FINAL

Standard Chartered Wealth Managers
1.1. HISTORY OF STOCK MARKET
In 12th Century France, the courratiers de change dealt with managing and
regulating the debts of agricultural communities on behalf of the banks. They can be referred
to as the first brokers, because they only dealt with debts. The people of Flanders and the
neighboring counties also implemented this idea, and Beurzen was soon introduced in Ghent
& Amsterdam.
In late 13th Century, commodity traders in Bruges gathered inside the

house of a man named Van Der Beurse. In 1309, they were named the "Brugse Beurse," and
institutionalized their unofficial meetings.
Later, joint stock companies were started in the Netherlands. This provided
shareholders the opportunities to invest in business ventures and get a contribution of their
profits or losses. In 1602, the Dutch East India Company issued their first shares through the
Amsterdam Stock Exchange, and it was the first company to issue stocks and bonds. A stock
exchange in London started trading stocks in 1688. The Amsterdam Stock Exchange (or
Amsterdam Beurs) was the first stock exchange to introduce continuous trading in the earlier
part of the 17th Century. According to Murray Sayle, the Dutch were the originators of short
selling, option trading, debt-equity, swaps, merchant banking, unit trusts, and other
speculative instruments. Stock markets are currently present in every developed and most
developing country, but the biggest stock market.
SHARE MARKET
A stock market typically refers to a financial market that handles the

buying and selling of company stocks, derivatives and other securities. Stock markets trade
company securities that are listed in the stock exchange. Investors and security issuers both
participate in stock markets. Different sized entities participate in stock market activities,
ranging from small investors to the governments, corporations, large hedge fund traders, and
banks.
Corporations, governments, and companies issue securities on the stock

market to collect funds. The stock market acts as a platform for companies to raise money for
their business and investors to invest in securities.
SES-GOI-FACULTY OF MANAGEMENT Page 1

Figure 1.1.1
SHARE MARKET
PRIMARY MARKET SECONDARY MARKET
PRIMARY MARKET
The primary market, also called the new issue market, is the market for issuing new
securities. Many companies, especially small and medium scale, enter the primary market to raise
money from the public to expand their businesses. They sell their securities to the public through an
Initial Public Offering. The securities can be directly bought from the shareholders, which is not the
case for the secondary market. The primary market is a market for new capitals that will be traded
over a longer period. In the primary market, securities are issued on an exchange basis.
SECONDARY MARKET
The secondary market has an important role to play behind the developments of an efficient
capital market. Secondary market connects investors' favoritism for liquidity with the capital
users' wish of using their capital for a longer period... Example of Secondary market: In the
New York Stock Exchange, in the United States of America, all the securities belong to the
secondary market.
STOCK BROKER
Stock broker can be either a person or a firm that trades in the stock market on behalf of its
clients. Stock brokers are responsible for issuing the buy or sell orders in the stock market
when their clients ask them to do so. They do all the buying and selling of securities for their
customers by charging a fee called a Brokerage.

Figure 1.1.2
STOCK BROKER
Full Service Broker Discount Broker Direct-Access Broker
A Full-Service Broker provides their clients with various financial services depending on
the requirements of the clients. The services provided by them may be Investment Research
Advice, Retirement Planning and Tax Planning.
A Discount Broker executes the client's instruction by buying or selling the stocks, but
refrains from offering any kind of investment or financial advice.
The Direct Access Brokers are those who make the client's trade directly with Electronic
Communication Networks (ECN's) making the trading much faster.

1.2 BROKING INSIGHTS
The Indian broking industry is one of the oldest trading industries that have been
around even before the establishment of the BSE in 1875. Despite passing through a number
of changes in the post liberalization period, the industry has found its way towards
sustainable growth. With the purpose of gaining a deeper understanding about the role of the
Indian stock broking industry in the country’s economy.
For the broking industry, they started with an initial database of over 1,800 broking
firms that were contacted, from which 464 responses were received. The list is further short
listed based on the number of terminals and the top 210 were selected for profiling. 394
responses, that provided more than 85% of the information. The insights have been arrived
at through an analysis on various parameters, pertinent to the equity broking industry, such
as region, terminal, market, branches, sub brokers, products and growth areas.
Some key characteristics of the sample 394 firms are:
 On the basis of geographical concentration, the West region has the maximum
representation of 52%. Around 24% firms are located in the North, 13% in the South
and 10% in the East
 3% firms started broking operations before 1950, 65% between 1950-1995 and 32%
post 1995
 On the basis of terminals, 40% are located at Mumbai, 12% in Delhi, 8% in
Ahmadabad, 7% in Kolkata, 4% in Chennai and 29% are from other cities
 Almost 36% firm’s trade in cash and derivatives and 27% are into cash markets alone.
Around 20% trade in cash, derivatives and commodities
 In the cash market, around 34% firm’s trade at NSE, 14% at BSE and 52% trade at
both exchanges.
 In the derivative segment, 48% trade at NSE, 7% at BSE and 45% at both, whereas in
the debt market, 31% trade at NSE, 26% at BSE and 43% at both exchanges
 Majority of branches are located in the North, i.e. around 40%. West has 31%, 24%
are located in South and 5% in East
 In terms of sub-brokers, around 55% are located in the South, 29% in West, 11% in
North and 4% in East

 Trading, IPOs and Mutual Funds are the top three products offered with 90% firms
offering trading, 67% IPOs and 53% firms offering mutual fund transactions
 In terms of various areas of growth, 84% firms have expressed interest in expanding
their institutional clients, 66% firms intend to increase FII clients and 43% are
interested in setting up JV in India and abroad
 In terms of IT penetration, 62% firms have provided their website and around 94%
firms have email facility
Terminals
Almost 52% of the terminals in the sample are based in the Western region of India,
followed by 25% in the North, 13% in the South and 10% in the East. Mumbai has got the
maximum representation from the West, Chennai from the South, New Delhi from the North
and Kolkata from the East.
Mumbai also has got the maximum representation in having the highest number of
terminals. 40% terminals are located in Mumbai while 12% are from Delhi, 8% from
Ahmadabad, 7% from Kolkata, 4% from Chennai and 29% are from other cities in India.
GRAPH 1.2.1 TERMINALS IN MAJOR CITIES

Branches & Sub-Brokers
The maximum concentration of branches is in the North, with as many as 40% of all
branches located there, followed by the Western region, with 31% branches. Around 24%
branches are located in the South and East constitutes for 5% of the total branches of the
total sample.
In case of sub-brokers, almost 55% of them are based in the South. West and North follow,
with 30% and 11% sub-brokers respectively, whereas East has around 4% of total sub-
brokers.
GRAPH 1.2.2. BRANCHES &SUB-BROKERS

Financial Markets
The financial markets have been classified as cash market, derivatives market, debt market
and commodities market. Cash market also known as spot market is the most sought after
amongst investors. Majority of the sample broking firms are dealing in the cash market,
followed by derivative and commodities. 27% firms are dealing only in the cash market,
whereas 35% are into cash and derivatives. Almost 20% firms trade in cash, derivatives and
commodities market. Firms that are into cash, derivatives and debt are 7%. On the other
hand, firms into cash and commodities are 3%, cash & debt market and commodities alone
are 2%. 4% firms trade in all the markets.
GRAPH 1.2.3.COMPANIES TRADING IN EACH SEGMENT
In the cash market, around 34% firm’s trade at NSE, 14% at BSE and 52%
trade at both exchanges. In the equity derivative market, 48% of the sampled broking houses
are members of NSE and 7% trade at BSE, while 45% of the sample operates in both stock
exchanges. Around 43% of the broking houses operating in the debt market, trade at both
exchanges with 31% and 26% firms uniquely at NSE and BSE respectively.

GRAPH 1.2.4. COMPANIES TRADING IN NSE & BSE
Of the brokers operating in the commodities market, 57% firms operate at

NCDEX and MCX. Around 20% and 21% firms are solely in NCDEX and MCX
respectively, whereas 2% firms trade in NCDEX, MCX and NMCE.
GRAPH 1.2.5. COMPANIES TRADING IN COMMODITIES MARKET

Products
Apart from trading, the firms have started offering various investment related
value added services. The sustained growth of the economy in the past couple of years has
resulted in broking firms offering many diversified services related to IPOs, mutual funds,
company research etc. However, the core trading activity is still the predominant form of
business, forming 90% of the firms in the sample. 67% firms are engaged in offering IPO
related services. The broking industry seems to have capitalized on the growth of the mutual
fund industry, which was pegged at 40% in 2006. More than 50% of the sample broking
houses deal in mutual fund investment services. The average growth in assets under
management in the last two years is almost 48%. Company research is another lucrative area
where the broking firms offer their services; more than 33% of the firms are engaged in
providing company research services. Additionally, a host of other value added services
such as fundamental and technical analysis, investment banking, arbitrage etc are offered by
the firms at different levels.
GRAPH 1.2.6 PRODUCT OFFERED

