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RooMers

Hotel Association of Canada

Association Des Hotels Du
Canada
January, 2011

PRESIDENT'S MESSAGE
From the Desk of the President

Fall 2010 was a busy season!

We continue to mobilize our HAC network with the grassroots

campaign. We have met with more than 100 M Ps focusing on our
two overriding government relations issues: access to Canada and
the availability of workers in the industry.

Concurrently we have met with officials in many departments on a

number of additional policy issues including:

air routes
employment insurance
replacement workers
visas,
the Foreign Convention Tour and Incentive Program,
and the proposed Sound Tariff 3 and SOCAN Tariff 15.

We are delighted that Bill S226, which would have limited VLTs to casinos and racetracks, finally
died on the order table.

Working with several of the HAC’s corporate members, we successfully defeated a proposal from
Public Works and Government Services which would have severely limited some of our members'
market share with the government of Canada.

ADS is now well established, with the first group having arrived from China. The fourth edition of
the HAC’s report "Canadian Hospitality for Chinese Guests" has been in high demand.

In November, the National Travel and Tourism Coalition made up of the HAC, TIAC, the Canadian
Airports Council and the National Airlines Council of Canada released the report "Looking to 2020
– The Future of Travel and Tourism in Canada – Whitepaper." As Richard Dicerni, the Deputy
M inister of Industry, told TIAC President David Goldstein, "It’s not one of the best pieces I have
seen come out of your sector...it is the best piece I have seen come out of your sector."

The HAC Board of Directors met in Ottawa on November 1 in conjunction with the TIAC Tourism
Summit. The result was a very focused and productive discussion surrounding the topics of
government relations, the HAC Green Key Eco-Rating Program and our 2011 National Conference.

I enjoyed the opportunity to address several national conferences last fall, including Best Western

International, Travelodge Canada and Choice Hotels Canada, in addition to the Ontario Restaurant
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International, Travelodge Canada and Choice Hotels Canada, in addition to the Ontario Restaurant
Hotel and M otel Association, the British Columbia Hotel Association and the Sustainable Tourism
Conference.

I have also had the pleasure of lecturing to hotel and hospitality students at the University of
Ottawa, Algonquin College, Carleton University and Royal Roads University. Today’s students are
our industry leaders of tomorrow.

On behalf of the HAC Board of Directors and staff I thank you for your support in 2010 and look
forward to a prosperous 2011.

Anthony P. Pollard

President

FEATURES
11 Hotelier Budget Planning Tips for 2011

A Couple of Chicks strives to provide

solutions and options to Internet tourism
marketing in a fun and non-intimidating
way, so we’ve put together 11 tips to
help hoteliers with their 2011 budget
planning.

Tip #1 • S EO Your Website with Instant Caffeine Pour yourself a cup of coffee – the real stuff,
and we like medium, double, double -- because it all starts with caffeine. In particular, Caffeine from
Google. No, they haven’t purchased Starbucks (yet) but in June 2010, Google launched a new
indexing system called Caffeine, which basically means that the Google Search Engine can now crawl
faster and deeper. Internal links (linking pages to one another within your website) are more
important than ever as this helps your site visitors and search engine spiders to move deeper
throughout your website whilst discovering and indexing all of your content.

Google says that with Caffeine "you can now find links to relevant content much sooner after it is
published than was possible ever before." Not only has searching been injected with Caffeine, it’s
now being served instantly. With the launch of Google Instant, two to five seconds are being shaved
off each and every search. The functionality of Google can now predict what it is you will be
searching for after you type the first few letters of your search word. You instantly receive search
results as you type.

