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MC090410137 : Muhammad Soban Badar 73


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Quiz Start Time: 06:53 PM

Question # 1 of 15 ( Start time: 06:53:43 PM ) Total Marks: 1


Which of the following is an element of an organization’s internal-environment?

Select correct option:

Competitors

Employees

Wholesalers

Retailers

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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 06:53 PM

Question # 2 of 15 ( Start time: 06:54:36 PM ) Total Marks: 1


Which one of the following major benefit advertising is providing to the society?

Select correct option:

Providing information about a new product

Using latest media

Using latest technology

Using celebrities in the advertisements

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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 06:53 PM

Question # 3 of 15 ( Start time: 06:55:38 PM ) Total Marks: 1


Which section of the marketing plan states: “Why a particular segment of total market is growing or declining”?

Select correct option:

Competitive Situation

Distribution Situation

Product Situation
End user situation

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 4 of 15 ( Start time: 06:57:06 PM ) Total Marks: 1


Which one of the following promotional technique represents "Below the line media" promotion?

Select correct option:

TV

Radio

Cinema

Direct mail

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 5 of 15 ( Start time: 06:57:32 PM ) Total Marks: 1


In which of the following medium potential market is highly targeted &/or scattered over a wide geographical area?

Select correct option:

Newspaper
Television

Radio

Magazine

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 6 of 15 ( Start time: 06:58:06 PM ) Total Marks: 1


If a company's customers are concentrated in a small geographic area and the company sells technical products, which one
of the following promotion methods is better?

Select correct option:

Advertising

Publicity

Personal selling

Public relation

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM


Question # 7 of 15 ( Start time: 06:59:11 PM ) Total Marks: 1
While choosing a production company by the advertiser which of the following point is not kept in mind?

Select correct option:

Ensure company has broadcast quality equipment

Beware of a company bragging about equipment

Know about company charges before hand

Know about number of persons doing work in a comp

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 8 of 15 ( Start time: 07:00:36 PM ) Total Marks: 1


Which one of the following is NOT included in the components of positioning?

Select correct option:

Benefit

Target

Competition

Price


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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 06:53 PM

Question # 9 of 15 ( Start time: 07:01:07 PM ) Total Marks: 1


ABC Motors Company is producing a new van with four-wheel drive. Which one of the following would be a likely
variable for segmenting the market for this new model?

Select correct option:

Cars are not sold on segment bases

Income Bases

Price Sensitivity Bases

Geographic Bases

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MC090410137 : Muhammad Soban Badar 88


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Quiz Start Time: 06:53 PM

Question # 10 of 15 ( Start time: 07:01:43 PM ) Total Marks: 1


Which one of the following components accesses the actual behavior of the customer towards a particular advertising
campaign?

Select correct option:

Pre campaign

Mid campaign


Post campaign

Future campaign

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 11 of 15 ( Start time: 07:03:12 PM ) Total Marks: 1


To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:

Select correct option:

Brand Promotion

Channel Promotion

Consumer Promotion

Trade Promotion

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 12 of 15 ( Start time: 07:04:02 PM ) Total Marks: 1


Which one of the following is the limitation of TV as an advertising medium?

Select correct option:


Cost

Clutter

Fleeting message

All of the given options

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 13 of 15 ( Start time: 07:04:58 PM ) Total Marks: 1


Amount spend by my target’s potential daily /weekly /monthly / yearly give information about which of the following?

Select correct option:

Target’s purchasing habits

Target’s media usage

Demographics of target market

Product service benefits

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MC090410137 : Muhammad Soban Badar Time Left 89


sec(s)

Quiz Start Time: 06:53 PM

Question # 14 of 15 ( Start time: 07:06:06 PM ) Total Marks: 1


Which one of the following is first step in developing media plan?

Select correct option:

Evaluation & control

Selection of media

Media strategy implementation

Market situation analysis

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MC090410137 : Muhammad Soban Badar 89


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Quiz Start Time: 06:53 PM

Question # 15 of 15 ( Start time: 07:07:08 PM ) Total Marks: 1


Which of the following appeals used in advertising that is directed to audience for a social cause?