Of the total sample of broking houses providing trading services, 52% are
based in the West, followed by 25% from North, 13% from South and 10% from the East.
Around 50% of the firms offering IPO related services are based in the West as compared to
27% in North, 13% in South and 10% in East. In providing mutual funds services, the
Western region was dominant amounting to 49% followed by 27% from North; The South
and the East are almost at par with 13% and 11% respectively.
Future Plans
68% of the firms from the sample have envisaged strategies for future growth.
With the middle class Indian investor as well as foreign investor willing to invest in the
stock market, majority of the firms preferred expansion of institutional and the Foreign
Institutional Investor clients in their areas of growth. Around 84% have shown interest in
expanding their institutional client base. Nearly 51% of such firms are located in the West,
25% in North, 15% are from South and 9% from East. Since the past couple of years, India,
along with Korea and Taiwan, has been one of the preferred destinations for the FIIs. With
corporate restructuring, rising market capitalization and sectored friendly policies helping
the FIIs, more than two thirds of the firms are interested in increasing their FII client base.
Amongst these firms, west again has maximum representation of 53%, followed by North
with 22%. South has 15% firms and east makes up for 9%.
GRAPH 1.2.7 AREA OF GROWTH

1.3 STOCK MARKET IN INDIA
The Indian Stock Market in India comprises of two stock exchanges:

● Bombay Stock Exchange (BSE) ● National Stock Exchange (NSE)
1.3.1 BSE
Bombay Stock Exchange is the oldest stock exchange in Asia. Now popularly
known as the BSE was established as "The Native Share & Stock Brokers' Association" in
1875. Over the past 135 years, BSE has facilitated the growth of the Indian corporate sector
by providing it with an efficient capital raising platform. Today, BSE is the world's number
one exchange in the world in terms of the number of listed companies (over 4900). It is the
world's 5th most active in terms of number of transactions handled through its electronic
trading system & it is in the top ten of global exchanges in terms of the market capitalization
of its listed companies (as of December 31, 2009). The companies listed on BSE command a
total market capitalization of US$ Trillion 1.28 as of Feb, 2010. BSE is the first exchange in
India and the second in the world to obtain an ISO 9001:2000 certifications. It is also the first
Exchange in the country and second in the world to receive Information Security
Management System Standard BS 7799-2-2002 certification for its BSE On-Line trading
System (BOLT). Presently, BSE are ISO 27001:2005 certified, which is an ISO version of
BS 7799 for Information Security. The BSE, SENSEX is index & it is India's first and most
popular Stock Market benchmark index. Exchange traded funds (ETF) on SENSEX are listed
on BSE and in Hong Kong. Futures and options on the index are also traded at BSE
Vision
 "Emerge as the premier Indian stock exchange by establishing global
benchmarks"

BSE continues to innovate:
 Became the first national exchange to launch its website in Gujarati and Hindi and
now Marathi
 Purchased of Marketplace Technologies in 2009 to enhance the in-house technology
development capabilities of the BSE and allow faster time-to-market for new products
 Launched a reporting platform for corporate bonds christened the ICDM or Indian
Corporate Debt Market
 Acquired a 15% stake in United Stock Exchange (USE) to drive the development and
growth of the currency and interest rate derivatives markets
 Launched 'BSE Star MF' Mutual fund trading platform, which enables exchange
members to use its existing infrastructure for transaction in MF schemes.
 BSE now offers AMFI Certification for Mutual Fund Advisors through BSE Training
Institute (BTI)
 Co-location facilities for Algorithmic trading
 BSE also successfully launched the BSE IPO index and PSU website
 BSE revamped its website with wide range of new features like 'Live streaming
quotes for SENSEX companies', 'Advanced Stock Research ', 'SENSEX View', 'Market
Galaxy', and 'Members'
 Launched 'BSE SENSEX MOBILE STREAMER'
With its tradition of serving the community, BSE has been undertaking Corporate Social
Responsibility (CSR) initiatives with a focus on Education, Health and Environment. BSE
has been awarded by the World Council of Corporate Governance the Golden Peacock
Global CSR Award for its initiatives in Corporate Social Responsibility (CSR).
Other Awards:
 The Annual Reports and Accounts of BSE for the year ended March 31, 2006 and
March 31, 2007 have been awarded the ICAI awards for excellence in financial reporting.
 The Human Resource Management at BSE has won the Asia - Pacific HRM awards
for its efforts in employer branding through talent management at work.

Initiative from BSE
BSE Training Institute (BTI) also organizes investor education programs periodically on
various subjects like Capital Markets, Fundamental Analysis, Technical Analysis,
Derivatives, Index F&O and Debt Market etc. For the Derivatives market, BTI conducts
BCDE i.e. BSE's certification on Derivative Exchange, a certification test recognized by the
SEBI.
BSE's official Website: www.bseindia.com which is the focal point for information
dissemination. It updates the investors with the latest information on the stock market on a
daily basis through real time updating of statistical data on market activity, corporate
information and results. Educative articles on various products and processes are also
available on the site.
Publications: BSE regularly comes out with publications for investor education on various
products and processes.

1.3.2 NSE
The National Stock Exchange of India Ltd. (NSE) was set up in the year
1993 is today the largest stock exchange in India & a preferred exchange for trading in
equity, debt and derivatives instruments by investors. NSE has set up a sophisticated
electronic trading, clearing and settlement platform and its infrastructure serves as a role
model for the securities industry. The standards set by NSE - In terms of market practices;
products & technology have become industry benchmarks and are being replicated by many
other market participants. NSE provides a screen-based automated trading system with a high
degree of transparency and equal access to investors irrespective of geographical location.
The high level of information dissemination through the on-line system has helped in
integrating retail investors across the nation. The exchange has a network in more than 350
cities and its trading members are connected to the central servers of the exchange in Mumbai
through a sophisticated telecommunication network comprising of over 2500 VSATs.
NSE has around 850 trading members and provides trading in equity shares and debt
securities. Besides this, NSE provides trading in various derivative products such as index
futures, index options, stock futures, stock options and interest rate futures.
In addition to these organizations there are other organizations
highlighting on the share trading in the Indian Stock Market are:
● Securities and Exchange Board of India (SEBI)
● NSDL
● CDSL
The Nifty and the Sensex are the indicators which are the parameters denoting the prices of
the stocks of the major companies of the NSE and the BSE respectively.
The official website: - www.nseindia.com

2.1 C O M P A N Y P R O F I L E
The Standard Chartered Bank is one of the leading banks and has its branches spread all over
the world. It provides excellent services and facilities to its customers. A majority of the
profit earned by the bank comes from its business operations related to Wholesale Banking
and Consumer Banking in Asia, Africa and Middle East countries.
History of Standard Chartered Bank
The Chartered Bank was established by James Wilson after Queen Victoria granted the Royal
Charter in 1869. Along with this, the Standard Bank was established in 1862 by John
Paterson. Both the banks worked separately to survive the First World War and its
Depression. However, with the outbreak of the Second World War, the banks suffered heavy
losses. They also faced a lot of problems when the Asian and African countries became
independent as they had their branches there. However, in the year 1969, both the banks
decided to merge.

2.2 CURRENT STATUS OF STANDARD CHARTERED BANK
Standard Chartered is 150 years ago Bank was started in Kolkata, India. Its registered head
office is at London. Standard Chartered is a combination of many banks but main holding is
of Standard & Chartered .Standard Chartered is working in 70 different countries & from
Hong Kong itself they are earning the huge amount. With this Standard Chartered is the
Biggest Foreign Bank in World. In India, its office is in Goregaon. In India they have 194
branches available.
Recently, they have come up with the Wealth Management.
Securities Trading Corporation of India Ltd. (STCI)
Securities Trading Corporation Of India Ltd. (STCI) was established by the Reserve Bank of
India (RBI) in May 1994, jointly with public sector banks and all-India financial institutions
with the objective of fostering the development of an active secondary market for
Government securities and bonds issued by public sector undertakings, FI's, Corporate, etc.
The Company was incorporated with an authorised and paid up capital of Rs. 500 Crore of
which RBI contributed 50.18%.
STCI commenced business operations in June 1994 and started dealing in government
securities. On the introduction of the system of Primary Dealership in Government Securities,
in February 1996, STCI became one of the first two institutions to be accredited by the RBI
as a primary dealer in government securities. STCI took over UTI Securities Limited (now
Standard Chartered – STCI Capital Markets Limited) in April 2006 with a view to become a
financial conglomerate. However, as per extant RBI guidelines, primary dealers were not
allowed to have step-down subsidiaries. Accordingly, STCI hived off primary dealership as a
separate 100% subsidiary by the name of STCI Primary Dealer Limited. STCI continued to
be a registered Systemically Important Non–Banking Financial Company and a Loan and
Investment Company.
STCI, in order to have a strategic partner, sold 49% of its stake in UTI Securities Limited to
Standard Chartered Bank (Mauritius) Limited in January, 2008. As banks are not allowed to
trade in commodities, STCI took 100% stake in STCI Commodities Ltd from UTI Securities
Ltd with RBI’s permission, making it a fully-owned subsidiary. Subsequently, in December,
2008, STCI sold further stake in Standard Chartered – STCI Capital Markets Limited

(erstwhile UTI Securities Limited) to Standard Chartered Bank (Mauritius) Limited.