Tip #2 • Bing-hoo? Use Paid S earch

Lesser known Google rivals, Yahoo and M icrosoft’s Bing, are merging -- hence the nickname `Bing-
hoo` has been coined within the industry. This merger undoubtedly positions M icrosoft to gain
marketshare in the paid search market that has been dominated by Google for quite some time.
Within two weeks all paid search ads appearing on Yahoo will be powered by Bing through
M icrosoft’s AdCenter servers. Those options combined with programs like Google AdWords and
Google Remarketing – as well as Facebook and Twitter paid search programs – are providing a
myriad of opportunities for advertising via paid search. It is also notable to point out that Facebook
and Bing in recent days have announced a search and social networking partnership to make
searching more social and even more personal. This partnership will undoubtedly raise Bing’s share
in search, and the industry is abuzz with what this could mean for the allocation of dollars for paid
search advertising.

Tip #3 • Localize
Each search engine has Local Search as part of their results. Are you maximizing your exposure via
Local Search? M any who use Local Search are last minute bookers. Ensure your listings via Google
Places & M aps are claimed and that you are managing the information contained in your local listing.
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Places & M aps are claimed and that you are managing the information contained in your local listing.
Leverage all aspects of your listing to ensure you are presenting your property accurately and
attractively by including up-to-date images. Google is looking to corroborate your information so
attention to detail is important.

Tip #4 • S ocialize
Facebook has now surpassed Google in terms of how much time people spend online. Use this
channel to engage your audience. M ake your Facebook page a useful place to visit full of value and
information that your fans (i.e. potential guests) can appreciate and use. To be sure you are keeping
up with the ever-changing landscape of Facebook (rules, terms of use, features – new and those
being disabled), ensure you have resources available to create, monitor, and manage your social
media presence. Don’t ignore other social media sites and tools - especially Twitter, LinkedIn,
Flickr, YouTube and TripAdvisor! Your hotel should be actively engaged with comments made
about your hotel – the good, the bad and the ugly.

Tip #5 • Analyze
There are a few good analysis packages out there, but we love Google Analytics – mostly because
it’s free, and quite frankly, it’s the best there is. M ake sure you have resources in place that will be
monitoring your Google Analytics Reports on a regular basis. Watch for peaks or valleys in the
number of visitors visiting your website, see how long they spend on your site and what pages they
visit. These analytics will be your compass for giving you the direction as to what’s working and
what’s not.

Tip #6 • Get S mart, Go Mobile

Smartphones are making the web The Hub. Interactions with web content reaches beyond the
personal computer to the hand-held, hip-held, and tablets used by people on the go. Be sure that
you have repurposed your content so that it is available across multiple platforms. M obile-ready
sites and apps are a few examples of how consumers are engaging with content on the go. Get smart!
Set aside resources to ensure that your web content is accessible and viewable on mobile devices.
Think outside the box when creating mobile-ready content: blogs offer mobile plug-ins for a cost
effective solution. Apps add a cool factor when done properly and can be very valuable to the end
user.

Tip #7 • Work it! Get Blogging

Blogging has become a very effective way to engage your audience while at the same time creating
spider bait for search engines and offer SEO advantages. A relatively cost effective tool, there are
many options for creating a blog with minimal graphic design. For a more seamless look you may
want to design a custom template that mirrors the look and feel of your site. Blog postings should
also be SEO`d and your Blog URL should be submitted to blog search engines for maximum
exposure.

Tip #8 • Push it, S yndicate Your Content

Content Syndication is the syndication of content (e.g. press releases and articles) through relevant
third-party websites and Web 2.0 channels. Content syndication can help raise a website’s profile
and secure higher search engine listings. This is yummy spider food that attracts search engine
spiders to your site to discover new (or even old) content and understand its relevancy to certain
keyword phrases.

Press releases often get indexed in regular Google, Yahoo (and other engines) natural or free search
results – and act as a link back to your website, allowing you to control the free search results for
your own keywords. As well, press releases can be put onto your own website in an RSS feed to
increase the optimized content you have on the site, which will also raise your search engine
rankings.

Tip #9 • Link It
Consistently increase the number of links to your website to retain your search engine positioning
for a longer period of time. The process of link building is crucial to the success of any website.
Having reputable, relevant links is one indication of popularity and success in the eyes of the general
online public. As long as these links are from a quality source then the website page rank will
improve, thus improving online search result location. Search engines rank your site based on the
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improve, thus improving online search result location. Search engines rank your site based on the
amount of relevant website links pointing to your site.

