PRODUCT CONCLAVE

AND EXPO 2010

9-10November,
10-11 June, 2010
2010
Hotel Leela Palace Kempinski, Bangalore
Bangalore

Scaling New Heights

Introspect | Analyse
Collaborate | Evolve

NASSCOM Product Conclave – http://www.nasscom.in/productconclave | An initiative by NASSCOM Product Forum

 Index

Welcoming the Future 03

Product Landscape 04

The Group of Organisers 08

Programme Agenda 12

The Faction of Exhibitors 18

The Set of Sponsors 24

02 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Welcoming
the Future

Dear Participants,

Welcome to the 2010 NASSCOM Product Conclave, the Mecca for product
organisations. About 500 product startups and 900 product entrepreneurs/
intrapreneurs are present. Many more wanted to attend but as you can
imagine we are already bursting at the seams. There is palpable excitement
in the air.

India missed the dot com and Web 2.0 wave because we had a dearth of
users, investors and experienced engineers to build market leaders. But times
are different now. Many ecosystem pieces are now in place. So every new
disruption is an opportunity for product startups. We aren’t going to miss the
Cloud pradigm. Watch out for the next big Indian IT wave!
Many
This is not an ordinary conference. Every session has been carefully curated
ecosystem to deliver actionable takeways. The speakers are world-class. The topics have
been painstakingly selected by our theme co-chairs. MR Rangaswami, who
pieces are runs the famous Cloud Connect event in the US, has brought the best of the
Cloud to India. Sramana Mitra, who needs no introduction in the entrepreneur
now in place. circles, has brought the emerging Lean Startups methodology to life.

So every new There are many ways for you to interact and participate. Attend the
moderated keynotes to connect with relevant stories of real entrepreneurs.
disruption is Join the workshops to pick up practical skills from world leading experts. Have
structured meetings with CIOs, SIs and investors in the special sessions.
an opportunity Contribute your ideas in the open discussions. Come up close to technology
in geeky product demos. And let your hair down in our exciting entertainment
for product evening on the first day.

startups. We This is your Conclave. It’s been put together by your colleagues. They have
volunteered selflessly to make every facet of this Conclave come together.

aren’t going to Their boundless energy, infectious enthusiasm, and an intense desire to build
something larger than themselves is an inspiration. And an example for every

miss the Cloud product ecosystem in the world.

Enjoy the Conclave! And don’t forget to fill out the feedback form at the end
wave. Watch so that the next Conclave is even better.

out for the next Regards,

big Indian IT
wave! Sharad Sharma
Chair – NASSCOM Product Forum

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 03

Product
Landscape

04 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Indian Software
Product Industry –
Expanding Horizons
Software product business at an inflection
point – reverse innovation driving adoption
of Indian software products globally

The Indian software product exports revenues grew by 4 per cent in FY 2010, to reach USD 1.14 Billion. The effects of
the recession were strong in this segment, as end-users reduced IT spending levels, which directly impacted software
product sales. Additionally the industry also took time to tailor product pricing solutions to the pay per use model that
clients preferred over the traditional license model.

The growth of Indian software product businesses in the earlier phase was constrained by a series of challenges. These
included the absence of sizeable domestic demand for software, low availability of experienced professionals, an
underdeveloped ecosystem, high barriers to entry posed by MNC incumbents, and the lack of global scale, network and
distribution capabilities amongst the Indian firms. But the past few years have witnessed a noticeable shift in the Indian
software product business ecosystem which has helped create an enabling environment for the growth of Indian software
products. Availability of VC funding, and access to mentors and incubation centres has improved significantly.

In FY 2010, the top 10 companies contributed as much as 90 per cent of the total revenues of Indian software product
businesses. This emphasises the maturity these companies have achieved by laying a strong foundation for the
business over the years. Larger companies have witnessed rapid growth, both organically and inorganically. Indigenous
software product companies have not only achieved global acceptance, some of them also rank among the global
market leaders, such as in the case of banking software. This growth has driven a non-linear increase in the revenues
of the software product industry.

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 05

In addition to ERM/CRM, there is a strong
focus by Indian companies to develop
solutions in business intelligence,
security and e-learning space

The current decade of evolution for the Indian software product business industry has been the most impressive.
Many of the leading Indian software product businesses have achieved notable success in tapping global markets by
channelling their investments towards strengthening the sales and marketing, distribution channels, partnerships,
product innovation and also towards improving on the business and delivery models of the software. More recently,
they have also sought to grow inorganically by way of acquisitions, both locally and overseas. Further, improvement
across several ecosystem factors such as venture capital (VC) funding, incubation centres, increase in entrepreneurial
talent etc. have spurred start-up activity, with more than 125 start-ups being incorporated in the last three years.
This increase in the number of start-ups has been facilitated by a significant increase in funding available to product
entrepreneurs. There is a growing trend of senior management talent from MNC subsidiaries opting to take the risk
and start their own software product companies.

Traditionally, the single largest segment of software in which Indian software products have had presence is ERP
applications. The global market for ERP applications is expected to grow to USD 49.8 Billion in 2013 at a CAGR (2008
to 2013) of 2.7 per cent, providing a huge market for Indian vendors. New product start-ups are increasingly focusing
on areas such as security solutions, e-learning and business intelligence which not only provide access to untapped
markets, but also favourable exit options. SaaS and Virtualisation are impacting the growth of these categories of
software due to more cost-effective solutions becoming available.

The global business intelligence market is expected to grow at a CAGR (2008 to 2013) of 13.3 percent to reach USD 13
billion by 2013. Business Intelligence is fast becoming a strategic initiative in organisations, with concepts such as
pervasive Business Intelligence coming into focus. The Business Intelligence software providers have nurtured quality
talent in their development centres in India. It has enabled India to build a world-class talent pool of statisticians
capable of building scalable analytical and econometric models, which can be leveraged on by Indian software product
businesses.

Security is another key focus area for Indian product companies – With customer service levels becoming increasingly
dependent on the timely availability of the right information and internal and external threats on the incline, security
has become a key concern for CIOs globally.

06 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

 Disruptive innovations are creating
a shift in pricing models, and a level
global playing field for software product
companies

The software product industry is in the midst of a wave of business model

innovation, which, accelerated by the recession, is defining the base for
customer and vendor value in the years to come. Customers are demanding
more value for the money spent on software, which is pushing software
product businesses to fundamentally change their business model and
hence distribution of software. Over the last decade interesting business/
revenue models have emerged and have revolutionised the perception of
both enterprise and consumer software. Innovations in three key areas
of technology, delivery models and platform have already made way for
non-traditional business models. Disruptive innovations in the areas of
technology, revenue and delivery model have created level playing opportunity
for new players globally. These disruptions have changed the way software is
developed and distributed to customers.

Technology disruptions such as cloud computing, virtualisation, SOA

and open source have made product vendors offer far superior solutions
based on the tenets of ‘on demand’, economical, immensely customizable
and re-usablity.

Delivery model disruptions such as Software as a Service (SaaS), and Software

as an Appliance (SaaA) are having a huge impact on software costs, increased
convenience through ‘plug and play’ functionality, and added flexibility as
there is no vendor lock-in.

Revenue models such as subscription/on-demand, transaction based

and ad based have provided flexibility to customers to choose and buy
software products based on need and reduce upfront costs. While the
traditional license model still continues to be the preferred revenue model,
subscription/on-demand and transaction are on the rise, with non traditional
revenue models accounting for 42 per cent of total revenues in 2009, up from
35 per cent.

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 07

The Group of
Organisers

08 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

 Ajay S Sharma
Ankur Lal
Srishti Software Applications
Infozech Software
Pvt. Ltd

Arvind Jha B T Narasimha

Movico Technologies SAP

Indus Khaitan Kishore Mandyam

Morpheus Venture Partners IMPELCRM

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 09

 Kesava Reddy Krishnakumar Natrajan MR Rangaswami
NUMO Solutions MindTree Ltd. Sand Hill Group

N.R.K Raman
Pallav Nadhani
Oracle Financial
FusionCharts
Services Software

Peter Yorke Raghavan Subramanian

Yorke Communications Infosys Technologies Ltd

Ramesh Loganathan Riyaz Hyder

Progress Software (India) Mobisy and Paladion Networks

10 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

 Sangeeta Patni Sarv Saravanan
Extensio Inc EMC India

Sharad Sharma Sramana Mitra

NASSCOM Products Forum Entrepreneur 1M / 1M

Srikanth Karnakota Sudeesh Yezhuvath Suresh Sambandam

Microsoft India Subex Ltd. Orangescape

Vijay Rayapati
Sushanto Mitra Thiyagarajan M
GizaPage.com and
SINE Governing Board Sasken Technolgogies
Social Media Partner

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 11

Programme
Agenda

12 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Hall – Legend
• Hall – Kalinga • Hall – Convention
• Hall – Grand Ballroom • Hall – Chanakya
• Hall – Sutra • Hall – Siddhartha EXPO

Product LaunchPad
(Exclusive for the Media - Entry by Invitation only)
Hall – Grand Ballroom
1115 -1130 hrs Registrations
1130 – 1145 hrs Opening remarks by Sharad Sharma, Chair - NASSCOM Product Forum
1145 – 1230 hrs Product LaunchPad (Showcase of 8-10 shortlisted product companies of 3-5 minutes each)
1230 hrs Q&A session with the media
1300 hrs Informal Interactions and Lunch

