Nielsen 2010 Pocketbook

Nielsen
Nielsen
THE NIELSEN COMPANY
The Nielsen Company is a leading global information and media company providing essential integrated
marketing and media measurement information and analytics and industry expertise to clients across the
world. Nielsen maintains leading market positions in marketing and consumer information; television, online,
mobile and other media intelligence; and trade shows and business publications. Our clients rely on our
information, insight and analysis for their sales and marketing solutions.
Headquartered in New York, USA, and Harlem, the Netherlands, Nielsen operates in more than 100
countries worldwide with a global team of experts dedicated to servicing Nielsen clients’ needs so that they
can compete more effectively and discover new business opportunities.
Major Services include:
Retail Measurement - These syndicated services provide essential information on competitive sales
volumes, market shares, distribution, pricing, merchandising and promotional activities to manufacturers
and retailers of fast-moving consumer goods. Sales information, captured by checkout scanners or through
in-store audits, is gathered from stores in more than 80 countries, which in turn allows Nielsen to provide
multi-country reporting of retail measurements.
Consumer Panels - Nielsen’s worldwide Consumer Panel Services provide marketers with key consumer
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insights in 22 countries, capturing actual consumer purchase information from over 155,000 households.
This service provides insights into buying behavior across every outlet, from warehouse clubs to
convenience stores, from supermarkets to independent drug stores and mass merchandisers. Individual
consumer behavior is now also being tracked in key markets in Asia Pacific, providing further insight into
impulse and ‘on-the-go’ purchases outside the home.
Consumer Research - Consumer Research Services are available in more than 60 markets and deliver
information on consumer attitudes and purchase behavior. Customized studies explore a broad range of
marketing issues, including customer satisfaction, brand awareness and advertising effectiveness.
Information for these studies is gathered through surveys, personal interviews, focus groups and on-line
methodologies.
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The Nielsen Company also provides a broad range of merchandising services to help retailers and product
manufacturers make efficient and profitable use of sales space, as well as Decision Support Services that
provide a full suite of software tools for accessing and analyzing data.
Coverage
Established in Vietnam since 1993 and global leaders in market research, Nielsen has become the
country’s leading provider, offering full service capability and local knowledge across qualitative,
quantitative, media and retail measurement lead by specialized units in HCMC and Hanoi covering
FMCG, Consumer Products, Automotive, Finance, Pharmaceuticals, Telecommunications, Industry
and Manufacturing, Real Estate and Tourism.
Expertise
Nielsen Vietnam conducts a quarter of a million interviews annually and has a continuous monthly
Retail Audit service covering over 90% of the urban population as well as regular rural measurement
since 2004.
Some of our research methods are:

 Omnibus
 Pricing research using Price it Right©
 Product and concept tests
 Advertising tests using ads@work©
 Brand tracking using Winning Brands©
 Customer Satisfaction using EQ©
 Computer Aided Telephone Interview (CATI)
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 Computer Aided Personal Interview (CAPI)
Accuracy
Our products are designed and supported with help from our own expert team of statisticians who
assist Sample Design, significance testing and where required advanced statistical analyses (e.g.,
multi variate analysis such as correspondence analysis, cluster analysis and principal components
analysis).
Service
Our client service teams are a mixture of local and international research talent with backgrounds in
marketing and advertising consumer products and services. Our knowledge of local markets is
unrivalled. We are ’hands on’ professionals able to provide insights and interpretation beyond the
numbers.
When clients want the Bigger Picture they speak to Nielsen.
Nielsen is a privately held company and is active in more than 100 countries, with headquarters in
New York, USA. For more information, please visit, www.nielsen.com or
www.vn.nielsen.com
NIELSEN VIETNAM TRACKED CATEGORIES
HOUSEHOLD PERSONAL MILK BASED

BEVERAGE FOOD CIG
CARE CARE PRODUCTS
Ready To Laundry Hair Biscuits Sweetened Cigarette

Drink Tea Product Conditioner Condensed Milk
Gums
Household Personal Wash Milk Powder
Soft Drink
Insec. Aerosol
Instant Noodles
Toothbrush
Packaged Ready To
Water Household Cooking Oil Drink Milk
Insec. Coil Body Cream
Energy Lotion
Sauces
Drink
Fabric
Softener Shampoo
MSG-Bouillon
Fruit/Vegetable
Drink/Juice Deodorants
Household
Cleaners Snack
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Toothpaste
Tonic Food Dishwashing
Drink Liquid Facial Care Chilli
Products
Tea Bag
Repellent
Feminine
Protection
THE NIELSEN COMPANY VIETNAM – PROFILES
Darin Williams – Managing Director
Darin Williams is the Managing Director of The Nielsen Company Vietnam.
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Darin has extensive market research experience with Fast Moving Consumer Goods, Financial, IT and
Medical industries across Asia, having spent 16 years living and working in various countries.
Darin began his career with Nielsen in Tokyo in 1999 where he developed the first cross-business unit,
leveraging integration across Nielsen’s areas of expertise. Darin then spent six years in Melbourne and
Sydney, managing teams and servicing clients across Australia. Following this, he spent 18 months in Seoul
as an Executive Director.
Catherine Eddy – Executive Director, Consumer Research
Catherine has spent more than 15 years working in the market research industry providing strategic advice in
relation to new product and market development, service quality and satisfaction, brand development,
communications and advertising strategy. She is experienced in qualitative and quantitative methodologies
and has published internationally in these areas, presented at many conferences in Australia and overseas.
Her client experience is extremely broad and her industry experience with a significant focus on financial
services research as well as pharmaceutical, food and beverage, government and NGO, education, racing
and gaming, utilities and industrial work. She divides her time between Nielsen Vietnam and Indonesia.
Pierre Pham Anh Quan – Director, Qualitative Research
Pierre joined Nielsen Vietnam in 1997 and is one of the most experienced
research experts in the country. Pierre is fluent in both Vietnamese and
English, enabling him to establish a reputation as a superb lead-moderator with
equally superb bilingual client delivery skills.
Pierre and his team’s experience with diverse backgrounds and versatility,
enable them to deliver extensive insights into the Vietnamese psyche.
Consequently, Pierre, alongside a number of the star moderators in his team,
are highly sought after in Vietnam as the only experts capable of delivering
insight at the level required in such a challenging and changing market
environment.
Mai Thi Tuyet Hoa – Director, Client Service, FMCG & Pharmaceuticals
Nielsen
Hoa has over 10 years of experience in qualitative and quantitative research. Hoa has been with Nielsen for
most of her research career and has built solid experience in categories such as FMCG, Pharma and
Financial research. Her expertise lies in branding and advertising research and is knowledgeable in a range
of methodologies. She is the country champion of DeltaQual, a qualitative proprietary product of The Nielsen
Company.
Hoa received the AusAid scholarship to study in Australia where she earned her undergraduate degree in
2000.
Sharang Pant – Director, Retail Client Service
Sharang has been with Nielsen for over 8 years and is currently the Director of Retail Client Service in
Vietnam. He has worked with various multinationals across diverse industries such as pharmaceuticals and
finance.
Prior to relocating to Ho Chi Minh City, Vietnam, Sharang was with Nielsen in India where he led a client
service team serving international clients. Sharang distinguished himself in India by leading set up of new
business and implementing business process improvement projects. He has also been recognized with
various awards for his achievements during his tenure at Nielsen India.
Sharang holds a Post Graduate Diploma in Pharmaceutical Marketing Management and Bachelor in
Nielsen
Pharmaceutical Sciences.
Tran Hung Thien – Associate Director, Retail Client Service
Thien has been with Nielsen for over 7 years and has worked across many functions in the Retail Client
Service business. He has experience in many FMCG categories, such as food and beverage, personal care,
and more. He is also a champion of Nielsen Advanced Analytical Consulting Services, Rural Dipstick, and
Global Information Systems and has received numerous awards for his achievements during his tenure at
Nielsen.
Thien has also been invited as a guest speaker for various business events and conferences throughout
Vietnam.
Alan West – Associate Director, Client Service, Finance
Alan has 8 years of research experience gained in both the client and agency side. He first joined Nielsen’s
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Hong Kong office in 2006, where he made a significant contribution to the growth and development of the
Financial Services research team.
Having worked on a variety of projects in both Hong Kong and across the Asia-Pacific region, Alan has
developed a broad research experience conducting studies of Brand and Advertising, Customer Satisfaction,
U&A, Segmentation, Concept testing and Product development, for both FMCG and Financial clients.
Prior to Nielsen, Alan supervised international research for the HSBC Group for 4 years, using his strong
communication skills to deliver both quantitative and qualitative projects across the globe. This strong blend
of experience enables Alan to deliver solution focused insights that are readily translated into positive
business actions.
Darren Freeman – Associate Director, Client Service, FMCG
Darren joined Nielsen Vietnam in October 2008. Prior to joining Nielsen, from 2004 to 2008, Darren worked
for Ipsos in Taipei, Taiwan. There, he solely set-up the ASI specialist unit in Taiwan, which focuses
completely on brand & advertising research, encompassing copy tests, ad hoc post tests, tracking, & brand
equity/health checks.
Darren has an in-depth knowledge of brands and advertising; both at the strategic and tactical levels across
Nielsen
many different product categories. He has a number of articles focusing on brands and advertising published
during his time in Taiwan. Darren was also champion of idea and concept testing in Taiwan.
Previous to this, Darren worked for Research International in London, UK for 4 years with a sole focus on
large multi-country tracking.
Dang Thuy Ha – Associate Director, Client Service, Hanoi
Ha leads Nielsen’s client service team in Hanoi where she has worked with different industries, such as
FMCG, Telecoms, IT & Internet, Banking, Education, Healthcare and more.
Prior to joining Nielsen, Ha had gained 10 years of experience working in commercial and NGO research in
Northern Vietnam. Ha is passionate about excellent client relations and continues to deliver value to Nielsen
Nielsen
clients in Hanoi.
Ha is currently completing her MBA from Solvay School of Belgium & National Economic University in
Vietnam.
Nguyen Van Trung - Senior Manager, Client Service, Social Research
Trung is currently the senior manager in Hanoi and leads our Social Research Practice.
Trung joins Nielsen bringing over 10 years of social research experience in the areas of community
development, children’s rights, gender issues, domestic violence, water and sanitation, HIV and AIDS
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prevention among youth and more.
Trung holds a Bachelor in Environmental Studies from Hanoi National University and a Masters in Social
Science from Victoria University in Australia.
Nguyen Thi Huynh Giao – Senior Manager, Client Service, Telecommunications & Automotive
Giao has 8 years of experience in market research. Since joining Nielsen, she has led the telecoms team to
deliver great value to Nielsen clients here in Vietnam.
Prior to joining Nielsen, Giao also worked in the qualitative and quantitative research field where she focused
Nielsen
on Telco, FMCG, Banking, IT & Automotive and more.
Giao has a Masters of Business Administration from Maastricht School of Management, Netherlands.
TABLE OF CONTENTS
At A Glance - Nielsen Insights………………………………………………………………..15

Global Consumer Confidence Survey…………………………………………………..15
Global Omnibus Survey 2nd Half 2009………………………………………………....17
Business Barometer Study Highlights 2009…………………………………………....22
Regional Differences Study Highlights 2009……………………………….…………..29
Nielsen Mobile Insights Study Highlights 2008/2009…………………………………..42
Nielsen Generation V Study Highlights 2009……………………………………...……45
Regional Retail Highlights…………………………………………………………………...…48
Vietnam Retail Overview………………………………………………………………………..57
Nielsen
Household Income Classification……………………………………………………………..77
Vietnam By The Numbers………………………………………………………………………79

Demographics……………………………………………………………………………...79
Economy……………………………………………………………………………………91
Industry Structure………………………………………………………………………….92
Output and Trade………………………………………………………………………….97
Statistics by Key Cities…………………………………………………………………..103
Health and Living Standards……………………………………………………………108
Key International Economic Data………………………………………………………113
NIELSEN INSIGHTS – AT A GLANCE
About The Nielsen Global Consumer Confidence Survey

The Nielsen Global Consumer Confidence Survey is conducted
online in Europe, Asia Pacific, North America and the Middle East
about consumers’ confidence levels and economic outlook. The
Nielsen Consumer Confidence Index is developed based on
consumers’ confidence in the job market, status of their personal
finances and readiness to spend. The survey is conducted
quarterly across 55 countries.
Nielsen
2006 – 2009 Consumer Confidence Index: Vietnam
118 117
106 106 109
97
85
1st Half '06 2nd Half '06 1st Half '07 2nd Half '07 1st Half '08 2nd Half '08 1st Half 09 2nd Half 09
Source: Nielsen 2H 2009 Global Omnibus Study, September 2009

Nielsen Global Consumer Confidence Index
2H 2009 Nielsen Consumer Confidence Index
2H 2009
200 Changes 2H09 vs.1H09
180
160 Changes 1H09 vs.2H08
140
12 0
120 115
110
10 9 10 8 10 7
10 6
10 2 10 1 10 0 10 0
98 96 96
100 94 94 93
92 92 91 Global average 86
89 87
86 86 85 85 85 84 84 84
80 79 79
78 77 77
80 75 74 73
72 71 71
69 68 67
66 66 65
58
60 54 53 53
49 49
40
20
EE
B
R
E
O
O
FR
A
U
K
H
U
R
R
N
K
IE
FI
ES
EG
SG
SE
S
E
IN
ID
SA
TR
TH
PK
ZA
VN
PH
Z
L
Z
L
JP
TW
A
LV
VE
IL
IT
LT
PT
PL
X
Y
G
U
R
H
K
C
H
N
C
R
A
U
A
N
A
A
C
D
N
M
M
Source: Nielsen 2H 2009 Global Omnibus Study
Nielsen
About The Nielsen Global Omnibus Survey
The following insights are based on The Nielsen Global Omnibus
Survey which is conducted online in Europe, Asia Pacific, North
America and the Middle East. The survey is conducted quarterly
and covers thousands of online consumers on a range of hot
topics and issues.
Nielsen
Vietnam ranks as one of the ‘most concerned’ countries
when it comes to the overall environment
% of global consumers concerned about overall environment
100
90
80
40 31 25
40 42
70 47
59 53
58 51
60
50
40
30 62 64
57 53
45 50
20
35 40 38
32
10
0
PH TH IN VE CO GR MX TR VN ZA
Very concerned Quite concerned
Page 3
Vietnam also ranks as ‘most concerned’ country when it
comes to air pollution
% of global consumers concerned about air pollution
100
90 15
21 22 24 27
80 34 28 31 30
39 37 39
45 44
70
60
50
40 77 76 81
73 70 68
64 65 66
30 58 60 57
51 52
20
10
0
ID PH GR HK MY CO VE VN CL CN SG TH RO MX
Page 4
Nielsen
Along with Vietnam, consumers in other countries are very
concerned about water pollution.
% of global consumers concerned about water pollution
100
90 19 19 17 20 18
27 25 25 27
80 34 28
34 38
40
70
60
50
40 79 79 80 77 78
71 72 68 71 69
30 63 62
56 58
20
10
0
PH GR MX CO VN TR AR CN UA RU LT RO BR VE
Consumer Confidence Survey Page 5

Vietnamese are ‘most concerned’ when it comes to the use
of pesticides.
% of global consumers concerned about use of pesticides
100
90
80
32 23
70 43
43 31
60 43 40
46 46
51
50
40
30 59 62
47 51
20 44 40 42
36 35
30
10
0
GR FR TH VN VE PH LT MX AT ES
Consumer Confidence Survey Page 6
80%
70%
Nielsen
Most Vietnamese agree that free content on the Internet
should remain free in the future.
Asia Pacific Region
Strongly agree (5)
60%
Agree (4)
50%
40% Neither agree nor

disagree (3)
30%
Disagree (2)
20%
10% Strongly disagree (1)
0%
AU CN HK IN ID JP KO MY NZ PH SG TW TH VN

Vietnamese are fairly split when it comes to the
statement ‘quality of content on the Internet will decline
unless companies can charge for it.’
Asia Pacific Region
50%
45% Strongly agree
(5)
40%
35% Agree (4)
30%
Neither agree nor
25% disagree (3)
20%
Disagree (2)
15%
10% Strongly
5% disagree (1)
0%
Nielsen
Like their Asian neighbors, Vietnamese are quite open to
accepting more advertising on the Internet in the future to
support the cost of content.
Asia Pacific Region
60% Strongly agree (5)
50%
Agree (4)
40%
Neither agree nor
disagree (3)
30%
Disagree (2)
20%
Strongly disagree
10% (1)
0%

Vietnamese are fairly neutral with the statement ‘there
should be no advertising on Internet content that I have
to pay for.’
Asia Pacific Region
60%
50% Strongly agree (5)
Agree (4)
40%
Neither agree nor

30%
disagree (3)
Disagree (2)
20%
Strongly disagree (1)

10%
0%
Nielsen
Online Asian consumers agree paid content will have to
be significantly better than what is currently free online
before they will pay for it.
Asia Pacific Region
50%
Strongly agree (5)
45%
40% Agree (4)

35%
30% Neither agree nor
disagree (3)
25%
20% Disagree (2)
15%
Strongly disagree
10%
(1)
5%
0%

More than half of Vietnamese agree that they will stop
using a web site if they have to pay for the content
because they can find the same information on a free
site.
Asia Pacific Region
60% Strongly agree

(5)
50% Agree (4)
Neither agree nor

40%
disagree (3)
Disagree (2)
30%
Strongly disagree
20% (1)
10%
0%
Nielsen
Vietnamese consumers agree that they should have the
right to copy and share content that they have paid for
online.
Asia Pacific Region
60%
Strongly agree (5)

50%
Agree (4)
40%
Neither agree nor
30% disagree (3)
Disagree (2)
20%
Strongly disagree
(1)
10%
0%

About Nielsen Business Barometer Survey
The Nielsen Business Barometer is an online survey designed to

gauge Vietnam’s business leaders’ sentiment. Topics include
advertising spend, growth forecasts and among other current hot
topics. The online survey is conducted twice-yearly and covers
companies from various industries throughout Vietnam. The first
wave is conducted every April and the second wave is conducted
September every year.
Nielsen
Business Barometer Executive Insights
• Most businesses continue to ride the “crest of the wave”
in Vietnam and expect to continue to do so.
– Just under 70% of companies are expecting double digit
growth in the next 12 months
• For this growth to continue, nearly all business leaders

agree that they now need to look beyond traditional
markets of HCMC and Hanoi for growth, and they see
the rural market as a great opportunity for this.
• Business leaders expect the Vietnamese consumers to

become more promotionally driven
– Purchasing more on promotion
– Trading down to cheaper brands
– Buying bigger pack sizes to save money
Source: Nielsen Business Barometer Survey 2009
What are the top concerns of manufacturers and suppliers?
Wave 1 Wave 2
1) Competitive pressure/Activity/Growth (40%) 1) Competitive pressure/Activity/Growth (68%)
2) Global Economic Crisis (38%) 2) Ability to pass on price increase (45%)
3) Price increases (37%) 3) Inflation (42%)
4) Low GDP Growth (33%) 4) Low GDP growth (31%)
5) Inflation (24%) 5) Global Economic Crisis (26%)
6) Labor force skill shortage (18%) 6) Labor force skill shortage (24%)
7) Wage Growth (13%) 7) Petrol prices (16%)
8) Foreign Investment Slowdown (12%) 8) Others (Exchange rate, policies…) (13%)
Nielsen
Manufacturer concerns vs. Consumer concerns
Top 5 supplier / mfr concerns Top 5 consumer concerns
1) Competitive pressure/ 1) Health

Activity/Growth
2) Ability to pass on price increases 2) Increasing food prices
3) Inflation 3) Job security
4) Low GDP growth 4) Work-life balance
5) Global Economic Crisis $ 5) Increasing utility bills

Most manufacturers feel that their business has done well
relative to the market conditions.
Business performance compared to overall target
100%
14 12 Significantly better
80%
22
26 Somewhat better
60%
33 On par with target

40%
30
20% Somewhat worse

25 29 than target
0% 4 3 Significantly worse
Total (n= 76)- WAVE 2 FMCG (n= 58)- WAVE 2 than target
Trade up to more
Nielsen
Manufacturers believe the push for premium will slow; and
consumers are becoming “promotional junkies”.
Wave 1
n= 61
Purchase more on
Wave 2
n= 62
48
promotion
premium/indulgent 57
products
Change channel to Trade down to

save money 54 cheaper products 31
Buy smaller packs
Not buy some 'non-
of the same 51 essentials' 27
products
Buy bigger packs

39 Buy bigger packs to
to save money
save money 24
Purchase more on
promotion 36 Buy less / smaller
packs of the same 21
products
Trade down to
cheaper products 23
Change channel to
save money 16
Not buy some 'non-
essentials' 5
Trade up to more
premium/indulgent 16
products
Q16: Do you anticipate that Vietnamese consumers will change their purchasing behaviour next 6 to 12 months?

