Percentage of Food and Non Food per GDP in ASEAN

Country Food Non-Food

Cambodia 71% 29%
Indonesia 36% 64%
Laos 41% 59%
Myanmar 58% 42%
Philipines 41% 59%
Singapore 21% 78%
Thailand 23% 77%
Vietnam 42% 58%
Notes: Unable to find the data of food and non food expenditure of Brunei and Malaysia

ASEAN GDP per Capita (in U.S dollars)

Year/Country Cambodia Indonesia Laos Myanmar Philipines Singapore Thailand Vietnam Brunei Malaysia
2015 $1.165,06 $3.367,69 $2.213,69 $1.219,48 $2.882,77 $55.645,61 $5.967,67 $2.085,71 $31.355,74 $9.663,11
2016 $1.270,98 $3.605,72 $2.324,94 $1.156,89 $2.953,29 $56.722,27 $6.113,42 $2.172,01 $27.318,05 $9.523,30
2017 $1.385,93 $3.884,72 $2.454,87 $1.166,04 $2.989,13 $60.296,79 $6.730,56 $2.353,36 $28.236,77 $9.960,32
2018 $1.504,26 $3.870,56 $2.565,98 $1.299,73 $3.104,22 $64.578,77 $7.448,12 $2.551,12 $30.668,37 $11.072,39

ASEAN Food Expenditure

Year/Country Cambodia Indonesia Laos Myanmar Philipines Singapore Thailand Vietnam

2015 $826,03 $1.212,37 $907,61 $707,30 $1.173,29 $11.518,64 $1.372,56 $876,00
2016 $899,85 $1.287,24 $953,23 $671,00 $1.210,85 $11.684,79 $1.406,09 $907,90
2017 $984,01 $1.398,50 $1.006,50 $676,30 $1.225,54 $12.360,84 $1.548,03 $988,41
2018 $1.065,02 $1.393,40 $1.052,05 $753,84 $1.266,52 $13.174,07 $1.713,07 $1.061,27
Total Consumption $3.774,91 $5.291,51 $3.919,39 $2.808,44 $4.876,20 $48.738,34 $6.039,75 $3.833,58

ASEAN Non-Food Expenditure

 Year/Country Cambodia Indonesia Laos Myanmar Philipines Singapore Thailand
2015 $337,87 $2.155,32 $1.306,08 $512,18 $1.700,83 $43.403,58 $1.056,87
2016 $368,58 $2.307,66 $1.371,71 $485,89 $1.742,44 $44.243,37 $1.082,69
2017 $401,92 $2.486,22 $1.448,37 $489,74 $1.763,59 $47.031,50 $1.191,98
2018 $436,24 $2.477,16 $1.513,93 $545,89 $1.831,49 $50.371,44 $1.319,06
Total Consumption $1.544,61 $9.426,36 $5.640,09 $2.033,70 $7.038,35 $185.049,88 $4.650,61

Food Consumption in ASEAN

Year/Country 2017 2018

Cambodia $984.01 $1,065.02
Indonesia $1,398.50 $1,393.40
Laos $1,006.50 $1,052.05
Philipines $1,225.54 $1,266.52
Vietnam $988.41 $1,061.27
STDEV 185.331222059 154.88005091037
AVERAGE $1,120.59 $1,167.65
Convergence index 0.17 0.13
Convergence Convergence

ASEAN POPULATION
(in millions)
Year/Country 2017 2018
Brunei 0.43 0.44
Cambodia 16.01 16.25
Indonesia 261.36 264.16
Laos 6.95 7.06
Malaysia 32.02 32.39
Myanmar 52.65 52.83
Phillipines 104.92 106.6
Singapore 5.61 5.64
Thailand 67.65 67.79

1. Target Population Cambodia,

: Indonesia, Laos and Philipines
2. Total of our current target population
(in millions)
2017 2018
389.24 394.07

3. Total not taken (Singapore,Brunei,Malaysia;Thailand; Myanmmar)

 (in millions)
2017 2018
158.36 159.09

Results of group 1 analysis

"We are removing Thailand,Malaysia, Singapore, and Brunei Darussalam as their spending and GDP
create a divergence because they have too much gap with other countries"