Product Conclave Open House - November 9th 2010

(Free for all participants)
Hall – Grand Ballroom
1400 – 1430 hrs Registrations
1430 – 1435 hrs Welcome by Sharad Sharma, Chair – NASSCOM Product Forum
1435 – 1445 hrs Introduction to India Product Management Association by Ravi Padaki – Founder & President,
IPMA
1445 – 1500 hrs Launch of India’s first Annual Product Management benchmark – Pinkesh Shah, CEO, Adaptive
Marketing
1445 – 1600 hrs Workshop on “Why India is Succeeding Despite the Odds And What the future Holds for Indian R&D”
Vivek Wadhwa, Director of Research, Center for Entrepreneurship and Research Commercialization
and Exec in Residence, Pratt School of Engineering, Duke University
1600 – 1700 hrs Product Manager’s role in “productizing” innovation and how its different for new product ideas vs
“nurturning innovation” for ones – Pinkesh Shah, CEO, Adaptive Marketing 1700 – 1730 hrs – Tea/
Coffee Break
1730 – 1900 hrs Workshop on Lean Startup by Sramana Mitra, Author, Entrepreneur, Strategy Consultant, Blogger
& Columnist; Founder One Million by One. (Via Desktop Video Conferencing)

Welcome Reception for Angel Investors & Advisors

(Entry by Invitation only)
Hall – Convention
1800 – 1815 hrs Meet & Greet
1815 – 1930 hrs Closed door discussion on “Enabling the Startup Ecosystem” – Moderated by Alok Mittal, MD,
Canaan India.
1930 hrs onwards Networking Cocktails & Dinner sponsored by Canaan Partners (Entry by Invitation only)

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 13

Day 1, November 10, 2010
0800 - 0900 hrs Registration
0900 - 0925 hrs Welcome Address
Hall - Kalinga • Sharad Sharma - Chair – NASSCOM Product Forum
• Som Mittal – President, NASSCOM
0925 - 1010 hrs Session I: Keynote - Leapfrog to Platform as a Service
Hall - Kalinga Speaker:
• Amitabh Srivastava - Senior Vice President, Server and Cloud Division, Microsoft Corporation
Chair: M. R. Rangaswami, Co-Founder, SandHill Group LLC.
1010 - 1110 hrs Session II: Plenary Panel
Hall - Kalinga Addressing 40m SMEs in India: What can cloud do for them?
Speakers:
• Bharat Goenka – CMD, Tally Solutions
• Sridhar Vembu – CEO, ZOHO Corp.
Moderator: Suresh Sambandam – CEO, Orangescape
1110 - 1140 hrs Tea/Coffee Break – EXPO tour
EXPO Centre
(Siddhartha Hall)
1140 - 1235 hrs Session III: Track Panel Special Session: Workshop:
Hall – Grand Ride the New Mobile Solutions Wave Triggered Convention Hall Hall - Chanakya
Ballroom by UID CIO + Technology Opinion vs. Market
Speakers: Innovation -----Catalysed Research: Building Great
by Startups------> Software Products with
• Carol Realini, CEO Obopay Inc Business Transformation Inspiration and Rigor
• Sanjay Swamy – Volunteer, Mobile & Speakers: Led by: Chad Wathington,
Financial Services UIDAI Vice President,
• Manesh Patel, Snr. VP &
• Abhishek Sinha – EKO India CIO, Sanmina-SCI Product Development,
Financial Services Thoughtworks Inc.
• Desmond D’Souza, IT
• Sangeet Chowfla - EVP-Mobile Solutions Director, Network Chairperson: Manav Garg
and CSO, Comviva Services, Unilever India – CEO & Founder, Eka
Software
Moderator: Ramesh Loganathan, Centre Head • Samrat Ashim Das, CIO,
and VP (Products) Progress Software Tata AIG
1235 - 1330 hrs Session IV: Track Panel Moderator: Bhavish Sood,
Hall – Grand Traits of a successful product entrepreneur Principal Research Analyst,
Ballroom Gartner
Speakers:
EMERGE Product Showcase
• Vivek Wadhwa, Director of Research, Center for the CIOs
for Entrepreneurship and Research, Duke
University Chair: Sangeeta Patni,
President, Extensio, Inc
• Vishal Gondal, CEO, IndiaGames.com
Moderator: Laura Parkin, CEO & Co-Founder,
NEN
1330 - 1430 hrs Networking Lunch

14 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

1430 - 1530 hrs Session VI: Track Panel Open Discussion: Special Session:
Hall – Grand Building products for a Billion Indians Hall - Sutra Hall - Chanakya
Ballroom
Speakers: from 1430 to 1530 hrs: SI 2. 0 – Selling Innovation
• John Howard, CoFounder & President, Stay Hungry, Stay Foolish Moderator: Alok Goyal -
Duron Energy – A conversation with Chief Operating Officer at
• B.G. Mahesh, CEO, Greynium Technologies Rashmi Bansal – Co- SAP India Pvt. Ltd
Founder & Editor, JAM Co-Creator Enterprise GTM :
• Vishal Sehgal, Co-Founder & Director –
Lava Mobiles Chair: Aloke Bajpai – CEO – Partner or Perish
IxiGO.com
Moderator: Beerud Sheth, CEO - SMSGupShup
1530 to 1430 hrs
1530 – 1630 hrs Product EXPO visit
Convention Hall
EXPO Centre
(Siddhartha Hall) Open discussion: Crowd
Sourcing: Shout your need,
and find the partner your
need from the crowd
Chair: Kishore - CEO,
ImpelCRM & Suresh –
CEO, Orangescape
1630 – 1700 hrs Tea/Coffee break
1700 – 1715 hrs Spotlight: Transformation to the Cloud
Hall – Kalinga Speaker:
• P.R. Venketrama Raja, Chairman & MD, Ramco Systems
Moderator: M. R. Rangaswami, Co-Founder, SandHill Group LLC.
1715 - 1800 hrs Session VII: Keynote Coagulate to Critical Size: Extending the cloud ecosystem
Hall – Kalinga Speaker:
• Polly Sumner – Chief Adoption Officer, Salesforce.com
Chair: Diwakar Nigam, MD – Newgen Software.
1800 - 1815 hrs Day 1 Closing note by Arvind Jha – Movico Technologies
Hall – Kalinga
1815 – 1830 hrs NASSCOM EMERGE Eco-System Awards 2010 ceremony
Hall – Kalinga
1830 – 1945 hrs Entertainment Evening - Vikram Sathaye & Product Demos
Hall – Kalinga group EXPO Centre (Siddhartha
Hall) Facilitated by Vijay
Anand – The Startup Guy

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 15

Day 2, November 11th, 2010 CEO Breakfast (Entry by Invitation only)
Hall - Boardroom
0800 – 0845 hrs – Will Software Products be the next wave of Indian IT.
Moderated by M.R. Rangaswami - Co-Founder, SandHill Group LLC.

0900 - 0915 hrs Welcome Address

• Harsh Manglik – Chairman, NASSCOM, Chairman & Geography Managing Director, Accenture (India)
0915 - 1000 hrs Session VIII: Keynote – The New Internet: An Economy of scale and partnership
Hall - Kalinga Speaker:
• Carol Bartz, CEO, Yahoo! Inc
Moderator: Pradeep Kar – Chief Microlander, Microland Ltd
1000 - 1100 hrs Session IX: Plenary – Bootstrapping using services/consulting and generating the flywheel effect
Hall - Kalinga Speaker:
• Dr. Frank H Levinson, Founder and MD of Small World Group, PTE LTD
Moderator: Dr. Anand Deshpande - Founder and Managing Director at Persistent Systems
1100 - 1130 hrs Tea/Coffee Break – EXPO tour
1130 - 1230 hrs Special Session(I): Session X: Track Workshop:
Hall – Grand Ballroom Panel Hall - Chanakya
5 Things a seed/angel investor is looking for in a venture Convention Hall Products Going Global
Speakers: Creating Passionate
Users Speakers:
• Rehan Khan – Board Advisor, Innvovize Tech • Pallav Nadhani,
Speakers:
• Praveen Chakraborty – COO & MD, BNP Paribas CoFounder -
Securities • Shalin Jain, CEO, FusionCharts
Tenmiles
• Amit Gupta – Founder & VP, InMobi • Mark Iverson -
• Rohit Nadhani, Group Vice President,
• Shirish Deodhar, CEO, Innovize Tech CEO, Webyog DigitalRiver
Moderator: Indus Khaitan, General Partner – Morpheus • Yusuf Motiwala,
Ventures • Pari Natarajan - CEO,
Founder & CEO Zinnov LLC,
Special Session(II): Exploring Gov/Quasi-gov funding TringMe.
sources • Hanuman Tripathi -
• Dr. Sridhar CEO & MD, Infrasoft
• Yuvraj – NSDC, Vembu, CEO,
ZOHO Corp. • Ajay S. Sharma,
• Manish – Kitven CoFounder – Srishti
Moderator: Kishore Soft
• Mohan Rao - DST/TePP Mandyam - CEO,
• R. Dharmaji - SIDBI ImpelCRM • Manav Garg – CEO &
Founder, Eka Software
Moderator: Suresh Narasimha, CEO TeliBrahma
Moderator: Vidya S.
1230 - 1330 hrs Product EXPO Visit Open Discussion Nath - Global Industry
EXPO Centre Hall - Sutra Manager, Digital Media,
(Siddhartha Hall) Frost & Sullivan
Needs of Product Startups
Host: Dorai Thodla – CEO,
iMorph Inc
1330 - 1430 hrs Networking lunch
1430 - 1530 hrs Session XIII: Workshop: Workshop:
Hall – Grand Ballroom Convention Hall Hall - Chanakya
Track Panel - Weapons to fight with 800 pound Gorillas: 7 Ways to milk your Real-World of High tech
Open Source and Cloud SaaS/Cloud Product Product Management
Speakers: Speaker: Speaker:
• Venkat Panchapakesan – VP, Google Dr. Sridhar Vembu – Gabriel Steinhardt -
• Niranjan Maka – Managing Site Director, VmWare India CEO, Zoho Corp. Managing Director,
Chair: Hemir Doshi Blackblot (India Partner
• Simone Brunozzi – Technology Evaneglist, Amazon – Confianzys)
Web Services Co-Founder & Vice
President, IDG Chair: Aditiya Mishra –
• Jeff McNaught – CMO, WYSE Technology Ventures Co-founder, HeadStart
• Hemir Doshi – Co-founder and Vice President, IDG
Ventures
Moderator: Shailendra Singh, Managing Director,
Sequoia Capital
1530 - 1600 hrs Tea/Coffee Break