The need to look outside of the key cities is now seen by most
manufacturers as essential to continuing the growth trends.
100%
13 17 12
19 Increase
80%
significantly (5)
Increase somewhat
60% 51 52 (4)
58 60 Neither increase
40% nor decrease (3)
Decrease
20% 32 32 somewhat (2)
25 21
Decrease
0% 4 4 significantly (1)
Total (n= 75)- Total (n= 76)- FMCG (n=56)- FMCG (n= 58)-
WAVE 1 WAVE 2 WAVE 1 WAVE 2
Q22: In the next 12 – 18 months, to what extent will you look to rural Vietnam areas to drive your
company growth?
Nielsen
As a result of increased optimism, more companies are
going to increase their advertising spend.
100%
7 5 7 5
80%
32 32 Increase significantly
45
52
60% Increase somewhat
29 30
40% Remain the same
39
34 Reduce somewhat
20% 21 18
12 11 13 9 Reduce significantly
0%
Total (n= 73)- WAVE 1 Total (n= 74)- WAVE 2 FMCG (n=56)- WAVE 1 FMCG (n= 58)- WAVE 2
Nielsen
Companies are expecting near double digit growth in the next
12 months
14
Wave 1 12 10.2 9.6
10
8
%
6 5
4
2
0
Est Next 12months All industry est growth FMCG (n=56)

GDP growth rate (n=75) rate (n=75)
14
Wave 2 12 11.3
9.7
10
8
%
6 4.9
4
Nielsen
Est Next 12months All industry est FMCG (n=58)
GDP growth rate growth rate (n=76)
(n=76)
Key observations
• Business leaders in general believe the Vietnam market has
“weathered the storm” of the Global Economic Crisis
• You need to act fast because
– Your competitors growth expectations are very high
– Nearly all business leaders expect the market to continue to see healthy
growth
– Most business leaders are looking beyond traditional markets of HCMC
and Hanoi and now see the next frontier for growth as Rural Vietnam
• According to business leaders consumers are becoming “promotional
junkies” in Vietnam
– Purchasing more on promotion
– Trading down to cheaper brands
– Buying bigger pack sizes to save money
• To continue to grow in Vietnam we need to be more active than ever.
This includes innovative forms of communication not used heavily
here such as the internet, mobile phones and other forms of
marketing to ensure the relevance of our brands.

HCMC vs. Hanoi Regional Differences Study
This study looks at differences on consumer
behavior, such as individual vs. collective decision
making, purchase influencers, adoptiveness and
more across 40 different categories.
V
The qualitative phase includes 14 focus group
discussions and the quantitative phase covers 600
respondents. The survey was conducted in May
2009.
Nielsen
Executive Summary
• Attitudes of both markets can be defined as individualistic for
the Saigonese while Hanoians have a collective mindset
• Saigonese live for the moment while Hanoians are more

calculated and planned
• The role of advertising is more critical in Hanoi. Price

promotions alone won’t appeal to Saigonese
• Is the Hanoi market really more premium?

– Yes but you will need substantial marketing investment in Hanoi to
achieve success
• How has the tougher economy impacted behavior?

– It differs by market and more importantly by category
– Saigonese in general have been more affected but have not made
drastic changes in their consumption habits
Individualism V Collectivism
Saigonese Hanoians
It’s my decision that counts. I Other opinions do affect my actions

use other opinions for reference and behaviours
only
“When I came to the store “For example, I want to

to buy an LCD, I had buy a new TV and if some
already decided to buy of my neighbors tell me
Samsung brand before that the TV is not high
going there. I just asked quality, then I would be
others’ opinions for turned off that TV right
reassurance’’ away”
Source: Nielsen Regional Differences Study Page 2
Nielsen
The Hanoi consumer is a complex beast for
marketers
• Want it all but are willing to wait
• Want the best and will tell you the

price
• Seek others reaffirmation of their

purchases
• Ask others opinions prior to

purchase
• Love promotions and are aware of

“It’s not ok when your prices
friend is using a premium
mobile phone while you • But are conservative in their
use a cheap one. People purchasing behavior displaying more
will look down on you and loyalty
judge you”
Source: Nielsen Regional Differences Qualitative & Quantitative Studies
Saigonese and the push for individualism
• “I don’t care so much what others

think”
• If they need it they will buy it
• Live for today and worry about

tomorrow later
• Do listen to others but in the end will

“Everyone comments make their own decision
that my phone looks ugly
but I don’t really care. It's • Less impacted by marketing
not that important…if • Lower loyalty to brands
people like something, I
don’t necessarily follow
them”
Nielsen
Source: Nielsen Regional Differences Qualitative & Quantitative Studies
The influence from others is significantly

higher in Hanoi
How important are each of these groups in making your purchase decisions?
Recommendations from my
family members
94% 99%
friends
71% 91% *
Recommendations from
colleagues/ partners
52% 83% *
neighbors
42% 94% *
Source: Nielsen Regional Differences Quantitative Study * Significantly higher
Q 23b: Please rate those statements based on importance (1 to 5).Top 2 Boxes
HCMC vs Hanoi differences create both
challenges and opportunities for marketers
HCMC HN
I will get others ideas for reference but also filter

down which ones are suitable for me and not 62% 92%*
totally follow them
I am afraid of making mistakes if I decide things

by myself. Getting others ideas for reference will 45% 65%*
help me feel more secure
I will never buy the same clothes that are picked 35% 62%*
by others
I want to stand out in the crowd / among my

peers 24% 40%*
Source: Nielsen Regional Differences * Significantly higher
Nielsen
Quantitative Study Q 25: How much would you agree on the following statements? Top 2 Boxes
…but from category to category this will differ
especially for Hanoians
• Amongst 15 categories studied, 7 categories recorded “higher
influence from others” in Hanoi
1. Home appliances
2. Vehicles
3. Food
4. Beverage
5. Medicine
6. Financial services
7. Household care products
Across the board Hanoians mindset is clearly

collective compared to Saigonese
Q 24a: Which categories do you decide to purchase based on your

Source: Nielsen Regional Differences Quantitative Study own decision / based on others advices
Page 7 or you don’t buy but others
Nielsen
buy for you or you don’t use?
The role of public opinion and social conformity does differ
between the two cities and seems to influence Hanoians more
Saigonese Hanoians
They just live for themselves They don’t just live for themselves
and don’t care “much” about and they do care what others think
what others think. of them. Appearance is key.
They feel a responsibility to obey

“When I go out with my certain standards and disciplines
friends, I don’t need to wear
premium luxurious brands”
“There’s a saying in the

North which is: Tell me what
motobike you are riding, then
I would tell you who you are”
Page 8
Nielsen
Source: Nielsen Regional Differences Qualitative Study
Does this loyalty translate to Made in

Vietnam products?
I care about the product’s origin 85% 95%*
I care about the product’s quality 84% 98%*
I buy quality products to save

money in the long term
79% 94%*
Source: Nielsen Regional Differences Quantitative Study Q 41: How much would you agree on the
following statements? Top 2 Boxes
To impact consumer behavior we first need
to understand the different triggers by each
market
Like to watch ads and are

6% 23%*
affected by them
Q 32: Which statement best describe you? SA

Source: Nielsen Regional Differences Quantitative Study
Nielsen
How important are each of these factors in
influencing purchase decisions?
Advertising 41% 91%*
Newspapers/Magazines 42% 83%*

Recommendations from sellers/store
owners 36% 67%*
Internet/other websites to compare
information
22% 95%*
Mfr/Distributor/Seller websites and
forums 22% 100%*
Source: Nielsen Regional Differences Quantitative Study Please rate those statements based
on importance (1 to 5). Top 2 Boxes
…and Hanoians are likely to respond better to
in store promotions and after sales service
Want to buy products that are on

promotion
52% 69%*
Are willing to pay more to get better

after sales service
34% 57%*
Q 41: How much would you agree on the following statements? Top 2 Boxes
Source: Nielsen Regional Differences Quantitative Study
Nielsen
Promotion strategies need to cater to different
consumer preferences
HCMC HN
Saigonese consumers favor multiple Hanoians strongly prefer one type of
promotion types promotion: PRICE
Increase volume/ Shampoo

1 quantity 1 Reduce price TV
Beverage Food
2 Attached gift Shampoo

Bouillon
3 Reduce price TV
Fridge Q 19b: Which promotion program do you prefer the most?
Q19c: Which categories would you like this promotion
Source: Nielsen Quantitative Study program to be applied?
But does this translate into Adoptiveness?
More Saigonese are early adopters
Saigonese Hanoians
People from the South Hanoians are ‘proud’ of

consider themselves part of a themselves, conservative and
new world with strong are more of a challenge to
penetration of foreign culture/ convince.
investment.
Hanoi is also more heavily
They consider themselves influenced by Chinese system
more open minded and more of feudal values meaning more
willing to experiment with skepticism to change
new things
1 in 5 people from HCMC are early adopters compared to 1 in 10 in Hanoi
Nielsen
Source: Regional Differences Qual/Quant Studies Q 26: Which statement best describe you? SA
Hanoians do have a stronger desire to buy

premium products
• Passionate about premium products
• Want to look good and impress others
• Willing to pay a higher price for premium

products
• Tend to be savers and think more long

“I am crazy about a term…hence have a better ability to afford
Louis Vuitton bag premium products when needed
which costs around
US$1,000. I really want
to look for a job that
earns 20million VND a
month so that I can
save enough money
for this LV bag“
I love luxury products 59% 71%*

Source: Nielsen Regional Differences
Qualitative & Quantitative Studies Q 29: How much would you agree with the
Saigonese are less desperate about
premium products
• I love luxury products, yet not too desperate to
have them
• Prefer to buy what they like rather than buy

something that helps them show off
• During a tougher economy they are prepared

to trade down to cheaper brands
• Tend to be impulse shoppers, hence less

“I just want to feel capable of buying premium products
comfortable with
myself…I don’t need
to rush and buy a
premium product just
because others have
them”
Purchasing premium branded products
is only for people who want to attract
people's attention. I am not that kind of 48%* B 29%
person
Q 29: How much would you agree with the
Nielsen
Source: Nielsen Regional Differences Study following statements? Top 2 Boxes
Higher willingness of Hanoians to pay higher
prices for products they like
Willing to pay a higher price for

products they like
52% 64%*
Will buy quality products that will

save costs
79% 94%*
Source: Nielsen Regional Differences Study Q 41: How much would you agree on the
Nielsen
Key findings and Implications
Saigonese Hanoians
Diversity of consumers Homogeneity of consumers

High adoptiveness allows for easy Long term/complex thinkers
trial.
Initially it will take time and a large
Ongoing investment required to investment
maintain brand loyalty especially in
tougher economy Easier to retain once you win their
heart
Live for the moment…less likely to
save to buy premium products How?
How? Promotions should focus on price,

without compromising quality
Make their life easier to suit impulse
behavior After sales service
Distribution, promotions & display Overplay and leverage WOM
Diversify marketing strategy…one Respect social and cultural

size won’t fit all boundaries especially in advertising
Final Thought
One size won’t fit all across Vietnam…
One size won’t fit all within HCMC…
One size tends to fit all in Hanoi
Nielsen
Mobile
Insights
About Nielsen Mobile Insights in Vietnam
The Nielsen Mobile Insights Study is conducted on a yearly basis

covering hot topics, such as mobile service market share, mobile
phone usage and behavior, mobile phone brand equity and
customer satisfaction. The latest survey covered 3,000
respondents and was conducted in September 2009.
Nielsen
In Vietnam, men use mobile phones more than women and
monthly spend increased from last year.
20 minutes
of outgoing 3 calls per day 4 SMS per 16 minutes of
phone calls day outgoing
per week phone calls
per week
2 calls per
1 day
3 SMS per Internationa
day l call in the
past month
2 International
phone calls in
the past
month
184,000 VND 153,000 VND

per month per month
Nielsen Mobile Insights 2009, N= 3000

No major changes after a year, except a noticeable
decline in downloads of ring tones, music and use of
picture messaging
Mobile applications used in last 30 days
2009 2008
89% 89%
16%
14%
7%
4% 3% 3% 3%
0% % 1% 1% 1% % 1% 1% %
Text Ringtone Music Picture Wireless Game On-line Game E-mail Instant
Messaging Downloads Dowloads Messaging Internet Downloads Playing Messaging
Nielsen Mobile Insights 2009 & 2008
100
90
80
70
60
33
Nielsen
In Vietnam, families with telephones; over 30% use mobile
only…with rates much higher in some areas
29
4
70
50 96
40
67 71
30
20
30
10
0
Total HCMC HN Mekong Delta
Mobile & Landline Mobile Only
Source: Nielsen Mobile Insights Survey 2008

Key drivers of network selection are network quality and price
Top Reason for Selecting Mobile Network

Current Users & Self Decision maker for network
(n=2,369)
Network quality 49%
Price 37%
Reputation/recommendation 5%
Promotion 5%
Customer service 2%
Previous experience with

1%
current network
Nielsen
Segmentation of Vietnam mobile phone users
Information from Mobile Phone, other media activities
Top brand Prestige Conservative
enthusiast (69%) Uncomplicated design
20% 28% & features (51%)
Exceptional design & Simple and affordable

unique advanced mobile phone searcher
technology fan (27%) (32%)
Personalized Trouble-free mobile

features searcher phone with attractive
(4%) service plan (17%)
Fashionable Logical and

Sensible
Trendy cutting-edge
technology (49%)
Price Conscious (91%)
Seeking latest mobile

phone (33%)
Looks for
Special design promotions (9%)
Trendy Price-Conscious
features (19%)
22% 30%
Information from People
About Generation V Study 2009
The Nielsen Generation V Study gives an overview of who the

Generation V are. The study looks at how they spend their time
(online and offline), money and what are their values. The full
study provides insights and marketing implications for marketers
targeting this dynamic market. Fieldwork was conducted online in
October 2009 and covers those aged 15 – 24. The sample size
totaled 273 in HCMC and Hanoi.
Nielsen
Gen V by the numbers Quiz
What percent of the population is 15 – 24 years old? 20%

88% How many are internet users?
How many urban Gen V use the

internet more than once a day? 4 out 5
Different in life stages and way of thinking
Source: Vietnam Government Statistics Offices 2008, Nielsen Internet Penetration Check Sep 2009
3 Faces of Gen V The
The 33 Faces
Faces of
of Gen
Gen V V exist
exist across
across different
different
life
life stages.
stages. This
This is
is aa good
good indicator
indicator that
that the
the
movement
movement towards
towards aa modern
modern wayway of
of
thinking
thinking is
is not
not limited
limited toto the
the younger
younger ones.
ones.
?
Teens
40% 20s Uber
60%
Moderns
25%
Gen V
Regulars
48%
? Teens
32%
In- 20s
betweens 68%
27%
?
Teens
28%
20s
72%
Source: Nielsen Gen V study Oct 2009
Nielsen
3 Faces of Gen V
Gen
Gen V
V Regulars
Regulars In-betweens
In-betweens Uber
Uber Moderns
Moderns
(48%)
(48%) (27%)
(27%) (23%)
(23%)
•• Highest
Highest level
level of
of social
social and
and
•• Habits
Habits are
are generally
generally boundbound by by •• Daily
Daily routine
routine is
is similar
similar toto Gen
Gen consumer
consumer activity.
activity.
school/
school/ work
work activities.
activities. VV regulars.
regulars. •• Recognizes
Recognizes the the need
need toto be
be in
in
•• Socialization
Socialization are are often
often limited
limited •• However,
However, In-betweens
In-betweens display
display touch
touch and
and updated
updated therefore
therefore
to
to in-home.
in-home. mind
mind set
set similar
similar to
to Uber
Uber has developed heighted
has developed heighted senses senses
•• Need
Need forfor consumer
consumer goods goods are are Moderns
Moderns –– stylish,
stylish, liberal,
liberal, for
for such
such information.
information.
not
not clearly
clearly recognized
recognized yet. yet. extrovert
extrovert •• Already
Already developed
developed aa good
good
•• Conformity
Conformity and and traditional
traditional •• Consumer
Consumer activity
activity has
has yet
yet to
to sense
sense of
of individuality.
individuality. They
They
values
values are
are still
still strong
strong inin this
this reach
reach Uber
Uber Modern
Modern but but know
know what they want and how
what they want and how
segment.
segment. indicates potential in the future.
indicates potential in the future. they
they want
want toto be
be perceived.
perceived.

Internet and SMS have strong presence throughout the day.
Prime time for activities is from 6pm to 10pm
60
Any
Any marketing
marketing activity
activity Surf the
happening
happening within
within this
this period
period Internet
will
will be
be fighting
fighting over
over the
the Gen
Gen
V’s attention.
V’s attention. SMS
Watch TV
40
Listen to
music
Hang out
with friends
20
Hang out
with family
Chat (on the

Internet)
Talk on the
phone
0
6:00-8:00 8:00-10:00 10:00-12:00 12:00-14:00 14:00-16:00 16:00-18:00 18:00-20:00 20:00-22:00 22:00-24:00
Nielsen
Internet access is not just an in-home activity.
Where
Where Internet
Internet is
is Accessed
Accessed Gen V
In betweens Uber Modern
Regulars
At home 88 81 90 90
Internet
23 21 27 30
shop
At school 21 16 19 24
In the office 13 16 12 20
Internet cafe 12 9 21 31
Sig @ 95%CL
Information
Information is
is sought
sought out
out from
from aa variety
variety of
of sources.
sources.
Top 10 websites Top
Top websites
websites would
would normally
normally have
have specific
specific sections
sections
for topics of interest.
for topics of interest.
30% 19%
24% 18%
24% 15%
23% 11%
23% 11%
Nielsen
Gen V shows a healthy spending appetite with almost half spent on
non-necessities.
Spending
Spending Allocation
Allocation Gen V In Uber
Regulars betweens Modern
Others
3% Food 36 41 39
Savings
13%
Clothing 13 11 15
Food
Entertainme Hi-Tech gadgets 9 9 8
37%
nt
8%
Shoes 7 8 9
Books/Comi
cs/Novels Books/Comics/
7 8 6
8% Novels
Shoes Entertainment 8 8 8
8%
Hi-Tech
gadgets Clothing
Savings 17 11 13
9% 14%
Others 2 3 2
Sig @ 95%CL Source: Nielsen Gen V study Oct 2009

Segment Summary
Gen
Gen V
V Regulars
Regulars In-betweens
In-betweens Uber
Uber Moderns
Moderns
(48%)
(48%) (27%)
(27%) (23%)
(23%)
••Relatively
Relatively late
late adopters
adopters •• High
••Behaviourally
Behaviourally not
not as
as High level
level of
of consumerism.
consumerism.
compared
compared to to the
the other
other •• Gives
sophisticated
sophisticated as
as Uber
Uber Moderns
Moderns Gives marketers
marketers instant
instant
segments.
segments. Various
Various factors
factors such
such gratification
but
but shows
shows potential
potential considering
considering gratification as they
as they would
would likely
likely
as
as life
life stage
stage and
and mindset
mindset still
still pick
the
the amount of information they
amount of information they pick up
up right
right away
away marketing
marketing
drive their development
drive their development as a as a initiatives.
are
are absorbing.
absorbing. initiatives.
consumer.
consumer.
How
How to
to get
get them
them
Across
Across segments,
segments, family
family values
values and
and simplicity
simplicity are
are still
still key
key drivers.
drivers.
•• This
This segment
segment are are doing
doing asas
•• Looking
Looking atat their
their schedule-
schedule- much
much as as they
they can
can in
in one
one day
day
••They
They behaviors
behaviors areare typically
typically bound
bound behaviour,
behaviour, TV TV therefore it might be relatively
therefore it might be relatively
predictable
predictable due
due to
to the
the followed
followed advertisement
advertisement can can bebe used
used to
to difficult
difficult to
to capture
capture their
their
schedule
schedule andand activities
activities are
are target
target this
this segment.
segment. However,
However, attention.
attention. Messages
Messages and and
limited.
limited. Traditional
Traditional advertising
advertising attention
attention can
can still
still be
be captured
captured materials
materials should
should be
be attention
attention
such
such as TV can still be used as
as TV can still be used as using
using online
online with
with increasing
increasing grabbing
grabbing and targeted. Once
and targeted. Once
leisure
leisure time
time are
are mostly
mostly in-doors.
in-doors. internet
internet activities during the
activities during the this
this is
is achieved,
achieved, marketers
marketers cancan
night.
night. rely
rely on
on this
this segment
segment to to spread
spread
the
the news.
news.
Nielsen
REGIONAL RETAIL HIGHLIGHTS
SHARE OF TRADE IN ASIA (EXCLUDING JAPAN)

Modern trade now accounts for 53% of packaged grocery sales
53 50 49 48 47
62 59 56 55
47 50 51 52 53
38 41 44 45
2000 2001 2002 2003 2004 2005 2006 2007 2008
Nielsen
Modern Self Service Trade Traditional Counter Service
Source: 2009 Asia Pacific - Retail and Shopper Trends
MODERN TRADE SHARE OF GROCERY SALES IN ASIA
Overall modern trade growth pattern in North Asia is flattening out as China development reaches a
relatively mature level.
69 71
65 67
62
59
55
51 51
43 44 45
41 39 40 42
34 37 37
33
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
North Asia South East Asia

SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS
The modern trade gained around 1% in most South East-Asian countries
90 91
87
2004 MAT March 2009 MAT March 2009
51 51
43 44 44 44 42 43 44
36 37
30
Nielsen
26
23
15 15 16
10
1 3 3
Singapore Malaysia Thailand Philippines Indonesia Vietnam India Sri Lanka
Based on FMCG Categories tracked by Nielsen

Vietnam = Hanoi & HCMC
SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS
In China the share of the modern trade continues to gradually increase with over 60% of packaged FMCG
sales going through self-service stores.
92 94
84 87 86 81 84 86
75
63 63
50
Nielsen
HK Taiwan Korea China

TRADE CONCENTRATION – SHARE OF MARKET FOR TOP 5 CHAINS (V. TOTAL MARKET)
Trade concentration grew in most South-East Asian countries.
61 62 64
32 33 30 31
29 26
22
Nielsen
17 19
6 6 7
Singapore Thailand Malaysia Indonesia Philippines
Based on FMCG categories tracked by Nielsen
Source: 2009 Asia Pacific – Retail and Shopper Trends

Trade concentration remained steady in most North Asia/Pacific countries with the exception of
Taiwan.
94 97
97 94 95 95
75 76 76
2006 2007 2008
55
48 49
30 31 30
9 7 8
Nielsen
Australia New Zealand HK Taiwan Korea China

TOTAL FMCG GROWTH IN YEAR TO MARCH 2009
In South and Southeast Asia, many countries showed strong double digit value growth in FMCG sales in 2008
driven by food price inflation.
Volume Value 36
22 20
17 18
12 12
7 9
6 5
3 2 2
re a nd s ia ia a
po a ysi i la pin
e es tn am Ind La
nk
a l ha p on Vie
Nielsen
Sin
g Ma T P hi li
Ind S ri

