Poland B2C E-Commerce Report 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
65
Covered Countries
Poland
Price
€1,450 (excl. VAT)

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Poland B2C E-Commerce Report 2010

Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• The number of Internet users in Poland reached 18 million in 2009, accounting for 47% of the
total population.

• Social shopping is a new Internet trend in Poland, combining online shops with social networks for the
optimization of sales.

• 23% of the total population in Poland bought or ordered goods and services for private use over the Internet
in the first quarter of 2009.

• In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the
economic crisis.

• Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland
(1 million in February 2010).

Company and Product Information

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Poland B2C E-Commerce Report 2010

Table of Contents (1 of 2)
1. Trends 4. Products

• Proportion of Internet Users in CEE Countries as • Goods and Services bought by Internet Shoppers
% of the Population, 2008 & 2009 over the Internet in Poland, in %, 2007 & 2008
• Poland vs. EU Broadband & Internet Usage • Assortment of Internet Shops in Poland, in %,
Indicators, 2004-2008 2008
• B2C E-Commerce in Poland: Sales and Number of • Amount of different Products offered by Internet
Stores Shops in Poland, in %, 2008
• B2C E-Commerce in Poland: Economic Crisis • Types of Goods and Services bought Online in
• B2C E-Commerce in Poland: Shopping Behavior Poland compared to the EU27 Average, in %,
Q2 2008
• B2C E-Commerce in Poland: Social Shopping
• Number of Internet Shops in Poland, 2002-2008
• Other Sales Channels Used by Internet Shops in
Poland, in %, 2008
• Logistics Companies Used by Internet Shops in
Poland, in %, 2008
• Top Online Payment Companies by Internet Shop
Use, in %, 2008
• Availability and Popularity of Payment Methods in
5. Users/Shoppers
Internet Shops, in %, 2008
• Individuals in EU Countries using the Internet on
• Value (in PLN million) and Volume of Internet
Average daily or almost every Day, incl. Poland, in
Transactions by Cash Cards, 2008
%, Q1 2009
• Percentage of Households in EU Countries with
Internet / Broadband Access, incl. Poland, in %,
2. Sales Q1 2007-Q1 2009
• Development of Internet Users (million) and
• B2C E-Commerce and total Retail Sales, in PLN Percentage of Country Population (%) in Poland,
billion, 2002-2008 2007-2012f
• B2C E-Commerce Sales by Country in Europe, incl. • Internet Users in Poland by Net Income, in PLN
Poland, in GBP billion, 2009 & 2010f and %, 2004-2008
• Internet Shoppers in EU Countries by Gender,
ranked by Total, in %, Q1 2009
• Internet Shoppers in Eastern European Countries,
3. Shares in % of total Internet Users, 2007-2008
• Internet Shoppers in Poland by Age Groups,
• B2C E-Commerce Share of total Retail Sales, in %, compared to the EU27 Average, in %, 2008
2004-2008

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Poland B2C E-Commerce Report 2010

Table of Contents (2 of 2)
5. Users/Shoppers (cont.) 6. Players (cont.)

