ISHMAEL YAMSON &

ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

ISHMAEL YAMSON &

ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

Introduction

Ishmael Yamson & Associates is a consulting firm that specializes in business and
organizational transformation and leadership development. We believe in creating value for
sustained growth for our customers and helping them look beyond the immediate by
unearthing unique capabilities that would drive them to become market leaders and
outstanding organisations. This is imperative in the face of the current global and local
challenges that confront businesses and organizations to day. To facilitate this process, we
remain integral partners during the period and scope of each project.

Ishmael Yamson & Associates is managed by competent and experienced personnel with
decades of management experience who lead our programmes, as follows:

Mr. Ishmael Yamson has over 4 decades of experience in Corporate Management. He is a

clear leader in Strategic Management, and a much sought-after advisor by government
institutions and the private sector. He steered Unilever Ghana from a depressed conglomerate
into a focused and prosperous company. He is a role model for management in the country
and a man who has “been there and done it” several times. He brings a wealth of experience
to the Consultancy. He is the Chairman of Ishmael Yamson & Associates.

Mr. Raymond Ackah has over 2 decades of experience in Corporate Management. He has
been used extensively in the corporate environment for Strategic and Business reviews. He is
a multi-faceted operator with extensive experience and track record on Process and
Organisational Reviews and Restructuring. He is strong on Change Management. He is
highly talented. He is the Chief Executive Officer of Ishmael Yamson & Associates.

Mr. M Harry Yamson is an experienced brand and business development executive with a
fifteen-year record of accomplishments and successful entrepreneurship in multi-cultural
environments in FMCG and telecommunications sectors. He has consistently improved
business performance specializing in trade marketing, building cohesive teams and creating
competitive advantage through relationship building and strategic alliances. He is a Senior
Partner of Ishmael Yamson & Associates.

Our Main Activities and Focus:

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

Ishmael Yamson and Associates focuses on providing value-driven strategic management

through the provision of leadership training and development programmes, organisational
renewal and corporate advisory services to public institutions and private businesses.

The main scope of our services includes:

 Visioning and Strategy definition: We help companies and organisations define

their vision, strategies and plans that create great, prosperous companies on a sustainable
basis. In doing so, we ensure that companies translate STRATEGY INTO ACTION.
 Organisational Reviews & Change Management: We help companies and
organisations align their structures, people, values and behaviours to their vision, strategies
and plans. We partner with them to design the right management systems and processes
which support the delivery of organisational goals.
 Systems & Process review: A company’s operational processes and systems are
what enable it to run efficiently. If not aligned properly, the company experiences slow,
complex, bureaucratic and expensive setups which destroy productivity and undermine
initiative. We work with companies and organisations to review how these wheels are turning
and help streamline them to provide the right platform for efficiency and productivity gains.
 Coaching and Mentoring: we provide interactive processes through which managers
and supervisors are required to solve performance problems or develop capabilities. The
process relies on collaboration and is based on three components; technical help, personal
support and individual challenges. Coaching and mentoring is a person-to-person experience
to support the development of individuals.
 Corporate Services: We offer exclusive consultancy services on capacity building
including recruitment, training and development, as well as retention and pension planning.
 Management Education: We bring an overview of current management thinking
and development and what changes today are charting tomorrow’s management’s paths. We
run seminars with professional business and strategy leaders to educate and develop leaders.
 Brand and Channel Development: We help business teams to discover and formulate
powerful consumer, shopper and trade insights to guide brand vision and strategy development.

Our Target Clients

We organize programmes for the general corporate community in both the private and public
sectors. These programmes can also be accessed by companies and organisations on client–
specific basis.

Generally, these programmes can be accessed by companies and organisations in 3 ways:

1. Companies and organisations can participate in programmes on specific subjects or
issues designed for general participation. Companies and organisations register their

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

executives for the advertised programmes based on participants’ needs. Details of our 2009
programmes are in this document.
2. Companies can run any of the 2009 programmes in-house. In this case dates and costs
will be agreed up-front. Such in-house arrangement requires a minimum number of
participants depending on the selected programme.
3. Programmes can be designed and run for organisations and companies on a client-
specific basis. The design of such programmes will be based on a brief from the organisation
or company.

For further details contact Tel: 0244-781-819 or 020-8156846

Email raymond.ackah@ieyamson.com or ben.cofie@ieyamson.com

CONTENTS

LEARNING OBJECTIVES COST PER

PROGRAMME PAGE
PARTICIPANT
Responding To The1. A deeper understanding of challenges facing businesses and organizations
Global Recession 2. A set of tools to develop the right kind of strategic responses to these challenges GH¢650.00 Per
6
And Local Macro 3. The confidence to make the right kind of decisions that will secure growth and prosperity Participant
Instability
1. Identify the potential leaders,
Foundations Of 2. Define a clear strategy – both organisational and personal, GH¢650.00 Per
7
Leadership 3. Focus on transformational and growth leadership qualities, Participant
4. Develop values and behaviours that build.
Fuelling Future 1. Validating the company’s current strategies
Growth: 2. Understand the new paradigm
Anticipating & 3. Understanding the factors that are changing industry architecture GH¢650.00 Per
8
Creating The Future 4. Shaping the corporate strategic plan to respond to the changes. Participant
Of Growth &
Prosperity
Planning For Talent 1. Align your HR requirements to the vision and the strategies
Recruitment, 2. Define the core jobs in your structure and the skills required
Training And 3. Define the set of competencies & capabilities that will drive growth GH¢650.00 Per
9
Development, 4. Develop a recruitment, development and succession framework Participant
Succession And
Retention
Using Reward 1. Building the right organisational culture;
System 2. Making reward a value creation tool rather than a contract;
GH¢650.00 Per
To Drive 3. Defining what should determine the reward system; 10
Participant
Productivity & 4. Transforming the reward system into a business opportunity.
Growth
Optimizing 1. Align the structure and the processes of the organization to its strategic objectives;
Organizational 2. To build efficiency into the processes and systems of your organization;
Minimum of
Structure, Systems 3. Align the company structure to drive the core processes that generate value for the business.
GH¢20,000.00 Per 11
And Processes For
Review
Higher Efficiency
& Productivity
Change 1. Define the “why” for the change and set clear objectives for the Change;
Management 2. Understand the nature of the change and anticipate when and how the obstacles to change occur; GH¢650.00 Per
12
3. Manage the change process and monitor the desired outcomes; Participant
4. Identify what will motivate employees for sustained commitment to the change programmes.
Creating High 1. Surrender individual interests to the common interest GH¢650.00 Per 13
Performance Teams 2. To use the team aspirations to drive company & individual aspirations. Participant