TOTAL FMCG GROWTH IN YEAR TO MARCH 2009
In North Asia, China continued to show good volume growth throughout 2008 while Taiwan market continued
to suffer.
Volume Value
13
11
9 9 9
5 4
0 1
Australia New HK Taiwan Korea China

Zealand
Nielsen
SHOPPERS USAGE IN URBAN HCMC & HANOI
% that Spend most money v Used in the Last Month - 2008
Supermarkets now reached a high level of usage.
100 96
80
60
43
40
21 21
Nielsen
20
2 4
0
Supermarket Hypermarkets Convenience Stores Personal Care Stores
Spend Most Used in the last Month

VIETNAM RETAIL OVERVIEW
RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2008
% Of Final
Retail sales At
Year % Of GNI Private
Current Prices
Consumption
1995 121160 53% 72%
1996 145,874 54% 72%
1997 161,900 52% 72%
1998 185,598 53% 73%
1999 200,924 51% 73%
2000 220,411 51% 75%
2001 245,315 52% 79%
2002 280,884 53% 81%
2003 333,809 55% 82%
2004 398,525 57% 86%
2005 480,294 58% 90%
2006 596,207 63% 97%
2007 746,159 67% 100%
Prel.2008 983,803 69% 99%
Nielsen
Unit: Bill. Dongs
Source: Statistical Yearbook of Vietnam 2008
RETAIL SALES OF GOODS AND SERVICES
800,000 50
700,000
40
32
600,000 29
24 25 30
500,000 21
20 19 19
400,000 15 14 20
11 10 11 19.9
300,000 8
12.7 12.6
10
200,000 9.2 9.5
8.4
6.6
4.5 3.6 4.0 3.0 0
100,000 0.1 0.8
-0.6
0 -10
02
04
05
06
95
96
98
99
01
08
00
03
97
07
20
20
20
20
20
20
19
19
19
19
20
20
19
20
Retail Sale At current Price Year On Year Growth Year On Year Inflation
Unit: Bil. Dongs

Nielsen
YEARLY CPI
Volume CPI - FMCG Overview
110
108
106
104
102
100
98
96
94
92
90
DEC08 JAN09 FEB09 MAR09 APR09 MAY09 JUN09 JUL09 AUG09 SEP09 OCT09 NOV09 DEC09
Overall Categories Total Personal Care Total Household Care
Nielsen
Total Beverage & Cigarette Total Food Total Milk Based Products
Price Index based on unit selling price of top 50% share items per category existing over last 13 periods in 6
cities. Overall weighted by total category value.
Based on Nielsen tracked FMCG categories
Source: Nielsen Vietnam Retail Audit 2009
RETAIL SALES STRUCTURE
%
10 0
83 82 79 79 79 78 78 77 77
50
11 12 13 12 9 11 10 12 10 12 10 12 11 12 11
6 6 8
0
2000 2001 2002 2003 2004 2005 2006 2007 P re l.2 0 0 8
T ra de H o t e l, R e s t a ura nt T o uris m , S e v ic e s
Nielsen
RETAIL STRUCTURE – OFF PREMISE STORE NUMBERS (CAN THO, DA NANG, HANOI, HAI PHONG,
HCMC, NHA TRANG)
CHANNELS 2007 2008 2009

Modern Trade (SM / MM) & Convience 282 416 537
Traditional Grocery Store 59,156 82,255 89,584
Street Vendor 1,705 2,087 1,595
Personal Store 2,408 3,671 4,082
Market Stall – Mixed Business 1,989 3,295 3,378
Market Stall – HPC (Health & Personal Care) 2,792 4,082 3,672
Market Stall – Chap Pho 3,191 5,736 4,581
Cosmetic Store 616 716 577
Beverage Store 4,734 6,718 7,097
Dairy Shop 556 699 807
Milk /Biscuit/Spirits Store 853 923 561
Market Stall – MBS 197 254 186
Cigarette Kiosk 9,509 9,370 8,524
Soft Drinks / Ice Cream Outlets 1,473 3,353 3,196
Pharmacy 6,912 8,743 9,010
Liquor Shop 154 204 244
Biscuit / Confectionery Store 357 200 303
Nielsen
TOTAL OFF-PREMISE 96,608 132,322 137,934
Source: Nielsen Vietnam Census 2009

NATIONAL FMCG RETAIL MARKET STRUCTURE
100
14
6 CITIES
25
7 39 37
80
5
9
5
60
11 30 CITIES
22
4
40
74
14
61
46
20 53 CITIES
27
0
Population 2007 Store 2009 FMCG ACV 2009 Retail Sales 2006
Estimated
Nielsen
RURAL
(*) Six Cities, 30 Cities and Rural store numbers and ACV from census results; 53 Cities estimated.
RETAIL SALES OF GOODS AND SERVICES
23%
21
%
21%
19%
19
14% %
10% 11%
8%
20% 11% 15%
29%
40%
31%
76% 53%
Nielsen
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Data in Million VND
Retail Value Sales Growth Rate

STORE NUMBER BY TIERS – OFF-PREMISE VS. ON-PREMISE 2009
461
400
299
240
221
200 161
138 127
99 103
59 68 73 59
44 55 35 38
53 51
30 29
0
VIETNAM 6 CITIES HCM HN 4 CITIES 30 CITIES 53 URBAN
(URBAN) CENTERS
Off Premise On Premise Grand Total
Nielsen
Unit: 000s stores; (*) 53 Cities 2009 Store number is estimated based on store number contribution
OFF-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS
250000
220,957
214,436
200000
150000 132,722 137,934
100000
51,606 52,669
50000 30,108 30,354
0
VIETNAM (URBAN) 6 CITIES 30 CITIES 53 CITIES
2008 2009
Nielsen
(*) 53 Cities 2009 Store number is estimated based on store number contribution
FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM OFF PREMISE
100 100
100
80
71
65
60
40
24
21
20
11 9
0
2008 2009
Nielsen
(*) 53 Cities 2008 Store number is estimated based on FMCG Growth rate in 36 Cities.

OFF-PREMISE STORE NUMBER IN TOTAL 36 URBAN CITIES VIETNAM BY STORE TYPES
150,000
122,784
100,000
113,773
50,000
18,108
11,908 12,937
9,115
480 669 3,024 2,564 5,1355,557 19,812 875 772 8,569 1,709 912 12,772 12,894
5,276
5,286
0
Modern Trad. Street Personal Market Cosmetic Beverage MBS Cigarette Pharmacy Other
Trade Grocery Vendor Store Stall Store Store Kiosk
Source: Nielsen Vietnam Census 2009 2008 2009
Nielsen
OFF-PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE
100
80
60 55
56
40
23
20
6 4 4
16 1 2 2 7 1 4 2 1 4 2 5 2 2
0
Modern Trad. Street Personal Market Cosmetic Beverage MBS Cigarette Pharmacy Other
Trade Grocery Vendor Store Stall Store Store Kiosk
2008 2009
Nielsen
NUMBER OF MODERN TRADE STORES
800
700 669
600 537
480
500
416
400
300
200 132
100 64
0
36 CITIES 6 CITIES 30 CITIES
2008 2009
Nielsen
VIETNAM MODERN TRADE SALES CONTRIBUTION BY TIERS
100 100
100
89
84
80
60
40
20 16
11
0
36 CITIES 6 CITIES 30 CITIES
2008 2009
Nielsen
FMCG VALUE SHARE OF TRADE – HCMC AND HN
Value % Share Of Trade - MAT LY Value % Share Of Trade - MAT TY
Cigarette 99.5 0.5 99.6 0.4
Beverage 87.0 13.0 89.5 10.5
Food 85.6 14.4 85.3 14.7
Household Care 84.1 15.9 84.9 15.1
Personal Care 76.3 23.7 74.9 25.1
0.0 20.0 40.0 60.0 80.0 100.0 0.0 20.0 40.0 60.0 80.0 100.0
TT HCMC+HN MT HCMC+HN
Nielsen
Source: Nielsen Vietnam Retail Tracking 2009, six cities. Latest period: December 2009
ON-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS
300000
240,476
229,305
200000
160,824
151,441
100000
48,465 50,715
29,399 28,937
0
2008 2009
Nielsen
(*) 53 Cities is estimated based on Census 36 Cities and growth rate
FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM ON PREMISE
100 100
100
80 74 75
60
40
18 17
20
8 8
0
2008 2009
Nielsen
TOP 10 CATEGORIES IN 6 CITIES
VALUE % SHARE 2009 VS. 2008
28.9 -2.2
Ciga re tte
30.8 6.8
9.9 -1.2
Milk Powde r
10.3 9.9
6.6 8.6
Soft Drink
6.3 19.7
6.3 50.2
RTDT
4.3 65.0
6.0 4.4
RTDM
6.2 10.6
Insta nt 4.3 6.8
Noodle 4.4 11.7
4.2 16.8
Ene rgy Drinks
3.7 28.1
3.4 1.6
Cooking Oil
4.1 -7.1
2.8 -2.7
Laundry
2.7 19.8
2.3 22.2
Sauce
1.9 34.9
Nielsen
0 10 20 30 40 -20 0 20 40 60 80
2008 2009 Va lue % Chg YA Volum e % Chg YA
MARKET COMPLEXITY – 3 YEAR TRENDS
Number of SKUs
8,000
6,000
4,000
2,000
Nielsen
Beverage Food Personal Care Household Care Cigarrette
2007 2008 2009
PENETRATION OF BEVERAGE CATEGORIES
30 cities Off 30 cities HRC 30 cities
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Beer CSD FVJ ED PW RTDT TFD Teabag Coffee
Nielsen
6 cities Off 6 cities HRC 6 cites
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Beer CSD FVJ ED PW RTDT TFD Teabag Coffee
 HRC: Hotel, Restaurant, Café

 CSD: Carbonated Soft Drink
 FJ: Fruit Juice
 ED: Energy Drink
 PW: Packaged Water
 RTDT: Ready To Drink Tea
 TFD: Tonic Food Drinks
 PC: Powder Concentrate
Source: Nielsen Vietnam Retail Tracking 2009

HOUSEHOLD INCOME CLASSIFICATION
Household Income Band (HIB) Classification System Overview
This classification system is based on pre-tax monthly income.
Household Income
HIB
band (VND)
A5 150,000,000 or higher
75,000,000 -
A4 149,999,999
A3 45,000,000 - 74,999,999
A2 30,000,000 - 44,999,999
A1 15,000,000 - 29,999,999
B 7,500,000 - 14,999,999
C 4,500,000 - 7,499,999
D 3,000,000 - 4,499,999
E 1,500,000 - 2,999,999
F 0 - 1,499,999
Urban
Class A1-5
Class B
Class C
Class D
Nielsen
HIB Distribution by Key Cities 2009
Ha Noi (new)
2.4%
20.2%
56.4%
18.4%
Hai Phong
0.9%
11.4%
42.7%
35.1%
Da Nang
0.3%
6.5%
41.0%
42.2%
Ho Chi Minh
3.9%
22.3%
41.3%
24.2%
Can Tho
0.3%
3.9%
28.1%
46.3%
Total 5 key
cities
2.9%
18.7%
44.0%
26.4%
Class E 2.4% 9.0% 9.7% 7.3% 20.6% 7.3%
Class F 0.1% 0.8% 0.4% 1.0% 0.8% 0.7%
Source: Nielsen Database 2009

HIB Distribution by Region 2009
Northern
North
midlands
Red River Central and Central Mekong River
Urban and South East
Delta Central Highlands Delta
mountain
Coast
areas
Class A1-5 1.7% 0.2% 1.3% 1.7% 3.6% 0.2%
Class B 17.1% 12.7% 10.5% 9.7% 20.4% 4.6%
Class C 49.9% 37.1% 33.0% 39.0% 39.3% 22.6%
Class D 24.9% 42.2% 38.4% 35.3% 27.5% 44.3%
Class E 5.5% 7.6% 13.4% 13.0% 8.2% 23.8%
Class F 0.9% 0.2% 3.5% 1.3% 1.0% 4.5%
HIB Distribution at Country Level 2009
Urban Vietnam
Class A1-5 1.9%
Nielsen
Class B 14.2%
Class C 37.8%
Class D 32.9%
Class E 11.2%
Class F 2.0%
Monthly Household Expenditures, Urban HCMC & Hanoi, 2009
Urban Ha
Urban Ha Urban
Noi &
Noi HCMC
HCMC
0 - 1,499,000 0.9% 4.3% 3.2%
1,500,000 - 2,999,000 9.3% 20.0% 16.5%
3,000,000 - 4,499,000 36.0% 35.1% 35.4%
4,500,000 - 7,499,000 45.5% 33.0% 37.1%
7,500,000 - 14,999,000 7.9% 6.8% 7.2%
15,000,000 - 29,999,000 0.4% 0.7% 0.6%
30,000,000 - 44,999,000 0.1% 0.1% 0.1%
45,000,000 - 74,999,000 0.0% 0.0% 0.0%

DEMOGRAPHICS
POPULATION BY SEX AND BY AGE GROUP IN URBAN VIETNAM 2008
AGE GROUP TOTAL FEMALE MALE
TOTAL 24,233,300 12,358,983 11,874,317
0 332,835 169,746 163,089
1 370,824 189,120 181,704
2 387,535 197,643 189,892
3 423,877 216,177 207,700
4 449,707 229,351 220,357
5-9 2,356,039 1,201,580 1,154,459
10-14 2,387,047 1,217,394 1,169,653
15-17 1,562,766 797,011 765,755
18-19 967,014 493,177 473,837
20-24 2,367,798 1,207,577 1,160,221
25-29 2,319,428 1,182,908 1,136,520
30-34 2,114,018 1,078,149 1,035,869
35-39 2,040,238 1,040,521 999,716
40-44 1,737,536 886,143 851,393
45-49 1,156,266 589,696 566,571
50-54 799,850 407,923 391,926
Nielsen
55-59 642,336 327,591 314,745
60-64 539,967 275,383 264,584
65-69 492,965 251,412 241,553
70-74 347,767 177,361 170,406
75-79 235,728 120,221 115,507
80-84 117,699 60,026 57,672
85+ 84,062 42,872 41,190

Source: Estimated from 2004 Census of Population & Statistical Yearbook 2008
POPULATION BY SEX AND BY AGE GROUP IN RURAL VIETNAM 2008
TOTAL 61,977,500 31,479,479 30,498,021
0 1,123,502 576,651 558,672
1 1,136,610 583,379 565,190
2 1,169,295 600,155 581,443
3 1,321,162 678,102 656,960
4 1,411,361 724,398 701,813
5-9 7,877,485 4,043,213 3,917,154
10-14 7,816,263 4,011,790 3,886,711
15-17 4,346,964 2,231,131 2,161,569
18-19 2,331,316 1,196,576 1,159,269
20-24 5,230,075 2,684,398 2,600,705
25-29 4,955,637 2,543,539 2,464,238
30-34 4,627,617 2,375,179 2,301,127
35-39 4,201,385 2,156,411 2,089,179
40-44 3,337,319 1,712,919 1,659,514
45-49 2,336,206 1,199,085 1,161,701
50-54 1,603,751 823,144 797,480
55-59 1,384,620 710,673 688,515
Nielsen
60-64 1,438,990 738,579 715,551
65-69 1,389,723 713,292 691,053
70-74 1,004,991 515,824 499,741
75-79 696,967 357,727 346,573
80-84 350,693 179,997 174,385
85+ 240,268 123,320 119,476

Source: Estimated from 2004 Census of Population & Statistical Yearbook 2008
POPULATION BY PROVINCE - URBAN/RURAL - 2008
REGION\PROVINCE TOTAL URBAN RURAL
VIETNAM 86,210,800 24,233,300 61,977,500
Red River Delta 18,545,200 4,875,300 13,669,900
Ha Noi 6,116,200 2,570,900 3,545,300
Vinh Phuc 1,014,500 233,200 781,300
Bac Ninh 1,022,500 183,500 839,000
Hai Duong 1,745,300 287,000 1,458,300
Hai Phong 1,845,900 753,100 1,092,800
Hung Yen 1,167,100 130,700 1,036,400
Thai Binh 1,872,900 139,900 1,733,000
Ha Nam 834,100 83,100 751,000
Nam Dinh 1,990,400 336,000 1,654,400
Ninh Binh 936,300 157,900 778,400
North-East 9,652,300 1,853,300 7,799,000
Ha Giang 705,100 79,600 625,500
Cao Bang 528,100 83,000 445,100
Bac Kan 308,900 46,900 262,000
Tuyen Quang 746,900 70,700 676,200
Lao Cai 602,300 125,900 476,400
Nielsen
Yen Bai 750,200 147,600 602,600
Thai Nguyen 1,149,100 277,800 871,300
Lang Son 759,000 153,400 605,600
Quang Ninh 1,109,600 495,000 614,600
Bac Giang 1,628,400 155,400 1,473,000
Phu Tho 1,364,700 218,000 1,146,700
North-West 2,665,100 394,000 2,271,100
Dien Bien 475,600 80,300 395,300
Lai Chau 335,300 45,000 290,300
Son La 1,036,500 138,800 897,700
Hoa Binh 817,700 129,900 687,800

North-Central
10,795,100 1,573,100 9,222,000
Coast
Thanh Hoa 3,712,500 371,200 3,341,300
Nghe An 3,131,000 384,400 2,746,600
Ha Tinh 1,307,300 171,300 1,136,000
Quang Binh 857,800 124,400 733,400
Quang Tri 635,700 156,400 479,300
Thua Thien Hue 1,150,800 365,400 785,400

South-Central
7,253,200 2,239,400 5,013,800
Coast
Da Nang 818,300 710,800 107,500
Quang Nam 1,492,100 261,200 1,230,900
Quang Ngai 1,302,600 191,400 1,111,200
Binh Dinh 1,592,600 423,400 1,169,200
Phu Yen 885,500 180,000 705,500
Khanh Hoa 1,162,100 472,600 689,500
Central Highlands 5,004,200 1,398,000 3,606,200
Kon Tum 401,500 140,700 260,800

Gia Lai 1,188,500 343,400 845,100
Dak Lak 1,777,000 394,600 1,382,400
Dak Nong 431,000 65,700 365,300
Lam Dong 1,206,200 453,600 752,600
South East 14,600,700 8,101,700 6,499,000
Ninh Thuan 583,400 188,600 394,800
Binh Thuan 1,188,500 475,900 712,600
Binh Phuoc 835,300 134,400 700,900
Tay Ninh 1,058,500 182,000 876,500
Binh Duong 1,072,000 333,300 738,700
Dong Nai 2,290,200 721,300 1,568,900
Ba Ria - Vung Tau 961,200 431,600 529,600
HCMC 6,611,600 5,634,600 977,000
Mekong River Delta 17,695,000 3,798,500 13,896,500
Long An 1,438,800 243,100 1,195,700
Tien Giang 1,742,100 260,500 1,481,600
Ben Tre 1,360,300 133,300 1,227,000
Tra Vinh 1,062,000 155,400 906,600
Vinh Long 1,069,100 161,400 907,700
Dong Thap 1,682,700 290,600 1,392,100
Nielsen
An Giang 2,250,600 643,900 1,606,700
Kien Giang 1,727,600 450,000 1,277,600
Can Tho 1,171,100 608,000 563,100
Hau Giang 808,500 136,600 671,900
Soc Trang 1,301,700 240,200 1,061,500
Bac Lieu 829,300 222,300 607,000
Ca Mau 1,251,200 253,200 998,000
Source: Statistical Yearbook 2009

POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2008
TOTAL 86,210,800 43,826,300 42,384,500
0 1,472,676 748,653 724,024
1 1,522,502 773,982 748,520
2 1,572,183 799,238 772,945
3 1,762,884 896,183 866,701
4 1,880,282 955,864 924,418
5-9 10,347,144 5,260,096 5,087,049
10-14 10,314,073 5,243,283 5,070,789
15-17 5,961,711 3,030,708 2,931,003
18-19 3,320,926 1,688,233 1,632,693
20-24 7,640,565 3,884,174 3,756,392
25-29 7,312,352 3,717,322 3,595,030
30-34 6,778,337 3,445,849 3,332,488
35-39 6,270,496 3,187,682 3,082,814
40-44 5,093,222 2,589,201 2,504,021
45-49 3,507,453 1,783,056 1,724,397
50-54 2,413,625 1,226,995 1,186,630
55-59 2,037,893 1,035,987 1,001,905
Nielsen
60-64 1,995,350 1,014,360 980,990
65-69 1,899,708 965,739 933,968
70-74 1,365,445 694,140 671,304
75-79 941,712 478,731 462,981
80-84 472,945 240,427 232,518
85+ 327,316 166,395 160,921

