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Post Graduate Program in Management (2010 -11) Tentative Course Outlines of Electives IT/OPS ELECTIVES e

Post Graduate Program in Management (2010 -11)

Tentative Course Outlines of Electives


e - Business for Global Enterprises

Introduction to E-Commerce: Definition – Forces Fueling E- Commerce- Industry framework –types – Internet Service Providers – Internet Access providers – Internet Vs. Online Services; WWW: Concepts – Technology – Applications – Electronic Payment Systems: Electronic Payment Technology – Digital Cash – Electronic check – On –Line Credit Card; Electronic Commerce and Banking: Changing dynamics in the Banking Industry – Home Banking Implementation Approaches – Open Vs Closed Models – Management issues in online Banking Electronic Commerce and Retailing – changing retail Industry Dynamics – Online publishing Strategies – Approaches – Advertising and online publishing – Digital Copyrights and Electronic publishing; Intranets and Supply Chain Management: Supply chain Management – Managing retail Supply Chains – Supply Chain application Software – Internets and customer asset Management – Customer asset management basics – online sales force – online customer service and support – Technology and Marketing Strategy; Internets and Manufacturing: Integrated Logistics, - agile Manufacturing – Emerging Business requirements – Manufacturing Information Systems – Intranet Based Manufacturing logistics management; Internets and Corporate Finance: Financial Systems – Financial

Intranets – Software modules in Financial Information System – Transaction Accounting

– Inventory Accounting Payment Management – Treasury and Cash Management –

Human Resource Management System – Size – structure of Financial software Markets

– The Corporate Digital Library – Intelligent Agents.

Knowledge Management

Course Description

In the quest for sustainable competitive advantage, companies have finally come to realize that technology alone is not sufficient. With technology, knowledge is also a vital element. It is in unchaining knowledge that lies in the company’s people, processes, and experience which is essential for survival. This course teaches you the essential principles of knowledge management. It illustrates how KM and CRM technologies work, and how they impact the IT infrastructure. It also shows the path to use team- building and goal-setting exercises to create excellent KM/CRM projects and how to align ebusiness strategy and technology choices. The Knowledge Management is an advanced training program and requires proper preparation before conducting the class.

Introduction to Knowledge Management

Defining Knowledge Management

Three pillars of Knowledge Management

Objectives of knowledge management

Knowledge management perspectives

Essential Terms

Principles of Knowledge

Business Environment

KM and the e-Business Space

Significance of Knowledge Management

Evolution of Knowledge Management




Knowledge Management Technology Scene

Management Challenges

Critical Success Factors

Information Security and Risk Management

Outline -

Introduction To Security Risk Analysis and Risk Assessment

Introduction To The COBRA Approach

COBRA Risk Consultant Features

The COBRA Security Risk Assessment Process

COBRA Module Manager

COBRA Risk Assessment & Security Risk Analysis Knowledge Bases

Other COBRA Products

Strategic Management of Information Technology


This course is aimed at developing an understanding of use of information technology as a strategic tool for business management. The course focuses on development of information technology leadership.

Course Contents:

Key Issues in Information Systems Management and the Role of the CIO; Analytical Framework for Strategic IT Initiatives; Sustaining Competitive Advantage by use of IT; Creativity, Learning Organizations and Role of Information Technology in Business Transformation. Information Partnerships; Managing in the Market space; National Information Infrastructure and IT Policy at the National Level; Planning for Strategic IT Resource; Managing the IT Function; Outsourcing IT Function.

Enterprise Information Systems

This course is designed to provide an advanced introduction to the management of enterprise information systems - with a specific focus on issues related to the interaction between organization design and the design of enterprise information systems. We will explore the relationship between the strategic intents of firms and their design of the enterprise information infrastructure. The course will be executed with an instructor

guided self-learning philosophy, and by design, attempts to strike a balance between conceptual learning and exposure to practical issues through a case-based pedagogy.

Business Analytics

Introduction to Business Analysis

• Role of a Business Analyst

• Ingredients of a Business Analyst

• Why a Business Analyst?

