Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Channels
Introduction to ATAC 3 Bloomberg Television 38
The Pan-Regional Broadcasters 4 CNBC Asia 40
Through the Agency Prism 7 Discovery Networks Asia 42
The Absolute Numbers 10 NBC Universal 48
Subscription Television in Asia 12 National Geographic Channel FOX Network 52
Casbaa Audience Clusters 16 Sony Pictures Entertainment 58
Asia-Pacific Net Advertising Revenue Overview 18 STAR Group 64
TV on Mobile 20 Turner International 70
Coalition, an industry alliance dedicated to generating new advertising revenue streams for subscription
ATAC, working with CASBAA consultants Julie Petersen and Craig Harvey, has been specifically designed
The stakeholders in ATAC, all leading members of the Cable & Satellite Broadcasting Association of Asia
(CASBAA), are Turner International, Discovery Networks Asia, Sony Pictures Entertainment, FOX Networks,
STAR Group, CNBC Asia, Bloomberg Television, National Geographic Channel and NBC Universal. As
media research sources continue to develop and improve across the region, advertisers and agencies
are better able to demonstrate the value of subscription TV in the media mix, specifically to reach
However, Pan-Regional TV in Asia 2009 comprises much more than input from broadcasters. At the
heart of this guide lies vital analysis provided by the advertising agencies, our clients and the research
organizations who recognize that television of all kinds will remain a vital part of the Asian media scene
D
Networks Asia-
Pacific
iscovery Channel, our flagship brand,
* Peoplemeter Q109; Asia-
is the #1 international channel in Asia-
Pacific 6 markets, pay TV
viewers Pacific reaching more than 83 million
** Past 30 days, pay TV
respondents pay TV viewers a month.*
B
loomberg Television has a unique
Shawn Galey,
Managing Director,
ability to offer integrated media
Commercial Affairs,
Bloomberg opportunities across its television,
Television Asia-
Pacific online, mobile and print platforms.
S
PE Networks - Asia offers the best of
general and factual entertainment that
targets the masses as well as the affluent.
The four channel brands from SPE Networks - comprising leading English
general entertainment destination AXN; its sibling AXN BEYOND specializing in
mystery, paranormal and fantasy; youth channel ANIMAX; as well as female-
skewed SONY ENTERTAINMENT TELEVISION - offer a targeted reach of young
Ricky Ow,
adults and Asian affluents. The addition of four AETN channels targeting senior Senior Vice President &
General Manager, SPE
executives and affluent households - HISTORY, The Biography Channel, Crime & Networks - Asia
Investigation Network and HISTORY HD - to our ad sales portfolio, means we can
now offer more creative solutions and value to advertisers from our entire suite
of eight quality channel brands.
Advertisers who put CNN to work for their brand(s) trust us to reach the audience
that matters the most, and engage them anytime, anywhere. News is the must-
watch TV genre and
C
NN is a daily habit for the region’s
global citizens.
This combination of regional or global reach plus audience quality delivers William Hsu,
maximum efficiency and minimum wastage. Added to this, CNN continues to Vice President, CNN
Advertising Sales,
pioneer new ways for advertisers to connect with consumers, making full use of Asia-Pacific
relevant programming, class-leading digital extensions and the power of the
CNN brand.
The Pan-Regional
Broadcasters
Advertising on National Geographic Channels and FOX International Channels
Asia allows advertisers to target customers around the world in different
demographic profiles through our multi-genre offering. The NGC brands reach
out to discerning audiences who are curious about the world with our rich
factual entertainment programming; while our FOX brands target new and
sophisticated audiences who are seeking unique and edgy entertainment.
O
ur channels are widely distributed in
Avinash
Himatsinghani,
the affluent multichannel TV homes
Senior Vice President,
Revenue & in 48 countries in Asia-Pacific.
Partnerships,
FOX International
Channels Asia This translates to flexibility, diversity and cost efficiency for the advertisers within
our multi-play network.
T
he breadth of our network and the
power of our reach enable us to deliver
Jonathan Ellis,
cost-effective innovative advertising
Senior Vice President,
Advertising Sales,
STAR
solutions that connect with Asians of all
ages, in an environment they trust and in a
language they understand.
Through the Agency Prism
As the chill winds of economic downturn blow across the region, advertisers
and their media agencies are evaluating and re-evaluating investment
decisions in a process driven by a focus on value, flexibility and effectiveness.
The pan-regional television networks offer a host of attributes which position
them well to meet the challenges posed by client needs in this climate, and
which will continue to position them as important communication platforms
into the future.
From a value perspective, the pan-regional channels demonstrate an ability Matthew Turl
to stretch investments across multiple formats. In addition to conventional Regional Client
Services Director -
television delivery, online and increasingly mobile are offered along with ZenithOptimedia
capabilities to create events which bring advertiser and consumer face to
face. Their ability to tailor on-screen content around an advertiser message
and offer their own personalities as part of a package to enhance that
message adds significantly to the level of value on offer.
T
he flexibility of multiple channels,
delivering segment and interest-
specific content is compelling, as
the pursuit of relevant and empathetic
environments is also a driver of advertiser
investment decisions.
ZenithOptimedia’s own proprietary study, TouchpointsTM illustrates the
continuing ability of television to influence brand choice across Asia. The
pan-regional channels, high-profile and influential brands in themselves,
combine this power with the ability to deliver millions of consumers across the
region. Case studies and new initiatives to substantiate their effectiveness
will only add to these compelling credentials.
Through the Agency Prism
As penetration of cable, satellite and IPTV continues to grow across Asia, the
pan-regional TV brands' ability to reach valuable audiences across multiple
platforms is now more than ever an important part of the advertiser's media
mix.
W
Universal McCann,
Hong Kong
T
he sooner more advertisers look beyond
James Smyllie
Regional Account simple national borders and to where
Director, Carat Hong
Kong real clusters of valuable audiences are,
regardless of nationality, the better.
For integrated multi-platform solutions to be effective, it requires more than
throwing elements together and hoping they will work cohesively; it needs a
considered approach to how content can be distributed differently via the
different platforms to actively engage the consumers.
F
or this to work effectively, it must be
based on an informed cohesive idea
and firmly rooted in actionable consumer Connie Chan,
Managing Director,
insights. MEC Singapore &
Global Solution,
Mediaedge:cia
I welcome any initiatives that help to better understand what kind of content
provides an engaging platform for brands to have a dialogue with consumers,
as well as how and where that content can be distributed.