Source: Estimated from 2004 Census of Population & Statistical
Yearbook 2008
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/
2000 2001 2002 2003 2004 2005 2006 2007 2008
PROVINCE
VIETNAM 38,166,400 38,684,200 39,197,400 39,755,400 40,310,500 40,846,200 41,354,900 41,868,000 42,384,500
Red River Delta 8,319,800 8,420,500 8,525,100 8,617,800 8,707,200 8,822,600 8,900,300 8,979,800 9,004,400
Ha Noi 1,370,300 1,421,600 1,466,500 1,503,800 1,545,300 1,576,200 1,622,400 1,648,200
2,994,800
Ha Tay 1,176,000 1,184,700 1,194,700 1,200,500 1,205,000 1,224,500 1,225,700 1,234,000
Vinh Phuc 538,700 543,500 549,200 557,100 559,200 565,000 571,500 577,500 491,900
Bac Ninh 460,700 465,000 471,600 472,700 480,800 485,500 492,400 495,400 490,300
Hai Duong 803,800 807,500 814,000 820,400 823,100 827,700 834,700 839,800 850,800
Hai Phong 838,700 847,000 854,800 865,500 875,300 906,900 893,400 903,000 894,900
Hung Yen 521,700 526,800 531,900 540,000 541,700 549,800 552,900 558,900 564,100
Thai Binh 861,800 867,000 873,700 879,000 885,700 888,400 893,900 897,800 902,200
Ha Nam 386,100 388,400 391,000 396,200 397,100 398,200 400,500 402,900 405,400
Nam Dinh 926,500 932,500 939,900 942,000 950,000 955,000 963,500 969,800 966,800
Ninh Binh 435,500 436,500 437,800 440,600 444,100 445,400 449,400 452,500 443,200
North-East 4,442,500 4,489,200 4,538,900 4,577,200 4,591,800 4,639,500 4,700,700 4,745,000 4,739,800
Ha Giang 305,200 309,700 315,600 320,900 327,700 333,300 338,900 343,600 346,900
Cao Bang 242,600 245,200 247,000 242,000 249,500 252,000 254,600 256,300 256,300
Bac Kan 139,900 141,400 143,000 145,700 147,700 149,200 151,300 153,100 152,800
Tuyen Quang 338,200 342,400 347,500 350,700 355,600 359,000 362,600 365,600 369,100
Lao Cai 303,100 307,700 313,800 319,200 282,100 286,600 294,300 296,000 303,300
Yen Bai 344,500 349,100 352,800 355,800 358,200 363,000 366,800 371,800 372,000
Thai Nguyen 525,300 528,900 534,500 541,200 547,500 546,100 563,400 568,700 562,900
Lang Son 353,300 354,800 356,800 359,400 363,600 366,800 370,900 373,900 370,100
Quang Ninh 518,300 525,400 530,500 537,500 540,600 549,300 552,400 557,200 555,900
Bac Giang 746,400 752,100 758,500 764,900 773,000 781,500 788,300 795,700 790,300
Phu Tho 625,700 632,500 638,900 639,900 646,200 652,700 657,200 663,100 660,200
North-West 1,140,700 1,158,100 1,177,000 1,196,600 1,264,800 1,282,900 1,307,500 1,327,500 1,313,800
Nielsen
Dien Bien 221400 225900 230500 235,100 234,200
Lai Chau 305,400 311,500 318,000 323,700 154,800 158,300 162,600 165,900 166,300
Son La 454,200 462,400 470,600 479,500 489,100 496,100 505,500 513,600 514,400
Hoa Binh 381,100 384,200 388,400 393,400 399,600 402,600 408,900 412,900 398,900
North-Central
4,960,900 5,003,500 5,057,900 5,110,000 5,163,900 5,209,900 5,233,200 5,271,400 5,323,500
Coast
Thanh Hoa 1,707,400 1,715,000 1,727,000 1,770,300 1,786,400 1,797,200 1,803,700 1,812,500 1,837,700
Nghe An 1,421,500 1,434,700 1,453,200 1,464,500 1,472,600 1,492,400 1,502,600 1,520,600 1,562,400
Ha Tinh 625,500 630,400 637,600 630,200 638,900 641,800 639,800 642,300 627,600
Quang Binh 396,300 401,700 408,100 403,200 411,300 414,800 418,400 421,800 422,600
Quang Tri 285,700 289,600 293,600 301,000 304,600 307,400 309,200 311,600 307,000
Thua Thien Hue 524,500 532,100 538,400 540,800 550,100 556,300 559,500 562,600 566,200
South-Central
3,237,400 3,270,800 3,315,900 3,371,600 3,409,900 3,445,300 3,479,400 3,509,200 3,557,800
Coast
Da Nang 345,400 351,000 355,400 369,000 369,800 381,700 383,000 389,200 402,300
Quang Nam 672,100 678,500 687,300 695,500 703,000 708,200 714,100 718,300 728,600
Quang Ngai 584,900 588,000 596,400 606,900 611,400 615,900 621,800 627,100 636,800
Binh Dinh 718,800 724,300 734,500 743,100 752,600 756,300 763,300 767,800 777,500
Phu Yen 396,500 401,600 407,800 414,500 421,300 426,500 433,300 436,500 435,900
Khanh Hoa 519,700 527,400 534,500 542,600 551,700 556,700 563,900 570,300 576,700
Central
2,144,100 2,191,400 2,230,500 2,291,800 2,353,600 2,402,200 2,444,800 2,484,600 2,491,500
Highlands
Kon Tum 163,400 166,400 170,900 179,500 183,900 187,900 192,200 196,200 200,000
Gia Lai 513,500 529,200 537,500 534,500 557,600 554,900 582,600 594,500 593,300
Dak Lak 945,600 966,200 985,200 1,017,400 851,300 876,600 876,100 886,600 886,600
Dak Nong 191300 204000 204300 209,000 215,500
Lam Dong 521,600 529,600 536,900 560,400 569,600 578,800 589,600 598,300 596,100
South East 5,915,100 6,059,100 6,165,200 6,298,600 6,463,800 6,607,500 6,774,100 6,958,400 7,222,400
Ninh Thuan 253,900 262,200 267,600 269,400 274,200 277,400 281,400 285,300 283,000
Binh Thuan 531,800 538,700 547,200 559,200 566,500 573,000 580,000 586,100 580,900
Binh Phuoc 348,900 360,900 366,600 388,000 399,300 405,100 414,800 420,300 413,500
Tay Ninh 479,500 486,000 491,900 499,200 506,800 508,800 515,200 518,300 511,600
Binh Duong 356,700 371,400 380,800 403,900 424,300 438,300 463,100 491,600 515,700
Dong Nai 1,017,900 1,031,800 1,045,900 1,060,900 1,077,400 1,086,700 1,103,800 1,119,600 1,138,000
Ba Ria - Vung Tau 411,100 419,600 428,100 442,700 450,200 457,200 468,700 476,200 474,600
HCMC 2,515,300 2,588,500 2,637,100 2,675,300 2,765,200 2,861,000 2,947,100 3,061,000 3,305,100
Mekong River
8,005,900 8,091,600 8,186,900 8,291,800 8,355,400 8,436,300 8,514,900 8,592,100 8,731,300
Delta
Long An 652,000 660,600 668,300 682,600 688,600 693,000 699,500 710,800 704,700
Tien Giang 785,800 791,900 798,500 804,400 816,300 823,300 831,900 838,000 870,700
Ben tre 631,500 632,900 638,100 648,500 653,300 655,100 657,200 658,800 673,800
Tra Vinh 487,800 493,100 499,700 500,000 494,300 498,000 505,100 509,700 504,800
Vinh Long 493,800 496,600 501,500 502,500 508,000 511,200 514,100 516,600 533,100
Dong Thap 774,100 781,100 788,600 797,900 800,100 805,700 812,600 816,400 839,600
An Giang 1,021,700 1,032,700 1,047,200 1,056,500 1,066,800 1,076,000 1,086,500 1,096,400 1,096,600
Kien Giang 751,200 760,500 771,900 790,700 803,900 818,600 829,900 840,600 861,700
Can Tho 901,300 909,100 916,900 944,000 552,500 556,900 562,200 571,200 578,700
Hau Giang 384200 387600 392600 397,500 399,000
Soc Trang 580,200 591,200 599,800 601,600 612,800 619,100 621,900 625,700 639,500
Bac Lieu 364,500 370,600 376,200 380,100 382,400 390,800 394,300 398,400 404,100
Ca Mau 562,000 571,300 580,200 583,000 592,200 601,000 607,100 612,000 625,000
Source: Statistical Yearbook 2000 – 2009
Nielsen
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009
REGION/ PROVINCE 2000 2001 2002 2003 2004 2005 2006 2007 2008
VIETNAM 39,469,000 40,001,600 40,530,000 41,147,000 41,721,200 42,260,100 42,781,900 43,303,700 43,826,300
Red River Delta 8,719,400 8,822,800 8,930,700 9,030,900 9,129,300 9,205,700 9,328,000 9,408,300 9,540,800
Ha Noi 1,368,900 1,420,100 1,464,900 1,503,200 1,537,600 1,573,600 1,614,000 1,640,000

3,121,400
Ha Tay 1,238,100 1,247,300 1,257,800 1,278,900 1,295,200 1,300,300 1,317,500 1,326,400
Vinh Phuc 567,200 572,200 578,300 585,800 595,600 603,900 608,600 612,900 522,600
Bac Ninh 488,100 492,700 499,700 504,000 506,700 513,500 519,000 522,100 532,200
Hai Duong 859,300 863,300 870,200 868,800 875,200 882,900 887,500 893,000 894,500
Hai Phong 855,700 864,100 872,100 888,600 895,500 883,400 914,100 923,900 951,000
Hung Yen 558,800 564,200 569,500 572,400 578,600 583,800 590,700 597,100 603,000
Thai Binh 942,000 947,700 955,100 952,100 957,500 962,900 966,400 970,600 970,700
Ha Nam 409,400 412,000 414,800 418,700 422,600 425,100 425,700 428,100 428,700
Nam Dinh 977,600 983,900 991,800 993,000 997,200 1,006,000 1,011,500 1,018,000 1,023,600
Ninh Binh 454,300 455,300 456,500 465,400 467,500 470,300 473,000 476,200 493,100
North-East 4,500,300 4,547,500 4,597,900 4,642,900 4,652,100 4,715,200 4,752,900 4,806,200 4,912,500
Ha Giang 311,400 316,000 322,100 327,200 334,100 339,800 344,900 350,400 358,200
Cao Bang 253,900 256,600 258,700 261,000 258,700 262,200 264,100 265,800 271,800
Bac Kan 140,200 141,600 143,300 146,000 147,300 149,400 150,800 152,700 156,100
Tuyen Quang 345,800 350,100 355,400 358,700 362,500 367,200 369,600 372,800 377,800
Lao Cai 304,100 308,800 314,900 320,100 283,700 288,400 289,000 297,600 299,000
Yen Bai 346,200 350,800 354,500 357,200 364,500 368,800 373,200 377,300 378,200
Thai Nguyen 529,100 532,800 538,300 544,700 547,900 563,900 562,200 569,200 586,200
Lang Son 359,000 360,500 362,500 364,900 367,800 372,300 375,100 378,200 388,900
Quang Ninh 497,700 504,500 509,300 518,100 526,700 529,900 538,200 542,900 553,700
Bac Giang 764,000 769,900 776,400 782,200 790,500 799,200 806,000 813,600 838,100
Phu Tho 648,900 655,900 662,500 662,800 668,300 674,100 679,800 685,700 704,500
Nielsen
North-West 1,137,300 1,154,500 1,173,400 1,193,600 1,259,200 1,280,200 1,300,400 1,320,900 1,351,300
Dien Bien 219,500 224,000 228,500 232,500 241,400
Lai Chau 298,900 304,800 311,100 318,800 153,200 156,400 161,000 164,100 169,000
Son La 451,700 459,800 468,100 475,900 483,500 492,300 499,700 507,900 522,100
Hoa Binh 386,700 389,900 394,200 398,900 402,900 407,500 411,200 416,400 418,800
North-Central Coast 5,140,900 5,184,900 5,241,200 5,300,000 5,340,100 5,394,900 5,410,800 5,448,800 5,471,600
Thanh Hoa 1,786,600 1,794,600 1,807,100 1,850,000 1,860,200 1,874,200 1,878,300 1,884,700 1,874,800
Nghe An 1,465,600 1,479,100 1,498,300 1,512,800 1,530,600 1,547,000 1,561,700 1,580,400 1,568,600
Ha Tinh 649,500 654,500 662,000 653,700 647,800 657,500 648,700 651,200 679,700
Quang Binh 405,300 410,900 417,400 415,100 420,300 423,900 427,600 431,100 435,200
Quang Tri 294,900 299,000 303,200 307,500 311,500 314,200 316,100 318,700 328,700
Thua Thien Hue 539,000 546,800 553,200 560,900 569,700 578,100 578,400 582,700 584,600
South-Central Coast 3,388,000 3,422,900 3,470,000 3,528,200 3,571,400 3,604,500 3,639,400 3,678,500 3,695,400
Da Nang 358,100 364,000 368,600 378,100 394,700 395,300 406,800 415,500 416,000
Quang Nam 717,300 724,200 733,600 743,300 748,900 754,700 760,200 765,300 763,500
Quang Ngai 615,200 618,400 627,200 643,400 648,000 652,800 659,000 664,600 665,800
Binh Dinh 762,200 768,000 778,600 787,200 792,500 800,800 803,700 811,400 815,100
Phu Yen 404,200 409,400 415,700 422,200 427,700 434,400 437,800 443,100 449,600
Khanh Hoa 531,000 538,900 546,300 554,000 559,500 566,500 571,900 578,600 585,400
Central Highlands 2,092,600 2,138,600 2,176,700 2,278,700 2,320,200 2,355,700 2,410,100 2,449,500 2,512,700
Kon Tum 161,400 164,300 168,600 177,900 182,300 186,900 190,500 194,400 201,500
Gia Lai 503,500 518,800 527,100 540,700 537,900 561,300 562,000 573,600 595,200
Dak Lak 915,300 935,200 953,600 1,000,400 836,500 835,500 860,800 871,300 890,400
Dak Nong 194,500 193,700 207,600 212,400 215,500
Lam Dong 512,400 520,300 527,400 559,700 569,100 578,300 589,200 597,800 610,100
North-East South 6,151,700 6,302,600 6,413,300 6,582,900 6,728,300 6,884,200 7,055,100 7,249,300 7,378,300
Ninh Thuan 260,900 269,500 275,000 276,700 280,300 284,600 287,600 291,500 300,400
Binh Thuan 534,100 541,000 549,500 561,000 569,300 577,600 583,000 589,100 607,600
Binh Phuoc 335,700 347,200 352,800 376,600 385,400 392,300 400,400 405,700 421,800
Tay Ninh 496,800 503,800 509,700 517,900 523,000 529,600 531,600 534,800 546,900
Binh Duong 381,000 396,700 406,800 447,200 461,900 485,100 504,000 535,100 556,300
Dong Nai 1,021,500 1,035,400 1,049,600 1,081,800 1,094,700 1,107,800 1,121,500 1,137,600 1,152,200
Ba Ria - Vung Tau 410,900 419,400 428,000 442,200 448,000 456,600 466,300 474,000 486,600
HCMC 2,710,800 2,789,600 2,841,900 2,879,500 2,965,700 3,050,600 3,160,700 3,281,500 3,306,500
Mekong River Delta 8,338,800 8,427,800 8,526,800 8,589,800 8,720,700 8,819,700 8,885,200 8,942,200 8,963,700
Long An 678,300 687,400 695,300 709,700 711,900 719,000 723,200 719,600 734,100
Tien Giang 837,200 843,800 850,800 855,800 865,200 875,600 881,800 888,300 871,400
Ben tre 673,900 675,300 680,900 689,300 691,500 695,500 695,700 695,300 686,500
Tra Vinh 490,500 495,900 502,600 502,600 521,200 529,500 532,600 537,500 557,200
Vinh Long 523,900 526,800 531,900 533,600 536,900 542,100 543,300 546,000 536,000
Dong Thap 804,100 811,500 819,200 828,200 839,300 847,900 852,500 856,400 843,100
An Giang 1,055,300 1,066,700 1,081,600 1,090,300 1,103,300 1,116,800 1,123,800 1,134,000 1,154,000
Kien Giang 772,800 782,300 794,000 815,900 826,500 838,400 853,200 864,300 865,900
Can Tho 934,900 943,000 951,100 937,700 571,000 577,600 581,100 587,800 592,400
Hau Giang 396,800 402,000 403,500 405,300 409,500
Soc Trang 610,800 622,200 631,400 632,700 644,600 651,100 654,100 658,000 662,200
Bac Lieu 379,800 386,200 392,100 395,800 404,000 406,900 416,600 420,900 425,200
Ca Mau 577,300 586,700 595,900 598,200 608,400 617,300 623,800 628,800 626,200
Nielsen
POPULATION BY PROVINE IN VIETNAM 2000-2009
REGION/
2000 2001 2002 2003 2004 2005 2006 2007 2008
PROVINCE
VIETNAM 77,635,400 78,685,800 79,727,400 80,902,400 82,031,700 83,106,300 84,136,800 85,171,700 86,210,800
Red River Delta 17,039,200 17,243,300 17,455,800 17,648,700 17,836,400 18,028,300 18,228,300 18,388,200 18,545,200
Ha Noi 2,739,200 2,841,700 2,931,400 3,007,000 3,082,900 3,149,800 3,236,400 3,288,200
6,116,200
Ha Tay 2,414,100 2,432,000 2,452,500 2,479,400 2,500,200 2,524,800 2,543,200 2,560,500
Vinh Phuc 1,105,900 1,115,700 1,127,500 1,142,900 1,154,800 1,168,900 1,180,100 1,190,400 1,014,500
Bac Ninh 948,800 957,700 971,300 976,700 987,500 999,000 1,011,400 1,017,500 1,022,500
Hai Duong 1,663,100 1,670,800 1,684,200 1,689,200 1,698,300 1,710,600 1,722,200 1,732,800 1,745,300
Hai Phong 1,694,400 1,711,100 1,726,900 1,754,100 1,770,800 1,790,300 1,807,500 1,826,900 1,845,900
Hung Yen 1,080,500 1,091,000 1,101,400 1,112,400 1,120,300 1,133,600 1,143,600 1,156,000 1,167,100
Thai Binh 1,803,800 1,814,700 1,828,800 1,831,100 1,843,200 1,851,300 1,860,300 1,868,400 1,872,900
Ha Nam 795,500 800,400 805,800 814,900 819,600 823,300 826,200 831,000 834,100
Nam Dinh 1,904,100 1,916,400 1,931,700 1,935,000 1,947,200 1,961,000 1,975,000 1,987,800 1,990,400
Ninh Binh 889,800 891,800 894,300 906,000 911,600 915,700 922,400 928,700 936,300
North-East 8,942,800 9,036,700 9,136,800 9,220,100 9,244,000 9,354,700 9,453,600 9,551,200 9,652,300
Ha Giang 616,600 625,700 637,700 648,100 661,900 673,100 683,800 694,000 705,100
Cao Bang 496,500 501,800 505,700 503,000 508,200 514,200 518,700 522,100 528,100
Bac Kan 280,100 283,000 286,300 291,700 295,100 298,600 302,100 305,800 308,900
Tuyen Quang 684,000 692,500 702,900 709,400 718,100 726,200 732,200 738,400 746,900
Lao Cai 607,200 616,500 628,700 639,300 565,700 575,000 583,300 593,600 602,300
Yen Bai 690,700 699,900 707,300 713,000 722,700 731,800 740,000 749,100 750,200
Thai Nguyen 1,054,400 1,061,700 1,072,800 1,085,900 1,095,400 1,110,000 1,125,600 1,137,900 1,149,100
Lang Son 712,300 715,300 719,300 724,300 731,400 739,100 746,000 752,100 759,000
Quang Ninh 1,016,000 1,029,900 1,039,800 1,055,600 1,067,400 1,079,200 1,090,600 1,100,100 1,109,600
Bac Giang 1,510,400 1,522,000 1,534,900 1,547,100 1,563,500 1,580,700 1,594,300 1,609,300 1,628,400
Phu Tho 1,274,600 1,288,400 1,301,400 1,302,700 1,314,500 1,326,800 1,337,000 1,348,800 1,364,700
North-West 2,278,000 2,312,600 2,350,400 2,390,200 2,524,000 2,563,100 2,607,900 ###### 2,665,100
Dien Bien 440,900 449,900 459,000 467,600 475,600
Nielsen
Lai Chau 604,300 616,300 629,100 642,500 308,000 314,700 323,600 330,000 335,300
Son La 905,900 922,200 938,700 955,400 972,600 988,400 1,005,200 1,021,500 1,036,500
Hoa Binh 767,800 774,100 782,600 792,300 802,500 810,100 820,100 829,200 817,700
North-Central
10,101,800 10,188,400 10,299,100 10,410,000 10,504,000 10,604,800 10,644,000 ###### ######
Coast
Thanh Hoa 3,494,000 3,509,600 3,534,100 3,620,300 3,646,600 3,671,400 3,682,000 3,697,200 3,712,500
Nghe An 2,887,100 2,913,800 2,951,500 2,977,300 3,003,200 3,039,400 3,064,300 3,101,000 3,131,000
Ha Tinh 1,275,000 1,284,900 1,299,600 1,283,900 1,286,700 1,299,300 1,288,500 1,293,500 1,307,300
Quang Binh 801,600 812,600 825,500 818,300 831,600 838,700 846,000 852,900 857,800
Quang Tri 580,600 588,600 596,800 608,500 616,100 621,600 625,300 630,300 635,700
Thua Thien Hue 1,063,500 1,078,900 1,091,600 1,101,700 1,119,800 1,134,400 1,137,900 1,145,300 1,150,800
South-Central
6,625,400 6,693,700 6,785,900 6,899,800 6,981,200 7,049,800 7,118,800 7,187,700 7,253,200
Coast
Da Nang 703,500 715,000 724,000 747,100 764,600 777,000 789,800 804,700 818,300
Quang Nam 1,389,400 1,402,700 1,420,900 1,438,800 1,451,900 1,462,900 1,474,300 1,483,600 1,492,100
Quang Ngai 1,200,100 1,206,400 1,223,600 1,250,300 1,259,400 1,268,700 1,280,800 1,291,700 1,302,600
Binh Dinh 1,481,000 1,492,300 1,513,100 1,530,300 1,545,200 1,557,100 1,567,000 1,579,200 1,592,600
Phu Yen 800,700 811,000 823,500 836,700 849,000 860,900 871,100 879,600 885,500
Khanh Hoa 1,050,700 1,066,300 1,080,800 1,096,600 1,111,100 1,123,200 1,135,800 1,148,900 1,162,100
Central
4,236,700 4,330,000 4,407,200 4,570,500 4,673,900 4,757,900 4,854,900 4,934,100 5,004,200
Highlands
Kon Tum 324,800 330,700 339,500 357,400 366,100 374,800 382,700 390,600 401,500
Gia Lai 1,017,000 1,048,000 1,064,600 1,075,200 1,095,500 1,116,200 1,144,600 1,168,100 1,188,500
Dak Lak 1,860,900 1,901,400 1,938,800 2,017,800 1,687,700 1,712,100 1,736,900 1,757,900 1,777,000
Dak Nong 385,800 397,700 411,900 421,400 431,000
Lam Dong 1,034,000 1,049,900 1,064,300 1,120,100 1,138,700 1,157,100 1,178,800 1,196,100 1,206,200
South East 12,066,800 12,361,700 12,578,500 12,881,500 13,192,100 13,491,700 13,829,200 ###### ######
Ninh Thuan 514,800 531,700 542,600 546,100 554,500 562,000 569,000 576,800 583,400
Binh Thuan 1,065,900 1,079,700 1,096,700 1,120,200 1,135,800 1,150,600 1,163,000 1,175,200 1,188,500
Binh Phuoc 684,600 708,100 719,400 764,600 784,700 797,400 815,200 826,000 835,300
Tay Ninh 976,300 989,800 1,001,600 1,017,100 1,029,800 1,038,400 1,046,800 1,053,100 1,058,500
Binh Duong 737,700 768,100 787,600 851,100 886,200 923,400 967,100 1,026,700 1,072,000
Dong Nai 2,039,400 2,067,200 2,095,500 2,142,700 2,172,100 2,194,500 2,225,300 2,257,200 2,290,200
Ba Ria - Vung Tau 822,000 839,000 856,100 884,900 898,200 913,800 935,000 950,200 961,200
HCMC 5,226,100 5,378,100 5,479,000 5,554,800 5,730,800 5,911,600 6,107,800 6,343,500 6,611,600
Mekong River
16,344,700 16,519,400 16,713,700 16,881,600 17,076,100 17,256,000 17,400,100 ###### ######
Delta
Long An 1,330,300 1,348,000 1,363,600 1,392,300 1,400,500 1,412,000 1,422,700 1,430,400 1,438,800
Tien Giang 1,623,000 1,635,700 1,649,300 1,660,200 1,681,600 1,698,900 1,713,700 1,726,300 1,742,100
Ben tre 1,305,400 1,308,200 1,319,000 1,337,800 1,344,700 1,350,600 1,352,900 1,354,100 1,360,300
Tra Vinh 978,300 989,000 1,002,300 1,002,600 1,015,500 1,027,500 1,037,700 1,047,200 1,062,000
Vinh Long 1,017,700 1,023,400 1,033,400 1,036,100 1,044,900 1,053,300 1,057,400 1,062,600 1,069,100
Dong Thap 1,578,200 1,592,600 1,607,800 1,626,100 1,639,400 1,653,600 1,665,100 1,672,800 1,682,700
An Giang 2,077,000 2,099,400 2,128,800 2,146,800 2,170,100 2,192,800 2,210,300 2,230,400 2,250,600
Kien Giang 1,524,000 1,542,800 1,565,900 1,606,600 1,630,400 1,657,000 1,683,100 1,704,900 1,727,600
Can Tho 1,836,200 1,852,100 1,868,000 1,881,700 1,123,500 1,134,500 1,143,300 1,159,000 1,171,100
Hau Giang 781,000 789,600 796,100 802,800 808,500
Soc Trang 1,191,000 1,213,400 1,231,200 1,234,300 1,257,400 1,270,200 1,276,000 1,283,700 1,301,700
Bac Lieu 744,300 756,800 768,300 775,900 786,500 797,700 810,900 819,300 829,300
Ca Mau 1,139,300 1,158,000 1,176,100 1,181,200 1,200,600 1,218,300 1,230,900 1,240,800 1,251,200
Nielsen
HOUSEHOLD BY PROVINCE - URBAN/RURAL - 2008
Provinces/Regions TOTAL URBAN RURAL
TOTAL VIETNAM 18,582,928 5,174,132 13,408,796
Red River Delta 4,488,338 1,145,477 3,342,861
Ha Noi 789,704 532,146 257,558
Vinh Phuc 261,893 47,698 214,196
Bac Ninh 236,073 33,073 203,000
Ha Tay 585,005 64,119 520,886
Hai Duong 434,932 69,282 365,650
Hai Phong 455,045 189,923 265,122
Hung Yen 289,125 32,075 257,050
Thai Binh 492,775 37,459 455,316
Ha Nam 205,854 19,829 186,025
Nam Dinh 510,564 82,872 427,692
Ninh Binh 227,366 37,000 190,366
North East 2,081,214 462,486 1,618,728
Ha Giang 132,550 18,143 114,407
Cao Bang 109,259 21,179 88,080
Bac Can 63,505 11,525 51,980
Tuyen Quang 157,498 18,289 139,208
Nielsen
Lao Cai 116,342 31,487 84,855
Yen Bai 158,129 37,769 120,360
Thai Nguyen 258,013 70,231 187,783
Lang Son 153,777 36,071 117,706
Quang Ninh 257,775 125,667 132,109
Bac Giang 361,575 37,175 324,400
Phu Tho 312,790 54,949 257,841
North West 505,178 93,175 412,003
Dien Bien 83,316 19,250 64,066
Lai Chau 58,785 13,375 45,410
Son La 187,993 28,975 159,018
Hoa Binh 175,085 31,575 143,510
North Central Coast 2,348,904 341,624 2,007,280
Thanh Hoa 829,446 88,268 741,178
Nghe An 670,978 83,659 587,319
Ha Tinh 302,482 35,575 266,907
Quang Binh 187,715 28,628 159,087
Quang Tri 132,617 34,200 98,417
Thua Thien Hue 225,667 71,294 154,373
South Central Coast 1,559,698 472,946 1,086,753
Da Nang 169,283 145,417 23,867
Quang Nam 337,341 58,182 279,159
Quang Ngai 288,339 43,116 245,222
Binh Dinh 343,239 90,217 253,022
Phu Yen 188,209 38,826 149,383
Khanh Hoa 233,288 97,188 136,100
Central Highlands 995,003 289,331 705,672
Kon Tum 79,719 28,979 50,740

