How-To

August 2020 Guide

Helping you become an expert at making the right choices.
Featured Inside...
02-03 | Choose Tires • 04-05 | Choose Hospice
06-07 | Choose a Funeral Home • 08-09 | Choose a Propane Company
10 | Find the Right Promotional Products • 11 | Build an Effective Web Presence
12-13 | Select a Primary Care Physician • 14-15 | Choose Windows & Patio Doors
6-17 | Choose an Audiologist • 18-19 | Choose a Career • 20 | Choose Advertising
 How-to
The tires on your vehicle can affect your safety & driving enjoyment.
Choose tires that match both your vehicle and
the way you drive.
How Many Tires Do I Need?
All four tires should be identical size. If your tires
don’t match, you could have handling problems.
For instance, one end of your vehicle may not
respond as quickly or completely as the other end,
making the vehicle more difficult to control.
If you need to replace one tire that has been
damaged, replace it with a tire of the same size and
speed rating. A tire that doesn’t match the other three
tires on your vehicle could affect your driving safety.
If you need to replace two tires and the remaining
two have a lot of tread depth left, replace them
with tires that match your existing set as closely as
possible. Identical new tires are best but others of
the same size and type can also provide good results.
Should I Buy A
Different Type Of Tire?
If you are replacing all four tires, you can explore
another category of tires. If you want longer lasting
tires, better traction or a smoother ride, there are
tires that will help you accomplish this.
What Size Tire Do I Need?
Tires must be able to carry the weight of your
vehicle. If a tire is overworked just carrying the
load, it will have little reserve capacity to help your
vehicle respond quickly and safely. Do not buy
undersized tires.
Check your owner’s manual, vehicle door jam or
glovebox, to find the size of tire recommended for
your vehicle.
What Weather And Driving Con-
ditions Will The Tires Face?
Select a tire that suits the driving conditions you
face most often:
• Snow or ice: Snow tires
• Heavy Traffic: More responsive tires
• Winding roads or in the mountains: A tire that
handles well
2 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
Choose Tires
• Extensive highway driving: Tires with a smooth, Something Your Tires Don’t Need
quiet ride. Nitrogen in Your Tires
If you face very different driving conditions Have you noticed that many tire stores now offer
(heavy snow in the winter and lots of highway
driving in the summer), consider selecting two sets
nitrogen as an alternative to compressed air for your
vehicle’s tires? The theory behind this practice is
of tires. You’ll get better driving performance and that pure nitrogen is less subject to contraction and
longer total wear from your tires. expansion than the regular air we all breathe, and
What Kind Of “Look” Do I Want? that inflating your tires with the gas will save you
fuel as a result. The truth is, standard compressed
Think about whether you’re happy with standard
air is already around 78 percent nitrogen, and the
tires or you want the added flair of custom wheels differences between a tire filled with standard air
or plus sizing. and one filled with nitrogen are negligible at best. If
the service is free, don’t turn it down, but don’t pay
How Can I Find The Best Value? for it, either.
Simple fact: In the long run, cheap tires won’t
save you money. They don’t last as long as higher
quality tires and may result in a rougher ride and
inferior handling.
Your goal in tire shopping should be to find the
highest quality tire that meets your specific needs
and your budget.
A Tire Has Several
Important Functions:
STEERS THE VEHICLE
A tire’s ability to maintain its course affects the
vehicle’s ability to drive in a straight path. The tire
has to help the vehicle steer regardless of road and
weather conditions.
1. Proper size of tire for the vehicle
SUPPORT THE VEHICLE
2. Correct load range (ply rating) of tire for
A car tire has to carry more than 50 times its own
vehicle
weight.
ABSORBS BUMPS 3. Driving habits & average mileage/year
4. Pricing should include mounting, balanc-
The flexibility of a tire helps it absorb bumps
ing, new valve stems & tire disposal
on uneven road surfaces and provides a stable ride
for the driver and passengers while protecting the 5. Facility should be capable of checking all
vehicle. aspects of tire vehicle wear & handling:
Alignments, Wheel bearings, CV joints &
TRANSMITS FORCES axles, tie rods, ball joints, shocks & struts
Tires transmit the engine’s power to accelerate and brakes
and the braking force to stop.
6. Experienced, knowledgeable sales staff
How well the tire performs these functions and certified licensed mechanics plus
depends in part on how well the tire is maintained. trained tire technicians
 Cadillac MAKE YOUR
LIGHT TRUCK/SUVCAR
MORE FUELAT
EFFICIENT
ECOPIA
• Engineered for fuel efficiency

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Tires have been our business since 1965!
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 Fuel Fighter Technology offers

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compared to the Firestone Affinity
Touring tire.

70,000 CALL OR STOP FOR

MILETREADWEAR
MILE TREADWEAR LIMITED
LIMITEDWARRANTY*
(H,V-Rated. 40,000
(H,V-Rated. 40,000 Mile
WARRANTY*
Mile on
on W-Rated)
W-Rated) COMPETITIVE
OUT-THE-DOOR PRICES

LIGHT TRUCK/SUV
LIGHT TRUCK/SUV
AT
DUELER™ AT
DOn’T TRUST yOUR VEHICLE TO jUST AnyOnE. • Fuel-efficient tread compound with
strong wet performance
• All-season highway tread pattern

CUSTOMERS CAN GET

70
65,000 CALL OR STOP FOR
COMPETITIVE

$
MILE TREADWEAR LIMITED WARRANTY*
(P-Metric sizes only.)
BY MAIL ON A OUT-THE-DOOR PRICES
BRIDGESTONE
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 Up to 65,000 mile limited treadwear
OUR CFNA CREDIT CARD ACCOUNT warranty*