16 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

 1600 - 1645 hrs Plenary panel – Getting to Plan B - Where you start, is probably not where you will end up
Hall - Kalinga Speaker:
• Sharat Saran – President & CEO, On24 Inc
Moderator: Subinder Khurana, VP and Practice Leader, Enterprise Analytics at Cognizant
1645 - 1745 hrs Session XIV: Plenary Session - Debunking 5 myths of Lean Startups
Hall - Kalinga Speaker:
• Vivek Wadhwa, Director of Research, Center for Entrepreneurship and Research, Duke University
• Mukund Mohan, CEO, BuzzGain
Chair-person: Ashish Gupta, Managing Director, Helion Advisors
1745 - 1800 hrs Closing remarks by Sharad Sharma, Chair – NASSCOM Product forum & the Program Team
Hall - Kalinga
*Subject to last minute changes.

LAYOUT PLAN FOR NASSCOM

PRODUCT CONCLAVE & EXPO 2010

1 ART GALLERY-REGISTRATION AREA 2

30’ x 20’ x 4ht

Stage
Podium

Speaker
Speaker
2 KALINGA MAIN SESSIONS KALINGA HALL

stand
Light

stand
Light
Camera

Camera
900 pax
3 SIDDHARTH-PRODUCT EXPO
Water Counter

Water Counter
4 NETWORKING AREA Follow

Console
Spot

5 CONVENTION HALL Staff Entry Main Entry

6 CHANYAKYA HALL
NETWORKING
7 GRAND BALLROOM AREA 14
29

13
30

12

4
31

22

15

11
32

10
23

16
33

24

17

SIDDHARTH
34

25

18

8
35

7
26

19
36

6
27

20
37

5
28

21

6
4
3
38

2
39

3
1
40

Pool Side
CHANAKYA
GRAND BALL
ROOM

7
Entry

5
Entry Entry Toilet

CONVENTION Toilet

HALL
5
Entry

Speaker
Louge Lift 1 REGISTRATION
G1 G2 G3 G4 G5

G6 Toilet

Meeting
Room
REGISTRATION
Meeting
Room

Meetin
Room g

REGISTRATION
MAGADH LAWNS

MAIN GATE TO HOTEL

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 17

The Faction of
Exhibitors

18 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Exhibitors
Profile

8K Miles
8KMiles is an internet company that is focused on building solutions,
consulting and migration services around Cloud Computing. 8KMiles is an
Amazon Web Services System Integration partner.
http://www.8KMiles.com/cloud
harish@8kmiles.com

Adaptive Marketing
Adaptive Marketing is the Finishing school that prepares product professionals
to become truly groomed product managers through hands-on exercises, real
world case study discussions and practical best practice templates.
www.adaptivemarketing.in
pshah@adaptivemarketing.in

BMC Software
Recognised as the leader in Business Service Management, BMC offers a
comprehensive approach and unified platform that helps IT organisations cut
cost, reduce risk and drive business profit. For the four fiscal quarters ended
June 30, 2010, BMC revenue was approximately USD 1.92 billion.
www.bmc.com/cloud
Milind_Kharkar@bmc.com

Confianzys
Confianzys is a focused entity helping Technology Entrepreneurs to conceive
and build ‘market-driven’ breakthrough products and scale globally using the
Product Management, Customer Management and Marketing Management
principles.
www.confianzys.com
hari@confianzys.com

Creative Riot
TM
CREATIVE RIOT SOFTWARE

Creative Riot Software is a product oriented green software development

company that graduated from an alliance between the Centre for Innovation,
Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad and Microsoft
Corp., India. Currently supported by the CIIE.
www.creativeriot.com
amith@creativeriot.com

Digital River Inc

Digital River’s e-commerce solutions, which are customisable, affordable and
as unique as your company, include the proven features you’ll need to launch
your global e-business.
http://www.digitalriver.com
tmiller@digitalriver.com

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 19

 Dimentrix Technologies
Dimentrix Technologies focuses on building Products and Solutions to enable
and assist in Data Leak Prevention (DLP), Forensics and Fraud detection with
strategic focus on Databases
www.dimentrix.com
kaustubh.kumbhar@dimentrix.com

Edlog
Edlog is a learning solutions company with a focus on delivering engaging
learning solutions and content strategies that are designed to enable
organisational initiatives and drive business growth. sectors: BFSI, Education,
IT/ITES (Special focus on product companies), Retail and Telecom.
www.edlog-solutions.com
boobesh@edlog-solutions.com

Fusion Charts
FusionCharts helps you create stunning charts for web and enterprise
applications. It is the industry’s leading enterprise-grade charting component
with 17,000 customers and 330,000 users.
FusionCharts v3 http://www.fusioncharts.com
sanket@fusioncharts.com

Greytip Software
Greytip Software is an HR and Payroll Software solutions company. These
solutions are available in an on-premise and an on-demand (SaaS) model.
Greytip’s solutions are used by more than 500+ organisations and enable
processing of 3,50,000+ payslip every month.
http://www.greytip.com
girish@greytip.com

Infragistics
The world leader in user interface development tools and experts in the User
Centric Design, empowers developers to build and style User Interfaces for
developing killer apps — applications with extreme functionality, complete
usability and the “wow-factor!”
www.infragistics.com
KPrakash@infragistics.com

Hayagriva Software
Hayagriva Software is engaged in the development of products in the area of
PIM (Personal Information Management) for use worldwide. Products aim to
enhance the productivity of a computer user, and improve the way he works,
learns, or seeks entertainment.
www.yopedia.com
gautam@yohaya.com

IDA Singapore
IDA is a Singapore Government agency that aims to cultivate a vibrant and
competitive infocomm industry, through innovative infocomm technology
development, deployment and usage in Singapore.
www.ida.gov.sg
Sanjay_R_M@ida.gov.sg

Injoos
Injoos is an Enterprise 2.0 collaboration platform that fosters innovation and
improves productivity by combining the power of social networks, document,
project and knowledge management tools.
www.injoos.com
jagdish@injoos.com

20 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

 InnovizeTech
Innovizetech Software’s patent-pending product, Sapience, addresses the
vital organisation need of people efficiency, by automatically sourcing and
analysing Enterprise Effort and Time Productivity.
www.innovizetech.com
shirish@innovizetech.com

Kendra Business Technologies

A Company with a unique business model, having innovative products in the
areas of recruitment management (Resumefox), Mind Mapping (Mindpresto)
and CRM (Leadspresto).
www.resumefox.net
pankaja@kendratech.com

Ma Foi Randstand
Ma Foi Randstad is an international HR service provider. Started in 1992,
the company has grown into a full spectrum HR services provider for clients
worldwide. Generated career opportunities for more than 3, 00,000 individuals
in 36 countries, and has worked for over 250 Fortune 500 organisations.
www.mafoirandstad.com
sandhya.raman@mafoirandstad.com

Meraevents.com
Meraevents.com, First Indian web based portal dedicated to events,
conferences, exhibitions and trade fairs. We offer many unique features,
which would change the way events are organised.
meraevents.com
naidu@meraevents.com

Microsoft
Microsoft BizSpark is a global program designed to accelerate the success of
IT entrepreneurs through software support and create a vibrant IT ecosystem
in the country. The program aims at providing Indian start-ups with software,
support and visibility at a time in their lifecycles when they are most valuable
and least affordable i.e. during their first three years, with no upfront costs
and minimal requirements.
www.microsoft.com
srikantk@microsoft.com

NavisRx
We ‘prescribe’ solutions to businesses to run their respective processes
effectively and efficiently, thereby helping them ‘navigating’ their businesses
to achieve their respective business goals.
www.NavisRx.com
kedar.bagul@NavisRx.com

Nitman Software
Nitman Software is a product development company that provides easy to
use products to simplify complex business processes. Nitman’s flagship
product Talentpool is a recruitment software for corporates in India.
http://www.nitman.co.in
shikha@nitman.co.in

Ohile Technologies
Ohile Technologies deveops and markets products and services in web, mobile
and embedded spheres. Focus: Cross Platform mobile apps in consumer and
enterprise space with web-mobile convergence.
www.ohile.com
manu@ohile.com

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 21

 Pebble Talk
PebbleTalk is an enterprise collaboration and social productivity solution. It is
an Enterprise 2.0 solution that connects teams across geographies, enables
effective communication and collaboration and seamlessly integrates with
existing enterprise systems.
www.pebbletalk.com
santhosh.thrivikraman@thinkcoretech.com

Posidex Technologies
Posidex Technologies helps enterprises during the process of Customer Data
Integration, Data Quality Management and Master Data Management on its
PrimeMatch™ technology platform for Entity Resolution and Analytics.
www.posidex.com
shanker@posidex.com