Gia Lai 231,269 68,347 162,922
Dak Lak 348,044 79,612 268,431
Dak Nong 83,150 12,327 70,824
Lam Dong 252,822 100,067 152,755
South East 2,931,577 1,581,525 1,350,052
Ninh Thuan 111,313 37,898 73,415
Binh Thuan 231,270 87,780 143,490
Binh Phuoc 179,651 27,933 151,717
Tay Ninh 233,304 39,304 194,000
Binh Duong 230,976 64,044 166,932
Dong Nai 462,884 148,313 314,571
Ba Ria- Vung tau 196,752 91,152 105,600
Ho Chi Minh 1,285,426 1,085,100 200,326
Mekong River Delta 3,673,016 787,569 2,885,447
Long An 313,353 54,114 259,239
Tien Giang 382,036 56,370 325,667
Ben tre 315,640 31,524 284,116
Tra Vinh 223,213 33,022 190,191
Vinh Long 227,595 35,489 192,106
Dong Thap 352,468 64,156 288,313
Nielsen
An Giang 455,306 129,449 325,857
Kien Giang 342,849 90,429 252,420
Can Tho 238,419 123,979 114,440
Hau Giang 161,454 28,234 133,220
Soc Trang 257,687 48,327 209,360
Bac Lieu 161,402 41,520 119,882
Ca Mau 241,594 50,959 190,635

POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2008
POPULATION POPULATION
REGION/ PROVINCE (Thous. AREA (Km2) DENSITY
persons) (Person/Km2)
VIETNAM 86,210.8 331,150.5 260
Red River Delta 18,545.2 14,962.5 1,239
Ha Noi 6,116.2 3,348.5 1,827
Vinh Phuc 1,014.5 1,231.8 824
Bac Ninh 1,022.5 822.7 1,243
Hai Duong 1,745.3 1,654.2 1,055
Hai Phong 1,845.9 1,522.1 1,213
Hung Yen 1,167.1 923.4 1,264
Thai Binh 1,872.9 1,559.2 1,201
Ha Nam 834.1 859.6 970
Nam Dinh 1,990.4 1,652.3 1,205
Ninh Binh 936.3 1,388.7 674
North-East 9,652.3 64,000.1 151
Ha Giang 705.1 7,945.8 89
Cao Bang 528.1 6,724.6 79
Bac Kan 308.9 4,859.4 64
Tuyen Quang 746.9 5,870.4 127
Nielsen
Lao Cai 602.3 6,383.9 94
Yen Bai 750.2 6,899.5 109
Thai Nguyen 1,149.1 3,534.4 325
Lang Son 759.0 8,327.6 91
Quang Ninh 1,109.6 6,099.0 182
Bac Giang 1,628.4 3,827.4 425
Phu Tho 1,364.7 3,528.1 387
North-West 2,665.1 37,444.9 71
Dien Bien 475.6 9,562.9 50
Lai Chau 335.3 9,112.3 37
Son La 1,036.5 14,174.4 73
Hoa Binh 817.7 4,595.3 178
North-Central Coast 10,795.1 51,534.2 209
Thanh Hoa 3,712.5 11,134.7 333
Nghe An 3,131.0 16,499.0 190
Ha Tinh 1,307.3 6,025.6 217
Quang Binh 857.8 8,065.3 106
Quang Tri 635.7 4,744.3 134
Thua Thien Hue 1,150.8 5,065.3 227
South-Central Coast 7,253.2 33,192.3 219
Da Nang 818.3 1,283.4 638
Quang Nam 1,492.1 10,438.4 143
Quang Ngai 1,302.6 5,152.7 253
Binh Dinh 1,592.6 6,039.6 264
Phu Yen 885.5 5,060.6 175
Khanh Hoa 1,162.1 5,217.6 223
Central Highlands 5,004.2 54,640.3 92
Kon Tum 401.5 9,690.5 41

Gia Lai 1,188.5 15,536.9 76
Dak Lak 1,777.0 13,125.4 135
Dak Nong 431.0 6,515.3 66
Lam Dong 1,206.2 9,772.2 123
South East 14,600.7 34,773.9 420
Ninh Thuan 583.4 3,358.0 174
Binh Thuan 1,188.5 7,810.4 152
Binh Phuoc 835.3 6,874.6 122
Tay Ninh 1,058.5 4,049.3 261
Binh Duong 1,072.0 2,695.2 398
Dong Nai 2,290.2 5,903.4 388
Ba Ria - Vung tau 961.2 1,987.4 484
HCMC 6,611.6 2,095.6 3,155
Mekong River Delta 17,695.0 40,602.3 436
Long An 1,438.8 4,493.8 320
Tien Giang 1,742.1 2,484.2 701
Ben Tre 1,360.3 2,360.2 576
Tra Vinh 1,062.0 2,295.1 463
Vinh Long 1,069.1 1,479.1 723
Dong Thap 1,682.7 3,375.4 499
Nielsen
An Giang 2,250.6 3,536.8 636
Kien Giang 1,727.6 6,346.3 272
Can Tho 1,171.1 1,401.6 836
Hau Giang 808.5 1,601.1 505
Soc Trang 1,301.7 3,311.8 393
Bac Lieu 829.3 2,585.3 321
Ca Mau 1,251.2 5,331.6 235

NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 – 2008 (THOUS. VISITORS)
2000 2001 2002 2003 2004 2005 2006 2007 2008
Total 2,140 2,331 2,628 2,430 2,928 3,478 3,584 4,229 4,236
By some
nationalities
Taiwanese 210 200 211 208 257 274 275 319 303
Japanese 143 205 280 210 267 339 384 418 393
French 88 100 112 87 104 133 132 184 182
American 96 230 260 219 273 330 386 408 415
English 54 65 70 63 71 83 84 108 107
Thai 21 32 41 40 54 87 124 167 182
Chinese 492 676 723 693 778 717 516 575 643
By main
purpose of
journey
Tourism 1,139 1,222 1,462 1,239 1,584 2,039 2,069 2,606 2,613
Business 420 401 446 468 522 496 576 674 844
Visiting friend
& 400 390 425 392 467 508 561 601 511
relative
Others 182 317 295 331 355 435 378 349 268
By means of
transport
Air ways 1,113 1,295 1,540 1,395 1,822 2,335 2,702 3,301 3,283
Nielsen
Water ways 256 284 309 242 263 201 224 225 152
Roads 771 752 779 793 843 942 657 704 801
Source: Statistical Yearbook 2009 - General Statistics Office

AVERAGE EXPENDITURE PER FOREIGN VISITOR IN VIETNAM IN 2008 (USD)
Average amount per day
Average amount per visitor
visitor
Average Amount 1,283 76
By some nationalities
Malaysia 1,185 104
Singapore 1,179 121
Thailand 1,129 74
Taiwan 1,212 78
Hong Kong SAR (China) 1,064 116
Korea, Rep 1,263 97
Japan 1,265 86
China PR 518 73
Russian Fed 1,458 48
United Kingdom 1,423 75
Switzerland 1,118 54
Belgium 1,461 69
Austria 1,680 76
Germany F.R 1,552 71
Netherland 1,386 73
Italy 1,400 51
Nielsen
France 1,510 77
Sweden 1,188 65
Canada 1,678 75
United States 1,646 77
Australia 1,413 88
New Zealand 1,481 85

AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)
Average amount per day
Average amount per visitor
visitor
Average Amount 1,771.8 506.2
By some provinces
Ha Noi 2,597.8 538.8
Hai Phong 1,576.5 461.3
Lao Cai 1,957.1 455.4
Lang Son 1,528.2 638.4
Quang Ninh 1,810.9 591.8
Thanh Hoa 1,234.6 379.6
Nghe An 1,524.7 375.3
Quang Binh 1,723.9 470.7
Quang Tri 828.3 234.3
Thua Thien Hue 2,114.4 408.0
Da Nang 3,438.4 601.0
Quang Nam 2,192.6 408.7
Binh Dinh 1,990.1 437.2
Khanh Hoa 2,306.4 444.4
Gia Lai 1,209.1 299.4
Nielsen
Lam Dong 1,840.9 496.6
Binh Thuan 1,748.1 609.7
Tay Ninh 1,020.0 295.7
TP.Ho Chi Minh 2,795.3 520.6
An Giang 911.5 307.7
Can Tho 1,437.3 440.9

ECONOMY
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)
Month 2000 2001 2002 2003 2004 2005 2006 2007 2008
January 100.4 100.3 101.1 100.9 101.1 101.1 101.2 101.1 102.4
February 101.6 100.4 102.2 102.2 103 102.5 102.1 102.2 103.6
March 98.9 99.3 99.2 99.4 100.8 100.1 99.5 99.8 103.0
April 99.3 99.5 100 100 100.5 100.6 100.2 100.5 102.2
May 99.4 99.8 100.3 99.9 100.9 100.5 100.6 100.8 103.9
June 99.5 100 100.1 99.7 100.8 100.4 100.4 100.9 102.1
July 99.4 99.8 99.9 99.7 100.5 100.4 100.4 100.9 101.1
August 100.1 100 100.1 99.9 100.6 100.4 100.4 100.6 101.6
September 99.8 100.5 100.2 100.1 100.3 100.8 100.3 100.5 100.2
October 100.1 100 100.3 99.8 100 100.4 100.2 100.7 99.8
November 100.9 100.2 100.3 100.6 100.2 100.4 100.6 101.2 99.2
December 100.1 101 100.3 100.8 100.6 100.8 100.5 102.9 99.3
Monthly average
100 100.1 100.3 100.3 100.8 100.7 100.5 101.0 101.5
index
December of
report year
99.4 100.8 104 103 109.5 108.4 106.6 112.6 119.9
compared with
previous year
Nielsen
INDUSTRY STRUCTURE
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND

OF ACTIVITY
Of which
Years Total Cultivation Livestock Service
Bill. VND
1990 61,817.50 49,604.00 10,283.20 1,930.30
1991 63,512.10 51,247.50 10,294.50 1,970.10
1992 68,820.30 55,132.60 11,651.00 2,036.70
1993 73,380.50 58,906.20 12,309.10 2,165.20
1994 76,998.30 61,660.00 12,999.00 2,339.30
1995 82,307.10 66,183.40 13,629.20 2,494.50
1996 87,647.90 70,778.80 14,347.20 2,521.90
1997 93,783.20 75,745.50 15,465.40 2,572.30
1998 99,096.20 80,291.70 16,204.20 2,600.30
1999 106,367.90 86,380.60 17,337.00 2,650.30
2000 112,111.70 90,858.20 18,505.40 2,748.10
2001 114,989.50 92,907.00 19,282.50 2,800.00
2002 122,150.00 98,060.70 21,199.70 2,889.60
Nielsen
2003 127,651.10 101,786.30 22,907.30 2,957.50
2004 172,494.90 131,551.90 37,343.60 3,599.40
2005 137112.0 107897.6 26107.6 3106.8
2006 142711.0 111613.0 27907.3 3190.6
2007 147846.7 115374.8 29196.1 3275.8
Prel.2008 156681.9 122375.7 30938.6 3367.6

Index (Previous year =100) - %
1990 102.7 103.3 100.1 102.1
1991 108.4 107.6 113.2 103.4
1992 106.6 106.8 105.6 106.3
1993 104.9 104.7 105.6 108
1994 106.9 107.3 104.8 106.6
1995 106.5 106.9 105.3 101.1
1996 107 107 107.8 102
1997 105.7 106 104.8 101.1
1998 107.3 107.6 107 101.9
1999 105.4 105.2 106.7 103.7
2000 102.6 102.3 104.2 101.9
2001 106.2 105.5 109.9 103.2
2002 104.5 103.8 108.1 102.3
2003 104.2 104.7 102.3 102.3
2004 104.1 104.6 102.3 102.3
2005 103.2 101.4 111.4 102.6
2006 104.1 103.4 106.9 102.7
2007 103.6 103.4 104.6 102.7
Prel.2008 106 106.1 106.0 102.8

AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)
2000 2001 2002 2003 2004 2005 2006 2007 Prel.2008
Total 3,501 3,603.6 3,750.5 4,035.4 4,108.2 4,038.8 3,948.7 3,985.3 4,073.3
Agriculture and forestry 216.7 218.2 217.2 221.4 216 207.9 199.2 194.1 193.8
Fishing 8.9 6.4 5.7 5.6 4.7 3.7 3.3 2.5 2.4
Mining and quarrying 105.9 105.9 118.2 118.8 140.9 125.3 122.6 120.1 128.7
Manufacturing 686.5 690.4 710.3 730.4 699 629.6 600.1 566.3 591.4
Electricity, gas and water
70.6 74.8 79.4 83.7 89.7 91.2 116.2 112.8 117.7
supply
Construction 399.2 429.4 479 539.9 531.5 498.4 423.5 428.2 416.2
Wholesale and retail trade;

Repair of motor vehicles,
191.2 189.6 193.6 160.5 151 123.0 107.4 93.9 97.7
Motor cycles and personal
and household goods
Hotels and restaurants 32.2 32.5 35.2 36.9 36.1 34.8 34.0 36.7 38.1
Transport; storage and
199.6 201.5 200.4 192.1 196.8 199.4 194.9 209.0 207.6
communications
Financial intermediation 58.8 61.2 65.4 69.2 74.9 71.5 75.8 81.1 82.4
Scientific activities and
33.7 33.4 33.9 29 29.3 36.0 25.2 25.8 26.5
technology
Real estate, renting
42.5 45.7 45.6 51.7 56.3 46.2 53.2 51.0 52.0
business activities
Public administration and
defense; compulsory social 248.6 252.8 260.7 400.8 432.6 469.6 478.4 482.8 486.4
Nielsen
security
Education and training 888.8 935.9 970.6 1,018 1,050.1 1,089.5 1,105.6 1,164.3 1,193.7
Health and social work 186.8 189.7 197 206.3 218.4 224.2 229.3 232.8 246.7
Recreational, cultural and
36.1 36 37.4 38.8 39.7 40.0 43.7 43.9 43.9
spor ting activities
Activities of Part and of
67 70.9 70 95.8 102.8 107.2 111.1 112.5 121.6
membership organisations
Community, social personal
27.9 29.3 30.9 36.5 38.4 41.3 25.2 27.5 26.5
service and other activities
INDUSTRY OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP
2000 2001 2002 2003 2004 2005 2006 2007
Mill. VND
Total 336,100.3 395,809.2 476,350.0 620,067.7 808,958.3 991,049.4 1,203,749.1 1,469,272.3
State 114,799.9 124,379.7 149,651.5 181,675.3 221,450.7 249,085.2 270,207.1 294,339.1
Central 78,586.5 85,947.4 104,626.7 129,007.2 165,697.5 191,381.1 211,914.8 234,920.7
Local 36,213.4 38,432.3 45,024.8 52,668.1 55,753.2 57,704.1 58,292.3 59,418.4
Non-state 82,499.1 107,020.6 128,389.9 171,036.6 234,242.8 308,853.8 401,492.8 519,622.0
Collective 2,165.6 2,162.0 2,727.0 2,745.8 3,433.0 3,808.8 4,594.6 4,899.9
Private 47,861.1 64,608.0 79,402.7 114,277.0 164,928.6 225,033.4 306,654.6 407,096.1
Households 32,472.4 40,250.6 46,260.2 54,013.8 65,881.2 80,011.6 90,243.6 107,626.0

Foreign
Invested 138,801.3 164,408.9 198,308.6 267,355.8 353,264.8 433,110.4 532,049.2 655,311.2
Sector
Structure (%)
Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
state 34.2 31.5 31.5 29.4 27.4 25.1 22.4 20.0
Central 23.4 21.8 22.0 20.9 20.5 19.3 17.6 16.0
Local 10.8 9.7 9.5 8.5 6.9 5.8 4.8 4.0
Non-state 24.5 27.0 27.0 27.5 29.0 31.2 33.4 35.4
Collective 0.6 0.5 0.6 0.4 0.4 0.4 0.4 0.3
Nielsen
Private 14.2 16.3 16.7 18.4 20.4 22.7 25.5 27.7
Households 9.7 10.2 9.7 8.7 8.2 8.1 7.5 7.4

