DEVELOP A BCG MATRIX FOR Engro Fertilizers

HORIZ.
Answer AXIS
Division RMSP
Agribusiness Solutions 1. ABS 0.4
Farm Mechanization Services 2. FMS 0.9
Chunyu MC T70(Harvester) 3. CMC 0.3
Corn Cob Picker 4. CCP 0.2
Engro Logistics 5. E-Log 0.8
Engro Urea 6. E-Urea 0.8
Specialty Fertilizer Business 7.SFB 0.6
Phosphates 8. P 0.7
Potash 9. K 0.5
Crop Science Division 10. CSD 1

1
IGR
20 CSD
Engro Fertilizers has 6 Start units, which are all fertlizer divisons, so 15
it shows that company is performing well, and need to expand it
further. 10
9

8
Three divisions are in question mark, and these all 3 are the new
projects of Engro which are not in fertilizers divisions, so it shows 7
that Engro should keep them separate 6
5
4
There is just one division in Cash cow, that is phosphates. 3
Phosphates are not much used in Pakistan and therefore Engro
doesn't have much competion. So it should focus on it more, and it 2
can also export it to other countries. 1
0
-5
-10
-15
-20
VERTICAL
AXIS
IGR %
3
3
0
1
2
4
5
-9
6
16

0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0

?
K
SFB
E-Urea
FMS ABS
E-Log
CCP
CMC

P
cash cows dogs