Good For The Purchase Of Any Tires, WHEN YOU BUY FOUR ELIGIBLE TIRES.
65,000 CALL OR STOP FOR
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(P-Metric sizes only.) COMPETITIVE
Wheels or Services We Offer. OFFER GOOd ThROuGh AuGusT 19, 2020 OUT-THE-DOOR PRICES

COMPLETE
SUSPENSION PARTS
ALIGNMENTS SHOCKS BRAKES
• CV
Front starting at $29.95* & STRUTS Ask About Our
Joints
• Ball
4 Wheel starting at $42.95*
*with 4 tire
• Shock Absorbers
• Strut Suspension Units
LIFETIME
Joints
• Tie Rod
purchase • Strut Replacement WARRANTY!
Ends • Camber Cartridges SAME DAY SERVICE!
• Rack-N- • Caster
Pinion • Toe Turn Rotors,
• Wheel Complete
Drums,
Bearings 4 Wheel Pack Wheel
• Coil Springs Alignments Bearings

VEHICLES ARE OUR

ONLY BUSINESS!
Cadillac
See us BEFORE you buy tires
for the best value. South U.S.-131 • Cadillac • 231-775-7382
www.cadillactirecenter.com OPEN: Mon.-Fri. 7:30 am-5:30 pm, Sat. 8:00 am-1 pm

Friday, August 14, 2020 | www.cadillacnews.com Cadillac News - How to Guide 2020 3
FRONT (L-R): Kathy Reid, Dr. Mark Zook, April Sibinovski 2ND ROW (L-R): Kathy Sandage, Cynthia Wood, Kristie Hart 3RD ROW (L-R): Wilbur Gasper, Margo
Jacobs, Kristi Keeder, Betsey Sivec, Anita Merritt, Mindy Purvis, Brooke Myers, Nicki Havens BACK (L-R): Timothy Bedker, Pamela McCullough, Katie Ranes,
Allison Droke, Harlee Fuller, Ben Schultz, Walter Ross, Amanda Morse, Erin Root, Katlyn Nichols
NOT PICTURED: Jennifer Cooper, Nicki Dean, Cynthia Evans, Kristi Hart, Tam Maxwell, Tabatha Vincent, Julie Rasmussen, Karen Bartholomew, Bryann Dezeeuw,
Lindsey Pacola, Kathy Lietaert, Jennifer Simmer, Christine Mondrella

Insist on the best.

Need help caring for a loved one with a terminal illness? Our Insist on Hospice of Michigan.
expert team can help you keep them where they want to be.
Living their life on their terms.

Backed by a statewide network of resources, Hospice of

Michigan provides support like no one else. For more than
three decades, our local team of hospice-certified physicians,
nurses, hospice aides, volunteers and counselors have
supported thousands of patients and families in Cadillac and
the surrounding communities, helping them make their best
care decisions to improve comfort and quality of life.

Insist on the best. Insist on Hospice of Michigan.

