FIT & FINE WATCHES

Designer Watch to Check Diabetes and Blood Pressure

Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
Purpose of FIT & FINE watches
• We have planned to launch FIT & FINE watches in the
market. This watch is to be look like a normal watch and
worn and used as a normal watch.

Special Purposes of watch:

• For checking Diabetes
• And Blood Pressure
Target Audience Categories
• Age wise(Generally Above 35)
• Occupation wise
• Area wise

Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
Problem of Blood Pressure in socity
7

0
1980 1990 2000 2010
Men Women Kids(Below 14)
Encourage the Product
• Chemist
• Doctors
• Health & fitness Clubs
• Gyms

Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
BRAND ARCHITECTURE:
• Two types of watches
• Focus on Blood Pressure
• Focus on Diabetes
ONE HOOK:

The watch is simple like a wrist watch, and

it is very easy to operate. For checking the diabetes of the
patient, one has to take the needle out of the watch and prick
oneself and the reading will be displayed in the watch. For
the blood pressure check the patient has to just tighten the
strap with the press of a button and the blood pressure will be
displayed on the screen. So we are confident that our product
will stand out in the market and hoping to make progress.

Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
 ADVERTISING
We would probably advertise it in the print
media that is news papers and
magazines,also the hoardings on the roads,
and the commercials on the television. By
this vigorous advertisement people will be
attracted towards our Product.
FINANCES
The rough estimation of the overall cost would
be the addition of MANUFACTURING, PACAGING,
MARKETING, DISTIBUTING, SELLING costs. The
manufacturing of the circuits and the batteries inside the
watch and also a fair amount would be invested in the
marketing part. The total capital invested for the product
would be around Rs 2,00,000. So initially we are planning to
sell the watch for Rs 2,500.
Renzil D’cruz
http://RenzilDe.com
http://about.me/renzilde
http://linkedin.com/in/renzilde
Thank You.
• Questions ???
• Comments #@$%
• Concerns !!!

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