• Structure of Development Team

• Position of a Business Analyst in the development team

Social Media, Online Advertising and Web Analytics

Online advertising is a form of promotion that uses internet and worldwide web for the expressed purpose of delivering marketing messages to attract the customers.Web analytics tools make it possible to track everything from page hits to visitor demographics to advertising ROI. However, the key to success is not just obtaining accurate and plentiful data — it knows how to use that information to your advantage. If you’re not making optimal use of your findings, it could be costing you money, customers and your competitive edge. Advanced Web Analytics goes beyond the platform and empowers you to master the discipline. Not only will you learn what to measure and how to measure it, but you’ll also discover how to analyze the data and use it to optimize your website and campaigns.

Process Reengineering & Management

Business Process Reengineering is a discipline in which extensive research has been carried out and numerous methodologies churned out. But what seems to be lacking is a structured approach. In this paper we provide a review of BPR and present ‘best of breed ‘ methodologies from contemporary literature and introduce a consolidated, systematic approach to the redesign of a business enterprise

Logistics & Supply Chain Management

Introduction to Supply Chain Management

If your company makes a product from parts purchased from suppliers, and those products are sold to customers, then you have a supply chain. Some supply chains are simple, while others are rather complicated. The complexity of the supply chain will vary with the size of the business and the intricacy and numbers of items that are manufactured

Course Contents

Evolution, Definition & Importance of Supply chain management in overall organization’s value chain; Customer focus in supply chain; Developing supply chain as competitive focus by customer satisfaction & corporate profitability; Role, objectives & policies of purchasing in supply chain; Strategic Decision in Supply chain – Facility decision, Transportation decision, Supplier decision, Distribution channel design decision, Communication flow decision & inter-functional & inter-organizational cooperation decision; Managing the supply chain; Role of IT in SCM; Global supply chain management; Performance measurement in SCM.


Business Intelligence Concepts

"The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal."BI – as an umbrella term used to describe "concepts and methods to improve business decision-making by using fact-based support systems."In short, business intelligence is about taking all of the data in your organization and presenting it in a way that connects various facts to one another. You drill through those facts, constrained by their real-world relationships, so that you can make smarter decisions about how to manage your company. There are really two main goals behind modern BI:

1. Put as many facts as possible in front of decision-makers, but organize and connect those facts so that their relationships are obvious and can be explored.

2. Make these facts available to as many people as possible, since ultimately every employee in a business makes decisions that affect the organization.

Data Analysis (Spreadsheet based modelling)

It is an introductory course in spreadsheet-based modeling and data analysis that focuses on developing practical spreadsheet models to evaluate situations and support decision making. The primary objective is to enable you to use your analytical skills quickly and effectively in a typical business environment. A variety of data analysis and decision problems will be introduced that span a broad range of business applications. To address these problems, we will develop spreadsheet models via active learning exercises that incorporate relevant concepts from probability, statistics, and constrained optimization. This course is largely hands- on, with the majority of class time spent actively in the computer lab. Microsoft Excel (Office 2007 version) is the tool we will use.

BI Strategy & Roadmap concepts with exercises

BI Roadmap Lifecycle

A BI Roadmap describes a proposed path of BI evolution in pursuit of implementation of an information delivery strategy. A BI Roadmap is often the end result of conducting a comprehensive BI program assessment, which qualitatively and quantitatively describes: first the Current State of an existing information delivery environment

(“Where are we today”), then is followed by the Future State vision of what the organization would like their information delivery environment to be (“Where do we want to be tomorrow”). In essence, the BI Roadmap life cycle begins with the Current State assessment, followed by the Future State assessment, and then ends with the Roadmap that describes how the organization plans to proceed from Current State to Future State.

plans to proceed from Current State to Future State. Figure 1: The BI Roadmap lifecycle consists

Figure 1: The BI Roadmap lifecycle consists of three sections depicting the logical flow throughout the entire BI Roadmap lifecycle -- Current State assessment, Future State assessment, and Roadmap. A BI Roadmap charts the “how-to” path toward establishing or improving all of the necessary BI “moving-parts” to achieve the Future Vision. These BI moving-parts are many -- including architecture, processes, data, teams, vendors, budgets, technologies, meta-data, training, sponsors, models, users, governance, dashboards, etc. Once fully inventoried, the complete list of moving-parts is usually long and extensive, which can easily make a comprehensive BI Roadmap cumbersome, overly complex, and difficult to manage.

