Mora, Michelle Rizza M.

MB1800071
Strategic Management
Dr. Roberto Manaois
Bo’s Coffee
Our Vision
Bo's Coffee envisions itself to be the premier specialty coffee bar in the Philippines,
roasting high quality Philippine origin coffee beans, serving world class coffee
beverages and the most delectable selection of cakes and pastries, delivering an
excellent branded customer service in a friendly and cozy ambiance.
Parameter Yes/No Why?
Does it clearly answer the Yes Bo’s Coffee patronizes
question: What do we want locally sourced coffee
to become? beans
Is it concise enough yet Yes Locally based yet world
inspirational? class coffee
Does it give indication as No Doesn’t indicate a timeline
to when it should be
attained?

Our Mission
We believe that the relationships we build with others are what make our days full of life.
It is therefore our mission to create an atmosphere where people can come and nurture
relationships, make new ones, or simply flourish by themselves.
Our role is to provide that perfect cup of coffee, which has become the ideal medium to
enjoy life together with others or in the comfort of one's solitude, and deliver it with warm
and friendly customer service. It's all about human experience with Bo's Coffee being a
big part of it.
9 Parameters Yes/No Why?
Customers Yes Customers who appreciate
coffees
Products or Services Yes Wide selection of local
coffee
Markets Yes Local and the opened
branches abroad
Technology Yes Customers can order
online
Concern for survival, Yes Their website is updated
growth, and profitability and currently a “brewing
soon page”
Philosophy Yes Nurture relationships,
make new ones or simply
flourish by themselves
Self-concept Yes Their locally made coffee
Concern for public image Yes Since the pandemic Bo’s
Coffee also implemented
safety and sanitation at the
store
Concern for employees Yes