,514 2,471,573
Ending cash 3,011,541 3,646,489 3,811,668 4,178,477 4,325,473 4,476,090 4,596,508 4,751,979 4,896,548 5,093,907 5,458,514 5,471,159 5,471,159
Cash inflow
Cash outflow
Total cash outflow from operating activities -990,329 -1,012,945 -425,114 -678,946 -414,916 -405,620 -408,869 -412,118 -462,850 -461,194 -675,697 -637,114 -6,985,711

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 5,471,159 6,279,114 7,167,522 7,396,503 7,911,590 8,120,769 8,333,243 8,548,468 8,766,444 9,050,689 9,321,759 9,834,096 5,471,159
Ending cash 6,279,114 7,167,522 7,396,503 7,911,590 8,120,769 8,333,243 8,548,468 8,766,444 9,050,689 9,321,759 9,834,096 10,047,126 10,047,126
Sale reduce by 10%, Expense increase by 10%

Income Statement
Revenues
Sales 359,640 367,542 146,763 228,726 119,763 114,363 119,763 125,163 114,363 149,616 223,326 294,534 2,363,562
Gross margin 290,225 297,869 117,604 185,888 97,804 93,844 97,804 101,764 93,844 121,702 181,928 238,469 1,918,744
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Income tax (30 %) 7,241 34,739 4,288 3,436 49,703
Net income 16,896 81,057 -50,036 10,004 -72,872 -68,570 -101,731 -62,392 -75,961 -44,400 8,017 -637,951 -997,938
Income Statement
Revenues
Sales 675,729 696,474 255,726 441,252 228,726 223,326 228,726 234,126 223,326 271,422 441,603 567,468 4,487,904
Gross margin 547,457 564,668 206,588 358,996 186,788 182,828 186,788 190,748 182,828 220,253 359,409 460,199 3,647,547
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
After interest income 257,163 372,305 43,851 185,112 21,015 25,317 -7,844 11,398 17,926 58,230 186,241 -422,712 747,999
Income tax (30 %) 77,149 111,691 13,155 55,534 6,304 7,595 3,419 5,378 17,469 55,872 353,567
Net income 180,014 260,613 30,695 129,578 14,710 17,722 -7,844 7,978 12,548 40,761 130,369 -422,712 394,432
Income Statement
Revenues
Sales 978,867 1,040,085 364,689 646,578 337,689 332,289 337,689 343,089 332,289 403,497 641,178 847,602 6,605,541
Gross margin 793,497 844,569 295,572 525,285 275,772 271,812 275,772 279,732 271,812 328,353 521,325 688,747 5,372,246
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 162,578 197,656 42,336 107,220 34,735 35,876 26,078 38,029 33,659 51,742 106,104 836,013
Net income 379,348 461,198 98,784 250,181 81,049 83,711 60,848 88,735 78,537 120,732 247,575 -187,840 1,762,858
Income Statement
Revenues
Sales 1,300,707 1,369,017 478,062 859,104 451,062 445,662 451,062 456,462 445,662 536,913 853,704 1,120,536 8,767,953
Gross margin 1,055,102 1,111,368 388,108 698,393 368,308 364,348 368,308 372,268 364,348 437,275 694,433 910,476 7,132,733
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Income tax (30 %) 229,517 265,193 66,783 151,846 59,182 60,323 50,524 62,476 58,105 80,225 150,844 -669 1,234,348
Net income 535,541 618,783 155,827 354,307 138,091 140,753 117,890 145,777 135,579 187,191 351,969 -1,562 2,880,145
Income Statement
Revenues
Sales 1,616,796 1,709,559 587,025 1,072,971 560,025 554,625 560,025 565,425 670,725 657,378 1,067,571 1,393,470 11,015,595
Gross margin 1,312,333 1,388,537 477,092 872,321 457,292 453,332 457,292 461,252 557,039 535,005 868,361 1,132,205 8,972,061
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 333,699 364,848 92,270 210,461 84,329 85,160 86,345 87,530 114,226 109,581 209,276 78,186 1,855,911
Net income 778,632 851,313 215,296 491,075 196,768 198,706 201,471 204,236 266,528 255,689 488,310 182,434 4,330,459
Before
Cash inflow
activities 385,984 393,886 173,107 255,070 146,107 140,707 146,107 151,507 140,707 175,960 249,670 320,878 2,679,690
Cash outflow
activities 321,175 258,761 160,659 187,301 155,345 145,413 187,829 150,495 152,804 157,596 183,633 199,871 2,260,885
Net cash flow from operating activities 64,809 135,125 12,448 67,769 -9,238 -4,706 -41,722 1,012 -12,097 18,364 66,037 121,007 4,940,575

