DONE BY

ANCHURI NANDINI
(28-004)

Interview Questions

Section A: Organization Profile

Name of the organization: SP Edible Products Private limited

Address of the organization: Dokiparru, Andhra Pradesh 522005

MSME registration code: GNT369245123399

Nature of Business: FMCG

Profile of customer (who are the customers): ITC Limited

Established year: 26 April 2005

Number of branches: 0

Total Number of employees working in organization: 600

Revenue: 11cr-15cr ( 0-5Cr, 6-10 Cr, 11-15Cr, 16-20Cr & 21Cr above)

Website: www.spedibleproducts.com

Section B: Respondent Profile

Name: Bharath Reddy Karumuri

Designation: General manager (Owner / Employee)

Job Description: Manager of all Departments

Years of work experience with the current organization:02

Gender: Male

Age: 23

Questions to be asked

How has this pandemic impacted your organization?

I) Finance and liquidity
II) Sales
III) Work force / Human Resources
IV) Operation and supply chain
V) Customer services
VI) Brand building strategies

I) Finance and liquidity:

1. What is the impact of Covid 19 with respect to finance and liquidity of your organizations?
 DONE BY
ANCHURI NANDINI
(28-004)
Ans: There is impact on the finance and liquidity but not too much as the organization product is
a basic necessary food item.

2. How are you evaluating the impact of Covid 19 on?

 Short term and long-term cash needs
Ans: Yes, there is shortage of cash for 30 days initially in the first phase of lockdown.

 Pending debts

Ans: No

 Revenue recognition
 Loss of credit or receivables
 Cost of operation

Ans: Has been increased as they faced shortage of all the needs.

3. To restore finances, what is your future of action? (optional)

Ans: The organization again regained its shape in just 20 days. So, I do not think there is a
problem regarding this.

II) Sales
1. During this pandemic, how has the sales impacted (positively or negatively).

Ans: As there is only one Customer for SP edibles that is ITC there is no huge impact but there is
a drop in sales by 3.6%

2. Do your organizations have sales force for sales activity? If yes, is there any change in their
work culture? Explain?

Ans: As we know this is a very small organization compared there is a small HR team which is the
heart, and they do all the activities.

3. In future, to get sales back on track, what is the POA.

Ans: No problem regarding this its back on track again.

III) Work force and Human Resources

1. What are the protocols companies have to their employees in situations like the threat of
COVID-19?

Ans: The company provided the employee with guest house facility and with high quality Mess
and the employees are well taken care with no external people entering the facility.

2. What has the organization done to uphold the morale of their employees during Covid-19?

Ans: Incentives and hike in salaries.

3. Did you provide your employees with the option of working remotely? If yes, how did you
support your employees?

Ans: No, there is no chance for this as the persons physical presence is needed.
 DONE BY
ANCHURI NANDINI
(28-004)
4. Is there any effect on the headcount of the organization? If yes, how did you manage it?
What is your future of action on the same?

Ans: No effect on head count.

5. How are you deciding which critical roles and functions can be performed remotely?

Ans: This is not happening in SP foods.

6. During remote working, was the employees appraised? If yes, how?

Ans: No

IV) Operations and supply chain

1. How has the pandemic affected the operations and supply chain of your organization?

Ans: Everything slowed down, the major problem we faced with R&D as the chilies needed to be
examined.

2. Have you evaluated strategies for Alternative sourcing of raw materials?

 Manufacturing
 Impact of transport
 Impact on tariff and taxes
 Inventory Management
 Capacity recovery
 Vendor selection
3. What has the impact on manufacturing/operational cost?

Ans: Went high for a while.

4. What is your future POA to deal with operations and supply chain?

Ans: R&D team is being updated and new people got recruited and the supply chain became a
little complex as the farmer is not willing to come far to give the raw material for the end
product and so we slightly changed the supply chain and we actually made it ease for farmers
and we went to them to get the product because of this the transportation cost increased for
the raw material.

V) Customer Service
1. What is the importance of customer service in your organization?

Ans. We only have one loyal customer, and I do not think there is not much importance
compared to BtoC organization.

2. What were the pre-Covid customer service practices in your organization?

Ans: Nil

3. What are the current challenges in customer service, encountered due to pandemic?

Ans: Nil

4. How do you manage challenges in customer service post pandemic?

 DONE BY
ANCHURI NANDINI
(28-004)
Ans: Nil

VI) Brand building strategy

1. Covid 19 is impacting business in different ways, with the effects ranging from minimal to
existential threat, beyond reacting to the immediate business impacts, how are you
assessing the long term threat to your core business and brand building strategies?

Ans: No many changes need though as there is already improvement in the R&D team and the
supply chain management.

2. How differently are you engaging with your customers to keep them engaged with your
brand during Covid -19?

Ans: Not related.