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  • Branding Worksheet

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    The document provides guidance on establishing a brand tone and personality by selecting tones, describing readers, choosing descriptive words, and determining writing style. It also prompts consideration of core values, differences from others, and life's priorities. Additionally, it suggests imagining imagery representing those elements and selecting a color scheme with primary, secondary, tertiary, and quaternary colors.

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    The document provides guidance on establishing a brand tone and personality by selecting tones, describing readers, choosing descriptive words, and determining writing style. It also prompts consideration of core values, differences from others, and life's priorities. Additionally, it suggests imagining imagery representing those elements and selecting a color scheme with primary, secondary, tertiary, and quaternary colors.

    Copyright:

    © All Rights Reserved
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    13 visualizzazioni1 pagina

    Branding Worksheet

    Caricato da

    SA TECHWIZARD FILE SEND
    The document provides guidance on establishing a brand tone and personality by selecting tones, describing readers, choosing descriptive words, and determining writing style. It also prompts consideration of core values, differences from others, and life's priorities. Additionally, it suggests imagining imagery representing those elements and selecting a color scheme with primary, secondary, tertiary, and quaternary colors.

    Copyright:

    © All Rights Reserved
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    Tone (check max of 3)

    Authoritative
    Empathetic
    Encouraging
    Friendly
    Fun
    Funny
    Helpful
    Open
    Optimistic
    Passionate
    Playful
    Reliable
    Serious
    Trustworthy
    Warm

    Personality
    What can you call readers of your content?
    Are there any other descriptive words you can use?
    Do you use a professional or conversational writing style?

    Values
    What basic human value does your company offer?
    How is the way you work different?
    What, in life, is most important to me?

    Imagery
    What images represent those values and tones?

    Color Scheme
    Primary color
    Secondary color
    Tertiary color
    Quaternary color

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