Presently STCI holds 25.1% stake in Standard Chartered – STCI Capital Markets Limited. In
India they work in 24 cities & with 130 franchises across country with more than 1 lakh
customers.
The Tag line for Standard Chartered is “HERE FOR GOOD”.
List of Directors /Chairman of Standard Chartered Bank
JOHN PEACE- CHAIRMAN
PETER SANDS- GROUP CEO

RICHARD MEDDINGS - GROUP FINANCE DIRECTOR
MIKE REES- GROUP EXECTIVE DIRECTOR & CEO OF WHOLESALE BANKING

STEVE BERTAMINI- GROUP EXECTIVE DIRECTOR & CEO OF CONSUMER

BANKING
JASPAL BINDRA- GROUP EXECTIVE DIRECTOR & CEO ASIA
Holding of the Standard Chartered Bank

1) Ultimate Parent Company Standard Chartered Plc
2) Parent Company Standard Chartered Holding Ltd
3) Head Office Standard Chartered Bank, UK & its branches
4) 100% Subsidiary St Helens Nominees (India) Private Limited
5) Branches of Head Office -24 countries
6) Subsidiaries of Head Office (Standard Chartered Bank UK)-32 countries

2.3. GEOGRAPHICAL LOCATION & MISSION & VISSION
Source: - www.standardcharteredbank.com
Mission & Vision & Objective of Standard Chartered Bank
Principles
Leading by example to be the right partner for its stakeholders, the Group is committed to
building a sustainable business over the long term that is trusted worldwide for upholding
high standards of corporate governance, social responsibility, environmental protection and
employee diversity.

What the Standard Chartered Bank stands for:-
Strategic intent
 To be the world's best international bank
 Leading the way in Asia, Africa and the Middle East
Brand promise
 Leading by Example to be The Right Partner
Values
 Courageous
 Responsive
 International
 Creative
 Trustworthy
Approach
 Participation
Focusing on attractive, growing markets where we can leverage our relationships and
expertise
 Competitive positioning
Combining global capability, deep local knowledge and creativity to outperform our
competitors
 Management Discipline
Continuously improving the way we work, balancing the pursuit of growth with firm
control of costs and risks

Commitment to stakeholders
 Customers
Passionate about our customers' success, delighting them with the quality of our service
 Our People
Helping our people to grow, enabling individuals to make a difference and teams to win
 Communities
Trusted and caring, dedicated to making a difference
 Investors
A distinctive investment delivering outstanding performance and superior returns
 Regulators
Exemplary governance and ethics wherever we are
Sponsorship
Committed to the long-term development of the communities in which they operate
Standard Chartered sponsors a wide range of inspirational people, projects and events.
Few of them are Liverpool FC, Standard Chartered Marathons Inspiring individuals,
Youth sports

Awards
The following is the list of awards which Standard Chartered bank has received in 2008
& this continues……..
1. Asian Banking and Finance Retail Banking Awards 2008

2. Private Banker International Awards 2008 - Outstanding Private Bank in Asia Pacific
3. 2008 Euro-money Awards For Excellence- Global Best Private Bank
4. CNBC Financial Advisors Award 2008
5. The Asset Triple A Asian Awards 2008
6. Finance Asia Country Awards 2008
7. ICFA Global Awards 2008
8. The Banker CSR Awards 2008
9. Asia Risk Awards 2008- Commodity/Energy Derivatives House of the Year

2.4 PRODUCT OF SCWM
Equity:
Investor can place trades online for most of the stocks listed on NSE and BSE. SCWM offer
various options to place stock orders.
 Delivery based Trading: Place delivery based orders for most of the stocks listed on
NSE and BSE.
 Intra-day Trading: -Execute margin orders upto 3 to 4 times of your available funds.
This facility is available for select group of stocks listed on NSE and BSE.
 Acquire Now Sell Tomorrow (ANST): -Sell shares before you receive the same in
your de-mat account. You can avail this facility on the first and second day after the
buy order date.
Derivatives:
Investor can pursue a wide range of Futures and Options trading strategies with speed and
ease. SCWM deliver the support, information and structure that quickly let investors spot
potential opportunities and act on them fast.
Currency Derivatives- A new investment opportunity from Standard Chartered Wealth

Managers for all Resident Indians.
Currency Derivatives are standardized foreign exchange contracts traded on an exchange to

buy or sell one currency against another on a specified future date. The contracts will be
traded online through the order-driven market mechanism, quite similar to equity derivatives.
Mutual fund: SCWM offer access to more than 500 mutual fund schemes from leading fund
houses. These funds provide broad diversification and cover a range of investment objectives,
philosophies, asset classes and risk exposures. Trades may be placed via the Internet or
the Interactive Voice Response (IVR) phone system.

IPOs:
Initial Public Offer presents exciting opportunities for gaining high returns on your
investments. SCWM have made investing in IPOs hassle free. All that is required is “Buying
Power” and rest is at the click of a button. No paperwork. No queues. Offline customers can
invest in IPOs through our branch net work.
GOI Bonds: Fixed income securities can help reduce investors risk within an investment
portfolio while providing a steady stream of income over time. Currently investors can
choose to invest online in GOI bonds. If investor are looking to diversify his portfolio,
possibly improve his tax efficiency and/or reducing his risk exposure, he may want to
consider making fixed income securities a part of your personal investment strategy.
Value Added Services
 Customer service and other value added services: Online Query Resolution - With
our "Quick Mail" tool he can send in his queries online. Digital contract notes and
summary of transaction: Upon logging-in your online trading account, view his digital
contract note and summary of transactions.
 My inbox: Maintain records of all important notifications related to your account.
Dedicated customer care centre and state-of-the-art Phone-2-Trade desk.
 Interactive demo: A step-by-step guide to help you navigate through the process of
investing online through website www.standardchartered-wealthmanagers.co.in
Trading Platform - Multiple trading platforms suiting the needs of different customer
segments. Choose the platform which best suits his … with the option of upgrading at any
point in time.
1. Easy Trade:-Easy to navigate with advanced stock trading features. Manage his
account and trade on Exchanges.

Benefits
1. Trading on NSE & BSE

2. Integrated Bank, De-mat &Trading Accounts
3. Get Current Order Status
4. Monitor investors order
5. Updated Buying Power
6. Anywhere access
7. Access to back end reports
2. Advance Trade:-View live quotes on his monitor and create multiple streaming
quotes.
Benefits of ADVANCE Trade
1. Streaming quotes
2. Market Depth Window
3. Trading on NSE &BSE
4. Create Multiple Watch Lists
5. Equity & Derivatives order in single window
6. Hot key Navigation
7. Access to back end reports
3. Super Trade:-Use advance technical tools to view live quotes for his to trade on
line.
Benefits of SUPER Trade
1. Personalized Stock Quote Lists

2. Fully Customizable Display
3. Streaming Intraday, Daily & weekly Charts
4. Streaming Quotes
5. Alert capabilities
6. Track investors order real time
7. Real time position updates
8. Lock terminal option

SCWM deals with 2 type of product i.e. 2-in-1 A/c & 3-in-1 A/c.
2-in-1 A/c is where the customers saving a/c is linked with the SCWM, Trading & Demat A/c
with this customer can trade in the share market.
3- in-1A/c is the where the customer open his saving, trading & demat with SCWM.
The easy to use features of 3in1 account include:
 Single login facility- This feature enables direct access to details of all 3 accounts
with a single log-in - no need to remember multiple user names and passwords.
 Hassle-free and convenient trading- No need to write cheques or issue TIFD (DIS)
slips .Instant update on status of purchase/sale orders. Automated pay-in of shares and
pay-out of funds/shares to and from your DP/bank account.
 Access to multiple products- Invest/trades online in multiple products - equity and
derivatives trading, IPO, GOI bonds and mutual funds. Even investor can place orders
online or through the Phone-2-Trade facility.

Recent Business deals….
Date Location
Feb Asia Standard Chartered completes acquisition of Casenove Asia
2009
Dec India Standard Chartered increases its investment in UTI Securities to 74.9%
2008
Dec Taiwan Standard Chartered acquires the 'good bank' portion of Asia Trust and
2008 Investment Corporation
Nov Brazil Standard Chartered announces plans to acquire Lehman Brothers team in
2008 Brazil
May Vietnam Standard Chartered announces raising strategic stake in Vietnam's Asia
2008 Commercial Bank to 15%
Feb South Standard Chartered to acquires South Korea's Yeahreum Mutual Savings
2008 Korea Bank
Feb Global Standard Chartered completes acquisition of American Express Bank, a
2008 wholly owned subsidiary of American Express Company, with operations
in 47 countries
Jan South Standard Chartered First Bank Korea Ltd acquires an 80% stake in South
2008 Korea Korea's A Brain, a funds administration company
Jan India Standard Chartered acquires a 49% strategic stake in India's UTI Securities,
2008 a leading local broking firm.