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers
LEARNING OBJECTIVES COST PER
PROGRAMME PAGE
PARTICIPANT
3. To use targeting and reward systems to drive team behaviour.
4. Contribute collectively to define what their team/leadership behaviours will be to achieve
common goals.
Creating 1. Evaluate the changing patterns in your environment,
Breakthrough 2. Bring understating to shifts in consumer and customer needs & expectations,
GH¢650.00 Per
Strategy For 3. Enable the team to develop strategies that allow the company to ‘snatch’ leadership from the 14
Participant
Outstanding competition.
Performance
1. Challenge existing norms, beliefs and ways of doing things;
2. Crystallize the organization’s vision, mission, strategies and plans;
The Leadership GH¢20,000.00 Per
3. Build commitment to the delivery of the strategies and plans; 15
Journey Team
4. Provide guidelines for monitoring and evaluation;
5. It will also bond leaders together and challenge them to outstanding, sustained performance.
1. Board Chairmen, Chief Executives, Board members and other executives to understand the
critical need for good corporate governance,
Corporate 2. Determine their company’s status of compliance, GH¢650.00 Per
Governance 3. Understand what they need to do and what not to do and the implications thereof, 16
Participant
4. How to use Corporate Governance to secure competitive advantage and drive outstanding
performance.
1. Understand the imperatives of globalisation and the ‘flatness’ of the world in which we operate;
Securing And
Maintaining Market 2. Understand that in this boundary-less world, there are no permanent leaders and permanent
GH¢650.00 Per
Leadership In A followers; winning and losing are strategic choices; 17
Participant
Competitive 3. Understand that strategies can decay and will require renewal, innovation and replacement;
Environment 4. Appreciate that the future can never be a given unless it is created today.
People, Ideas, 1. Define the global landscape;
Behaviours And 2. Identify the globalization imperatives;
Values - The 3. Highlight the opportunities and risks; GH¢650.00 Per
18
Alchemy Of 4. Contextualize human resource endowment, its application and the key role of behaviours and Participant
Growth And Strong values.
Performance
1. Define the principles that should govern customer relationships;
From ‘Customer
2. Identify the roles companies and organisations should play in delivering the promises they make
Loyalty’ To GH¢650.00 Per
to their customers; 19
‘Loyalty To The Participant
3. Examine their capacity to deliver the promises they make to their customers;
Customer’
4. Understand how to involve customers in developing strategies and plans.
1. Understand the nature of business and the elements that drive performance;
Performance 2. Understand the link between company strategy and performance management;
GH¢650.00 per
Management 3. Acquire the tools that will assist participants to develop a performance management framework; 20
participant.
4. Acquire the tools that will assist participants to set targets for performance measurements and for
monitoring and evaluation;
It helps the participants to develop the competences that are required to take up senior and Designed for 4
Executive Coaching leadership roles in the company. people at a time at
21
And Counselling GH¢3,500.00 per
participant.
How To Use Your 1. Exposure to the step-by-step approach to planning for an AGM
Annual General 2. Understand the legal requirements for the Meeting;
GH¢650.00 Per
Meetings To Create 3. Understand the corporate governance principles that should govern the holding of AGM 22
Participant
Value For Your 4. Appreciate the role of the Board and its Chairman in Annual General Meetings;
Company
Business 1. Understand the concept of “Business”
Appreciation – A 2. Understand the link between economic factors and the Performance of Businesses GH¢650.00 Per
23
Prerequisite For All 3. Understand the Key Performance Indicators of Businesses Participant
Staff 4. Understand the roles, responsibilities and expectations of stakeholders
1. Understand accounting language and concepts
Finance For Non- 2. Identify the users of accounting information GH¢650.00 Per
24
Finance Managers 3. Understand the sources of authority for preparation of financial accounts Participant
4. Develop confidence in using accounting and financial data
Budgeting And 5. To update executives and managers about hands-on experience in the preparation of budgets. GH¢650.00 Per 25

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers
LEARNING OBJECTIVES COST PER
PROGRAMME PAGE
PARTICIPANT
6. To enhance participants’ ability to use a budget performance & control.
7. To help participants gain a complete overview of the preparation of budgets, including revenue
Budgetary Control
and capital expenditure budgets. Participant
8. To assist participants to appreciate the behavioural changes that budgets may cause and how they
can effectively manage and use these in the company.

The Role And 9. Explain the role and objectives of internal audit.
Objectives Of 10. Identify and apply internal auditing standards GH¢650.00 Per
11. Understand the essentials for planning, controlling and recording audit work 26
Internal Audit Participant
12. Explain the relationship between internal auditors and external auditors
13. Identify fraud and irregularities
14. Analyze the value chain and business structure, systems and processes,
Brand, Customer 15. Help businesses formulate powerful consumer, shopper and trade insights to guide vision and
And Channel strategy development Dependant on scope
27
Development 16. Develop a ‘market-ready’ plan that will create aggressively growing demand anchored in a of work
new vision, and brand and trade platforms, and
17. Advice on how to shape the business and its value chain to respond to the ‘market-ready’ plan.
18. A deeper understanding of Emotions.
19. An Introduction to Emotional Intelligence and an overview of its dimensions.
Developing
20. An understanding of the relevance of Emotional Intelligence to the workplace, and the necessity
Emotionally GH¢650.00 Per
of having Emotionally Intelligent employees. 28
Intelligent Participant
21. An assessment of their level of Emotional Intelligence.
Leadership
22. Strategies to improve Emotional Intelligence.
23. A customized plan to develop Emotional Intelligence.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 1

RESPONDING TO THE GLOBAL RECESSION AND LOCAL MACRO INSTABILITY FOR

SUSTAINED GROWTH AND PROSPERITY

SUMMARY
The world has changed drastically and it is going through the worst recession since World War II.
Companies and countries expect some economic slowdown in 2009 and are facing the risk of failure
with the serious consequences of negative growth and profitability as well as trade flows,
unemployment and social instability. Yet the depth of this crisis is unknown.

