Lean Canvas Example: Starbucks

Problem 1 Solution 4
Unique Value Proposition Unfair Advantage 9 Customer Segments 2

3
A third place Community,
People have few Bring Italian coffee Coffee drinkers
between work and convenience, and
choices for house tradition to home. accessibility.
freshly-brewed, high- the US.
quality coffee.

Key Metrics 8 Channels 5 Early Adopters

 Number of cups HIGH-LEVEL CONCEPT
Existing Alternatives People who brew their
served  Retail stores coffee at home
 Number of McDonalds for coffee  Supermarkets
 Supermarket coffee
customers  Advertising
 Dunkin Donuts/
 Average revenue
McDonalds
per customer
 Home brewed coffee

Cost Structure 7 Revenue Streams 6

 People  Coffee: $3 / cup

 Retail store costs
 Coffee beans: $10 / bag

Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.

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