Tip #10 • S how Off Your Assets

Update and promote your photography and videos. Photos can be just as important and compelling
as your written copy. Images can help to set expectations, evoke emotional responses, draw
attention, provoke laughter, or symbolize irony, among hundreds of other things. For hoteliers,
showcasing images that are up-to-date is crucial. Video is just as important, with YouTube offering
customizable channels and an array of options for advertising and search. Both photos and videos
can be optimized for search engine indexing on Flickr and YouTube, respectively.

Tip #11 • S hameless S elf Plug, Online Revealed Canada

Join us M arch 8-9, 2011 in Toronto for the 6th Online Revealed Conference, the "Original"
Canadian Online Travel Conference.

Written by A Couple of Chicks e-Marketing

Sourcing Relationships in this Economy

It is a reality of the economy as well as its unfortunate irony. In challenging economic times,
operators need to get the greatest value from their spending, and vendors need to find ways to
increase sales and profitability. Unfortunately these same economic conditions often create
situations where resources (time and people) are too scarce to ensure that parties work in a way that
delivers best value outcomes.

Consider how many in the industry have downsized or not replaced resources over the past two
years. M any hotel organizations as well as those that serve to supply their needs, have seen
widespread resource drains. Some have gone through leadership changes, key personnel departures,
reductions in support positions, organizational restructuring, or some are just taxed in terms of
abilities to do things in the best possible way, or even to contemplate such. As a result, in addition
to the existingstrain on funds, a cyclical shortage of other resources and in turn a resulting increase in
pressures is created.

It could not be a more important time to re-evaluate your company’s approach to sourcing. Even
those companies that have an established structure, personnel, and leadership for this area have been
struggling to undertake approaches which could help ensure they are getting the best value from
these relationships. M any key vendors and operators have quietly been challenged to support some
of the very activities that could help both sides benefit. In the meantime, purchasing decisions are
following processes of the past or are being directed through project or construction third parties.
While some do an excellent job of pursuing the best choices for their clients, often they are really
building their agent fees into costs or creating leverage for their organizations by directing the end
user’s volumes to inflate their own positions. Recently an organization shared that despite
purchasing for multiple properties from a vendor, they were informed by that vendor that they were
not recognized as the "customer" -- rather, the customer was considered to be the project
management company who issued the purchase orders.

With established ongoing vendor relationships, hold regular business reviews where you provide the
template for what you want covered. The review process should be a time of mutual learning and
understanding about each other’s organizations, plans and candid discussions about the relationship.
If done well and with a spirit of co-operation, this often results in significant benefits for both
parties. Not long ago, I was involved in facilitating a number of such reviews for a client. While in
some cases the process illustrated that it may be time to consider alternatives, in most cases both
parties learned about potential business gains and increased financial benefits. The process exposed
some things that had not been on the table, and paved the way to increased communications and
improved future relationships. Whether done with a third party facilitator or not, the review process
can deliver dramatic value that standard business lunches and issue-driven meetings do not.

Just as you have pressures upon you -- whether financial, time, or resources -- those with whom
you deal have similar pressures. Regularly I meet with people on both sides of the buyer-seller
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you deal have similar pressures. Regularly I meet with people on both sides of the buyer-seller
equation who state that things are going "OK," yet if you ask them details of how they see a
particular company, the responses often show a relationship gap or lack of understanding of some
of the dynamics that might create different results. Often those elements are a result of the parties
not being candid with each other.

Whether internally managed, or through the use of a skilled third party, always ensure that you have
a good understanding of the other side’s situation and they have a strong understanding of your
company. A third party should be able to help you reduce the relationship development cycle, aid
in having both you and the vendor develop a better understanding of each other’s needs, and gain
better value and pricing. They should also be able to help the relationship by opening the door to
increased opportunities and synergies and by promoting candid discussions that often do not
happen naturally. Any third party should also be able to ensure an ROI for any investment cost.