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
loan 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 64,809 135,125 12,448 67,769 -9,238 -4,706 -41,722 1,012 -12,097 18,364 66,037 121,007 418,805
Beginning cash 866,451 890,426 984,716 956,330 983,265 933,193 887,652 805,096 765,274 712,342 689,872 715,075 0
Ending cash 866,451 890,426 984,716 956,330 983,265 933,193 887,652 805,096 765,274 712,342 689,872 715,075 95,248 95,248
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 95,248 248,975 487,691 519,564 640,851 658,348 679,421 673,294 683,350 699,048 740,398 862,540 95,248
Ending cash 248,975 487,691 519,564 640,851 658,348 679,421 673,294 683,350 699,048 740,398 862,540 442,889 442,889
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 442,889 783,312 1,207,235 1,302,675 1,535,352 1,614,416 1,696,656 1,752,095 1,838,735 1,915,599 2,031,157 2,261,528 442,889
Ending cash 783,312 1,207,235 1,302,675 1,535,352 1,614,416 1,696,656 1,752,095 1,838,735 1,915,599 2,031,157 2,261,528 2,071,890 2,071,890
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 2,071,890 2,549,570 3,111,463 3,257,286 3,581,575 3,711,023 3,843,646 3,949,468 4,086,491 4,213,739 4,387,896 4,710,186 2,071,890
Ending cash 2,549,570 3,111,463 3,257,286 3,581,575 3,711,023 3,843,646 3,949,468 4,086,491 4,213,739 4,387,896 4,710,186 4,664,795 4,664,795
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 4,664,795 5,381,290 6,169,032 6,372,534 6,829,442 7,015,128 7,203,701 7,394,763 7,588,312 7,839,329 8,080,027 8,534,448 4,664,795
Ending cash 5,381,290 6,169,032 6,372,534 6,829,442 7,015,128 7,203,701 7,394,763 7,588,312 7,839,329 8,080,027 8,534,448 8,667,910 8,667,910