4 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
 How-to
With an emphasis on comfort & quality of life.
Hospice provides care to terminally ill
patients in their home, hospital or nursing
home, whichever is the most appropriate
setting. With an emphasis on comfort and
quality of life, a team of physicians, nurses,
bereavement counselors, Social Workers,
home health aides, volunteers, and clergy
provided clinical, spiritual and emotional
care to patients and their families experi-
encing a life-limiting illness. Medications
and medical equipment costs are usually
covered, based on eligibility.
With all the choices out there today, you
may wonder how to choose a hospice.
Following are points to consider when
choosing a hospice for you or your loved
one:
• Experience. Ask how long has the hos-
pice organization been in the community and
how many patients they serve. Also ask if they
are accredited. Accreditation by CHAP, ACHC
or JCHO assures that a provider meets national
standards of care.
• Availability. Are comfort care and
supportive services available 24 hours a day,
seven days a week?
• Continuity of Care. Can the hos-
pice agency work with your physician or other
healthcare provider to provide continuity of
care? Does it have relationships with long-
term care facilities? A good hospice will assist
with long-term care placement when needed
and provide hospice services while you are a
resident.
• Team of Care Providers. A good
hospice agency will have a strong team of expe-
rienced staff as well as experienced volunteers
Friday, August 14, 2020 | www.cadillacnews.com Cadillac News -
Choose Hospice
who will all work together to provide you and
your family with the best possible care.
It’s important to look for a hospice agency
whose staff is certified hospice and palliative
care to assure that you will receive the most
advanced care available.
• Pain Management. Ask about the
hospice agency’s philosophy on pain manage-
ment. Hospice affirms life and neither hastens
nor postpones death. An effective hospice will
provide pain management and care during the
end-stage of life, with the goal of helping pa-
tients remain pain-free and as active as possible
for as long as possible.
• Quality of life. Hospice caregivers
recognize dying as part of the normal process of
living and believes the quality of life is as impor-
tant as the length of life.
• Services. Ask about the types of services
available to you and your family. Hospice ser-
vices typically include:
• Medical direction of the patient’s care, provid-
ed by the patient’s personal physician and/or
a physician affiliated with a hospice program.
• Regular nursing visits in the home to monitor
the patient’s condition, provide appropriate
care and maintain comfort.
• Home health aide services for the patient’s
personal needs.
• Chaplain services for the patient and/or loved
ones if desired.
• Social work and counseling services.
• Bereavement counseling to help patients and
their loved ones with grief and loss. Ask how
long it is offered and what type of support is
available.
• Medical equipment (hospital beds, oxygen
tanks, etc.)
• Medications for symptom control and pain
relief.
• Volunteer support to assist loved ones.
Consider these and other questions you may
have when choosing a hospice organization.
Hospice is a very special kind of care that can of-
fer you and your family support at a time when
you need it the most. It’s important that you
choose an agency that you feel comfortable with
and that can offer the services you need.
With an emphasis on comfort and
quality of life, hospice provides
care to terminally ill patients
in their home, hospital, assisted
living or nursing home. There are
many factors to consider when
choosing a hospice, including
how experienced the hospice
organization is, and what services
are provided.
How to Guide 2020 5
 How-to
Choose a Funeral Home
Having to plan something as costly and
monumental as a funeral can be difficult.
Looking for a funeral home isn’t a pleas-
ant journey.
Making funeral arrangements can be
hard. Dealing with the death of a loved
one is a challenge.
That’s why it is better to think ahead so
you can have a clear mind while making
these difficult decisions.
Most people don’t have much experi-
ence with planning funerals. When the
time comes to visit a funeral home, they
find prices vary dramatically. Indeed, fu-
nerals can be costly.
Planning before your time of grief will
help you make wise decisions under dif-
ficult circumstances.
Here are some things to consider when
you must select a funeral home.
The first step is to find out if the de-
ceased has made any funeral arrange-
ments and whether these plans need to be
changed. Sometimes weather may be an is-
sue or other factors may get in the way of
what has already been planned.
If no arrangements were made, ask fam-
ily and friends to see if the deceased made
any specific wishes. If possible, respect those
wishes.
If pre-arrangements with a local company
exist, then contact that company. Arrange-
ments bought years ago may not cover the cost
of the funeral or represent the latest wishes of
the deceased. If you are in this situation, look
around to see if another funeral home has a
better arrangement, or make adjustments as
necessary.
To find the right funeral home, ask family,
friends and pastors for a recommendation. It
6 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
is a good way to focus on funeral homes with
excellent reputations. You might also consid-
er your own experiences at funeral homes in
your city.
If you cannot get referrals, look on the In-
ternet. Select three or four funeral homes that
might fit your needs. Visit each one with a
close friend or relative.
Budget is a major concern for most people.
Inquire about basic fees. Ask about services
the funeral home may offer and if payment ar-
rangements can be made. Ask questions and
take notes. Staff members should be patient
with you.
It is important to get written estimates for
everything. Ask about hours for viewing,
in-house versus off-site services, cremation
services, additional fees and special requests.
The Federal Trade Commission mandates
that funeral homes must provide customers
with a price list. If you believe the casket
prices are too high at one funeral home, you
can purchase the casket elsewhere without
being subjected to additional charges.
Do not decide on a funeral home right
away. Think about it for a bit. The decision
should be made with clarity.
After deciding on a funeral home and type
of service, documentation is the next step.
The funeral director can help you with the
required forms and permits. You should
have a copy of the death certificates and
make the actual burial or cremation arrange-
ments.
When other relatives or friends are in-
volved, it is best to find a funeral home that
fits your family’s needs. Talk with them
honestly and compare notes. Don’t allow
yourself to be pressured into additional
services you don’t need or can’t afford. Stay
within your budget.
Talk to the funeral home and tell them who
in the deceased’s family is authorized to make
decisions. Be very detailed about your expec-
tations and what kind of arrangements you
want. Tell them if something is not being done
according to your intentions.
Good funeral homes will guide you through
the process to ensure that the funeral runs
smoothly for everyone. In your time of grief
and hardship, preplanning can give you a
small measure of comfort and peace.
 PETERSON
FUNERAL & CREMATION SERVICES

As a member of the is very important to your

community since 1932, family’s future. In fact it is
Peterson Funeral Home very comforting to know that
understands the importance your wishes are known and
of caring and respect. Taking carried out. For professional
the necessary steps now to guidance in your time of
plan and fund your funeral need, call or visit us today.

■ 24 Hour On Call Staff ■ Pre-planning Arrangements

■ Traditional Burial ■ Cremation Services
■ Full Military Services

205 E. Cass St., Cadillac, MI

Manager/Director 231-775-3411 Director
Ross C. Meyering Megan Meyering-Brinks

Friday, August 14, 2020 | www.cadillacnews.com Cadillac News - How to Guide 2020 7
 PROPANE
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8 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
 How-to
Choose a Propane Company
Follow these tips to help you select the best propane provider in your area.
If you’re thinking about using propane, find a good propane company
you can count on for all of your needs and advice.
Propane can be a great alternative to using electricity. People in rural areas
use propane for home heating and cooking. It is particularly popular in
areas unreachable by natural gas lines.
A quality supplier can guide you through the process of using propane.
He will sell the fuel at a reasonable price and provide service and repairs.
When the power flickers, you will be glad you chose to use propane.
Follow these tips to help you select the best propane provider in your area.

RELIABILITY
Regular customers to any business often get better service.
Establish a good relationship with your supplier, particularly if you
heat your entire home with propane.
The best companies will work hard to develop a strong relationship
with you as well. They will treat you with respect.
Buy tanks from a reputable company that sells high-quality products.
The company should also provide service for the tanks they sell.
If you use a propane-fueled barbecue grill, exchange your empty tank at
an authorized propane dealer for the best service. Bringing your tank to a
convenience store or big-box retailer may not give you the best value for
your money.
PRICE and customer service record.
Purchase the best quality tank you can afford. It will last longer than a
cheaper one, and you won’t have to worry about leakage.
High-quality tanks are made with heavier metal, so they are built to last.
Their valves and hoses are not prone to breakage.
A high-quality dealer will replace a faulty tank without question. Also
ask about ways to save money on propane. A regular delivery schedule
may come with price breaks. Locking in an annual price will help you
avoid price fluctuations.
PROPER STANDARDS
Propane companies are subject to government requirements and
standards. When you visit the office, look for certifications and licenses
that should be displayed prominently.
If they are not posted, request to see them. Salespeople are also licensed
by the government. They should be happy to show you their licensing
and certification for your state.
Remember that you are protecting your family, life and property by
asking for verification. Any reputable dealer will be more than happy to
show their documentation to you.
BACKGROUND
Before doing business with any propane company, check their safety
State public service commission’s usually oversee propane supplies.
Speaking to them can be quite informative.
The Better Business Bureau is the best source for information on
customer service complaints. Avoid a company with too many safety
infractions and too many dissatisfied customers.
However you should not discount a company that has responded to
complaints and resolved issues.
Family, friends and neighbors are also great sources of information about
propane dealers in your community. Ask them about their experiences.
Most propane dealers are safe, honest and highly reputable. Time and
research will determine which dealer is a good fit for you. Once you
have selected the best dealer in your community, work to establish a
relationship with them. Having a friend in the business is a very good
thing on a cold winter’s night.

