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TOPICS:
Lesson 1 IT-BPM Industry in the Philippines
Lesson 2 Outsourcing Definition
Lesson 3 Common Outsourced Areas and BPO Industry in the Philippines
Lesson 4 Advantages and Disadvantages of Outsourcing
Lesson 5 Top 10 BPO Industry in The Philippines
Introduction
B
usiness Process Outsourcing (BPO) is outsourcing of business functions
generally performed by white collar and clerical employees to achieve several
benefits such as cost savings, better quality and ability to focus on core
competence.
BPO involves outsourcing processes that are not central to a company but are
essential for smooth operation of the company. The customer transfers the wide-
ranging responsibility of these functions to the merchant who guarantees certain service
quality standards. Such processes include customer service, payroll processing,
inventory management, etc.
This unit is designed to help the students to give overview in Business Process
Outsourcing Industry and how BPO integrate the approach of consideration and
interrelationship among different functional areas in commercial business in the
Philippines. The student is also exposed to a set of qualitative and quantitative topics
aimed to enhance process-¬oriented thinking, in order to develop the information and
skills necessary to appreciate the fields in BPO industry.
Learning Objectives
After studying this unit, the student should be able to:
1. Explain IT-BPM Industry in the Philippines
2. Describe the BPO industry in the Philippines
3. Know the common areas of outsourced business process
4. Understand the advantages and disadvantages of outsourcing
5. Identify the top 10 business outsourcing industry in the Philippines
PRE-TEST/ACTIVITY
1. Help desk
2. Development of applications
3. Web design
4. Publicity and advertising
5. Content marketing
6. IT – Information Technology
7. Logistics
8. Financial services
9. Legal
10. Office cleaning
11. Security
12. HR processes – Human resources
1. Choose three BPO services that are familiar to you and explain how the
process is being used.
Like what I said in number 1 about the human resources, they are like filters
on the employees coming in and out company. In banking as far as I know
they do it together with the lending institutions. In marketing, like the social
media marketing wherein they invest money in different social media
management services. In logistics, the team of logistics do the job for
deliveries.
LESSON 1
IT-BPM in the Philippines
The Philippines’ Information Technology and Business Process Management (IT-
BPM) sector is one of the best-performing and employment generating activities in the
past four years. Its global leadership in voice-based services as well as continuing
improvements in non-voice and complex process outsourcing show the promising
growth trajectory of the IT-BPM sector. To be able to cement its position in the global IT-
BPM sector, the Information Technology and Business Process Association of the
Philippines (IBPAP) has advocated for deeper policy reforms which will support
employees’ skills development and maintain a competitive business environment for the
industry.
The industry's initiatives focus on four action areas: (1) widening and deepening
human capital by scaling up industry public-private partnerships; (2) strengthening
Philippine attractiveness as an investment destination through advocacy activities; (3)
achieving Roadmap 2016 goals by leading cross-sectoral efforts; and (4) building
Philippine IT-BPM brand globally through marketing programs.
As of 2010, the Philippines’ IT-BPM sector has already overtaken India’s
standing in voice-based services, making the country the number one provider for such
services in the global economy. Voice-based services is also identified as the largest
contributor in the local BPO industry, comprising 64% (493,000) of generated direct
employment and 67% ($ 7.4 billion) of total revenues in 2011. Aside from this, several
non-voice and complex BPO services such as healthcare information management,
knowledge process outsourcing, engineering, animation, and software development are
gaining prominence in the global BPO sector and are in a higher growth pace vis-à-vis
voice-based businesses.
The global foothold of the Philippine IT-BPM industry is largely attributable to the
strong skills of the Philippine labor force. In voice-based services, Filipinos hold
competitive advantage in English communication skills, strong customer service
orientation, and adaptability to consumers’ Western culture. In non-voice and complex
services, The Economist and Everest Group analysts report the growing number of
businesses providing healthcare information management, human resources
management, business intelligence, and offshore financial consulting in the Philippines.