The current environment has added stress and pressures which affect the dynamics of how we
transact business. M ake sure that you have the processes and resources in place to ensure that you
are making the best decisions and that those assisting you are delivering true value. In this economic
environment, true win-win partnership-based outcomes are the only ones that are effective and
sustainable.

By Jason Cheskes

Jason is the President of Above The Line Solutions, an Ontario-based company working with both
operator and vendor clients. The company specializes in facilitating improved partnerships and
helping organizations work towards improved business relationships.
Jason@AboveTheLineSolutions.com (905) 237-1953

Music Matters
Recorded music can be an extremely effective tool in the hospitality industry. It can differentiate a
hotel as well as bring it to life, even in tough times.

The value of music has been demonstrated by international academic research, including a recent
survey showing that using recorded music can attract and retain customers; drive spending and
improve employee productivity. For example:

75% of hotel guests like to hear music in the lobbies, bars, restaurants and public spaces.

Of those that like listening to recorded music in hotels, the reasons why are clear:

61% say they are more likely to consume more food & drink when they hear music they
like
78% say hearing music in a hotel makes them more relaxed
52% say it makes them more loyal to a hotel if they like the music
48% say they would consider meeting somewhere else if a hotel stopped playing music in
public places

M ore than 1 in 4 people are prepared to pay 5% more on food or drink in hotel restaurants and
bars if recorded music is played. (Details of this survey can be found at www.musicworksforyou.com
).
Some hotels are not aware that it is their responsibility to get a licence for the use recorded music in
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Some hotels are not aware that it is their responsibility to get a licence for the use recorded music in
public. Getting the required licence(s) ensures that a business is on the right side of law and is
getting great value for a product that helps build their business.

In Canada, licensing the rights necessary for businesses to use recorded music publicly is made
simple and straightforward through the existence of a collective licensing regime under the Copyright
Act. Rather than having to obtain licences from each individual artist, performer, session musician
and record company, businesses only need to obtain a licence from the organisation that collectively
represents these rightsholders. The licence is an annual blanket licence that allows businesses to use
whatever recorded music they wish for a licensing fee. Re:Sound M usic Licensing Company
(formerly NRCC) is the not-for-profit one stop shop organisation that grants blanket licences on
behalf of recorded music rightsholders (SOCAN does the same for songwriters and music
publishers).

Obtaining the proper licence(s) will help to fairly compensate the creators of recorded music in
Canada and internationally.

Additional information is available at www.resound.ca or on the Copyright Board’s website

www.cb-cda.gc.ca. If you have any questions, please do not hesitate to contact Re:Sound’s
Licensing department at 1-877-309-5770 or at licensing@resound.ca.

GOVERNMENT RELATIONS
On The Hill

OnThe Hill
Once again the Ottawa scene is changing. After more than a
year of threats of an election call it is becoming increasingly
evident that if the Conservatives can survive their M arch
federal budget, they will earn another year of power as a
minority government.

The nationwide trend towards fixed election dates results in a

minimum of five provincial elections being held this fall: Prince
Edward Island (Oct 3), M anitoba (Oct 4), Ontario (Oct 6),
Newfoundland and Labrador (Oct 11), and Saskatchewan (Nov
7). Simply put, there are insufficient volunteers and funding to
conduct five provincial elections and a federal election in the same season. This is particularly
significant given that one of those provinces is vote-rich Ontario; a key battle ground in an upcoming
election.

Indications are that the Liberals will support the budget. NDP and Bloc opposition is insufficient to
bring the Government down. Concurrently, the Prime M inister has indicated the budget will not
include a ‘poison pill,’ thereby forcing all three opposition parties to vote against the government.

There are other signs. On January 1 Nigel Wright officially took over as the Prime M inister’s Chief
of Staff. He has indicated that he would like to move away from the trench warfare style
demonstrated by his predecessor Guy Giorno, towards a focus on policy decisions including
managing the economy, law and order and reducing taxes. At the same time the Liberals have failed
to restore their brand or rebuild the Big Red M achine. The Opposition remains fragmented.