"We also removing Myanmar as their spending is too low and the country is having unstable
political turmoil Thailand also in unstable political turmoil with riots"
 Analysis of Provinces in Indonesia
Indonesia Each Province Convergence Index

Year/Province 2017 2018

Aceh 494,151 506,657
Sumatera Utara 490,604 519,513
Sumatera Barat 544,681 558,784
Riau 577,172 569,382
Jambi 504,543 523,148
Sumatera Selatan 465,251 464,444
Bengkulu 512,496 524,132
Lampung 433,582 444,008
Bangka Belitung 651,144 655,645
Kep.Riau 562,677 590,286
DKI Jakarta 794,348 903,850
Jawa Barat 484,115 529,193
Jawa Tengah 399,849 429,085
Yogyakarta 410,232 418,678
Jawa Timur 419,400 436,819
Banten 486,516 551,679
Bali 462,189 508,462
Nusa Tenggara Barat 430,954 489,716
Nusa Tenggara Timur 366,408 361,461
Kalimantan Barat 479,511 490,034
Kalimantan Tengah 606,252 615,145
Kalimatan Selatan 552,469 558,191
Kalimantan Timur 586,915 624,762
Kalimantan Utara 555,546 633,019
Sulawesi Utara 524,354 508,963
Sulawesi Tengah 444,011 446,707
Sulawesi Selatan 393,726 425,296
Sulawesi Tenggara 375,142 409,899
Gorontalo 394,004 374,991
Sulawesi Barat 381,141 411,815
Maluku 435,864 396,588
Maluku Utara 444,612 451,617
Papua Barat 503,506 563,631
Papua 580,293 575,972

STDEV 90,317.67 103,653.40

AVE 492,578 513,870
CV 0.18 0.20
 Convergence Index by Region

Sumatera Jawa, Bali, NTT & NTB Kalimantan

Year/Province 2017 2018 Year/Province 2017 2018 Year/Province 2017 2018

Aceh 494,151 506,657 DKI Jakarta 794,348 903,850 Kalimantan Barat 479,511 490,034
Sumatera Utara 490,604 519,513 Jawa Barat 484,115 529,193 Kalimantan Tengah 606,252 615,145
Sumatera Barat 544,681 558,784 Jawa Tengah 399,849 429,085 Kalimatan Selatan 552,469 558,191
Riau 577,172 569,382 Yogyakarta 410,232 418,678 Kalimantan Timur 586,915 624,762
Jambi 504,543 523,148 Jawa Timur 419,400 436,819 Kalimantan Utara 555,546 633,019
Sumatera Selatan 465,251 464,444 Banten 486,516 551,679
Bengkulu 512,496 524,132 Bali 462,189 508,462
Lampung 433,582 444,008 Nusa Tenggara Barat 430,954 489,716
Bangka Belitung 651,144 655,645 Nusa Tenggara Timur 366,408 361,461
Kep.Riau 562,677 590,286
Total 5,236,301 5,355,999 Total 3,459,663 3,725,093 Total 2,780,693 2,921,151

STDEV 62,413.62 61,387.12 STDEV 42,371.42 64,454.50 STDEV 48,332.56 60,269.94

AVE 523,630.10 535,599.90 AVE 432,457.88 465,636.63 AVE 556,138.60 584,230.20
CV 0.12 0.11 CV 0.10 0.14 CV 0.09 0.10

Sulawesi Maluku Papua

Year/Province 2017 2018 Year/Province 2017 2018 Year/Province 2017 2018

Sulawesi Utara 524,354 508,963 Maluku 435,864 396,588 Papua Barat 503,506 563,631
Sulawesi Tengah 444,011 446,707 Maluku Utara 444,612 451,617 Papua 580,293 575,972
Sulawesi Selatan 393,726 425,296
Sulawesi Tenggara 375,142 409,899
Gorontalo 394,004 374,991
Total 2,131,237 2,165,856 Total 880,476 848,205 Total 1,083,799 1,139,603

