Total Project Project Budget Spending Power of Market

4 5
37 Worst 1 1
370 Best 10 10
0 Accountants
0 Breweries
0 Cleaners
0 Contractors
0 Dentists
0 Doctors
0 Health and Wellness
0 Landscapers
0 Lawyers
0 Malls
0 Movers
0 Online Coaches
0 Photographers
0 Plumbers
0 Real Estate
0 Restaurants
0 Salons
0 [Custom 1]
0 [Custom 2]
0 [Custom 3]
0 [Custom 4]
0 [Custom 5]
Partnership / Referral / WhitelaProject Ease Communication Ease Customer Service
2 5 2 3
1 1 1 1
10 10 10 10
Size of Market Market Dissatisfaction Amount of Competition Vulnerability of Competition
3 3 1 4
1 1 1 1
10 10 10 10
Personal Expertise Personal Interest
2 3
1 1
10 10
projects that you’ve done? A 10 here is your biggest project, while a 1 is your
smallest.
right feature set. A 1 here means the market will likely balk at monthly fees
over $20/month.
here) leverage partnerships to generate 10 or more new clients per month,
you can put a 10 here. 1 or less gets a 1.
customization for each client, while a 1 means that you’d have to spend 20
hours or more customizing for each client.
payment. A 1 is 20 or more touch points and/or waiting 2 months or more for
payment.
per month for the feature set that you offer. A 10 here means 5 hours or more
per month. A 1 means 10 minutes or less per month.
feature set as this project. If you think this number is less than 10k, put 1 and
then go up accordingly with markets over 100k at 10.
that the feature set that you offer is good enough for them to leave their
current provider. A 1 here means you think that that number is 10% or less.
that you’ll face. You’ll be able to make a better decision if you do more
research here, but this is a quick and dirty way to gauge your competition.
or a feature set that will allow your target clients to accomplish the same
goals.
going to be to start writing about it. If you already have expertise in this
market, it’ll be a lot easier to get going.
business and have it run without you, but it’s definitely better if you like the
market.