2.5. STRUCTURE OF THE ORGANIZATION
The company owes its success to its strong management team, most of which has been
there since its inception.
Organization Structure:
National Sales and Marketing Head
Vice President-Investment Vice President-Sales
Assistant Vice President-Investment Assistant Vice President-Sales
Zonal manager investment Regional Sales Head
Senior Investment manager Branch Manager
Manager Investment Team Leader
Relationship Man
Associate Relationship Manager
Asst. Relationship Managers
Relationship Executive

2.6 .COMPETITORS & THERE PRODUCTS
There are many competitors for Standard Chartered but the key players from them in market
are ICICI BANK, HSBC BANK, CITI BANK, KOTAK MAHINDRA, etc plus other
brokering firm is also competitors but they are the key players in the market.
1. ICICI DIRECT
ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com whereas IWTL is an
affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank Limited. IWTL has
launched and established an online trading service on the Website.
Product & Services of ICICI DIRECT

● investing in Mutual funds
● Personal Finance
● Customer Service Features
● IPO’s
● Margin Trading
● Margin PLUS Trading
● Call Trade
● Trading on NSE/BSE
● Trade in derivatives
2. HDFC SECURITY
HDFC security is the subsidiary of HDFC (Housing Development Financial

Corporation). www.hdfcsec.com would have an exclusive discretion to decide the customers
who would be entitled to its online investing services. The present web site
(www.hdfcsec.com) contains features of services that they offer/propose to offer in due
course.

Product offered by HDFC Security

● online trading for Resident & Non Resident Indians.
● Cash-n-Carry on both NSE and BSE.
● Day trading on both NSE and BSE.
● Trade on Futures & Options on the NSE.
● Online IPO's.
● Telephone-based Broking (Equity & Derivatives).
3. SHAREKHAN
Share khan Securities is one of the leading retail brokerage of Citi Venture which
is running successfully since 1922 in the country. Earlier it was the retail broking arm of the
Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking
business. Share khan offers its customers a wide range of equity related services including
trade execution on BSE, NSE, Derivatives, depository services, online trading, investment
advice etc.
Product & services of share khan

● Equity Trading Platform (Online/Offline).
● Commodities Trading Platform (Online/Offline).
● Portfolio Management Service.
● Mutual Fund Advisory and Distribution.
● Insurance Distribution.

2.7. SWOT ANALYSIS
STRENGTHS
 Support of its parent company and promoter’s viz. Standard Chartered Bank.
 Competitive rates.
 Good & diverse product.
 Network of branches.
 Flexible Spread Margin.
 Highly qualified research team.
 Strong network throughout India, strong presence in WEST, NORTH and SOUTH
WEAKNESS
o Account access problem of customers.
o RM doesn’t give much importance on small companies
OPPURTUNITIES
 The growing interest of people in the Derivative and foreign exchange

market.
 Recovery of Indian stock market

THREATS
 Competition from major players like ICICI BANK, KOTAK MAHINDAR BANK,
HDFC, SBI BANK, HSBC, AXIS BANK etc.
 The downfall in the Export market due to global recession.
 Speculation in derivative market

3.1.DE-MAT & IT’S MARKET SCENORIO
The term De-mat in India refers to a Dematerialised Account. For individual

Indian citizens to trade in listed stocks or debentures. The Securities Exchange Board of India
(SEBI) requires the investor to maintain a De-mat account. In a De-mat account shares and
securities are held in electronic form instead of taking actual possession of certificates. A
De-mat Account is opened by the investor while registering with an investment broker (or
sub broker). The De-mat account number which is quoted for all transactions to enable
electronic settlements of trades to take place.
Access to the De-mat account requires an internet password and a transaction

password as well as initiating and confirming transfers or purchases of securities. Purchases
and sales of securities on the De-mat account are automatically made once transactions are
executed and completed.
Object Of De-mat System
India has adopted this system in which book entry is done electronically. It is the
system where no paper is involved. Physical form is extinguished and shares or securities are
held in electronic mode. Before the introduction of the depository system by the Depository
Act, 1996, the process of sale, purchase and transfer of shares was a huge problem and the
safety perspective was zero.
Advantages of De-mat
The De-mat account reduces brokerage charges, makes pledging/hypothecation

of shares easier, enables quick ownership of securities on settlement resulting in increased
liquidity, avoids confusion in the ownership title of securities, and provides easy receipt of
public issue allotments. It also helps you avoid bad deliveries caused by signature mismatch,
postal delays and loss of certificates in transit. Further, it eliminates risks associated with
forgery, counterfeiting and loss due to fire, theft or mutilation. De-mat account holders can

also avoid stamp duty (as against 0.5 per cent payable on physical shares), avoid filling up of
transfer deeds, and obtain quick receipt of such benefits as stock splits and bonuses.
De-mat Benefits
The benefits are enumerated as follows:
1. It’s safe & convenient way to hold securities

2. Immediate transfer of securities is there
3. There is no stamp duty on transfer of securities
4. Elimination of risks associated with physical certificates such as bad delivery, fake
securities, delays, thefts, etc
5. There is a major reduction in paperwork involved in transfer of securities, reduction in
transaction cost ,etc
6. No odd lot problem , even one share can be sold thus there is advantage
7. Change in address recorded with DP gets registered with all companies in which
investor holds securities electronically eliminating the need to correspond with each
of them separately
8. Transmission of securities is done by DP eliminating correspondence with companies
9. Automatic credit into De-mat account of shares, arising out of
bonus/split/consolidation/merger etc
10. Holding investments in equity & debt instruments in a single account
Benefit to the Company
The depository system helps in reducing the cost of new issues due to less printing
and distribution cost. It increases the efficiency of the registrars and transfer agents and the
Secretarial Department of the company. It provides better facilities for communication and
timely services with shareholders, investor etc.

Benefit to the Investor
The depository system reduces risks involved in holding physical certificated, e.g.,
loss, theft, mutilation, forgery, etc. It ensures transfer settlements and reduces delay in
registration of shares. It ensures faster communication to investors. It helps avoid bad
delivery problem due to signature differences, etc. It ensures faster payment on sale of shares.
No stamp duty is paid on transfer of shares. It provides more acceptability and liquidity of
securities.
Benefit to Brokers
The depository system reduces risk of delayed settlement. It ensures greater profit
due to increase in volume of trading. It eliminates chances of forgery – bad delivery. It
increases overall of trading and profitability .It increases confidence in investor.
Disadvantages of De-mat
The disadvantages of dematerialization of securities can be summarised as

follows:
 Trading in securities may become uncontrolled in case of dematerialized securities.
 It is incumbent upon the capital market regulator to keep a close watch on the trading
in dematerialized securities and see to it that trading does not act as a detriment to
investors.
 The role of key market players in case of dematerialized securities, such as stock-
brokers needs to be supervised as they have the capability of manipulating the market.
 Multiple regulatory frameworks have to be confirmed to, including the Depositories

Act, Regulations and the various By-Laws of various depositories.

 Additionally, agreements are entered at various levels in the process of

dematerialization. These may cause anxiety to the investor desirous of simplicity in
terms of transactions in dematerialized securities.
 However, the advantages of dematerialization outweigh its disadvantages and the

changes ushered in by SEBI and the Central Government in terms of compulsory
dematerialization of securities is important for developing the securities market to a
degree of advancement. Freely traded securities are an essential component of such an
advanced market and dematerialization addresses such issues and is a step towards the
advancement of the market.

3.2. CONVERSION OF PHYSICAL SHARES INTO DE-MAT
Converting physical holding into electronic holding (dematerialising

securities) In order to dematerialise physical securities one has to fill in a DRF (De-mat
Request Form) which is available with the DP and submit the same along with physical
certificates one wishes to dematerialise. Separate DRF has to be filled for each ISIN Number.
The complete process of dematerialisation is outlined below:-
 Surrender certificates for dematerialisation to your depository participant
 Depository participant intimates Depository of the request through the system.
 Depository participant submits the certificates to the registrar of the Issuer Company.
Registrar confirms the dematerialisation request from depository.
 After dematerialising the certificates, Registrar updates accounts and informs

depository of the completion of dematerialisation.
 Depository updates its accounts and informs the depository participant.
 Depository participant updates the De-mat account of the investor.
De-mat Options
Banks score over others Around 200 “depository participants” (DPs) offer the De-
mat account facility. A comparison of the fees charged by different DPs is detailed below.
But there are three distinct advantages of having a De-mat account with a bank — quick
processing, accessibility and online transaction. Generally, banks credit your De-mat account
with shares in case of purchase or credit your savings accounts with the proceeds of a sale on
the third day. Banks are also advantageous because of the number of branches they have.
Some banks give the option of opening a De-mat account in any branch, while others restrict
themselves to a select set of branches. Some private banks also provide online access to the
De-mat account. So, investor can check on your holdings, transactions and status of requests
through the net banking facility. A broker who acts as a DP may not be able to provide these
services.

Fees Involved for conversion
There are four major charges usually levied on a De-mat account:
 Account opening fee
 Annual maintenance fee
 Custodian fee and
 Transaction fee.
All the charges vary from DP to DP.
Account-opening fee
Depending on the DP, there may or may not be an opening account fee. Private
Banks, such as ICICI Bank, HDFC Bank and UTI Bank, do not have one. However, players
such as Globe Capital, Karvy Consultants and the State Bank of India do so. But most players
levy this when you re-open a De-mat account, though the Stock Holding Corporation offers a
lifetime account opening fee, which allows investor to hold on to investor De-mat account
over a long period. This fee is refundable.
Annual maintenance fee
This is also known as folio maintenance charges, and is generally levied in

advance.
Custodian fee
This fee is charged monthly and depends on the number of securities

(international securities identification numbers — ISIN) held in the account. It generally
ranges between Rs 0.5 to Rs 1 per ISIN per month. DPs will not charge custody fee for ISIN
on which the companies have paid one-time custody charges to the depository.

