Swot Analysis of Mumbai Dabbawala - Presentation Transcript

1.Mumbai Dabbawala A SWOT Analysis Assignment Submitted by : Chintan Oza GMPTP 0

01, SJMSOM Student ID : 2214063 [email_address] www.linkedin.com/in/chintanoza
2.Life of Mumbai Fast & Demanding
3.NMTBSA An Introduction
NMTBSA = N utan M umbai T iffin B ox S uppliers A ssociation
Inception : Started in 1880
Type of Organisation : Charitable Trust, Registered in 1956
Avg. Literacy Rate : 8 th Grade Schooling
Total Area Coverage : 60 Kms of Mumbai
Member Strength : 5000
No. of Tiffins Processed : 200,000 Tiffin Boxes Daily
Avg. Time taken : From pickup to delivery - 3 Hrs
Members are Popularly known as Dabbawala
4.Clockwise Pictorial Representation of the Dabbawala Service
5.Performance Statistics - Dabbawala
Six Sigma Performance [99.999999 % Accuracy in Service]
Technological Backup for Operations : Nil
Cost of Service - Rs. 200 300 /month
Standard price for all (Weight, Distance, Space)
Rs. 50 Cr. Turnover approx.
[200,000*200=400,000,00 p.m. i.e 48 crore p.a.]
No strike record as each one a share holder
Earnings per member (shareholder) Rs. 5000 to 6000 p.m.
Dabbawala s Motto - Work is Worship, Shakti aur Bhakti
6.
5000 Dabbawalas
200000 Dabbas processed in 3 hours time
Six Sigma Certified
ISO 2000 Certified
Most are Illiterate
Lecture MBAs
No Strike for 116 Years
Prince Charles Friend
India s Top Brand
Pride of Marathas
Icon of Hardwork
A Management Guru
What makes Dabbawalas a Celebrity
7.SWOT Analysis
8.Strengths
100 % achievement in
Teamwork, Discipline & Honesty
Time Management
Ownership & Pride in the work
Customer Satisfaction
Low Operational Cost, Process Consistency
Service Delivery of Sig Sixma Standard
Service Commitment [No strike since inception]
Satisfaction of Team Members [due to low attrition]
Fool proof delivery model thru color coding
Financial independence for the small group of dabbawalas
Just in Time Approach
0 % dependence upon
Fuel in last mile Service Delivery
Technology related Process Complexities
Investment
Documentation
Service Quality of Six Sigma Standard
9.W eakness
Highly dependent upon Mumbai Local Train Service
Limited access to education limits diversification of Members to other business
/ jobs
Limited fund flow for the association limits the governing body to implement wel
fare schemes
Service highly dependent upon Mumbai Local, Limited Fund for Welfare Schemes
10.O pportunity
Tie up with Caterers to serve variety of Meals i.e. Diet food, Chinese/Continent
al Food, Food for Fasting
Opportunity of expansion of service on the routes of Mumbai Metro & BRTS
Generating Revenue by Promotion of other Brands
Diversification by offering miscellaneous services like Courier, Rail/Bus Ticket
ing etc.
Expanding Network in other cities
Booking of Service thru internet & SMS
Recently started needs to be popularized
Opportunity of expansion in line with Mumbai Metro & BRTS
11.T hreat
Threats from fast food joints & small restaurants
Flexi-timing / Work from Home Culture
Food Courts at Malls / Mega Structures
Catering Services offering Tiffin Services
Paper Food Vouchers & Smart Cards i.e. Food Plus by HDFC
Home Food The USP of Dabbawalas nullifies the Threat

7.PORTERS FIVE FORCE THEORY Competition: Its difficult to replicate their supply
chain network New entrants: Fast food joints as well as office canteens. Howeve
r, since neither of these serve home food, the dabbawallas' core offering remain
s unchallenged. Bargaining power of buyers: Delivery rates are so nominal (about
Rs 300 per month) that one simply wouldn't bargain any further. Bargaining powe
r of sellers: Prepared By Abhishek Tewari (April 2008)
8.Minimum infrastructure and practically no technology is used, hence they are n
ot dependent on suppliers. Threat of a new substitute product or service: No sub
stitutes to home cooked food in Indian scenario, hence threat to the dabbawalla
service is not an issue at least in the foreseeable future. SWOT Analysis Streng
ths: Weaknesses: Simplicity in High dependability on organization with local tra
ins Innovative service Coordination, team Funds for the spirit, & time associati
on management Limited Access to Low operation cost Education Customer satisfacti
on Low Attrition Rate Prepared By Abhishek Tewari (April 2008)
9.Opportunities Threats Indirect competition is Wide range publicity being faced
from Operational cost is low caterers like maharaja Catering community Indirect
threats from fast foods and hotels Change in timings Company transport Ticket r
estaurant HOW THE DABBA IS DELIVERED The entire system depends on TEAMWORK and m
eticulous timing. Tiffins are Collected from homes & taken to nearest Railway St
ation. Then they are sorted out for area-wise distribution, so that single tiffi
n could change hands 3 to 4. Times in the course of its daily journey. Flow Logi
c of Distribution Prepared By Abhishek Tewari (April 2008)

Most people want to eat homemade food in the offices without the bother of havi
ng to carry a cumbersome tiffin box. Conclusion The concept of dabbawala comes int
o picture in one of India s big and busiest cities where people can enjoy the fresh
homemade lunch every day. What a wonderful service they provide. It is not just
a service but a vocation. Their main aim is customer satisfaction. The trust sh
ows how these illiterate or semiliterate dabbawalas have mastered the art of log
istics management, supply chain Prepared By Abhishek Tewari (April 2008)
19.management, customer service,Just-in-time management, team work and problem s
olving. People cannot believe that uneducated people can provide such an efficie
nt service. Even people of foreign countries (like U. K., Italy etc.) are amazed
that uneducated dabbawalas can carry out such type of business so accurately. A
ctually the uneducated have an ability to memorize and retain more as opposed to
the educated who are used to writing down everything. So they claim that our hea
d is our computer and Gandhi cap in the computer covers to protect it from the s
un or rain. The white capped, white shirted dabbawalas shot the limelight when they w
ere awarded the six sigma rating, but it was Prince Charles meeting with them in
Mumbai in November 2003 that really helped them. He was the first celebrity who
visited them. R. Megde said Many people talk about us, but Prince Charles was the
first famous person who met the dabbaswala and encouraged them Hard work and si
ncerity of dabbawalas are the two main factors to reach such levels of efficienc
y with such an untrained work force. They got six sigma rating of highest operat
ional efficiency without using any paper work or computer