Coupled with Filipinos’ hard work and openness to learning, these two existing
advantages provide investors with a strong advantage once they set up shops in the
country.
As an enabler of business, the Philippine government provides IT-BPM firms with
one of the best investment environments so that they can operate their enterprises
productively. For instance, the Board of Investments (BOI) provide income tax holidays,
tariff reductions in capital equipment and streamlined business registration and
coordination procedures for non-voice and knowledge process outsourcing enterprises
which produce original content. The Philippine Economic Zone Authority (PEZA) also
provides an incentives package for IT-BPM businesses, including voice-based services
in its scope of qualified investors. Aside from better coordination procedures with
government, IT-BPM enterprises benefit from a sound telecommunications
infrastructure in the country as well as a stable pool of skilled professionals in urban
cities, where the population base is growing at stable replacement rates. These
conditions assure that businesses can conduct their activities within a stable
macroeconomic and investment climate.
LESSON 2
Outsourcing Definition
Outsourcing has become a major trend in human resources over the past
decade. It's the practice of sending certain job functions outside a company instead of
handling them in house. More and more companies, large and small, are turning to
outsourcing as a way to grow while restraining payroll and overhead costs. How can
you make it work for your business?
First, make sure the company you're hiring can really do the job. That means
getting (and checking) references. Ask former or current clients about their satisfaction
with the client. Find out what industries and what type of workload the firm or individual
is accustomed to handling. Can you expect your deadlines to be met, or will your small
business's projects be pushed aside if a bigger client has an emergency?
Also, make sure you feel comfortable with who will be doing the work and that
you can discuss your concerns and needs openly. Ask to see samples of work if
appropriate (if you're using a graphic design firm, for example).
One outsourcing option is to hire independent contractors. Instead of hiring an in-
house bookkeeper, for example, you might outsource the job to an independent
accountant who comes in once a month or does all the work off-site. Independent
contractors can be more flexible and lower in cost than outsourcing firms. As with
outsourcing firms, however, before hiring an independent contractor, make sure the
individual you use can do the job.
If your outsourcing needs are handled by an individual, you're dealing with an
independent contractor. The IRS has stringent rules regulating exactly who is and is not
considered an independent contractor. The risk: If you consider a person an
independent contractor and the IRS later reclassifies him or her as an employee, you
could be liable for that person's Social Security taxes and a wide range of other costs
and penalties.
LESSON 3 COMMON OUTSOURCED AREAS IN BPO
So as to efficiently utilize virtual assistants as you grow your firm, you are
required to hire people for the roles, and not the tasks. This implies that you need to
build up a team.
This team will work collectively to achieve everything you are aiming for as an
entrepreneur or business director. It’s with this concept in mind that I decided to compile
this list of tasks you could outsource to virtual staff and grow your business more
efficiently.
For lots of businesses, the prime reason they outsource is so that its employees,
managers, and free owners can focus their attention on more income generating
activities.
4. Risk sharing.
One of the most critical factors determining the outcome of your campaign
is risk analysis. Outsourcing various components of your business’s processes
will assist the company by shifting various responsibilities to the outsourced
vendors.
Since these outsourced vendors are specialists in what they do, they’ll
plan all your risk-reducing factors much better.
The main factors that have led to the growth of this trending tendency of
outsourcing includes;
You can utilize tools such as Hootsuite as they permit you to add new team
members and approve everything they post on your business’s social media profiles.
Most companies think that social media marketing campaigns can be managed
by setting aside just 30 to 40 minutes every single day or occasionally to reply to
some messages.
That’s a wrong insight, and in case you really desire to reap benefits from your
social media marketing campaigns, you must invest enough time to grow your
followers’, so outsourcing the activity to experts will give decent returns
Doing activities, we do not enjoy can drain us and unpleasantly affect our
productivity altogether. Even more, we have a tendency of postponing activates
we do not love, and this won’t be good to for your business either.