U
ltimately, the task for brands is to be
doing the right things, at the right
time, in the right place, to encourage
consumers to buy. Jon Wright,
Regional Director,
Mediaedge:cia,
Singapore
The Absolute Numbers
By Country Population Population as a % of Subscription TV % of TV
Asia-Pacific Homes (mid 2009) Homes
Others 1,000,000
Others 1,000,000
North Asia
South Asia
South
East Asia
Asia-Pacific Subscription TV
Homes Regional Breakdown
Australasia
1% North Asia
64%
Australasia
Subscription TV appeals to both the masses and affluent targets. According to Synovate PAX, which
covers 10 million affluent Asians across 10 countries*, regional TV has the ability to reach 3.8 million of these
high-value individuals that regional print simply cannot.
As technology, leisure time and the individual's demand for more choice increases, so does the ongoing
demand for subscription and multi-platform TV solutions. Subscription TV is evolving to a world of advanced
interactive services and applications to meet the needs of the consumer at home and outside the home.
This audience for subscription TV is more affluent, more receptive and more likely to respond to advertising
messages. The more sophisticated the audience becomes, the more sophistication they expect.
Subscription TV continues to deliver innovative content that keeps pace with the demands of its audience.
Subscription-TV viewers are likely to be the first to buy new products or gadgets, reflected in a higher rate
of ownership of plasma and flat-screen TVs, hybrid mobile phones, PDAs and MP4 players.
A recent study by the Council for Research Excellence shows that, despite the growing popularity of
viewing television content online, most adults still prefer to watch television on traditional TV sets.
The share of viewing by subscription-TV channels and the potential reach of the medium vs other
traditional media options continues to grow at a faster rate than subscription-TV household penetration.
Driven by the ability of both network broadcasters and platform operators to deliver niche channels to
specific audiences provides advertisers with increasingly cost-effective marketing solutions.
In terms of advertising expenditure, television remains the dominant medium of choice for advertisers.
According to agency data, television accounted for 56.4% of all advertising expenditure in North Asia
and 54.6% in ASEAN in 2008.
The introduction of satellite and digital TV, as well as viewing live programming via the Internet and mobile
TV, is bringing considerable change to TV audience measurement. With increased viewing opportunities,
more commercials and a greater choice of programming, the industry needs reliable information now
more than ever.
Doris Kuok,
Partner, Client
Leadership, Mindshare,
Hong Kong
315
Homes (000)
291
264
255
228
218
181 186
Using the Telmar Cluster program, CASBAA has conducted an analysis that groups people together into
similar attitudinal and behavior types.
The analysis is based on time spent viewing any international channel in the past week, ownership of high-
tech items and personal attitudes. It covers all PAX markets except Tokyo and was based on the Q1-Q4
2008 database.
CASBAA have identified five distinct groups of international channel viewing clusters, and to bring them
to life have named them based on popular beverages you might expect them to drink!
The Clusters
Mixers (20.7% of the base, or 503,619 people)
• Commonly found in Singapore and Taipei
• Skewed towards men 25-34
• University and above education, more likely to be Business Decision Makers and Top Management
• Frequent business travellers
• High ownership of PDA/hybrid mobile phone and MP4 players
• Important to have an international perspective
• Pride themselves on being up-to-date
• They still however like to treat themselves with something special even if expensive
• Find international TV channels as being more insightful
• High viewership to NEWS, MOVIES, SPORTS and ACTION programming
• Viewership to TV content on the PC and in-car
Given the current economic turbulence it seems that many companies are
thinking more along the lines of 'This Week, Next Week'. 2008 saw a small
growth in overall advertising spend across Asia-Pacific, with a drop in Japan
spend that was more than made up for by significant 'Olympic' growth from
China.
T
James Chadwick,
V continues to be the dominant media Leader -
Business Planning
across the region, Asia-Pacific
North Asia: China, Hong Kong, Taiwan, South Korea & Japan
South Asia: India, Pakistan, Bangladesh
South East Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand &
Vietnam
Australasia: Australia & New Zealand
Note:
South Korea, Malaysia & Vietnam are gross figures
US$ conversions are subject to fluctuation at the time of printing
TV on Mobile
Ever-evolving mobile handsets, Smartphones and improving network data
speeds have stirred up people’s appetites for richer entertainment and
information services on their mobile phone.
Improving technology and great operator experience are proving to be the
catalyst in driving not only increased adoption but more importantly, greater
programme viewership.
The industry has woken up to the reality that well-established, popular TV brands
add significant credibility to the mobile-TV offering. Basically, branded content
Eric C. Mallia sells!
Managing Director,
Brand Tectonics Asia
For example, Hong Kongers have an insatiable appetite for news and finance. So
it’s no surprise to find most subscribers watching live, 24-hour news and finance
channels on their mobiles from the likes of BBC World, CNN International, Bloomberg and CNBC.
A host of other branded channels from the traditional subscription-TV arena have found their way on to
mobile too, Animax, E! and Cartoon Network to name just a few.
Winning mobile-TV propositions are those that have paid particular attention to the customer-viewing
experience. Mobile TV has got to be very different, but at the same time borrow from traditional TV
content. Innovations such as remote-control-like consoles for ease of use, allow viewers to interact with
certain channels and content. An example of this is being able to bet on horses or download a music
video for storage on the handset. An electronic programme guide that allows the user to plan their
viewing and receive reminder SMS alerts is also driving growth.
Now that the mobile industry has begun to make headway with mobile TV, what further stimulus is needed
to really achieve critical mass?
Of course, programming and content has to continue getting richer, more inventive and in some cases
exclusive for mobile. At the same time, a move towards revenue share for many channels will continue.
The operators must continue to invest in network quality, capacity and speed, as well as product
innovation.
Mobile operators must further build brand equity in their mobile-TV propositions too, to form a closer
emotional bond to their viewers. This will enable them to better convince customers to subscribe without
having to continually erode prices and therefore margins. In addition, the operators must continue to
engage and stimulate customers to form deeper and wider viewing habits. Operators can still learn
many lessons from their terrestrial counterparts – they must become smarter and sharper in spotting
trends, gaining insights and marketing “in the moment”.
The future for mobile TV will be bright if all are willing to invest resources.
Australia
The number of subscription homes in Australia continues to rise, standing at 31% in April 2009. The share of
subscription viewing in national-subscription TV homes averaged 59% in 2008 and increased to 61% in the
first quarter 2009, reaching 5.6 million people every week.
Australia's advertising market was worth A$13.6bn (US$9.4 billion) in 2008, an increase of 3.7 per cent over
the previous year. Revenue in the online advertising and subscription-TV markets rose by 27.1 per cent
and 15 per cent respectively, while revenue from metropolitan terrestrial TV advertising was down 2.4 per
cent.
The three major subscription-TV players are FOXTEL, Optus and AUSTAR, accounting for the majority
of subscription-TV homes. ASTRA is the industry organization representing over 100 channels on these
platforms.