These have grave implications for Ghana’s corporate and public sector organizations and institutions.
In addition to the global down turn the situation in the country has been compounded by a fiscal crisis
which has fed into an unstable macro economy (rising inflation and interest rates and Cedi
depreciation) at a pace not seen in the last 8 years.

Managing businesses and organizations in the midst of adverse internal and external conditions can
be daunting. It requires new approaches, new strategies and new tools to not only to survive but to
grow and become even more prosperous.

It is a fact that in a period of crisis opportunities abound. This programme will help not only to take
control over the crisis from the dual challenge but will help develop the new strategies, tools and
business-like orientations to stay ahead and to take advantage of the hidden opportunities.

LEARNING OBJECTIVES
This programme will give participants:

1. A deeper understanding of challenges facing businesses and organizations

2. A set of tools to develop the right kind of strategic responses to these challenges
3. The confidence to make the right kind of decisions that will secure growth and prosperity

TARGET
This programme is designed for Boards members and Senior Managers who are responsible for the
development and implementation of strategy.

DURATION: 21/2 days

COST: GH¢650.00 per participant.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 2

FOUNDATIONS OF LEADERSHIP

SUMMARY
Leadership is critical for the success of every business and it is even more so now than ever before.
In the past decade or so we have been in the midst of a global economic revolution that were driven
by three dominating factors;
1. Globalization and the adoption of all continents of liberalized market economies,
2. The associated accelerated opening up of developed and developing economies to trade,
capital and knowledge flows, and
3. The startling technological revolution, most apparent in digital electronics and in genetics and
biotechnology.

The three presented a time of great opportunities as well as threats for companies and organisations.
Only those which have the right leadership with the right skills and profiles at all levels of the
organization can ensure sustainable growth and profitability through the decisions they take.

In recent past these factors have been over laid by a global recession which is further redefining the
way businesses and organization will survive and compete.

LEARNING OBJECTIVES: Foundations of leadership will help you;

1. Identify the potential leaders,
2. Define a clear strategy – both organisational and personal,
3. Focus on transformational and growth leadership qualities,
4. Develop values and behaviours that build, and
5. Raise the awareness, understanding and effectiveness of leaders to the qualities of
decisiveness, committing to stewarding decisions, and being accountable for the business impact of
the decisions they make.

METHODOLOGY
It uses presentations, and strategy-gaming to equip and hone the leadership skills that will define
tomorrow’s winners who will not only save and generate million/billions through the leadership
decisions they make but also create the foundations of an enduring company.

TARGET
Foundations of Leadership is designed for managers and employees with departmental
responsibilities who have been in their jobs for up to 3 years.

Foundations of leadership can be arranged specifically for your Company but there is also the
opportunity for your employees to join potential leaders from other organizations to enrich their
horizon.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

DURATION 2 days

COST: GH¢650.00 for a minimum of 30 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 3

FUELLING FUTURE GROWTH:

ANTICIPATING & CREATING THE FUTURE OF GROWTH AND PROSPERITY

SUMMARY
For most businesses driving sustainable growth and profitability has become a major challenge in the
face of a global recession, increasing competition and uncertainties in the operating environment.
Even more so consumers now have access to limitless choices. Assuring stakeholders of sustainable
value creation has become a huge challenge.

In the midst of a recession it is possible to find growth. Businesses need to look continuously for the
areas of growth which will enable them to sustain outstanding performance and continued strong
profitability.

Fuelling future Growth is designed to help you evaluate your current strategies that drive revenue
and their potential for continued growth. It will help you understand emerging industry trends, trends
in the wider business environment, shifts in consumer/customer behaviours, and how these can be
translated into growth opportunities. It will also help you create new sources of revenue through
building new capabilities that change your industry architecture.

LEARNING OBJECTIVES
This programme will focus on:

1. Validating the company’s current strategies;

2. Understand the new paradigm in the context of a global recession
3. Understanding the factors that are changing industry architecture;
4. Evaluating the possible impact of environmental changes on growth and organisational
performance;
5. Shaping the corporate strategic plan to respond to the changes.

METHODOLOGY
There will be practical approach to environmental analyses and will cover a broad spectrum of topics.

FORMAT
The programme can be designed for specific companies or groups for managers from different
businesses.

TARGET:
Managers and officers who have been in their jobs for 3 years or more and are currently in middle
and senior management positions. They should be key to strategy formulation and execution.

DURATION: 2 days

COST: GH¢650.00. Cost includes hiring of venue, programme materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 4

PLANNING FOR TALENT RECRUITMENT, TRAINING AND DEVELOPMENT,

SUCCESSION AND RETENTION

SUMMARY
Many organisations and businesses tend to react to their need for successive leaders only when the
gaps appear. In such organisations, ensuring the availability of the right talent at all levels at all times
and planning for it is not managed as a strategic issue.

The obvious risks are that individuals are thrust into positions of leadership who may not have the
skills and the passion to lead. Or gaps occur when there are no plans to fill them either from within or
outside. Eventually the companies suffer regrettable loses as a result of lack of clarity in career
planning.

It is therefore imperative that the human “raw material” required both for today and the future is
clearly specified, sought after, recruited and developed with clear career plans in mind and with clear
and committed effort to retain these people.

Planning for the future talent requirements must therefore be at the very core of every company’s
strategy.