It’s better if you just outsource such tasks to experts who are good at it.
Computer
programming is typically
outsourced for similar
reasons as web design.
A comparatively standard
programming project
(such as database,
calculator, or message
board) can be easily and
quickly completed by
outsourcing teams for a
couple of dollars.
Most entrepreneurs start their companies based on the primary skills they
possess. Bill Gates started Microsoft because he had a passion for IT. In the
same way, you’ll most likely work or start an industry you feel comfortable with or
have some substantial knowledge about. Nonetheless, in the long run, you will
learn that an entrepreneur has no choice but to wear many hats.
He has to dive into sales, marketing, and nearly every other department of
the business. You might not be good at sales and marketing as you start your
company since you never went to a formal sales and marketing lecture. Most
entrepreneurs face such issues but the only problem is, some of them might
force themselves into trying out things they do not have an idea about. In such
circumstances, it’s intelligent to outsource projects in need of skills you do not
have.
For instance, in case you do not know how a website is designed, do not
waste your precious time trying to learn it. Even better, find some professionals
and get this done quick.
Choosing to partner up with a digital marketing agency implies that you don’t
have to worry about gaps in delivery or staff leaves. To place it as it is, that’s the
agency’s problem.
Secondly, you receive your services from a team of professionals at this
particular area. Your workers receive salaries, and so instead of creating payrolls for
every single person, you’ll be paying a team of experts’ in digital marketing
campaigns who’ll create, research, and implement marketing strategies that work.
Essentially, you’re paying for better results at a way more affordable budget
compared to hiring employees.
24. Outsource Video Editing.
We are now in an age where every
person has a smartphone, and this
implies that they have the power to
make videos and post them on the
internet.
Despite the fact that that’s ok as long as
you are filming silly dog videos’ and
publishing them on YouTube channels, it is
perhaps not a good idea when it comes to
your business.
I agree that it's obviously going to be way
inexpensive compared to hiring a well-
known video production firm.
What you should understand is that in-
house videos might not display your
businesses in the best light. This is
because your clients are going to evaluate
your service’s/product’s quality based on the quality of your videos.
Every single video you post for your clients to view needs to look tip-top. Save
yourself the hassle and time because you are better off leaving this task in the hands
of the experts.
25. Outsource Email Management.
There are two prime reasons as to why you
should consider outsourcing email management.
Email missions are critical.
The second reason is emails have changed. In the last couple of years, it
was always considered to be a regular exercise for most companies to manage
their own Email servers.
However, this is no longer the case. Handling an in-house Email server
consumes a significant amount of Network Administrator time and lots of
precious bandwidth.
Even more serious, once a Business’s Email service is disturbed, the risk
of losing access to these mission-critical business resources are massive.
Only a small number of corporations around the world have the ability to capitalize in,
and regularly upgrade, the billions of dollars in personnel, equipment, and procedure
technology needed to compete in a market of fading margins and shrinking product
lifecycles.
These contract manufacturers will ensure that your business’s products are up
and running in a short period of time because of the extensive facilities and expertise at
their disposal.
29. Outsource Data Storage.
Keenly optimizing your blog site for Google Authorship was a must-do a
couple of years ago. Then after a short while, Google put on end on the whole
program. Inbound marketers had no choice but to come up with new means that
can make content stand-out in the midst of the unlimited amount of content on
the web.
Not keeping up with such changes can extremely hurt your entire inbound
marketing program. So, In case you’re a business owner, but you are spending
significant time on trying to stay up to date with inbound marketing trends, you
are perhaps wasting your precious time. Outsource inbound marketing to the
experts and attain the results you desire.
Another alternative is they can pay up someone to manage the entire segments
of their CRM procedures, for instance, a call center or specific client marketing
program.
For E-commerce traders, learning how to outsource work and do it altogether will
bring about various potential benefits. Some of these benefits include:
It will help you grow your business because it grants you some free time to
concentrate on bigger ideas.