STDEV 698,160.55 708,766.07 STDEV 254,209.16 246,396.75 STDEV 315,212.76 329,032.91

AVE 710,412.33 721,952.00 AVE 586,984.00 565,470.00 AVE 722,532.67 759,735.33
CV 0.98 0.98 CV 0.43 0.44 CV 0.44 0.43

Indonesia Bagian Barat Indonesia Bagian Tengah Indonesia Bagian Timur

Year/Province 2017 2018 Year/Province 2017 2018 Year/Province 2017 2018

Aceh 494,151 506,657 Bali 462,189 508,462 Sulawesi Utara 524,354 508,963
Sumatera Utara 490,604 519,513 Nusa Tenggara Barat 430,954 489,716 Sulawesi Tengah 444,011 446,707
Sumatera Barat 544,681 558,784 Nusa Tenggara Timur 366,408 361,461 Sulawesi Selatan 393,726 425,296
Riau 577,172 569,382 Kalimantan Barat 479,511 490,034 Sulawesi Tenggara 375,142 409,899
Jambi 504,543 523,148 Kalimantan Tengah 606,252 615,145 Gorontalo 394,004 374,991
Sumatera Selatan 465,251 464,444 Kalimatan Selatan 552,469 558,191 Maluku 435,864 396,588
Bengkulu 512,496 524,132 Kalimantan Timur 586,915 624,762 Maluku Utara 444,612 451,617
Lampung 433,582 444,008 Kalimantan Utara 555,546 633,019 Papua Barat 503,506 563,631
Bangka Belitung 651,144 655,645 Papua 580,293 575,972
Kep.Riau 562,677 590,286
DKI Jakarta 794,348 903,850
Jawa Barat 484,115 529,193
Jawa Tengah 399,849 429,085
Yogyakarta 410,232 418,678
Jawa Timur 419,400 436,819
Banten 486,516 551,679
Total 8,230,761 8,625,303 Total 4,040,244 4,280,790 Total 4,095,512 4,153,664

STDEV 99,657.60 116,734.17 STDEV 83,617.54 92,209.81 STDEV 68,290.09 72,262.19

AVE 514,422.56 539,081.44 AVE 505,030.50 535,098.75 AVE 455,056.89 461,518.22
CV 0.19 0.22 CV 0.17 0.17 CV 0.15 0.16

Results of group 1 analysis

"After Consideration we choose Java island with Bali, NTT and NTB as our target, the reason are the infrastructure and
logistic of this region already developed and having a considerable population, we also opted to not take Jakarta as
our target from this region because Jakarta is already having a fierce competition, and need different approach
compared to other provinces in this region"

"The size of potential market, because our product is commodity that was integral in each person life, would be each
the population of Java,Bali, NTT and NTBminus the DKI Jakarta"

Jawa, Bali, NTT & NTB Jawa, Bali, NTT & NTB

Year/Province 2017 2018 Year/Province 2017 2018

DKI Jakarta 794,348 903,850
Jawa Barat 484,115 529,193 Jawa Barat 484,115 529,193
Jawa Tengah 399,849 429,085 Jawa Tengah 399,849 429,085
Yogyakarta 410,232 418,678 Yogyakarta 410,232 418,678
Jawa Timur 419,400 436,819 Jawa Timur 419,400 436,819
Banten 486,516 551,679 Banten 486,516 551,679
Bali 462,189 508,462 Bali 462,189 508,462
Nusa Tenggara Barat 430,954 489,716 Nusa Tenggara Barat 430,954 489,716
Nusa Tenggara Timur 366,408 361,461 Nusa Tenggara Timur 366,408 361,461
Jawa (with DKI Jakarta) Jawa (without DKI Jakarta)

Population Projection per 5 years

Provinces 2010 2015 2020 2025 2030 2035

Jawa Barat 43227.1 46709.6 49935.7 52785.7 55193.8 57137.3
Banten 10688.6 11955.2 13160.5 14249 15201.8 16033.1
Jawa Tengah 32443.9 33774.1 34940.1 35958.6 36751.7 37219.4
DI Yogyakarta 3467.5 3679.2 3882.3 4064.6 4220.2 4348.5
Jawa Timur 37565.8 38847.6 39886.3 40646.1 41077.3 41127.7
Bali 3907.4 4152.8 4380.8 4586 4765.4 4912.4
Nusa Tenggara Barat 4516.1 4835.6 5125.6 5375.6 5583.8 5754.2
Nusa Tenggara Timur 4706.2 5120.1 5541.4 5970.8 6402.2 6829.1