LEARNING OBJECTIVES
This module will help you:
1. Align your HR requirements to the vision and the strategies of the organisation;
2. Define the core jobs in your structure and the relevant skills required;
3. Define the set of competencies and capabilities that will drive the growth agenda of your
organisation;
4. Define clear career plans for employees;
5. Develop a recruitment, development and succession framework for your organisation to
support employee career plans.
6. Understand the link between performance, potential and progress in the organisation;
7. Evaluate process of continuous review of HR needs in line with changing business needs.

METHODOLOGY
Highly interactive. The programme is based on case studies and proven HR models that will arm
participants to create innovative approaches to this challenge.

TARGET:
This programme is designed for HR practitioners and Senior Managers.

DURATION: 2 days

COST: GH¢650.00 for a minimum of 20 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 5

USING REWARD SYSTEM TO DRIVE PRODUCTIVITY & GROWTH

SUMMARY
There is recognition of a strong link between the growth and performance of an enterprise and its
reward system. Studies and experience have shown that some reward systems raise productivity and
create value while others destroy value and kill organisations.

Once the framework for “Performance Management” has been set it is important to back it with an
appropriate Reward System to drive performance beyond the average. It seeks to use the Reward
System to drive the creation of strong value for organisations.

In this country for instance, it has become advantageous to be a member of a trade union because
union power has often been used to extract premium from employers even when organisations are
facing difficult market conditions and growth and profitability are under intense pressure. Though this
is changing the pace is slow and managers do not always understand the factors that should underpin
this change.

This Programme will help you deal with this dichotomy, build transparency into your reward system
and create the motivation for higher performance and increased productivity.

LEARNING OBJECTIVES
Using Reward System to Drive Productivity and Growth will help organisations shift from reward
systems driven by history and employee demands unrelated to productivity and value generation to
systems that create value and grow companies for the benefit of all stakeholders. The module covers:

1. Building the right organisational culture;

2. Making reward a value creation tool rather than simply a monetary contract;
3. Defining what should determine the reward system;
4. Transforming the reward system into a business opportunity;
5. Using the reward system to stimulate growth and improve productivity;
6. Defining the link between the reward, the individual and his/her performance;
7. Helping the organisation link rewards to performance at individual, team and corporate
levels.

METHODOLOGY
There will be presentations and group discussions. The programme will make use of case studies,
exercises and presentations by speakers.

TARGET

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

This is a very useful programme for Business Executives, HR professionals, Managers and Public
Sector leaders

DURATION: 2 days

COST: GH¢650.00 for a minimum of 20 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

PROGRAMME 6

OPTIMIZING ORGANIZATIONAL STRUCTURE, SYSTEMS AND PROCESSES

FOR HIGHER EFFICIENCY & PRODUCTIVITY

SUMMARY
When organizations and businesses clearly define and articulate their vision and strategies, the
potential obstacles to the achievement of the strategies are the “way they are set up to work” and
“how they actually work”.

In most cases the processes and the organization are put in place for internal convenience and to
resolve short term control issues. The effect is complexity and cost from multi-layered or under-
layered and conflicting systems and processes which do not add value to the business or its
customers.

It is important to review the systems and processes in the organization to build a structure, systems
and processes that respond to the current and future needs of the organization in order to drive
growth, profitability, efficiency and profitability.

In effect, it is important that from time to time an organization or business reviews its structure,
systems and processes to ensure that they are aligned to the delivery of strategy. It can also take the
form of a complete Greenfield exercise.

LEARNING OBJECTIVES
This Module will help you:
1. Align the structure and the processes of the organization to its strategic objectives;
2. To build efficiency into the processes and systems of your organization;
3. Align the company structure to drive the core processes that generate value for the business;
4. Use your structure, processes and systems as strategic tools to drive growth.

METHODOLOGY
This is a company specific programme and it covers a detailed walk through of the organization to
identify and eliminate non-value adding activities and processes. This involves working closely with
line managers who can make decisions on change and provide them with tools to help them make the
decisions required to align the structure to the businesses processes. It will also design a practical
approach to efficient execution of the outcomes of the review.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

TARGET
Managers and frontline operators involved in the development of strategy and who make key
decisions on its implementation.

DURATION: 3 days

COST: GH¢20,000.00. It includes the actual review of a selected core business process in the
company. (If a total “green-field” exercise is performed for a company, a different cost structure will
apply).

PROGRAMME 7

CHANGE MANAGEMENT

SUMMARY
Not many organizations and businesses recognize that change is inevitable in our constantly changing
environment. In a great number of situations change is imposed on companies and organisations.
Ideally change ought to be initiated by organizations and businesses to secure the future which in turn
gives them the right to market leadership and growth.

Many organizations also go through change processes only to arrive at where they were when they
begun. Managing change does not only mean putting a change plan on the table but it also involves
making the key decisions that serve as catalyst to achieve the desired changes. It requires
commitment to the execution of the planned changes.

Leaders need to accept the inevitability of change, understand the obstacles associated with change
and the hard decisions that are required to effect the necessary turn - around. Companies only have
two choices – to change or die.

LEARNING OBJECTIVES
This Module will help you:
1. Define the “why” for the change and set clear objectives for the Change;
2. Understand the nature of the change and anticipate when and how the obstacles to change
occur;
3. Manage the change process and monitor the desired outcomes;
4. Identify what will motivate employees for sustained commitment to the change programmes;
5. Define the process for review and evaluation;
6. Produce a scorecard with milestones to facilitate the evaluation process.

METHODOLOGY
A combination of case studies and interactive discussions in teams

TARGET

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

This programme is designed for top Managers, extended leadership teams involved in the
transformation process of the company.

DURATION: 2 days

COST: GH¢650.00 for a minimum of 20 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

PROGRAMME 8

CREATING HIGH PERFORMANCE TEAMS

SUMMARY
It is not enough to have very highly skilled individuals in any organisation, it is even more important
that the individuals learn to work in teams and apply their hearts to what they do. In every
organisation the output of the whole team should be much greater than the sum of the individual
outputs put together.