What about an NDP/Liberal alliance? While this too is unlikely, analysis by HundredEight.com’s
Eric Grenier concludes it will take much more than an alliance to change the landscape and move into
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Eric Grenier concludes it will take much more than an alliance to change the landscape and move into
majority territory. Furthermore, every poll has indicated that Canadians have no appetite for a
federal election.

While most roll their eyes when considering the way Ottawa operates, remember minority
governments can and do work. The flag, universal health insurance and old age pensions all resulted
from minority governments.

Tony Pollard, HAC President

NEWSWORTHY
Hotel & Hotel Company News

HOTEL & HOTEL COMPANY

News
MOTEL 6 LIGHT NOW ON IN BRAND ON, MANITOBA

Realstar Hospitality today announced the opening of its first Motel 6 in

Manitoba,
Manitoba located in Brandon. The new construction 89-room hotel features the
brand's award-winning Phoenix prototype designed guest rooms, which include 32-inch
flat screen televisions, granite bathroom countertops, wood-effect flooring and a
contemporary colour scheme. All guest rooms have free wireless Internet access and
an expanded cable channel line-up. Extended stay rooms complete with kitchenettes
are also available. Guests can enjoy complimentary morning coffee and an expanded
vending area in the lobby.

STARWOOD HOTELS & RESORTS’ C USTOMER SERVIC E NOW USING F AC E

TIME

Starwood Hotels & Resorts Worldwide, Inc has announced Starwood Preferred
Guest members can now connect with the company's customer service agents using
F aceTime,
aceTime Apple's video calling feature on iPhone 4, the new iPod touch and Macs.*

To launch a video call, SPG members simply call 1-866-500-0369 from their iPhone 4,
new iPod touch or Mac. A SPG customer service representative will answer ready to
handle any customer service inquiry, such as making or changing reservations, booking
award stays, checking account balances, or providing more information about
Starwood’s 1,000 hotels and resorts across the globe.

TRAVELOD GE C ANAD A WELC OMES TRAVELOD GE HOPE

Travelodge C anada is very pleased to announce the opening of Travelodge Hope,

British C olumbia.
olumbia Formerly a Quality Inn, Travelodge Hope is comprised of 25 well-
appointed guest rooms. This newest addition to the Travelodge brand also has a
swimming pool, sauna, and whirlpool and includes a complimentary continental
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swimming pool, sauna, and whirlpool and includes a complimentary continental
breakfast each morning. Travelodge Hope is conveniently located off of Highway 1 and
is close to major attractions including the Coquihalla Canyon Provincial Park, the Fraser
River, Bridal Falls, and Dinotown Park.

F IRST ANNUAL TOYS4 KID S D RIVE A HUGE SUC C ESS!

A 15-year-old St. Thomas Moore Secondary School student raised $4,000 and collected
over 3,400 toys for the Salvation Army, and The Sutton Place Hotel is proud to have
played an important role! As part of his Grade 10 life skills program, Miguel Ramos was
given a simple assignment: to make a difference in his community. Miguel and his
fellow students came up with an initiative which they decided to call 'Toys4 Kids',
whereby they collected cash and toy donations for underprivileged families. The next
step was to source out different sponsors to not only donate, but to act as drop-off
locations for the toys, which is where The Sutton Place Hotel became involved. Miguel is
already in the preliminary planning stages of the 2nd Annual Toys4Kids Drive and The
Sutton Place Hotel looks forward to working with him to exceed this year's numbers.

MARRIOTT OPENS TOWNEPLAC E SUITES HOTEL

Marriott International, Inc opened the 105-suite TownePlace Suites by

Marriott in Sudbury, Ontario on Tuesday, December 21, 2010. Located at 1710
Kingsway Avenue, the TownePlace Suites will operate as a Marriott franchise, owned
and managed by Easton’s Group of Hotels of Markham, Ontario. Located seven miles
from the Sudbury Airport, the TownePlace Suites Sudbury offers its guests convenient
access to the New Sudbury Shopping Centre, Science North, Dynamic Earth and the
Timberwolf golf course. Rates vary depending on length of stay.