Income Statement
Revenues
Sales 359,640 367,542 146,763 228,726 119,763 114,363 119,763 125,163 114,363 149,616 223,326 294,534 2,363,562
Gross margin 290,225 297,869 117,604 185,888 97,804 93,844 97,804 101,764 93,844 121,702 181,928 238,469 1,918,744
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
After interest income 11,386 105,820 -59,947 4,359 -83,450 -78,475 -111,637 -72,299 -86,538 -54,314 1,521 -647,901 -1,071,475
Income tax (30 %) 3,416 31,746 1,308 456 36,925
Net income 7,970 74,074 -59,947 3,051 -83,450 -78,475 -111,637 -72,299 -86,538 -54,314 1,064 -647,901 -1,108,401
Income Statement
Revenues
Sales 675,729 696,474 255,726 441,252 228,726 223,326 228,726 234,126 223,326 271,422 441,603 567,468 4,487,904
Gross margin 547,457 564,668 206,588 358,996 186,788 182,828 186,788 190,748 182,828 220,253 359,409 460,199 3,647,547
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
After interest income 242,322 363,061 34,720 175,933 11,217 16,192 -16,970 444 8,129 49,100 177,061 -431,924 629,285
Income tax (30 %) 72,697 108,918 10,416 52,780 3,365 4,858 133 2,439 14,730 53,118 323,454
Net income 169,626 254,143 24,304 123,153 7,852 11,334 -16,970 311 5,690 34,370 123,943 -431,924 305,831
Income Statement
Revenues
Sales 978,867 1,040,085 364,689 646,578 337,689 332,289 337,689 343,089 332,289 403,497 641,178 847,602 6,605,541
Gross margin 793,497 844,569 295,572 525,285 275,772 271,812 275,772 279,732 271,812 328,353 521,325 688,747 5,372,246
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 158,948 194,857 39,589 104,451 31,788 33,130 23,332 35,283 30,712 48,991 103,334 804,416
Net income 370,878 454,667 92,374 243,719 74,172 77,304 54,441 82,328 71,660 114,313 241,114 -197,121 1,679,848
Income Statement
Revenues
Sales 1,300,707 1,369,017 478,062 859,104 451,062 445,662 451,062 456,462 445,662 536,913 853,704 1,120,536 8,767,953
Gross margin 1,055,102 1,111,368 388,108 698,393 368,308 364,348 368,308 372,268 364,348 437,275 694,433 910,476 7,132,733
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Income tax (30 %) 225,863 262,369 64,027 149,060 56,226 57,569 47,770 59,721 55,150 77,464 148,059 1,203,278
Net income 527,014 612,194 149,396 347,807 131,195 134,327 111,463 139,350 128,683 180,749 345,471 -11,815 2,795,834
Income Statement
Revenues
Sales 1,616,796 1,709,559 587,025 1,072,971 560,025 554,625 560,025 565,425 670,725 657,378 1,067,571 1,393,470 11,015,595
Gross margin 1,312,333 1,388,537 477,092 872,321 457,292 453,332 457,292 461,252 557,039 535,005 868,361 1,132,205 8,972,061
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 332,477 363,626 91,047 209,238 83,107 83,937 85,122 86,307 113,004 108,358 208,053 76,963 1,841,241
Net income 775,779 848,461 212,444 488,223 193,916 195,854 198,619 201,384 263,675 252,836 485,458 179,581 4,296,229
Before
Cash inflow
activities 385,984 393,886 173,107 255,070 146,107 140,707 146,107 151,507 140,707 175,960 249,670 320,878 2,679,690
Cash outflow
activities 349,367 278,855 175,265 203,668 169,467 158,633 204,905 164,177 166,695 171,923 199,744 218,041 2,460,740
Net cash flow from operating activities 36,617 115,031 -2,158 51,402 -23,360 -17,926 -58,798 -12,670 -25,988 4,037 49,926 102,837 5,140,430

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
loan 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 36,617 115,031 -2,158 51,402 -23,360 -17,926 -58,798 -12,670 -25,988 4,037 49,926 102,837 218,950
Beginning cash 866,451 862,234 936,431 893,439 904,007 839,813 781,053 681,421 627,918 561,095 524,298 533,390 0
-
Ending cash 866,451 862,234 936,431 893,439 904,007 839,813 781,053 681,421 627,918 561,095 524,298 533,390 104,607 -104,607
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash -104,607 12,423 223,321 238,594 338,860 340,241 346,101 320,904 313,458 313,270 337,889 439,088 -104,607
Ending cash 12,423 223,321 238,594 338,860 340,241 346,101 320,904 313,458 313,270 337,889 439,088 -4,985 -4,985
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash -4,985 296,221 686,220 763,485 971,435 1,032,558 1,097,709 1,132,254 1,201,443 1,260,547 1,357,187 1,562,997 -4,985
Ending cash 296,221 686,220 763,485 971,435 1,032,558 1,097,709 1,132,254 1,201,443 1,260,547 1,357,187 1,562,997 1,344,010 1,344,010
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 1,344,010 1,772,202 2,289,391 2,413,445 2,706,226 2,814,138 2,926,079 3,007,413 3,123,392 3,229,285 3,380,272 3,671,259 1,344,010
Ending cash 1,772,202 2,289,391 2,413,445 2,706,226 2,814,138 2,926,079 3,007,413 3,123,392 3,229,285 3,380,272 3,671,259 3,587,408 3,587,408
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 3,587,408 4,256,314 4,997,574 5,175,987 5,598,609 5,759,260 5,923,615 6,090,313 6,259,354 6,484,232 6,698,577 7,118,856 3,587,408
Ending cash 4,256,314 4,997,574 5,175,987 5,598,609 5,759,260 5,923,615 6,090,313 6,259,354 6,484,232 6,698,577 7,118,856 7,211,891 7,211,891