Research shows that teams go through a cycle of forming, storming, norming and performing.
Companies need to understand and respond to these cycles. Apart from the “hard” targets like
turnover, profit, productivity and so on teams also bond into high performing teams on “soft” issues
such as honesty, transparency, trust and support for each other.

Effective teams have been identified as a core factor to organizational success.

LEARNING OBJECTIVES
This Module will help team members;
1. Surrender individual interests to the common interest; build a sense of interdependency i.e.
Build a convergence of the “I” of the individual to that of the “Team” aspirations.
2. To use the team aspirations to drive individual aspirations.
3. To use targeting and reward systems to drive team behaviour.
4. To use the team platform to drive high performance in the company’s aspirations.
5. To understand team dynamics.
6. Identify their individual strengths and contribution to the team
7. Contribute collectively to define what their team/leadership behaviours will be to achieve
common goals.
8. Engage with hearts to deliver the team objectives.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

METHODOLOGY
This program is designed to help individuals in your team to reflect on themselves and their roles in
the team. It is also a feedback period from other team members on what works and what does not
work. The programme is based on individual and team exercises designed to identify and enhance
leadership and team qualities.

TARGET
The extended leadership team of the organisation. This includes Top Managers, Functional Heads and
Middle Managers.

DURATION: 2 days

COST: GH¢650.00 for a minimum of 20 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 9

CREATING BREAKTHROUGH STRATEGY FOR OUTSTANDING

PERFORMANCE

SUMMARY
In the liberalized global economy, change has become the only constant in the business environment.
The competitive advantages that have been driving the performance of companies are being lost in
shorter time frame than ever before. Strategies are beginning to decay faster and companies are
struggling to deliver performance that meets the expectations of their stakeholders. Sometimes their
very existence is threatened.

It is important that companies pursue strategies that continuously raise the bar to competition and
allow them to sustain and improve market shares in order to deliver strong growth and profitability.
It is a journey that has to be embarked upon regularly even if you feel you are ahead of competition.

LEARNING OBJECTIVES
Creating Breakthrough Strategy will help you;
1. Evaluate the changing patterns in your environment,
2. Bring understating to shifts in consumer and customer needs and expectations, and
3. Enable the team to develop strategies that allow the company to ‘snatch’ leadership from the
competition.

In doing this the programme will deploy team–building and team dynamics to build common
understanding, develop shared vision, strategies and plans to create commitment to implementation
excellence.

METHODOLOGY
This is an offsite programme. It is exciting but challenging. It requires transparency and trust. It is
designed to meet specific company needs.

TARGET
Management at all levels. It is preferred that there is a mix of management from all levels of the
organization.

DURATION: 3 days

COST: GH¢650.00 for a minimum of 30 participants (At least 3 participants from each company or
organisation). Cost includes hiring of venue, programme materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 10

THE LEADERSHIP JOURNEY

SUMMARY
Companies and Organisations need assurance of sustainable outstanding performance. To succeed in
creating this assurance requires that companies create shared vision and strategies, create high
performance teams where people trust each other and build a process of renewing the core engines of
growth.

Many Companies and Organisations pursue these initiatives either through seminars, workshops or
lectures. Others launch huge programmes with spectacular launches where the momentum then
fizzles away soon after the launch.

The Leadership Journey takes a completely new approach. It brings leaders together at a place
away from home and city life. All you need for this journey are your legs, your head, a pair of
walking shoes and stamina. The rest will be provided. The location will not be disclosed; it has to be
discovered. It is always an exciting journey.

LEARNING OBJECTIVES
The Leadership Journey will help companies and organisations:

1. Challenge existing norms, beliefs and ways of doing things;

2. Crystallize the organization’s vision, mission, strategies and plans;
3. Build commitment to the delivery of the strategies and plans;
4. Provide guidelines for monitoring and evaluation;
5. It will also bond leaders together and challenge them to outstanding, sustained performance.

It is open and frank. You must experience it to believe it.

METHODOLOGY
Interactive discussions.

TARGETS
Middle to Senior Managers. Versions for junior managers and supervisors are also available.

DURATION: 3 days

COST: This is an out-of-location programme. The cost for the programme is GH¢20,000.00 and this
does not include the cost of hotel rental, meals and the cost of transporting the participants to and
from the programme venue.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 11

CORPORATE GOVERNANCE

SUMMARY
The health of every business and organisation depends on the quality of its Corporate Governance
structures and compliance. Corporate Governance has assumed pre-eminence because it now defines
the benchmark for good corporate behaviour. Experience has shown that companies and organisations
with effective corporate governance culture achieve better and more sustainable performance.

Today, however big or small an organisation, public or private, wherever it is located, stakeholders
demand very high standards of corporate behaviour at all levels;
1. At the statutory Board level and the executive level,
2. In processes, systems and functions,
3. In the integrity of the results communicated to the public,
4. In the way risk is managed, and
5. At the level of the community and environment protection.

Corporate Governance has now been pushed beyond just conformance onto a strategic platform
where governance becomes a key driver of sustainable performance. For all organisations (public
and private) to remain viable and relevant, their corporate governance practices must be impeccable.

LEARNING OBJECTIVES
The Corporate Governance Programme will help:
1. Board Chairmen, Chief Executives, Board members and other executives to understand the
critical need for good corporate governance,
2. Determine their company’s status of compliance,
3. Understand what they need to do and what not to do and the implications thereof,
4. How to use Corporate Governance to secure competitive advantage and drive outstanding
performance.

METHODOLOGY
There will be lectures, interactive discussions and syndicate exercises across three modules, covering;
1. the principles of Corporate Governance, their requirements and compliance, including
detailed study of relevant laws, regulations and guidelines, the Sarbanes Oxley Guidelines, the
Companies’ Code of Ghana, the Ghana Stock Exchange Regulations and the Security and Exchange
Commission Regulations, and also tackle Operational Control Assessment and Procedures and Risk
Management.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

2. the application of corporate governance principles in all the operations of the organisation.
3. a focus on the need to shift from traditional auditing to pro-active risk management to secure
positive assurance.