Foreign
Invested 41.3 41.5 41.5 43.1 43.6 43.7 44.2 44.6
sector
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)
2000 2001 2002 2003 2004 2005 2006 2007
Whole country 336,100.3 395,809.2 476,350.0 620,067.7 808,958.3 991,049.4 1,203,749.1 1,469,272.3
Red river delta 57,683.4 72,944.7 86,529.1 118,437.0 154,942.2 194,722.3 248,606.8 321,840.5
Ha Noi 23,610.7 26,495.2 37,054.1 50,751.1 64,390.9 77,496.5 96,395.8 119,494.8
Vinh Phuc 6,522.4 7,306.0 9,613.4 12,849.1 16,129.5 21,209.3 29,815.4 44,036.3
Bac Ninh 2,689.7 3,449.5 4,555.4 6,816.1 8,740.2 12,995.4 16,263.6 20,817.4
Ha Tay 3,935.5 4,533.3 5,735.7 7,580.0 10,937.1 13,432.7 15,966.8 19,160.1
Hai Duong 3,684.1 4,188.9 5,623.4 7,288.5 8,895.1 11,706.9 14,590.3 20,385.7
Hai Phong 8,230.0 9,817.3 12,449.9 15,635.0 20,858.2 25,293.4 33,065.8 43,286.2
Hung yen 3,147.4 10,289.5 3,739.1 7,112.8 10,890.6 13,481.3 18,289.8 23,876.7
Thai Binh 1,961.7 2,097.4 2,381.4 2,930.2 4,444.8 5,485.2 7,002.5 9,235.0
Ha Nam 1,270.1 1,614.3 1,836.3 2,487.1 2,937.9 3,558.3 4,302.0 5,456.4
Nam Dinh 1,967.8 2,322.5 2,664.2 3,485.7 4,676.7 6,711.2 8,785.0 10,899.2
Ninh Binh 664.0 830.8 876.2 1,501.4 2,041.2 3,352.0 4,129.8 5,192.7
North East 15,257.4 17,554.3 21,878.6 26,386.1 36,380.9 43,477.1 54,045.3 72,927.3
Ha Giang 137.3 147.4 183.9 229.9 192.1 264.4 370.5 526.1
Cao Bang 218.4 251.6 282.2 382.3 565.8 571.7 733.9 941.1
Bac Kan 39.9 56.6 85.2 128.7 179.1 274.2 317.4 376.5
Tuyen Quang 345.4 457.5 610.8 461.1 677.3 660.0 815.8 1,102.7
Nielsen
Lao cai 397.9 403.4 480.1 559.6 615.9 801.5 1,482.9 1,916.2
Yen Bai 452.4 521.5 617.9 729.4 875.4 1,035.2 1,256.5 1,583.2
Thai Nguyen 2,085.6 2,981.3 3,471.3 4,553.9 6,739.3 7,154.6 8,370.1 11,987.5
Lang Son 278.4 348.7 465.4 563.1 714.2 667.6 890.2 933.1
Quang Ninh 6,557.6 7,024.8 9,771.3 12,111.7 16,941.8 21,135.1 27,280.4 37,987.5
Bac Giang 545.8 665.9 855.4 1,282.9 1,760.3 2,334.2 3,045.9 3,868.3
Phu Tho 4,198.7 4,695.6 5,055.1 5,383.5 7,119.7 8,578.5 9,481.7 11,705.1
North West 730.6 768.8 1,053.2 1,382.2 1,648.2 2,077.5 2,323.8 3,150.0
Dien Bien 388.2 93.7 117.3 486.1 588.2

279.7 277.2 453.3
Lai Chau 107.4 409.2 428.6 131.7 179.7
Son La 195.8 209.2 242.2 383.5 415.3 665.5 662.5 1,036.2
Hoa Binh 255.1 282.4 357.7 503.1 730.0 866.1 1,043.5 1,345.9
North Central
8,414.9 10,755.3 12,748.7 15,175.2 19,140.9 23,409.3 26,812.2 31,731.3
Coast
Thanh Hoa 3,606.8 4,785.4 5,370.0 6,495.0 8,170.2 9,642.6 11,067.6 12,707.3
Nghe An 1,423.8 1,933.3 2,524.8 3,261.3 3,925.0 4,816.5 5,535.3 6,426.7
Ha Tinh 502.9 645.3 760.1 994.5 1,302.5 1,555.2 1,697.9 2,201.8
Quang Binh 533.9 881.1 1,180.1 1,327.7 1,813.6 2,199.4 2,507.0 2,993.7
Quang Tri 305.3 350.2 432.6 559.8 749.1 992.7 1,254.9 1,593.7
Thua Thien Hue 2,042.2 2,160.0 2,481.1 2,536.9 3,180.5 4,202.9 4,749.5 5,808.1
South Central Coast 14,508.1 16,255.0 18,801.5 25,360.8 32,477.0 41,660.7 48,051.3 57,846.6
Da Nang 4,197.3 4,601.1 5,073.8 7,568.1 9,423.0 11,850.2 12,023.8 13,528.8
Quang Nam 1,031.1 1,018.0 1,550.5 2,205.5 3,071.7 4,666.0 6,101.0 8,117.9
Quang Ngai 1,118.3 1,195.3 1,316.1 1,592.3 2,080.6 2,795.0 3,684.0 4,372.8
Binh Dinh 2,612.8 2,530.5 3,014.1 4,023.9 5,204.8 6,302.6 7,613.4 9,863.1
Phu Yen 842.2 884.5 1,209.7 1,529.1 1,765.7 2,672.8 3,007.5 3,995.6
Khanh Hoa 4,706.4 6,025.6 6,637.3 8,441.9 10,931.2 13,374.1 15,621.6 17,968.4
Central Highlands 3,100.2 2,756.7 3,398.3 4,664.1 5,138.7 7,207.7 8,528.0 10,926.1
Kon Tum 198.3 180.3 221.7 310.1 315.8 388.5 484.1 760.5
Gia Lai 629.3 462.1 894.9 1,256.5 1,497.0 1,609.7 1,881.9 2,636.1
Dak Lak 1,093.8 1,355.3 2,139.3 2,586.0 3,206.6

728.3 814.3 955.2
Dak Nong 560.9 235.0 811.7 924.5 1,109.4
Lam Dong 1,544.3 1,300.0 1,326.5 1,442.8 1,735.0 2,258.5 2,651.5 3,213.5
South East 185,592.8 218,138.1 267,507.5 349,375.8 461,878.3 555,167.1 669,622.9 787,936.1
Ninh Thuan 290.1 468.6 540.9 693.9 851.8 1,039.6 1,071.4 1,323.9
Binh Thuan 1,161.4 1,518.3 1,851.7 2,124.7 2,977.5 3,627.4 4,066.7 4,990.2
Binh Phuoc 442.0 563.1 633.0 897.9 1,781.3 2,143.9 2,368.4 3,514.0
Tay Ninh 1,351.1 1,722.6 1,960.3 2,916.3 4,078.1 5,325.3 6,882.9 9,015.9
Binh Duong 14,211.3 18,863.6 27,731.3 41,020.7 63,023.6 80,090.8 100,050.2 127,063.7
Dong Nai 32,544.0 40,630.0 51,550.2 61,929.2 83,544.4 104,893.7 142,466.2 170,558.8
Ba Ria - Vung Tau 48,224.5 47,017.1 54,400.2 75,931.8 105,545.1 116,063.8 132,003.7 144,552.4
TP. Ho Chi Minh 87,368.4 107,354.8 128,839.9 163,861.3 200,076.8 241,982.6 280,713.4 326,917.2
Mekong River Delta 35,463.4 37,988.9 41,863.3 51,824.5 64,489.1 87,486.1 105,205.3 134,076.5
Long An 3,509.1 3,882.0 4,382.4 5,898.1 7,559.8 11,649.0 15,467.9 20,280.0
Tien Giang 2,035.5 2,252.3 2,316.0 2,968.9 3,677.1 6,298.3 7,486.9 9,583.2
Ben tre 1,343.5 1,433.3 1,906.8 2,151.2 2,899.7 3,461.6 3,862.8 4,585.7
Tra Vinh 821.3 877.3 1,415.4 1,505.3 1,844.9 2,384.0 2,787.1 3,533.9
Vinh Long 1,276.7 1,335.6 1,428.5 1,735.8 2,301.9 2,822.1 3,654.7 4,936.2
Dong Thap 2,665.0 2,764.2 2,905.4 3,479.5 3,656.8 6,913.5 8,455.9 11,900.1
Nielsen
An Giang 4,657.0 3,960.2 3,651.1 4,360.4 4,868.7 8,418.4 10,369.1 12,857.7
Kien Giang 3,024.6 3,142.4 4,427.4 4,848.6 5,622.0 6,974.1 8,479.7 10,641.3
Can Tho 6,834.7 10,814.9 14,738.3 17,332.9 21,839.5

5,537.6 5,972.0 7,314.0
Hau Giang 2,743.6 3,523.7 3,760.1 3,985.2 5,234.1
Soc Trang 4,272.2 5,479.9 4,228.2 4,958.2 6,386.2 4,943.5 6,049.8 7,864.7
Bac Lieu 931.9 1,356.6 1,857.9 1,919.1 1,709.9 2,763.9 3,571.0 4,285.7
Ca Mau 5,389.0 5,533.1 6,030.2 8,421.1 9,623.5 12,359.2 13,702.3 16,534.4
Nec. 15,349.5 18,647.4 22,569.8 27,462.0 32,862.7 35,841.6 40,553.5 48,837.9

OUTPUT AND TRADE
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND
OF ECONOMIC ACTIVITY (BILL. VND)
Of which
Total
Hotel, Tourism and
Trade
Restaurant Services
Bill.VND
1990 19,031.2 16,747.4 2,283.8
1991 33,403.6 29,183.3 4,220.3
1992 51,214.5 44,778.3 6,436.2
1993 67,273.3 58,424.4 8,848.9
1994 93,490.0 74,091.0 11,656.0 7,743.0
1995 121,160.0 94,863.0 16,957.0 9,340.0
1996 145,874.0 117,547.0 18,950.0 9,377.0
1997 161,899.7 131,770.4 20,523.5 9,605.8
Nielsen
1998 185,598.1 153,780.6 21,587.7 10,229.8
1999 200,923.7 166,989.0 21,672.1 12,262.6
2000 220,410.6 183,864.7 23,506.2 13,039.7
2001 245,315.0 200,011.0 30,535.0 12,760.0
2002 280,884.0 221,569.7 35,783.8 20,850.7
2003 333,809.3 262,832.6 39,382.3 29,092.6
2004 398,524.5 314,618.0 45,654.4 35,192.3
2005 480,293.5 373,879.4 58,709.3 47,984.8
2006 596,207.1 463,144.1 71,314.9 61,748.1
2007 746,159.4 574,814.4 90,101.1 81,243.9
Prel.2008 983,803.4 763,215.2 113,644.0 106,944.2
Structure(%)
1990 100.0 88.0 12.0
1991 100.0 87.4 12.6
1992 100.0 87.4 12.6
1993 100.0 86.8 13.2
1994 100.0 79.3 12.5 8.2
1995 100.0 78.3 14.0 7.7
1996 100.0 80.6 13.0 6.4
1997 100.0 81.4 12.7 5.9

1998 100.0 82.9 11.6 5.5
1999 100.0 83.1 10.8 6.1
2000 100.0 83.4 10.7 5.9
2001 100.0 81.5 12.4 5.3
2002 100.0 78.9 12.7 7.4
2003 100.0 78.7 11.8 8.8
2004 100.0 78.9 11.5 8.8
2005 100.0 77.8 12.2 10.0
2006 100.0 77.7 12.0 10.3
2007 100.0 77.0 12.1 10.9
Prel.2008 100.0 77.5 11.6 10.9

Source: Statistical Yearbook 2009 - Data of the economic activities in period 1990-
2000 have been revised
Nielsen
EXPORTS AND IMPORTS OF GOODS
Of which
Year Total
Exports Imports Balance
Mill. USD
1990 5,156 2,404 2,752 (348)
1991 4,425 2,087 2,338 (251)
1992 5,122 2,581 2,541 40
1993 6,909 2,985 3,924 (939)
1994 9,880 4,054 5,826 (1,772)
1995 13,604 5,449 8,155 (2,707)
1996 18,399 7,256 11,144 (3,888)
1997 20,777 9,185 11,592 (2,407)
1998 20,860 9,360 11,500 (2,139)
1999 23,284 11,541 11,742 (201)
2000 30,119 14,483 15,637 (1,154)
2001 31,247 15,029 16,218 (1,189)
2002 36,452 16,706 19,746 (3,040)
2003 45,405 20,149 25,256 (5,107)
2004 58,454 26,485 31,969 (5,484)
2005 69,208 32,447 36,761 (4,314)
Nielsen
2006 84717.3 39826.2 44891.1 (5,065)
2007 111326.1 48561.4 62764.7 (14,203)
Prel.2008 143398.9 62685.1 80713.8 (18,029)
Index (Previous year = 100) - %
1991 85.8 86.8 84.9
1992 115.7 123.7 108.7
1993 134.9 115.7 154.4
1994 143.0 135.8 148.5
1995 137.7 134.4 140.0
1996 135.2 133.2 136.6
1997 112.9 126.6 104.0
1998 100.4 101.9 99.2
1999 111.6 123.3 102.1
2000 129.4 125.5 133.2
2001 103.7 103.8 103.7
2002 116.7 111.2 121.8
2003 124.6 120.6 127.9
2004 128.7 131.4 126.6
2005 118.4 122.5 115.0
2006 122.4 122.7 122.1
2007 131.4 121.9 139.8
Prel.2008 128.8 129.1 128.6

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
Of which
Years Total
Foreign-
State Son-sate
Invested sector
Bill.VND
1990 19,031.2 5,788.7 13,242.5
1991 33,403.6 9,000.8 24,402.8
1992 51,214.5 12,370.6 38,843.9
1993 67,273.3 14,650.0 52,623.3
1994 93,490.0 21,566.0 71,478.0 446.0
1995 121,160.0 27,367.0 93,193.0 600.0
1996 145,874.0 31,123.0 112,960.0 1,791.0
1997 161,899.7 32,369.2 127,332.4 2,198.1
1998 185,598.1 36,083.8 147,128.3 2,386.0
1999 200,923.7 37,292.6 160,999.6 2,631.5
2000 220,410.6 39,205.7 177,743.9 3,461.0
2001 245,315.0 40,956.0 200,363.0 3,996.0
2002 280,884.0 45,525.4 224,436.4 10,922.2
2003 333,809.3 52,381.8 267,724.8 13,702.7
Nielsen
2004 398,524.5 59,818.2 323,586.1 15,120.2
2005 480,293.5 62,175.6 399,870.7 18,247.2
2006 596,207.1 75,314.0 498,610.1 22,283.0
2007 746,159.4 79,673.0 638,842.4 27,644.0
Prel.2008 983,803.4 96,480.2 853,809.7 33,513.5
Structure(%)
1990 100.0 30.4 69.6
1991 100.0 26.9 73.1
1992 100.0 24.2 75.8
1993 100.0 21.8 78.2
1994 100.0 23.1 76.4 0.5
1995 100.0 22.6 76.9 0.5
1996 100.0 21.3 77.5 1.2
1997 100.0 20.0 78.6 1.4
1998 100.0 19.4 79.3 1.3
1999 100.0 18.6 80.1 1.3
2000 100.0 17.8 80.6 1.6
2001 100.0 16.7 81.7 1.6
2002 100.0 16.2 79.9 3.9
2003 100.0 15.7 80.2 4.1
2004 100.0 15.0 81.2 3.8
2005 100.0 12.9 83.3 3.8
2006 100.0 12.7 83.6 3.7
2007 100.0 10.7 85.6 3.7
Prel.2008 100.0 9.8 86.8 3.4

RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND)
Region/
2000 2001 2002 2003 2004 2005 2006 2007 Prel.2008
Province
VIETNAM 220,410.60 245,315.00 280,884.00 333,809.30 398,524.50 480,293.50 596,207.10 746,159.90 983,803.80
Red River
43,119.70 47,233.00 56,036.00 66,146.30 79,280.20 96,422.30 125,071.20 157,497.60 207,003.30
Delta
Ha Noi 21,973.00 23,682.00 27,842.00 30,906.60 37,045.90 44,823.10 55,817.70 67,987.90
123,949.60
Ha Tay 2,763.00 3,151.00 3,626.00 6,539.70 8,116.60 10,321.90 18,850.10 24,509.10
Hai Phong 1,490.50 1,779.00 2,090.00 2,664.30 3,400.90 4,116.00 5,050.10 17,740.40 22,998.70
Vinh Phuc 2,133.80 2,208.00 2,335.00 2,577.20 2,974.70 3,632.10 4,914.80 7,291.60 9,954.70
Bac Ninh 2,968.90 2,922.00 3,441.00 3,773.90 4,117.40 4,638.00 5,371.00 6,680.40 8,691.20
Hai Duong 3,935.00 4,722.00 6,626.00 7,707.20 9,268.20 11,551.80 13,737.90 6,532.00 7,987.70
Hung Yen 1,404.10 1,752.00 2,221.00 2,573.30 3,015.20 3,577.10 4,226.40 5,271.70 6,447.80
Ha Nam 1,364.20 1,524.00 1,912.00 2,796.90 3,414.40 4,174.90 5,337.40 4,037.50 4,452.50
Nam Dinh 1,460.20 1,572.00 1,714.00 1,895.00 2,222.40 2,593.50 3,174.10 6,103.00 7,779.10
Thai Binh 2,485.00 2,638.00 2,776.00 3,045.20 3,578.00 4,203.60 5,051.50 6,695.60 8,726.80
Ninh Binh 1,142.00 1,283.00 1,453.00 1,667.00 2,126.50 2,790.30 3,540.20 4,648.40 6,015.20
North-East 11,332.20 15,526.00 17,840.00 20,722.40 25,297.30 30,146.20 35,635.30 44,058.60 55,978.10
Ha Giang 289.6 429 556 640.1 828.6 959 1,090.20 1,347.20 1,682.40
Nielsen
Cao Bang 578.8 738 900 883.5 1,090.1 1,059.6 1,465.60 1,868.40 2,313.50
Lao Cai 490.5 740 797 1,132.60 1,356.10 1,674.90 2,058.40 2,639.20 3,394.10
Bac Kan 302.9 335 404 474.6 538.2 627 750.20 936.60 1,202.20
Lang Son 987.2 1,300.00 990 1,992.50 2,393.50 2,513.40 3,171.30 4,081.90 5,135.00
Tuyen Quang 697.1 748 981 1,165.60 1,408.30 1,903.50 2,491.60 2,908.60 3,377.50
Yen Bai 605.3 643 766 944.2 1,182 1,539.1 1,851.30 2,390.90 3,250.90
Thai Nguyen 1,387.00 1,516.00 2,255.00 2,132.60 2,673.20 3,564.10 3,980.30 5,018.70 5,980.90
Phu Tho 1,898.30 2,007.00 2,234.00 2,499.40 2,889.50 3,190.30 3,799.30 4,898.30 6,132.60
Bac Giang 619 1,561.00 1,763.00 2,012.40 2,366.60 2,799.70 3,194.50 3,881.40 4,744.00
Quang Ninh 3,476.50 5,509.00 6,194.00 6,844.90 8,571.20 10,315.60 11,782.60 14,087.40 18,765.00
North-West 2,059.40 2,326.00 2,778.00 2,973.10 3,894.10 4,953.10 5,950.30 8,044.50 10,529.20
Dien Bien 836.0 1,138.10 1,428.40 1,934.40

596.7 655 735 698.8 776.3
Lai Chau 399.2 481.80 683.40 925.00
Son La 997.2 1,165.00 1,414.00 1,327.10 1,618.10 2,241.20 2,662.40 3,654.00 4,955.60
Hoa Binh 465.5 506 629 947.2 1,182.2 1,476.7 1,668.00 2,278.70 2,714.20
North-
Central 14,858.00 16,235.00 17,868.00 20,556.60 24,646.80 30,021.40 36,655.90 45,715.50 57,017.40
Coast
Thanh Hoa 3,900.00 4,130.00 4,541.00 5,089.10 6,256.20 7,479.50 8,873.80 10,638.30 13,666.70
Nghe An 5,109.40 5,499.00 5,886.00 6,365.10 7,639.40 9,053.20 9,218.10 12,491.30 15,960.30
Ha Tinh 1,538.20 1,546.00 1,809.00 2,296.70 2,498.50 3,376.80 4,642.10 5,755.80 6,595.10
Quang Binh 1,317.20 1,433.00 1,589.00 1,969.80 2,382.30 2,850.60 3,566.90 4,280.90 5,595.10
Quang Tri 995.6 1,456.00 1,595.00 2,010.60 2,461.80 3,087.20 3,604.70 4,568.80 5,925.20
Thua Thien
1,997.60 2,171.00 2,448.00 2,825.30 3,408.60 4,174.10 6,750.30 7,980.40 9,275.00
Hue
South-
Central 17,129.00 20,532.00 22,020.00 27,290.40 31,665.80 37,824.40 47,867.30 61,044.20 79,765.00
Coast
Da Nang 4,678.00 5,978.00 5,415.00 7,780.40 8,374.60 9,641.00 11,029.90 14,817.90 18,431.00
Quang Nam 1,692.10 1,796.00 2,050.00 2,370.00 2,898.90 3,679.50 4,723.90 6,208.50 8,070.90
Quang Ngai 2,035.80 2,540.00 2,541.00 3,316.00 4,096.80 4,820.40 6,530.00 8,286.70 10,713.00
Binh Dinh 4,464.80 4,798.00 5,263.00 5,740.30 6,578.30 7,968.40 9,640.50 11,772.20 15,820.70
Phu Yen 1,709.60 1,897.00 2,065.00 2,198.40 2,619.10 3,176.10 3,779.20 4,499.70 6,129.40
Khanh Hoa 2,548.70 3,523.00 4,686.00 5,885.30 7,098.10 8,539.00 12,163.80 15,459.20 20,600.00
Central
7,599.00 8,006.00 9,254.00 10,543.60 12,926.80 17,398.20 21,681.10 27,870.20 36,688.20
Highlands
Kon Tum 425.6 523 601 710.1 845.5 1,019.2 1,252.40 1,566.20 2,165.10
Gia Lai 1,682.10 1,802.00 2,143.00 2,376.10 2,981.40 3,733.40 4,661.50 6,079.80 8,229.90
Dak Lak 3,872.00 4,483.90 5,321.90 6,712.50 8,395.80 11,090.80