Complete Roadmap Cycle -

can easily make a comprehensive BI Roadmap cumbersome, overly complex, and difficult to manage. Complete Roadmap

BI Project Management

This course is intended to introduce you to the essentials of Project management from IT industry perspective: how IT projects are planned and monitored and what strategies and methods project managers can use to successfully manage projects in today’s dynamic environment. Specifically the course goals are:

To define the strategic goals of IT project management. To introduce you to the key elements of Project Management. To provide a sound conceptual and theoretical “tool kit” for planning, organizing and controlling projects. To advance your understanding of the Project Management processes and framework.

Introduction to RDBMS

A relational DBMS is special system software that is used to manage the organization, storage, access, security and integrity of data. This specialized software allows application systems to focus on the user interface, data validation and screen navigation. When there is a need to add, modify, delete or display data, the application system simply makes a "call" to the RDBMS.

To learn concepts and implementation of Database Management Systems. Participants should be able to design for any business application:

§ Logical Data Model

§ ER Diagram

§ Physical Data Model

Participants should be able to manage large volume of data using complex SQL statements.

Introduction to Datawarehousing

A data warehouse is a subject-oriented integrated time-varying non-volatile collection of data that is used primarily in organizational decision making.

Outline _Introduction to Data Warehousing _Star schema _Snowflake schema _Galaxy Schema – Fact Constellation _OLAP: Online Analytical Processing

_Multidimensional Data Model _Roll-up & Drill-down _I3 Demo

Knowledge Management

An organization's true competitive edge is the knowledge it holds—knowledge that is often contained in the minds of individuals where it can't be shared or improved and, frequently, is lost when those individuals leave the organization. A well-designed and implemented Knowledge Management program is essential for aggregating disconnected pockets of information to strengthen the effectiveness of an organization. In this course, you develop the skills and processes to build KM solutions that leverage organizational and individual knowledge.

Strategic Management of IT

Types of IT applications & management implications

Value chain approach towards IS/ IT strategy formulation

Business Process Reengineering and implications for technology planning

Infrastructure-led approaches for IT planning

Technological innovation: Strategy and implementation

Strategic Grid and implications for IS/ IT management

Information Architecture

Enterprise Systems

Enterprise systems (ES) are large-scale, integrated application-software packages that use the computational, data storage, and data transmission power of modern information technology to support information flows, reporting, and data analytics within and between complex organizations.

Enterprise Systems provides real-world business and technology information for managers of large, high-performance computer systems, data centers etc

BI Reporting using BO, OBIEE, or Cognos

The Essentials for Cognos 8 BI (v8.4) course is a bundled offering that provides participants with knowledge on how to get started with building IBM Cognos 8 BI applications. The bundle includes a 5-day instructor led training (ILT) section and a 4- day required post-classroom eLearning section. Fundamental topics on Report Authoring, Metadata Modeling, and Administration are covered during the ILT portion, and additional topics are provided as required post-classroom eLearning in the form of Vignettes or Computer Based Training (CBTs). Throughout the ILT, participants will be guided to further training offerings and paths leading to certification.


• Knowledge of your business requirements

• Experience using the Windows operating system

• Experience using a web browser


Sales & Distribution Management


The program has been designed keeping in mind the following objectives:

• Appreciating the inter-dependence and relationship amongst channels of distribution;

• Understanding how sales and distribution fits into the big picture of marketing and how these aspects can be combined to achieve organizational goals;

• To analyze decision alternatives and planning and implementation of Sales and marketing programs;

• To analyze selection, motivation of channel members and managing conflict.


• Issues and Challenges in the area of Sales and distribution in India today;

• Designing the Channel Structure;

• Motivating and Building Partnership with Channel partners;

• Role of First Line Sales Managers;

• Improving the productivity of Sales Efforts.

