Embro Mediakit

Media
Kit 2011
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EMBROCATION: From the Oxford English EmbrocaCon Cycling Journal, INC
DicConary: (noun) A liquid used for bathing or 71 Needham St | Newton, MA 02461
moistening any part of the body; now usually Phone -‐ 518.852.6083
www.embroca0oncyclingjournal.com
restricted to applied by rubbing; a liniment.
Embroca(on Cycling Journal is a quarterly publica0on that focuses on all facets of
cycling culture including racing, commu0ng, product reviews, and human-‐interest
stories. In short, Embroca(on is an art journal with a cycling focus. Each journal
draws content from a wide variety of writers, ar0sts and photographers and compiles
this content in a high-‐quality, stylized book for sale directly to consumers via web
store or through a network of par0cipa0ng dealers worldwide.
Embroca(on Cycling Journal also exists online with a con0nuously-‐updated website

featuring content from a well-‐rounded selec0on of contributors. Embroca(on is also
a devoted supporter of amateur racing, sponsoring several teams including our own
Embroca(on Cycling Journal / Interna(onal Bicycle Center cycling team.
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Print Journal – Reviews and Comments
“Striking a deR balance between sports mag, arts journal and lovingly-‐craRed 'zine, Embroca0on Cycling Journal
addresses the world of bicycling like never before.” – coolhun(ng.com
“I got the chance to check out Volume 5 at the NAHBS and it's one damn fine photo journal.” –
prollyisnotprobably.com
“[H]ow I love the feelings it evokes…the very spirit of racing, cycling and all things sexy and dirt-‐covered. Everything
about this li_le publica0on is well done.” -‐ bikeskirt.com
“Spark up your favorite pipe, se_le back in your fireside chair with a glass of scotch, and entertain your brain with
this grassroots cycling mag.” – roadcycling.com
“I love having Embroca(on on my coffee table at home, and I love looking at it. It makes me want to ride. It reminds
me why I love to ride.” – Bicycling Magazine
“The lush imagery and imagina0ve story lines drew me in immediately and in short order I'd spent the be_er part of
two hours reading it cover to cover.” – velodrama(c.com
“When it arrived...whew! It had an aura around it. Bike culture is truly and finally finding its full bloom as ART!” –
outyourbackdoor.com
“The wri0ng's good, the design is idiosyncra0c, the photography is generally pre_y cool… it's very well worth geeng
hold of a copy.” – thewashingmachinepost.com
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Print Journal -‐ Facts
Released Quarterly Circula0on of 2000 issues per volume (as

of Volume 6)
MSRP: $20 per issue
Sold in all 50 states and 13 countries
Highly stylized, art-‐forward format
Approximately one hundred pages per
Various Forms of Content: issue
• Photo Essays
• Short Stories Largest markets are New England, the
• Biographical pieces Pacific Northwest, California and the UK
• Tech documentaries
• Interviews Circula0on has doubled with each new
issue
Topics include:
• Professional and amateur racing Sold directly through the Embroca(on
• Commu0ng and urban cycling culture Cycling Journal website and a network of
• Frame building high-‐end bicycle retailers and specialty
• Character profiles book shops
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Print Journal – DistribuCon
Direct-‐To-‐Consumer
The majority of readers purchase Embroca(on Cycling Journal direct through the
Embroca0on website, either as individual units or as part of subscrip0on
packages.
Retailer Sales
Embroca(on Cycling Journal is sold by an ever-‐increasing number of high-‐end,
bou0que bicycle retailers and specialty book stores throughout the world.
Comp List
Embroca(on’s Comp List includes some of the most popular and influen0al
bloggers, media contacts, retailers and aficionados of fine consumer goods in
both the bicycle industry and the art world.
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Print Journal – AdverCsing
Embroca(on Cycling Journal offers our adver(sing partners a unique opportunity to
present their brand and products directly to a highly targeted audience of poten(al
customers.
High-‐End Focus with High-‐End Clientele
Embroca(on Cycling Journal is a high-‐end publica0on in appearance, content and price.
Its discerning reader values fine craRsmanship, supports regional businesses, and
cul0vates a healthy lifestyle. Embroca(on appeals to the most knowledgeable and
dedicated cyclists and high-‐end consumers.
Limited adverCsing allowed per issue