3,321.00 3,500.00 3,850.00
Dak Nong 565 681.4 1,348.0 1,798.50 2,583.00 3,044.80
Lam Dong 2,170.30 2,181.00 2,660.00 3,020.40 3,934.60 5,975.70 7,256.10 9,245.40 12,157.60
North-East
80,807.60 88,203.00 101,120.00 121,640.10 144,480.90 166,026.70 206,981.70 257,144.70 350,504.00
South
HCMC 57,988.00 62,319.00 71,493.00 81,274.60 95,993.40 107,977.40 136,506.30 167,934.30 232,649.50
Ninh Thuan 1,060.10 1,146.00 1,263.00 1,409.30 1,702.60 2,129.60 2,651.60 3,260.50 4,192.00
Binh Phuoc 1,328.10 1,501.00 1,707.00 2,108.10 2,577.40 3,271.80 4,570.40 5,692.80 7,534.60
Tay Ninh 4,633.90 3,934.00 3,968.00 5,816.60 7,001.20 8,550.80 11,259.30 13,465.30 17,254.80
Binh Duong 4,082.10 4,773.00 5,515.00 6,756.50 8,386.40 10,683.90 13,771.00 18,126.30 24,639.40
Dong Nai 5,053.20 6,598.00 8,511.00 10,856.80 13,760.30 17,364.10 21,158.50 26,116.80 35,669.00
Binh Thuan 2,386.40 3,008.00 3,515.00 4,444.50 5,501.10 6,752.90 8,302.20 9,825.00 12,526.30
Ba Ria - Vung
4,275.80 4,924.00 5,148.00 8,973.70 9,558.50 9,296.20 8,762.40 12,723.70 16,038.40
tau
Mekong
43,505.70 47,254.00 53,968.00 63,936.80 76,332.60 97,501.20 116,364.30 144,784.60 186,318.60
River Delta
Long An 3,316.70 3,610.00 3,950.00 4,341.50 5,195.80 6,053.30 7,135.10 9,038.80 11,579.50
Nielsen
Dong Thap 3,685.00 3,936.00 4,499.00 5,263.90 6,191.90 7,674.20 9,256.70 12,781.90 16,878.50
An Giang 7,753.10 7,665.00 9,249.00 11,068.80 13,345.50 17,225.20 19,227.80 23,665.80 30,468.00
Tien Giang 5,316.20 6,487.00 6,259.00 7,400.70 8,267.10 9,302.10 10,505.80 13,002.30 15,961.40
Vinh Long 2,694.40 3,037.00 3,344.00 3,927.80 4,767.80 5,710.70 6,880.80 8,763.10 11,441.80
Ben Tre 1,298.40 1,600.00 1,714.00 3,694.50 4,598.60 5,458.00 6,460.10 8,261.60 10,877.10
Kien Giang 5,304.00 5,532.00 6,084.00 5,345.20 6,334.10 10,294.60 12,342.60 15,582.70 20,275.40
Can Tho 6,865.30 8,343.90 10,414.50 12,887.10 14,918.60 19,619.30

5,845.90 5,986.00 6,910.00
Hau Giang 1,379.10 1,776.00 2,664.10 3,944.10 4,890.30 6,460.10
Tra Vinh 1,571.70 1,785.00 2,781.00 2,879.60 3,599.70 4,781.10 4,950.90 5,669.20 6,610.70
Soc Trang 1,707.90 1,850.00 1,850.00 2,808.20 3,610.40 5,377.70 7,018.10 9,090.40 12,337.10
Bac Lieu 2,224.90 2,300.00 2,800.00 3,400.00 3,536.00 4,950.10 6,125.70 7,154.00 9,448.00
Ca Mau 2,787.50 3,466.00 4,528.00 5,562.20 6,765.80 7,595.60 9,629.60 11,965.90 14,361.70

STATISTICS BY KEY CITIES
KEY STATISTICS IN CANTHO 2000-2007
2000 2001 2002 2003 2004 2005 2006 2007
Administrative units (Units)
Urban district 4 4 4 4 4
Rural district 4 4 4 4 4
Ward 30 30 30 30 33
Town under rural district government 4 4 4 4 6
Commune 33 33 33 33 32
Population (Thous. pers.) 1,079.0 1,089.7 1,101.3 1,114.3 1,123.5 1,134.5 1,135.2 1,159.0
By sex
Male 529.6 534.9 540.6 567.3 552.5 556.9 558.2 571.2
Female 549.4 554.8 560.7 547.0 571.0 577.6 577.0 587.8
By residence
Urban 349.7 353.4 357.1 555.6 560.0 566.6 569.9 601.5
Rural 729.3 736.3 744.2 558.7 563.5 567.9 565.3 557.5
Population density (Person/km2) labour 776.0 784.0 792.0 802.0 808.0 816.0 816.5 827.0
Labour in state sector (Thous. Pers) 451.4 467.9 475.6 484.8 487.4 497.2 509.6 520.7
Nielsen
Agriculture, forestry and fishing 241.0 252.2 256.4 260.3 255.9 258.2 260.5 262.0
Industry and construction 70.2 72.6 73.3 3.8 75.9 81.0 86.1 91.1
Services 140.2 143.1 145.9 220.7 155.6 158.0 163.0 167.6

Average monthly income per labour in local
959.5 1,026.7 1,169.6
state sector (Thous. VND)
GDP
13,690.0
GDP at current price (Bill VND) 5,966.9 6,449.0 7,857.6 9,086.3 11,468.000 17,974.300 22,484.1
00
By domestic economic sector 5,734.0 6,148.3 7,573.3 8,759.2 11,055.2 13,194.7 17,600.4 21,335.9
By foreign invested sector 232.9 300.7 284.3 327.1 412.8 495.3 373.9 399.2
GDP at constant 1994 prices (Bill VND) 4,543.4 5,090.5 5,657.5 6,333.5 7,391.3 8,574.5 9,928.9 11,544.7
By domestic economic sector 4,356.0 4,830.3 5,414.7 6,052.2 7,063.0 8,206.5 9,439,693.0 10,919,895.0
By foreign invested sector 187.4 260.2 242.8 281.3 328.3 368.0 202,969.0 2,378.8
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 96.1 95.3 96.4 96.4 95.6 95.7 94.8 94.9
Index of GDP at constant 1994 prices (%) 112.0 111.1 111.9 116.7 116.0 116.2 11.6
By domestic economic sector 110.9 112.1 111.8 116.7 116.2 115.0 115.7
By foreign invested sector 138.8 93.3 115.9 116.7 112.1 108.8 117.2
Postal service and telecommunication
Number of telephone (piece) 53,419 66,500 83,456 111,465 139,415 226,910 501,716 1,101,987.0
#######
Turnover of postal service (mill VND) 146,097 175,020 234,760 234,760 ######## 429,500
#
Trade
10,378,1
Retail sales of domestic sector (Bill VND) 4,942,088 8,315,806 12,988,178 ########
15
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
KEY STATISTICS IN DANANG 2000-2007
2000 2001 2002 2003 2004 2005 2006 2007
Urban district 5 5 5 5 5 5 5 6
Rural district 2 2 2 2 2 2 2 2
Ward 33 33 33 33 33 33 33 45
Commune 14 14 14 14 14 14 14 11
Population (Thous. pers.) 703.5 715.0 724.0 747.1 764.6 779.0 792.6 806.7
By sex
Male 345.4 351.0 355.4 369.0 369.8 377.7 385.3 393.3
Female 358.1 364.0 368.6 378.1 394.7 407.3 407.3 413.4
By residence
Urban 566.0 586.3 593.6 590.8 607.9 672.6 686.7 699.8
Rural 137.5 128.7 130.4 156.3 156.7 106.4 105.5 106.9
Population density (Person/km2) labour 560.0 569.0 576.0 595.0 609.0 622.0 631.0 642.0
Agriculture, forestry and fishing 71.3 74.1 76.3 74.5 70.0 43.3 47.3 37.8
Industry and construction 80.4 90.8 94.4 112.2 113.3 115.4 114.1 118.9
Services 101.0 100.1 103.0 101.7 106.7 128.4 203.7 218.0
Nielsen
Average monthly income per labour in local state
662.0 728.7 895.7 906.1 962.1 1,318.8
sector (Thous. VND)
GDP
GDP at current price (Bill VND) 4,952.0 5,701.5 6,652.2 7,767.2 9,902.0 11,690.8 12,865.1 15,284.0
Index of GDP at constant 1994 prices (%) 109.9 112.2 112.6 112.6 113.2 113.8 109.0 111.4
Number of telephone (piece) 61,429 86,427 108,402 127,940 163,567 211,533 888,615 1,550,715
Number of postal service (mill VND) 194,000 245,000 288,000 376,000 436,300 762,000 1,314,000 2,766,000
Trade
Retail sales of domestic sector (Bill VND) 4,666.7 5,869.0 5,286.9 5,603.9 7,708.0 9,640.0 11,030.0 14,818.0
KEY STATISTICS IN HAIPHONG 2000-2007
2000 2001 2002 2003 2004 2005 2006 2007
Urban district 4 4 5 5 5 5 5 7
Rural district 8 8 8 8 8 8 8 8
Town 1 1 1 1 1 1 1
Ward 50 50 57 57 57 57 57 70
Town under rural district government 9 9 9 9 9 9 9 10
Commune 157 157 150 152 152 152 152 143
Population (Thous. pers.) 1,694.4 1,711.1 1,726.9 1,754.1 1,770.8 1,790.3 1,807.5 1,827.7
By sex
Male 838.7 847.0 854.8 865.5 875.3 906.9 893.4 882.0
Female 855.7 864.1 872.1 888.6 895.5 883.4 914.1 945.7
By residence
Urban 593.2 614.5 629.7 646.4 804.9 715.7 731.1 740.7
Rural 1,101.2 1,096.6 1,097.2 1,107.7 965.9 1,074.6 1,076.4 1,087.0

Population density (Person/km2)
1,115.0 1,124.0 1,132.0 1,149.0 1,167.0 1,174.0 1,188.0 1,202.0
labour
Labour in state sector (Thous. Pers) 836.8 848.5 864.1 872.7 957.0 964.3 972.5
Agriculture, forestry and fishing 462.3 467.8 474.9 476.8 440.8 351.4 315.5
Nielsen
Industry and construction 148.7 151.2 154.4 168.9 257.2 250.4 270.6
Services 225.8 229.5 234.8 227.0 259.0 362.0 386.4
Average monthly income per labour in

570.3 647.5 730.0 881.3 956.7 1,091.0
local state sector (Thous. VND)
GDP
By foreign invested sector 1,563.6 1,794.2 2,200.3 2,498.5 2,823.3 3,121.1 3,782.8 4,880.0
GDP at constant 1994 prices (Bill
7,756.1 8,543.8 9,480.2 10,467.2 12,522.0 14,043.1 15,801.4 17,827.4
VND)
Index of GDP at constant 1994 prices
109.5 110.2 111.0 110.4 119.6 112.0 112.5 112.8
(%)
Postal service and
telecommunication
Number of telephone (piece) 83,877 120,438 162,529 164,131 243,927 251,000 360,000 491,100
Turnover of postal service (mill VND) 266,510 341,500 427,300 555,580 544,800 571,100 564,500
Trade
Retail sales of domestic sector (Bill
3,444 4,418 3,237 7,236 9,001 11,552 13,738 17,087
VND)
KEY STATISTICS IN HANOI 2000-2008
2000 2001 2002 2003 2004 2005 2006 2007 2008
Urban district 7 7 7 9 9 9 9 9 9
Rural district 5 5 5 5 5 5 5 5 18
Ward 102 102 102 125 125 128 125 128 143
Town under rural district government 8 8 8 5 5 6 5 6 22
Commune 118 118 118 99 99 98 99 98 412
Population (Thous. pers.) 2,739.2 2,841.7 2,931.4 3,007 3,083 3,150 3,083 3,150 6,116
By sex
Male 1,370.3 1,421.6 1,466.5 1,503.8 1,545.3 1,576.2 1,545.3 1,576.2
Female 1,368.9 1,420.1 1,464.9 1,803.2 1,537.6 1,573.6 1,537.6 1,573.6
By residence
Urban 1,589.5 1,643.5 1,721.4 1,834.3 1,999.7 2,056.8 1,999.7 2,056.8
Rural 1,152.7 1,198.2 1,210.0 1,172.7 1,083.1 1,093.0 1,083.1 1,093.0
Population density (Person/km2) labour 2,977.0 3,085.0 3,183.0 3,265.0 3,344.0 3,416.0 3,344.0 3,416.0 1,826.0
Nielsen
Agriculture, forestry and fishing 2.3 2.3 3.2 3.2 … 3.3 2.5 2.1
Industry and construction 205.5 224.8 240.8 252.0 … 285.9 237.0 227.9
Services 208.4 214.9 203.6 210.8 … 225.8 227.8 238.5

Average monthly income per labour
610.5 721.3 832.8 919.7 980.2 1,416.5 980.2 1,416.5
in local state sector (Thous. VND)
GDP
Index of GDP at constant 1994 prices (%) 106.9 110.9 111.6 111.3 111.5 110.9 111.5 110.9
Number of telephone (piece) 471,846 604,108 751,520 933,355 1,034,631 1,337,000 1,350,000 1,380,000
Turnover of postal service (mill VND) 1,655,051 1,909,716 2,251,517 2,534,758 … 2,837,000 2,834,000 2,758,000
Trade
Retail sales of domestic sector (Bill VND) 2,129 22,557 25,434 28,331 35,911 45,961 55,837 68,600 123,950
KEY STATISTICS IN HCMC 2000-2008
2000 2001 2002 2003 2004 2005 2006 2007 2008
Urban district 17 17 17 19 19 19 19 19 19
Rural district 5 5 5 5 5 5 5 5 5
Ward 238 238 238 254 259 259 259 322 322
Town under rural district government 4 4 4 5 5 5 5 5 5
Commune 61 61 61 58 58 58 58 58 58
Population (Thous. pers.) 5,226.1 5,378.1 5,479.0 5,554.8 6,063.0 6,239.9 6,424.5 6,650,942.0 6,810,461.0
By sex
Male 2,515.3 2,588.5 2,637.1 2,675.3 2,920.2 2,996.5 3,081.8 3,184,175.0 3,262,901.0
Female 2,710.8 2,789.6 2,841.9 2,879.5 3,142.8 3,243.4 3,342.7 3,466,767.0 3,547,560.0
By residence
Urban 4,380.7 4,538.1 4,623.2 4,860.4 5,170.1 5,314.9 5,463.5 5,640,288.0 5,789,904.0
Rural 845.4 840.0 855.8 694.4 892.9 925.0 961.0 1,010,654.0 1,020,557.0
Population density (Person/km2) labour 2,495.0 2,566.0 2,615.0 2,651.0 2,894.0 2,978.0 3,067.0 3,175.0 3,251.0
Labour in state sector (Thous. Pers) 451.3 422.9 434.8 450.8 390.3 391.2 404.0 426.0 435.6
Agriculture, forestry and fishing 3.3 3.9 3.3 3.1 3.0 1.8 2.1 2.3 2.3
Nielsen
Industry and construction 221.4 214.0 217.6 228.0 181.3 186.6 149.5
6.4 6.6
Services 226.6 205.0 213.9 219.7 206.0 201.4 208.5
Average monthly income per labour
1,057.9 1,129.0 1,252.8 1,474.0 1,654.2 1,955.3 2,186.7 2,263.0
in local state sector (Thous. VND)
GDP
GDP at current price (Bill VND) 75,862.0 84,852.0 96,403.0 111,344.0 137.087 165.297 191.011 229,197.0 290390
By domestic economic sector 61,145.0 67,372.0 76,104.0 87,404.0 109,694.0 129,274.0 148,881.0 182,948.0 229,408.0
By foreign invested sector 14,717.0 17,480.0 20,299.0 23,940.0 27,393.0 36,023.0 39,391.0 51,494.0 60,982.0
GDP at constant 1994 prices (Bill VND) 52,754.0 57,787.0 63,670.0 70,826.0 79,237.1 88,872.0 99,627.0 112,189.0 124,220.0
By domestic economic sector 43,031.0 47,092.0 51,773.0 57,396.0 64,601.1 72,217.0 80,759.0 90,246.0 99,588.0
By foreign invested sector 9,723.0 10,695.0 11,897.0 13,430.0 14,636.0 16,655.0 18,868.0 22,012.0 24,622.0
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 80.6 79.4 78.9 78.5 80.0 78.2 77.9 79.9 80.2
By foreign invested sector 19.4 20.6 21.1 21.5 20.0 21.8 22.1 20.1 24.7
Index of GDP at constant 1994 prices (%) 109.0 109.5 110.2 111.2 111.7 112.2 112.2 112.6 110.7
By domestic economic sector 108.9 109.4 109.9 110.9 112.6 111.8 111.8 109.9 109.1
By foreign invested sector 109.5 110.0 111.2 112.9 105.8 113.8 105.5 111.0 110.7
Number of telephone (piece) 699,760 845,523 1,058,233 1,182,200 1,371,125 1,602,644 2,279,000 3,233,000.0 4,055,800.0
Turnover of postal service (mill VND) 3,001,258 3,431,246 3,846,272 4,012,600 4,413.700 4,668.000 4,311,300 4,279,800.0 4,461,600.0
Trade
Retail sales of domestic sector (Bill VND) 57,087 61,209 65,803 71,664 88,783 107,797 125,351 160,413.0 223,204.0
HEALTH AND LIVING STANDARDS
NUMBER OF HEALTH ESTABLISHMENT
2000 2001 2002 2003 2004 2005 2006 2007 2008
Unit
TOTAL 13,117 13,172 13,095 13,162 13,149 13,243 13,232 13,438 13,460
Hospital 835 836 842 842 856 878 903 956 974
Regional polyclinic 936 928 912 930 881 880 847 829 781
Sanatorium and
92 71 76 77 53 53 51 51 40
rehabilitation hospital
Medical service units
in communes, 10,271 10,385 10,396 10,448 10,516 10,613 10,672 10,851 10,917
precincts
918 891 810 810 789 769 710 710 710
in offices, enterprises
Others 65 61 59 55 54 50 49 41 38
TOTAL 98.9 100.4 99.4 100.5 99.9 100.7 99.9 101.6 100.2
Hospital 100.2 100.1 100.7 100.0 101.7 102.6 102.8 105.9 101.9
Regional polyclinic 91.4 99.1 98.3 102.0 94.7 99.9 96.3 97.9 94.2
Sanatorium and
82.1 77.2 107.0 101.3 68.8 100.0 96.2 100.0 78.4
rehabilitation hospital

in communes, 101.6 101.1 100.1 100.5 100.7 100.9 100.6 101.7 100.6
Nielsen
precincts

82.0 97.1 90.9 100.0 97.4 97.5 92.3 100.0 100.0
in offices, enterprises
Others 98.5 93.8 96.7 93.2 98.2 92.6 98.0 83.7 92.7
Source: Statistical Yearbook 2009– Excluding private establishments.
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY
PROVINCE (UNIT)
Sanatorium
Regional and Medical
Total Hospital
polyclinic rehabilitation service unit
hospital
WHOLE COUNTRY 12,670 915 770 32 10,917
Red River Delta 2,763 191 103 8 2,450
Ha Noi 665 36 46 577
Vinh Phuc 158 9 11 1 137
Bac Ninh 146 11 7 1 126
Quang Ninh 217 21 8 1 186
Hai Duong 287 17 5 1 263
Hai Phong 255 24 6 1 224
Hung Yen 178 16 162
Thai Binh 305 18 1 285
Ha Nam 133 12 4 116
Nam Dinh 251 17 4 1 229
Ninh Binh 168 10 12 1 145
North-East 2,217 134 186 5 1,888
Ha Giang 208 13 20 175
Nielsen
Cao Bang 238 16 23 199
Bac Kan 140 8 10 122
Tuyen Quang 166 12 13 1 140
Lao Cai 212 12 36 164
Yen Bai 210 12 19 178
Thai Nguyen 212 15 13 1 180
Lang Son 265 14 24 1 226
Bac Giang 269 15 24 1 229
Phu Tho 297 17 4 1 275
North-West 736 46 70 1 617
Dien Bien 135 10 18 106
Lai Chau 112 7 7 98
Son La 243 15 23 1 203
Hoa Binh 246 14 22 210
North-Central Coast 2,043 108 102 5 1,826
Thanh Hoa 685 35 14 1 634
Nghe An 546 24 43 1 478
Ha Tinh 300 17 20 1 262
Quang Binh 173 8 6 159
Quang Tri 158 11 5 1 141
Thua Thien-Hue 181 13 14 1 152
South-Central Coast 1,023 88 52 4 876
Da Nang 69 12 1 56
Quang Nam 273 22 10 240
Quang Ngai 202 16 8 178
Binh Dinh 183 17 6 1 159
Phu Yen 132 11 13 1 106
Khanh Hoa 164 10 15 1 137
Central Highlands 823 67 48 3 701