Outsourcing your E-commerce firm gives you more time to focus on your
strengths.
It’s more affordable compared to hiring a full-time employee.
You’ll also get to work with more experienced personnel.
Once you outsource the content task of your company’s newsletter, you’re
placing a team of content writing professionals to work on topics that matter to
your customers’.
Trained and well adept copywriters and editors understand what sort of
writing styles work best for your subject matter and how they can format them to
create a long-lasting impression.
Even though this work might be basically irrelevant to what your firm
actually does, it’s nonetheless crucial to the formulation of an efficient newsletter.
Nonetheless, the blunt truth is that you are not prepared to outsource business
cyber security in case one or more of the following points applies to your firm.
Small business owners need to ensure that they don’t give cyber security service
providers the impression that they do not understand what they need. The highest
probability is cyber security firms will see nothing else other than dollar signs.
LESSON 4
Advantages of Outsourcing
1. You Get More Experts
Your core team might be fantastic at a few things, but nobody is perfect at
everything. By outsourcing particular tasks, companies are often able to
substantially improve performance by drawing on the niche skills of experts in
certain fields.
3. Things Get Done Fast
One of the top reasons small businesses tend to outsource work is
because it will get done quicker. If you’re working with a limited number of
staff members, you can get things done a whole lot quicker by-passing time-
consuming tasks on to freelancers or external agencies.
LESSON 5
TOP TEN BPO INDUSTRY IN THE PHILIPPINES
Business Process Outsourcing (BPO) could be the key to giving your company
the edge it’s missing. The most common examples of BPO are functions and
departments like payroll, human resources, accounting, and call centers.
One country that many businesses look to when it comes to BPO is the
Philippines. BPO companies currently contribute around 10% of the country’s GDP …
and this figure looks set to continue growing along with the Philippines’ reputation..
Here are some of the reasons the Philippines is a popular launchpad for BPO
companies:
10 of the best BPO companies in the Philippines for you to check out.
1. Accenture Inc
Accenture has clients in over 120 countries, and is currently
ranked the 36th most valuable brand in the world by Forbes. So, it’s no
surprise that Accenture is regarded as one of the very best BPO
companies in the Philippines.
3. Telephilippines Inc.
Founded in 1996, this company now does business as
“Teleperformance Philippines”. It is one of the country’s leading
providers of outsourced customer experience management services.
5. STAFFVIRTUAL
STAFFVIRTUAL provides outsourcing and human resource
management solutions, by connecting companies with affordable staffing
options in the Philippines.
ACTIVITY
ABSTRACTION
REFLECTION/LEARNI
NG INSIGHTS
It’s correct since the BPO do the outsourcing processes so that the
work that is not part of their scope can be given to those who really
can do it well, thus the company can go smooth and easy.
The skilled one already has the expertise in the said job but sometimes
the full time employee doesn’t. Usually those who are applying as an
employee just wants experience to be written in their resume.
Therefore, this may take a longer process for the company department
ASSIGNMENT
1. Visit https://www.smartsheet.com/everything-you-need-know-about-business-process-
outsourcing
2. Answer the following questions;
2.1 Why Do Businesses Outsource Processes?
To decrease costs: Outsourcing cuts down on costs for in-house labor, particularly for
staffing and training, and for the work space to accommodate local employees. An
outsourcing company physically located in a developing country leverages lower-cost
labor markets. Finally, outsourcing enables businesses to use variable-cost models, like
fee-for-service plans, instead of fixed-cost models that are required when retaining local
employees.
To concentrate on key functions: Outsourcing allows businesses to hone in on their
main offerings instead of company functions that aren’t directly tied to their core
processes. For example, when outsourcing, the company won’t have to monitor the
payroll accountant’s performance. Rather, it can focus its energies on highlighting its
business differentiators and maximizing overall growth. In turn, these actions can boost
a company’s competitive advantage and enhance its interactions with the value chain.
Ultimately, the company can enjoy improved customer satisfaction and increased
profits.