TARGET: Board Members, Chief Executives, Directors, Managers and key non-Management Staff

DURATION: 2 Days

COST: GH¢650.00 for a minimum of 20 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

PROGRAMME 12

SECURING AND MAINTAINING MARKET LEADERSHIP IN A COMPETITIVE

ENVIRONMENT

SUMMARY
In a competitive environment, companies and countries are constantly under threat of losing their
competitive advantage. With the competition, both new and old, constantly at the gate attacking the
architecture that created the current competitive advantage, companies and countries must seek to
unpack the declining business models and replace them with strategic innovation that will not only
optimize existing strengths but also change the rules of the game. Decaying strategies must give way
to new strategic agenda which create a staircase of new and unique capabilities, competencies and
skills to drive outstanding performance.

It requires companies and countries to liberate their minds to the dynamics of the environment, to
imagine the future and having imagined it, to create it.

In businesses as in countries, what distinguishes leaders from laggards, and greatness from mediocrity
is the ability to uniquely create an opportunity and take a bigger share of it on a sustainable basis.

LEARNING OBJECTIVES
The Market Leadership in a Competitive Environment programme will help managers of companies
and countries and parastatal organisations to:

1. Understand the imperatives of globalisation and the ‘flatness’ of the world in which we
operate;
2. Understand that in this boundary-less world, there are no permanent leaders and permanent
followers; winning and losing are strategic choices;
3. Understand that strategies can decay and will require renewal, innovation and replacement;
4. Appreciate that the future can never be a given unless it is created today;
5. To succeed requires not only being better but being different;
6. Understand that the challenge is not just for the CEO but for everybody in the organisation.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

FRAMEWORK
There will be 3 modules:
1. Unwinding today’s strategies, plans and execution of plans,
2. Creating the future growth pillars,
3. Sustaining leadership - building continuous gateways to the future.

TARGET
This programme is designed for Board of Directors and key government and parastatal officials,
extended-leadership and frontline officers.

DURATION: 3 days

COST: GH¢650.00 for a minimum of 30 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

PROGRAMME 13

PEOPLE, IDEAS, BEHAVIOURS AND VALUES - THE ALCHEMY OF GROWTH AND

STRONG PERFORMANCE

SUMMARY
Ghana is now part of a globalised world economy, characterized by a fast pace of change and fierce
competition. Countries and organisations all over the world operate in a boundary-less world market.
No attempts by countries to erect economic barriers directly or indirectly have succeeded in
protecting their economies and companies from the harsh realities of global competition. To succeed
in this flat world and become a significant player, countries and companies must aggressively create:
1. High quality human resource endowment able to take on the challenge of world class
competition;
2. Liberate their people to perform at high levels of efficiency and productivity;
3. Develop organisational behaviours and values that drive high performance.

It is the convergence of these three planks – people, ideas and values that create great economies and
great companies.

LEARNING OBJECTIVES
The programme will:
1. Define the global landscape;
2. Identify the globalization imperatives;
3. Highlight the opportunities and risks;
4. Contextualize human resource endowment, its application and the key role of behaviours and
values;
5. The programme will also help companies and organisations to plan to create the human
resource endowment, optimize its use and build the supporting behaviours and values.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

METHODOLOGY
It uses lectures, case studies, syndicate work and interactive discussions. It demands openness and
candour on the part of participants.

TARGET
All levels of management, Board of Directors and key stakeholders. It can be arranged as a company
- specific programme but it will also be available as a general programme.

DURATION: 2 days

COST: GH¢650.00 for a minimum of 30 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 14

FROM ‘CUSTOMER LOYALTY’ TO ‘LOYALTY TO THE CUSTOMER’

SUMMARY
Many companies demand loyalty from their customers. They complain when their customers switch
to new brands or choose to do business with their competitors. They often blame what they see as
disloyalty to the fickle-mindedness of their customers. Oftentimes companies blame price as the main
cause of customers switching allegiance.

Many organisations fall into the same trap when their employees leave their employment. They leave
because they have either received offers they could not resist or they are the disgruntled and difficult
to please employees
Companies and organisations never pause to find out whether they have been loyal or disloyal to their
customers and employees.

The new thinking today is that loyalty to your customers and employees is the only way to generate
loyalty from them.

LEARNING OBJECTIVES
This programme is designed to help participants to:
1. Define the principles that should govern customer relationships;
2. Identify the key governance issues;
3. Identify the roles companies and organisations should play in delivering the promises they
make to their customers;
4. Examine their capacity to deliver the promises they make to their customers;
5. Understand how to involve customers in developing strategies and plans;
6. Define clearly the role they expect customers to play in the relationship;
7. Validate the rewards that should accrue to both parties and how equitable they are.

METHODOLOGY
The Programme uses lectures, case studies, and syndicate discussions to develop understanding of the
key issues.

TARGET
Core and extended leadership of companies and public institutions as well as functional and
departmental heads.

DURATION: 2 and half days

COST: GH¢650.00 for a minimum of 20 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 15

PERFORMANCE MANAGEMENT

SUMMARY
Companies are established to create value for their stakeholders on a sustainable basis. To do this
there must to be a clear understanding of what value is to be created, what needs to be done to create
the value and how it is going to be measured. The performance of an organization and the way the
organization is aligned to its goals will determine how successful that company or organisation will
be.

The challenge for many companies is to develop a framework that can help them drive sustainable
strong performance.

LEARNING OBJECTIVES:
The Performance Management will help you to:
1. Understand the nature of business and the elements that drive performance;
2. Understand the link between company strategy and performance management;
3. Acquire the tools that will assist participants to develop a performance management
framework;
4. Acquire the tools that will assist participants to set targets for performance measurements and
for monitoring and evaluation;
5. Understand the interdependency of individuals, teams and functions to deliver company
targets.

METHODOLOGY
This programme is highly interactive in both plenary and syndicate sessions. It uses Presentations and
Case Studies to help participants to use the various tools for the development and implementation of a
Performance Management Framework.