Income Statement
Revenues
Sales 319,680 326,704 130,456 203,312 106,456 101,656 106,456 111,256 101,656 132,992 198,512 261,808 2,100,944
Gross margin 257,978 264,773 104,537 165,234 86,937 83,417 86,937 90,457 83,417 108,179 161,714 211,973 1,705,550
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
After interest income -8,110 82,699 -63,103 -6,362 -83,739 -78,997 -112,598 -73,699 -86,388 -57,923 -8,761 -664,447 -1,161,429
Income tax (30 %) 24,810 24,810
Net income -8,110 57,890 -63,103 -6,362 -83,739 -78,997 -112,598 -73,699 -86,388 -57,923 -8,761 -664,447 -1,186,239
Income Statement
Revenues
Sales 600,648 619,088 227,312 392,224 203,312 198,512 203,312 208,112 198,512 241,264 392,536 504,416 3,989,248
Gross margin 486,628 501,927 183,634 319,107 166,034 162,514 166,034 169,554 162,514 195,780 319,474 409,066 3,242,264
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
After interest income 196,334 309,564 20,896 145,224 261 5,002 -28,599 -9,797 -2,388 33,757 146,306 -473,845 342,716
Income tax (30 %) 58,900 92,869 6,269 43,567 78 1,501 10,127 43,892 257,204
Net income 137,434 216,695 14,628 101,657 182 3,502 -28,599 -9,797 -2,388 23,630 102,415 -473,845 85,513
Income Statement
Revenues
Sales 870,104 924,520 324,168 574,736 300,168 295,368 300,168 304,968 295,368 358,664 569,936 753,424 5,871,592
Gross margin 705,330 750,728 262,730 466,920 245,130 241,610 245,130 248,650 241,610 291,870 463,400 612,219 4,775,330
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 136,128 169,504 32,484 89,711 25,543 26,816 16,885 28,705 24,598 40,797 88,726 679,897
Net income 317,632 395,509 75,795 209,326 59,600 62,570 39,399 66,978 57,396 95,193 207,028 -264,368 1,322,058
Income Statement
Revenues
Sales 1,156,184 1,216,904 424,944 763,648 400,944 396,144 400,944 405,744 396,144 477,256 758,848 996,032 7,793,736
Gross margin 937,868 987,882 344,985 620,794 327,385 323,865 327,385 330,905 323,865 388,689 617,274 809,312 6,340,207
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Income tax (30 %) 194,347 228,147 53,846 128,566 46,905 48,178 38,247 50,067 45,960 65,649 127,696 1,027,609
Net income 453,477 532,343 125,640 299,987 109,445 112,415 89,244 116,823 107,241 153,181 297,958 -103,395 2,294,359
Income Statement
Revenues
Sales 1,437,152 1,519,608 521,800 953,752 497,800 493,000 497,800 502,600 596,200 584,336 948,952 1,238,640 9,791,640
Gross margin 1,166,518 1,234,255 424,082 775,397 406,482 402,962 406,482 410,002 495,146 475,560 771,877 1,006,405 7,975,166
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 289,955 318,564 76,367 181,383 69,086 70,049 71,102 72,155 95,658 91,747 180,330 40,446 1,556,842
Net income 676,562 743,316 178,189 423,228 161,201 163,447 165,904 168,361 223,203 214,077 420,771 94,373 3,632,632
Before
Cash inflow
activities 346,024 353,048 156,800 229,656 132,800 128,000 132,800 137,600 128,000 159,336 224,856 288,152 2,417,072
Cash outflow
activities 313,798 250,246 157,095 182,066 152,661 142,905 185,145 147,635 150,296 154,185 178,574 193,019 2,207,625
Net cash flow from operating activities 32,226 102,802 -295 47,590 -19,861 -14,905 -52,345 -10,035 -22,296 5,151 46,282 95,133 4,624,697