FOXTEL’S iQ2 and iQ are now in 540,000 households, 24% of subscription-TV households (as at
March 2009). Subscription TV launched 10 new channels in 2008 (five of which
are HD), with 20 new channels to be launched this year.
Australia Actual %
Population 21,180,805
Total Homes 7,777,164
Household Size 2.7
TV Homes 7,621,621 98%
Subscription TV Homes 2,351,153 31%
Internet Users 16,736,347 79%
Source:
OzTAM, 2008
China
China is the world’s largest TV market with over 380 million TV households and a cable penetration of 43%,
reaching more than 160 million homes. Digital penetration will reach around 70% of cable homes within
the next five years. International channels are only granted full landing rights in Guangdong Province
or certain hotels and foreign residential communities throughout China. However, foreign-programme
blocks are distributed via locally owned channel partners delivering strong audience figures.
Despite the Olympics, TV dramas continued to dominate Chinese television in 2008, accounting for 24.1%
of the content broadcast on all TV channels and 33.9% of audience ratings.
Ad revenues grew by 15% in 2008, up from 9% the previous year. According to CTR, TV took the lion’s
share of ad revenues at 76%, an increase of 16% year on year. CTR forecast the market will grow between
5% and 8% in 2009 with Toiletries, Business, Beverages and Pharmaceuticals as the top four advertising
categories.
CSM Media Research operates the world’s largest TV and radio audience-measurement panel, covering
the 1.3 billion people in China with access to TV. The operation covers 228 individual markets (comprising
the national entity, 26 provinces and 201 cities), with 178,800 panelists participating in the measurement
of over 1,336 main channels every day of the year using a combination of diaries and Peoplemeters. CTR
is a leading insight, market-information provider in China.
China Actual %
Population 1,328,342,905
Total Homes 397,182,763
Household Size 3.2
TV Homes 381,295,452 96%
Subscription TV Homes 163,073,000 43%
Internet Users 298,000,000 22%
In 2009, the TV universe consists of 2,230,000 households including 1,596,000 subscription homes. CSM
recorded an increase of about 8% in time spent viewing subscription TV in 2008. Overall share of viewing
still hovers around 20% in all TV homes, rising to 36% in subscription-TV homes. Figures also show an increase
in adults 35+ and those in more affluent homes.
admanGo reports that total advertising in Hong Kong reached US$317 million in 2008, a 12.1% increase
year on year. HSBC, McDonalds and GSK were the top advertisers whilst Banking, Pharma and Toiletries all
showed strong growth. TV and newspapers still capture more than half of the media revenue combined,
making up 35% and 31.1% respectively. Interactive expenditure is still very low (delete comma) at 3.56%.
Advertising revenue to subscription TV is calculated to be around US$45
million annually.
TV sustained a 40% share of advertising spend in 2008 and is expected to maintain that level. Forecast
growth in TV-ad spend for 2009 is 7%. Advertisers seem divided on how they will utilize the media mix but
TV and digital will continue to erode print’s position as the number one medium.
According to TAM’s Adex service, in the past ten years, there has been an 89% rise in the number of
advertisers using television, with Hindustan Lever maintaining the number one spot. In an increasingly
fragmented environment, the top ten advertising sectors contribute 45% of overall revenues compared
to 76% in 1999.
State broadcaster Doordashan’s share of viewing in households is falling and, although the subscription
landscape is dominated by Hindi General Entertainment, viewing of pan-regional international channels
across all India remains robust at around 10%.
Audience measurement is dominated by TAM Media Research with a Peoplemeter panel of 8,000 homes,
making India one of the biggest TV-audience panels in the world.
India Actual %
Population 1,149,249,227
Total Homes 215,585,663
Household Size 5.3
TV Homes 140,130,681 65%
Subscription TV Homes 90,002,143 64%
Internet Users 81,000,000 7%
According to GroupM, TV remains the dominant advertising medium, accounting for 63.3% of total
revenues, around US$1.6 billion in 2008, and forecast to rise to nearly US$2 billion in 2009. The Internet has
been slow to take off at only 1.9% of total.
TV audiences are measured by AGB NMR but the subscription-TV panel is limited to Indovision
and is exclusive to that platform. According to AGB NMR, in the 10 cities monitored,
the total TV population is 43 million individuals with a subscription-TV universe of
445,000 monitored by 150 Peoplemeters.
Synovate’s PAX survey is restricted to Jakarta but the data shows that 34% of
the top tier of society have access to subscription TV and 21% are watching
regional channels on a daily basis. Nielsen’s Media Index covers nine cities
and reports an 82% weekly reach in subscription TV homes.
Indonesia Actual %
Population 228,247,374
Total Homes 57,863,999
Household Size 3.9
TV Homes 33,561,119 58%
Subscription TV Homes 1,118,500 3%
Internet Users 25,000,000 11%
1200 1119
1000
750
800
600 500
400
200
0
2007 2008 2009
Japan
Until recently, the major ad agencies relied on the massive media reach of terrestrial networks, but are
now starting to take cable and satellite media more seriously.
According to Dentsu, total advertising expenditures declined for the first time in five years in calendar
year 2008 by 4.7%. Spending was comparatively strong during the first half of the year, but was down
during the second half despite a boost from the Beijing 2008 Olympic Games.
Terrestrial-television advertising expenditures fell by 4.4% as regular programme sponsorship and spot
advertising declined. Falls were recorded in most major categories such as Finance/Insurance, Beverages/
Cigarettes and Information/Communications.
Satellite media-related advertising expenditures increased by 12.1% in 2008 but still only represent 1% of
total advertising expenditure.
Japan Actual %
Population 128,141,791
Total Homes 48,250,558
Household Size 2.7
TV Homes 47,768,052 99%
Subscription TV Homes 11,733,000 25%
Internet Users 94,000,000 73%
Malaysia’s advertising market in 2008 grew an overall 13% to finish the year at RM6.2 billion (US$1.7 billion
rate card). This was thanks to strong performance in the first half of the year, which helped to counter the
effects of the economic slowdown in the second half.
Television ad spend hit RM2.2 billion (US$600 million) for 2008. Increases were driven by growth from
categories such as Mobile Interactive Services, Mobile Line Services, Toothpaste and Tonics/Vitamins.
Subscription-TV airtime is mainly sold by Astro or, in some cases, by the individual channel’s dedicated
sales teams. There is a 10-minute-per-hour limit on commercials and some restrictions on content such as
alcohol and tobacco.
Advertising revenues reached RM150 million (US$43.92 million) in 2008, around 12% of total TV-advertising
revenue and growth projections remain strong.