ALOF T D EBUTS IN NYC AS HARLEM’S F IRST NEW HOTEL F ROM A MAJOR

BRAND IN A C ENTURY

The birthplace of jazz is about to get even cooler. Starwood Hotels & Resorts
Worldwide, Inc.
Inc and its "style at a steal" Aloft brand have announced the opening of
Aloft Harlem,
Harlem its first New York City hotel. Located in the heart of Harlem at the corner
of Frederick Douglass Boulevard and 124th Street, Aloft will soon become the area’s
hottest destination and the first hotel from a major brand to open in the neighborhood
in a century.

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INTROD UC ING D ELTA OTTAWA C ITY C ENTRE

D elta is adding a new hotel in Ottawa that will position it among the largest hotel
meeting facilities in the city. Located in a prime downtown location and across the
street from its existing hotel, the addition of D elta Ottawa C ity C entre will now give
customers the choice of two city centre locations to meet their business and travel
needs in the Ottawa region. More than $25 million has been invested to upgrade the
property and its amenities, including a full redevelopment of the lobby and public areas
and 26,000 square feet of meeting space, plus more than 400 guest rooms and
restaurant facilities. The renovations also include the creation of three floors dedicated
to Delta’s exclusive Delta Signature Club guest rooms and lounge, which feature
upgraded services and amenities. In addition to this, the renovations will also include a
new fitness centre with state-of-the-art equipment. Renovations will start in June 2011
and be completed by March 2012.

BEST WESTERN D ORC HESTER HOTEL EARNS BRAND ’S "BEST WESTERN

PLUS®" D ESC RIPTOR

The former Best Western Dorchester Hotel is now the BEST WESTERN PLUS
D orchester Hotel,
Hotel after earning the "BEST WESTERN PLUS" descriptor from the
World’s Largest Hotel Chain®. The new descriptors, launched in 2010, give Best
Western hotels the opportunity to earn the "BEST WESTERN PLUS" or "BEST WESTRN
PREMIER®" designation by meeting specific design and amenity guidelines. "BEST
WESTERN PLUS" indicates well appointed rooms with modern amenities, and an
enhanced level of comfort for guests looking to get the most out of their stay.

D AYS HOTEL & C ONF ERENC E C ENTRE OPENS

Realstar Hospitality invites travellers to visit its newest D ays Hotel & C onference
C entre in Toronto,
Toronto Ontario. The newly renovated full service hotel offers 290
spacious guestrooms, free continental breakfast, free high-speed Internet access, 14

meeting rooms, a heated indoor pool and exercise room.

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meeting rooms, a heated indoor pool and exercise room.

The 10-storey hotel is conveniently located at 185 Yorkland Boulevard just off the
intersection of Highways 401 and 404 (Don Valley Parkway). Modern guestroom
accommodations feature room types that combine practical and casual comforts with
impeccable elegance and contemporary design. Each standard room is fully equipped
with a work desk and 32" flat screen TV. Travellers will enjoy an on-site restaurant, free
24 hour on-site business centre and fitness room.

NEW BALANC E AND WESTIN HOTELS JOIN F ORC ES TO HELP TRAVELLERS

STAY HEALTHY AND F IT ON THE ROAD

Two renowned global brands in the fitness and hospitality categories are joining forces
to empower travellers to stay healthy and fit when away from home. New Balance and
Westin Hotels & Resorts have forged an exclusive, worldwide partnership to help
hotel guests overcome the hurdles of exercising on the road by providing New Balance
footwear, apparel and fitness program content. The program recently launched at 10
Westin properties across the globe and will roll out brand-wide in 2011.