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
loan 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 32,226 102,802 -295 47,590 -19,861 -14,905 -52,345 -10,035 -22,296 5,151 46,282 95,133 209,447
Beginning cash 866,451 857,843 919,811 878,682 885,438 824,743 769,004 675,824 624,955 561,825 526,142 531,590 0
-
Ending cash 866,451 857,843 919,811 878,682 885,438 824,743 769,004 675,824 624,955 561,825 526,142 531,590 114,110 -114,110
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash -114,110 -19,786 157,653 167,118 249,431 246,640 247,848 221,433 210,777 206,610 224,057 307,178 -114,110
Ending cash -19,786 157,653 167,118 249,431 246,640 247,848 221,433 210,777 206,610 224,057 307,178 -162,414 -162,414
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash -162,414 91,902 424,156 487,522 663,182 712,293 765,004 790,490 846,752 894,087 973,996 1,147,773 -162,414
Ending cash 91,902 424,156 487,522 663,182 712,293 765,004 790,490 846,752 894,087 973,996 1,147,773 883,373 883,373
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 883,373 1,219,715 1,660,985 1,764,684 2,013,160 2,102,604 2,195,647 2,261,467 2,358,062 2,445,730 2,572,408 2,819,308 883,373
Ending cash 1,219,715 1,660,985 1,764,684 2,013,160 2,102,604 2,195,647 2,261,467 2,358,062 2,445,730 2,572,408 2,819,308 2,675,087 2,675,087
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 2,675,087 3,249,150 3,886,178 4,037,890 4,400,103 4,536,121 4,675,450 4,816,842 4,960,299 5,150,686 5,333,299 5,693,448 2,675,087
Ending cash 3,249,150 3,886,178 4,037,890 4,400,103 4,536,121 4,675,450 4,816,842 4,960,299 5,150,686 5,333,299 5,693,448 5,704,013 5,704,013