‘All TV’ audience measurement is conducted by AGB NMR via a Peoplemeter panel of 1,000 homes.
However, there is some discontent in the advertising community regarding the size of the sample measuring
subscription TV. Currently, 400 Peoplemeters are measuring over 110 channels in a very diverse market.
Malaysia Actual %
Population 27,676,460
Total Homes 5,992,764
Household Size 4.6
TV Homes 5,333,560 89%
Subscription TV Homes 2,646,000 50%
Internet Users 15,868,000 57%
The SKY platform accounts for 90% of subscription-TV users, and TVNZ has recently announced that its two
formerly free-view exclusive channels, 6 and 7, will now be available to SKY subscribers, along with HD
versions of TV One and TV2.
Terrestrial broadcasters are gradually losing viewers to the SKY network’s subscription-TV platform. TVNZ
has been worst affected, dropping from 63.5% in 2002 to 51.9% in 2008. There are 60 channels available
and, in 2008, television-viewing habits hit an all-time average high: three hours and eight minutes a day,
up 8.6% on the year before.
In 2008, total television-advertising turnover in New Zealand dropped just over 1% to US$1.33 billion. Radio
lost US$3.5m and newspapers, while still the top earner overall, lost US$38.2m.
Channels are accessed mainly via cable operators at a relatively low cost. In the past five years, TV
viewing has risen considerably and varies dramatically by region. Increased availability at a relatively
low cost has also led to higher consumption of satellite channels of both local and international origin.
In a recent survey conducted by Gallup, 35% of respondents claimed to have watched STAR Plus in the
previous week vs a 57% reach for subscription TV in all TV homes. In subscription-TV homes, channels such
as STAR Plus and Geo News regularly reach 60%.
Total advertising-expenditure revenue has increased by 10% in the last fiscal year from Rs22.76 billion
(US$289 million) to Rs25.05 billion (US$318 million). This is significantly lower than the 62% increase in 2005-06
and the 32% increase in 2006-07.
TV ad spend (revenue) has increased by 13% (from Rs10.55 billion to Rs11.91 billion), around 47% of total
ad spend in the last fiscal year. This is also lower than the 88% increase in 2005-06 and the 55% increase in
2006-07. In terms of share of spend, however, TV’s share has increased by just 1%.
Medialogic has installed a panel of approximately 600 meters across Karachi, Lahore, Rawalpindi and
Islamabad to gauge second-to-second viewership data for more than 4,000 individuals residing in
metropolitan Pakistan. Medialogic has teamed up with Telecontrol GfK to bring Peoplemeter technology
to Pakistan.
Pakistan Actual %
Population 163,710,000
Total Homes 24,075,000
Household Size 6.8
TV Homes 16,400,000 68%
Subscription TV Homes 7,380,000 45%
Internet Users 17,500,000 11%
Group M estimates gross advertising expenditure at US$1,038 million. Of traditional media, TV takes the
largest percentage of revenues at 77%, with print at just 6.8%.
TNS Media Research Philippines officially released its national television-audience measurement data
in February 2009. The panel, composed of 1,370 representative households, covers urban Philippines
and reports on seven sectors. AGB NMR also maintains a Peoplemeter panel of 1,720 homes monitoring
programmes and breaks for 11 free-to-air channels and 25 cable channels.
Synovate’s Media Atlas Survey has been in the field since Q2 2006. Coverage is across
the Greater Manila area and covers the majority of the population across all
social groups using a combination of face-to-face interviews and CATI. The
PAX survey covers the top end of the market and highlights the tendency of
an elite group of cable subscribers to partake in the finer things in life such as
foreign holidays, LCD TVs and designer gear.
Philippines Actual %
Population 91,339,523
Total Homes 17,811,179
Household Size 5.1
TV Homes 13,358,384 75%
Subscription TV Homes 1,695,000 13%
Internet Users 14,000,000 15%
Data shows that subscription TV achieved a 38% share of all adult (25+) viewing, reaching nearly 50% of
all TV homes by end 2008.
Advertising spending in Singapore fell 6.4% in the last quarter of 2008 year on year. According to the
Nielsen Company, total ad spend for TV, print, outdoor and cinema, but excluding Internet, in those three
months amounted to S$525.1 million (US$364.2 million), down by S$35.8 million (US$24.8 million). Amid the
global recession, some experts predict this year's advertising budgets may shrink by 15% to 20%.
Audience measurement is provided by TNS Singapore. Data from the panel shows the audience tending
towards a male upscale. Total cable viewing reached 39% of upscale adults every month in 2008.
Synovate’s PAX survey also shows an upscale profile to subscription-TV audiences.
Singapore Actual %
Population 4,589,070
Total Homes 1,103,771
Household Size 4.2
TV Homes 1,081,696 98%
Subscription TV Homes 619,000 57%
Internet Users 3,104,900 68%
Nielsen reports ad revenues in South Korea fell by 50% in the first two months of 2009, with TV, radio,
newspapers and magazines suffering significant declines. According to Nielsen, TV-advertising revenues
in January and February were US$80 million down from US$200 million a year ago.
Print media also suffered heavy losses, with newspaper expenditure falling from US$393 million in the first
two months of 2008 to US$152 million in the same time frame this year. Magazine advertising was also
down from US$33 million to US$13 million, and radio-marketing spend fell from US$26 million to a total of
just US$7 million.
Advertising revenues for subscription TV are the highest in Asia but estimates and definitions vary wildly
across markets and differ by source. Industry estimates of subscription-TV revenues for 2008 are just under
US$1.2 billion.
The PAX survey suggests that, for any regional campaign trying to target South Koreans, subscription TV far
outperforms any regional print option, with 68% reach in the past month, 42% in the past seven days and
16% yesterday. In comparison, regional print reach ranks at 8% for all publications.
Both AGB and TNS provide audience measurement for up to 300 TV channels. Viewing to subscription TV
is significantly younger with a skew towards male audiences. Channel share (TNS) for young adults (16-24)
in cable homes tops at 48%.
Subscription-TV viewing has over three-quarters of audience share, 79% in all TV homes, rising to an 86%
share of viewing in subscription-TV homes. Subscription TV’s share of viewing is consistently high across all
demographic groups, but significantly peaks among business professionals. Male professionals have the
largest audience share of 90% in all TV homes, which increases to 93% in subscription-TV homes. There is
also a bias towards a younger audience, especially the 20- to 29-year-old segment.
AGB NMR (Taiwan) has been providing TAM data to the industry since
1994, currently based on a panel of 1,800+ TV households (or 6,500+
individuals) distributed throughout the country. The panel includes
1,600 subscription-TV homes and covers 77 channels. Commercial
spots are logged and there are many sophisticated software solutions
available for planning.