Advertising and Sales Promotion

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the

co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service. Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinated with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:-

1. Advertising

2. Personal Selling

3. Sales Promotion & Publicity

Services Marketing


This course will introduce the core principles, concepts and marketing strategies specific to the services sector. It will explore service processes and delivery, customer loyalty, pricing, communications, and capacity by studying businesses in a variety of service industries. We will also expand the 4 Ps concept to represent 8 Ps for the services sector. The course uses extensive individual work, both inside and outside of the class, with an emphasis on application to provide a strong understanding of the fundamentals of services marketing.


1. Understand key principles, concepts and terms associated with services marketing –

including the differences between services and goods marketing, and the concept of the 8 Ps.

2. Construct a flowchart identifying the service processes from the customer and

provider perspectives.

3. Distinguish between levels of customer contact; and core versus supplementary

service elements.


Explain concepts of competitive positioning and service marketing strategies.

6. Understand and apply aspects of productivity, quality and service delivery.

7. Understand elements of costs and service pricing strategy.

8. Explain the role and components of communication for services.

9. Apply concepts of balancing service demand and capacity.

10. Understand the role of human services and technology in relation to services


International Marketing

Course Description

International Marketing students will develop an appreciation for the elements involved in global marketing which includes cultural, economics, political, and social aspect. The course focuses on e-commerce, entrepreneurship, and international business.


o Marketing: Concepts & Criteria


Marketing Mix


Industrial Product Marketing and Consumer Product Marketing


Services Marketing.


The International Marketing Plan

Consumer Behaviour

Customer behavior study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re- discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions.

Business Analytics

This course provides an introduction to the field of business analytics, which has been defined as the extensive use of data, statistical and quantitative analysis, exploratory and predictive models, and fact-based management to drive decisions and actions.The development and use of data warehouses and data marts to support business analytics is discussed. The use of key performance indicators, dashboards and scorecards for performance management and opportunity assessment are addressed.Text and web

mining are discussed, and the application of selected data mining techniques to business decision making situations is illustrated.Students actively participate in the delivery of this course through case and project presentations.


To gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making. To become familiar with the processes needed to develop, report, and analyze business data. To learn how to use and apply selected business analytics software.

Service Business Ventures and Franchising

Syllabus - Franchising:

Retail Industry Analysis Overview


Critical Issues in the way of growth


Key Imperatives

Indian Retailers and their Strategies


Key players and Formats


Strategies of:

Future Group

Shopper’s Stop

Reliance Retail

Bharati Wal-mart


Introduction to Franchising


Importance of Franchising


Franchising arrangements


Franchisor’s perspective


Benefits to the franchisee


Dynamic business models

o Franchise-a business expansion model

Operating a Franchising Business


The system


Franchising Tripod


Marketing Wheel and Franchising Wheel

Developing a Franchise Business


Making business ready for Franchising


Steps in franchising


Tips on franchising

International Franchising


Impact on global economy


Structure of global expansion


Guidelines for international expansion

Franchise Regulation


Franchise law


Code of best practices


Provisions relating to franchisors and franchisees


Enforcement mechanism

Some Success Stories

International Marketing


Students will be introduced to concepts and practices in international marketing, with a particular emphasis on the globalization and how it affects the marketing activities of a firm. Topics range from global marketing to foreign environment to global marketing strategy. Students will get an outlook on major trends in today’s international business.

Rural Marketing

Definition, scope of rural marketing, concepts, components of rural markets, classification of rural markets, rural vs. urban markets.

