Subconscious mind categorises ‘US’ or ‘THEM’

Find something you have in common

FIND COMMONALITY
- Research
- Ask open ended questions to scan
- Discover how they spend time outside the work
- Find commonality to build connection.
- Have a genuine interest in the other person.
- Natural curiosity.

GAINING CREDIBILITY
- Build your credentials
- Join a board
- Start blogging
- Promote your credibility > in subtle manner
- Email strategy > sending email to the person 2-3 days before the meeting.
- Incorporate descriptive email signature.

OVERCOMING A BAD FIRST IMPRESSION

- Spend more time with the person you’ve alienated.(people only change opinion about
you only if they are forced to)
- Overcompensate to change person’s view.
- Be patient > give the person time to know you.

HOW TO IDENTIFY WHO TO PERSUADE

1. Consider your organisation’s chain of command.
2. Determine who your boss needs to persuade.
3. Decide who has indirect power in your organisation.
4. Spend time with key decision makers and influencers.

MAKE IT EASY TO SAY YES TO YOU

1. Frame the existing situation. (Gather data > cost > savings )
2. Demonstrate your credibility. (share your key points and research + background)
3. Offer actual data.

SHARE YOUR IDEAS AND GET NOTICED

1. Outside-in Strategy, with you : Build an expert reputation outside the company increases
your standing internally.
2. Share ideas publicly.
3. Curate a twitter feed, Blog about topics in linkedin or media.
4. Speak at a conference
5. Run for leadership position volunteerily.
COMMUNICATING WITH AUTHORITY

3 Key lessons from TED

1. Find the ​personal connection​ with your subject.
2. Create ​a story bank​ for key points in your talk.
3. Slow down your pace of speaking.

How to borrow others’ expertise

1. Borrow the expertise of others to strengthen your case.
2. Research Current Events.
3. Conduct Academic Research.

How to Disarm Naysayers

1. Reach out to the person.
2. Identify a quality you admire in them.
3. Change the dynamics of your relationships.