Taiwan Actual %
Population 23,002,370
Total Homes 7,308,093
Household Size 3.1
TV Homes 7,235,012 99%
Subscription TV Homes 6,705,000 93%
Internet Users 15,140,000 66%
Piracy continues as a major problem for the subscription-TV industry in Thailand. The market is divided
between the only fully legitimate operator (True Visions) with around 1.2 million homes in 2008 and local
cable and satellite making up the balance.
Thailand ad spend shrank in 2008 to US$2.27 billion last year from US$2.34 billion in 2007, with all media
except radio and transit seeing declines. TV media dropped by 4.4% to US$1.3 billion.
A breakdown by TV stations shows that individual broadcasters still reported positive growth and the
decline was largely the result of the removal of the commercial TV station iTV in 2008.
Top spenders were Unilever, Procter & Gamble, Toyota Motor Thailand and L'Oreal (Thailand).
AGB NMR measures audience data from a panel of 1,200 homes and has recently released some data
relating to viewership of local cable. No viewing data is available at present but local surveys such as
PAX, Media Atlas (Synovate) and Media Index (Nielsen) show that the profile of viewing is upscale and
younger than average.
Thailand Actual %
Population 63,506,509
Total Homes 18,484,010
Household Size 3.4
TV Homes 17,559,810 95%
Subscription TV Homes 3,846,000 22%
Internet Users 13,416,000 21%
TV is the dominant medium, accounting for 72% of all ad spend in monitored areas. In 2008, the share of
viewing reached a record 37% for young men (16-24) in subscription-TV homes; all the more astonishing
compared to just 2% in 2004. The audience profile is skewed towards the upscale with young men
accounting for the largest share of viewing across all segments followed by upmarket men at 31%.
The TNS Media Habit Survey is a comprehensive study covering all types of media – television, radio, print
and Internet – and is offered twice a year for four key markets, Hanoi, Danang, HCMC and Cantho, and
once a year for Haiphong and Nhatrang. Product penetration and consumption are also much higher
in subscription-TV homes with a higher consumption of luxury items such as digital cameras (29%) and
personal computers (59%).
Audience measurement is conducted by TNS Media Vietnam in the six major cities, although subscription-
TV homes’ penetration varies enormously by city, with Ho Chi Min the highest at 74.8%. Continuous
television-audience measurement (TAM) is available in four of the key markets in the
country: Hanoi, Danang, HCMC and Cantho. In addition, a TAM service is
offered once a year for Haiphong and Nhatrang.
Vietnam Actual %
Population 87,990,000
Total Homes 21,997,500
Household Size 4.0
TV Homes 18,900,000 86%
Subscription TV Homes 3,205,000 17%
Internet Users 20,834,401 24%
Notes:
Australia (OzTAM): 5 metropolitan areas covered are Sydney, Melbourne, Brisbane, Adelaide & Perth
China (CSM): 1 national meter panel, 51 city meter panels, 8 provincial meter panels, 111 diary city panels, 17 diary provincial panels
Indonesia (AGBNMR): 10 cities - Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Yogyakarta, Palembang, Denpasar, Banjamasin
Indonesia, Malaysia & Thailand (AGBNMR): Cable/satellite break ratings are not readily available but can be generated by daypart ratings using
start and end time of breaks
Japan (Video Research): Peoplemeters in Tokyo, Osaka and Nagoya metropolitan areas only, 200 samples per area
Pakistan (Medialogic): 4 key cities - Karachi, Lahore, Rawalpindi and Islamabad
South Korea (AGBNMR): 11 markets - Seoul, Gyungin, Busan, Gwangju, Daejeon, Daegu, Chuncheon, Masan, Jeonju, Cheongju, Gumi
Vietnam (TNS): 6 key cities - Ha Noi, Da Nang, Ho Chi Minh, Can Tho, Hai Phong, Nha Trang
Channel List
Audience Profile
Bloomberg Television reaches an upscale audience
of international business decision-makers, markets
professionals and investors.
KEY PROGRAMMING HIGHLIGHTS
Key Contacts
Jacqueline Tok Angie Santa Maria
Singapore/Hong Kong/ Vietnam/ China (Regional) Malaysia/ Philippines/ Indonesia/ Middle East
T: +65 6510 7667 E: jacqueline_tok@discovery.com T: +65 6510 7694
Peter Giakoumelos E: angie_santa_maria@discovery.com
Australasia/ Thailand/ Japan/ Korea
T: +65 6510 7647 E: peter_giakoumelos@discovery.com
D
“ iscovery Networks provides integrated communication
solutions and crafts meaningful bespoke campaigns that
enable effective audience reach."
Carol Lim, Regional Marketing Manager, Canon Singapore Pte Ltd
Distribution in Asia-Pacific
Currently available to more than 165 million households
in Asia-Pacific.
Key Contacts
Jacqueline Tok Angie Santa Maria
Singapore/Hong Kong/ Vietnam/ China (Regional) Malaysia/ Philippines/ Indonesia/ Middle East
T: +65 6510 7667 E: jacqueline_tok@discovery.com T: +65 6510 7694
Peter Giakoumelos E: angie_santa_maria@discovery.com
Australasia/ Thailand/ Japan/ Korea
T: +65 6510 7647 E: peter_giakoumelos@discovery.com
D
“ iscovery always provides strong coverage of our target
audience with its healthy household penetration in
the region; whilst Discovery Travel & Living supplements
with great affinity to our potential travel prospects and
provides the right environment for various sorts of ambient
advertising. Together it makes for a powerful combination
for any advertiser looking to reach the mass affluent with a
taste for living and sense of exploration."
Belinda Yee, Manager, Starcom Media Worldwide
Key Contacts
Jacqueline Tok Angie Santa Maria
Singapore/Hong Kong/ Vietnam/ China (Regional) Malaysia/ Philippines/ Indonesia/ Middle East
T: +65 6510 7667 E: jacqueline_tok@discovery.com T: +65 6510 7694
Peter Giakoumelos E: angie_santa_maria@discovery.com
Australasia/ Thailand/ Japan/ Korea
T: +65 6510 7647 E: peter_giakoumelos@discovery.com
Channel Profile Channel Profile
From the depths of our galaxy to the practical Discovery Turbo is a unique channel dedicated
science in the world around us, Discovery Science to all things motored. Offering adrenaline-
is the only network dedicated to making science fuelled entertainment for those who love the
programming accessible, relevant and entertaining. thrill of speed, Discovery Turbo brings viewers
By examining the impact of science and technology along for the ride to experience the most
on our everyday lives, Discovery Science searches exciting vehicles on earth. From cars, trucks
for the answers to the questions that have eluded and motorbikes to planes, trains and everything
us for centuries and reveals life's greatest mysteries in between, Discovery Turbo celebrates all
and smallest wonders, from uncovering lost worlds aspects of speed by covering a range of
to exploring the latest in scientific discoveries from inspirational and practical topics including the
today's headlines. Reaching more than 93 million history, science and engineering of everything
households worldwide, Discovery Science distributes motored; car, boat, bike and air shows; Formula
programming customized in 16 languages throughout One racing; DIY; car clubs and motoring trends.