Friday, August 14, 2020 | www.cadillacnews.com Cadillac News - How to Guide 2020 9
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10 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
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Friday, August 14, 2020 | www.cadillacnews.com Cadillac News - How to Guide 2020 11
 CaringCaring
Caring for for West
forWest
West Michigan’s
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Michigan’s Total
Total
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Primary
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Family Health Care has been providing Baldwin Grant Grant
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primary health care for
primary rural
health communities
care 1615 Michigan
for rural communities
Baldwin 1615 Avenue
Michigan Avenue 11 N.
Grant Maple
11 Street
N. Maple Street
primary health care for rural communities 1615 Michigan Avenue
Baldwin, MI 49304 11 N. Maple Street
Baldwin, MI 49304 Grant, MI 49327
primary
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and West for
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and West for over for over 1615
Baldwin, Michigan
MI 49304 AvenueGrant, MI11 N. Grant,
MapleMIStreet
49327
in Northern and West Michigan forMichigan
over (231) 745-4624
(231) 745-4624
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49327
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50 years! With Baldwin, MI 49304 (231) 834-0444Grant, MI 49327
in 50
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years! With
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focus With a focusfor
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including: Big Rapids, MI 49307
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Laboratory and Pharmacy. Cadillac, MI 49601 White Cloud, MI 49349
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49601
(White Cloud and Baldwin). Radiology, Cadillac(231) 775-6521 White Cloud, White Cloud, MI 49349
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(231) 775-6521 White Cloud, MI 49349
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12 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
 How-to
Select a Primary Care Physician
Among the most crucial steps in ensuring you lead the healthiest
lifestyle possible is to find an appropriate, qualified doctor.
The key is to find a physician willing to enter
into a cooperative relationship intended to
closely monitor your health and offer innovative
solutions to issues as they arise.
Several critical elements should be taken into
consideration when you begin searching for a
new physician.
INSURANCE
Your choice of doctors will be restricted
by your health insurance carrier. It is not
uncommon for insurers to maintain contracts
with particular groups or professional practices,
and you will not be able to venture outside the
insurer’s provider network without paying extra.
The role of a primary care doctor is to see to
your medical needs in a global sense, as well as
to provide appropriate referrals whenever you
require the expertise of a specialist.
The physicians in an insurer’s primary care
network will have existing arrangements with
the carrier, and using doctors outside the group
Friday, August 14, 2020 | www.cadillacnews.com Cadillac News -
can subject you to out-of-pocket expenses for
amounts not covered by your policy.
There are, however, some insurance carriers
that do not impose restrictions on physician
choice. If you have this type of coverage, you
need only look to the local newspaper or online
advertisements in order to identify a number of
experienced prospects.
MEETING YOUR NEEDS
Usually, you should select a general
practitioner to serve as a primary care doctor.
This could be a member of a family practice or
an internal medicine doctor.
There are some circumstances, however, when
it makes sense to select a doctor practicing within
a particular specialty.
For instance, a woman may feel most
comfortable with a primary care physician who
is an obstetrician/gynecologist (OB/GYN).
Parents may prefer to have their children cared
for by a pediatrician. Senior citizens may even
decide to have a geriatric specialist serve as their
primary care doctor.
ASK FOR REFERRALS
Perhaps the best way to find a new doctor is
through referrals from friends, family and other
trusted sources. Those who have had positive
experiences with their health care providers are
generally eager to share their experiences.
Another useful source of physician referrals
may be the local chapter of the American Medical
Association or other professional physicians’
organizations in your area.
Before you make your final decision, be sure
to check with the state medical board to make
sure the physician you have selected has a current
license to practice. The licensing body will also
be able to tell you whether the physician you
have chosen is facing any pending disciplinary
actions or complaints.
Not every physician accepts new patients.
Once you have narrowed your list of likely
candidates, contact their offices to make sure
that they are growing their practice by adding
patients, and that they accept the type of
insurance you carry.
Under ideal circumstances, the first visit you
make to your new doctor will involve a routine
physical examination during which your new
doctor will take a detailed patient history. But
sometimes insurance carriers decline payment
for routine physical exams.
CONVENIENCE
You will want to make sure his or her office is
easily accessible from either your home or your
workplace.
You should ensure that the physician you have
chosen has admitting privileges at a hospital
where you would feel comfortable in the event
you need more substantial treatment.
You should ask whether your chosen
physician is able to perform diagnostic tests and
procedures in his or her own office, or if you will
instead have to visit a separate facility when you
need such services.
Finally, verify how long it typically takes to
book an appointment. Not every one of your
medical needs will require a same-day office
visit, but when an emergency arises, you will
want to know your new doctor has the ability to
meet your needs.
How to Guide 2020 13
 The Toughest Window on the Block
Top 10 Reasons Why Polar Seal Windows Are Better Than The Competition
1.
Where’s the beef? How ‘bout more vinyl in
your vinyl window? More walls and thicker
walls means less chance for cold winter winds to
seep in through your windows. More chambers
help insulate; even as well as foam filled frames
insulate… it’s proven in test results!
2.
SuperSpacer®, the only TRUE WARM-EDGE™
Silicone foam air spacer separates inner and
outer pane of glass so cold can’t transfer in
quickly like metal spacers. Conducts 100 times
less temperature than other “warm edge” steel
spacers, reducing the chance of condensation,
3.
