Marketing Strategies of Reliance Digital

MARKETING STRATEGIES OF RELIANCE DIGITAL
A Project submitted to the Khallikote Auto. College in the partial fulfillmentof

the requirement for the award of the degree of
Bachelorin Commerce
By
Hemant Kumar Bisoyi
+3 Final Year Commerce
Exam Roll No : 011703CM123
Under the Guidance and Supervision of

Dr. Yajnya Dutta Nayak
Deptartmentof Commerce
Khallikote Auto. College, Berhampur
DEPARTMENT OF COMMERCE
KHALLIKOTE AUTO. COLLEGE,BERHAMPUR, 760001
SESSION 2017-20
KHALLIKOTE AUTONOMUS COLLEGE

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Dr. Yajnya Dutta Nayak P.G. Dept. of Commerce

(M.Com, M.Phil. PGDMM & Ph.D) Khallikote Auto. College
Berhampur -1
Email: yagnya.dutta@gmail.com
CERTIFICATE
This is to certify that the work embodied in this project
entitled “MARKETING STRATEGY OF RELIANCE DIGITAL”
represents the independent project work carried out by my student
Hemant Kumar Bisoyi under my supervision and guidance for the
award of B.Com Degree and the same has not been submitted
earlier to any other institution for a degree/diploma.
Place: Berhampur (Dr. Y D Nayak)

Date:

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DECLARATION
I do hereby declare that the project entitled “MARKETING

STRATEGY OF RELIANCE DIGITAL ”is the outcome of my
independent project work carried out for the award of Bachelor in
Commerce under the guidance and supervision of Dr. Yajnya Dutta
Nayak, P.G. Dept. of Commerce, Khallikote Auto. College,
Berhampur and the same has not been submitted any where earlier
for any other degree/diploma.
Date: (Hemant Kumar Bisoyi)

Place: Berhampur +3 Final Year Commerce
Khallikote Auto. College
Exam Roll No : 011703CM123

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ACKNOWLEDGEMENT
Hemant Kumar Bisoyihereby declare that I have carried out a project on
the topic entitled “Marketing Strategy Of Reliance Digital” for the
fulfilment of the requirement of my course B.Com from KHALLIKOTE
UNIVERSITY, BERHAMPUR. I take this opportunity to thank each
and everyone who helped me to accomplished this project report.
I sincerely thank to Dr. Y D Nayak for his guidance &

encouragement in carrying out this project work. I also thank all the
lectures and staff members of our project work commerce khallikote
autonomous college for their support to me in doing my project work. I
further declare that this project is based on my original work and the
data provided in the study is authentic.
HEMANT KUMAR BISOYI

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TABLE OF CONTENTS
Sl No. Topic Page
No.
1
INTRODUCTION ON RETAIL SECTOR 7
2 PROFILE OF RELIANCE DIGITAL 15
3 MARKET ANALYIS AND OVERVIEW 29
4 RESEARCH METHODOLOGY 39
5 DATA ANALYSIS AND INTERPRETATION 42

AND OBSERVATION
6 FINDINGS, CONCLUSION AND 59
SUGGESTIONS
BIBLIOGRAPHY 72

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CHAPTER-1
Introduction
CONCEPT OF MARKETING STRATEGIES OF RELIANCE DIGITAL
“My vision is to provide the latest telecommunication facilities to every indian at

the price of a postcard”- Dhirubhai Ambani
Relaince infocomm was launched as a very ambitious project. The project

was concieved at the convergence of communication and information technology.
It was designed to connect every home and office in india with each other and the
world.
On Friday 15th march 2011
NEW DELHI, INDIA: When the VOICE&DATA jury, comprising

eminent professionals from the telecome field, met in delhi in march to choose the
Telecome Person of the Year 2011, the five-hour selection process was steamy.
The reason was obvious: The Telecome sector is growing faster than any
other segment and naturally their CEOs have a lot to crow about. The jury had to
select one from three CEOs, who had made it to the final list through nominations
from the industry and the initial scrutiny. Among the three , one of the main
contenders was a young CEO. The jury decided that he should come back next
year to try and win the coveted award. The list now had two names-both CEOs of
two well-known companies. The pivotal difference between the two:one is an
entrepreneur and the other is not so popular, as his credit is shared among a
number of his big daddies.

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MARKETING STRATEGIES OF RELIANCE DIGITAL

MARKETING STRATEGIES OF RELIANCE DIGITAL

A Project submitted to the Khallikote Auto. College in the partial fulfillmentof

Under the Guidance and Supervision of

KHALLIKOTE AUTONOMUS COLLEGE

Dr. Yajnya Dutta Nayak P.G. Dept. of Commerce

This is to certify that the work embodied in this project

entitled “MARKETING STRATEGY OF RELIANCE DIGITAL”

represents the independent project work carried out by my student

Hemant Kumar Bisoyi under my supervision and guidance for the

earlier to any other institution for a degree/diploma.

Place: Berhampur (Dr. Y D Nayak)

KHALLIKOTE AUTONOMUS COLLEGE

I do hereby declare that the project entitled “MARKETING

Date: (Hemant Kumar Bisoyi)

KHALLIKOTE AUTONOMUS COLLEGE

I sincerely thank to Dr. Y D Nayak for his guidance &

HEMANT KUMAR BISOYI

KHALLIKOTE AUTONOMUS COLLEGE

2 PROFILE OF RELIANCE DIGITAL 15

3 MARKET ANALYIS AND OVERVIEW 29

5 DATA ANALYSIS AND INTERPRETATION 42

KHALLIKOTE AUTONOMUS COLLEGE

CONCEPT OF MARKETING STRATEGIES OF RELIANCE DIGITAL

“My vision is to provide the latest telecommunication facilities to every indian at

Relaince infocomm was launched as a very ambitious project. The project

On Friday 15th march 2011

NEW DELHI, INDIA: When the VOICE&DATA jury, comprising

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

KHALLIKOTE AUTONOMUS COLLEGE

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