Transaction fee
The transaction fee is charged for crediting/debiting securities to and from

the account on a monthly basis. While some DPs, such as SBI, charge a flat fee per
transaction, HDFC Bank and ICICI Bank peg the fee to the transaction value, subject to a
minimum amount. The fee also differs based on the kind of transaction (buying or selling).
Some DPs charge only for debiting the securities while others charge for both. The DPs also
charge if your instruction to buy/sell fails or is rejected. In addition, service tax is also
charged by the DPs.
In addition to the other fees, the DP also charges a fee for converting the
shares from the physical to the electronic form or vice-versa. This fee varies for both De-mat
and Re-mat requests. For De-mat, some DPs charge a flat fee per request in addition to the
variable fee per certificate, while others charge only the variable fee.
For instance, Stock Holding Corporation charges Rs 25 as the request fee and Rs 3 per
certificate as the variable fee. However, SBI charges only the variable fee, which is Rs 3 per
certificate. Re-mat requests also have charges akin to that of De-mat. However, variable
charges for Re-mat are generally higher than De-mat. Some of the additional features (usually
offered by banks) are as follows. Some DPs offer a frequent trader account, where they
charge frequent traders at lower rates than the standard charges .De-mat account holders are
generally required to pay the DP an advance fee for each account which will be adjusted
against the various service charges. The account holder needs to raise the balance when it
falls below a certain amount prescribed by the DP. However, if you also hold a savings
account with the DP you can provide a debit authorisation to the DP for paying this charge
finally, once you choose your DP, it will be prudent to keep all your accounts with that DP,
so that tracking your capital gains liability is easier. This is because, for calculating capital
gains tax, the period of holding will be determined by the DP and different DPs follow
different methods. For instance, Standard Chartered Bank uses the first in first out (FIFO)
method to compute the period of holding. The proof of the cost of acquisition will be the
contract note. The computation of capital gains is done account-wise.

Opening an account
Steps involved in opening a De-mat account First an investor has to approach a

DP and fill up an account opening form. The account opening form must be supported by
copies of any one of the approved documents to serve as proof of identity (POI) and proof of
address (POA) as specified by SEBI. Besides, production of PAN card in original at the time
of opening of account has been made mandatory effective from April 1, 2006.
All applicants should carry original documents for verification by an authorized

official of the depository participant, under his signature. Further, the investor has to sign an
agreement with DP in a depository prescribed standard format, which details rights and duties
of investor and DP. DP should provide the investor with a copy of the agreement and
schedule of charges for their future reference. The DP will open the account in the system
and give an account number, which is also called BO ID (Beneficiary Owner Identification
number). The DP may revise the charges by giving 30 days notice in advance. SEBI has
rationalised the cost structure for dematerialisation by removing account opening charges,
transaction charges for credit of securities, and custody charges vide circular dated January
28, 2005. Further, SEBI has vide circular dated November 9, 2005 advised that with effect
from January 9, 2006, no charges shall be levied by a depository on DP and consequently, by
a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account
to another branch of the same DP or to another DP of the same depository or another
depository, provided the BO Account/s at transferee DP and at transferor DP are one and the
same, i.e. identical in all respects. In case the BO Account at transferor DP is a joint account,
the BO Account at transferee DP should also be a joint account in the same sequence of
ownership

Account Opening Charges With Different Banks & Brokering Agencies..
Institution Account Opening Account Maintenance

Charges Charges
ICICI De-mat Account Rs.1500 Rs. 750/- per year.
Rs. 400/- per year. (Rs.350/-
SBI De-mat Account Rs.750 if you received email
statements)
Kotak Mahindra De- mat
Rs.750 Rs. 30/- per month.
Account
Reliance money De- mat Rs.650 Rs.50/- per month
Account
Share khan
Rs.1500 Rs. 300/- per year.
De-mat Account
Citi Bank De-mat Account NIL Rs.400/-
Stanadard Chartered Wealth
NIL Rs.400/- per year
Managers

3.3 TRADING & PORTFOLIO MANAGEMENT
Trading
An account similar to a traditional bank account, holding cash and

securities, and is administered by an investment dealer. An account held at a financial
institution and administered by an investment dealer that the account holder uses to employ
a trading strategy rather than a buy-and-hold investment strategy.
Though trading accounts are traditionally thought to hold only stocks, a trading
account can hold cash, foreign cash, securities and a number of other types of
investments. Investors who use a number of trading strategies or have a number of brokerage
accounts may separate their accounts in order to avoid confusion. One account may be a
registered account for their retirement savings; another account may be a buy-and-hold
account for their long-term stocks; another may be a margin account; and another may be a
trading account used for conducting day-trading activities
Trading Platform
Software through which investors and traders can open, close and manage market
positions. Trading platforms are frequently offered by brokers either for free or at a discount
rate in exchange for maintaining a funded account and/or making a specified number of
trades per month. A trading platform is the software that allows investors and traders to place
trades and monitor accounts. Oftentimes, trading platforms will incorporate market analysis
software as well, whereby traders and investors can chart the markets and perform stock
screens.

Trading Channel
When charting the price of an asset, this is the space on the chart between an
asset's support and resistance levels. The price of the asset will stay within the support and
resistance levels until a breakout occurs.
Range traders will buy an asset when its price is near the bottom of the trading
channel and sell it when the price gets close to the top of the trading channel, making a profit
on the price spread. Trading channels may be flat, ascending or descending.
Trading Session
A period of time consisting of one day of business in a financial market,

from the opening bell to the closing bell. Within the time frame of the trading session, all
orders for the day must be placed, and buyers and sellers both participate in setting current
market prices.
The investor's concept of the trading session has broadened in the past
decade as after-hours markets, ECN exchanges and other technologies have entered the
marketplace. This increased access to the markets and information can overwhelm an
individual investor with news, but long-term investors know that tuning out the day-to-day
noise of the stock market is a key element of success.
Portfolio Management
The art and science of making decisions about investment mix and policy,
matching investments to objectives, asset allocation for individuals and institutions, and
balancing risk against. performance. Portfolio management is all about strengths, weaknesses,
opportunities and threats in the choice of debt vs. equity, domestic vs. international, growth
vs. safety, and many other tradeoffs encountered in the attempt to maximize return at a given
appetite for risk.

In the case of mutual and exchange-traded funds (ETFs), there are two forms of
portfolio management: passive and active. Passive management simply tracks a market index,
commonly referred to as indexing or index investing. Active management involves a single
manager, co-managers, or a team of managers who attempt to beat the market return by
actively managing a fund's portfolio through investment decisions based on research and
decisions on individual holdings. Closed-end funds are generally actively managed.
Portfolio Manager
The person or persons responsible for investing a mutual, exchange-

traded or closed-end fund's assets, implementing its investment strategy and managing the
day-to-day portfolio trading.
The portfolio manager is one of the most important factors to consider

when looking at fund investing. Portfolio management can be active or passive (index
tracking). Historical performance records indicate that only a minority of active fund
managers beat the market indexes.
Portfolio Margin
The modern composite-margin requirements that must be maintained in a derivatives
account containing options and/or futures contracts. Portfolio margin accounting requires a
margin position that is equal to the remaining liability that exists after all offsetting positions
have been netted against each other. For example, if a position in the portfolio is netting a
positive return, then it could offset the liability of a losing position in the same portfolio. This
would reduce the overall margin requirement that is necessary for holding a losing
derivatives position.
Portfolio margin requirements have only been recently instituted in the

options market, although futures traders have enjoyed this system since 1988. This revised
system of derivative margin accounting has freed up millions of dollars in capital for options
investors that previously was required for margin deposits under the old strategy-based
margin requirements that were instituted in the 1970s.

4. RESEARCH METHODOLOGY
4.1. SCOPE OF THE STUDY
 Globalization of the financial market has led to a manifold increase in investment.

 New markets have been opened, new instruments have been developed & new
services have been launched
 Besides a number of opportunities & challenges have also been thrown open.
 An online commodity trading is new as compared to equity market in India.
 Mainly 3 exchanges are involved in online commodities trading MCX, NCDEX &
NMCE.
 This will help the company to frame effective Marketing Strategy as well as select the
right media for advertising to create brand awareness as well as to give knowledge of
the product.
 Will also come to known how many people would like to opt for online & offline
trading in market.
 Will also come to know the actual penetration of online trading.

4.2. OBJECTIVE OF STUDY
 To study how to build a Relationship Marketing in the capital market.

 The primary objective of doing this project work is to have a basic understanding of a
capital market.
 The other objectives of doing this project is to understand the working & dynamics of
equity market
 Understanding the various clearing & settlement procedure of a trade
 Comparing online share trading with offline share trading
 To study various financial products like Equity, Mutual Funds, Commodities &
Portfolio Management Service.
 To study the various services provided by brokering house to their clients
 To know investors experience in capital market.
 To study what other services investors expect from their brokering house.
 To clearly state the awareness level about Standard Chartered Wealth Mangers
commodities.