North America, the UK, Europe, Latin America, the For more information, visit Discovery Turbo at
Middle East and Asia. For more information, visit www.asia.discovery.com.
Discovery Science at www.asia.discovery.com.
Distribution in Asia-Pacific
Distribution in Asia-Pacific Currently available to more than 850K
Currently available to more than 4 million households households in Asia-Pacific.
in Asia-Pacific.
Audience Profile
Audience Profile Men, aged 18-54
Adults 25+
KEY PROGRAMMING HIGHLIGHTS
Key Contacts
Jacqueline Tok Angie Santa Maria
Singapore/Hong Kong/ Vietnam/ China (Regional) Malaysia/ Philippines/ Indonesia/ Middle East
T: +65 6510 7667 E: jacqueline_tok@discovery.com T: +65 6510 7694
Peter Giakoumelos E: angie_santa_maria@discovery.com
Australasia/ Thailand/ Japan/ Korea
T: +65 6510 7647 E: peter_giakoumelos@discovery.com
Channel Profile Channel Profile
Discovery HD is the only global high-definition Discovery Home & Health, a Discovery Lifestyle
television network offering factual and lifestyle Network, is an empowering network for women
entertainment that fulfills the promise of high- who strive to be the very best they can be in all the
definition technology. Delivering the ideal many demanding roles they play. From fashion to
viewing experience, Discovery HD brings fitness and fertility, Discovery Home & Health reflects
audiences even closer to their world with and encourages women aged 18-45 by providing
breathtaking imagery and expansive detail, relevant and practical programming in an honest
featuring programming on the wonders of the and uplifting format, featuring diverse voices and
world ranging from culture, science and natural experiences. Discovery Lifestyle Networks is the only
history to travel and lifestyle themes. Discovery portfolio of networks for markets outside of the United
offers HD services in 30 markets, including the States offering lifestyle entertainment that enriches
United States, reaching 29 million households viewers’ lives by focusing on personal experiences
globally. and practical advice for greater enjoyment of life.
For more information, visit Discovery Home & Health
Distribution in Asia-Pacific at www.asia.discovery.com.
Discovery’s HD services* are currently available
to more than 1.4 million households in Asia- Distribution in Asia-Pacific
Pacific. *(includes Discovery Channel Hi-Vision Currently available to more than 2.3 million subscribers
in Japan) in Asia-Pacific.
Key Contacts
Jacqueline Tok Angie Santa Maria
Singapore/Hong Kong/ Vietnam/ China (Regional) Malaysia/ Philippines/ Indonesia/ Middle East
T: +65 6510 7667 E: jacqueline_tok@discovery.com T: +65 6510 7694
Peter Giakoumelos E: angie_santa_maria@discovery.com
Australasia/ Thailand/ Japan/ Korea
T: +65 6510 7647 E: peter_giakoumelos@discovery.com
NBC Universal Global Networks Asia Pacific is part
of NBC Universal, one of the world’s leading media
and entertainment companies in the development,
production and marketing of entertainment, news and
information to a global audience. Global Networks
reaches to more than 130 million households in Europe,
the Middle East, Africa, Australia, Latin America and
Asia, through distinct and fully owned entertainment
channels – Sci Fi, 13th STREET, Studio Universal, Universal
Channel, international (non-US) Hallmark Channels,
Movies 24, Diva TV, and a joint venture, KidsCo. NBC
Universal is 80% owned by General Electric and 20%
by Vivendi.
Oprah on Hallmark Law & Order: Special Battlestar Galactica on Sonic The Hedgehog on
Channel Victims Unit on Universal SCI FI KidsCo
Key Contacts
NBC Universal Global Japan Address: Australia KidsCo Address:
Networks Asia Pacific Akasaka Park Bldg. 2-20, C/- FOXTEL Television Centre 6th Floor, Prospect House
10 Anson Road #06-01 Akasaka 5-chome Minato-ku 5 Thomas Holt Drive 80-110 New Oxford Street
International Plaza Tokyo 107-6109 Japan North Ryde NSW 2113, Australia London WC1A 1HB UK
Singapore 079903 T: + 813 5544 3360. T: +612 9813 6891 T: +44 207 631 2800
T: +65 6323 2550 F: +813 5544 3455 F: +612 98136890 F: +44 207 631 2801
F: +65 6326 1800
Channel Profile Channel Profile
Live Life, Love Life It’s People Who Make Us Universal
Modern women are drawn to Hallmark’s distinct We laugh, we cry, we think, we question, we
offering of contemporary television dramas. feel. Universal offers a broad range of emotions
Hallmark brings a variety of English-language from unforgettable characters that anchor the
entertainment anchored around real-life situations channel’s witty dramas and edgy reality shows.
to over 17 million households in the Asia Pacific. • First-run series (The Office, Greek, Secret Life of the
• First-run dramas (Army Wives, The Starter Wife, American American Teenager, Flashpoint)
Dreams) • Highly rated smart & witty dramas (House, Psych, Monk)
• Inspirational talk shows (The Oprah Winfrey Show) • Edgy reality shows packed with humour and thrills
• Unscripted programs celebrating the human spirit (The (American Gladiators)
Biggest Loser) • Home of Law & Order (Special Victims Unit, Criminal
• Iconic television series and movies (The Nanny, Without a Intent and Law & Order)
Trace and Merlin)
Distribution (as of April 2009):
Distribution (as of April 2009): Cambodia, Hong Kong, Indonesia, Papua New
Australia, Bangladesh, Brunei, Cambodia, China, Guinea, Thailand and Singapore.
Hong Kong, Indonesia, Pakistan, Papua New
Guinea, The Philippines, Macau, Malaysia, Maldives, Target Audience:
Singapore, South Korea, Sri Lanka, Thailand and Universal Channel viewers are intelligent
Vietnam. individuals who are attracted to strong
characters, are thrilled by challenges and love
Target Audience: living on the edge.
Hallmark viewers have great sense of fun and live
and love life to the fullest.