TARGET
The performance management programme is designed for Managers who have responsibility to
develop and implement company Strategies and plans.

DURATION: 2days

COST: This programme cost GH¢650.00 per participant. This cost includes lunch, snacks,
programme materials and worksheets. This cost assumes a minimum of 20 participants.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 16

EXECUTIVE COACHING AND COUNSELING

SUMMARY
This programme focuses on high quality, personalized individual leadership development. It offers
specialized Coaching and Counselling assistance in specific competency areas.

The programme assumes that the participating company has a Performance Development Process for
both identifying potential leaders and their development gaps. It works closely with line managers to
track individual potential leaders in their natural work environment and seeks to coach and/or counsel
the leaders on how to improve on the competency areas.

LEARNING OBJECTIVES
It helps the participants to develop the competences that are required to take up senior and leadership
roles in the company.

METHODOLOGY
This is a one-on-one programme tailored for the identified individuals. It is made up of a combination
private discussions and feedback sessions and tracking/coaching/counselling of the individual in his
or her natural work environment.

TARGET
The programme is for individuals who have been identified for development to senior/general
management positions.

DURATION: It is a programme that can cover a period of 3 to 9 months with intervals between
sessions.

COST: This programme can be designed for 4 people at a time at a cost of GH¢3,500.00 per
participant. The cost covers the coaching and counselling of 1 person for a month. It does not include
the cost of coaching materials, telephone and fuel and use of vehicle.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 17

HOW TO USE YOUR ANNUAL GENERAL MEETINGS TO CREATE VALUE FOR YOUR
COMPANY

SUMMARY
Annual General Meetings are designed for companies to inform the owners of the business (the
shareholders) of the state of their company. In many organizations this meeting is seen as a
burden and a time of confrontation. In some cases the meeting is actually run like a board meeting.

Annual General Meetings can actually be used to enhance the Company’s image and attract potential
investors when they are run well.

LEARNING OBJECTIVES
The participants of this will:
1. Be exposed to the step-by-step approach to planning for an Annual General Meeting;
2. Understand the legal requirements for the Meeting;
3. Be exposed to the elements of organizing a good Annual General Meeting;
4. Understand the corporate governance principles that should govern the holding of annual
general meetings;
5. Appreciate the role of the Board and its Chairman in Annual General Meetings;
6. Appreciate the role and expectations of Shareholders at Annual General Meetings;
7. Appreciate the need for monitoring and evaluation.

METHODOLOGY
This programme will be run with a series of plenary and syndicate discussions with case studies that
will help participants understand the process of preparing for and running the Annual General
Meeting.

TARGET
This programme is an important one for both executive and non-executive board members.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

DURATION: 2 days

COST: The cost of this programme is GH¢650.00 per participant and it assume that a minimum of 20
people will attend. The cost covers the hiring of a venue, lunch, snacks, training materials and
programme worksheets.

PROGRAMME 18

BUSINESS APPRECIATION – A PREREQUISITE FOR ALL STAFF

SUMMARY
The evidence in many businesses and organisations show that sometimes managers and supervisors
do not fully appreciate how businesses work. There is a lack of understanding of why businesses are
set up what all stakeholders are responsible for and should expect

This lack of appreciation sometimes causes conflict between stakeholders, especially shareholders,
directors, managers and staff. Many times this conflicts results in entrenched positions instead of
converging effort to create value for all.

LEARNING OBJECTIVES
The Business Appreciation programme is designed to help participants to:
1. Understand the concept of “Business”
2. Understand the link between economic factors and the Performance of Businesses
3. Understand the Key Performance Indicators of Businesses
4. Understand the roles, responsibilities and expectations of stakeholders

METHODOLOGY
This is a mixture of plenary presentations/discussions, syndicate work/case studies and the
application of practical modern day experiences and examples from the world of business

TARGET
The programme is designed for all managers and supervisors in the organisation who are responsible
for developing and implementing strategy.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

DURATION: 2 days

COST: Cost per participant is GH¢650.00 based on a minimum of 20 participants.

PROGRAMME 19

FINANCE FOR NON-FINANCE MANAGERS

SUMMARY
The aim of this one-day course is to provide managers with awareness and basic understanding of the
way finance affects their business objectives. This course is designed for busy managers and those
professionals who are responsible for financial matters without necessarily having a job title or
qualifications to match. Understanding of the difference between the business managers role versus
the role of the accountant. You will be equipped with knowledge of profit/loss, balance sheets and
cash flow statements.

LEARNING OBJECTIVES
This programme will help Participants to:
1. Understand accounting language and concepts
2. Identify the users of accounting information
3. Understand the sources of authority for preparation of financial accounts
4. Develop confidence in using accounting and financial data
5. Motivate further study in the future

METHODOLOGY
Power points presentations, with interactive discussion using relevant job related examples to
illustrate the topics.

TARGET
Managers who need to know more about finance to improve their management skills.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

DURATION: 1 day

COST: GH¢650 for a minimum of 25 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

PROGRAMME 20

BUDGETING AND BUDGETARY CONTROL

SUMMARY
Budgeting is the most common, useful and widely used standard device of planning and control. The
budgetary control has now become an essential tool effective business management.

LEARNING OBJECTIVES
This programme will inform participants on how to:
1. To update executives and managers about hands-on experience in the preparation of budgets.
2. To enhance participants’ ability to use a budget for performance and control purposes.
3. To help participants gain a complete overview of the preparation of budgets, including
revenue and capital expenditure budgets.
4. To assist participants to appreciate the behavioural changes that budgets may cause and how
they can effectively manage and use these in the company.

METHODOLOGY
Power points presentations, with interactive discussion using relevant job related examples to
illustrate the topics.

TARGET

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

Managers, Professionals or Executives wishing to understand and use budgets and budgetary control
to manage effectively the expected results so as to maximise the wealth of their organisations.