No More Excuses - Pack Light and Still Stay Fit with Westin and New Balance: Guests of
the 10 Westin pilot properties have complimentary access to New Balance shoes,
apparel and accessories through a product loan program. During their stay, guests can
borrow running shoes with brand new, disposable insoles for each use, as well as a
variety of men’s and women’s apparel including shorts, shirts and socks for men and
shorts, capri pants, shirts, sports bras and socks for women.

Westin guests will also benefit from travel-specific fitness content and added-value
experiences provided by New Balance. New Balance Fitness Ambassador and Exercise
TV celebrity trainer Holly Perkins will develop exclusive in-room fitness and equipment-
free content that includes stretching and strengthening workouts, cardio and yoga. The
program includes "Wellness in Travel" tips from Holly on nutrition and creative ways to
combat jet lag and healthy living. In addition, New Balance is working with individual
Westin properties to enhance its current three- and five-mile local area running maps.
As part of the partnership, participating properties will provide guests travelling to a city
for a major athletic event, such as a marathon, with wellness amenities, including turn-
down gifts with "performance fuel" goodies for the race and "good luck" wake-up calls.

STARWOOD HOTELS & RESORTS C ANAD A REC EIVES THE PINNAC LE AWARD
F OR C OMPANY OF THE YEAR

Starwood C anada is thrilled to be receiving The Pinnacle Award for C ompany

of the Year and applauds all 59 Starwood properties from coast-to-coast for their role
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of the Year and applauds all 59 Starwood properties from coast-to-coast for their role
in helping the company achieve this distinction. Six of Starwood’s celebrated brands are
represented across Canada – Sheraton, Westin, Four Points by Sheraton, Le Méridien,
W and Aloft hotels.

RAMAD A ST.JOHN’S NAMED BEST OF 2 0 1 0

The Ramada St. John’s is being recognized internationally for its dedication to
customer service as a "Best of 2 0 1 0 " property by Ramada Worldwide. The award
distinguishes the hotel for its commitment to exceptional customer service, high quality
accommodations and consistent brand performance. The award was presented at the
2010 Wyndham Hotel Group Global Conference, held in Las Vegas on September 21,
2010.

C ONTINUED GROWTH F OR D AYS INN WITH NEW HOTEL IN HIGH PRAIRIE,

ALBERTA

Realstar Hospitality today announced the opening of a 62-room property in High

Prairie, Alberta.
Alberta The newly renovated hotel offers free high-speed Internet access, an
on-site lounge and fitness room. Located at 4125 - 52 Avenue, each room is fully
equipped with two queen beds or one king bed, a 32" flat screen TV, fridge and
microwave. Meeting facilities, business amenities including free access to a PC with
high-speed Internet and free parking are also available.

UPCOMING EVENTS
Don't Miss these Events!

Events Not To Miss!

2011 BC Food Expo
January 30-31, 2011
New Convention Centre
www.crfa.ca/tradeshows

Quebec Hotel Association Convention

February 7-8, 2011
Hotel Loews le Concorde
Quebec City, QC
http://www.hoteliers-quebec.org

19th Annual Hotel Association of Canada Conference

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19th Annual Hotel Association of Canada Conference
March 7, 2011
Sheraton Centre Toronto Hotel
http://www.hacconference.ca

Canadian Tourism Marketing Summit

March 8, 2011
Sheraton Centre Toronto Hotel
http://www.cdntourismmarketing.ca

Online Revealed
M arch 8-9, 2011
Sheraton Centre Toronto Hotel
http://www.onlinerevealed.com

Manitoba Hotel Association - Centrex

M arch 20-21, 2011
Winnipeg Convention Centre
http://www.centrex.ca

Saskatchewan Hotel & Hospitality Expo

M arch 27-28, 2011
Delta Regina
Regina, SK
http://www.hotelsofsask.com

Canadian Hotel Investment Conference

April 13-14, 2011
Ritz Carleton Toronto Hotel
http://www.restaurantinvest.ca

AHLA 2011 Convention & Trade Show

April 17-19, 2011
The Fairmont Chateau Lake Louise
http://www.ahla.ca

Rendez-vous Canada 2011

M ay 15-18, 2011
Quebec City, QC
http://www.rendezvouscanada.travel/

....And Don't Forget About HAC’s Annual Conference!!