4.3. LIMITATION OF STUDY
 Time spent in terms of data collection was less as most of the time we are busy to
complete our target
 Non availability of related people.
 Awareness level about the company is very low among the clients.
 Market was too volatile during the period of research.
 Sample size is small so sampling error may be committed.

4.4. RESEARCH DESIGN
Research:-
The study of research method provides you with the knowledge and skills you
need to solve the problem and meet the challenges of the fast- based decision.
Marketing environment we define Business Research as a systematic inquiry whose
objective is to provide information to solve managerial problem.
It seeks to find explanation to unexplored phenomena to clarify the doubtful facts

and to correct the misconceived facts.
Types of Research:
Descriptive Research:-
Descriptive study is a fact- finding investigation with adequate interpretation. It

is the simplest type of research. It is more specific than an explanatory study, as it has
focus on particular aspect of the problem studied. It is designed to get her descriptive
information and provide information for formulating more sophisticated studies. Data
are collected by using one or more appropriate method, observation, interviewing and
mail questionnaire.
Explanatory Research:-
Explanatory research focuses on why questions. The way in which

researchers develop research designs is fundamentally affected by whether the
research question is descriptive or explanatory. It affects what information is
collected. Answering the `why' questions involves developing causal explanations.
Causal explanations argue that phenomenon Y (e.g. income level) is affected by factor
X (e.g. gender). Some causal explanations will be simple while others will be more
complex. For example, we might argue that there is a direct effect of gender on
income (i.e. simple gender discrimination)

4.5. SOURCE OF DATA
Figure 3.4.1
DATA
Primary Data Secondary Data
Primary Data:-
Primary Data is first hand information that the researcher collects. It helps in collecting
useful and most accurate information that is needed for the researcher to do his research.
Sources of Primary Data:-
1) Questionnaire
2) Interview Schedule
Secondary Data:-
Secondary data is what the researcher collects from different sources. It also help
researcher to get elaborate information to do his research.
Sources of Secondary Data:-
 Internet

4.6. SAMPLING PROCEDURE
SAMPLING
The Basic idea of sampling is that by selecting some of the element in a population in
order to get first hand information of study.
There are two types of sampling probability Sampling & Non probability sampling and in this
research, Researcher has taken probability sampling.
Probability Sampling:
Probability sampling is most commonly associated with survey based research where you
need to make inferences from your sample about a population to answer your research
questions or to meet your objectives. The process of probability sampling can be divided into
four stages
1. Identify a suitable frame based on your research question or objectives

2. Decide on a suitable sample size
3. select the most appropriate sampling technique and select the sample
4. Check that the sample is representative of the population
The objective of probability sampling depends on the research question & on the objective.
Subsequently, I need to have face to face contact with respondents.
Simple random sampling
Simple random sampling involve in selecting sample at random from the sampling frame
using either random no. table. In my research I had use random selection of respondent who
used to come for the trading purpose in Standard Chartered Wealth Mangers service
office it is most accurate and easily accessible form of sampling method

Convenience Sampling
Convenience or haphazard sampling involve selection haphazardly those cases that are
easiest to obtain for my sample. Such as the person interviewed at random in a shopping
center for the interview programmed. The sample selection process is continued until your
required sample size has been reached. Although this techniques of sampling is widely used it
is prone to bias and influence that are beyond your control. I have selected convenience
sampling as some of the respondent is my clients only.
Target Group/ Population:-
As this research is based on Relationship Marketing my Target group is my Clients who

are using the Services of Standard Chartered Wealth Mangers
Area of Study:-
Mumbai
Tools for Data Collection:-
The Various method of Data gathering involves the use of appropriate recording forms.
These are called tools or instrument of data collection.
Sample Size:-
50 (Fifty)

4.6. METHOD & INSTRUMENTS OF DATA GATHERING
Questionnaire
 Close Ended Question:-

Are structured ones with two or more alternative responses from which
respondent can chose. They contain standardized answers and they are simple to
administer and easy to compile and analyzes.
 Dichotomous or two- choice questions:-

A dichotomous question can be answered in one of the two responses
such as “Yes” or “No”. It is necessary to realized that in many two choices
question there may be potential alternative beyond the stated two.
 Multiple Choice questions:-

These questions contain more than two alternatives.
Following points should be remembered before making this question
 The list of alternative choice should be exhaustive.

 It Should not overlapping
 There should be fair balance in choice
 All alternative should be reasonable.

4.7. STATISTICAL TREATMENT
Technique used for analysis & interpretation:-
 Bar Diagram & Pie Chart

 Percentage Analysis
 Chi Square Test
Percentage Analysis:
Percentage Analysis is used for making comparison between two or more series of data.
Percentage (%) = No. of respondents * 100 / Total No. of respondents.
Chi- Square Test:
Chi- Square test is used to determine is there any significant difference between the services
provided by the broker house. Null hypothesis is tested at 0.10 level of significance Our
Problem can be summarized.
 Ho: Null Hypothesis

 H1: Alternative Hypothesis
 Alpha = 0.10 Level of significance
Ho: There are no significant differences between the services provided by the broker
house
H1: There are significant differences between the services provided by the broker house

Many times manager needs to know whether the differences they observe among several
sample proportion are significant or only due to chance.
X2 = (fo-fe)
fe
Determine Degree of Freedom:
No. of degree of freedom = (No. of rows -1) (No. of Columns-1)
Pilot Testing:-
A pilot testing is conducted to detect weakness in design and instrumentation and provide
proxy data for flections of a probability sample. The objective of pilot survey is to filter
unnecessary question, question which are difficult to answer and improve the phrases of
certain question.

5 DATA ANALYSIS
1. In which professions are you engaged in?
TABLE 5.1
RESPONDENTS PERCENTAGE
Business 25 50%
Service 10 20%
Professional 10 20%
Entrepreneur 5 10%
TOTAL 50
GRAPH 5.1.-OCCUPATION
30
25
20
15
10
0
B us ines s S ervic e P rofes s ional E nterprenure

Interpretation:
50% of the respondents are Business Man
20% of the respondents are Service Man
20% of the respondents are Professionals
10% of the respondents are Entrepreneur
From the above survey most of the respondents are found that 50% business man
make the investment as they have the good amount of working capital daily in their hand.
These businessmen are the Jewelers’, Cloth merchant, etc. 20% service men who prefer to
make long term investment. 20% professionals like Doctors, Lawyers, Architectures, etc
invest their money as an investment only they least care about the lossess.10% entrepreneur
who had set up their own business & wants to earn more money to expand their own business
.So they make investment in the stock market.

2. Do you trade in Stock Market?
TABLE 5.2- INTEREST IN STOCK MARKET
YES 39 78%
NO 5 10%
EARLEAR, BUT NOW 6 12%

STOPPED
Total 50
GRAPH 5.2- INTEREST IN STOCK MARKET
39
40
35
30
25
20
15
10 6
5
5
0
Y es No E arlier B ut Now
S topped

Interpretations:
78% of the respondents trade in stock
10% of the respondents do not trade in stock
12% of the respondents trade earlier
From the above survey most of the respondents trade in stock market because they
have the knowledge about the market or they are keen to know how the share market
works.10% don’t trade because they feel that stock market is not a proper place to make
investments .As they believe that the investment should be made in safe place where you
have the guarantee that you shall get the returns on time. 12% did the trading earlier now they
don’t do the trading due to their some personal reason & because they had huge loss in the
past & still yet not recovered.

3. How much is your income or your Credibility?
TABLE 5.3 INCOME
Between 1- 2 lac 10 20 %
Between 2-3 lac 20 40 %
Between 3-4 lac 15 30 %
Above 4 lac 5 10 %
TOTAL 50
GRAPH 5.3 INCOMES
10%
20%
1 - 2 lac
2- 3 lac
3 - 4 lac
30%
Above 4 lac
40%

Interpretation:
40% of the respondents are between 2- 3 lakhs
30% of the respondents are between 3-4 lakhs
20% of the respondents are between 1-2 lakhs
10% of the respondents are between above 4 lakhs
From the above survey most of the respondents falls under 2- 3 lakhs bracket. This
people are the service class people. 30% are the higher middle class people who know about
the investment properly.20% are the people who have less money but like to invest in a
market as they have interest in share market. So they make the investments.10% are the
business class people who do trading day but the offline trading.

4. For how much amount do you trade in Stock Market?
TABLE 5.4 TRADING AMOUNT
10,000 - 50,000 23 46%
50,000 - 1,00,000 15 30%
1,00,000 - 1,50,000 8 16%
Above 1,50,000 4 8%
TOTAL 50
GRAPH 5.4 TRADING AMOUNT
23
25
20
15
15
8
10
4
5
0
10,000 - 50,000 50,000 - 1,00,000 1,00,000 - 1,50,000 Above 1,50,000

Interpretation:
46% respondents invest 10,000-50,000
30% respondents invest 50,000- 1, 00,000
16% respondents invest 1, 00,000- 1, 50,000
8% respondents invest above 1, 50,000
From the above survey most of the respondents invest 10,000- 50,000 in stock market
.This people who invest this belong to service class category.8% are the business class people
who know the situation of the market very well & take the decision according to that
only.30% people are only the long term investor in the market.