Ramco Systems
Ramco Systems, part of the USD 875 Million Ramco Group, is a leading IT
company focused on consulting, product and managed services business.
100,000 users from 800+ customer organisations.
www.ramco.com
gopalri@rsi.ramco.com

SociallyOn
SociallyOn provides services to make businesses and people interact and
connect. They offer social media services and solutions dedicated to help
you reach current consumers, drive new leads, and cultivate your business
through social media.
http://sociallyon.com/
sachin@sachinmalhotra.com

R
Srishti Software
progress through creation...
SafeNet Inc.
Founded in 1983, SafeNet is a global leader in information security.
SafeNet protects its customers’ most valuable assets, including Identities,
Transactions, Communications, Data and Software Licensing, throughout the
data lifecycle. More than 25,000 customers.
www.safenet-inc.com.
Vivek.Prakash@safenet-inc.com
Srishti Software
Srishti Software is an innovative and rapidly expanding software house
providing leading-edge technology solutions in Content Monetisation across
all New Media (Web, Mobile, eReaders, iPad, and many more), KREATIO and
Healthcare (PARAS) domains.
www.srishtisoft.com
radhika@srishtisoft.com

Team Buddy
Team buddy Technologies LLP, is a product driven Technology Company,
owned by Core IT and Functional Professionals, successfully making the
project execution easy.
www.teambuddytech.com
asn.murthy@teambuddytech.com

22 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

 ThoughtWorks Studios
ThoughtWorks Studios is a global leader in Agile application lifecycle
management (ALM) tools and advanced Agile training - designed exclusively
for enterprise-wide Agile development success.
http://www.thoughtworks-studios.com/
sapnasr@thoughtworks.com

Unique Identification Authority of India (UIDAI)

The Unique Identification Authority of India will issue a unique identification
number (UIDAI) that can be verified and authenticated in an online, cost-
effective manner, which is robust enough to eliminate duplicate and fake
identities.
www.uidai.gov.in
sanjayswamy.vr@uidai.gov.in

Value Vision Technologies

ValueVision Technologies is an Enterprise Software company with its flagship,
Humane, a Human Capital Management product. Humane helps you convert
your Human Resources into be Human Capital.
http://www.valuevisiontech.com/
anukumar@valuevisiontech.com

Zoho Corp
Founded in 1996, ZOHO Corporation has a broad portfolio of elegantly designed
products and web services. ZOHO Corp provides solutions to multiple market
segments including OEM’s, Government, education, small and medium-size
businesses.
https://www.zoho.com/
Sudhakar.marthi@zohocorp.com

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 23

The Set of
Sponsors

24 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Platinum Sponsors
Ms. Sunanda Ambardar Chak
Director - Marketing
CA (India) Technologies Pvt Ltd
Ground Floor, Vibgyor Tower, Plot C-62
G Block, BKC, Bandra (E)
Mumbai 400051
Maharashtra, India
Tel: 91 22 66413800
Mobile: 91 9820028801
Fax: 91 22 66413810
Email: Sunanda.ambardar@ca.com
Web: www.ca.com/in
Profile
CA Technologies (NASDAQ: CA) is an IT management
software and solutions company with expertise across
all IT environments – from mainframe and physical, to
virtual and cloud. CA Technologies manages and secures
IT environments and enables customers to deliver more
flexible IT services. CA Technologies’ innovative products
and services provide the insight and control essential for
IT organisations to power business agility. The majority
of the Global Fortune 500 relies on CA Technologies
to manage their evolving IT ecosystems. Follow CA
Technologies on Twitter at www.twitter.com/cainc.
NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum
Mr. Gopal Iyengar
Manager Marketing (SaaS)
Ramco Systems Ltd
No. 64, Sardar Patel Road
Taramani
Chennai 600113
Tamil Nadu, India
Tel: 91 44 30904931
Mobile: 91 9840048378
Fax: 91 44 22201859
Email: gopalri@rsi.ramco.com
Web: www.ramcoondemand.com
Profile
Ramco Systems, a part of the USD 800+ million Ramco
Group, is a leading IT company focused on consulting,
product and managed services business. Established in
1989, Ramco Systems is headquartered in Chennai with
14 offices spread across India, US, Europe, Middle East
and APAC. The company focuses on providing innovative
business solutions that can be delivered quickly and
cost-effectively in complex environments. Ramco has
over 100,000 users from 800+ customer organisations,
globally since inception.
Ramco’s key differentiator is its innovative approach to
develop products through its revolutionary enterprise
application assembly and delivery platform - Ramco
VirtualWorksTM. Ramco Systems has seven major
product suites – Ramco Enterprise Suite, Ramco
Enterprise Asset Management Suite, Ramco Aviation,
Ramco OnDemand ERP, Ramco Business Information
Management Suite, Ramco Enterprise Process Suite,
and Ramco Mining. A strong domain knowledge coupled
with proven implementation expertise enables Ramco
to provide specialised solutions in verticals such as
Manufacturing, Real Estate & Construction, Energy &
Utilities, Logistics, Service, BFSI, Aviation, Government
and Defense.
Ramco Systems has been assessed for ISO 9001:2008,
ISO 27001:2005 information security standards, SEI CMMI
SW 1.1 at Maturity Level 5 in 2005 for the development
and maintenance projects. Ramco’s BPO unit is SAS 70
Type II certified.
25
Gold Sponsors
Mr. Srikanth Karnakota
Director – ISV & S+S Strategy
Microsoft Corporation
India Private Ltd
‘Signature’ Building.
Ground & 1st Floor Block E
Embassy Golf Links Business Park,
Off. Intermediate Ring Road,Domlur
Bangalore 560071
Karnataka, India
Email: srikantk@microsoft.com
Web: www.microsoft.com/india/msindia
Profile
Microsoft BizSpark is a global program designed to
accelerate the success of IT entrepreneurs through
software support create a vibrant IT ecosystem in the
country. The program aims at providing Indian startups
with software, support and visibility at a time in their
lifecycles when they are most valuable and least affordable
i.e. during their first three years, with no upfront costs
and minimal requirements; • Get Software: Fast and
easy access to Microsoft’s full-featured development
tools, platform technologies, and production licenses
of server products • Get Support: Professional support
from Microsoft and BizSpark Network Partners around
the world to facilitate them with a wide range of support
resources for software startups • Get Visibility: A
dedicated Website, the BizSparkDB, which highlights
promising companies from around the world every day.
Through their relationship with Microsoft and BizSpark
Network Partners, startups will achieve global visibility to
an audience of potential investors, clients and partners.
The program has impacted 1300 startups since its launch
in India since December, 2008
Company Profile: Founded in 1975, Microsoft (Nasdaq
“MSFT”) is the worldwide leader in software, services
and solutions that help people and businesses realize
their full potential. The company offers a wide range
of products and services designed to empower people
through great software - any time, any place and on
any device. Microsoft Corporation India Private Ltd is
a subsidiary of Microsoft Corporation USA. It has had a
presence in India since 1990 and currently has offices in
16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai,
Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur,
Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi,
and Pune.
26 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum
Mr. Sarv Saravanan
Vice President & Managing Director,
India Center of Excellence
EMC Data Storage Systems India Pvt Ltd
Bagmane World Technology Center – SEZ,
Mahadevapura
K R Puram, Doddanekundi Village
Bengaluru 560048
Karnataka, India
Tel: 91 80 67375000
Fax: 91 80 67376000
Email: Saravanan_Sarv@emc.com
Web: www.emc.com
Profile
EMC Corporation [NYSE:EMC] With 2009 revenues of
USD 14 billion and approximately 43,000 employees,
EMC is the world’s leading developer and provider of
information infrastructure technology and solutions that
enable organisations of all sizes to transform the way
they compete and create value from their information.
We design, build and manage flexible, scalable and secure
information infrastructures with which our customers
are able to intelligently and efficiently store, protect, and
manage information so that it can be made accessible,
searchable, shareable and ultimately, actionable.
EMC information infrastructure is used as the
foundation for implementing information lifecycle
management strategies, securing critical information
assets, leveraging content for competitive advantage,
automating data center operations, reducing power and
cooling costs, and more. By integrating our information
infrastructure and virtualisation technology, we are
able to successfully lead customers on the journey to a
greener, more cost-efficient private cloud.
Our differentiated value comes from: our sustained
and substantial investment in R&D, our thousands of
technical employees around the globe, the industry’s
broadest portfolio of systems, software and services, our
ability to create total integrated solutions – all designed
by us – and our commitment to delivering the best Total
Customer Experience in this or any other industry.
EMC Corporation’s India Center of Excellence is based in
Bangalore, Karnataka.
Mr. Sunder Madakshira Ms. Anna Soriano
Vice President - APAC Channel Sales & Marketing
Marketing and Communications Wyse Technology
SAP Labs India Level 6, 69 Reservoir Street
138, Export Promotion Industrial Park Surry Hills 2010
Whitefield NSW, Australia
Bangalore 560043
Karntaka, India Tel: 61 2 8218 2137
Fax: 61 2 8588 1203
Tel: 91 80 41396947 Email: ASoriano@wyse.com
Mobile: 91 9845158217 Web: www.wyse.in
Fax: 91 80 43296565
Email: sunder.madakshira@sap.com
Web: www.sap.com

Profile
From Walldorf to Wall Street: The SAP Success Story
As the world’s leading provider of business software, SAP
delivers products and services that help to accelerate
business innovation for our customers. We believe that
doing so will unleash growth and create significant new
value – for our customers, SAP and, ultimately, entire
industries and the economy at large. Today, customers
in more than 120 countries run SAP applications – from
individual solutions addressing the needs of small
businesses and midsize companies to suite offerings for
global organisations.
Founded in 1972, SAP has a rich history of innovation
and growth as a true industry leader. SAP currently
has sales and development locations in more than 50
countries worldwide and is listed on several exchanges,
including the Frankfurt Stock Exchange and NYSE under
the symbol “SAP”.
Profile
Wyse Technology is the global leader in Cloud Client
Computing. The Wyse portfolio includes industry-
leading thin, zero and cloud PC client solutions with
advanced management, desktop virtualisation and
cloud software supporting desktops, laptops and next
generation mobile devices. Cloud client computing
replaces the outdated computing model of the unsecure,
unreliable, energy-intensive and expensive PC, all while
delivering lower TCO and a superior user experience.
Wyse has shipped more than 20 million units and has
over 200 million people interacting with their products
each day, enabling the leading private, public, hybrid and
government cloud implementations worldwide. Wyse
partners with industry-leading IT vendors, including
Citrix®, IBM®, Microsoft, and VMware® as well as
globally-recognised distribution and service partners.
Wyse is headquartered in San Jose, California, U.S.A.,
with offices worldwide.