Select correct option:

Rational

Moral

Emotional
Economical

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Study related e-mail
Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637

Time Left
88
sec(s)

Quiz Start Time: 07:16 PM


Question # 1 of 15 ( Start time: 07:16:30 PM ) Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising
message?
Select correct option:

Reach

Frequency


Scheduling
Coverage

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89
sec(s)
Quiz Start Time: 07:16 PM
Question # 2 of 15 ( Start time: 07:17:10 PM ) Total Marks: 1
Which one of the following is NOT included in physical distribution components?
Select correct option:

Channels

Coverage

Transportation

Public relation


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Time Left
88
sec(s)

Quiz Start Time: 07:16 PM


Question # 3 of 15 ( Start time: 07:18:09 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?
Select correct option:
Supplier

Economic


Competitor

Creditor

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88
sec(s)
Quiz Start Time: 07:16 PM
Question # 4 of 15 ( Start time: 07:19:23 PM ) Total Marks: 1
Which of the following styles are used to maximize the impact of advertising?
Select correct option:

Visual devices

Music

Sequel

All of the given options


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84
sec(s)

Quiz Start Time: 07:16 PM


Question # 5 of 15 ( Start time: 07:20:28 PM ) Total Marks: 1
Which of the following advertising medium can bring immediate response for your sale &
promotion?
Select correct option:

Radio


Magazine

New spaper

Television

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Time Left
88
sec(s)

Quiz Start Time: 07:16 PM


Question # 6 of 15 ( Start time: 07:21:04 PM ) Total Marks: 1
Which one of the following is mostly closely associated with the concept of Intermediaries?
Select correct option:

Market targeting


Market segmentation

Channels of distribution

Marketing information

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Time Left
89
sec(s)

Quiz Start Time: 07:16 PM


Question # 7 of 15 ( Start time: 07:22:19 PM ) Total Marks: 1
The buyer channels for a milk producing company can be:
Select correct option:

Wholesalers’ buyers

Retailer buyers

Wholesaler to Retailer

All of the given options


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Time Left
86
sec(s)
Quiz Start Time: 07:16 PM
Question # 9 of 15 ( Start time: 07:24:53 PM ) Total Marks: 1
Which one of the following element putts problems aside in creative process?
Select correct option:

Orientation

Ideation

Incubation


Synthesis

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Time Left
89
sec(s)

Quiz Start Time: 07:16 PM


Question # 10 of 15 ( Start time: 07:25:23 PM ) Total Marks: 1
Which one of the following problem solving techniques is considered old one?
Select correct option:

RACE

ROPE


RIPE

RISK

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Time Left
70
sec(s)
Quiz Start Time: 07:16 PM
Question # 11 of 15 ( Start time: 07:25:51 PM ) Total Marks: 1
Which one of the following can be an example of direct marketing?
Select correct option:

Banner

Transit

Yellow pages

Email


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Time Left
85
sec(s)
Quiz Start Time: 07:16 PM
Question # 12 of 15 ( Start time: 07:26:57 PM ) Total Marks: 1
Which one of the following is the primary objective of a product in marketing process?
Select correct option:

Convenience

Communication

Customer solution


Customer cost

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Time Left
86
sec(s)

Quiz Start Time: 07:16 PM


Question # 13 of 15 ( Start time: 07:28:13 PM ) Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company sells
technical products, which one of the following promotion methods is better?
Select correct option:

Advertising


Publicity

Personal selling
Public relation

Click here to Save Answ er & Move to Next Question

Time Left
89
sec(s)

Quiz Start Time: 07:16 PM


Question # 15 of 15 ( Start time: 07:29:11 PM ) Total Marks: 1
In which of the following medium potential market is highly targeted &/or scattered over a
wide geographical area?
Select correct option:

New spaper

Television

Radio

Magazine


Click here to Save Answ er & Move to Next Question

To get the More entertain and


Study related e-mail
Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637

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