Income Statement
Revenues
Sales 319,680 326,704 130,456 203,312 106,456 101,656 106,456 111,256 101,656 132,992 198,512 261,808 2,100,944
Gross margin 257,978 264,773 104,537 165,234 86,937 83,417 86,937 90,457 83,417 108,179 161,714 211,973 1,705,550
Marketing expense
Sale commission 27,976 27,503 13,784 17,248 9,484 8,624 9,484 10,344 8,624 11,974 16,388 22,136 183,571
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 16,759 16,759
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 4,007 4,117 3,467 3,687 3,417 3,407 3,417 3,427 3,407 3,487 3,677 3,857 43,369
Earning before interest and tax 19,972 113,557 -32,180 24,538 -53,483 -48,068 -81,670 -42,772 -56,131 -27,002 22,140 66,436 -94,661
After interest income -20,862 72,723 -73,014 -16,296 -94,317 -88,902 -122,504 -83,606 -96,965 -67,836 -18,694 -674,398 -1,284,669
Income tax (30 %) 21,817 21,817
Net income -20,862 50,906 -73,014 -16,296 -94,317 -88,902 -122,504 -83,606 -96,965 -67,836 -18,694 -674,398 -1,306,486
Income Statement
Revenues
Sales 600,648 619,088 227,312 392,224 203,312 198,512 203,312 208,112 198,512 241,264 392,536 504,416 3,989,248
Gross margin 486,628 501,927 183,634 319,107 166,034 162,514 166,034 169,554 162,514 195,780 319,474 409,066 3,242,264
Marketing expense
Sale commission 49,549 49,932 21,548 31,917 17,248 16,388 17,248 18,108 16,388 20,595 31,440 40,831 331,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 32,967 4,867 3,737 4,217 3,687 3,677 3,687 21,967 3,677 3,727 4,227 4,547 94,979
Earning before interest and tax 218,244 337,070 48,516 172,795 27,213 32,628 -974 16,000 24,565 61,378 173,877 253,693 1,365,002
After interest income 181,494 300,320 11,766 136,045 -9,537 -4,122 -37,724 -20,750 -12,185 24,628 137,127 -483,057 224,002
Income tax (30 %) 54,448 90,096 3,530 40,813 7,388 41,138 237,414
Net income 127,046 210,224 8,236 95,231 -9,537 -4,122 -37,724 -20,750 -12,185 17,239 95,989 -483,057 -13,411
Income Statement
Revenues
Sales 870,104 924,520 324,168 574,736 300,168 295,368 300,168 304,968 295,368 358,664 569,936 753,424 5,871,592
Gross margin 705,330 750,728 262,730 466,920 245,130 241,610 245,130 248,650 241,610 291,870 463,400 612,219 4,775,330
Marketing expense
Sale commission 45,049 46,432 17,048 29,417 15,248 14,888 15,248 15,608 14,888 18,095 29,440 37,831 299,194
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 5,567 5,717 4,007 4,747 3,957 3,947 3,957 3,967 3,947 4,127 4,737 5,237 53,909
Income tax (30 %) 132,498 166,705 29,736 86,941 22,596 24,070 14,139 25,959 21,651 38,046 85,957 648,299
Net income 309,162 388,979 69,385 202,863 52,723 56,163 32,992 60,571 50,519 88,774 200,566 -273,649 1,239,049
Income Statement
Revenues
Sales 1,156,184 1,216,904 424,944 763,648 400,944 396,144 400,944 405,744 396,144 477,256 758,848 996,032 7,793,736
Gross margin 937,868 987,882 344,985 620,794 327,385 323,865 327,385 330,905 323,865 388,689 617,274 809,312 6,340,207
Marketing expense
Sale commission 86,714 91,268 31,871 57,274 30,071 29,711 30,071 30,431 29,711 35,794 56,914 74,702 584,530
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 1,000
Website 500 500
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 6,377 6,557 4,287 5,277 4,237 4,227 4,237 4,247 4,227 4,457 5,267 8,266 61,659
Income tax (30 %) 190,693 225,323 51,090 125,781 43,949 45,424 35,493 47,313 43,005 62,888 124,911 995,869
Net income 444,950 525,754 119,210 293,488 102,548 105,989 82,817 110,396 100,345 146,739 291,459 -112,979 2,210,716
Income Statement
Revenues
Sales 1,437,152 1,519,608 521,800 953,752 497,800 493,000 497,800 502,600 596,200 584,336 948,952 1,238,640 9,791,640
Gross margin 1,166,518 1,234,255 424,082 775,397 406,482 402,962 406,482 410,002 495,146 475,560 771,877 1,006,405 7,975,166
Marketing expense
Sale commission 107,786 113,971 39,135 71,531 37,335 36,975 37,335 37,695 44,715 43,825 71,171 92,898 734,373
Radio local 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000
Brochure 250 250 250 250 250 250 250 250 250 250 250 250 3,000
Website 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Salaries 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 62,700 752,400
Office supplies 6,719 0 0 0 6,719 0 0 0 6,719 0 0 0 20,157
Utility expense 7,167 7,407 4,557 5,817 4,507 4,497 4,507 4,517 4,597 4,767 5,807 6,617 64,759
Income tax (30 %) 288,732 317,341 75,144 180,161 67,864 68,826 69,879 70,932 94,436 90,525 179,108 39,223 1,542,172
Net income 673,709 740,463 175,337 420,375 158,348 160,595 163,052 165,509 220,350 211,225 417,918 91,521 3,598,402
Before
Cash inflow
activities 346,024 353,048 156,800 229,656 132,800 128,000 132,800 137,600 128,000 159,336 224,856 288,152 2,417,072
Cash outflow
activities 340,112 269,565 171,377 197,956 166,540 155,897 201,977 161,057 163,960 168,201 194,224 210,566 2,401,431
Net cash flow from operating activities 5,912 83,483 -14,577 31,700 -33,740 -27,897 -69,177 -23,457 -35,960 -8,865 30,632 77,586 4,818,503