DURATION: 1 day

COST: GH¢650 for a minimum of 25 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 21

THE ROLE AND OBJECTIVES OF INTERNAL AUDIT

SUMMARY
Internal audit is an integral part of the financial structure of the public authorities and some private
companies. Most public authorities recognised the importance of internal audit many years ago.
Today very few, if any, public authorities operate without some form of internal audit. Over the years,
however, the precise role of internal audit has changed. In the early days, its primary responsibility
was concerned with the detection and prevention of errors and fraud, with perhaps an overdue
concentration on examining accounts before payments, collecting income and checking petty cash
claims. Today, internal audit operates in a: more dynamic environment with an emphasis on
reviewing systems of internal control. Internal audit exists within enterprises to carry out an
independent appraisal of the effectiveness of internal controls, financial and other operating within
each organisation.

LEARNING OBJECTIVES
By the end of the session participants should be able to:
1. Explain the role and objectives of internal audit
2. Identify and apply internal auditing standards
3. Understand the essentials for planning, controlling and recording audit work
4. Explain the relationship between internal auditors and external auditors
5. Identify fraud and irregularities

METHODOLOGY
Power points presentations, with interactive discussion using relevant job related examples to
illustrate the topics.

TARGET
Managers and Executives of small and medium scale enterprises wishing to understand and institute
an internal audit to effectively manage their businesses.

DURATION: 1 day

COST: GH¢650 for a minimum of 25 participants. Cost includes hiring of venue, programme
materials, meals and snacks.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 22

BRAND, CUSTOMER AND CHANNEL DEVELOPMENT

SUMMARY:
This is a hands-on and long-term engagement designed to support companies and brands achieve
outstanding and sustainable long-term growth through brand & category development and trade &
channel development. IY&A will work directly with and help consumer, trade and business
development teams deliver better revenue and profit growth from the brand and trade value chains.

ENGAGEMENT OBJECTIVES:
IY&A uses a multi-stage business transformation process to;
1. analyze the value chain and business structure, systems and processes,
2. develop a ‘market-ready’ plan that will create aggressively growing demand anchored in a new
vision, and brand and trade platforms, and
3. advice on how to shape the business and its value chain to respond to the ‘market-ready’ plan.
We help business teams to discover and formulate powerful consumer, shopper and trade insights to
guide brand vision and strategy development, including any of the elements below:
Brand Development: Channel and Trade Development:
1. Build consumer and shopper-connect 1. Develop trade and channel insights to
programs and research to validate insights guide Company Strategy & Innovation
2. Create compelling and differentiating 2. Build channel footprints based on insights
vision for your brands 3. Create compelling and differentiating
3. Translate brand vision into clear brand channel strategies and Customer Plans
equity goals and plans 4. Translate Customer Plans into clear Trade
4. Define business priorities equity goals and plans
5. Define long term points of brand 5. Define and manage the interface with the
differentiation Supply Chain, Finance and Brand
6. Prepare internal plans to align with brand Development functions
vision and plans 6. Structure the Sales Team, sales
7. Drive the vision into action across infrastructure and trade marketing systems
markets, trade channels and categories to secure differentiation
8. Set measurable consumer and trade 7. Organize the generation and management
success indicators (KPIs) of trade &channel information to support
9. Build an integrated National Schedule of demand generation processes and systems
Actions jointly with the Trade and 8. Define sales processes and responsibilities
Channel management team
9. Design, implement, monitor, evaluate and
10. Define roles and financial targets for
refine Customer Plans
brands within the portfolio with the Trade
10. Develop professional Trade Marketing and
and Channel management team
Channel Management skills

METHODOLOGY: We use one-on-one confidential workshops, brainstorming and strategy

sessions tailored to assist individual businesses discover sustainable growth opportunities.

TARGET: Businesses that seek to radically grow exciting and new business opportunities.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

DURATION: Determined by the scope of work agreed.

COST: Determined by scope or work agreed.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer
 ISHMAEL YAMSON &
ASSOCIATES
Corporate Strategy Consultants & Brand and Channel
Developers

PROGRAMME 23:

DEVELOPING EMOTIONALLY INTELLIGENT LEADERSHIP

SUMMARY
Managing businesses and organizations involves engaging with people, processes, and organizational
culture. In order to achieve success in business, individuals must not only possess the technical
knowledge to perform their jobs, but also the ability and skill to effectively identify, understand and
manage the emotions of themselves and others, a concept known as Emotional Intelligence.

Emotional Intelligence has been identified as the sine qua non of effective leadership. In particular,
transformational leaders have been found to have high levels of emotional intelligence, while
unsuccessful leaders tend to have poor emotional intelligence. A growing body of research indicates
that various aspects of Emotional Intelligence also shape job performance, job satisfaction, turnover,
burnout, and the results of employee evaluations in a wide range of occupations both at managerial
and non-managerial levels.

It is impossible to for a business to achieve sustainable strong performance without acknowledging,

understanding and effectively managing the emotions of its employees, customers, and partners. This
program will provide participants with practical tools to enhance their skills in these areas.

LEARNING OBJECTIVES
This programme will give participants:

1. A deeper understanding of Emotions.

2. An Introduction to Emotional Intelligence and an overview of its dimensions.
3. An understanding of the relevance of Emotional Intelligence to the workplace, and the
necessity of having Emotionally Intelligent employees.
4. An assessment of their level of Emotional Intelligence.
5. Strategies to improve Emotional Intelligence.
6. A customized plan to develop Emotional Intelligence.

METHODOLOGY
The consultants use a combination of lectures, case studies, individual and group exercises, and
interactive discussions in running this programme.

TARGET
This programme is designed for Managers and extended leadership teams involved in the
transformation process of organisations.

DURATION: 2 days

COST: GH¢650.00 per participant.

ISHMAEL YAMSON & ASSOCIATES

3rd Floor Anchor House, Castle Road, Osu, Accra. P.O. Box 3260, Accra – Ghana
Tel: +233 (0)21-782444 Fax: +233 (0) 21-774281 Website: www.ieyamosn.com

Board of Directors: Ishmael Yamson: Chairman, Raymond Ackah: Chief Executive Officer