Kon Tum 116 9 9 1 96
Gia Lai 243 17 16 1 209
Dak Lak 202 20 1 180
Dak Nong 78 7 71
Lam Dong 184 14 22 1 145
South East 1,259 127 80 4 1,039
Ninh Thuan 75 4 5 1 63
Binh Thuan 141 13 10 117
Binh Phuoc 117 9 5 102
Tay Ninh 112 12 4 1 95
Binh Duong 107 8 8 1 89
Dong Nai 201 17 13 171
Ba Ria - Vung Tau 96 10 6 80
TP. Ho Chi Minh 410 54 29 1 322
Mekong River Delta 1,806 154 129 2 1,520
Long An 211 16 5 190
Tien Giang 201 16 16 169
Ben Tre 178 10 8 160
Tra Vinh 112 9 15 88
Vinh Long 116 9 6 101
Nielsen
Dong Thap 168 12 13 1 142
An Giang 180 15 11 154
Kien Giang 157 15 16 126
Can Tho 83 15 8 60
Hau Giang 80 8 8 64
Soc Trang 128 11 12 105
Bac Lieu 74 7 2 64
Ca Mau 118 11 9 1 97
Source: Statistical Yearbook 2009 – Excluding private establishments

NUMBER OF PATIENT BEDS
2000 2001 2002 2003 2004 2005 2006 2007 2008
Unit (Thous.Beds)
TOTAL 192.0 192.5 192.6 192.9 196.3 197.2 198.4 210.8 219.8
Hospital 110.7 112.5 114.4 117.3 124.3 127.0 131.5 142.8 151.8
Sanatorium and
rehabilitation 12.2 10.4 10.7 10.8 8.0 7.7 4.4 4.4 4.3
hospital
Medical service
units in communes, 49.1 49.7 47.9 45.1 44.6 45.8 46.1 47.3 48.0
precincts
Medical service
units in offices, 8.3 8.2 8.3 8.3 8.2 5.4 5.0 5.0 5.0
enterprises
Others 2.3 2.3 2.1 2.1 2.2 2.0 2.2 2.1 2.0
Bed per 10000
24.7 24.5 24.2 23.8 23.9 23.7 23.6 24.8 25.5
inhabitant (Bed)
TOTAL 98.0 100.3 100.0 100.2 101.8 100.5 100.6 106.3 104.2
Hospital 100.7 101.6 101.7 102.4 106.0 102.2 103.5 108.6 106.3
Sanatorium and
rehabilitation 93.1 85.2 102.5 100.9 74.5 96.3 57.1 101.1 97.8
hospital
Medical service
Nielsen
units in communes, 99.6 101.2 96.3 94.3 99.0 102.7 100.6 102.6 101.4
precincts
Medical service
units in offices, 78.3 98.8 100.1 100.0 99.1 65.9 92.0 100.0 100.0
enterprises
Others 94.2 95.3 95.8 101.8 98.2 90.9 107.5 97.0 93.9
Bed per 10000
96.7 98.9 98.7 98.3 100.4 99.2 99.4 105.0 102.8
inhabitant (Bed)
Source: Statistical Yearbook 2009 – Excluding private establishments.
NUMBER OF HEALTH STAFFS
2000 2001 2002 2003 2004 2005 2006 2007 2008
Thous .pers.
Medical staff
Doctors 39.2 41.0 44.5 47.2 50.1 51.5 52.8 54.8 57.3
Assistant physicians 50.8 50.9 50.6 48.7 49.2 49.7 48.8 48.8 49.8
Nurses 46.2 45.9 46.4 47.8 49.2 51.6 55.4 60.3 65.1
Midwives 14.2 14.5 15.4 16.2 17.5 18.1 19.0 20.8 23.0
Doctors per 10000

5.0 5.2 5.6 5.8 6.1 6.2 6.3 6.4 6.6
inhabitant (Pers.)
Pharmaceutical staff
Pharmacists of high
6.0 6.0 6.1 5.6 5.6 5.6 5.5 5.7 5.8
degree
Pharmacists of middle
7.8 8.5 9.0 9.7 9.1 9.5 10.8 12.4 13.9
degree
Assistant Pharmacists 9.3 9.6 9.6 9.4 7.9 8.1 7.9 8.5 8.6
Medical staff
Doctors 105.7 104.6 108.5 106.2 106.1 102.7 102.6 103.8 104.6
Assistant physicians 99.2 100.2 99.3 96.2 101.1 100.9 98.4 100.0 102.0
Nurses 101.5 99.4 101.2 103.0 103.0 104.8 107.5 108.9 107.8
Nielsen
Midwives 104.4 102.1 106.5 105.5 107.6 103.5 105.1 109.4 110.4
Doctors per 10000

104.2 103.2 107.0 104.6 105.3 101.4 101.6 101.6 103.9
inhabitant
Pharmaceutical staff
Pharmacists of high
103.4 100.0 102.1 91.2 99.3 99.8 98.4 103.8 102.6
degree
Pharmacists of middle
109.9 109.0 106.6 106.9 94.0 104.8 113.3 114.7 112.4
degree
Assistant Pharmacists 100.0 103.2 99.9 98.2 84.4 102.5 97.0 108.4 100.9
Source: Statistical Yearbook 2009 – Excluding private establishments.
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION (THOUS. VNDS)
1999 2002 2004 2006
Whole Country 295.0 356.1 484.4 636.0
By Residence
Urban 516.7 622.1 815.4 1,058.0
Rural 225.0 275.1 378.1 506.0
By Region
Red River Delta 280.0 353.1 488.2 666.0
North East 268.8 379.9

210.0 442.0
North West 197.0 265.7
North Central Coast 212.4 235.4 317.1

476.0
South Central Coast 252.8 305.8 414.9
Central Highlands 344.7 244.0 390.2 522.0
South East 527.8 619.7 833.0 1,146.0
Mekong River Delta 342.1 371.3 471.1 628.0

Nielsen
MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY
REGION THOUS.VNDS)
1999 2002 2004 2006
Whole Country 221.1 269.1 359.7 460.0
By Residence
Urban 373.4 460.8 595.4 738.0
Rural 175.0 211.1 283.5 359.0
By Region
Red River Delta 227.0 271.2 373.5 479.0
North East 220.2 293.8

175.8 336.0
North West 179.0 233.2
North Central Coast 162.3 192.8 252.7

362.0
South Central Coast 197.5 247.6 330.8
Central Highlands 251.1 201.8 295.3 391.0
South East 385.1 447.6 577.0 785.0
Mekong River Delta 245.8 258.4 335.1 435.0

Nielsen
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)
2002 2004 2006
Whole Country
General poverty rate 28.9 19.5 16.0
Food poverty rate 9.9 6.9
By Region
Red River Delta
North East
North West
North Central Coast
South Central Coast
Nielsen
Central Highlands
South East
Mekong River Delta
General poverty rate 23.4 19.5 10,3

MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)
2000 2001 2002 2003 2004 2005 2006 2007 Prel.2008
Whole Country 651.5 738.3 817.4 979.7 1,068.5 1,297.1 1565,3 1,876.0 2,159.0
Red River Delta 551.2 646.3 717.0 867.2 948.4 1,200.0 1513,0 1,762.5 1,821.2
Ha noi 610.5 721.3 832.8 980.2 980.2 1,416.5 1759,0 2,082.2 2,202.3
Vinh Phuc 528.3 590.2 612.1 724.5 921.0 1,123.2 1415,5 1,735.8 1,949.6
Bac Ninh 620.8 736.5 774.1 866.8 945.6 1,184.5 1481,7 1,785.3 2,145.0
Ha Tay 533.5 619.8 673.6 805.4 957.6 1,114.0 1244,4 1,640.0 0.0
Hai Duong 542.2 695.5 766.6 991.8 1,063.7 1,261.2 1458,7 1,562.7 1,770.7
Hai Phong 570.3 647.5 730.0 881.3 956.7 1,091.0 1398,3 1,775.2 2,292.6
Hung yen 515.2 618.5 648.3 788.0 884.3 964.1 1247,4 1,500.6 1,801.4
Thai Binh 567.2 646.1 688.8 816.9 958.4 1,243.4 1625,7 2,023.0 2,142.6
Ha Nam 479.3 549.2 557.9 805.0 979.3 1,272.6 1533,1 1,719.6 1,744.8
Nam Dinh 443.4 518.2 539.8 803.4 884.6 949.0 1454,7 1,681.9 1,809.5
Ninh Binh 409.7 506.9 623.4 638.5 705.3 1,049.8 1531,5 1,881.6 2,174.9
North East 589.4 685.7 750.6 944.6 1,016.3 1,201.4 1467,5 1,810.2 2,058.4
Ha Giang 591.7 674.4 792.2 945.8 1,027.1 1,201.5 1494,8 1,682.6 2,256.9
Cao Bang 627.9 721.8 802.3 981.8 1,078.6 1,324.4 1690,1 2,165.0 2,392.5
Nielsen
Bac Kan 546.0 569.5 570.9 881.0 950.6 1,343.1 1135,0 1,901.4 2,003.1
Tuyen Quang 601.9 761.1 792.2 940.2 1,032.0 1,246.5 1480,4 1,973.4 2,103.5
Lao cai 549.6 663.8 673.6 962.8 1,020.9 1,135.6 1547,8 1,884.3 2,292.6
Yen Bai 621.9 735.9 785.4 975.7 1,052.6 1,134.0 1261,0 1,407.2 1,708.3
Thai Nguyen 602.0 714.6 806.9 1,014.4 1,064.3 1,258.1 1505,7 1,928.2 2,051.6
Lang Son 653.7 762.5 823.0 886.5 988.2 1,024.0 1503,9 1,704.1 2,338.6
Quang Ninh 609.6 724.6 770.6 965.8 1,038.7 1,279.0 1541,4 1,887.1 1,913.4
Bac Giang 520.2 600.1 717.9 930.3 976.4 1,224.6 1425,6 1,773.6 1,931.8
Phu Tho 554.7 622.1 646.1 906.9 970.4 1,081.9 1469,0 1,605.8 1,650.3
North West 576.3 685.3 795.1 974.5 1,111.4 1,216.7 1,598.2 1,922.0 2,249.1
Dien Bien 1,421.1 1,477.6 1883,5 2,376.9 2,659.0

687.8 728.1 868.8 1,070.0
Lai Chau 1,090.1 1,242.8 1568,6 1,915.4 2,156.5
Son La 669.9 733.3 878.5 1,024.8 1,045.9 1,186.0 1508,2 1,944.3 2,279.2
Hoa Binh 383.7 601.2 640.0 839.3 999.7 1,079.9 1526,2 1,451.5 1,901.7
North Central Coast 607.5 669.3 747.0 919.6 983.5 1,211.1 1,373.0 1,718.8 1,971.5
Thanh Hoa 673.8 695.2 753.5 931.3 987.5 1,271.3 1475,3 1,752.5 2,058.2
Nghe An 581.3 648.8 720.9 878.0 941.9 1,159.6 1159,6 1,645.4 1,962.5
Ha Tinh 531.1 661.2 763.5 923.9 942.3 1,097.6 1394,2 1,632.3 1,708.5
Quang Binh 622.7 653.6 700.4 914.2 919.2 1,156.3 1267,8 1,501.5 2,076.1
Quang Tri 601.9 647.0 758.9 929.3 992.0 1,139.9 1418,1 1,787.1 1,983.7
Thua Thien Hue 579.6 688.9 803.8 975.9 1,152.7 1,383.8 1624,0 1,994.1 2,040.0
South East 626.6 729.4 806.5 958.1 1,047.7 1,289.1 1,504.3 1,834.3 2,139.0
Da Nang 622.0 728.7 895.7 900.1 962.1 1,318.8 1437,7 1,567.1 1,727.1
Quang Nam 550.6 615.0 635.5 862.4 945.9 1,185.7 1435,9 1,710.9 2,166.9
Quang Ngai 641.4 740.5 752.5 1,008.9 1,033.9 1,356.3 1561,8 1,953.0 2,286.1
Binh Dinh 629.2 755.4 810.7 1,014.3 1,168.7 1,403.0 1612,0 2,051.8 2,634.6
Phu Yen 494.9 626.2 664.7 703.0 852.9 1,034.8 1035,8 1,472.8 1,480.4
Khanh Hoa 780.0 894.2 1,050.9 1,273.0 1,321.7 1,425.5 1925,4 2,250.2 2,538.6
Central Highlands 623.4 679.3 863.8 894.5 1,015.2 1,245.5 1,586.8 1,851.7 2,054.6
Kon Tum 593.7 727.9 786.7 985.6 1,015.2 1,254.2 1539,5 2,036.2 2,187.3
Gia Lai 499.2 535.4 615.9 799.9 947.7 1,154.3 1610,6 1,953.9 2,347.3
Dak Lak 868.0 998.4 1,329.4 1773,5 2,267.3 2,486.0

680.9 750.4 799.7
Dak Nong 794.9 982.0 1,125.2 1331,7 1,446.2 1,520.0
Lam Dong 659.0 882.1 981.0 1,044.3 1,129.2 1,265.0 1407,3 1,554.7 1,732.6
south east 885.2 948.1 1,054.4 1,238.9 1,371.8 1,633.2 1,933.7 2,035.5 2,477.2
Ninh Thuan 601.5 590.8 702.7 983.4 1,111.0 1,138.6 1384,1 1,722.9 2,104.8
Binh Thuan 638.9 682.6 765.9 963.7 1,011.1 1,212.2 1545,6 1,891.3 2,447.4
Binh Phuoc 540.7 577.8 582.2 718.1 744.5 1,283.0 1651,0 2,004.0 2,463.0
Tay Ninh 631.0 686.2 901.3 984.6 1,081.3 1,255.8 1656,3 2,009.9 2,783.9
Binh Duong 588.2 635.2 895.7 1,064.1 1,196.8 1,581.9 1774,6 2,047.0 2,783.6
Dong Nai 883.4 956.0 977.5 1,149.1 1,351.4 1,562.7 1732,3 2,162.1 2,277.0
Ba Ria - Vung Tau 718.6 868.8 857.6 1,012.9 1,118.1 1,374.7 1696,5 2,031.6 2,300.0
TP. Ho Chi Minh 1,057.9 1,129.0 1,252.8 1,474.0 1,654.2 1,955.3 2280,2 2,415.2 2,658.0
Mekong River Delta 629.4 722.5 803.0 969.5 1,041.9 1,257.8 1479,6 1,796.6 2,067.2
Long An 684.2 711.6 918.0 1,115.4 1,160.7 1,409.0 1365,9 1,601.5 1,990.6
Tien Giang 660.0 751.1 784.1 1,000.3 1,061.9 1,289.2 1567,8 1,845.0 2,316.0
Ben Tre 561.8 676.7 786.6 1,041.3 1,016.0 1,153.1 1407,7 1,773.5 1,853.2
Nielsen
Tra Vinh 551.2 617.3 665.7 930.8 895.4 1,179.8 1285,5 2,023.7 1,599.6
Vinh Long 626.4 717.3 783.5 1,094.4 1,080.8 1,255.7 1498,2 1,818.9 2,406.1
Dong Thap 721.9 830.3 896.1 1,074.0 1,110.2 1,396.3 1620,2 2,023.7 2,381.5
An Giang 753.1 835.6 870.5 1,002.6 1,079.2 1,352.5 1670,7 2,080.4 2,651.8
Kien Giang 710.8 816.9 920.2 1,052.0 1,064.6 1,262.1 1372,9 1,914.8 2,099.7
Can Tho 1,051.3 1,303.6 1485,1 1,731.4 2,070.4

594.3 665.7 749.5 842.0
Hau Giang 959.5 1,026.7 1308,8 1,599.4 1,778.8
Soc Trang 547.4 645.1 690.4 953.4 1,038.3 1,365.2 1488,3 1,525.5 1,835.2
Bac Lieu 432.9 552.1 670.1 736.5 826.4 1,076.0 1337,3 1,739.6 1,927.9
Ca Mau 541.6 697.0 786.5 800.0 1,020.2 1,031.4 1538,9 1,678.6 1,962.6

KEY INTERNATIONAL ECONOMIC DATA
EXCHANGE RATE TO US$1, YEAR AVERAGE
2005 2006 2007 2008 2009
Japan 110.00 116.00 118.00 107.00 103.00
China 8.19 7.97 7.61 6.98 6.65
Hong Kong 7.77 7.77 7.80 7.80 7.80
Taiwan 32.20 32.50 32.80 30.40 29.50
South Korea 1024.00 955.00 929.00 995.00 964.00
Indonesia 9751.00 9141.00 9164.00 9050.00 8960.00
Malaysia 3.79 3.66 3.43 3.17 3.08
Philippines 55.00 51.30 45.90 42.00 41.90
Singapore 1.66 1.59 1.51 1.40 1.34
Thailand 40.20 37.90 34.50 31.50 30.00
Vietnam 15832.00 15970.00 16010.00 16100.00 16263.00

India - (FY starting 1 April for
44.10 45.30 40.50 39.70 38.90
2003/04)
Australia 0.76 0.79 0.84 0.90 0.93
New Zealand 0.70 0.65 0.74 0.75 0.69
Source: IMA Asia Report 2008
Nielsen
GDP REAL GROWTH RATE (%)
2005 2006 2007 2008 2009
Japan 1.9 2.4 1.8 1.5 1.2
China 10.4 11.1 11.4 10.0 9.5
Hong Kong 7.1 7.0 6.3 4.4 3.6
Taiwan 4.2 4.9 5.7 4.5 4.2
South Korea 4.2 5.0 4.9 4.4 4.1
Indonesia 5.7 5.5 6.3 6.1 6.6
Malaysia 5.0 5.9 6.3 5.5 5.0
Philippines 4.9 5.4 7.3 6.3 5.5
Singapore 6.6 7.9 7.7 3.9 4.9
Thailand 4.5 5.0 4.7 5.2 5.0
Vietnam (government estimate) 8.4 8.2 8.5 6.4 7.0

India (FY starting 1 April from FY
9.2 9.7 8.2 7.5 8.1
2003/04)
Australia 2.8 2.8 3.8 3.0 3.2
New Zealand 2.8 1.5 2.9 1.4 1.3

INFLATION RATE, CPI YEAR AVERAGE (%)
2005 2006 2007 2008 2009
Japan -0.3 0.3 0.0 0.8 0.8
China (1985=100) 1.8 1.5 4.8 6.0 3.5
Hong Kong, Composite CPI 0.9 2.0 2.0 5.0 4.0
Taiwan 2.3 0.6 1.8 2.8 2.0
South Korea 2.8 2.2 2.5 3.8 2.8
Indonesia 10.5 13.1 6.4 8.5 8.0
Malaysia 3.0 3.6 2.0 3.5 2.5
Philippines 7.7 6.3 2.8 6.0 4.0
Singapore 0.5 1.0 2.1 4.8 2.5
Thailand 4.5 4.7 2.3 5.0 3.5
Vietnam 8.3 6.6 8.5 15.0 14.0
India - CPI urban non-manual workers

4.6 6.6 6.0 6.5 6.0
from FY 2003/04
Australia 2.7 3.5 3.0 3.8 3.5
New Zealand 3.0 3.4 2.4 3.7 2.5

Nielsen
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When clients want the Bigger Picture they speak to Nielsen.

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Darin Williams – Managing Director

Darin Williams is the Managing Director of The Nielsen Company Vietnam.

Catherine Eddy – Executive Director, Consumer Research

Tran Hung Thien – Associate Director, Retail Client Service

At A Glance - Nielsen Insights………………………………………………………………..15

Regional Retail Highlights…………………………………………………………………...…48

Vietnam Retail Overview………………………………………………………………………..57

Vietnam By The Numbers………………………………………………………………………79

About The Nielsen Global Consumer Confidence Survey

Source: Nielsen 2H 2009 Global Omnibus Study, September 2009

200 Changes 2H09 vs.1H09

160 Changes 1H09 vs.2H08

Source: Nielsen 2H 2009 Global Omnibus Study

Very concerned Quite concerned

Source: Nielsen 2H 2009 Global Omnibus Study

Very concerned Quite concerned

Source: Nielsen 2H 2009 Global Omnibus Study

Very concerned Quite concerned

Source: Nielsen 2H 2009 Global Omnibus Study

Consumer Confidence Survey Page 5

Very concerned Quite concerned

Source: Nielsen 2H 2009 Global Omnibus Study

Consumer Confidence Survey Page 6

Asia Pacific Region

Strongly agree (5)

40% Neither agree nor

10% Strongly disagree (1)

Source: Nielsen 2H 2009 Global Omnibus Study

Asia Pacific Region

Source: Nielsen 2H 2009 Global Omnibus Study

Asia Pacific Region

60% Strongly agree (5)

Source: Nielsen 2H 2009 Global Omnibus Study

Asia Pacific Region

50% Strongly agree (5)

Neither agree nor

Strongly disagree (1)

Source: Nielsen 2H 2009 Global Omnibus Study

Asia Pacific Region

40% Agree (4)

Source: Nielsen 2H 2009 Global Omnibus Study

Asia Pacific Region

60% Strongly agree

Neither agree nor

Source: Nielsen 2H 2009 Global Omnibus Study

Asia Pacific Region

Strongly agree (5)

Source: Nielsen 2H 2009 Global Omnibus Study

The Nielsen Business Barometer is an online survey designed to

• For this growth to continue, nearly all business leaders

• Business leaders expect the Vietnamese consumers to

1) Competitive pressure/Activity/Growth (40%) 1) Competitive pressure/Activity/Growth (68%)

2) Global Economic Crisis (38%) 2) Ability to pass on price increase (45%)

3) Price increases (37%) 3) Inflation (42%)

4) Low GDP Growth (33%) 4) Low GDP growth (31%)

5) Inflation (24%) 5) Global Economic Crisis (26%)