sweat or mold on your brand new windows.
The #1 rated Low E glass in Canada is your
best bet to save heating dollars. As winter gas
bills soar, using the right kind of Low E becomes
even more important. Our “HardCoat’ Low E has
the same net heat loss as an R-19 wall because it
allows more FREE solar energy in than any other
4.
Low E or Heat Mirror available.
Triple Ultrasonically welded weather-stripping.
50-100% more weather-stripping than others seals
out wintery drafts better. Welded fibers remain
longer than woven and pile directors keep those
fibers standing up straight. Black weather-stripping
lasts longer and looks better years down the road
5.
by hiding dirt.
Aluminum screen wire lasts longer. Sure, it’s
tougher to get aluminum wire screens installed
in the home without denting them (that’s why
we package them separately), but once they’re
installed, they won’t sag, fade and deteriorate like
fiberglass screen wire.
“Your Full Service Glass Shop”
DouGLASS
1722 N U.S. 131 (Next to Arby’s) • Cadillac
800-922-GLAS or 231-779-3960
Licensed & Insured.
14 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
6.
Interlocking sashes eliminate leaks. We take
the time and workmanship required to make a
window with sashes that interlock. Polar Seal
has engineered a window that keeps out the
winter winds better than windows simply relying
on butting the sashes together and hoping the
7.
weather-strip will stop the air.
Deep pocket sills and jambs cut wind down. 90
degree angles make it tougher for air to penetrate.
However, most forget this feature at the sill. By
sinking the sashes into deep pocketing jambs and
sills, air’s chances of getting in to your home are
slim to none.
8.
78 different color and wood combinations.
Choose from 3 main colors (white, tan or
earthtone), add 4 real wood-look interior options
(Light Oak, Dark Oak, Cherry or Paintable/
Stainable Simulated Oak), and 7 exterior color
options (white, tan, earthtone, green, clay,
9.
terratint, bronze and gray!)
Double strength glass looks and performs
better. Thicker glass resists breakage better and
lays flatter than single strength, reducing awkward
concave reflections. Go ahead, knock on our glass
and compare it to the others.
10.
Unmatched Service: Lifetime Limited Warranty.
No other vinyl window manufacturer that we know
of stipulates in their warranty that they, the factory,
will make house calls to service their products.
Our warranty is worth much more than the paper
it’s printed on; it is a contract between Polar Seal
and the homeowner.
 How-to
Choose Windows & Patio Doors
Whether building or remodeling, windows and patio doors are an
integral design factor in your project and a reflection of your tastes.
They can be practical elements in your
home and enhance architectural features,
like a living room bay window. Windows
and patio doors protect you from
Mother Nature, so care must be taken
in  selection.  Today, you have a myriad of
choices.  Time should be set aside so you
know what products fulfill your needs,
tastes and budget.
When considering options, you may
be seeking a natural look, the ability to
match your color scheme or maintenance-
free features.     20 years ago, vinyl
windows were unheard of in residential
construction in Michigan.  Now they
comprise over 50 percent of all sales
and are  gaining ground.  Why are vinyl
products so popular?  Vinyl is affordable
and can be custom sized to your openings
affordably.  They require little maintenance and
vinyl does not rot, rust, warp or corrode.  The
multi-chambered extruded frames provide
optimal thermal efficiency during harsh winter
months.  Many manufacturers offer several
interior and exterior color combinations, some
even offer the traditional wood look on the
inside of your home, if you have your heart set
on the warm tones and beauty that only wood
can radiate.
Windows come in many styles and functions:
venting and non-venting, double hung, gliders,
or casements and awnings that crank out. There
are also specialty units like bays, bows, garden
windows and custom shapes such as triangles
and trapezoids.  Windows are the creative
building blocks that let light and air pass into
your home so you need to select styles that
fulfill your purpose.  Some homeowners prefer
to have all windows the same, while others
consider the room and function in determining
the style.
Energy concerns have made consumers
Friday, August 14, 2020 | www.cadillacnews.com Cadillac News -
aware of the glass options available.  Years ago
windows were made with single panes of glass
and then storm windows were added to increase
efficiency.  Technology has given us products
that optimize the energy efficiency of our
windows.  Low-emissivity or Low-E coatings
on the glass, gas fillings in the sealed cavity
between the two panes of glass and polyester
films suspended between the panes are readily
available.  Low-E coatings are popular in
northern climates where heat loss during winter
is a major concern.
Choose Windows & Patio Doors
Non-conductive spacers between the panes of
glass decrease radiant cold transference across
the spacer channel, reducing condensation, mold
growth and reducing outside noise volume.  As
energy becomes more costly, technology will
help increase energy conservation without
hampering construction design flexibility.
Window manufacturers have their products
independently certified by the National
Fenestration Rating Council (NFRC) against
a set of standards.   Consumer can easily
compare product to see if they meet
energy efficiency needs. Use the U-factor
rating to compare products.  The lower
the U-factor, the better the glazing resists
heat transfer and the higher the energy
performance.   Double hungs and gliders
must be loose enough to slide in the track,
so they have higher air infiltration rates than
casements.  Casements, however, crank out
from the house so they can impede traffic
flow in a walkway.
Because there is so much to consider
when purchasing windows, find a dealer
who is able to educate you about all the
aspects of the products.  Windows and
patio doors are no longer ‘one size fits all’
products.  Warranty issues may need to
be addressed like stress cracks and seal failures,
so your window dealer must let you know
how these issues will be handled.  Although
price is important, the support system that
backs up the products that you purchase is
just as important.  Also, most windows are
manufactured per customer order so they are
not warehoused in a factory waiting to be
sold.  This means that you need to plan ahead
and start working with a dealer of your choice so
you have time to make knowledgeable decisions
about the windows needed for your project.
The installation of a window or patio door
is just as important as the product itself.  Even
the best window can be installed improperly,
causing performance and operational issues.  Be
