CITY UNIVERSITY

OF SCIENCE & INFORMATION TECHNOLOGY

Weeks
Topics to be covered References

The nature of Strategic Management

 Key terms in Strategic Management
1 Chapter 01
 The strategic Management Model
 Benefits of Strategic Management
Strategy Formulation
The Business Vision and Mission
2  Importance of Vision and mission Statement Chapter 02
 Characteristics of a Mission Statement
 Mission statement components
The external Assessment
 The Nature of an external Audit
 The Industrial Organization (I/O) View
3
Economic forces, social, cultural, demographic, and
environmental, Political, government and legal, Chapter 3
technological, competitive forces
 Industry analysis: The external Factor Evaluation
(EFE) matrix.
4 Chapter 3
 The Competitive Profile matrix (CPM)
Case Study
The Internal Assessment
 The nature of an Internal Audit
5  The resource based View
 The Internal Factor Evaluation (IFE) matrix Chapter 4
Case Study
Strategies in Action
 Long Term objectives Chapter 5
6
 Types of Strategies

 Types of Strategies
7  Michel Porters Five generic Strategies
Chapter 05
Strategies Analysis and Choice
 The Nature of Strategy Analysis and choice
8  The Input stage (EFE, IFE, CPM) Chapter 06

MID-TERM EXAM
 CITY UNIVERSITY
OF SCIENCE & INFORMATION TECHNOLOGY

9  The matching stage (SPACE, BCG, IE, GRAND, Chapter 6

SWOT)
Strategy Implementation
 Implementation Strategies: management and
operation issues ( annual objective, Policies,
10
resource allocation, managing Conflict,
matching strategy with Structure, Chapter 07

 Restructuring, Re-engineering, linking

performance and pay to strategies, managing
resistance to change, managing the natural
11 environment, creating a strategy supportive Chapter 07
culture, HR concerns when implementing
strategies)

Implementing Strategies: marketing, finance/Accounting,

R&D and MIS Issues. (Self Study)
12
Chapter 08

Strategy evaluation
 The Nature of Strategy Evaluation
13  A strategy evaluation frame work Chapter 09
 The Balance Score card
 Characteristics of Effective Evaluation
14 Role Of Strategic Management in Organization
15 Revision
16 Presentations

FINAL EXAMINATION

Submitted by: M. Nauman Habib Approved by HoD: Prof. Dr. JEHANZEB

Signature: ________________ Signature: _____________

___
Date: Date:
 CITY UNIVERSITY
OF SCIENCE & INFORMATION TECHNOLOGY

COURSE OUTLINE
Code MGT-505 Title Strategic Management
Credit Hours 3 Semester FALL 2015
Course The course is meticulously designed to enable students to make structural and
Description performance analysis of competitive forces and to position a firm to gain
strategic advantages in various business and organizational context.
Through assignment of a wide variety of business-cases-study, the course
attempts to develop knowledge-integrated analytical understanding of practical
issues associated with the formulation, selection and implementation of
business strategy choices.
The course also helps the students to understand the relevance of Western
strategic management theories and practices to the local settings. In addition,
the course discusses the Islamic perspective of formulating, implementing, and
managing organizational strategies.
Learning
Outcome 1. Develop a framework of analysis to enable them to identify central issues
and problem in complex, comprehensive case; to suggest alternative course
of action; and present well supported recommendations for future action
2. Develop conceptual skills so that students are able to integrate previously
learned aspects of corporations.
3. Understand the relevance of the strategic management theories
and practices, underscored by Western academicians and
practitioners, in local settings.
4. Understand the Islamic perspective of formulating, implementing,
and managing strategic decisions.
5. Develop skills to analyze and evaluate, both qualitatively and
quantitatively, the performance of people responsible for strategic decisions.
6. Bridge the gap between theory and practice and developing an
understanding of when and how to apply the concepts and techniques
learned in earlier courses in marketing, accounting; finance, management,
production and information systems
7. Develop a better understanding of the present and future environment in
which corporations must function.
8. Develop analytical and decision making skills for dealing with complex
conceptual problems in an ethical manner

Instructor Muhammad Nauman Habib,

Assistant Professor,
Ph.D. Scholar, Institute of Management Sciences,
MS (Management Science), MBA (HRD)
Email: mnh@cusit.edu.pk , Office: D-1-17, Department of Management Science
 CITY UNIVERSITY
OF SCIENCE & INFORMATION TECHNOLOGY

(Ext: 326)
Suggested 1. Fred. R. David and  Forest R. David, “Strategic Management: A
Book (s) Competitive Advantage Approach, Concepts & Cases” (15th Edition),
Prentice Hall
2. Thomas L. Wheelen and David Hunger, Concepts in Strategic Management
and Business Policy (13th edition), Pearson.
Reference 1. Gerry Johnson, Kevan Scholes and Richard Whittington, “Exploring
Book (s) Corporate Strategy; Text and Cases”, (7th Edition), Pearson.
2. Strategic Management by John . Pearce ii, Richard b. Robinson.
3. Strategic Management: concepts & cases by Arthura. Thompson & A.
Thompson & A. J. Strickland
1. Students must reach the class-room in time. Attendance shall be
marked at the start of the class. Late-comers may join the class, but
are not entitled to be marked as ”present”.
2. Students failing to secure 75% attendance shall not be allowed to sit
in the Final Examination.
3. Students, who are absent on the announcement date of assignment /
test, must get the topic / chapter of the test / assignment confirmed
through their peers.
4. Assignment submission dead-line must be observed. In case of late
submission, 10% marks per day may be deducted after due date.
5. Mobile phones must be switched-off in the class-room.
6. Course-books and relevant course-material is available in the
Library for reference and photo-copying.
Grading Mid -Term Exam / Internal Evaluation (50 Marks) Final Term Exam /
External Evaluation (50 Marks)
Policy Mid-Term Exam 15 Marks
Major Assignment 10 Marks
Minor Assignment / Presentation 25 Marks

Additional Readings:
 Articles from HBR
 Red Ocean & Blue Ocean Strategy