N.

H GOEL WORLD
SCHOOL
PROJECT WORK
PROJECT REPORT ON
MARKETING MANAGEMENT
PRODUCT SELECTED
SHAMPOO AND CONDITIONER

(NATURAL BLISS)
SUBMITTED BY:-
NAME-SHIVANG KESHARWANI
CLASS-XII ‘C’
ROLL NO.- 24
PROJECT GUIDER- ARTI KOCCHAR
SCHOOL NAME- N.H GOEL WORLD SCHOOL
 INDEX
1. ACKNOWLEDGEMENT
2. INTRODUCTION
3. COMPETITIVE PRODUCTS
4. OUR PRODUCT FEATURES & UNIQUE SELLING
PROPOSITION
5. IS SHAMPOO SELLING BUSINESS PROFITABLE?
6. REGISTRATION AND LICENCES
7. HAIR CARE INDUSTRY OVERVIEW
8. TAG LINE AND LOGO OF PRODUCT
9.
Hair Care Industry Overview

Hair care is a large and growing industry. In addition to paying for hair care treatment at
professional salons, many consumers are choosing to upgrade their spending on personal hair
care products and do-it-yourself hair care applications.

Pros

In addition to a growing demand for organic products, there are several reasons why starting this
type of business is a good idea:

 Products can be sold at participating salons, but they also can be sold directly to
clients through online sales or personal delivery.
 A few successful stylists willing to vouch for your products can lead to a strong
foundation for regular sales.
 You can make or market products that cater to the audience of your choice.
 Contacts and clients you developed as a stylist can help you launch your product. If
you built a positive reputation as a stylist, most clients or colleagues at least will be
willing to try your product.
Cons

Starting any new business can be challenging, but there are some drawbacks specific to selling
organic hair care products:

 Despite the growing demand for organic products, competition is fierce in the hair
care industry, and available shelf space in salons is scarce and dominated by large
distributors.
 Research, development, and testing take a lot of time. Without a lot of startup
money, you'll likely need to continue working as a stylist while trying to get products
ready for market.
 If selling while still serving clients as a stylist, some people may be turned off by a
heavy sales pitch.
 Being successful requires expertise in two areas: hair care and organic ingredients.
Specifically, it's important to know how different organic ingredients interact with
different hair and skin types.
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 The shampoo is a cosmetic product. And it demands specific licensing before
commencing the manufacturing operation. Check the state law of your area.
Here we put some of the basic requirements.

 First of all, register your business with ROC. Choose your organization form

carefully.
 Obtain Trade License from the local authority.
 Apply for NOC from the state Pollution Control Board.
 In addition, you must apply for Udyog Aadhaar MSME online registration.
 Apply for GST Registration.
 Furthermore, obtain BIS Certification. It is mandatory.
 Finally, you must obtain the license under the Drugs and Cosmetics Act,
1940.
 Furthermore, you can also go for ISO 9001 certification to get the trust of
your consumers.