Print ads are capped at 5 to 6 per issue (depending on overall length) so as not to interrupt
the flow and rhythm of each volume and to allow each adver0ser maximum exposure and
minimum dilu0on of ad message.
PosiCve Brand AssociaCon and IdenCty

Embroca(on Cycling Journal is an independent company run by cyclists and dedicated to
cul0va0ng and perpetua0ng cycling and outdoor sports culture through art, stories,
photographs, community events and athlete sponsorship.
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Near-‐Infinite Shelf Life

Embroca(on Cycling Journal features non-‐periodical material that doesn’t go stale over
0me. Each journal is a collector’s item that will likely be viewed repeatedly and shared
with others, thereby maximizing exposure and impressions for every adver0sement.
Full Spread AdverCsements

Ads in Embroca(on Cycling Journal are only two adjoining pages, which maximizes
exposure and allows each adver0ser to carefully craR a unique presence within the
journal.
Classy, Yet Edgy Format

Embroca(on Cycling Journal is an art journal with cycling as its primary subject ma_er.
We present our content in an art-‐forward format that is highly stylized yet edgy. Ad
presenta0on fits this formaeng, meaning readers take in ad content just as readily as
editorial content.
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AdverCsers
Anthem Cycles Oregon Manifest

Baileyworks Providence Cyclocross Fes0val
Cyclocrossworld.com Raleigh Bicycles
Edge Composites Rapha
Fi’zi:k Richard Sachs
Gaulzee Cicli Ridley
Independent Fabrica0on Seven Cycles
Interna0onal Bicycle Center Showers Pass
Knog Svelte Cycles
Mad Alchemy Embroca0ons Taza Chocolate
NYC Velo Vermont Solu0ons Fes0val
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Print Journal – AdverCsing Rates
We offer only full spread (two page) ads at the following rates:
1 Volume buy-‐in -‐ $1250 each

Above pricing is for ad space only. Customer supplies artwork.
Custom design work starts at $500 per design.
Rates Guaranteed through December 31st, 2010.
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Print Journal – AdverCsing SpecificaCons
• All ads full spread (8.5x22")

• .25" extra bleed (8.75 x 22.50”)
• Images and text .5" from edge
• .5” gu_er in center
• All images CMYK and 300dpi
• Images and fonts embedded
• InDesign file preferred
Contacts:
Ad Sales – James Morrison – 518.852.6083 – j.morrison@embroca0oncyclingjournal.com
Ad Design – Jeremy Dunn – 617.935.2451 – j.dunn@embroca0oncyclingjournal.com
Publisher reserves the right to refuse any adver0sement. Adver0ser assumes all responsibility for
ad content -‐ including photos, logos, text, etc. -‐ and holds the publisher harmless from any claims
arising from the use of ad content.
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Print Journal – PublicaCon Schedule
Volume Number Space Artwork PublicaCon

Volume 7 1-‐10-‐2011 1-‐21-‐2011 2-‐15-‐2011
Volume 8 3-‐28-‐2011 4-‐15-‐2011 5-‐15-‐2011
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Website -‐ Facts
Reaching over 22,000 readers per

month as of April 2010.
Approx 70,000 page views per month.
5-‐10% growth in readership per month

during last quarter.
Presen0ng online content similar to, yet

dis0nct from, our print journal.
Ar0cles and photos updated daily.
More than a dozen contributors across

the world.
Features content on everything from

race coverage to tech ar0cles to human-‐
interest stories.
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Website – AdverCsing Rates
1000x400
Home Page Hero
$50 per day
sold in 5-‐day increments
300x100 Right Column