sure to find an installer who is reputable and has
references readily available.
Condensation problems arise because air can
only hold a limited amount of water vapor and
cold air holds less than warm air. The moisture on
the glass is an indication of the level of humidity
in the home, not the quality of the window,
although non-conductive spacers, Low-E glass
and gas fillings may help reduce condensation.
How to Guide 2020 15
 How-to
Choose an Audiologist
Audiologists provide extensive hearing aid services to patients with hearing loss.
Most of the hearing aids in the United States are
dispensed and fitted by Audiologists using the most
advanced, computerized procedures and state-of-the-
art equipment to individualize their fittings. Hearing
aid options are fully discussed with patients based
on the results of a complete hearing aid evaluation
that includes selection and verification of the devices
most appropriate for the patient. Follow-up, care
and hearing aid accessories are readily available from
Audiologists dispensing hearing aids.
Audiologists provide extensive hearing aid services
to patients with hearing loss. In addition, Audiologists
are experts with other types of assistive listening
devices (ALDs) including individual and group
listening systems, telecommunication devices, and
personal alerting equipment. Finally, Audiologists
provide education and training, which are crucial
steps in ensuring that patients receive optimum
benefit from amplification and communication
devices.
Audiologists have special training and may be
found in medical centers, private practice and have
passed a demanding competency examination A
minimum of a masters degree program is required to
practice as a certified audiologist and most master’s
programs are transferring to doctoral programs.
These professionals belong to several national
organizations guided by a Code of Ethics requiring
that Audiologists’ services must be provided in an
ethical manner.
Hearing-Aid Selection & Fitting
The hearing-aid selection process begins with a
comprehensive hearing test. If you are a candidate
for hearing aids your Audiologist will discuss this
with you at the conclusion of the hearing test. The
Audiologist may suggest seeing a physician to obtain
medical clearance for purchasing hearing aids, due to
possible medical/surgical intervention. If you agree
to the recommendation of purchasing hearing aids,
the Audiologist will typically schedule a Hearing-
Aid evaluation. At this visit, the Audiologist will
discuss the available styles and technologies that
are most appropriate for you. Also at this visit the
Audiologist will take impressions of your ear canal,
explain the policies and procedures regarding how
the instruments are dispensed, and inform you of the
cost of the hearing aids.
Usually, it requires a couple of weeks for the
hearing aids to arrive. At the Hearing-Aid Fitting,
you will wear the hearing aids for the first time to
16 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
be sure they are comfortable and that whistling
is not present. It is also during this visit that your
Audiologist will take additional measures to
verify that the hearing aids are providing optimum
amplification. To accomplish this, many Audiologists
use real-ear measures to verify the performance of
hearing aids. This procedure allows the Audiologist
to assure you that the hearing aids are optimized
for your hearing loss. Finally, your Audiologist will
counsel you extensively on the use and care of the
hearing aids and review the warranty. You should ask
your Audiologist about the benefits from aural (re)
habilitation services such as speech-reading, auditory
training, assistive listening devices, communication
strategies and counseling to supplement benefit
received from amplification. Finally, you will be
scheduled to return to your Audiologist to determine
if you need to have the hearing aids adjusted.
How To Purchase Hearing-Aids
Hearing-Aid Signal Processing
Hearing aids can be divided into three major
technologies. At the time of the hearing aid
evaluation, your Audiologist will guide you through
the numerous options available to determine which
of the following general technologies would be most
appropriate for you.
Conventional with
analog signal processing:
These are the most basic hearing aids. They
typically provide “linear” signal processing where
soft, average and loud sounds are amplified equally.
With these hearing aids, patients often turn up the
volume control for loud sounds. These devices
usually require the Audiologist to send the hearing
aids to the manufacturer whenever changes are
necessary. These instruments are a good choice for
patients where finances are a major consideration.
Programmable with
analog signal processing:
These are analog instruments with digital
programming that allow the Audiologist to change
the parameters of the hearing aids via a computer.
This might be necessary to compensate for changes
in hearing or sound quality. Most of these hearing
aids provide “nonlinear” signal processing, where
they amplify softer sounds more and loud sounds
less. Because this signal processing automatically
adjusts volume, many of these hearing aids have
several memories “stored” in the hearing aids
that are available for improved understanding in
different listening situations. A remote control may
be necessary to access these memories or change the
volume. Some of these hearing aids also include more
than one microphone for enhanced understanding of
speech noise.
Digital Signal Processing (DSP)
with Programability:
This is the most current level of technology
available. Hearing aids with DSP are capable of
providing millions of calculations per second on
the signal(s) received at the microphone before
they are amplified and sent to the listener. Some of
these hearing aids allow the Audiologist to “divide”
the frequency response into numerous bands for
significant flexibility in shaping the response of the
hearing aids to more closely match the individual
needs of the patient. Some of these hearing aids
include more than one microphone to further
enhance the understanding of speech in noise. One of
the advantages of these hearing aids is the capability
to reduce or eliminate feedback or “whistling.”
5 Points for Hearing...
1. Admit that you have a permanent hearing
problem. “Honesty is the first chapter in the book
of wisdom.” Thomas Jefferson
2. Be aware that it may take a while for the brain
to adjust to a hearing aid, so you can’t always
determine right away if you will like it.
3. Bring appropriate expectations: Hearing aids may
help you cope more effectively in communication,
but they will not restore normal hearing.
4. Be aware that hearing aids do not work well in all
situations. Educate yourself about hearing.
5 Practice, Time and Patience–Your Keys to Success!
 OPEN
Introducing Signia Xperience

