Student Josef McMorine

Assessor Nicola Dew

Date 3rd November 2020
Unit & Title Unit 2 Introduction to Design and Research in Creative Media Production
Project Title Convoy of Hope
Course/Level Level 3 Diploma in Creative Media Production & Technology

Evidence not provided Pass Evidence and General Comments

Unit 2 Achieved i.e. Observation, video, essay etc

If evidence is missing, note requirements.

1 Understand design and research tools,

methods and skills used in creative media
production
1.1 Critically compare a range of research tools,  https://joescinematicmasterpieces.weebly.com/unit-2-convoy-
methods and skills. of-hope.html
compare research methods
2 Understand primary and secondary research
sources.
2.1 Critically compare a range of primary and  https://joescinematicmasterpieces.weebly.com/unit-2-convoy-
secondary research sources. of-hope.html
Research too limited
3.0 Be able to design and research tools, methods
and skills to inform ideas for creative media
production.
3.1 Apply design and research tools, methods and  https://joescinematicmasterpieces.weebly.com/unit-2-convoy-
skills to record and interpret information and of-hope.html
develop ideas for creative production.
3.2 Evaluate the effectiveness of design and research  https://joescinematicmasterpieces.weebly.com/unit-2-convoy-
tools methods and skills to develop ideas for of-hope.html
creative production.
 Although this unit is only marked as Pass, indicative grades are
given later in the feedback.
Final Grade REFER

Assessment Feedback / Referral Action Plan:

(Only one further opportunity will be given for submission of work that has been deemed unsatisfactory at the time of assessment)

This is a bit of a mixed bag Joe. You have some good story-telling skills but the finished script feels a bit under-written. You can bring
characters to life more effectively than this.

The problem might be that you approached the research rather flippantly. You have included a link to a Wikipedia entry but not explained how
useful you found that. There’s no sense from your weebly page that you were able to select useful/dramatic/relevant snippets of information
from the documents although you have made some limited comments about their value. There is no evidence of using primary research
(interview with me). You need to go back and do this, making sure your sources are fully referenced.

Thank you for including a character description. He doesn’t feel very real and I think that’s symptomatic of your approach to the work. You get
out what you put in.

The planning of your story and the treatment showed that you could apply your research to developing a script idea. You have included a
number of elements that we discussed in class although it does feel a bit two-dimensional. It would be worth taking another look at script
layout; getting this right will gain you respect in the industry.

Your evaluation makes some relevant comments on the effectiveness of your research. Had it been in more depth, you would have had more
to say.

To complete this unit:

 Add additional research using the other documents and also the primary source interview done with me. Make sure you
compare/contrast them in terms of validity and reliability.

Agreed referral deadline: Date of referral Referral Grade

(Two weeks after original
assessment date)
submission:
(Referral work is not eligible for
REFER
rd
23 November 2020 higher grading if applicable to the
unit)
Assessor Signature: IV Signature: Date: 3rd November 2020
Nicola Dew
Student Signature Date:
Indicative feedback
Although this is a pass/fail unit, we would also like you to reflect on your progress against the appropriate UAL grading criteria. We have
indicated your working grade in the matrix below.
Fail
Work submitted fails to meet
one or more of the
assessment criteria and is of a
poor standard
Context Limited understanding of
subject context, lacking clarity
in aims and purpose
Research Little or no evidence
presented or information
does not relate sufficiently
to task.
Evaluation and Insufficient evidence of
reflection ongoing evaluation, lack of or
only basic analysis and little or
no justification for ideas.
Pass
Work submitted meets all of
the assessment criteria and
is of a satisfactory standard
Understanding of subject
context used appropriately
to make judgments,
describe aims and clarify
purpose
Sufficient relevant
information has been
gathered, documented and
used in the development of
ideas.
Clearly communicated
evidence of valid
evaluation and realistic
analysis independently
used to inform and develop
ideas.
Merit
Work submitted meets all
assessment criteria and is of
a high standard
Good understanding and
knowledge of subject context
used to make sound
judgments, articulate
ambitions and clarify purpose.
Thorough and sustained
research and investigation of
relevant sources,
interpretation and synthesis
of information used to inform,
support and develop ideas.
Effective communication of
analysis and interpretation,
independent synthesis of
information and application of
reasoned decision making to
inform development of ideas.
Distinction
Work submitted meets all
assessment criteria and is of a
very high standard
Comprehensive understanding
and knowledge of subject
content used to communicate
complex concepts, articulate
ambitions and clarify purpose.
Independently identified,
thorough and sustained research
and investigation of a range of
relevant sources, insightful
interpretation and synthesis of
information used to inform,
support and develop ideas.
Accomplished and professional
communication of perceptive
analysis and interpretation,
demonstrating clarity and
sophistication in thinking and
maturity in decision making to
progress ideas.
 Learner Name ………………….. Date …………...

Unit Number …………………… Assignment title …………………

• What does the feedback say?

• What are the areas in which you need to improve?

• What can you do to improve in these areas?

Signed……………………………..