5. How much Return did you get after Investing?
TABLE 5.5 RETURNS
Below 5% 10 20%
5- 10 % 27 54%
10- 15 % 9 18%
15- 20 % 4 8%
TOTAL 50
GRAPH 5.5 RETURNS
30
25
20
15
10
0
>5% 5 - 10 % 10 - 15 % 15 - 20 %

Interpretation:
20% of the respondents get below 5%
54% of the respondents get 5- 10 %
18% of the respondents get 10 - 15 %
8% of the respondents get 15-20 %
From the above survey most of the respondents get 5- 10 % returns on their
investments if the investment is made properly with a proper analysis. 20% because this
people where new in the market & had lack of knowledge.

6. According to you, what is your risk level?
TABLE 5.6 RISK LEVEL
RESPONDENTS PERCENTAGES
Highly Risky 5 10%
Average 27 54%
Moderate 9 18%
Risk free 9 18%
TOTAL 50
GRAPH 5.6 RISK LEVEL
9 5
Highly Ris k y
A verage
M oderate
9
Ris k free
27

Interpretation:
10% of the respondents are highly risky
54% of the respondents are average
18% of the respondents are Moderate
18% of the respondents are risk free
From the above survey most of the respondents are Average risk takers. As they
believe that in any investment the little risk to be taken only then the people can invest their
money.10% feel highly risk because the market keeps on moving continuously. As there is no
stability in the market so risk factor is more in that due to which there is chance is of
loss.18% feel moderate risk because they have the bit knowledge of share market & had earn
good amount of returns in past. 18% feels risk free because they believe that the proper study
& analysis of the market will provide them the good returns

7. Which mode of trading do you prefer?
TABLE 5.7 MODE OF TRADING
Online 19 38%
Offline 31 62%
TOTAL 50
GRAPH 5.7 MODE OF TRADING
35
30
25
20
15
10
0
Online Offline

Interpretation:
38% of the respondents prefer online
62% of the respondents prefer offline
From the above survey most of the respondents prefer offline trading as they
are new to stock market. The other reason is that the lack of time, lack of knowledge to trader
who are trading from the years. & the main reason is lack of security in online trading i.e. the
people feel that any person can access the account & make the transaction as it is online
procedure. So they opt for the offline trading as whatever transaction is done by the broker is
done in front of the investor so he is satisfied with that & few people like to continue with
offline trading.

8. How was your investment experience in stocks?
TABLE 5.8 INVESTMENT EXPERIENCE
Excellent 5 10%
Good 12 24%
Average 20 40%
Bad 13 26%
TOTAL 50
GRAPH 5.8 INVESTMENT EXPERIENCE
20
18
16
14
12
10
8
6
4
2
0
Excelent Good Average Bad

Interpretation:
10% of the respondents feel excellent
24% of the respondents feel good
40% of the respondents feel average
26% of the respondents feel bad
From the above survey 40% of the respondents have an average investment
experience in stock market because they had the bit knowledge about the market .26% had
bad experience as they were new in the market & didn’t had the knowledge about the
investment in the market & they didn’t had a proper person to guide him in the market in
regards of knowledge. 10% people who feel excellent as they had a knowledge about the
market & also a good relationship manager who guide them in the market & due to which
they were satisfied with the investment as they got the good returns from the market.24%
people are the normal people who made a long term investment had a good returns as
compared to other sector investment. So this people where satisfied with the services.

9. What extra services do you expect from your broker?
TABLE 5.9 EXTRA SERVICES
Depository 2 4%
Marginal Financing 4 8%
Portfolio mgt service 7 14%
Trading 9 18%
Research 9 18%
All the above 19 38%
TOTAL 50
GRAPH 5.9 EXTRA SERVICES
All the Above 19
Research 9
Trading 9
P.M.F 7
Marginal Financing 4
Depository 2
0 5 10 15 20

Interpretation:
4% respondents prefer Depository service
8% respondents prefer Marginal Financing
14% respondents prefer Portfolio Management Service
18% respondents prefer Trading
18% respondents prefer Research
38% respondents prefer all the above services
From the above survey most of the respondents prefer all services that any broker
must provide to its clients because in that 38% many such investors are there who are new in
the share market so their expectation is high from there brokering house. 18% who come
under this category are the people who know the trading but don’t have the proper knowledge
about the buy / sell of share in the market .So they need the first as Research. The next 18%
people are the offline investor who know the market situation & also have the ability to
analysis the market due to this they expected that the broker/brokering agencies should the
trading on their behalf. The 14% people just want to develop their portfolio as they are the
long term investor in the market .4% prefer only to make investment in the Depositor
Services like Mutual Fund, etc. This people don’t trade in the market.8% prefer only for
marginal financing because they the huge traders in the market. So there main concern is the
amount which they utilize in the market at lesser rate.

10.Are you satisfied with the service of your Brokering House?
TABLE 5.10 SERVICES SATISFICATION
Yes 27 54%
No 5 10%
Can’t Say 18 36%
TOTAL 50
GRAPH 5.10 SERVICES SATISFICATION
30 27
25
18
20
15
10
5
5
0
Y es No Can't S ay

Interpretation:
54% of the respondents say yes
10% of the respondents say no
36% of the respondents say can’t say
From the above survey 54% of the respondents are satisfied the services of their
broker house. This is the people who go only for long term investment only. The people who
come under 10% are not satisfied with their after sales service & 36% are the people who are
new investor in the share market. So this people don’t have much experience about their
brokering house services.

11. Rate the service of your broker according to your Criteria?
TABLE 5.11 SERVICES RATING
Excellent 5 10%
Very good 15 30%
Good 21 42%
Poor 9 18%
TOTAL 50
GRAPH 5.11 SERVICES RATING
25
20
15
10
0
Excillent Very Good Good Poor

Interpretation:
10% of the respondents say excellent
30% of the respondents say very Good
42% of the respondents say Good
18% of the respondents say Poor
From the above survey most of the respondents rate good to the services provide by
their broker house. But the 18% are not satisfies with service because there broker don’t
provide the actual figure & facts about the share & the after sale service is also not proper by
their broker. Only few people i.e. 10% people feel that the service which their broker provide
is excellent because this people who come in this category are very less trader in term of
daily trading they only have a first preference of just making the long term investments only.

12. Have you heard of Standard Chartered Wealth Managers?
TABLE 5.12 HEARD ABOUT SCWM
YES 44 88%
NO 6 12%
TOTAL 50
GRAPH 5.12 HEARD ABOUT SCWM
No, 6
Yes
No
Yes, 44

Interpretation:
88% of the respondents know Standard Chartered Wealth Mangers
12% of the respondents don’t know about Standard Chartered Wealth Mangers
From the above survey most of the respondents know Standard Chartered Wealth
Mangers. But the people who know Standard Chartered Wealth Managers through the ads in
Newspaper, Sponsorship programmers & through Friends, etc….

5.12.1 If Yes, then Specify?
TABLE 5.12.1-SOURCES
Friends 17 34%
Newspaper 19 38%
T.V 10 20%
Other 4 8%
TOTAL 50
GRAPH 5.12.1 SOURCE
20
18
16
14
12
10
8
6
4
2
0
Friends News Paper T.V Other

Interpretation:
34% Respondents say Friends
38% Respondents say Newspaper
20% Respondents say T.V
8% Respondents say other
From the above survey most of the respondents say Newspaper as a source of
information of Standard Chartered Wealth Mangers. It shows that the people who read the
newspaper everyday are only aware about the Standard Chartered Wealth Managers. So, for
good camping the Standard Chartered Wealth Manager should publish their ads i.e. product
in such market where it will be flexible to access the people like in Internet, etc...

Chi- Square Test
13. How would you rate the services provided by your broker?
TABLE 5.13 SERVICE RATED
Sr. No. Services Provided Excellent Good Average Can’t say
1. Core Services
2. Facilitators service
3. Advisory services
Chi- Square test is used to determine is there any significant difference between the services
provided by the broker house. Null hypothesis is tested at 0.10 level of significance Our
Problem can be summarized.
 Ho: Null Hypothesis

 H1: Alternative Hypothesis
 Alpha = 0.10 Level of significance
Solution:
Ho: There are no significant differences between the services provided by the broker
house
H1: There are significant differences between the services provided by the broker house

TABLE 5.13.1 SERVICE RATED
Services Excellent Good Average Can’t say

Provided
Core 11 19 17 3 50
Services
Facilitators 12 14 19 5 50
service
Advisory 15 16 18 1 50
services
38 49 54 9 150
Degree of Freedom:
Formula: (r-1) (c-1)
(3-1)(4-1)
2*3
6 Degree of freedom
Fe= RT*CT

Chi- square Formula:
(fo-fe)2
Solution: 6.15
Conclusion:
The table value of 0.10 at 6 degree of freedom is 10.645 and the calculated value is 6.15.
Since the calculated value is less than the table value we can conclude that the Null
hypothesis is right.
I.e. “there is no significant difference between the services provided by the broker
house”.