Key Contacts Edwina Ngao, Vice President, Affiliate Sales & Partnerships
Ward Platt, President T: (852) 2621 8839 E: edwinangao@ngcasia.com
Zubin Gandevia, Chief Operating Officer Yvonne Tay, Vice President, Ad Sales & Partnerships
Avinash Himatsinghani, Senior Vice President – T: (852) 2621 8829 E: yvonnetay@ngcasia.com
Revenue & Partnership Joon Lee, Senior Vice President & General Manager (Korea)
Sonia Jackson, Senior Vice President - Marketing Website
T: (852) 2621 8879 E: soniajackson@ngcasia.com www.natgeotv.com
www.foxinternationalchannels.com
Distribution in Asia-Pacific
NGA is available in Australia, Cambodia, Guam,
HK, Indonesia, Kazakhstan, Macau, Maldives,
Micronesia, Guinea, the Philippines, Singapore,
South Korea, Taiwan, Thailand and Vietnam.
NGW is available in Cambodia, HK, Indonesia,
Maldives, Middle East, Myanmar, Papua New
Guinea, Singapore, South Korea, Taiwan and
Thailand.
Channel Profile NGC HD is available in Australia, HK, Singapore,
NG reaches out to a greater audience through its Taiwan, and Vietnam.
many additional channels which include
National Geographic Channel HD marries compelling Audience Profile
stories with the stunning visuals and credibility that Men and Women 18-49+
people have come to expect from Nat Geo.
Men and Women 6-60 Advertising Opportunities
Nat Geo Adventure unleashes the spirited adventurer Spot-buy and sponsorship for premium content
in all of us with its bold, high impact and exciting as well as partnership opportunities with relevant
programming. brands that provide co-marketing platforms
Men and Women 24-35 especially within the Adventure / Travel, Wildlife
Nat Geo Wild takes audiences to experience the and Music environment.
best, most intimate encounters with wildlife ever seen
on television with its spectacular cinematography Major Advertisers
and compelling storytelling. Tourism Boards, Airlines, Hotels, Resorts and tourist
Across all demographics attractions such as theme parks, etc. Consumer
Nat Geo Music explores the world through music. electronics brands, adventure / sporting gears,
The channel showcases the world’s most beautiful, etc.
artistic and hip video along with short clips.
Men and Women 24-49
Key Contacts Edwina Ngao, Vice President, Affiliate Sales & Partnerships
Ward Platt, President T: (852) 2621 8839 E: edwinangao@ngcasia.com
Zubin Gandevia, Chief Operating Officer Yvonne Tay, Vice President, Ad Sales & Partnerships
Avinash Himatsinghani, Senior Vice President – T: (852) 2621 8829 E: yvonnetay@ngcasia.com
Revenue & Partnership Joon Lee, Senior Vice President & General Manager (Korea)
Sonia Jackson, Senior Vice President - Marketing Website
T: (852) 2621 8879 E: soniajackson@ngcasia.com www.natgeotv.com
www.foxinternationalchannels.com
A
“ s a global broadcaster, FOX helps us reach new audiences
and increase our brand recognition - a tribute to the affinity
of the two brands.”
Coordinator PR, Maybelline New York, Nihon L'Oréal K.K.
Key Contacts Edwina Ngao, Vice President, Affiliate Sales & Partnerships
Ward Platt, President T: (852) 2621 8839 E: edwinangao@ngcasia.com
Zubin Gandevia, Chief Operating Officer Yvonne Tay, Vice President, Ad Sales & Partnerships
Avinash Himatsinghani, Senior Vice President – T: (852) 2621 8829 E: yvonnetay@ngcasia.com
Revenue & Partnership Joon Lee, Senior Vice President & General Manager (Korea)
Sonia Jackson, Senior Vice President - Marketing Website
T: (852) 2621 8879 E: soniajackson@ngcasia.com www.natgeotv.com
www.foxinternationalchannels.com
B
“ aby TV is both entertaining and educational for developing
young minds. It is a wonderful way to begin the learning
process.”
Marie Yuen, Manager, Brand & Marketing Communications, The Peninsula Hotels
Audience Profile
Babies 1-4 and their caretakers
Key Contacts Edwina Ngao, Vice President, Affiliate Sales & Partnerships
Ward Platt, President T: (852) 2621 8839 E: edwinangao@ngcasia.com
Zubin Gandevia, Chief Operating Officer Yvonne Tay, Vice President, Ad Sales & Partnerships
Avinash Himatsinghani, Senior Vice President – T: (852) 2621 8829 E: yvonnetay@ngcasia.com
Revenue & Partnership Joon Lee, Senior Vice President & General Manager (Korea)
Sonia Jackson, Senior Vice President - Marketing Website
T: (852) 2621 8879 E: soniajackson@ngcasia.com www.babytvchannel.com
info@babytvchannel.com
t
“ vN Asia is a treasure of Korean entertainment with rich
cultural flavors for viewers - a true Korean sweep!”
Junho Kim, Global Marketing Manager, Samsung Electronics
Audience Profile
PRIMARY Female 25-39 Working Professionals
SECONDARY Men and Women 20-49
Key Contacts Edwina Ngao, Vice President, Affiliate Sales & Partnerships
Ward Platt, President T: (852) 2621 8839 E: edwinangao@ngcasia.com
Zubin Gandevia, Chief Operating Officer Yvonne Tay, Vice President, Ad Sales & Partnerships
Avinash Himatsinghani, Senior Vice President – T: (852) 2621 8829 E: yvonnetay@ngcasia.com
Revenue & Partnership Joon Lee, Senior Vice President & General Manager (Korea)
Sonia Jackson, Senior Vice President - Marketing Website
T: (852) 2621 8879 E: soniajackson@ngcasia.com www.tvnasia.com
SPE Networks – Asia:
The powerhouse that redefines the total entertainment experience
10 Changi Business Park Central 2
#03-01 Hansapoint@CBP, Singapore 486030
Tel: +65 66228722, Fax: +65 66228706
As part of the Sony Pictures Entertainment family SPE Networks - Asia comes from a solid pedigree of top
notch entertainment. Viewers can expect nothing but the best from the studio that delivers the biggest
blockbusters including the Spider-Man franchise and the latest James Bond movies, Casino Royale and
Quantum of Solace.
Established in 1997 as the Asia headquarters and based in Singapore, SPE Networks – Asia operates a
portfolio of four ad-supported 24/7 channels.
Advertising Opportunities:
With a wide-ranging channel brand portfolio t a r g e t i n g v a r y i n g d e m o g r a p h i c a n d psychographic
groups of audiences, SPE Networks – Asia is able to offer advertisers the ability to customize their campaigns
according to their target audience and market needs, with a variety of options ranging from on-air
sponsorship, contest, on-ground activation, online branding, to sponsor-branded vignettes and product
placement within original programming.