Helping Companies Become Best-Run Businesses

Our vision is for companies of all sizes to become

best-run businesses. In today’s challenging business
environment, best-run companies have clarity across
all aspects of their business, which allows them to act
quickly with increased insight, efficiency and flexibility.
By using SAP solutions, companies of all sizes – including
small businesses and midsize companies – can reduce
costs, optimise performance and gain the insight and
agility needed to close the gap between strategy and
execution. To help our customers to get the most out
of their IT investments so that they can maximise their
business performance, our professionals deliver the
highest level of service and support.

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 27

Innovation Partner
Ms. Arathi Vedantham
Director, Events
Yahoo! India Research & Development
”Torrey Pines”, Embassy Golf Links
Inner Ring Road
Bangalore 560071
Karntaka, India
Tel: 91 80 30774444
Fax: 91 80 30774455
Email: arathiv@yahoo-inc.com
Web: http://in.careers.yahoo.com/
Profile
Yahoo! India R&D was established with a mission to
deliver product and technology innovation to create a
significant business impact globally. The organisation
has invested in specialist talent in key areas like product
managers, user experience designers, architects,
developers, program managers, quality engineers,
service engineers and researchers, to build a world-class
team in India.
Yahoo! India R&D engages in end-to-end product
development from concept through launch. The
research arm, called Yahoo! Labs, focuses on basic and
applied research in the areas of next-generation search,
advertising and large-scale computing systems.
The centre made 191 patent submissions last year and
has undertaken end-to-end development of more
than 20 products to provide best-in-class consumer
experiences and online advertising products for both
global and emerging markets. Some of its well-known
products include Yahoo! Cricket, OMG, Helium, Vertex,
NGD Marketplace etc.
28 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum
Lead VC Partner
Mr. Hemir Doshi
Vice President
IDG Ventures India Advisors Pvt Ltd
7B, 7th Floor, Sobha Pearl
No. 1, Commissariat Road
Bangalore 560025
Karntaka, India
Tel: 91 80 40434836
Fax: 91 80 41329226
Email: hemir_doshi@idgvcindia.com
Web: www.idgvcindia.com
Profile
IDG Ventures India is a USD 150 Million early-stage
venture capital fund investing in technology-related
product and services companies. The fund is part of
IDG Ventures, a global network of technology venture
funds with over USD 3.7 billion under management,
over 220 investee companies and 10 offices across Asia
and North America. IDG Ventures makes investments
on behalf of its Limited Partners, including its principal
investor and sponsor, International Data Group (IDG),
the world’s largest IT media company. By combining the
IDG platform – an unparalleled combination of global
publishing, market research (IDC), and conferences and
exhibition resources - with years of hands-on experience
in early-stage company building, IDG Ventures helps its
investee companies understand their markets better
and penetrate them faster than their competition.
Leading technology companies that IDG Ventures has
invested in include BabyCenter, F5 Networks, Netscape,
Service Metrics and VA Linux in North America and Baidu,
Ctrip, Sohu, Tencent and VinaGame in Asia.
Our India portfolio consists of 3D Solid Compression,
Apalya, Aujas Networks, ConnectM, iCreate, iViZ, Kreeda,
Manthan Systems, Myntra, Ozone Media and Perfint.
Delegate Bag Badge & Lanyard
Sponsor Sponsor
Mr. Andrea Stone Mr. Vijay Shekhar Sharma
Head of Marketing Managing Director
Comviva Technologies Ltd One97 Communications Ltd
A-26, Info City B-121, Sector 5
Sector 34 Noida 201301
Gurgaon 122001 Uttar Pradesh, India
Haryana, India
Tel: 91 120 4770116
Tel: 91 124 4819000 Mobile: 91 9810098197
Mobile: 91 9818650410 Email: vss@one97.net
Fax: 91 124 481 9777 Web: www.one97world.com
Email: andrea.stone@comviva.com
Web: www.comviva.com

Profile
Comviva is the global leader in providing mobile
solutions beyond VAS, enriching the lives of over 600
million mobile subscribers globally. The company offers
extensive portfolio of solutions that address operator
goals of improving cost structures, enhancing customer
lifecycle value and driving revenue.
Comviva transforms operators’ VAS delivery by creating
solutions that optimise performance whilst rationalising
opex and capex investment.
Comviva draws on its extensive experience of deploying
solutions to operators in over 85 markets globally to
develop effective approaches to transforming business
performance.
Profile
One97 Communications Limited is India’s leading Mobile
Value Added Service Company.
One97’s Innovative mobile content, messaging,
commerce services and made-to-order network
applications offer new revenue streams to telecom
operators. Working closely with service providers and
enterprises, it offers customer lifecycle management
and mobile marketing to enhance their profitability.
Championing speed of delivery, One97 thrives on its
widely deployed telecom applications service platform
to deliver scalable, flexible and customised services.
Funded by Intel Capital (Mauritius) Limited, SAIF and
SVB India Capital Partners. One97 also invests and
incubates new mobile technologies start-ups.

One97 Communications was founded in 2000 by Mr. Vijay

Shekhar Sharma, the Company’s Managing Director and
Promoter.

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 29

Networking Lunch
Sponsor
Mr. Mark Iverson
Group Vice President, GlobalDirect
Digital River, Inc
9625 W 76th Street
Eden Prairie 55344
MN, United States
Tel: 1 952 2531234
Mobile: 1 612 6690613
Fax: 1 952 2538497
Email: markiverson@digitalriver.com
Web: www.digitalriver.com
Profile
Digital River Inc., a leading provider of global e-commerce
solutions, builds and manages online businesses for
software and game publishers, consumer electronics
manufacturers, distributors, online retailers and
affiliates. Its multi-channel e-commerce solution, which
supports both direct and indirect sales, is designed to
help companies of all sizes maximise online revenues
as well as reduce the costs and risks of running an
e-commerce operation. The company’s comprehensive
platform offers site development and hosting, order
management, fraud management, export controls, tax
management, physical and digital product fulfillment,
multi-lingual customer service, advanced reporting and
strategic marketing services.
Founded in 1994, Digital River is headquartered in
Minneapolis with offices across the U.S., Asia, Europe
and South America.
30 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum
CIO Track Sponsor
Mr. Raja Ganapathy
Vice President Marketing
Sequoia Capital India
Advisors Pvt Ltd
902, Nicholas Piramal Towers,
Peninsula Corporate Park
Ganpatrao Kadam Marg, Lower Parel
Mumbai 400013
Maharashtra, India
Tel: 91 22 40747272
Fax: 91 22 40747271
Email: raja.ganapathy@sequoiacap.com
Web: www.sequoiacap.com
Profile
Sequoia Capital India currently manages funds
capitalised at close to USD 1.8 billion and invests across
venture, growth and late stage opportunities. It takes a
long term view on investments and plays the role of an
active, value added partner to entrepreneurs, business
families and management teams. Over the last 8 years,
Sequoia Capital India has invested in more than 50
Indian companies including Applabs, Comviva (Bharti
Telesoft), Café Coffee Day, Dr Lal Pathlabs, Firstsource,
Idea Cellular, Just Dial, Quickheal, Shaadi.com and SKS
Microfinance. Sequoia Capital India operates out of
offices in Bangalore, Mumbai and New Delhi.
Globally, Sequoia Capital has an unparalleled track record
of partnering with entrepreneurs to create global market
leaders. Sequoia Capital has been an early investor
in companies such as Google, Cisco, Yahoo, YouTube,
Oracle and Apple Computers. Sequoia Capital maintains
dedicated teams in the US, China, India and Israel.
Associate Sponsors

Mr. Vikram M D Mr. Keshav Prakash

Programs Specialist Director of Sales
Google India Infragistics India Pvt Ltd
Divyasree Omega, Plot No: 13 No. 605-606, 6th Floor, Prestige Meridian-1
Kondapur No. 29, M G Road
Hyderabad 500081 Bangalore 560001
Andhra Pradesh, India Karntaka, India

Tel: 91 40 66193600 Tel: 91 80 41518040

Mobile: 91 9866072201 Mobile: 91 9900214909
Email: vikrammd@google.com Fax: 91 80 41518049
Web: www.google.co.in Email: KPrakash@infragistics.com
Web: www.infragistics.com

Profile
Google is not a conventional company, and we don’t
intend to become one. Our mission – to organise the
world’s information and make it universally accessible
and useful – requires exceptional thinking and technical
expertise. Google has offices around the globe, from
Bangalore to Zurich; regardless of where we are, we
nurture an invigorating, positive environment by hiring
talented, local people who share our commitment to
creating search perfection and want to have a great time
doing it.
Profile
As the world leader in user interface development tools
and experts in the User Centric Design, Infragistics
empowers developers to build and style User Interfaces
that are the foundation for developing killer apps—
applications with extreme functionality, complete
usability and the “wow-factor!”
Infragistics enables immersive user experiences and rich
data visualization in line of business applications across
all .NET platforms — Windows Forms, WPF, ASP.NET and
Silverlight, with innovative UI components; a range of
value-added services including UI testing tools, support,
training and consulting; and UX tools-Quince and Quince
Pro.