6. FINDINGS & CONCLUSION
6.1. FINDINGS
In this survey most of the questionnaires are filled from brokering houses where
clients sit on the terminal & trade in the stocks. As the data collected shows that people who
mostly invest in the market are businessmen & service class person who don’t have enough
time to keep continuous watch on the market fluctuation so they need regular assistance from
their relationship manager who is assigned to them so every company is suggested to enforce
their relationship managers to stay in contact with their clients. There are some No answer in
this survey because many time clients may be with his friend who don’t trade in the market &
that friend might be interested or not do the relationship manager in that brokerage firm must
take some extra care for them. Here difference is because of the presence of the friend of
client in the brokerage house who doesn’t want to trade in the stock market because he might
be afraid of losses or due to lack of resources. But if that friend has lack of time than the
relationship manager has to give a proper assistance & dedication to that person so that friend
can make himself to trade in the stocks.
As technology increases most of the people have less time to spend on the other
activities than their core business so most of the clients prefer online trading so they can put
their bids whenever they want as 24*7. In the case of online trading clients are not need to be
provided any kind of assistance from their relationship manager but if the dedicated
relationship manager provide them a good assistance can put that relationship manager & that
organization apart from their competitors. But even after the presence of internet some people
like to trade through offline mode reasons might be lack of knowledge or cost sensitive as
offline product is used to being at lower cost so here in offline that dedicated relationship
manager has to be in contact with his client. Most of the people look for moderate return
because of presence of risk well as the age group changes the risk-taking factor as age
increase people started investing in bonds where a fixed return is possible. As the data shows
most of the people were satisfied with their brokers because they are giving them profits on
their investment & they were ready to pay more to their brokers if they get some extra
services.

6.2. CONCLUSION
In spite of the bleak and grim outlook the future of capital market it is
growing at a very high pace. Taking this things into consideration there are lots of
opportunity for the Broker House which already exist and which are due to enter in the Indian
market. These are little awareness about Equity and Derivatives Market in India people has
accepted it as one of the major investment avenue. As people have entered in this particular
investment avenue they have lost their money because of movement in the market which is
below the par value and this has shaken the faith of investor in this particular avenue.
Another reason for low investment in this sector is due to country most of the companies not
performing well and also due to the scams that are taking place frequently Once people know
about the benefit offered by it, Capital market will become one the sought after investment
avenue. As far as other product marketed by Standard Chartered Wealth Mangers is
concerned they have a ready market. The only thing which is needed to focus on is that they
should have a strong marketing strategy so that prompt service and availability of forms is
made available to the investors at a short notice and if it keeps the traditional base for
marketing in India which is a price sensitive. Standard Chartered Wealth Mangers that has
a great future ahead.
Standard Chartered Wealth Mangers has emerged a very strong player in the
field of Distribution of Financial Product within a short period of one year in India and is
giving stiff competition to the entire player in the Mumbai & other parts. If the progress of
Standard Chartered Wealth Mangers goes in the same way then I can say that Standard
Chartered Wealth Mangers will go to emerge as a major player in the Capital market.
They have much more potential to expand their business and market in India.

7. REFERENCE SECTION
7.1 WEBLOGRAPHY
WEBSITES
http://www.standardcharterdwealthmanagers.com- 15/05/2010
http://www.nseindia.com - 25/05/2010
http://www.bseindia.com/about/introbse.asp- 25/05/2010
http://www.investopedia.com- 02/06/2010
http://www.icicidirect.com/about-us/product/en/index.html- 15/06/2010
http://www.religaresecurties.com/about-us/product/en/index.html- 25/06/2010
http://www.angelbroking.com/about-us/product/en/index.html- 25/06/2010
http://www.industryinsights.com- 27/06/2010
http://www.standardchartered.com/about-us/history/en/index.html - 27/06/2010

7.2 QUESTIONNARE
1. In which professions are you engaged in?
Business Service
Professional Entrepreneur
2. Do you trade in stock market?
Yes No Earlier, But now Stopped
3. How much is your income or your Credibility?
Between 1 lac to 2 Lac between 2 Lac to 3 Lac
Between 3 lac to 4lac Above 4 lac
4. How much you trade in stock Market?
10,000 – 50,000 50,000 – 1, 00,000
1, 00,000 – 1, 50,000 Above 1, 50,000
. 5. How much Return you Get after Investing?
Less than 5 % 5 – 10 %
10 – 15 % 15 – 20 %

6 What according to you is your risk level?
Highly Risky Average
Moderate Risk free
7 Which mode of trading do you prefer?
Online trading Offline trading
8 What has been your investment experience in stocks?
Excellent Good
Average Bad
9 What extra services do you expect from your broker?
a. Depository services
b. Margin financing
c. Portfolio management services
d. Trading
e. Research and Technical services
f. All of the above
10 Are you satisfied with the service of your Broker House?

Yes No Can’t Say
11. Rate the service according to your Criteria?

Excellent Very Good
Good Poor

12. Have you heard of Standard Chartered Wealth Mangers?

Yes No
If Yes, then Specify?
Friends News Paper
T.V Other
13. How would rate the services provided by your broker?
Sr. No. Services Provided Excellent Good Average Can’t say
1. Core Services
2. Facilitators service
3. Advisory services

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Standard Chartered Wealth Managers

1.1. HISTORY OF STOCK MARKET

In late 13th Century, commodity traders in Bruges gathered inside the

A stock market typically refers to a financial market that handles the

Corporations, governments, and companies issue securities on the stock

SES-GOI-FACULTY OF MANAGEMENT Page 1

PRIMARY MARKET SECONDARY MARKET

SES-GOI-FACULTY OF MANAGEMENT Page 2

Full Service Broker Discount Broker Direct-Access Broker

SES-GOI-FACULTY OF MANAGEMENT Page 3

1.2 BROKING INSIGHTS

Some key characteristics of the sample 394 firms are:

SES-GOI-FACULTY OF MANAGEMENT Page 4

GRAPH 1.2.1 TERMINALS IN MAJOR CITIES

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Branches & Sub-Brokers

GRAPH 1.2.2. BRANCHES &SUB-BROKERS

SES-GOI-FACULTY OF MANAGEMENT Page 6

GRAPH 1.2.3.COMPANIES TRADING IN EACH SEGMENT

SES-GOI-FACULTY OF MANAGEMENT Page 7

GRAPH 1.2.4. COMPANIES TRADING IN NSE & BSE

Of the brokers operating in the commodities market, 57% firms operate at

GRAPH 1.2.5. COMPANIES TRADING IN COMMODITIES MARKET

SES-GOI-FACULTY OF MANAGEMENT Page 8

GRAPH 1.2.6 PRODUCT OFFERED

SES-GOI-FACULTY OF MANAGEMENT Page 9

GRAPH 1.2.7 AREA OF GROWTH

SES-GOI-FACULTY OF MANAGEMENT Page 10

1.3 STOCK MARKET IN INDIA

The Indian Stock Market in India comprises of two stock exchanges:

SES-GOI-FACULTY OF MANAGEMENT Page 11

BSE continues to innovate:

SES-GOI-FACULTY OF MANAGEMENT Page 12

Initiative from BSE

SES-GOI-FACULTY OF MANAGEMENT Page 13

SES-GOI-FACULTY OF MANAGEMENT Page 14

History of Standard Chartered Bank

SES-GOI-FACULTY OF MANAGEMENT Page 15

2.2 CURRENT STATUS OF STANDARD CHARTERED BANK

Recently, they have come up with the Wealth Management.

Securities Trading Corporation of India Ltd. (STCI)

SES-GOI-FACULTY OF MANAGEMENT Page 16

(erstwhile UTI Securities Limited) to Standard Chartered Bank (Mauritius) Limited.

The Tag line for Standard Chartered is “HERE FOR GOOD”.

List of Directors /Chairman of Standard Chartered Bank

JOHN PEACE- CHAIRMAN

PETER SANDS- GROUP CEO

SES-GOI-FACULTY OF MANAGEMENT Page 17

RICHARD MEDDINGS - GROUP FINANCE DIRECTOR

MIKE REES- GROUP EXECTIVE DIRECTOR & CEO OF WHOLESALE BANKING

SES-GOI-FACULTY OF MANAGEMENT Page 18

STEVE BERTAMINI- GROUP EXECTIVE DIRECTOR & CEO OF CONSUMER

JASPAL BINDRA- GROUP EXECTIVE DIRECTOR & CEO ASIA

Holding of the Standard Chartered Bank

SES-GOI-FACULTY OF MANAGEMENT Page 19

2.3. GEOGRAPHICAL LOCATION & MISSION & VISSION

Mission & Vision & Objective of Standard Chartered Bank

SES-GOI-FACULTY OF MANAGEMENT Page 20

What the Standard Chartered Bank stands for:-

 To be the world's best international bank

 Leading the way in Asia, Africa and the Middle East

SES-GOI-FACULTY OF MANAGEMENT Page 21

Trusted and caring, dedicated to making a difference