SPE Networks – Asia is also appointed as regional ad sales representative across Southeast Asia, Hong
Kong and Taiwan for AETN All Asia Networks channels: HISTORY™, The Biography Channel™, Crime &
Investigation Network™ and HISTORY HD™.
With a bouquet of eight linear channel brands in total, SPE Networks – Asia will be able to offer advertisers
a whole host of creative broadcast solutions that can meet their varying needs, spread across the best of
general entertainment and factual entertainment genres.
T
“ he Caltex brand is about being respectfully helpful devices to consumers e.g. using the GPS-
and in providing the little things so that our enabled devices to get to the next pit stop
customers can get on with the bigger things in life. and being entertained by mobile games on
Integration of Caltex into The Amazing Race Asia via the move."
key challenges has demonstrated this in a fresh and
Cheryl Wang, Head of Marketing Activation,
impactful manner." Southeast Asia Pacific, Nokia
Website
www.axn-asia.com
A
“ nimax offers youth and young adults a place to escape
to. An extraordinary world where anything is possible no
matter how impossible the challenges may be. A world where
they can express their thoughts, communicate their passion
and exercise their creativity. A world which celebrates the joy
of youth and recognises them for who they are; a world of fun,
optimism and excitement… In short, A World Less Ordinary.
Gregory Ho, Vice President & General Manager, Animax Asia
Fullmetal Alchemist Tears to Tiar Shakugan no Shana II LaMB (Animax Hayate the
Brotherhood original production) Combat Butler
Website
www.animax-asia.com
I
“ f you are looking for something truly extraordinary, AXN
BEYOND is the place. It is thought-provoking, mystical
entertainment at its best – where everything is beyond
ordinary, beyond reality and beyond imagination. It is an
environment where advertisers can exploit creativity and
innovation to speak to like-minded individuals for maximum
impact.”
Yan-Jong Wong, Vice President, AXN Asia
Website
www.axnbeyond-asia.com
S
“ ony Entertainment Television (SET) is one of the very
few English entertainment channels out there that truly
understands the modern woman's preferences. There is a nice
mix of the heart-warming dash of romance and dramas about
powerful women. Throw in some of the ever-entertaining cat-
fights and celebrity gossips, and you have the all-encompassing
ultimate female destination channel, SET.
Voo Chih Yeong, Vice President, Affiliate Sales & Marketing / Head of SET
The Rachel Zoe Project Top Chef So You Think You Can Dance
Website
www.set-asia.com
Channel Profile Audience Profile
Across five distinct services for South East Asia, Taiwan, Youth, aged 15-24
mainland China, India and Thailand, CHANNEL [V] is
Asia’s trend-setting music and lifestyle channel featuring Advertising Opportunities
original programmes, international hit TV series, latest On air, online, on mobile, on ground and
chart-topping music videos, interviews with music advertiser supported content
stars, concerts and popular VJs. Locally produced
programming, packaging and presenters ensure [V] Major Advertisers
reflects the tastes and attitudes of its vast youth audience. Malaysia Tourism, Universal Music, L’Oréal,
Gillette
Distribution in Asia-Pacific
27 million households
Distribution in Asia-Pacific
39 million households
Audience Profile
Upscale and affluent adults, aged 20-54
Major Advertisers
Nokia, Unilever, Samsung, Johnson & Johnson
STAR PLUS – Bidaai STAR ONE – Great Indian STAR GOLD – Singh is Kinng
Laughter Challenge
XING KONG – XK8 STAR CHINESE MOVIES – The STAR CHINESE CHANNEL –
Warlords Gossip Queen
Audience Profile
Across all platforms, CNN’s viewers are educated,
globally-aware and influential. Successful business
decision-makers rely on CNN.
Key Contacts
Sonya Ford Website
Global Communications Executive Manager www.agbnielsen.com
T: 41 91 960 9900 E: Sonya.ford@agbnielsen.com
I
“ n the past 10 years, we were fortunate to have CSM to provide
reliable, credible and high quality data.
Bessie Lee, Chief Executive Officer of GroupM China
Major Clients
CCTV, most provincial and many city stations
in China Mainland, TVB, Asia TV, Carat, Dentsu,
GroupM, OMD, Starcom, and Zenithmedia.
Key Contacts
Website
www.ctrchina.cn/
www.citvc.com/
www.tns-global.com/
www.kantargrouptns.com/
Gallup Pakistan
Key Contacts
Website
www.gallup.com.pk
Medialogic
Key Contacts
Website
www.medialogic.com.pk/
Company profile Audience Measurement
In a world increasingly defined by global markets, In every time zone and region of the world,
connected consumers and volumes of digital media and advertising clients turn to Nielsen for
information, The Nielsen Company employs the latest information on TV, radio, print, Internet
advanced data collection methodologies and and mobile audiences, for constantly updated
measurement science to help businesses turn figures on global or local advertising spending,
new and traditional sources of data into customer and for digital copies of ads broadcast or
intelligence to better manage their brands, launch published on any medium.
and grow product portfolios, optimize their media
mix and establish meaningful customer relationships. Our Media services help clients understand
The Nielsen Company is a global information and consumer behavior across all their media
media company with leading market positions in and entertainment options, set the value
marketing and consumer information, television of commercial time and space, monitor
and other media measurement, online intelligence, their competitors, plan and conduct media
mobile measurement, trade shows and business campaigns and develop innovative media
publications. The privately held company is active in promotion methods.
more than 100 countries, with headquarters in New
York, USA. Major Clients
A broad spectrum of leading international and
local media owners, media agencies, creative
agencies and advertisers.
Company Profile/Overview
Synovate Total number Countries
Synovate, the market research arm of Aegis
syndicated of consumers covered
Group plc, generates consumer insights that drive
services in the universe
competitive marketing solutions. The network
projections
provides clients with cohesive global support and a
comprehensive suite of research solutions. Synovate Synovate PAX 22 million 14
employs over 6,000 staff across 62 countries.
Synovate EMS 41 million 28
Audience Measurement/Media Services Offered Synovate Young
26 million 12
Synovate syndicated media services include Asians
PAX and EMS, the world’s largest series of upscale Synovate Media
syndicated currency surveys. Young Asians dives 38 million 4
Atlas
deep into the lives and media choices of kids, teens
and young adults. Media Atlas is a broad population
survey designed to give accurate insights into a Major Clients
wide variety of target audiences and their media Almost all international broadcasters, publishers
consumption. Each of our surveys keeps track of how and web site owners use Synovate, as do all of
consumer behaviour is changing over time. the world’s leading media specialists.
Simulcast
The simultaneous broadcasting of the same programme
on different TV channels.
notes
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