5 STEPS TO MONROE’S MOTIVATED SEQUENCE

ATTENTION  Use attention seeker – relate to audience, show importance of topic, make a startling statement,
arouse curiosity, pose a question, tell a story, use audio visuals, etc
Here, the purpose is to create  Reveal topic
 Provide background on topic (cite source)
attention  Provide credibility
 Provide goodwill
 Give the central idea

NEED  Show the need for audience to change

 Show a serious problem happening now
Make audience feel the need  Use supporting details to illustrate the problem - expert opinion/testimony, studies,
for a change or for something research, research findings, experiments, charts, pictures (cite source for each evidence))
to be done  Your evidences should make the audience worried

SATISFACTION  Provide a workable solution to reduce, overcome or stop the problem [can also suggest a
Then, provide a solution to the solution that has been proven to work somewhere else (cite source]
problem and how it works  Explain your solution clearly
 Show how the solution can work [what needs to be done]

VISUALIZATION  Elaborate how the above solution can benefit the audience [cite source]
Now, intensify the need for  Use imagery or illustrations to help audience visualize how they will profit from the change
change by visualizing its  Make them see how much better conditions will be when we follow the solution
benefits

ACTION  Call for action when the audience is convinced that your plan can work and benefit them
Finally, call for action by the  Tell the audience what you want them to do to support the plan
audience  Explain how audience can take action
 Conclude with a final stirring appeal that reinforces their commitment to act

Note: Please check the full template on iLearn/TES for sample of the format and numbering system.

(Adopted from: Lucas, 2012, 315-316)