To achieve better results in noncore functions: Outsourcing companies specialize in
what are considered noncore functions of other businesses, delivering world-class
capabilities for its clients. In fact, an outsourcing company that invests in specialized
processes and technologies can deliver cutting-edge breakthroughs to its clients. For
example, a gaming design company may not want to pay for the latest payroll program
on the market, but an outsourcing business that offers payroll services would likely
make that investment to benefit its own performance, as well as that of its clients.
To expand their global presence: Some outsourcing companies can serve customers in
multiple languages, around the clock, thus relieving the local company of the
responsibility. Outsourcing companies can leverage their presence in multiple countries
and keep the local company’s redundant divisions to a minimum. For example, WNS
Global has 37 “delivery centers” across the world and specializes in business process
management.
To enable flexibility: Companies that outsource their noncritical functions can act more
quickly and more efficiently when managing the risks associated with introducing new
products or services. They can also reassign their internal resources to more critical
functions to help ensure better coverage and allocate responsibility.
To improve speed and efficiency: Companies that outsource processes are opting to let
specialists handle those tasks, thus saving time, improving accuracy, and increasing their
capacity. For example, a BPO that specializes in records management can automatically
index documents, making them available for retrieval and keeping a company in
compliance with legal requirements. This replaces manual data entry and storage.
Define your requirements and review potential vendors: Start by defining your key
stakeholders, and engage them in the process from the beginning. Set all key
stakeholder expectations early and engage them often. During this step, your company
must also figure out the key objectives, risks, and scope for BPO. This is your business
case scenario, so this step should take the longest and include a full review of your
company processes, not only those initially considered for outsourcing. During this step,
you should start to source potential vendors and develop a scorecard to determine the
most important criteria. You can find a template for developing a scorecard here.
Put together a request for proposal (RFP), and source vendors: In concert with your
company stakeholders, determine the most crucial elements of a BPO provider. Develop
and send out an RFP from your market research. At this stage, define what service
management model your company will use.
Choose the right vendor for your company: Evaluate the proposals. Start analyzing the
change that will result from contracting with a third-party vendor. What are the risks
and benefits determined from the shortlist of potential vendors?
Negotiate the contract: This is the most important step in the process of acquiring a
third-party service provider. Both parties must reach an agreement not only on the
service parameters, but also on the contract schedule. It’s critical to ensure buy-in and
agreement by all stakeholders.
Transition the work and processes to your chosen vendor: This is the actual “go” step.
Develop and put in place a plan for transitioning to the new model. Ensure that your
business has open communication internally and with the service provider.
Manage your relationship: Verify proper governance during the life of the contract with
your service provider. Performance monitoring is key for ensuring that your company
reaps the expected benefits of outsourcing. Expect a collaborative relationship and plan
to renegotiate your contract and its scope at the end of its term.
Additional tips that can help you choose the right BPO:
A good outsourcing company should help you decide which parts of your business you
need to keep in-house. Beware of a company that tries squeezing core processes out of
you.
A good outsourcing company values the work of every employee. This enables a better
connection between their company and your organization and can help increase
productivity.
A good BPO company’s objective is to help your organization boost sales without
consuming too much money.
Choose your BPO company carefully. Look for evidence that it can deliver the task well
and on time.
Ask two questions when looking for a BPO service provider: (1) How can I find the right
candidate? and (2) How do I manage the outsourcer after I settle their contract?
The key to a successful BPO experience is to do your research beforehand, lay out clear
expectations and deliverables with your selected vendor, and stick to what both parties
agreed upon.
Overall, the company should choose a BPO vendor carefully and conscientiously. The
relationship should be defined formally, and managed and considered regularly.
POST-TEST
Column A Column B
_b____ 1. The core of all online marketing strategies a. Manufacturing Production
___d__ 2. It happens to be an evolving field. b. Content Marketing
3. We will meet
face-to-face for further
instructions on
___________________
____ .