BSBMKG417 Apply marketing communication across a convergent industry

Assessment Task 1

Written Assessment Feedback Cover Sheet

Student Name: Student ID:

Unit Code And Name: BSBMKG417 Apply marketing communication across a convergent industry

Assessment: Written Assessment Task 1

Assessment Outcome: ☐ Satisfactory ☐ Not Satisfactory

Assessor’s Feedback:

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Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 1 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

ASSESSMENT COVER SHEET

To the Student: This coversheet is to be completed by filling in all the required information and affixing
your signature in the space provided. Submit this cover sheet along with your assessment and any
supporting evidence. Use the filename: CLASS NUMBER_STUDENT NAME_STUDENT ID_UNIT
CODE_ASSESSMENT NUMBER_TRAINER_SUBMISSION DATE
For Example: 1234_Jack Sparrow_s9990001_BSBMKG417_ASS1_Anthony_021282
Marking guide for the Assessor: The student must fill in all the required details of this coversheet. The
completed cover sheet must be completed and signed

ASSESSMENT Written Assessment Task 1

UNIT CODE AND TITLE: BSBMKG417 Apply marketing communication across a divergent industry

CLASS NUMBER      

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EMAIL:      

Please read the Student Declaration below and if you agree to the terms of the declaration sign and date
in the space provided.

By submitting this work, I declare that:

 I have been advised of the assessment requirements, have been made aware of my rights and
responsibilities as an assessment student, and choose to be assessed at this time.
 I am aware that there is a limit to the number of submissions that I can make for each assessment,
and I am submitting all documents required to complete this Assessment.
 I have organised and named the files I am submitting according to the instructions provided, and I
am aware that my assessor will not assess work that cannot be clearly identified and may request
the work be resubmitted according to the correct process.
 This work is my own and contains no material written by another person except where due
reference is made. I am aware that a false declaration may lead to the withdrawal of qualification
or Statement of Attainment.
 I am aware that there is a policy of checking the validity of qualifications that I submit as evidence
as well as the qualifications/evidence of parties who verify my performance or observable skills. I
give my consent to contact these parties for verification purposes.

Name :      Signature:       Date:      

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 2 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

Performance objective
You will demonstrate skills and knowledge required to identify, describe and work within the convergent
environment.

Assessment description
You will respond to a set of short-answer questions.

Procedure
1. Review the questions in Appendix 1.
2. Using online research and review of real or simulated business documentation (such as policies and
procedures related to marketing communications and marketing plans), answer the questions.
3. Submit your answers to the questions within the agreed timeframe and in accordance with the
specifications below.

Specifications
You must submit:
● written answers to the short-answer questions in Appendix 1.
Your Assessor will be looking for demonstrated evidence of your ability to conduct online research and
review real or simulated business documentation, such as policies and procedures related to marketing
communications to:
● identify the characteristics and points of difference between traditional and convergent approaches
to marketing communication
● explain how customers take a central and empowered role within convergent marketing
● list the impact of convergence on the traditional siloed industry
● identify the current key technologies and distributed services that impact on convergent solutions
● list the type of experts and business networks appropriate to a convergent marketing solution
● list relevant and current legislation, regulations and organisational policy for the field of marketing
communication.

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 3 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

Short-answer questions

1. What are two characteristics and at least one point of difference between traditional and convergent
approaches to marketing communication?

     

2. How do customers take a central and empowered role within convergent marketing?

     

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 4 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

3. What is the role of the traditional siloed sectors to client requirements? Give at least one example.

     

4. What is the impact of convergence on the traditional siloed industry?

     

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 5 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

5. What are the current key technologies and distributed services that impact on convergent solutions?

     

6. What are potential points of integration? Refer to at least one (real or simulated) business case study,
marketing campaign or marketing plan to illustrate points of integration.

     

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 6 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

7. What are two types of experts and business networks appropriate to a convergent marketing solution?
Give at least two examples of how advice or networks can assist or have assisted you in your work,
referring to a real or simulated case study campaign.

     

8. What are at least three relevant Acts, regulations or mandatory codes of practice impacting the field of
marketing communication?

     

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 7 of 8
 BSBMKG417 Apply marketing communication across a convergent industry
Assessment Task 1

8A. For each of the three, give at least one example of how a real or simulated case study organisation has
complied with the Act, regulation or code with respect to convergent marketing activities.

     

8B. Identify at least two relevant organisational policies or procedures.

     

Document Name: BSBMKG417 Assessment Task 1 RTO Code: 52010 CRICOS Code: 03548F
Version: 1.1 Approved on: 03 Sep 2020 Review Date: 03 Sep 2022 Page 8 of 8