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 31

Associate Sponsors
Mr. Richard Harshman
Regional Sales Manager,
Asia Pacific
Amazon Asia-Pacific Resources Pvt Ltd
30 Cecil Street, Level 15
Prudential Tower
Singapore 049712
Tel: 65 6232 2060
Mobile: 65 9125 4603
Email: rick@amazon.com
Web: http://aws.amazon.com
Profile
Amazon Web Services LLC (“AWS”), an Amazon.com
company, offers a completely new way to run virtually any
business that uses technology. Since officially launched
in 2006, AWS has enabled developers and hundreds of
thousands of companies of all sizes across 190 countries
easy access to AWS suite of infrastructure web services
to build their businesses and run their applications in the
cloud. Companies incur no up-front expenses or long-
term commitments, turn capital expense into variable
operating expense, pay only for what is used, add or shed
resources quickly, free up scarce engineering resources
from the undifferentiated heavy lifting of running their
own infrastructure. AWS helps customers focus on work
that truly differentiates their business, rather than
worrying about the infrastructure.
32 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum
Program Guide
Sponsor
Mr. Ramesh Loganathan
VP (Products) & Center Head
Progress Software Development Pvt Ltd
iLabs Centre, 4th Floor, No. 18,
Software Units Layout
Hitech City, Madhapur
Hyderabad 500081
Andhra Pradesh, India
Tel: 91 40 40082000
Mobile: 91 9849042997
Email: rameshl@progress.com
Web: www.progress.com
Profile
Progress Software Corporation (NASADAQ: PRGS)
provides application infrastructure software for the
development, deployment, integration and management
of business applications. Progress Software Corporation
has over 1,870 employees in over 90 countries and
is headquartered in Massachusetts, USA. It has
development centers in many countries the second
largest being located at Hyderabad, India.
PSI is structured on a Centre of Expertise (COE) based
model, where groups are in line with technology
horizontals that work on multiple products/components.
Present COEs include Eclipse based Development tools,
Web based management tooling and Adapters.
Progress Software Corporation builds industry leading
Infrastructure Spanning Application Software, SOA and
Data Infrastructure. PSI has a major contribution in the
development of products which includes: Sonic, Actional,
DataXtend, DataDirect, OpenEdge and Apama.
As a workplace, PSI attempts to build a culture that
is stimulating, fulfilling and entertaining, where
employees have the freedom to work, lead teams and
demonstrate performance. Individuals are encouraged
to have larger-than-work pursuits such as open source
projects, participating in technology forums and time off
for doctoral work.
Engineers at PSI constantly explore new technologies,
prototyping solutions before even opportunities arise
within the Product plans. This thought is regularly shared
in tech talks and seminars organised in this region.
Conference T-Shirt
Sponsor
Ms. Mangal D Karnad
Head – Corp Comm
Tally Solutions Pvt Ltd
AMR Tech Park II, No. 23 & 24,
Hongasandra (Next to Oxford College),
Hosur Main Road
Bangalore 560068
Karntaka, India
Tel: 91 80 66282559
Mobile: 91 9902016165
Fax: 91 80 30228775
Email: mangal.dk@tallysolutions.com
Web: www.tallysolutions.com
Profile
Since its inception in 1986, Tally Solutions has simplified
business processes and enhanced the productivity of
small and medium-scale enterprises with its powerful
business accounting and inventory management
software.
The company’s tremendous progress is validated by
various research agencies and media houses who have
named Tally as one of the fastest-growing software
product companies in India.
Guided by its core philosophy ‘Power of Simplicity’,
Tally Solutions has pioneered the code-less concept in
accounting and business management software and
continues to improve by leveraging new technologies to
offer innovative features and capabilities.
The sphere of operations currently spans the Middle
East, Africa, the Indian sub-continent, Asia-Pacific and
the UK.
For its simplicity in use, versatility in its technology –
Tally has been the recipient of a number of awards and
accolades - the prestigious IT National Excellence Award;
360 Magazine’s Golden Rhino Award; Franchise Award
for best in Education Coaching & Training; VARIndia
Star Nite Award for Best Financial Software to name
a few. The latest being the CRN Outstanding Channel
Contribution Award 2010.
NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum
Conference Notepad
Sponsor
Mr. Gowrish Prabhu
Head - Marketing
Infrasoft Technologies Limited
SDF III, Unit No. 86 – 87
SEEPZ, Andheri (East)
Mumbai 400093
Maharashtra, India
Tel: 91 22 67764000
Mobile: 91 9619226664
Fax: 91 22 67764040
Email: gowrish.prabhu@infrasofttech.com
Web: www.infrasofttech.com
Profile
InfrasoftTech is a software products, solutions and
services provider focused on BFSI sector. For over a
decade now, InfrasoftTech has been bringing about
transformational change in the business models and
size of the enterprises it serves. An SEI CMMi Level
5 company, ISO 27001 and ISO 9001:2008 certified
company with product development experience of 2500+
years; we have positively impacted the businesses of
over 200 clients globally.
InfrasoftTech’s OMNIEnterprise™ suite of solution
includes – Core Banking Solution, Microfinance Solution,
Anti money Laundering Solution, Lending Management
and Islamic Banking & Finance Solution.
Our Consulting Services division delivers assured benefits
of our proven global delivery model to our customers:
• In over 200 software services projects delivered in
the last five years, our customers have benefited in
launching improved productivity and reduced total
cost of operations
• We provide a wide range of services, including
architecture-based custom development and
enhancement, Business Intelligence, Business
Process Management, Migration and Integration
Services, Content Collaboration,
• Customer Relationship Management, Data
Management, Testing Services and Application
Managed Services
InfrasoftTech’s corporate office is located in Mumbai,
India and has offices and partners in Malaysia, Indonesia,
Philippines, Cambodia, London, United Kingdom, Channel
Isles, Dubai, Bahrain, Oman, Nigeria, Kenya, Ethiopia,
Ghana and a growing presence in the Americas.
33
Networking Dinner
Sponsor
Mr. Alok Mittal
Managing Director
Canaan Partners
508 Time Tower, Sector 28
M G Road
Gurgaon 122001
Haryana, India
Tel: 91 124 4301841
Mobile: 91 9810648825
Fax: 91 124 4301850
Email: amittal@canaan.com
Web: www.canaan.com
Profile
Canaan Partners is a global venture capital firm
specialising in early-stage information technology and
life sciences investments. Since 1987 Team of Canaan
Partners does not just invest money in a company but
also invest time, experience, intimate knowledge, wide
connections and team approach in every venture we
take on. Our goal is to create lasting partnerships with
entrepreneurs and management teams who have the
same drive to succeed as we do.
Canaan’s investment team works hand-in-hand with
entrepreneurs to provide salient business advice and
guidance. Each of our investors has had operating
success before joining Canaan Partners. Using our
collective experience in technology and healthcare, we
guide our portfolio companies toward winning solutions.
Most of us have worked together for more than 10 years;
in an interconnected world, we rely on teamwork more
than ever.
Venture Catalysts
Canaan is committed long after the initial investment
and we work hard to help companies grow over time.
Over the years, Canaan has invested in more than 225
companies, many of them going on to become leaders in
their respective industries. Our investment capabilities
range from USD 4 million to USD 20 million, and we
have the ability and the team to invest in any stage
of development from seed financings to late stage
investments.
We were early investors in Bharat Matrimony,
CommerceOne, Match.com, DoubleClick, Northstart
Neuroscience, acme Packet, and Peninsula
Pharmaceuticals, along with dozens of other market
leading companies.
34 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum
Conference Pen
Sponsor
Ms. Radhika Sridharan
R
Srishti Software
Manager – progress through creation...
Corporate Communication
Srishti Software Applications Pvt Ltd
L-174, 6th Sector, HSR Layout
Bangalore 560034
Karnataka, India
Tel: 91 80 66143800
Mobile: 91 9845724013
Fax: 91 80 41109064
Email: radhika@srishtisoft.com
Web: www.srishtisoft.com
Profile
Srishti Software is a leading software products company
providing cutting edge technology solutions in the twin
areas of Content Monetisation across all New Media and
Healthcare domains.
KREATIO www.kreatio.in - Monetizing content across all
New Media (Web, Mobile, eReaders, iPad and many more)
• Kreatio: Platform for Web Content Monetisation,
Management and Publishing System delivering a fully
functional web site • RAE: Registration, Authentication
and Entitlement Rights Management for subscriptions
of online media publications • LeadGen: Lead Generation
platform using contents • MSM: Micro Sites Management
by non IT professionals for Events’ Micro Sites
• Utilises the Power of 7 and the perfect 10 monetisation
framework providing ‘Winner’s Edge’ for our clients.
PARAS www.parashmis.in – Healthcare Management
Information System
• Patient Administration System [PAS] along with, end-
to-end, Revenue Cycle Management [RCM] & Customer
Relationship Management [CRM] • Healthcare Centric
ERP Systems - HR, Materials, Assets, Finance & Support
• Ancillary Para Clinical Systems - LIS, RIS, PACS, Blood
Bank, Cord Blood Bank, Eye Bank, Diet, CSSD & Therapy
• EHR Centric Clinical Information Management System
[CIMS] - Nursing, Clinician, Operation Theatre & ICUs
• TeleMediCare, Disease Registry, Clinical Pathways
& ISABEL Clinical Decision Support System [CDSS]
• Portals - Patient, Consultant, Public Health & eHealth
Governance Framework
Media Partners
Mr. Ajay Dhoundiyal
Cyber Media India Limited
B-35 Sector-32, Institutional Area
Gurgaon 122001
Haryana, India
Tel: 91 124 4822222
Mobile: 91 9810690745
Fax: 91 124 2380694
Email: ajaydh@cybermedia.co.in
Web: www.cybermedia.co.in
Profile
CyberMedia is the largest specialty media house in South
Asia and amongst India’s top five magazine publishers.
The group’s Media business includes 15 publications
including Dataquest, PCQuest, Voice&Data, BioSpectrum
(India and Asia), Living Digital, Global Services, DQ
Channels, DQ Week (Delhi, Chennai, Mumbai and Kolkata),
Voice & Data Connect, DARE and Hallsbury’s Law. The
group has twelve websites led by www.ciol.com, India’s
largest technology website. CyberMedia Events, the
region’s largest organiser of IT events, conducts over 100
events every year. CyberMedia produces two knowledge
based weekly TV programs. CyberMedia reaches out to
a community of over 1.5 million people. Its brands have
consistently been leading in their respective domains.
Its Media Services include IDC India, the leading IT and
telecom research company in the region; and Content
Matrix which provides through its operating units (TDA
Group, Publication Services and CyberMedia Services)
creative custom media solutions for today’s global
marketplace ranging from global marketing programs
and custom publications for enterprises to content
management, editorial and production services for
publishers.
NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum
Mr. Vinay PG
Events Manager
SiliconIndia
No.124, 2nd Floor, Surya Chambers
Airport Main Road, Murgesh Palya
Bangalore 560017
Maharashtra, India
Tel: 91 80 43402000
Mobile: 91 9886614363
Fax: 91 80 43402010
Email: vinay@siliconindia.com
Web: www.siliconindia.com
Profile
SiliconIndia is a 12-year old media firm.
SiliconIndia magazine, published from Silicon Valley,
USA. covers business, technology and entrepreneurship.
Our readership builds from CIOs, CTOs, CEOs and market
influencers like fund capitalists, technology adopters
and analysts.
Our India magazine, The Smart Techie, published from
Bangalore, empowers technology leaders for tomorrow.
Over the last one decade, SiliconIndia.com has emerged
as the most trusted source for news and information for
professionals. The portal has a global ranking of No.4
in the IT News & Media category. With over 3 million
registered users, SiliconIndia.com is the fastest growing
portal and is ranked among the top 120 websites most
trafficked from India.
SiliconIndia also organizes several events both in the
U.S. as well as India. Our events have long delivered
clear and intelligent insight into the critical trends
shaping the future of technology. Our events are an
ideal platform for marketers to connect with targeted,
qualified communities of buyers and customers;
delivering measurable results that help companies
generate leads, shorten sales cycles and grow revenues.
SiliconIndia Events, Website, and Magazine offer a
powerful combination that empowers professionals to
challenge convention and create the future.
35
Start-up Ecosystem Social Media Partner
Partner
Mr. Aditya Mishra Mr. Aditya Gupta
Director & Co-Founder iGenero Web Solutions Pvt Ltd
HeadStart Network Foundation 201, Suryakiran Complex
Golden Square Business Center, Sarojini Devi Road
102 Eden Park Secunderabad 500003
20, Vittal Mallya Road Andhra Pradesh, India
Bangalore 560001
Karnataka, India Tel: 91 40 64541054
Mobile: 91 9885023430
Tel: 91 9892937394 Fax: 91 40 40211054
Mobile: 91 9967550984 Email: adityaaguptaa@igenero.com
Email: aditya@headstart.in Web: www.igenero.com
Web: www.headstart.in