$750 per month, $10.75 CPM
Appears on all pages

$1050 per month, $15 CPM
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Website – AdverCsing Rates

Appears on all ar0cle pages
728x90 Footer Banner

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Website – AdverCsing Terms and Contact
 Column ads sold in monthly increments.
 Rates based on cost per thousand impressions (CPM).
 Figures based on 70,000 monthly impressions.
 Client controls crea0ve (except on Home Page Hero).
 Prices include complete run of site for loca0on (except Home Page Hero).
  Package rates available on case-‐by-‐case basis.
Contacts:
Ad Sale and Placements – Jurgen Nebelung -‐ jurgen.nebelung@gmail.com
Publisher reserves the right to refuse any adver(sement. Adver(ser assumes all responsibility for
ad content -‐ including photos, logos, text, etc. -‐ and holds the publisher harmless from any claims
arising from the use of ad content.
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Other AdverCsing OpportuniCes
Embroca0on Cycling Journal offers other methods for reaching poten0al customers in a
direct, targeted and effec0ve manner.
Order Inserts
Embroca(on will insert marke0ng pieces and pamphlets in all of our outgoing shipments
to consumers and stockists.
  Sold in monthly increments.
  Limit of 4 individual mailers per package shipped.
  Adver0ser supplies mailers.
  $150 per month per insert type.
Website Product Features

Our weekly web column, The Bare Essen(als, features an up-‐close look at some of the
newest and most exci0ng products in and around the cycling world.
  Embroca(on accepts products for review and produces photos and descrip0ve copy.
  Producers supply Embroca(on with products and associated marke0ng materials and
relevant press deadlines.
  Maximum of 3 products per week.
  $200 per product / lis0ng.
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Race Team Program
Our race team program is our ac0ve contribu0on to cycling culture. We support racing
because it’s our passion and where we have our roots.
Roster contains fiReen Category 1 and 2
racers based in the Northeast and Pacific
Northwest
Road, Cyclocross and Mountain racing
Competes in over 85 regional and na0onal

racing events throughout the year
A_ends and staffs race expo events at larger

events such as Interbike East
Es0mated 135,000 race spectators per year
Par0cipates in or leads group rides and local

races throughout the year
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Race Team Program
Team Website
www.embroca0onmagazine.com/team
More than 4500 visitors per month
Weekly ar0cles include race reports and

photo galleries
Specific pages highligh0ng team Sponsors,

Equipment and Roster
Equipment ar0cles and photo galleries with

click-‐through to sponsor’s websites
Features team members’ reviews and

impressions of equipment
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Race Team Program – 2010 Sponsors
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Race Team Program -‐ Sponsorship
Advantages of EmbrocaCon Team Sponsorship
High-‐value, targeted media exposure

-‐ Promo0on and adver0sing for products in Embroca(on magazine and website
-‐ Photos, race reports and equipment viewed thousands of 0mes on team website.
-‐ Team equipment and sponsors’ products featured in print journals.
AssociaCon with the Embroca(on brand image and culture

-‐ Expose sponsors’ brand messages to youthful, high-‐end, quality-‐conscious consumers.
-‐ Help increase exposure and raise brand image among racers and race enthusiasts.
-‐  Expand media penetra0on to new desirable audiences via magazine and website.
Personal, Regional Exposure for Sponsors’ Brands and Products

-‐  Team a_ends over 80 races per year, exposing sponsors to a wide audience.
-‐  Team tent at expo events allows poten0al customers to demo sponsors’ products.
-‐  Co-‐sponsoring brings sponsors’ brand message to Embroca(on audience.
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The Embroca0on Cycling Journal Team races year-‐round in road, mountain and
cyclocross disciplines and has two dis0nct types of sponsors: Cash and Equipment.
Sponsorship Details and Requirements – Cash