Cash inflow
Equipment 1,419,227
Website cost 16,759
Bill board 1,600
Logo 1,200

Cash inflow
Cash loan 7,000,000
Cash outflow
Repayment for interest and principle - -
loan -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 -40,834 740,834 1,190,008
Net Cash
Net increase/decrease in cash 866,451 5,912 83,483 -14,577 31,700 -33,740 -27,897 -69,177 -23,457 -35,960 -8,865 30,632 77,586 15,641
Beginning cash 866,451 831,529 874,178 818,767 809,633 735,059 666,329 556,318 492,027 415,233 365,534 355,332 0
-
Ending cash 866,451 831,529 874,178 818,767 809,633 735,059 666,329 556,318 492,027 415,233 365,534 355,332 307,916 -307,916
Cash inflow
Cash outflow
Net cash flow from operating activities 95,802 187,836 30,161 98,956 18,309 23,195 -8,269 9,074 17,148 38,034 99,841 243,928 854,014

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Net increase/decrease in cash 95,802 187,836 30,161 98,956 18,309 23,195 -8,269 9,074 17,148 38,034 99,841 243,928 854,014
Beginning cash -307,916 -248,864 -97,778 -104,367 -42,161 -60,602 -74,157 -119,176 -146,852 -166,455 -165,171 -102,080 -307,916
Ending cash -248,864 -97,778 -104,367 -42,161 -60,602 -74,157 -119,176 -146,852 -166,455 -165,171 -102,080 -594,902 -594,902
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash -594,902 -377,744 -77,240 -31,280 121,000 152,857 189,151 194,431 233,946 264,193 326,019 476,567 -594,902
Ending cash -377,744 -77,240 -31,280 121,000 152,857 189,151 194,431 233,946 264,193 326,019 476,567 184,583 184,583
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 184,583 501,000 900,428 983,358 1,202,112 1,270,940 1,344,204 1,386,455 1,462,941 1,530,158 1,634,773 1,852,140 184,583
Ending cash 501,000 900,428 983,358 1,202,112 1,270,940 1,344,204 1,386,455 1,462,941 1,530,158 1,634,773 1,852,140 1,671,793 1,671,793
Cash inflow
Cash outflow

Cash inflow
Land & Building
Equipment
Adminstration tools
Registration cost
Website cost
Bill board
Logo

Cash inflow
Cash loan
Cash outflow

Net Cash
Beginning cash 1,671,793 2,201,650 2,795,763 2,923,608 3,253,765 3,365,888 3,482,124 3,600,295 3,720,401 3,885,911 4,043,530 4,371,752 1,671,793
Ending cash 2,201,650 2,795,763 2,923,608 3,253,765 3,365,888 3,482,124 3,600,295 3,720,401 3,885,911 4,043,530 4,371,752 4,344,792 4,344,792
Resume
Resume
Mr.Korawit Laohachaiarun
Address: 333 m.1 Thasut ,Meung, Chiang Rai 57100
Tel.089-7066699
E-mail: biskoz@hotmail.com
Objective
Success in medium-sized businesses and use of knowledge, problem solving

and decision making on issues properly.
Personnal Information
Age : 22
Nationality : Thai
Religion : Buddhism
Height : 170 centimeters
Weight : 72kilograms
Marital Status : Single
Health : Excellence
Education
2004-2006 Phichit Pittayakorm school, Phichit
2007-2010 Mae Fah Luang University, Business Administration
Skill
- Good of English
- Work hard and good responsibility
- Good personality and co-operating with other
- Words, Excels, Adobe Photoshop, Power Point, e-mails
- Ability to drive
Resume
Mr. Kiattisak Sanguannam

Tel.086-9432997
E-mail:crezy_new@hotmail.com
Objective
Successful medium-sized businesses in the long term. And create stability in

the business or organization.
Personal Information
Age : 21
Nationality : Thai
Religion : Buddhism
Weight : 65 kilograms
Health : Excellence
Education
2004-2006 Phuket Pittayakorm school, Phuket
Skill
- Good of English
- Ability to drive
Resume
Mr. Piyachot Chaiyachot