Course Outline -Rural marketing environment:

Population, occupation pattern, income generation, location of rural population, expenditure pattern, literacy level, land distribution, land use pattern, irrigation, development programs, infrastructure facilities, rural credit institutions, rural retail outlets, print media in rural areas, rural areas requirement, problems in rural marketing, rural demand, rural market index

Marketing Models

Course Objectives

To familiarize students with major and contemporary issues in marketing models ability to develop and critically evaluate marketing models, understanding of how to evaluate research in terms of its contribution to knowledge, integrate their knowledge of different research issues, and identify potential areas for future research activity. To socialize doctoral students into the process of developing research ideas, undertaking the research and publishing articles based on the research

Course Content

The primary purpose of this course is to enhance your ability to develop and critically evaluate marketing models. The course will examine a variety of models, including models of consumer behavior, industrial buying and firm behavior, (aggregate) market models (e.g., competition, market entry), strategic marketing models, forecasting methods, new product models, marketing response models (e.g., channels, pricing, advertising, promotion), forecasting models and decision support systems. It will cover early “classic” models, as well as recent ones. More generally, the course concerns how to plan, design, conduct and interpret research in marketing and management. The application context of the research issues discussed in this course need not be restricted, so you are encouraged to apply the course material to your area of research interest. This course is appropriate for researchers in fields of inquiry such as organizational behavior, management and economics, as well as marketing.


Security Analysis and Portfolio Management

The purpose of this course is to provide a conceptual and theoretical foundation for the activities of student managers involved with the on-going operations of The MBA Investment Fund, LLC. Using a blend of academic- and practitioner-oriented readings, case studies, projects, and group analytical sessions, managers will be introduced to both the conventional wisdom and state-of-the-art methods used in performing many of the Fund's functional tasks, including security research, security trading, economic forecasting, and organizational coordination. After establishing a background in the technical aspects of managing a security portfolio, we will focus on developing a solid intuition about what an investment professional in each of these positions must know to do his or her job well. It is assumed that students have completed (or are concurrently enrolled in) the relevant prerequisite courses in finance, accounting, and statistics.

Textbook - Security Analysis and Portfolio Management by Fischer and Jordan

Mergers & Acquisitions

The course involves analysis of corporate restructuring strategies including mergers, acquisitions, friendly vs. hostile takeovers, financial re-capitalization, leveraged buyouts, management buyouts, going private, and reorganization under bankruptcy. The course integrates the corporate governance and agency dimensions, financial and strategic management aspects, and legal and accounting considerations into a unified framework for investigating issues such as, pre-merger planning, fact-finding, accounting and tax implications, anti-trust problems, post-merger integration, and short-term and long-term shareholder wealth consequences of financial and organizational restructuring transactions. The course combines applied theoretical approach with the case study method through detailed analysis of domestic and global restructuring cases. The focus will be on fundamental concepts of valuation and analytical tools of corporate finance related to restructuring.

Options, Futures and Derivatives

Course Objective:

To acquaint students with derivative securities, markets, pricing of derivative instruments, risk measurement and management.

Course Outline:

(1) Introduction to Derivatives (2) Futures Markets (3) Pricing of Forwards & Futures (4) Interest rate Futures (5) Swaps (6) Option Markets (7) Properties of Option Prices (8) Trading Strategies involving options (9) Binomial Pricing (10) Model of Stock Prices (11) Black - Scholes Option Pricing Model (12) Options on Stock Index, Currencies and Futures (13) Management of Market Risk (14) Value at Risk (15) Exotic Options

Financial Markets

Course Objective:

The objective of this course is to give students a general and comparative understanding of the different financial markets and financial institutions in US, Singapore, and possibly around the world. The financial assets traded in these markets, the financial services and instruments these institutions offer, and the mechanisms and characteristics that influence the value of these assets and instruments. We will constantly refer to real Examples to dig a deep understanding of the nature, design, and risks of the financial markets.

Topics -

Introduction and a Review of the Recent Financial Crisis. Financial Assets, Markets, and Institutions The Debt Market

The Equity Market The Derivatives Market The Foreign Exchange Market Financial Markets Looking Forward

Textbooks -1)Khan M.Y., Financial Services, Tata McGraw-Hill Publishing Co. 2)Machiraju H.R., Indian Financial System, Vikas Publishing House Pvt.Ltd. 3)Bhole L.M., Financial Institutions and Markets:

4)Anthony Sanders, Financial Institutions Management Tata McGraw-Hill.

Financial Risk Management

Objectives: This course covers the basic concepts of modeling, measuring and managing financial risks. Topics include mean-variance portfolio theory, fixed income securities, options pricing, Greeks, risk measures and utility functions.