to server Introducing Signia Xperience

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Dr. Kelly Pendrick, Audiologist The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Sivantos is under license. Other trademarks and trade names are those of their respective owners. Copyright © 2019 Signia GmbH. All rights reserved. 9/19 1.0 SI/19273G-19

Friday, August 14, 2020 | www.cadillacnews.com Cadillac News - How to Guide 2020 17
 Wexford-Missaukee
Career Technical Center

“PREPARiNg STuDENTS FoR CAREER SuCCESS”

WM-CTC Programs
Agriscience & Natural Resources:
Students will be exposed to a wide-range of career opportunities.
Topics include forestry, plant production, fish and wildlife management,
aquaculture, ecology, and soil science. Leadership will be explored
through involvement with FFA. MSU college credit is available.
*Allied Health:
Students will study a curriculum consistent with many of the health
occupations such as anatomy and physiology, communication skills, medical
terminology, vital signs, CPR and First Aid certification, and safety.
Applied Construction Technology:
In this program, students will perform most of processes required to
build a home, which include concrete, building walls, floors and roof
systems, shingling, insulating, siding, window/door installation, indoor
trim, and cabinetry. Students will also be involved in the mechanical
systems of the home.
Automotive Technology:
This course will teach shop safety, work habits, and the technical skills
necessary to successfully pass the ASE certification in Maintenance
and Light Repair including, Brakes & Braking Systems, Front End, and
Steering Systems.
*Business Management Administration:
Students will receive a broad overview of many contemporary business
practices. Accounting, entrepreneurship, finance, graphic design,
human resources, and Microsoft Office Specialist applications.
*Computers, Networking, & Electronics Technology:
Students will have the opportunity to become proficient in computer
technician skills and receive A+ Certification training. Students will also
learn how to design, troubleshoot, and repair electrical and electronic
circuits and systems.
Digital Media Production:
This program offers multi-faceted training for students interested
in video, television, radio, and sound-related careers. They will be
exposed to extensive training on high-quality cameras, learning the
basics of shooting and editing.
Wexford-Missaukee Early College (WMEC):
The WMEC is a tuition-free, 3-year early college program serving students who attend public school districts within the Wexford-Missaukee
ISD or partner high schools. Students participate in an integrated sequence of high school and college courses during grades 11-13 while
attending the Wexford-Missaukee CTC. Students can earn up to an Associate’s Degree or Certificate in the outlined pathways.
*The programs marked with an asterisk offer Early College opportunities
“So many opportunities to learn new things and meet new people with the same interests as you.” Laura B.
*Health Science Careers:
This program is located at the Munson Healthcare Cadillac Hospital. Explore and Train for Career
Students will learn through direct patient care. Upon completion of the
coursework, students will take the Nurse Aid Certification test. Success While in High School!
Heavy Equipment Mechanics: Earn Academic Credit:
This course will teach shop safety, work habits, and the technical • Aligned to the Michigan Merit Curriculum.
skills necessary to successfully pass the Michigan State Mechanics • Earn academic credit in English language arts, math, science, or
Certification tests in Diesel Engine Repair, Electrical, and Braking applied arts while exploring a career.
Systems. Second year students can also take the student ASE tests.
Earn Scholarships for Post-secondary education or
*Hospitality, Retailing, and Entrepreneurship: tools to enter the workforce.
Students in this program will learn aspects of owning and operating
their own business, management, marketing, customer service, Earn FREE Credits:
culinary arts, retail, travel, and tourism. Students operate the school • Earn college credits (direct, articulated, and dual enrollment).
store and the restaurant. • Free credit opportunities with Baker College, West Shore Community
*Manufacturing Technology: College and Ferris State University. Articulated credit opportunities
In this program, students will learn to machine and assemble metal through other institutions.
parts using mills, lathes, grinders, drill presses, band saws, and Explore and Train for Your Success:
CNC mills. Students will also learn Computer-Aided Design (CAD), • Contact your high school counselor for enrollment information.
Computer-Aided Machining (CAM) and 3D printing. • Plan now and enroll for your 11th and 12th grade years.
*Metal Fabrication & Welding: • Enrollment is FREE.
Students learn various methods of fabricating metal, such as sawing, “Where students become
shearing, bending, and rolling. Various methods taught include Oxy- leaders.” Peter L.
acetylene, Shielded Metal Arc, Gas Metal Arc/Metal Inert Gas(MIG), “Family-like
Gas Tungsten Welding (TIG), and Plasma Arc Cutting. atmosphere.”
Power Sports and Equipment:
James S.
In this program, students learn to identify engine and chassis
components and use manuals to diagnose and repair various types of
outdoor power equipment such as inboard/outboard marine engines,
“Build a career, not just
snowmobiles, motorcycles, ATVs, and lawn and garden equipment.
*Public Safety:
find a job.” Emily C.
Students in this program will receive a broad overview of careers in
the public safety field, such as law enforcement, corrections, the court
“I found my people!”
systems, and emergency dispatch. Students will participate in mock
accidents, physical fitness activities, and real-world scenarios.
Jake B.
“CTC Rocks! It gives hands-on opportunities that “Where students can be themselves and
is not provided at the home schools.” Charlie W. follow their own dreams.” Dawn P.
“A place where students gain employability
skills, networks, confidence, and experience
that will prepare them for many different
avenues in their future.” Nicole R.