Profile
HeadStart Network Foundation is a NPO focused on the
mushrooming start-up ecosystem in India. Our objective
is to create more start-ups and make existing ones more
productive.
Start-up Saturday is an initiative within HeadStart which
brings together the local entrepreneurial ecosystem
at a common platform on the 2nd Saturday of every
month across eight cities – Bangalore, Mumbai, Delhi,
Hyderabad, Pune, Kolkata, Chennai & Chandigarh.
Our online forum is one of the largest in India in terms
of members and conversations on entrepreneurship and
start-ups.
The USP of HeadStart that is the primary differentiator
from every other similar organisation is that, we are a
100 per cent volunteer driven movement. Every one of
our volunteer has a day job and is associated with start-
ups at multiple levels.
Profile
A young bunch of individuals, we are what you might want
to describe as an epitome of ingenuity. We mainly offer
services in the field of Web Services and Social Media.
iGenero began its quest for internet immortality in 2009.
In time, we have done loads of work and yet we manage
to regain a childlike enthusiasm for every new project
that comes our way, each and every time. Perfection is
something we strive for, always. We are forever focused
on creating unique and impacting spaces for companies
to leverage and optimise their businesses online. Our
emphasis lies in creating idea based online platforms
to enhance and deliver core business bottom lines of
organisations. From conceptualisation and designing
online models to developing and implementing them
and creating the right noise about it on the web, we
assist organisations in every step on the way to create
an effective and reliable online platform.

36 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Community Partner
Mr. Kaushik Satish
Manager, Communications
National Entrepreneurship Network
No. 2, Regent Place, Thubarahalli
Varthur Main Road
Bangalore 560066
Karnataka, India
Tel: 91 80 41689192
Mobile: 91 9886097807
Email: Kaushik@nenglobal.org
Web: www.nenglobal.org
Profile
The nonprofit National Entrepreneurship Network was
established in 2003 with a mission to create and support
high-growth entrepreneurs, driving job-creation and
economic growth in India.
NEN represents India’s largest, most vibrant community
of new and future high-growth entrepreneurs. Today,
NEN’s community comprises over 512 top-tier academic
institutes, 1200 faculty leaders, 70,000 student
members, and the newly-launching E Clubs for NEN
Alumni and non-student members across several cities
in India. NEN provides critical support to start-ups
and early-stage entrepreneurs through high-impact
mentoring; access to entrepreneurship education; fast-
track access to incubation and funding; and learning tools
and materials. In addition, NEN runs Entrepreneurship
Week India, Asia’s largest entrepreneurship-awareness
campaign. In 2010, E Week India featured over 4500
events engaging more than 600,000 participants.
NEN was co-founded by IIT Bombay; IIM Ahmedabad;
BITS Pilani; SP Jain Institute of Management & Research,
Mumbai; Institute of Bioinformatics and Applied
Biotechnology, Bangalore.
It is an initiative of the Wadhwani Foundation, a
philanthropic initiative of Dr. Romesh Wadhwani,
Chairman of the Symphony Technology Group, and has
offices in Bangalore and Mumbai.
Join our community: www.nen360.org
NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum
Registration Partner
Mr. Vikram Bhaskar
Business Development Manager
Tenmiles Corporation
Jhaver Plaza, 1st Floor
1A Nungambakkam High Road
Chennai 600034
Tamil Nadu, India
Tel: 91 44 28310000
Mobile: 91 9962807245
Email: vikram@tenmiles.com
Web: www.tenmiles.com
Profile
Tenmiles is a young and vibrant software development
firm based out of Chennai, India.
From enabling the world’s best design agencies to
churn out great screensavers and taking away the pain
from customer support to making conferences sell out,
Tenmiles makes software that works right, looks cool
and, just like superman, once again saves the day.
With a client-base extending across the world, ranging
from small-medium businesses to Fortune 500
companies, Tenmiles develops software products aimed
at adding value to the manner in which businesses and
individuals make use of the web.
These products include doattend, an online event
registration service, Helpdesk Pilot, a web based
customer support & ticketing application and TeamTalk,
a secure corporate instant messenger.
doattend is the official registration partner for NASSCOM
Product Conclave 2010 and was instrumental in managing
event registrations, selling tickets and providing
delegates with a pleasurable registration process.
37
Online Partner Supporting Partners

Mr. Shradha Sharma Mr. Tapan Garg

YourStory.in CIO Association of India
503 B, Al Bahar Society P-1, Gem Wellington
170 Veer Savarkar Marg, Mahim West Airport Road
Mumbai 400016 Bangalore 560017
Maharashtra, India Karnataka, India

Mobile: 91 9900096131 Mobile: 91 9972590368

Fax: 91 80 40977395 Email: tapan@cioindia.org
Email: shradha@yourstory.in Web: www.cioindia.org
Web: www.yourstory.in

Profile
YourStory is the first comprehensive online media
platform that profiles entrepreneurs from across sectors
and across the country. With over 50,000 registered
members, in a short span of time YourStory has become
a part of Indian entrepreneurs and investors daily
read. Two flagship property of YS are TechSparks and
Sociopreneurship India.
Profile
The CIO Association of India (CAI) is India’s leading
independent organisation serving the interest of CIOs
and IT Decision Makers in the country today. CAI serves
as the leading voice of the Indian CIOs with industry,
government, media and other bodies in the eco-systems.
CAI is a not for profit body.
In partnership with Indian School of Business (ISB); CAI
has recently launched an independent initiative; ‘The CIO
Academy’ to create the next generation of CIOs who will
think beyond the traditional role of the IT organisation
and guide their firms towards IT-enabled business
transformation, innovation and global leadership.