Tel.086-7309725
E-mail: boom_1988@hotmail.com
Objective
Successful medium-sized businesses in the long term. And develop a business

or organization have just more advanced.
Age : 20
Nationality : Thai
Religion : Buddhism
Health : Excellence
Education
2004-2006 Phitsanulok Pittayakorm school, Phitsanulok
Skill
- Good of English
- Words , Excels , Adobe Photoshop , Power Point , e-mails
- Ability to drive
Resume
Miss Wijittra Chaiprapa

Tel.087-3565186
E-mail: noeliizaa_alone_club@hotmail.com
Objective
Wish to use the capability in management. HR work,

particularly the development of human and organizational development in medium-sized
businesses
Age : 21
Nationality : Thai
Religion : Buddhism
Height : 167centimeters
Health : Excellence
Education
2005-2007 Krungthon Chiangrai College of Technology, Chiang Rai
Skill
- Good of English
Resume
Miss Samita Wilasuksri

Tel.080-5550246
E-mail: bowsamita@hotmail.com
Objective
Success in medium-sized businesses and use of knowledge, problem solving

and decision making on issues properly.
Age : 20
Nationality : Thai
Religion : Buddhism
Health : Excellence
Education
2005-2007 Suratthani 2 school, Suratthani
Skill
- Good of English

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Mr. Korawit laohachaiarun

Mr. Kiattisak Sanguannam

Mr. Piyachot Chaiyachot

Miss Wijittra Chaiprapa

Miss Samita Wilaisuksri

4.1.4 Facility Layout 73

Nowadays with high technology, human are interested

In the past, owner has experience about taking photo.

1.2 Project objectives

1. to analysis of project feasibility subject for real studio in Chiang Rai.

3. Summarize the photograph studio business in Chiang Rai.

1.3 Benefit of project

1. To apply this project to the real studio business in Chiang Rai.

2. To perceive photograph studio market in Thailand.

3. To see possibility of investing studio business in Chiang Rai.

1.4 Operation method

1. To study general information of photo studio in Thailand.

2. To research and find information of photography including location and behavior.

3. The team studies massage parlor management.

1.5 Plan activities

Chapter 2 Industry Profile

2.1 Nature of Industry

Portrait Photography: Portrait photography is a branch of studio photography. The creation

Advertising Illustration / Product Photography: Advertising illustrations or product

2.2 Situation of Industry

A Few of the Familiar Photography Forms Nowadays 4Are:

Commercial Photography: Well, commercial photography broadly encompasses photography

2.3 Product and Service

2. Fieldtrip photographer around Northern of Thailand and Bangkok, for graduated

Table 2.1 List of product

No. Type of product Example picture

Source: http://www.food-decor.com/read_news.php?id=26 and

2.6 Business Strategy

2.6.1 Corporate Level Strategy

Chapter 3 Marketing Feasibility Study

3.1 Marketing Analysis

3.1.1 General Environment Analysis (PEST)

Social and environment factors

According to Ministry of Science and Technology information, Thailand technology

Figure 3.1: Photos supporting

3.1.2 Competition Analysis (3C Analysis)

- Photo Size 8x10 inches = 200 Baht

Wedding and ceremony or special event

- Package A 3,500 Bath

Choose 1 period of time, morning or evening

7.00 am. - 12.00 am.or 6.00 pm. – 10.00 pm.

- Package B 6,500 Bath

2 periods of time, morning and evening

7.00 am. - 12.00 am.and 6.00 pm. – 10.00 pm.

- Package C 6,500 Bath

Choose 1 period of time, morning or evening

7.00 am. - 12.00 am.or 6.00 pm. – 10.00 pm.

- Package D 8,500 Bath

2 periods of time, morning and evening

7.00 am. - 12.00 am.and 6.00 pm. – 10.00 pm.

- 2 photographers (1 photographer at morning and 1 photographer at evening),

- Memogallery Photography studio located in Chiang Rai.

- The most promotion of Memogallery Photography 10is discount.

Owner: Malai Kornkumsin

- There is not promote via internet

- Package 1,900 Baht

- Photo with Louis frame Size 8x10 inches 1 piece

- Photo with Louis frame Size 12x18 inches 1 piece