Equipping, managing and marke0ng a team requires a sizeable amount of capital. Those willing to
make the commitment to sponsorship can expect considerable return on their investment through
the increased exposure of their brand to specific, targeted audiences.
Sponsorship Levels:
Co-‐Title Sponsor -‐ $15,000 – Shares 0tle sponsor role with Embroca0on Cycling Journal for
maximum exposure.
Presen0ng Sponsor -‐ $7000 – Second only to 0tle sponsor in prominence on team uniform,
website and print media presence. (2010 Presen0ng Sponsors – Mad Alchemy Embroca0ons /
Interna0onal Bicycle Centers)
Associate Sponsor -‐ $3000 – One of a handful of companies that gets team uniform space and high
value exposure on website and in print media. (2010 Associate Sponsors – Taza Chocolate, Ridley,
Lazer Helmets.)
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Sponsorship Details and Requirements – Equipment

In just a couple short years, Team Embroca0on has developed a reputa0on as one of the best-‐
equipped teams in the region, if not the country. Equipment manufacturers and distributors
know that associa0on with Team Embroca0on means instant and thorough exposure for their
products online and in person.
OpCmal Requirements:
Riding equipment, clothing, parts, accessories or nutri0on supplies for a roster of 15 riders,
plus replacements, spares etc.
Catalogs, samples, logos, s0ckers and other marke0ng materials for distribu0on by the team.
Product clinic for team members so they can speak intelligently and enthusias0cally about
team equipment.
Race Team Contact :

James Morrison – j.morrison@embroca0oncyclingjournal.com -‐ 518.852.6083
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EmbrocaCon Cycling Journal, INC
71 Needham St | Newton, MA 02461
Phone – 518.852.6083
23

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Media

Embroca(on Cycling Journal also exists online with a con0nuously-­‐updated website

Released Quarterly Circula0on of 2000 issues per volume (as

Limited adverCsing allowed per issue

PosiCve Brand AssociaCon and IdenCty

Near-­‐Inﬁnite Shelf Life

Full Spread AdverCsements

Classy, Yet Edgy Format

Anthem Cycles Oregon Manifest

1 Volume buy-­‐in -­‐ $1250 each

Custom design work starts at $500 per design.

Rates Guaranteed through December 31st, 2010.

• All ads full spread (8.5x22")

Volume Number Space Artwork PublicaCon

Reaching over 22,000 readers per

Approx 70,000 page views per month.

5-­‐10% growth in readership per month

Presen0ng online content similar to, yet

Ar0cles and photos updated daily.

More than a dozen contributors across

Features content on everything from

300x100 Right Column

300x250 Right Column

160x600 Right Column

728x90 Footer Banner

 Rates based on cost per thousand impressions (CPM).

 Figures based on 70,000 monthly impressions.

 Client controls crea0ve (except on Home Page Hero).

 Package rates available on case-­‐by-­‐case basis.

Website Product Features

Road, Cyclocross and Mountain racing

Competes in over 85 regional and na0onal

A_ends and staﬀs race expo events at larger

Es0mated 135,000 race spectators per year

Par0cipates in or leads group rides and local

More than 4500 visitors per month

Weekly ar0cles include race reports and

Speciﬁc pages highligh0ng team Sponsors,

Equipment ar0cles and photo galleries with

Features team members’ reviews and

Advantages of EmbrocaCon Team Sponsorship

High-­‐value, targeted media exposure

AssociaCon with the Embroca(on brand image and culture

Personal, Regional Exposure for Sponsors’ Brands and Products

Sponsorship Details and Requirements – Cash

Sponsorship Details and Requirements – Equipment

Race Team Contact :

Potrebbero piacerti anche

Embroca(on Cycling Journal also exists online with a con0nuously-‐updated website

Near-‐Inﬁnite Shelf Life

1 Volume buy-‐in -‐ $1250 each

• All ads full spread (8.5x22")

5-‐10% growth in readership per month

 Rates based on cost per thousand impressions (CPM).

 Figures based on 70,000 monthly impressions.

 Client controls crea0ve (except on Home Page Hero).

  Package rates available on case-‐by-‐case basis.

High-‐value, targeted media exposure