• Internet Shoppers in Poland: Internet Shop • Top Computer Internet Shops in Poland by Net
vs. Online Auctions, in % of Internet Users, Revenue, Number of Orders, Users, Average Net
2004-2008 Order Value, Net Profit, Number of Employees,
• Average Value of Online Transactions in Poland, and Owner, 2008
in PLN, Q2 2008, Q2 2009 • Top Health and Beauty Internet Shops in Poland by
• Development of Internet Shoppers in Poland Net Revenue, Number of Orders, Users, Average
compared to the EU27 Average, in %, 2004, 2006, Net Order Value, Net Profit, Number of Employees,
2008 & 2009 and Owner, 2008
• Frequency of Shopping on the Internet in Poland, • Top Gifts and Accessories Internet Shops in
in %, 2008 Poland by Net Revenue, Number of Orders, Users,
• Broadband Subscribers in Poland compared to Average Net Order Value, Net Profit, Number of
Germany, USA and the OECD, 2003-June 2008 Employees, and Owner, 2008
• Broadband Subscribers per 100 Inhabitants • Top Clothing Internet Shops in Poland by Net
compared to Germany, USA and OECD Average, Revenue, Number of Orders, Users, Average Net
2003-June 2008 Order Value, Net Profit, Number of Employees,
and Owner, 2008
• Broadband Subscribers in Poland, by Access
Technology compared to OECD Average in %, • Top Children Articles Internet Shops in Poland by
June 2008 Net Revenue, Number of Orders, Users, Average
Net Order Value, Net Profit, Number of Employees,
• Broadband Penetration and daily Internet Access
and Owner, 2008
in Poland vs. EU Comparison, in %, 2008
• Top Books and Multimedia Internet Shops in
Poland by Net Revenue, Number of Orders, Users,
Average Net Order Value, Net Profit, Number of
6. Players Employees, and Owner, 2008
• Top Sports and Tourism Internet Shops in
• Top 10 Online Shops in Poland; ranked by Net Poland by Net Revenue, Number of Orders, Users,
Revenue, in PLN million, 2008 Average Net Order Value, Net Profit, Number of
• Top 10 Online Shops in Poland; ranked by Unique Employees, and Owner, 2008
Visitors and Audience Reach, February 2010 • Top Automotive Internet Shops in Poland by Net
• Top 10 Online Shops in Poland; ranked by Revenue, Number of Orders, Users, Average Net
Number of Orders, in thousand, 2008 Order Value, Net Profit, Number of Employees,
and Owner, 2008
• Top 10 Online Shops in Poland; ranked by Number
of Monthly Average Users, 2008 • Top Delicatessen Internet Shops in Poland by Net
Revenue, Number of Orders, Users, Average Net
• Top Home and Garden Internet Shops in Poland by
Order Value, Net Profit, Number of Employees,
Net Revenue, Number of Orders, Users, Average
and Owner, 2008
Net Order Value, Net Profit, Number of Employees,
and Owner, 2008 • Facts about Agito.pl
• Top Photo, Consumer Electronics & Home • Facts about Euro.com.pl
Appliances Internet Shops in Poland by Net • Facts about Merlin.pl
Revenue, Number of Orders, Users, Average Net • Facts about Empik.com
Order Value, Net Profit, Number of Employees,
• News about Quelle.pl
and Owner, 2008

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Poland B2C E-Commerce Report 2010

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

23% of the total population in Poland bought or ordered goods and

services for private use over the Internet in the first quarter of 2009.
Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
40
37

32

30

26

23

20
20
18

12

10

0
2004 2006 2008 2009

Poland EU27

Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.

Source: Eurostat, March 2009, December 2009

38

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

Euro.com.pl was the leading online shop in terms of unique monthly

visitors in Poland (1 million in February 2010).
Top 10 Online Shops in Poland; ranked by Unique Visitors and Audience Reach, February 2010
Leading B2C E-Commerce Players Leading B2C E-Commerce Players
by Unique Visitors by Audience Reach

euro.com.pl 1000 euro.com.pl 4,7

merlin.pl 760 merlin.pl 3,5

empik.com 620 empik.com 2,9

komputronik.pl 470 komputronik.pl 2,2

agito.pl 200 agito.pl 0,9

neo24.pl 200 neo24.pl 0,9

elecro.pl 130 elecro.pl 0,6

zadow olenie.pl 71 zadow olenie.pl 0,3

oponeo.pl 53 oponeo.pl 0,3

pixmania.com 47 pixmania.com 0,2

0 200 400 600 800 1000 1200 0 1 2 3 4 5

in thousand in %

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;
Ranking based on company list of previous chart. Selected online players with high traffic may not be included.

Source: Google

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