EXECUTIVE SUMMARY

Tourism is continuously evolving alongside the development of each countries’

economy, the upcoming years will determine the former’s outcome, and thus,

preparation must be made in order to face these changes. Various considerations are

required that the world will encounter, such as, demographic change, climate

degradation, and technological innovations. Population growth is expected in the middle

of the century, and it creates opportunities for the tourism sector and consequences, in

regards of declining environmental resources and continuous havoc of climate change.

Humans will be replaced by robotic innovations, and the need for human-based service

will increase to the sector will increase to accommodate the market’s demands. The

future is uncertain, however, with proper and constant observation of the phenomena

and events occurring during the recent times, we can acknowledge that alternatives can

be made to halt unnecessary and detrimental changes that can worsen the people’s

lives.

INTRODUCTION

Tourism, as stated by [ CITATION Geo09 \l 1033 ] , is indirectly involved with the

evolution of the world, and in the current trend that the world is experiencing today, he

concludes that a new generation of innovation and growth will occur in a timeline of the

five twenty-year cycle. His forecast is based on the concept of geopolitics,

wherein[ CITATION Leo19 \l 1033 ] defined “geo” as various geographic aspects and

“politics” for factors that are related to power, such as foreign policy, international

relations, and military strategy. The usage of the current trends and international affairs

of the countries is highly maximized, wherein he construes countries that will have
growth due to its potential and connections and on the contrary, deposing nations. It is

to be noted that geopolitics is not only the concern, factors such as demographic

alterations, climate change, and technological advances creates opportunities and

problems, introspecting towards human lives.

Demographic changes will occur wherein there would be higher rates of retiring

baby boomers in the middle of the century and the need for additional workers in the

industry is also in demand, especially the hotel management divisions [ CITATION Dev10 \l

1033 ]. The environment is also adversely affected in parallel with the demographic

growth due to there will be an immense exigency for sustenance. [ CITATION Ugu03 \l

1033 ] have also provided that various issues are also present in how the industry

exploited the natural resources, and have contributed to climate change, resulting to

rising sea levels and increasing risk of catastrophic flooding [ CITATION Glo \l 1033 ] . Lastly,

technology has strengthened the industry in garnering customers through ICT and

having access to personalized feedbacks for improvement [ CITATION Dev10 \l 1033 ].

However, technological innovation, such as artificial intelligence, has started to do the

same jobs such as the workers’ task, and provides lesser costs rather than having

workers, [ CITATION Geo09 \l 1033 ].

OVERVIEW OF SITUATION/PHENOMENON

In the upcoming years, tourism is affected of the world’s evolution due to its

factors are heavily interconnected with one another, such as the demographic factor

and the technological advancements. Preparation is uncertain due to there are variables

that are difficult to control and issues that requires ample time and observation.
 ANALYSIS /ISSUES TO BE SOLVED

The various issues that arises from the case are the following:

(1) Increasing demands of employment in the sector

- If the population rises, the opportunity to travel also rises. In comparison to a

cycle, the retiring baby boomers will also rise in the industry’s target market,

thus, there will be an issue in regards to workers that will support the sector.

In consideration of the new target market’s preference, human service is still

valuable and thereby, causing an issue that needs to be addressed.

(2) The environment’s depletion and worsening of condition

- Various factors in the industry have affected the condition of the environment

wherein it heavily affected on the marine and coastal tourism, air and noise

pollution caused by transportation such as airplanes, trains, and cars, and

aesthetic pollution wherein natural resources are exchanged for having

humongous architectural designs that can create imbalance to living

organisms and animals in the place [ CITATION Ugu03 \l 1033 ]. Tourism is

estimated to create about 5 per cent of total carbon emissions, primarily due

to tourist transport (75 per cent) and accommodation (21 per cent, mainly

issued by air-conditioning and heating systems). [ CITATION Dev10 \l 1033 ]

(3) Significant loss of jobs and declining disposable income

- In contrast to the first issue, companies are looking for other alternatives to

lower the cost of running their respective businesses in the industry, and as

an answer, artificial intelligence is considered as a good alternative. Acquiring

 robots to do the tasks of the workers can be more efficient and this causes

the loss of the jobs of the people. This will dismally lower the people’s

capability to go on vacations due to limited and tight budget, thusly, lowering

the industry’s growth due to lack of customers.

RECOMMENDATIONS/SOLUTIONS

The following listed below are the suggested solutions to the problems indicated in the

case study:

(1) Acceptance of younger workers

- In developed areas such as North America and Europe, with ageing

population and low birth rates, migration of workers is the appropriate

solution. Younger migrants may bring new skills and knowledge that can be

applied that will help the growth of the companies. However, there will be a

need to incur cost to train the employees and a good and understandable pay

to retain them in the industry. [ CITATION Dev10 \l 1033 ]

(2) Sustainability as the main goal of the industry

- Through having various discussions of having sustainability as the end goal of

corporations, the tourism sector, in connection to sustainable mobility,

addresses the possible solutions in lessening the emittance of greenhouse

gases. [ CITATION Geo09 \l 1033 ] states an example wherein airlines appear to

be on the verge of achieving less greenhouse gas emission per passenger

carried with the improved fuel efficiencies arising from more effective engines

and lighter aircraft and continuing search of nonpolluting biologically friendly

fuels that does not heavily contribute to climate change.

 (3) Diversification and creation of hybrid sectors

- The tourism industries are profoundly dependent on the human factor to

ensure delivery and quality of its products and services. [ CITATION Mea14 \l

1033 ]. [ CITATION Geo09 \l 1033 ] also states that the creation of various hybrid

industries like entertainment and hotel services, can provide jobs to the

people and at the same time, can target specific markets such as urban

hotels for lower-range income people and countryside vacation to the higher-

range income people.

CONCLUSION

Therefore, the findings of the issues that the tourism industry faces are required

to be given the same attention as to the geopolitics. Demographic problems such as the

higher rate of the ageing population demands that there will be a need of new

employees to exchange for their stead and provide service to the former. Climate

change can be combatted in the industry through continuous strive for sustainability and

looking for better alternatives of fuel for airplanes and trains. Lastly, creating various

and unique hybrid tourism sectors to attract more potential clients and also provide jobs

to the people. The certainty of what the future entails is hard to assume, however, with

constant search and awareness of the current situation, we can create plans to

eradicate the same mistakes and have growth and development.

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