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Click here for further details!!

NEW MEMBERS
Welcome New Members!

New Members
The Hotel Association of Canada welcomes the following
new members:

Strategic Partner
LG Electronics Canada Inc.
Andrew Chlebus
LG Commercial Sales Manager
T: 416-906-5952
www.lge.com

Allied Members
The Mansfield Robe Company
Steven Salhany
Partner
T: 514-274-2407 x 311
www.mansfieldrobes.com

Vinci Park Services Canada Inc.

Adam Donatucci
General Manager
T: (416) 504-1000 x 214
www.vincipark.ca

The Gideons International in Canada

Kelvin Warkertin
Communication Manager
T: 519.823.1140
www.gideons.ca
Impact Enterprises
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Impact Enterprises RooMers
Ralph salisbury
Senior Vice President
T: 845.988.1900
www.impactenterprises.com

Hoffer Wilkinson & Associates LTD

Natalie Newman
Associate
T: 204-452-3334
www.hofferwilkinson.com

Educator Members
Algonquin College
Steve Georgopoulos
Acting Dean
School of Hospitality and Tourism
T: (613)727-4723
www.algonquincollege.com

Humber Institute of Technology and Advanced Learning

Georgia Sanderson
Internship Consultant
T: (416)675-6622 x 4580
www.hospitality.humber.ca

WHO'S WHERE NOW

Movers & Shakers

Movers & Shakers

David Lindop, Director of Sales & Marketing

The Westin Edmonton

Laura Muirhead, Fire Safety Planning Consultant

GENIVAR

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Elizabeth Story, Regional Sales Manager

Kensington Tours

Namira McLeish, Regional Sales Managers

Kensington Tours

Alexandra Nicolas, Director of Tour and Travel North America, Europe and Australia
Coast Hotels & Resorts

Naushad Ismail, Sales Associate

Marsh Realty

Drew Chamberlain, Director

HLT Advisory

Mark Nisbett, Director of Sales & Marketing

Brookstreet

Martin Stitt, Regional Vice President of Operations, Prairies and GM of Delta Calgary
Airport
Delta Hotels and Resorts

STUDENT CORNER
HAC Student Membership & Student Chapters

HAC Student Membership and Student Chapters

HAC has opened its doors to the next generation of lodging leaders. M embership at the HAC has
expanded to include hospitality students with the introduction of the Hotel Association of Canada's
Guelph Student Chapter. In Guelph, 36 lodging-minded students are working to expand their studies
through interaction with professionals and the industry. With the support of the HAC and the
University of Guelph, the student chapter provides a look into the inner workings of lodging.

The chapter started with David Humphrey, now the chapter president, working with HAC and
Kerry Godfrey, the director of Hospitality and Tourism M anagement at the University of Guelph,
in order to set up a vision and structure for such a chapter.

After months of work David approached the student body and pitched the idea to several lodging
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classrooms where student support grew. After setting up meetings and electing the executives,
HACGSC began with a large 34 student membership which continues to grow. This was
in September 2010 and since then the chapter has organized a social, a tour of the beautiful
Thompson Downtown Toronto, for its members.

In addition, the chapter has provided networking and learning opportunities for its members by
providing students with the opportunity to meet the University of Guelph Hospitality Alumni.
Going into the second semester, they are working on a job shadowing program, more property tours
and a corporate visit with Four Seasons. Along with these chapter events, HAC has helped to
provide external sources of lodging information and magazines to our members.

By giving students an inside look into our industry, we will hopefully increase the strength and
understanding of future employees. It is only right that the next generation learn about policies and
structure from those creating and developing them.

Thank you to all industry professionals who have helped and continue to help our chapter to
provide a service to our members, and thank you to HAC for its support and commitment .

Written by: Adrian Blachut, HACGSC Treasurer

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