The CIO Research Center (CRC) is the latest independent

initiative by the CAI founding team to provide in-depth
research, analytics and advisory services to CIOs and
Technologists. The CIO Research Center is focused
on helping CIOs make the right technology decisions,
both strategic and tactical. Thus, CRC helps CIOs add
business value to their organisations as well as assisting
technology providers with insights on how to serve their
customers better.

The Indian CIO community and beneficiaries of the above

independent organisations use GreatCIO (www.greatcio.
com) as their niche on-line social network. In-fact today
GreatCIO is the world’s largest social network of CIOs,
CTOs and IT Leaders.

38 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum

Ms. Padmaja Ruparel Mr. Thiyagarajan M
President Mobile Monday Bangalore Trust
Indian Angel Network No. 57, KHB Colony, 5th Block
301-302, 3rd Floor, Delhi Blue Apartments Koramangala
On Main Ring Road Bangalore 560095
New Delhi 110029 Karnataka, India
Delhi, India
Mobile: 91 9945491047
Tel: 91 11 40755713 Email: rajan@momobangalore.org
Mobile: 91 9810069861 Web: www.momob.in
Fax: 91 11 41628863
Email: padmaja@indianangelnetwork.com
Web: www.indianangelnetwork.com

Profile Profile
Indian Angel Network (IAN), India’s first and largest MoMoB is a community (an interest group) of
business angel network, brings together successful professionals interested in the mobile industry in India.
entrepreneurs and CEOs who comprise the who’s who It is registered as a not for profit organisation and
of Indian industry. They share a passion to enable more functions with voluntary efforts of participants, these
early stage businesses to create scale and value. By efforts are coordinated by the founder trustee. It is
focusing on startups, the network addresses the current recognised as a driver of an emerging mobile technology
acute lack of funds available to early stage companies. eco-system in India comprised of breed of mobile
technology entrepreneurs, global investors and the new
Indian Angel Network currently has over 130 members mobile technology adopters.
drawn from across the country and some from overseas,
including leading lights from diverse sectors (information
on www.indianangelnetwork.com). Members include
people such as Saurabh Srivastava, Pramod Bhasin,
Raman Roy, Rajiv Luthra, Jerry Rao, Ashok Trivedi,
Pradeep Gupta, Harish Mehta, Sunil Munjal, Arvind
Singhal and institutions such as IBM, Intel, Sequoia
Capital, etc. The Network has met with early successes
and has already invested in 22 companies across
sectors like IT, Intellectual Property, Mobile, Hospitality,
Education, Consumer Internet, Robotics etc. And our
investors have already started realising returns on
their investment. The last one gave 5X return on their
investment over a period of 15 months! The network has
operations in Delhi, Bangalore, Mumbai and Pune.

The network represents a unique aggregator of thought

leaders who have created huge disproportionate
wealth and are agile decision makers. The membership
represents the leaders from different industry sectors
and domains and is a very distilled group of people
who are focused on high networth investment options,
strategic planning for companies and leading industry
initiatives.

NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum 39

Supporting Partners

Mr. Amarinder Singh Mr. Ashish Sinha

Open Coffee Club Bangalore PluGGd.in
A-109, MayFlower, Samay Vihar, Sector-13
Brigade Millennium Rohini
J.P. Nagar, 7th Phase New Delhi
Bangalore 560078 Delhi, India
Karnataka, India
Tel: 91 11 47542574
Tel: 91 80 41301242 Mobile: 91 9560144744
Mobile: 91 9343171420 Email: ashish@pluggd.in
Email: amarinder@occbangalore.org Web: www.pluggd.in
Web: http://bangaloreocc.blogspot.com

Profile Profile
Essentially Open Coffee Club is a global cult for people Pluggd.in (Pi) is the place to see what’s going on deep
who love start-ups to hang out and meet. inside the rice fields and animal sheds these days. We
showcase the upcoming technology and business start-
OCC Bangalore is a strong grassroots community
ups from Asia (India, China, Bangladesh, Singapore and
of aspiring and early stage entrepreneurs and
more) who have the potential to become Google(s) and
entrepreneurship enthusiasts. It is also an inclusive
Twitter(s) of tomorrow.
community platform for other key constituents: early
stage companies, established entrepreneurs / technology
Our readership is primarily composed of entrepreneurs,
companies, funds, investors and bankers, professionals
VCs, techies, Business Grads etc; and we work closely
and technologists, freelancers and consultants,
designers, media folks, students and service providers with the entrepreneurial community to help building
to the ecosystem. kickass stuff! And if you are one of those who are ticking
with energy to explode in the near future, pluGGd.in will
OCC Bangalore is a place to meet and share with your definitely find you.
peers, mutually solve problems and share joy, learn from
those you look up-to (and with others in the ecosystem),
especially with whom you are not able to reach and
connect for whatever reasons such as lack of access,
time, awareness, etc. It is also the right forum when
successful entrepreneurs and such others want to give
back to society and nurture the aspiring entrepreneurs
of immediate tomorrow.

OCC Meets: Includes various effective formats and un-

conference improvisations: Generic Meets, Theme /
Guest Meets, Special Meets and Coffee Table Meets.
These meets bring lots of energy together, synthesise
value and help entrepreneurs connect the dots.

Unique OCC Initiatives

• OCC Mobile App Incubation Program: Helping and
accelerating OCC members build and monetise
mobile apps along with existing ‘OCC Member
Mobile Development Companies’.
• OCC Co-founder Hunt and Team Building Program:
Helping entrepreneurs build Start-up Teams.

40 NASSCOM Product Conclave – http://www.emerge.nasscom.in | An initiative by NASSCOM Product Forum


Mr. Ravindranath P
Executive Director
The Indus Entrepreneur
Bangalore Chapter
3rd Floor, A-Wing, Divyasree Chambers
Langford Road
Bangalore 560025
Karnataka, India
Tel: 91 80 41474567
Mobile: 91 9844090915
Fax: 91 80 41474570
Email: ravindranath.p@tiebangalore.org
Web: www.bangalore.tie.org
Profile
The Indus Entrepreneurs (TiE) is a global not-for-profit
organisation focused on promoting entrepreneurship.
TiE helps budding entrepreneurs through advice,
guidance and assistance from successful & experienced
entrepreneurs and professionals.
Our greatest strength is our network through 53 cities
in 13 countries (15 in India) with 15,000 members and
more than 2,500 charter members that consists of many
participants in the entrepreneurial ecosystem, successful
and experienced as well as budding entrepreneurs,
venture capital firms, angel investors, etc.
We make continuous efforts to interconnect this
network that allows us to deliver real value to all our
constituents.
The membership structure of TiE includes
Charter Members, who are invited based on their
accomplishments and willingness to help the next
generation of entrepreneurs. The associate membership
of TiE is open to anyone who pays nominal dues and
can thus access the various activities and services that
help them become better informed and connected
entrepreneurs.
Charter members benefit and derive satisfaction
by helping budding entrepreneurs. They also get
opportunities to participate in start-ups as well as
network with peers in the global business eco-system.
Associate members benefit from the education,
knowledge, inspiration, guidance, mentoring and most
importantly, the global connectivity that the TiE platform
can provide.
NASSCOM Product Conclave – http://www.communities.nasscom.in | An initiative by NASSCOM Product Forum
Blog Partner
Mr. Nirav Sanghavi
Founder and CEO
BlogAdda.com
B – 512, Kanara Business Center
behind Everest Gardens
Laxmi Nagar Ghatkopar (E)
Mumbai 400075
Maharashtra, India
Tel: 91 22 25005771
Mobile: 91 9821235522
Email: nirav@blogadda.com
Web: www.blogadda.com
Profile
BlogAdda.com is the largest community of bloggers
in India. We provide a platform to showcase Indian
bloggers and help them promote to a large audience.
BlogAdda has features that helps bloggers connect to
other bloggers thereby forming a powerful network. For
readers, there is a brilliant variety of content aggregated
in a variety of useful forms.
BlogAdda helped organise the first ever bloggers meet
with a political party on the eve of election in India and
is also credited for the first Internet-Radio association
in the country with Radio One, Mumbai for our famed
Perky Tweets on twitter that currently generates more
than 3000 humor tweets every week by the Indian
twitter users. We are among the top 50 brands in India
known for the most effective usage of Social Media and
conversations on Twitter and Facebook. BlogAdda is
associated with premier events across the country and
were the only Media Partners from India to partner with
Blog World Expo, the largest blogging and New Media
conference at Las Vegas.
BlogAdda represents the Indian bloggers and is the voice
of Indian Blogosphere.
41
One Step
Closer..

...To the USD 12

billion vision
• Commemorating the growth and momentum of the Indian Software
Product Industry
• Bringing together the entire software product ecosystem together once
again on 9th and 10th November 2011 to examine, look ahead at the
prospective landmarks and the next set of challenges
• A perfect platform for the start-ups to gain from the stalwarts
• It’s all about building ideas into products, and products into business
• Be there.... Be in the evolving product space

International Youth Centre

Teen Murti Marg
Chanakyapuri
New Delhi 110 021, India
T 91 11 2301 0199
F 91 11 2301 5452
E research@nasscom.in
W www.nasscom.in