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PREFACE
Advertising and Sales promotion is indispensable part of any Retail business. They help
to entice the customers from local retailer of unorganized system to the big retail
companies of organized system .In organized retail system sales promotion and
advertising is even far more important because they need a big force to drag them into
these giant retail stores.

Big Bazaar has been using these promotional techniques since its establishment that helps
it in maintaining as well as increasing its sales. It mainly counts on it sales promotion
techniques and advertising that have always been unique.

In the project “Retail Industry with special reference to the company Big Bazaar” We
have tried to study all the big advertising and sales promotion campaigns of Big Bazaar.
Apart from the study part I have tried to find whether Advertising and Sales promotion of
Big Bazaar really influences the sales of Big Bazaar, taking it as hypothesis of my study I
started up with my research.

We began our research with the help of primary source of collecting the data that is
Questionnaire containing questions that could be used to measure the effect of advertising
and Sales promotion on sales of Big Bazaar .We conducted the survey basically in
primary and secondary area of research i.e Gurgaon and Dwarka. The sample size taken
by me was 100.

We visited Big Bazaar of Gurgaon to study their set up and the sales promotion
techniques they are using, we contacted their authorities present in the hyper market to
fill my questionnaire to impart me with knowledge about Big Bazaar.

On the basis of analysis of questionnaires and various results based on pie chart and bar
graphs , We came on the conclusion that only sales promotion has significant effect on
the sales of Big Bazaar ,though it has been trying hard for advertising but it has to put
more efforts to make its effect on the sales of Big bazaar and make people aware .

We have tried our best efforts to keep our research fair and unbiased.

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 ACKNOWLEDGEMENT
One of the most pleasant aspects of an acknowledgement is the opportunity to thank all
those have contributed to it. Unfortunately the list of expression of gratitude – no matter
how extensive-is always incomplete and inadequate, this acknowledgement is no
exception.

I, RAJNI BHATIA ,student of Bachelor of Business Administration (BBA-6th sem.),

Beri Institute of Technology, wish to express my sincere gratitude to my research guide
to Mrs. Pooja Gupta for giving me opportunity to do my research under her profound
guidance. Because of her inspiring guidance, motivation , positive criticism , continuous
encouragement and untiring supervision this work could be bought to its present shape.
Her persistent efforts , kind hearted suggestions were the inputs for a mental boost up,
which was required to carry out this piece of research.

I express me deep sense of gratitude to the entire faculty of Beri Institute of Technology
for their constant support . I could not even start and complete my research work without
their unbridled support and encouragement . their inspiring guidance had always boosted
my morale.

The immense learning from this project will be indelible forever.

RAJNI BHATIA

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