Course Outline:

1: Mean-Variance Portfolio Theory 2: Random Variables, Random Vectors, Distributions 3: Fixed Income Securities: Bonds, Term Structure of Interest Rates 4: Option Pricing: Binomial Model, Black Scholes Option Pricing, Greeks 5: Risk Measures 6: Utility Functions

Commercial Banking

This subject through an analysis of the application of modern banking and finance theory to the process of the management of financial institutions, adopts a strategic approach to the issues of structure, regulation, policy formulation and implementation in today’s financial institutions, including Banks, Insurance Companies and Financial Cooperatives. Coverage is given to the areas of financial management, valuation, performance and cost analysis, innovations and technology, asset-liability management and strategic planning.

COURES OBJECTIVES -An understanding of the application of modern banking and finance theory to the process of management of commercial banking organizations is fundamental to the development of a strategic approach to banking operations management and hence central to any study of banking, finance and risk management.

The development of an understanding of the operations and management of financial institutions is essential to the acquisition of knowledge of the institutional framework for

financing economic activities and to analyze the effects of changes in the commercial banking environment on corporate financing decisions both of which are fundamental elements of banking, finance and risk management.

Financial Statement Analysis & Business Valuation

Course Overview

The objective of this course is to develop and sharpen analytical skills in using financial information to make economic decisions and to solve economic problems. We will focus on the role that financial statement analysis plays in the equity valuation process. This will entail learning how to use industry analysis, profitability analysis, and accounting analysis to develop qualitative and quantitative inferences about a company’s past, present, and future economic condition. A firm’s historical financial statements (including the footnotes and ancillary disclosures) are an essential source of information for developing beliefs about the amounts, timing, and risk of future payoffs associated with debt or equity securities. We will discuss how to convert these beliefs into a set of pro-forma financial statements that include a schedule of forecasted payoffs (e.g., earnings or operating free cash flows) and ultimately how to transform these forecasted payoffs into an estimate of equity value. Various valuation diagnostics and heuristics (e.g., multiples) will also be described.


Microfinance institutions (MFIs) provide financial services to the poor. Financial services include credit, savings, and insurance. The definition of who is poor varies by Country and region, but largely includes those who work within the informal economy in developing countries. This course is designed to explore and analyze the key issues associated with microfinance and wealth creation. In the process we will address such questions as:

What is microfinance? What are the various business models for microfinance institutions (MFI’s) and wealth creation? What are common factors among successful MFI’s? What is the social and economic impact of MFI’s? What are the limitations of microfinance as a path for alleviating poverty? What is social venture capitalism?


• Armendariz, Beatriz and Jonathan Morduch, The Economics of Microfinance.

• Yunus, Muhammad, Banker to the Poor: Microlending and the Battle against World Poverty, Public Affairs: New York, (1999).

Capital Raising Strategies for Corporations

Course Overview -The primary focus is on strategic issues relevant to general managers in their efforts to select, deploy and exploit IT. Through readings, class discussions and case studies, a variety of subjects related to the splintering of traditional business models will be covered. The class alternates between two perspectives: the innovator seeking to build a business around useful technologies and the manager seeking to use technology to address business challenges.

Course Objectives:

Analyze specific decisions faced by firms and the application of theoretical concepts

Use theory to generate insights useful for practical decision making

International Finance

Course Description:

International Finance will introduce students to global financial markets and operations of multinational firms. The course will be taught on-site in London and students from several universities will benefit from their visits to some of the world’s most important financial institutions. Background information will be provided prior to the London trip via Internet links and electronic correspondence. Topics to be discussed will include foreign exchange markets, international financial markets, international banking, currency derivative markets, Euromarkets, risk management, and investment decisions in the global marketplace.

Course Objectives:

Provide students with a basic knowledge of how international financial markets work.

Provide students with an understanding of exchange rates and why currency values fluctuate.

Explore methods used to manage risk in the global markets.

Support student learning through site visits to cultural and financial centers.

Provide an in-depth understanding of the process and techniques used to make international investment decisions.