The Wexford-Missaukee Career Technical Center Mission is to “Prepare Students For Career Success”. Please go to www.wmisd.org
for program specific information or call us to set up an appointment to meet with a counselor or instructor at 231.876.2200
Proudly serving Cadillac, Lake City, Manton, Marion, Mesick, McBain, Pine River and other northern Michigan Schools.
The Wexford-Missaukee Intermediate School District does not discriminate in any of its educational programs, or employment practices on the basis of race, creed, national origin, sex, age, height, weight, marital status, handicap or English speaking activities.

18 How to Guide 2020 - Cadillac News www.cadillacnews.com | Friday, August 14, 2020
 How-to Choose a Career
Some people are born knowing what their career passion is in life.
For most, however, this “passion” won’t become
realized until an experience sets them on course for
their career. Regardless, lifelong personal success
depends on you.
Yes, qualities such as ambition, dedication,
education, and skills all play a role in determining
your future, but true success will also be determined
by well-developed strategies concerning academics
and career. But what, then, are the right steps to take
in order to achieve these desired results? Everyone
has different paths they choose to take, but here are
some tips to consider before making a life-changing
decision.
Develop a career plan
Think about what you want to do and find out
more about the kind of training, education, and skills
are needed to achieve career goals.
Assess skills & interests
Think hard about what you enjoy, what you are
good at, what kind of personality you have, and your
values. You don’t want to work hard toward a career
you’ll dislike.
Research occupations
Find out more about the nature of the jobs that
interest you such as educational requirements, salary,
working conditions, future outlook, and industry
certifications.
Compare your skills
Compare your skills and interests with your
selected occupations. The career that matches your
skills, interests, and personality the closest may be the
career for you.
Choose a career goal
Once you’ve decided what occupation matches you
best, begin developing a plan to reach your career goal.
Select a training center
You’ll need one that offers a college degree or
training program to meet your career goal and
financial situation.
Research funding options
Find out about financial aid and scholarships that
could help support your efforts to attain your goal.
Friday, August 14, 2020 | www.cadillacnews.com Cadillac News -
Develop job-hunting skills
As you prepare to graduate or move into the job
market, you should develop a true understanding of
how to locate and secure jobs in your industry and
know about different hiring processes.
Develop interview skills
Develop an impressive résumé style along with dos
and don’ts. Learn acceptable interviewing techniques
and develop communication skills.
Seek assistance
Go to a career guidance center at a school or college
or a local library for additional information and help
on career planning and don’t forget about Internet
resources.
Fastest growing jobs
in Michigan
• Accountants and Auditors
• Administrative Services Managers
• Architectural and Engineering Managers
• Carpenters
• Child, Family, and School Social Workers
• Civil Engineers
• Commercial and Industrial Designers
• Computer and Information Systems
Managers
• Computer Systems Analysts
• Computer User Support Specialists
• Construction Managers
• Dental Hygienists
• Education Administrators, Postsecondary
• Educational, Guidance, School, and
Vocational Counselors
• Electrical Engineers
• Electricians
• Elementary School Teachers Except
Special Education
• Financial Managers
• General and Operations Managers
• Health Specialties Teachers,
Postsecondary
• Healthcare Social Workers
• Heating, Air Conditioning, and
Refrigeration Mechanics and Installers
• Heavy and Tractor-Trailer Truck Drivers
• Human Resources Specialists
• Industrial Engineers
• Industrial Machinery Mechanics
• Insurance Sales Agents
• Lawyers
• Licensed Practical and Licensed
Vocational Nurses
• Market Research Analysts and Marketing
Specialists
• Marketing Managers
• Mechanical Engineers
• Medical and Health Services Managers
• Nurse Practitioners
• Occupational Therapists
• Paralegals and Legal Assistants
• Personal Financial Advisors
• Physical Therapist Assistants
• Physical Therapists
• Physician Assistants
• Physicians and Surgeons
• Plumbers, Pipefitters, and Steamfitters
• Police and Sheriff’s Patrol Officers
• Registered Nurses
• Sales Managers
• Sales Representatives, Except Technical
and Scientific Products
• Social and Community Service Managers
• Software Developers, Applications
• Software Developers, Systems Software
• Training and Development Specialists
IMPORTANT POINTS
• Compare your skills and interests
with your selected occupations
• Develop an impressive résumé and
polish your interviewing skills
• You will need a school or training
center that meets your education
and financial requirements
QUESTIONS TO THINK ABOUT
• What occupation matches you best?
• Do you have a plan to reach your
career goal?
How to Guide 2020 19
 3
The
Best Reasons to advertise in
the Cadillac News!
1. Reach - an ad in The cadillac News will reach more people in the 3 1/2 county
market than a single ad in any other paid publication. The Cadillac News is the
greater Cadillac areas most widely read newspaper, reaching more homes than
any other newspaper in the area.

2. cRedibiliTy - people believe the newspaper they read. The editorial

believability of the articles carries over to the advertisements. The Cadillac News
timely and accurate news coverage puts your advertisement where you want it - in
front of loyal and responsive paid subscribers.

3. eNviRoNmeNT - newspaper ads do not suffer from the kind of clutter that has
become a problem in the broadcast stations, television channels and the Internet.
Call us today and get these
Readers can decide on the speed with which they read. If you were shopping
great benefits from your advertising dollar!
for a car, for instance, would you have time to sit in front of the TV and wait for a
Contact Josh Bailey at 231-779-4138
commercial or search countless numbers of web sites for the right vehicle?
or jbailey@cadillacnews.com

Trusted. Local. Connected.