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Victoria Arruda
Dr. Cutter
GEB-2112
02/21/2020
My gym apparel business would be unique and incomparable to other brands. Their
designs would be creative, colorful, fashionable, comfortable, and above all fit perfectly to the
body. I have a lot of experience with gym apparel, and I know exactly what people look for when
they buy it. Most brands don’t fit well in women with curves, so I want to create outfits that
benefits all body types but still feel comfortable. Most brands have the same plain design and
basic color palette, like black, navy blue, grey and dark purple. My brand would play with colors
and designs, I would include colors such as neon, white and fabrics such fake leather and pieces
of lace fabric. I would create unique designs that would make people fell good wearing those
outfits, and consequently feel better when working out. My company message would be, “My
brand name is Inspire, by Vicky. It’s a gym apparel brand for women, that contains unique
fashionable designs made with good and durable quality fabric. When creating the designs, I play
with colors and fabric, I include neon colors, fake leather, lace fabrics, and colorful layouts. The
main goal of my company is to inspire women with fashionable outfits that fits well to any body
type and at the same time makes them feel confident while working out.”
The tasks I would need to delegate are accounting matters. It’s not my strongest point, so
I believe hiring someone would have a better impact to the company. I would also need to hire a
trustable company that would make the clothes. It’s a specific skill that needs to be performed by
a professional. I would also need to delegate someone to build a practical website, that would
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make it easy for customers to buy the outfits and also understand the message of my brand. My
strongest capabilities would be creating the designs. I’m passionate about gym outfits and the
fitness world, I’m innovative to create unique designs. This would be my strongest point. I would
also be able to do the marketing, I like talking to people and creating social media posts. I could
use those skills to make my brand known. A marketing tool that I believe would work best at
first is social media. Everyone is always so active that it would be an easy way to advertise my
brand and be seen. Social media is a great tool for people to learn new information. It’s also a
cheap marketing investment that can have a large positive impact for the brand. The second
method I would use is bring some models of the outfits to places for people to see. I could
present them at gyms and supplement stores. This way people that like fitness or are working
The top three goals for my business to get started are to first design the outfits and find a
company that would make them in the quality I want. Build a website, and social media account,
this way people can see the prices and pictures of the designs. Lastly, I can start the marketing by
working with social media ads, and bringing the outfits to nearby gyms, and supplement stores.
The greatest barrier for my business would be to get people to give it a try to my outfits.
Nowadays there are thousands of websites that sell gym clothes. Some people must think it’s not
worth it to pay more for gym apparel or to buy a lot of them. Others may not trust the quality,
and since the store would start online some people could not be willing to give it a chance.
In all, my business idea is innovative but has a long way to go before conquering the
public. I would need to find different ways to impress customers and make them want to try my
clothing line. I would also need to watch the prices and quality of the products. I believe with a
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solid plan I will be able to grow the business after some time and be able to make it successful
and profitable.